Hyper-Targeted
Reach
Promote your business to the multibillion-dollar California park, recreation & leisure industry!
2026 CALIFORNIA PARK & RECREATION SOCIETY MEDIA KIT
California Park & Recreation Society connects you with thousands of decison-makers. California Park and Recreation Society (CPRS) members seek resources that help them keep up with changing trends, grow professionally, and take care of the communities they serve. CPRS members oversee thousands of park sites, recreation programs, aquatics programs, indoor and outdoor facilities, athletic leagues, golf courses, trails, greenways, and nature centers. We can help you reach them.
5 Regions / 15 Districts CPRS Districts 199
Goose Lake 96
Kla
th R.
Del Norte
By County
Tule Lake
ma
Clear Lake Reservoir Modoc
139
Siskiyou
REGION 1
299
District 1
299
Del Norte, Humbolt, Lake, Marin, Mendocino, Napa, Sonoma, Solano, Trinity
District 2
89
Alpine, Amador, Butte, Colusa, El Dorado, Glenn, Lassen, Modoc, Nevada, Placer Plumas, Sacramento, Shasta, Sierra, Siskiyou, Sutter, Tehama, Yolo, Yuba
District 3
299
Sacramento R.
Shasta Lake
89
Lassen 44
89
36
REGION 2 District 4
44
San Francisco, San Mateo, Santa Clara
District 5
36
Calavaras, Mariposa, Merced, San Joaquin, Stanislaus, Tuolomne
Region 1
89
Plumas
32
Tehama
70
101
1
99
1
32
70
Butte Paradise
Chico
Glenn
128
Colusa
Clear Lake
ento
29
16
80
West Sacramento
Davis
Napa
1
Petaluma
Marin Novato
37
Folsom
San Rafael
Vacaville
Concord Berkeley Contra
3
Livermore
Tracy
Daly City Alameda 92 Hayward South San Francisco San Mateo Fremont Redwood City San Mateo Milpitas Sunnyvale San Jose Santa Clara
Santa Cruz
99
Ceres
Orange, Los Angeles (partial) Imperial, San Diego
*zoom into the map to see boundaries or Districts 9, 10, 13 and 14
140
Mariposa
Turlock
264
Madera
Owens R.
140
99
152
395
Madera 33 99
180 25
Fresno
168
41
Hollister
Salinas
Region 3
168
Merced
7
Clovis
41
Fresno
Kings
R.
San Benito
Inyo
245
6
33
Monterey
136 198
145
Hanford 43
198
41
33
198
5
190
Visalia
190
127
Kings
178
99
65
R. Kern178
33 43
99
Kern
8
Santa Maria
14
99
33
SPRING 2021
San Bernardino 14
138
Lancaster 33
Angeles Crest Hwy
138
405 Freeway
101 Freeway
9 Mulholland Dr
Adams
Blvd
City Limits
13
Olympic Blvd
Western Ave
Fermin
Park
Anaheim Santa Ana
10
Dana Point
Danby Lake
62 62
Riverside
Banning
Telegraph Road
Carson St
Corona
Irvine Long Beach Costa Mesa Huntington Beach Orange Laguna Niguel 1 Point
Lake Havasu
Bristol Lake
San Bernardino
30
Los Angeles Fontana Rd
Torrance
PARK & REC go professionals WHO above-and-beyond the call of duty
40
247
Cadiz Lake
Telegraph
1
18
Hesperia
Glendale Pasadena
Inglewood
zoom in to see boundaries for Districts 9,10,13 & 14
Apple Valley
Victorville
Santa Clarita
14
11
247
(District 15)
Los Angeles
Santa Paula
15
Palmdale
(District 14)
Ventura
Santa Barbara Simi Valley 118 Oxnard Ventura Thousand Oaks
Notes: Santa Fe Springs: D13 Commerce: D10
R N I A PA R K &
58
Santa Barbara
101
N OF CALIFO
4
Sodo Lake
Coyote Lake
L P U B L I C AT I O
FAll 2021 Volume 81 • Issue
58 166
Lompoc 1
15
Cuddeback Lake
119
San Luis Obispo
Region 4
127
Ridgecrest
178
Bakersfield 58
58
San Luis Obispo
1
China Lake
15
Delano 46 41
227
THE OFFICIA
Porterville
1
41
190
Tulare
Tulare
1
101
