TO our SHERPA LIFESTYLE
To redefine everyday luxury through comfort-first design, iconic partnerships, and products that create feel-good moments.
ABOUT THE BRAND
The Jill Martin brand is a comfort-first lifestyle company built on the belief that everyday essentials should feel as good as they look. Rooted in accessible luxury, the brand has grown from a single breakthrough idea into a category-defining sherpa business with over one million units sold.
What began with the question “Why can’t you wear a blanket outside the house?” led to the creation of the now-iconic Sherpa Lounger, which is a product customers return to season after season for its unmatched softness, wearability, and emotional connection.
Today, the brand continues to expand across apparel, accessories, and licensed collections, pairing proven hero silhouettes with iconic IP. The result is merchandise that is giftable, memorable, and built to drive repeat purchase
Purpose is central to the company ’ s evolution. Inspired by Jill’s recent breast cancer journey, the brand champions comfort not just as a feeling, but as a form of care, supporting awareness initiatives and organizations that make a meaningful difference in people’s lives
With powerful storytelling, trusted distribution, and highly recognizable products, the Jill Martin brand delivers consistent performance across retail channels while creating moments customers are proud to wear.
Lifestyle & Commerce Contributor 20+ Years
Founder, Host Steals & Deals
ANOTEFROMJILL
For over 21 years on the Today Show, I’ve built a trusted voice in fashion and commerce—forecasting trends and bringing elevated products to life quickly, at scale, while still making them feel bespoke. I bring that expertise, audience, and energy to this venture, with a promise of 100% effort, a little magic, and a lot of fun along the way.
XO, Jill
Loungers,
Loungers, Hoodies,
LICENSED PARTNERSHIPS
fficially licensed across sports, collegiate, ntertainment and specialty partnerships
NAL SPORTS
Loungers,
COLLEGIATE LICENSING
Loungers,
SPECIALTY LICENSING
LOCAL HOCKEY LICENSES
AFFINITY LICENSING
Hoodies, Faux Fur Jackets, Pet Sherpa Jacket, Fan Bag, Sherpa Shlep Bag
Faux Fur Jackets, Pet Jackets, Pet Beds, Fan Bags, Jewelry, Blankets, Sherpa Schlep Bag
Hoodies, Faux Fur Jackets, Pet Sherpa Jackets, Pet Beds, Slippers, Fan Bags, Jewelry, Blankets, Sherpa Schlep Bag
Hoodies, Faux Fur Jackets, Pet Sherpa Jackets, Pet Beds, Slippers, Fan Bags, Jewelry, Blankets, Sherpa Schlep Bag
JILL’S SIGNATURE SEGMENT ON TODAY BY THE NUMBERS
Steals&Deals
TODAY's longest-running and most engaged shopping franchise, Steals & Deals with Jill Martin, launched in 2010 Airing bi-weekly in the 8 a m hour, each segment features exclusivediscounts on six products. The fan favorite segment has helped drive sales and visibility for thousands of brands across the tech, beauty, home and fashion categories for over 12 years
WHY PARTNER WITH TODAY?
Broadcast + Digital Amplification: Access the hyper-engaged TODAY Show audience with the most powerful editorial distribution TODAY has to offer
New Customer Acquisition: Unlock a new target demo of shoppers +remarket to a new set of customers by collecting consumer information from those who purchase
Generate Revenue: Move thousands of pieces of inventory while generatingawareness for your brand + inspiring repeat customer purchases
QUALIFICATIONS & REQUIREMENTS
QUALIFICATIONS
Discount must be 50% off or greater and the lowest deal price ever offered
Minimum inventory of 3,000
Deals are live for at least 32 hours
REQUIREMENTS
15% revenue-share on gross product sales
Transaction occurs on deals today com and TODAY is the merchant of record No product returns or exchanges
Deal exclusive to TODAY 1 month before and 1 month after segment date
Steals & Deals has a 100% return rate for merchants wanting another feature within the segment
A top Cookware Brand drove
A popular Tech Brand drove
A notable Beauty Brand drove
BEHAVIORS
say they trust product recommendations from TODAY REACH
Product must be delivered within 2-weeks say they would buy something they saw on TODAY
AUDIENCE REACH & INSIGHTS
3M+
Daily TODAY Show Viewers
Unique Monthly Visits to TODAY com
Shop TODAY eNL S ubsc ri bers
Shop TODAY Social Followers say Shop TODAY helps them discover new products
Shop TODAY SMS Subscribers
SOCIAL BY NUMBERS
4-7M
Monthly Views
COMFORT-DRIVEN
601K Followers
30-50K
Monthly Interactions
WHOLESALE COLLECTION
APPAREL
Comfort-first silhouettes designed for everyday luxury, licesnsing and customization
JILL MARTIN
CLASSIC UNISEX SHERPA LOUNGER
Born from two best-selling blanket fabrications, the chic wearable lounger jacket has sold over 1 million units.
This viral unisex hero keeps customers coming back for new colors and patterns in the same signature silhouette.
DETAILS
SIZES
Black Navy Sailboat Blue
Faded Denim Caramel Teddy
White Ivory
Classic Camo Vintage Plaid Red
COLORS
WOMEN’S CROPPED SHERPA LOUNGER
The same hero silhouette, just cropped. Made to be worn couchside to courtside
Comes with matching sherpa scrunchie.
DETAILS
Hooded Single Button Closure Thumbholes Machine Washable
SIZES
EMBELLISHMENT OPTIONS
Faded Den Black Ruby Red White Caramel Teddy
A DIGITAL BEST SELLER
PERFECT FOR YOUR ONLINE ASSORTMENT
Our 2-hit Cropped Sherpa Lounger continues to be one of our strongest-performing styles online.
