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BRAND GUIDELINES

BRANDING DOCUMENT

VERSION 1.0 /2018

Kooheji Productions Brand Book

WE LOVE OUR BRAND. BE MINDFUL WHEN APPLYING IT.

ABOUT THIS GUIDE This brand book is a guide that streamlines principles, benchmarks, ideas, and gives cadence to exactly how the Kooheji Productions brand should be represented.

Kooheji Productions

TABLE OF CONTENTS

Overview

.......... 03

Icons

.......... 25

Brand Logo

.......... 05

Imagery

.......... 27

Color Palette

.......... 13

Adverts

.......... 32

Typefaces

.......... 16

Online

.......... 37

Stationery

.......... 21

Promotion

.......... 42

01 *** Brief Introduction

BRAND OVERVIEW

Kooheji Productions Brand Book

Kooheji Productions

01.0

BRAND INTRODUCTION

We tell stories through the lens. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident.

Kooheji Productions Brand Book

*** Core Identity

BRAND LOGO

Kooheji Productions

02.0

LOGO INTRODUCTION Having a strong brand is important and consistence is paramount to the success of any identity system. Consistent use of the logo with supporting elements helps in building brand quality and character.

Symbol / Mark

Full Logotype

Brand Name

Kooheji Productions

02.1

LOGO VERSIONS

Brand Colors

Dark Version

Kooheji Productions logo must always be printed in two brand color; PMS: 2617 C and PMS: 446 C the preferred background colors is white.

If the Kooheji Productions logo cannot be printed or displayed in brand colors, the logo can appear in gray as describe above. White is the preferred background color .

Kooheji Productions

White Version

Mark/Symbol

In this case, brand colors and black are the preferred background colors for this option.

The brand mark also adopts the same trait as the primary logotype

Kooheji Productions

02.2

CLEAR SPACE The clear space has been established to ensure logo visibility and impact. Always maintain the clear space between the logo and other graphic elements such as type, images, other logos, etc, as described below.

The logo should be surrounded by clear space equal to half the height of the logotype (the SQUARE represents half the logo height in the illustrations).

Kooheji Productions

02.3

MINIMUM SIZE At minimum size, the logo is still clearly legible and provides a strong level of identiďŹ cation. When using a lower quality printing technique (i.e. screenprinting), it is recommended that the logo should be used in a larger size. The logo must never be used in a smaller size than the size described on the right.

30 MM / 85 PX

10 MM / 30 PX

Kooheji Productions

02.4

UNACCEPTABLE USAGE To maintain consistency throughout our identity application, itâ€™s essential that the brand mark is never altered in any way. The brand mark should always be reproduced from the master artwork provided by Kooheji Productions.

Do not compress

Do not stretch

Do not rotate

Do not alter color

Do not ďŹ lter

Do not alter design

Do not use on busy background

Do not add elements

Kooheji Productions

02.5

PLACEMENT To place the Kooheji Productions logo in the correct way please use one of the approved styles that are shown on the below.

Kooheji Productions Brand Book

*** Color Palette

BRAND COLORS

Kooheji Productions

03.0

PRIMARY COLORS Our corporate colors are a distinct and crucial part of our identity as they make our brand instantly recognizable. When applied consistently, the brand colors also provide a strong visual link across various materials and communications and set our company apart from the competition.

TYRIAN PURPLE PMS

2617 C

PMS

446 C

CMYK

35, 100, 0, 60

CMYK

0, 0, 0, 90

RGB

89, 0, 72

RGB

65, 64, 66

HEX

#590048

HEX

#414042

75%

SHIP GRAY

50%

25%

75%

50%

25%

Kooheji Productions

03.1

SECONDARY COLORS Secondary colors can be used as color formulas for corporate marketing, collateral trade show materials, promotional items and web design. These colors were chosen to increase the overall user experience.

CERULEAN

ISABELLINE

PMS

801 C

PMS

416 C

PMS

663 C

CMYK

76, 23, 2, 0

CMYK

52, 43, 43, 7

CMYK

4, 3, 3, 0

RGB

15, 156, 212

RGB

129, 129, 129

RGB

241, 240, 240

HEX

#0F9CD4

HEX

#818181

HEX

#F1F0F0

75%

TROLLEY GREY

50%

25%

75%

50%

25%

75%

50%

25%

04 *** Font & Typograhy

BRAND TYPEFACES

Kooheji Productions Brand Book

Kooheji Productions

04.0

FONTS/TYPEFACES

Gotham Pro

Clear communication is an essential part of the Kooheji Productions brand. Used consistently, font typefaces play a signiﬁcant role in reinforcing the brand. Kooheji Productions should use “Gotham Pro ” typefaces (for both print and web). These should be used for all print materials, events, and copy set in online graphics as well.

Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Kooheji Productions

TYP EFA CES 18

Gotham Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrtvwxyz 0123456789//@ <>[]#${}?!

Kooheji Productions

04.1

TYPOGRAPHY Typography is another important element of our brand. By controlling the type styles and alignment used, we further strengthen the visual distinctiveness of Kooheji Productions brand.

Introducing the overall piece

FOR HEADING USE

Gotham - Pro Black 24/28 POINTS (Pt)

Introducing section

Describing paragraph

Sub head, Gotham Pro - Bold 16 Pt

Small title, Gotham Pro- Regular 14 Pt Body paragraphy, Gotham Pro - Regular 12 Pt

Kooheji Productions

Bullets points to list items. Custom line spacing.

TYPO GRA PHY

Highlighting the main idea

A call to action with a period at the end.