Administrators Advocacy Aging Services & Activities Aquatics Development & Operations Educators Recreation Recreation Therapy
District 12
120
Mono
Merced
Seaside
Region 2
49
132
District 10*
Mono Lake
120 120
Stanislaus
4
Watsonville
167
5
Manteca
Modesto
Morgan Hill Gilroy
Monterey
Los Angeles (partial)
Calaveras
Santa Clara Los Gatos
Santa Cruz
District 9*
395
Tuolumne
49
12
Stockton
Costa
1
REGION 5
182
108 88
160
Lodi
Alameda
Alpine 4
Vallejo
Oakland
District 14*
Los Angeles (partial)
Amador
5
Fairfield
Martinez
District 13*
Los Angeles (partial)
88
Sacramento 16
San Joaquin
San Francisco San Francisco
District 11
Riverside, San Bernardino
50
49
Sacramento
80
Solano
Napa Rohnert Park
REGION 4
El Dorado
Roseville Rocklin
Woodland
Santa Rosa
Kern, Inyo, Los Angeles (partial)
49
70
113
Yolo Sonoma
San Lunis Obispo, Santa Barbara, Ventura
District 15
Lake Tahoe
Placer
R.
128 1
District 7
Fresno, Kings, Madera, Tulare, Mono
Yuba
Sutter Yuba City
Sacram
253
45
Click here to use our interactive GIS map to easily explore CPRS regions and districts.
89
Nevada
20
Lake
District 8
49 70
20
REGION 3
49
Sierra
Oroville Res
Mendocino
Monterey, San Benito, Santa Cruz
89
Glendale
208
District 6
Lake Almanor
Vermont Ave
R.
5
2
Hoover St
Eel
36
Eagle Lake 395
Shasta 44
273
Alameda, Contra Costa
139
299
Redding
3 36
Ave
Trinity
R.
Central
299
Mad
Figueroa St
Eureka
74
San Diego
12
Coronado Imperial Beach
Salton Sea
78
111
86
San Diego
Poway
Santee
Imperial
Buyer’s Guide
78
R E C R E AT I O N
SOCIETY
47,595 # of CPRS email subscribers and magazine readers based on annual exposure*
PULL-OUT Section!
SPONSORE D
BY ROMTEC
*Based on email subscribers and total magazine passthrough readership per year.
79
El Cajon
Lemon Grove
8 98
El Centro
Calexico
Chula Vista
CPRS Region and District Map
3,800+ members
• CPRS Annual Report: FY 2024-25 • Summer Camp Isn’t Just For Kids • Beyond the Flyer: Building Buzz for Programs • Design for & Events Neuroinclusion < Don’t miss the
10
FALL 2025 ISSUE
Vista Oceanside 78 San Marcos Carlsbad Escondido Encinitas 15
Indio
371
79
5
Also Inside:
Cathedral City
Palm Desert
Temecula
177
Palm Springs
Hemet
San Clemente
Region 5
Riverside
62
Moreno Valley
Perris
Lake Elsinore
Colorado R.
3
96
Humboldt
8 Sections
Average monthly website views:
43K+
To customize an advertising plan specific to your business priorities, contact:
Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
California
Parks & Recreation
THE OFFICIAL PU
California
Volume 81 • Issue 1 •
THE OFFICIAL PU
B L I C AT I O N O F C A
L I F O R N I A PA R K &
R E C R E AT I O N S O C
IETY
B L I C AT I O N O F C A
L I F O R N I A PA R K &
R E C R E AT I O N S O C
IETY
Parks & Recreation
WINTER 2025
CONNECTIONS 2025 Conference & Expo
March 18-21 | Sacrame
nto
• Making the Most of Your Conference Experien ce • Meet Our Keynote Speakers • 2025 Exhibitors
FAll 2021 Volume 81 • Issue 4
SPRING 2021
Life Without Limits Through Golf
REC PARK & WHO go als profession -beyond above-andof duty the call
Training Future Managers Attracting Seniors to Your Programs
WINTER 2025 ISSUE
SPONSO RED BY GREENFI
ELDS OUTDOO R FITNESS
Also Inside:
FY 2024-25 • CPRS Annual Report: For Kids • Summer Camp Isn’t Just & Events Buzz for Programs • Beyond the Flyer: Building • Design for Neuroinclus
ion
< Don’t miss the Buyer’s
Guide PULL-OUT Section!
