NOVEMBER 2025 JML Brand Catalog ⭐️

For the past 25 years, my goal has been to bring cozy and comfy into people’s lives. Quality, value and authenticity is what this brand is built on.

JILL MARTIN

THE BEST STORE IN THE WORLD

BY JILL MARTIN

HOT OFF THE PRESS 2024 & 2025

A notefromJill

10 Things about me that I want you to know:

1) Resilience is my superpower: I choose joy, strength, and purpose every single day. I am proud of how I recently handled my breast cancer journey.

2) Family first: Daughter, sister, aunt, friend my nephew Leo is my greatest gift.

3) TODAY is home: I am the lifestyle and commerce contributor; 20 years on the show, and yes I’m that girl from Steals & Deals!

4) Female-led: This brand was built while I was still recovering with the fiercest team behind me.

5) It all started with a blanket: Millions sold, then turned cozy fabrics into badges of honor.

6) Obsessed with details: Linings, zippers, embroidery I only sell what I would buy, gift, or wear myself.

7) Comfort is confidence: Chic, cozy pieces for real life 365 days a year

8) Sports are in my DNA: From Michigan to Knicks halftimes I’ve always lived the game.

9) Purpose + joy: I believe you can do good in the world, build a great business, and have fun along the way.

10) Knowledge is power: I’m a breast cancer survivor, and a simple spit test if I had known about it earlier may have spared me chemo, surgeries, radiation, and a lifelong battle Please ask me about what AY and how you can take knowledge as power, too

Jill Martin

CEO: By JILL MARTIN, THE WARRIOR EFFECT™ CCO (CHIEF COZY OFFICER)

prove themselves as bestsellers.

Not just a seasonal item, sherpas are a comf essential that work in stadiums, arenas, cas airplanes, and events where people are cold indoors.

“Cozy no matter the climate” it’s not abo weather, it’s about comfort 24/7/365.

Sherpas anchor capsule drops all year, whil lighter fabrics (terry, cropped cuts, zip-ups) complement not replace them.

“ S h e r p a i s n o t j u s t

“ S h e r p a i s n o t j u s t

a f a b r i c a t i o n . . . i t ’ s a l i f e s t y l e . ”

a f a b r i c a t i o n . . . i t ’ s a l i f e s t y l e . ”

ABOUT THE BRAND

Jill Martin is a 12-time Emmy-award-winning TV personality and entrepreneur

TODAY SHOW LIFESTYLE & COMMERCE CONTRIBUTOR

Known for her wildly popular “Steals & Deals” & “She Made It” segments, Martin is credited as the first to pioneer the concept of bringing shopping into unscripted television with the use of the QR code. You’ll see her frequently filling in as a guest host on the 3rd Hour Today.

NEW YORK TIMES BEST-SELLING AUTHOR

Martin has written three books, reaching the NYT Best Seller List

QVC

For the past 18 years, in Fashion, Home and Beauty, Martin has brought accessible elegance into people’s lives with her brand.

1994-1998: University of Michigan

Attended the University of Michigan & graduated class of ‘98

1999-2000: Miami Heat

Started my career on Heat TV - first host of HEAT TV

Worked with Crazy Andy (Shared a dressing room with Bernie the mascot. Not kidding!)

2002-2007: CBS 4 Miami

Sports anchor - with Miami for 2006 championship

2008-2020: Knicks

Knicks sideline reporter

MSG Networks pre and post game reporter

Host of Celebrity Row

Garden of Dreams Foundation

2023 & Beyond: NBA, New York Giants, WNBA, MLB, NHL Teams, Colleges, Greek System

Honored to be back working with the leagues as a licensee with my HERO items (the sports world is about to get a whole lot cozier!)

SPORTS LICENSES & DISTRIBUTION RIGHTS

AS OF SEPTEMBER 2025

Outerwear & cold weather hats

&

Sherpa Lounger, Sherpa Hoodies, Kids Sherpa Loungers, Sherpa Throw Blankets, Sherpa Pet Jackets, Jewelry, Handbags, Pajamas, Slippers

COLLEGES +

Please Inquire about what categories you are interested in

Outerwear, Activewear, Polo Shirts, Bags & Luggage, Blankets & Throws, Plush Toys, Fashion accessories, Pet, Jewelry

HOCKEY LOCAL LICENSES

All Fraternities & Sororities

Please Inquire about what categories you are interested in

BRAND SUPERPOWERS

(And the truth is, they’re my personal superpowers too.)