• Bullet, Gotham Pro - Regular 12 Pt • Bullet, Gotham Pro - Regular 12 Pt Line height should be 1.5 to create space between bullets

Callout, Gotham Pro - Medium 16 Pt

This is a call to action, CTA. Gotham Pro - Bold 20/24 Pt

05 *** Business Card Letterhead Envelope

BRAND STATIONERY

Kooheji Productions Brand Book

Kooheji Productions

05.0

BUSINESS CARD Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid.

Ameera Al-Kooheji Managing Director

Below is the proposed layout with the primary elements of our business card. Business cards will be used for ofďŹ cial communication of Kooheji Productions.

ameera@al-kooheji.com @koohejiproductions +973 17244166

+973 39414166

+973 17241166 P.O. Box 28482 Kingdom of Bahrain

www.koohejiproductions.com

Dimension

Print Format

88.9 x 50.8 mm

CMYK

Kooheji Productions

05.1

LETTERHEAD The letterhead is an oďŹƒcial administration document. The layout is void of any brand language expression and is practical in nature, containing all pertinent information. Right is the proposed layout with the primary elements of our stationery system for the letterhead. The letterhead will be used for the effective communication that is going out of Kooheji Productions brand. Dimension 216 x 279 mm Print Format CMYK P.O. Box 28482 - Kingdom of Bahrain Tel: +973 17244166, Fax: +973 17241166 Web: www.koohejiproductions.com

Kooheji Productions

05.2

ENVELOPE The envelope or mailing label should be used for all mailed correspondence. Below is the proposed layout with the primary elements of Kooheji Productions stationery system of the envelope.

Dimension 241.3 x 104.8 mm Print Format CMYK

P.O. Box 28482 - Kingdom of Bahrain Tel: +973 17244166, Fax: +973 17241166 Web: www.koohejiproductions.com

Kooheji Productions Brand Book

*** Proposed Icon Set

BRAND ICONS

Kooheji Productions

06.0

ICONOGRAPHY Icons visually break up content, making it less intimidating and easy to read. With icons you can quickly sum up what your text is about. Sometimes, icons can even be enough to communicate content, which makes reading additional text unnecessary.

Kooheji Productions Brand Book

*** Image Mood Board

BRAND IMAGERY

You may choose any images of high quality with meaningful concepts. Choose related images with consistant design and message.

Kooheji Productions

07.1

MOOD BOARD I

Kooheji Productions

07.2

MOOD BOARD III

Kooheji Productions

07.3

MOOD BOARD IV

Kooheji Productions Brand Book

*** Print Adverts

BRAND ADVERTS

Kooheji Productions

08.0

ADVERTS The logo should always be placed at the top/bottom left corner on every print advert.

Kooheji Productions

08.1

FLYER The types of informative leaďŹ‚ets dealt with in this section are concise bits of imperative information about the services /products. The structure of information on the cover stay the same across the various leaďŹ‚et types. The dynamic parts are the image and title. Dimension 99 x 210 mm - DL Flyer Print Format

We are storytellers.

Ut enim ad minim veniam, quis nostrud exercitationlla mco laboris nisi ut.

CMYK For Details: koohejiproductions.com

For Details: koohejiproductions.com

Kooheji Productions

08.2

POSTER Brand adverts rely strongly on the visual content. Poster design should have; (Brand Mark position and size, contact info, endorsement, grid layout) and dynamic (message and image) information. Dimension A0, A1, A2, A3 or A4 Print Format CMYK

Kooheji Productions

08.3

BILLBOARD Billboard adverts need clear visual impact. The Brand Mark is dominant on a layout that maximizes the format. A simple qualiﬁcation for the success of the layout is ‘immediate identiﬁcation’. A multitude of graphics also add to the visual impact, thus another ‘impact’ tip would be to apply on as many applications as the budget would permit. Size and format is determined by availability.

Kooheji Productions Brand Book

*** Website Style

BRAND ONLINE

Kooheji Productions

09.0

WEBSITE A web grid helps to establish a set of guidelines to how elements should be positioned within a web layout. Not only does an effective grid provide the rhythm for a design, but it also deďŹ nes the meter. The proper position of the logo should be at the upper left hand corner.

Kooheji Productions

09.1

RESPONSIVENESS

Incases of smart devices (medium and small size, the logo position is at center based on proportitional adjustment of the web pages to adapt various screen sizes. The minimum logo width for smart devices shoud be 11 MM / 33 PX.

Kooheji Productions -- Brand Book

09.2

LAYOUT A website in itself is probably the most dynamic platform of all the communication channels.

Any healthy website should evolve as the usage dynamics change to suit the service best. 41

1. Web Font

3. Simplicity

Gotham Pro family should be the electronic default fonts for all web applications. This maximizes visual brand identity recognition.

Users need to navigate with ease and not be bombarded and confused with non essential details. Stylistically, the site’s typography should be very clear with effective visual impact from selected imagery.

2. Grid All (images, shapes, typography), should ahdere to 1200 and/or 960 grid structure.

4. Function Priority The site prioritizes the products’ information above ‘corporate’ and ‘news’ related information.

*** Promotion Items

BRAND PROMOTION

Kooheji Productions Brand Book

Kooheji Productions

10.0 PENS The objective of brand merchandising is to take promotional of companyâ€™s brand and effectively place it on any material used by consumers. This is a form of general awareness and to get brand recall and the choice of item is totally dependent on Kooheji Productions and what they have to present.

Kooheji Productions

10.0.1

TSHIRT

Kooheji Productions

10.1

POLO TSHIRT & CAP

Kooheji Productions

10.3

MUGS

Kooheji Productions Brand Book

THAT’S How We Should Be Represented! Kooheji Productions brand including the logo, name, colors and identifying elements are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorised or incorrect use of the Kooheji Productions name and marks.

P.O. Box 28482 Whatsapp: 34202220 Tel: 17244166 Fax: 17241166