FALL 2025 ISSUE
SPONSO RED BY ROMTEC
Click here to see past issues.
MAGAZINE
California Parks and Recreation (CP&R) magazine is published quarterly by the California Park & Recreation Society (CPRS). More than 4,800 are printed and mailed directly to CPRS members and partners, including municipal, county, state, and national park agencies, special districts, tax-supported departments, private agencies, hospitals, armed forces administrators, educators, boards and commissions, affiliated institutions, and individual professionals. The magazine is also available online, reaching an average of 1,100 digital readers per issue. Total pass-through readership estimated at over 11,000. The magazine delivers educational content on today’s most important topics—industry trends, advocacy, risk management, technology, staffing and leadership, programming, and best practices—along with coverage of upcoming CPRS events across California. CP&R connects your message with highly influential decision-makers who rely on your products, services, and expertise.
2026 California Parks & Recreation Magazine Content & Deadlines WINTER 2026
SPRING 2026
SUMMER 2026
FALL 2026
December 17, 2025
March 27, 2026
June 19, 2026
September 4, 2026
2026 CONNECTIONS Conference Preview + Emergency Preparedness + Aquatics & Pool Usage
2025 Awards of Excellence Winners + Playgrounds + Photo Contest Winners
Tech4Rec Park & Recreation Technology + Design for All
CPRS Park & Recreation Heroes + Commercial Buyer’s Guide with Grants and Entertainment Sections
Circulation
Commercial Buyer’s Guide
Print run as of October 2025: 4,865 copies Official publication of the California Park and Recreation Society, Inc. Membership includes municipal, county, state, national, special districts, tax-supported departments, private agencies, educators, board and commission members and affiliated institutions and individuals.
The 2026 CPRS Buyer’s Guide offers an invaluable opportunity for companies to connect with key decision-makers at municipal agencies. Widely circulated among professionals statewide, it’s a trusted resource CLICK HERE TO VIEW A PREVIOUS for those responsible BUYER’S GUIDE. for the management of parks, facilities, aquatics, recreational programs, and community services.
Single copies: $7.50 Subscriptions are available.
• Increase visibility by reaching an engaged audience of California park and recreation professionals.
Commissions: CPRS does not pay ad agency commissions.
• Position your brand as a go-to resource for innovative products and services.
AN OFFIC
IAL PUBL
I C AT I O N
OF CALIF
O R N I A PA
RK & REC
R E AT I O N
SOCIETY
20 BUYER’S 25 GUIDE REMOVE SAVE & USE , !
• Special rates available for Industry Partner members and magazine advertisers. • Showcase your solutions to those driving community enrichment and park development initiatives across California.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
California
MAGAZINE
Parks & Recreation
CPRS COMPANY MEMBERS SAVE UP TO 37% OFF RATES!
Magazine Advertising Dimensions & Rates Rates listed are ad cost per issue.
All ads are full color.
Inches (Width x Height)
Visit cprs.org/cprs/membership to join!
CPRS Industry Partner Member Rates 1 issue 2 issues 3 issues 4 issues
Non-Member 1-2 Issues 3-4 Issues
(A) Back cover
8.5 x 8 (+ .125 bleed)
$1,895
$1,755
$1,615
$1,595
NA
NA
(B) Inside front cover
8.5 x 11 (+ .125 bleed)
$1,548
$1,522
$1,470
$1,425
NA
NA
(C) Inside back cover
8.5 x 11 (+ .125 bleed)
$1,445
$1,365
$1,260
$1,155
$1,800
$1,715
(D) Center Spread (2 full pages)
8.5 x 11 (+ .125 bleed)
$2,400
$2,320
$2,280
$2,155
$3,600
$3,250
$475
$445
$435
$395
NA
NA
(E) Company Connections (limit 6 per issue) Includes: 75 words of text, logo and 1 high resolution photo)
The Company Connections section gets you exposure at a great rate!