�� “I have sherpas almost a decade old and they’re still as cozy as the day I got it.” Jill’s mom

Best in Quality

Fabrication is everything. Our sherpas last for years machine washable, always cozy, always chic. They’re built to live with you: couch to cocktails, beach to BBQ, soccer games to dance floors.

Obsessive Attention to Detail

Signature team linings inside jackets & fanny packs

Elevated hardware that feels more like jewelry than zippers. Team-specific buttons you can’t find anywhere else.

Luxe finishes: embroidery, bedazzle, chenille

OVER 1 MILLION UNITS SOLD OF OUR HERO ITEM

Nautical cord detail - an homage to Jill growing up sailing with her father.

Personalized touches with league packaging & custom cuff embroidery.

Speed to Market

We move faster than anyone without ever sacrificing quality. Blanks in stock, ready to go.

Domestic embroidery for on-demand personalization (24 hours).

Elevated drops timed to cultural moments.

We’re revolutionizing how and how quickly the customer shops and reengages, with proprietary data + AI technology embedded in our packaging. It’s not just beautiful it’s smart, giving us powerful B2B insights while creating magical consumer touchpoints.

Pennies per Wear

Every piece is an everyday favorite. Six months in, it’s still your coziest go-to making cost per wear almost nothing.

360° Experience

Our packaging sings and dances. It doesn’t just protect the product it amplifies the story. It’s the same packaging that teams use to surprise and delight fans. With partners like PACKAGED, every unboxing feels like an event. (And yes, don’t forget our Glow Cup ✨ packaging that literally lights up the moment.)

FALL/GIFT GUIDE 2025 GLOSSARY

The Classic Sherpa Lounger The Cropped Sherpa Lounger The Classic Hoodie The Cropped Hoodie

The XL Faux Fur Trapper Hat

The Cashmere Beanie & Fingerless Gloves

The Oversized & Regulation

Pet Jacket

The She

Si d Sh F P ck

SPRING 2025 GLOSSARY

The Year Round

Lounger Lite

The Vintage Women’s Terry Polo

Decorative Pillows

The Year Round Cropped Lounger Jacket

The Vintage Men’s Terry Polo

The Classic Hoodie The Cropped Hoodie

Ball Bags

The Husband Pil The Oversized Emblem Pillow

PINK POWER HOUR TODAY

OCTOBER 1, 2025

On October 1st, let’s turn pain into purpose. Together on the TODAY Show, we will attempt to break a Guinness World Record for the most people to sign up for a DNA screening in one hour

A simple genetic test – a quick spit test that takes only seconds – helped save my life. Had I known earlier, I may have been spared chemotherapy, radiation, a double mastectomy, and ongoing treatment. I can’t bear to watch anyone else go through this unnecessarily. That is why, on the first day of Breast Cancer Awareness month, we are filling the plaza with Warriors – people who in the face of unimaginable obstacles choose to forge forward with strength, grit and kindness

WHAT IS THE WARRIOR EFFECT™

The Warrior Effect™ is more than a campaign it’s a movement. Born out of my own breast cancer journey, it’s about turning pain into purpose through early detection, empowerment, and connection. With live events, storytelling, and fashion as a subtle badge of honor, The Warrior Effect™ creates community, celebrates resilience, and reminds the world that warriors walk among us every day

The Warrior Bag

When I thought about what bag should anchor the Warrior line, my mind went straight to the iconic Scoop bag created by my dearest friend, Stefani Greenfield I still have mine and so does everyone else Decades later, those bags are still carried, still loved, still timeless

So what better way to launch the Warrior line than to honor this movement with a bag that already means so much? We went back to the OG creator to design the Warrior Bag ensuring it’s not just a tote, but a lasting symbol

The Warrior Bag represents more than function. It’s a daily reminder a way to acknowledge your own strength, or a loved one ’ s battle. It may come as a gift with purchase, but its meaning is priceless.

