The Caldicott National Schools 10s
Sponsorship Opportunities
Become a Sponsor! Caldicott Prep School would like to invite you to become a sponsor of the 2024 Caldicott National Schools 10s Rugby tournament on Saturday 23 March. The goal of the Caldicott National Schools 10s is simple. With the foundation of a traditional prep school, proud of its rugby prestige, we bring together the best independent and state rugby schools internationally and host a thrilling day enjoyed by the boys competing, families visiting and thousands of keen eyes watching online.
The 2024 event will be our third year running what is the biggest 10-a-side prep school rugby tournament in the country and our plan is to use the success of the past two years to make it even more impactful and wide-reaching. We will be welcoming 16 of the best U13 international teams from across England, Wales, Scotland and Ireland. For the first time it will also include schools from Kenya and Dubai, providing exposure to the East African and UAE markets. As well as expecting a large crowd present on the day, the audience on the livestream (hosted by NextGenXV) in past two years has generated high levels of engagement; the viewership in 2023 saw a 20% increase from the year prior. In 2023 the livestream gained over 50,000 impressions, 500 hours of watch time across 12 different countries (including Hong Kong, Australia, Netherlands, South Africa and France). This audience consists of AB (social grade) individuals of high net worth; our own data suggests that 38% of our parents sit in a wealth band of over £5 million and 6.7% are in the band of over £25 million*. Your sponsorship will help fund the event for next year as well as supporting the other charitable aims of the school.
*Wealth band data does not include the value of property owned as net worth would.
Sponsorship Tiers Your sponsorship will assist the school, as a charitable trust, achieve its aims and ensure that we can continue to run this event for the coming years. The standardised tiers below can be adjusted to match your individualised needs; please contact communications@caldicott.com to enquire about a tailored package. There may also be the opportunity for further brand alignment in other areas.
Headline Sponsor £25,000
Includes... • • • • • • • • •
Platinum Package £10,000
Naming rights of the trophy Mention by Headmaster on livestream and continued mention on live commentary throughout the event Logo included on all match balls Logo visible throughout the entirety of the livestream & on cover page of the event programme (1) social media announcement & (3) additional posts (1) full page advertisement in event programme 30 second video or static advertisement on event livestream (played (5) times throughout the day) Mention in (5) weekly newsletters (70% open rate) Option to include a physical stall in the spectator village
Includes... • • • • • • •
Mention on livestream commentary Logo visible throughout the entirety of the livestream (1) social media announcement & (2) additional posts (1) full page advertisement in event programme 30 second video or static advertisement on event livestream (played (4) times throughout the day) Mention in (4) weekly newsletters (70% open rate) Option to include a physical stall in the spectator village
Sponsorship Tiers Gold Package £5,000
Includes... • • • • • • •
Silver Package £2,500
Includes... • • • • • •
Bronze Package £1,000
Mention on livestream commentary Logo visible throughout the entirety of the livestream (1) social media post (1) half page advertisement in event programme 30 second video or static advertisement on event livestream (played (2) times throughout the day) Mention in (2) weekly newsletters (70% open rate)
Includes... • • • •
Purchase an Advertisement
Mention on livestream commentary Logo visible throughout the entirety of the livestream (1) social media announcement & (1) additional post (1) full page advertisement in event programme 30 second video or static advertisement on event livestream (played (3) times throughout the day) Mention in (3) weekly newsletters (70% open rate) Option to include a physical stall in the spectator village
(1) social media post (1) half page advertisement in event programme 30 second video or static advertisement on event livestream (played (1) time throughout the day) Mention in (1) weekly newsletter (70% open rate)
The event programme is a full-colour A5 brochure featuring a welcome from the Headmaster, information on the teams, a schedule of the fixtures and a map: • • •
Inside Back/Front Cover - £950 Full Page - £650 Half Page - £350
How to sponsor Please contact Jacob Abbasi (communications@caldicott.com) for more information or to arrange a sponsorship package. Thank you for your support!