(F) Full far front (pgs 3, 7, 9, 11, 13) 8.5 x 11 (+ .125 bleed)
$1,515
$1,490
$1,435
$1,375
NA
NA
(G) Full page (with bleed)
8.5 x 11 (+ .125 bleed)
$1,250
$1,200
$1,155
$1,050
$1,500
$1,400
(H) 2/3 page island
4.8 x 9.5
$1,175
$975
$900
$815
$1,400
$1,300
(I) 1/3 double banner
17 x 3 (+ .125 bleed)
$895
$845
$810
$775
$1,215
$1,180
(J) 1/2 page (Horiz 7.38 x 4.625) or (Vert 3.6 x 9.5)
$795
$725
$705
$685
$1,075
$855
(K) 1/3 page square
4.5 x 4.5
$705
$645
$605
$585
$895
$805
(L) 1/4 page
3.6 x 4.5
$615
$575
$555
$525
$855
$715
Fall Buyer’s Guide (Fall Issue Pullout & Stand-Alone Online)
CPRS Company Member Rates
Non-Member
(M) Back cover
8 x 10.5 (+ .125 bleed)
$1,275 (with ad in Fall issue) / $1,450 (without fall ad)
NA
(N) Inside front cover
8 x 10.5 (+ .125 bleed)
$995 (with ad in Fall issue) / $1,275 (without fall ad)
$1,600
(O) Full page (with bleed)
8 x 10.5 (+ .125 bleed)
$800 (with ad in Fall issue) / $1,175 (without fall ad)
$1,475
(P) 1/2 page
7 x 4.5 (h) or 3.5 x 9 (v)
$675 (with ad in Fall issue) / $895 (without fall ad)
$1,105
$125 ea
NA
(R) Logo listing (you supply high resolution company logo)
$125 ea
NA
(S) Photo listing (you supply high resolution photo)
$125 ea
NA
(T) Text listing (you supply up to 50 words of text)
$125 ea
NA
(Q) Additional Yellow Pages categories All CPRS Company members receive 1 complimentary listing.
*Premium ad spaces available on a first come, first served basis.
For full page bleed ads, please keep all live content at least 3/8 inches in from outside edges of page.
Advertising Placement: Advertisers’ preference as to advertising position will be honored whenever possible, but the publisher reserves the right to determine final placement of all advertisements. The Publisher reserves the right to refuse any advertising or cancel existing contracts that in its opinion does not conform to standards of the publication at any time. Publisher reserves the right to add “advertisement” to any ad. Publisher assumes no liability for errors in key numbers or in its advertising index. Advertiser or agency assumes liability for all content of advertisement as printed.
A
B, C D(x2) F, G
Advertising Format
L J
H K
L
I
I
Ads must be a print-ready pdf (300 dpi) and emailed to todd@pernsteiner.com. For larger file transfer instructions or if you need design assistance, contact Todd Pernsteiner at 952-841-1111.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
California
Parks & Recreation
G REA T OPT I O N!
MAGAZINE
Sponsor an Issue for the Most Bang for Your Buck! We invite your company to sponsor an upcoming issue of California Parks & Recreation magazine, the premier publication connecting professionals in parks, recreation, and community services SAMPLE COVER & TITLE PAGE across the state. As a sponsor, you’ll gain unparalleled exposure to key decision-makers, elevate your brand among industry leaders, and align your business with the values of healthy living, environmental stewardship, and vibrant communities.
Sponsored Issue Benefits:
Each issue is distributed to thousands of professionals and stakeholders, offering a unique opportunity to showcase your products or services while supporting the mission of advancing California’s public spaces. Partner with us and make a lasting impact in the parks and recreation industry!