The Warrior Pen™

I wanted every Warrior Bag to carry something deeper a way to make it truly personal My vision was simple: a pen that could honor the names and stories of the people we love, those we ’ ve lost, and those still fighting.

I brought the idea to Sharpie, and they didn’t hesitate. Together, we created the Warrior Pen™, made specifically for this movement. With it, each bag becomes more than an accessory. It becomes a canvas for love, memory, and tribute a living badge of honor that carries every warrior’s story forward.

Gift with purchase

*While supplies last

WARRIOR WARRIOR SHOP

OCTOBER 1 , 2024 IN REVIEW ST

“Jill fought breast cancer with all her might and with such grace. It is an honor to be part of her journey. She used her platform and reached millions of people to raise awareness all while battling aggressive surgeries and chemotherapy.

We raised over $4 million dollars together when we honored her at the Mount Sinai/Dubin Breast Center gala in December of 2024. She says I am her hero, but she is one of mine.”

- Dr. Elisa Port - Chief of Breast Surgery and the Director of the Dubin Breast Center at Mount Sinai Hospital

On October 1st, 2024, Jill launched a national campaign on the TODAY SHOW in collaboration with the NBA & WNBA With the help of her contact Chloe at the league, Jill was able to turn the NBA logoman, WNBA logo & other team logos pink to raise money for their respective charities. Thank you to the University of Michigan, Miami Heat, Cleveland Cavaliers & New York Knicks for participating in our 2024 campaign Because of our efforts, a huge donation is being made to BCA awareness and genetic testing - a test that saved Jill’s life.

Jill also took part in the NFL Crucial Catch joining the Football Night in America crew to help raise awareness around the league’s existing initiative. On September 26th, on the broadcast and at MetLife Stadium, Jill was honored for the grace and bravery she showed during her public battle with breast cancer.

Jill plans on making this year even bigger and hopes you can be a part of it in some way.

#1 item on Fanatics.com across ALL categories

Initial order sold out in SECONDS prompting an immediate reorder.

The awareness we brought was immeasurab was a spike in testing and so much awarene brought to breast cancer and the impact it and women.

PATCH OPTIONS

EMBROIDERED, CHENILLE, BEDAZZLED & MIXED TEXTURES

Embroidered

Chenille

Cozy Couture

Mixed

Textures

THE ACTIVATION STATION

COLLABS SINCE LAUNCH OCTOBER 1 , 2024 ST

SAKS FIFTH AVENUE

SATURDAY NIG LIVE

THE ROCKETTES

We specialize in seamlessly merging existing b partners with sports teams and leagues alw with full approval from the organizations invo For example, Cadillac, a proud sponsor of the York Giants, partnered with us to bring th brand presence directly into the fan experie Together, we hosted a unique collaboration in the Cadillac suite, creating an activation th elevated both the sponsor ’ s visibility and t team’s game-day experience

COLLABORATION WITH CRISTINA OTTAVIANO

New York Knicks Hand Cut Crystal

IhaveteamedupwithfameddesignerCristina makeswatchinggamesawholelotmorestylish fromhand-cutpaillettebeads,thesecoziesarea beads

ROSE BOWL SOULCYCLE

PENN STATE WHITEOUT

THE SNOW LOD

DAMN YANKEES DENTAL OFFICE GIRL’S RETREAT

Our Broadway debut: exclusive cast cozies made with the producers of Damn Yankees

Going to the dentist never looked so stylish celebrity office Lowenberg, Lituchy & Kantor created their own swag!

Girls’ weekend made easy we teamed up with the organizer so everyone matches for the perfect Instagrammable moment.

Vintage Delta, redefined: turning travel into a moment that’s as chic as it is cozy

THE SHERPA LOUNGER

WHAT MAKES THIS DIFFERENT FROM ANY OTHER ITEM IN THE MARKET? THE IDEA STARTED WITH TWO BEST-SELLING BLANKET FABRICATIONS THAT JILL THEN MADE INTO APPAREL

Made with 2 best-selling blanket fabrications bonded together

Fully embroidered chenille, or bedazzled patches

You will never want to take this off!

