The Caldicott National Schools 10s
Sponsorship Opportunities
Audience Stats
2025 Viewership Figures
Caldicott’s audience is an affluent and engaged one and our database consists of 600+ current parents, and 2000+ past parents and old boys.
The National Schools 10s has increased in viewership each year, with the figures from March 2025 below.
An AB1 audience of high net worth individuals who spend large on luxury goods.
10%
45%
45% 45% of our audience are based in West London, another 45% are based locally in South Bucks, whilst 10% are international.
An engaged audience, at least 80% of our families interact each week with the parent newsletter.
11,800+ Views
31,000+ Impressions
511 Hours of watch time
Viewed in 17 Countries*
38% 38% of our families sit in a wealth band of over £5 million, with 6.7% in the band of over £25 million.
*74% of views were from UK, with other countries including South Africa, UAE, USA, Hong Kong, Germany and more
Sponsorship Tiers Your sponsorship will assist the school, as a charitable trust, achieve its aims and ensure that we can continue to run this event for the coming years. The standardised tiers below can be adjusted to match your individualised needs; please contact communications@caldicott.com to enquire about a tailored package. Please note that for selected brands there is the opportunity for further brand alignment in other areas; our Instagram account (@CaldicottSchool) has over 16k followers and has averaged over 1 million content views per month since May 2025.
Headline Sponsor £10,000
Includes...
Platinum Package £7,500
Includes...
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Naming rights of the trophy Mention by Headmaster on livestream and continued mention on live commentary throughout the event Logo included on all match balls Logo visible throughout the entirety of the livestream & on cover page of the event programme (1) social media announcement & (3) additional posts (1) full page advertisement in event programme 30 second video or static advertisement on event livestream (played (5) times throughout the day) Mention in (5) weekly newsletters (70% open rate) Option to include a physical stall in the spectator village
Mention on livestream commentary Logo visible throughout the entirety of the livestream (1) social media announcement & (2) additional posts (1) full page advertisement in event programme 30 second video or static advertisement on event livestream (played (4) times throughout the day) Mention in (4) weekly newsletters (70% open rate) Option to include a physical stall in the spectator village
Sponsorship Tiers Gold Package £5,000
Includes...
Silver Package £2,500
Includes...
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Bronze Package £1,000
Mention on livestream commentary Logo visible throughout the entirety of the livestream (1) social media announcement & (1) additional post (1) full page advertisement in event programme 30 second video or static advertisement on event livestream (played (3) times throughout the day) Mention in (3) weekly newsletters (70% open rate) Option to include a physical stall in the spectator village
Mention on livestream commentary Logo visible throughout the entirety of the livestream (1) social media post (1) half page advertisement in event programme 30 second video or static advertisement on event livestream (played (2) times throughout the day) Mention in (2) weekly newsletters (70% open rate)
Includes... • • • •
(1) social media post (1) half page advertisement in event programme 30 second video or static advertisement on event livestream (played (1) time throughout the day) Mention in (1) weekly newsletter (70% open rate)
Programme Advertisement The event programme is a full-colour A5 brochure featuring important information on the teams, a fixture schedule and a map: • • •
Inside Back/Front Cover - £900 Full Page - £650 Half Page - £350
Become a Sponsor! Caldicott Prep School would like to invite you to become a sponsor of the 2026 Caldicott National Schools 10s Rugby tournament on Sunday 29 March. The goal of the Caldicott National Schools 10s is simple. With the foundation of a traditional prep school, proud of its rugby prestige (current English rugby union players Greg Fisalau, Rekeiti Ma’asi-White and Kepu Tuipulotu are all Caldicott School alumni), we bring together the best independent and state rugby schools internationally and host a thrilling day enjoyed by the boys competing, families visiting and thousands of keen eyes watching online.
This event is the biggest prep school 10s tournament in the country and our plan is to use the success of the past four years to make this year even more impactful and wide-reaching. This year we have expanded the number of teams invited and will be hosting 20 of the best U13 teams from across the UK and internationally, providing exposure to the affluent national, European, UAE, and East African markets. As well as a large crowd on the day, the audience on the livestream (hosted by NextGenXV) in past two years has generated high levels of engagement; the viewership in 2025 saw a remarkable 79% increase from the year prior, garnering 511 hours of watch time. Your sponsorship will help fund the event for next year as well as supporting the other charitable aims of the school.
Please contact Jacob Abbasi (communications@caldicott.com) for more information. Thank you for your support!
www.caldicott.com
@CaldicottSchool
01753 649317