• Banner ad size #1 and sponsored article in a CPRS P&R News email newsletter to members
• Company name on cover “Issue sponsored by Company Name” • Company logo on Intro page of sponsored section • 2-page ad in sponsored issue (2 full pages) • Full page ads in three other 2025 issues • Full page ad in 2026 CPRS Buyer’s Guide • One Buyer’s Guide yellow pages logo, photo, and text listing • Your logo on Web home page ad promoting issue • Sponsored 2-page article in one 2026 issue of your choosing (inquire for more details) • Name mention in one CPRS social media post promoting the sponsored issue
Total package value: $14,005 Your investment: $11,825 ($2,180 savings) Don’t delay! Reserve your space now. Sponsorship is limited to only one company per issue!
2025 California Parks & Recreation Magazine Content & Deadlines WINTER 2026
SPRING 2026
SUMMER 2026
FALL 2026
Sponsor deadline: Dec. 17, 2025
Sponsor deadline: March 22, 2026
Sponsor deadline: June 1, 2026
Sponsor deadline: Aug. 1, 2026
2026 CPRS Conference Preview + Emergency Preparedness + Aquatics + Pool Usage
Excellence Award Winners + Playgrounds + Photo Contest Winners
Tech4Rec Park & Recreation Technology + Design for All
CPRS Park & Recreation Heroes + Buyer’s Guide
ISSUE SPONSOR CONTRACT Company________________________________________________________
Contact Name_____________________________________________________
Street___________________________________________________________
Email________________________________________________________________
City_____________________________________________________________
State__________________ Zip________________________________________
Phone (
Website____________________________________________________________
)_________________________________________________
Issue we want to sponsor: n Winter 2026
n Spring 2026
n Summer 2026 n Fall 2026
Payment due at sponsorship commitment via check or credit card.
Advertiser Signature____________________________________
Printed Name ______________________________________________
Title ____________________________________________________
Date ______________________________________________________
Return completed agreement to Todd Pernsteiner at todd@pernsteiner.com.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
California
Parks & Recreation
MAGAZINE
2026 “Parks Make Life Better” Photo Contest Sponsorship The Spring 2026 issue of California Parks & Recreation magazine will showcase the winners of the 2026 “Parks Make Life Better” Photo Contest! Contest categories include: • Parks & Playgrounds • Recreation Programs • Festivals & Events • Sports, Health & Fitness • Senior/Adult Programs • Staff & Volunteers
Sponsored Photo Contest Benefits & Investment CONNECTIONS CONFERENCE EXPOSURE
• Company logo on 2 strategically placed “Vote Today!” banners at the 2026 Connections Conference in Long Beach, along with “Parks Make Life Better Photo Contest sponsored by “Your Company Name” • Company logo on 3 strategically placed “Vote Today!” 24x36 signs at Connections Conference, along with “Parks Make Life Better Photo Contest sponsored by “Your Company Name” CPRS MAGAZINE & BUYER’S GUIDE EXPOSURE
• Company logo in Winter 2026 magazine “Parks Make Life Better Photo Contest sponsored by Your Company Name” ad
The “Judge’s Choice” winning photo will be featured on the Spring magazine’s cover.
• Company name on Spring magazine cover “Parks Make Life Better Photo Contest sponsored by Company Name”
As the exclusive contest sponsor, you’ll gain unmatched visibility among key decision-makers and elevate your brand within the industry. This sponsorship offers year-long exposure to thousands of professionals and stakeholders at the Connections Conference, in print, and online—all while supporting CPRS’s mission of advancing public spaces.
• Company logo on intro page of Spring sponsored section
Act now! Photo Contest sponsorship is limited to one company, awarded on a first-come, first-served basis!