WARNING!

COLORS & PATTERNS

although r want to off OVER ONE MILLION SOLD!

Oversized portrait collar that converts to a hood

Fully lined pockets

Machine washable (don’t put it in the dryer!)

Made with 2 best-selling blanket fabrications, bonded together

THE CROPPED LOUNGER

Stylish Design – Combines practicality with on trend style, perfect couchside to courtside

Fully embroidered chenille, or bedazzled patches

Machine washable (don’t put it in the dryer!)

COLORS & PATTERNS:

Cuff embroidery available!

THE YEAR ROUND LOUNGER LITE

50% OF THE FABRIC. 100% OF THE COMFORT.

THE YEAR ROUND CROPPED LOUNGER LITE

50% OF THE FABRIC. 100% OF THE COMFORT.

THE ALL OVER TEAM PRINT CROPPED LOUNGER

50% OF THE FABRIC. 100% OF THE COMFORT.

Made well

THE UNISEX OVERSIZED CLASSIC HOODIE &

CROPPED HOODIE

Oversized and fabulous

Made with a best-selling blanket fabrication (the inside layer of the sherpa lounger)

THE FAUX FUR JACKET & THE COZY

XL FAUX FUR TRAPPER HAT

INTERIOR LINING: Cozy texture, elevated finish Your new wardrobe staple

One size fits most

THE COZY XL FAUX FUR TRAPPER HAT

OUR FURRY FRIENDS LINE

Meet our friend, Beth

Beth Stern is a passionate animal advocate who has helped rescue over 2,000 cats through fostering, habilitation, and adoptions. She co-founded a cageee feline adoption center at North Shore Animal

Original watercolor artwork by Howard Stern

MACHINE WASHABLE PET LOUNGER & MATCHING PET WALKING LOUNGER

OUR FURRY FRIENDS LINE BUNDLES

The softest throw you’ll ever own DTM ribbon

THE ULTIMATE HOME ACCENTS

60X70 OVERSIZED THROW

The Best Throw Blanket in the World by Jill Martin

20" X 20" DECORATIVE PILLOWS (2 PACK) THE SHERPA BACKREST

r all over ogos/ icons/ ribbon

THE BEST “HUSBAND” IN THE WORLD

OVERSIZED EMBLEM PILLOW

***Colors and prints available upon request

The perfect gift for anyone Winter weather essential

THE CASHMERE BEANIE & FINGERLESS GLOVES

Timeless design

COLORS

Perfect for chilly nights Super soft

One size fits most

THE VINTAGE TERRY POLO

MEN’S, & WOMEN’S

TERRY COLORS

OVERSIZED SHERPA FANNY

JILL’S JEWELRY IT LIST

18K GOLD PLATED BRASS

Game Day Glam Studs

Wholesale: $41.50

Sugg. Retail: $83.00

Game Day Studs 4 Pack (Mix & Match Studs)

Wholesale: $41.50

Sugg. Retail: $83.00

Nameplate Necklace (Faux Diamonds)

Wholesale: $35.00

Sugg. Retail: $70.00

Nameplate Necklace

Wholesale: $35.00

Sugg. Retail: $70.00

Wholesale: $35.00

Sugg. Retail: $70.00

Trophy Chain Necklace

Wholesale: $35.00

Sugg. Retail: $70.00

*interchangeable cords

Game Da

Chose your sports, choose your charms

Pick your favorite team!