Key Sponsorship Deadlines • Sponsorship commitment due: December 17, 2025 • Winter magazine ad, company bio and full page ad due: December 17, 2025 • Spring magazine ad, company bio and full page ad due: March 22, 2026 • Other exposure deadlines to be provided to sponsor at a later date
• Company bio (125 words) on sponsored section intro page • Full page ad in Spring sponsored issue • Half page ads in two other 2026 issues ( summer, fall) • Half page ad in 2026 CPRS Buyer’s Guide (fall 2026) • 1 Buyer’s Guide yellow pages logo, photo & text listing CPRS WEBSITE & EMAIL EXPOSURE
• Logo on Photo Contest web banner ad • Name mentions in one CPRS social media post promoting the sponsored issue • Banner ad and sponsored article in one CPRS P&R Weekly Tuesday email newsletter sent to members Total package value: $12,660 Your investment: $8,640 ($4,020 savings)
“PARKS MAKE LIFE BETTER” PHOTO CONTEST SPONSOR AGREEMENT Company________________________________________________________
Contact Name_____________________________________________________
Street___________________________________________________________
Email________________________________________________________________
City_____________________________________________________________
State__________________ Zip________________________________________
Phone (
Website____________________________________________________________
)_________________________________________________
Payment due at sponsorship commitment via check or credit card.
Advertiser Signature____________________________________
Printed Name ______________________________________________
Title ____________________________________________________
Date ______________________________________________________
Return completed agreement to Todd Pernsteiner at todd@pernsteiner.com.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
California
Parks & Recreation
N EW
OPTIO
MAGAZINE
NS!
CONNECTIONS 2026 Conference Notebook If you’re looking for more ways to reach CPRS CONNECTIONS 2026 attendees in a unique way, we have new options that get you exposure!
2025 CPRS CONNECTIONS NOTEBOOK Want to connect directly with California Park & Recreation Society (CPRS) members attending the CONNECTIONS 2026 Conference & Expo? Here’s your opportunity! Advertise in the official CONNECTIONS 2026 Conference Notebook, a must-have resource distributed to attendees in their registration packets. This custom notebook will be used throughout the event and beyond, ensuring long-lasting visibility for your brand. What’s inside the Notebook? • A CONNECTIONS 2026 Conference section with the schedule-at-a-glance, facility maps, session details, and special event details. • Information about CPRS programs, including legislative initiatives, educational opportunities, and more. • Dedicated pages for attendees to record networking connections made at the conference and throughout the year. • Ample note-taking space, making this a go-to resource long after the event. Don’t miss this unique advertising opportunity to keep your brand top-ofmind with park and recreation professionals across California!
CONNECTIONS 2026 NOTEBOOK ADVERTISING AGREEMENT CONNECTIONS 2026 Notebook Advertising Rates - CHECK SIZE(S) n A. Back cover ad*......................6 in. w x 9 in. h (plus 1/8 in bleed)...........$1,385 n B. Inside front cover ad*...........6 in. w x 9 in. h (plus 1/8 in bleed)...........$1,295 n C. Inside back cover ad*...........6 in. w x 9 in. h (plus 1/8 in bleed) ..........$1,170 n D. Full page ad*..........................6 in. w x 9 in. h (plus 1/8 in bleed)...........$735 n E. Half page ad**........................5 in. w x 3,85 in. h......................................$515 n F. Third page ad.........................5.35 in. w x 2.75 in. h................................$455
Notebook Advertising Deadlines Space Deadline: January 23, 2026 Ad Materials Due: January 30, 2026 *Premium Notebook advertising is sold on a first-come, first-serve basis, once spaces are sold, they are no longer available.
n G. Quarter page ad...................2.5 in. w x 3.875 in. h.................................$315 Total Due: $________________ Company________________________________________________________
Contact Name_____________________________________________________
Street___________________________________________________________
Email________________________________________________________________
City_____________________________________________________________
State__________________ Zip________________________________________
Phone (
Website____________________________________________________________
)_________________________________________________
Payment due at commitment of advertising placement via check or credit card.
Advertiser Signature____________________________________
Printed Name ______________________________________________
Title ____________________________________________________
Date ______________________________________________________
Return completed agreement to Todd Pernsteiner at todd@pernsteiner.com.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
California Park & Recreation Society
P&R Weekly Email Stand out in our highly targeted P&R Weekly e-newsletter! Advertising in the weekly e-newsletter keeps your brand top of mind, generates leads and drives traffic to your website! Every Tuesday, nearly 3,600 subscribers receive this CPRS email filled with: • Newsworthy articles • Agency job postings • Member articles and profiles • Links to webinars & CPRS events • Member resources
AVERAGE READERSHIP
3,595 Recipients
42%
Average open rate
Non-profit industry average open rate is 35%
(A) Banner Ad #1
EMAIL DEADLINES: All email advertising materials are due to us by Tuesday prior to the week your email(s) will be sent to members. Submit content to: todd@pernsteiner.com.