THE BALLER BAG

Perfectly round

Gold hardware feet

Faux leather

Build Your Bag: Basketball

3" drop

Comes with crossbody strap

Accessorize your bag:

Canvas themed guitar straps available in NBA, WNBA, MLB, Colleges, & Icons

Bag charms available

Sparkle knot chain (an add-on for a little bling)

P CUPS

Minimum Order Quantity: 1000 pieces Prices Upon Request Costs

MaterialComposition•BPA-freeplastic(PSorPPmaterial) •PPmaterialismoredurableandimpact-resistantthanPS

Durability•Shatterproofandimpact-resistant •Idealfor repeateduseatevents,parties,andpromotions

LightActivationMechanism•Standard:Liquid-activatedbase (lightsturnonautomaticallywhenliquidisadded) •Optional:Remotecontrolactivationavailableuponrequest

BatteryDetails•LR44buttonbatteries(3pcspercup) •Not rechargeable(mustbereplaced) •Batterylife:4–5hoursbrightlight, dimsgraduallyover10–12hours •Batteriesincluded

LightingCustomization•Single-coloroptionsavailable(MOQ:3,000pcs percolor) •RGBbaseoptionallowsmultiplecolorsinonecup(noflashing mode)

Warranty&ReturnPolicy•Nostandardwarrantyperiod • Supplierwillprovidereplacements/solutionsfordefects

Shipping&Logistics•BySea(DDP):35–40days •By Air(DDP):12–15days

DA-approved , RoHS, and Q) •

CareInstructions•Dishwasher-safeoptionnowavailable forallsizes(NEW) •Standardversion:Handwashonly

•OptionalprintedCare&UsageInstructionsavailable

CustomizationOptions•Logos,colors,and designsfullycustomizable •MOQforcustom branding:1,000pcs

PackagingDetails•Standard:Individuallypoly-bagged,120 pcsperoutercarton •Custompackagingavailable(branded inserts,printedboxes,giftpackaging)

Compliance&Certifications•FDAapprovedforfood&beveragesafety •CE, RoHS,andFCCcertified

MinimumOrderQuantity(MOQ)• 1,000pcs

PricingTerms•Pricingsubjecttochangedueto tariffsorduties. •Pricingvalidfor30daysfrom September3,2025

A strategic partner to by Jill Martin we deliver excellence for the entire customer experience.

Packaged is a unique and transformative packaging company that delivers high quality and patent pending tech enabled solutions to some of the worlds top brands.

What we do

I, along with my small and mighty team, promise to deliver excellence every step of the way…sprinkled with love, fun, creativity, attention and personalization (and state-of-the-art packaging upon request) to elevate any experience.

Here for any and all questions and we love a good brainstorm on how we can do interesting, cool things with your logo and entity.

#HowIwearmysherpa

Looking forward to an exciting 2025/2026 and beyond together!

“What started as a phone call ended with one of the coziest (and charitable!) items coming to market in 2024 If you get a glimpse into Jill’s playbook, her keys to success are passion, perseverance, and personality. She’s creative, thoughtful and has been so involved in every step of the process – the CCO -- Chief Cozy Officer as I like to call her! It was incredible launching the NBA & WNBA sherpa loungers in honor of Breast Cancer Awareness month with Jill, who is an advocator, warrior, and survivor of breast cancer. ”

Chloe Del Prete Ventura - NBA retail director

“Our collaboration with Jill Martin allowed us to provide our fans with an everyday Giants product that is both stylistic and comfortable. The co-branded loungers are great for all fans, players and coaches and with several customization options, we were able to create unique product to celebrate our 100th season! Jill’s personal story is inspiring and having her integrated in our crucial catch game and across our marketing platforms was a major win We are so proud of the collection and grateful for Jill’s passion and creativity in driving everyday wearable fandom ”

Nilay Shah | Senior Vice President of Marketing & Brand Strategy New York Giants

“We were thrilled to name one of Jill’s core items “Oprah’s Favorite Things 2024!” Jill Martin is a built-in marketing machine Her tenacity and willingness to stand behind her product to do whatever she can to get the word out there is only matched by the quality of the actual products she puts her name behind. I have a closet of sherpas I keep in the front closet for when people come in (they always steal them) and they are my family’s go to item.”

-Adam Glassman - Creative Director, Oprah Daily

“Fans at MSG got cozy this holiday season with Knicks and Rangers sherpa loungers and hoodies

We had successful merch launches with Jill promoting our assortments, including in game appearances, features on broadcast and social media. Looking forward to continuing our partnership and offering exclusive products to our fans!”

- Lauren Stagg - Director Retail Strategy Madison Square Garden