AD SPECIFICATIONS: All advertising should be supplied at correct size at 300 dpi. Acceptable formats include jpg, png or gif. Inquire about video advertising.
(C) Sponsored Article
Alt text: please provide up to 25 characters of alternative text for your ads or photos should the reader use sight assisted technology.
(B) Banner Ad #2
Professional design services available for a nominal fee. Need design assistance? Contact Todd Pernsteiner at 952-841-1111 or todd@pernsteiner.com.
(D)
Side Rectangle Ad
P&R Weekly Email Dimensions & Rates Rates listed are
ad cost per week
Pixels (Width x Height)
(A) Banner Ad #1 (at top 1/2 of newsletter)
700 x 150
Limited to just 2 advertisers per week!
(B) Banner Ad #2 (bottom 1/2 of newsletter)
700 x 150
Limited to just 2 advertisers per week!
(C) Sponsored Article* (w/link to it’s own page)
CPRS Company Member Rates 1 wk 2-4 wks 5-12 wks 13+ wks
Non-Member 1-12 wks
$315
$295
$275
$255
$625
$245
$225
$215
$205
$595
$425
$415
NA*
NA*
$775 (1 week limit)
Limited to just 2 articles per week! You supply text (up to 500 words), Logo (jpg or png) and 1 photo (300pxl x 300 pxl, jpg)
(D) Side Rectangle Ad
300 x 250
Limited to just 4 advertisers per week!
$225
$200
$185
$170
$450
*Limit up to 4 sponsored articles per company, per year.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
California
Parks & Recreation
E-BLAST
2026 E-Blast Opportunities The CPRS Email Blast Service allows you to reach all CPRS members or specific groups based on geographic location or special interest groups. This service sends your message directly to members’ inboxes via CPRS’s email platform, ensuring your information is delivered effectively to the right audience.
Cost: $500 per e-blast Frequency: E-blasts are sent every other week and fill up quickly, especially as we approach CONNECTIONS 2026.
How to send an e-blast: 1. Confirm Your Distribution Date: Email Alisha at alisha@cprs.org to confirm your desired distribution date. 2. Submit Your Content: • Download the order form from the CPRS website here or at www.cprs.org/viewdocument/e-blast-order-form-2024 • Complete page 3 of the order form to select your desired geographic districts and/or special interest sections. • Submit your e-blast content as a Word document or JPEG • Return the form and content to Alisha at alisha@cprs.org (Note: You can view the district map to find the district and region boundaries here.) 3. Make Your Payment: • Your e-blast will be scheduled only after payment is received. • Pay online through the CPRS website here or call CPRS at 916-665-2777 to pay by phone. Important Notes: • The e-blast service is for one-time use only – you are purchasing the distribution service, not the email addresses of CPRS members. • You can choose specific districts, regions and/or sections for your e-blast, excluding members who have opted out. • Reach out early to secure your date! For more details, please contact Alisha Herriott at alisha@cprs.org.
To advertise, contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
2026 CPRS Advertising Agreement Please reserve the following 2026 California Parks & Recreation advertising opportunities for us: CALIFORNIA PARKS & RECREATION MAGAZINE (A) Back cover
n Winter
n Spring
n Summer
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(B) Inside front cover
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Qty:
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(C) Inside back cover
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Qty:
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(D) Center Spread
n Winter
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(E) Company Connections
n Winter
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Qty:
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(F) Far front (3, 7, 9, 11, 13)
n Winter
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(G) Full page
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(H) 2/3 page island
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(I) 1/3 double banner
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Qty:
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(J) 1/2 page n Horiz n Vert
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(K) 1/3 page square
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(L) 1/4 page
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(M) Back cover
n BG
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x$
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(N) Inside front cover
n BG
Qty:
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n BG
Qty:
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n BG
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FALL 2026 BUYER’S GUIDE INSERT PULLOUT
(O) Full page (P) 1/2 page
n Horizontal n Vertical
(Q) Yellow pages categories
List additional categories below
n BG
Qty:
x$
=$
(R) Logo listings
Send logo to todd@pernsteiner.com
n BG
Qty:
x$
=$
(S) Photo listings
Send photo to todd@pernsteiner.com
n BG
Qty:
x$
=$
(T) Text listings (up to 50 words)
Send text to todd@pernsteiner.com
n BG
Qty:
x$
=$
n Fall
Qty:1
x$
=$
(A) Banner Ad #1
Weeks:
x$
=$
(B) Banner Ad #2
Weeks:
x$
=$
(C) Sponsored Article
Weeks:
x$
=$
(D) Side Rectangle Ad
Weeks:
x$
=$
(A) Back cover
Qty:
x$
=$
(B) Inside front cover
Qty:
x$
=$
(C) Inside back cover
Qty:
x$
=$
(D) Full page
Qty:
x$
=$
(E) Half page
Qty:
x$
=$
(F) Third page
Qty:
x$
=$
(G) Quarter page
Qty:
x$
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Qty:1
x$
=$
2026 MAGAZINE ISSUE SPONSORSHIP Issue to Sponsor
n Winter
n Spring
n Summer
2026 CPRS P&R WEEKLY EMAIL NEWSLETTER
CPRS CONNECTIONS 2026 NOTEBOOK
2026 PARKS MAKE LIFE BETTER PHOTO CONTEST SPONSORSHIP Photo Contest Sponsorship
Total 2026 Advertising Space & Sponsorship Commitments: $
CPRS ADVERTISING AGREEMENT • PAGE 1 OF 2
2026 CPRS Advertising Agreement 2026 Buyer’s Guide Categories Current CPRS Company members receive one complimentary yellow pages category listing. Additional categories can be purchased for just $125 each. Non-members are not allowed to be listed in the yellow pages section. To see your previous listing(s), you can view the 2025 Buyer’s Guide here or at www.bit.ly/CPRSBuyersGuide25. Don’t see your category listed or want to add more categories? Select “other” and enter the category. n Accounting
n Engineering
n Landscape Supplies
n Site Furnishings
n Apparel
n Entertainment
n Lighting
n Skate Park Design
n Aquatic Design
n Event Planning
n Maintenance Products
n Sod, Soil & Mulch
n Aquatic Maintenance
n Exercise Equipment
n Marketing
n Sporting Courts
n Aquatic Products
n Financial Services
n Master Planning
n Strategic Planning
n Architecture
n Flooring & Tile
n Outdoor Fitness
n Surfacing
n Athletics
n Fountains
n Parks & Playgrounds
n Synthetic Turf
n Attorneys
n Gravel, Fill & Rock
n Power Equipment
n Technology
n Background Checks
n Group Tours
n Printing & Publishing
n Training
n Branded Items
n Holiday Displays & Lights
n Property Management
n Transportation
n Conservation
n Inspection Services
n Recreation Software
n Web Development
n Construction Management
n Insurance
n Restroom Structures
n Other:
n Consulting
n Investments
n Safety Programs
n Other:
n Cooperative Purchasing
n Irrigation
n Shade Products
n Other:
n Dog Park Products
n Land Preservation
n Shelters
n Other:
n Energy Management
n Landscape Design
n Signage
n Other:
ADVERTISER/SPONSOR INFORMATION Company____________________________________________________
Contact Name_________________________________________________
Street________________________________________________________
Email___________________________________________________________
City__________________________________________________________
State________________
Phone (
Website________________________________________________________
)_______________________________________________
Zip_____________________________________
Credit cards accepted, call or email Todd at (952) 841-1111 or todd@pernsteiner.com for details. Pernsteiner Creative Group and CPRS reserve the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than the due dates. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and CPRS. Pernsteiner Creative Group and CPRS reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.
Advertiser Signature_________________________________________
Printed Name _________________________________________________
Title _________________________________________________________
Date ___________________________________________________________
Return completed agreement to Todd Pernsteiner at todd@pernsteiner.com. CPRS ADVERTISING AGREEMENT • PAGE 2 OF 2