YOUR ONLINE STORE
TO OUR RETAIL PARTNERS
If you have an online store, WE RECOMMEND ADDING THIS STYLE to your assortment.
OUR ONLINE SALES ARE THAT STRONG
This is a top-performing online style across multiple retailers
OPTIMIZED FOR ONLINE ASSORTMENTS
This silhouette consistently outperforms in digital channels, making it an ideal addition to your online assortment For brick-and-mortar locations, please ask us for our recommendations
STATEMENT BACK GRAPHICS
Eye-catching designs that photograph beautifully
PROVEN ACROSS CATEGORIES
MULTIPLE IMAGES DRIVES SALES
Shoppers can explore every angle and detail
A top seller in teams, neutrals, prints & more CUSTOMER FAVORITE
High ratings and repeat purchases.
CURRENTLY AVAILABLE IN New
ED LOUNGER LITE
’ s Cropped
ary elevated blanket fabrication, the f the Classic Sherpa Lounger. LS
ed Single Button Closure Thumbholes Machine Washable
New York Knicks
York Mets
COLORS
UNISEX COZY PLUSH PANTS
The indoor/outdoor Sherpa Pant to be worn from sleep to street
DETAILS
SIZES
ALL OVER LOGO PRINT OPTIONS
INTERESTED IN YOUR OWN LOGO OR TEAM? ASK US!
Black Ivory Ivory Vintage Plaid Classic Camo
White Navy Machine Washable
Vintage Shoe Lace Drawstring In-Seam Pocket
Caramel Teddy
HOME
Cozy essentials designed for everyday comfort and elevated living
60" X 70" SHERPA THROW BLANKET
Made from an ultra-soft 250 gsm sherpa, this cozy throw is designed for everyday comfort and comes wrapped in a bow for the perfect giftable touch.
DETAILS
COLORS
THE ULTIMATE GIFT
Also available in your logo or team all over print.
Comes wrapped in a logo printed ribbon for teams
Available in plain satin ribbon for prints and solids
Yankees - Sand Yankees - Navy Knicks
Sand Knicks - Navy
Vintage Leopard Grey Snow Leop Mets - Sand Tigers - Sand
Comfort-fir designed fo people who
“Beth Stern & I have been dear friends for over 20 years. This collaboration was in the stars as Beth literally sleeps and breathes pets Her love for animals began at a young age and has grown into a mission to personally foster and rehabilitate abandoned cats, dogs, and bunnies to be adopted and welcomed into new and safe forever homes.”
-Jill
Original watercolor artwork by Howard Stern
PET APPAREL
DETAILS
SIZES
AVAILABLE IN
DETAILS
SIZES
AVAILABLE IN
SHERPA PET JACKET
5" Chenille Patch Velcro Closure Machine Washable
Black Ivory Navy w/ Star
Screen Printed Logo Machine Washable
Black Heather Grey
S M L XL
PET SWEATSHIRT
2XL 3XL
XS S M L XL
ACCESSORIES
THE AUTOGRAPH FAN BAG
Designed for unforgettable fan moments, the Autograph Fan Bag makes it easy to collect signatures from athletes, performers, and characters complete with an optional branded mini Sharpie option.
DETAILS Elevated Gold Hardware Detachable Sharpie Crossbody Strap
Double Zipper for Ease Stabilizing Feet on Bottom
IZE/DIME
CUSTOM SHARPIE OPTION
In partnership with , the bag can be paired with a custom-branded mini Sharpie, making it easy to collect autographs from players, alumni, or mascots A fun and functional piece that turns any moment into a memorable fan experience
Available Leagues: MLB, NBA, WNBA
Ask about other custom options.
Basketb
Baseball Football
Crystal Ball
CORD PAPERCLIP CHAIN
ALL STYLES ARE AVAILABLE AS A NECKLACE OR BRACELET
18k gold plated brass
Interchangeable charm system
Adjustable necklace, bracelet and earring options
Lobster clasp closures
Sports, entertainment & custom charms
Clip-on charms on a nautical cord designed to personalize handbags and totes
NAUTICAL
DAINTY CHAIN
TENNIS-STYLE CHAIN
GlamDayStud 2Pack
GlamDayStud 4Pack
AT A GLANCE
MLB - NFL - NBA - WNBA - WIZARD OF OZ - SPHERE - SPACE JAM - AARON JUDGE
MLB
AT A GLANCE
HOME ACCESSORIES
The MLB All Over Print Sherpa Blanket
Year-Round Blanket Hoodie
Cropped Sherpa Lounger Jacket
MLB All Over Print Lounger Lite
Autograph Fan Bag
Faux Fur Jacket
Jewelry
APPAREL
Pet Sherpa Pet Sweatshirt
Cropped
Sherpa Lounger Jacket
NFL All Over Print Lounger Lite
Faux Fur Jacket
Classic Unisex Sherpa
Lounger Jacket Autograph Fan Bag
NBA AT A GLANCE
Cozy Sherpa Slippers
Year-Round
Blanket Hoodie
Cropped Sherpa Lounger Jacket
NBA All Over Print Lounger Lite
Autograph Fan Bag
Faux Fur Jacket
Jewelry
Pet Sherpa
Pet Sweatshirt
JILLMARTIN by
Year-Round Blanket Hoodie
Cropped
Sherpa Lounger Jacket
Cozy Sherpa Slippers
Autograph Fan Bag
Jewelry Pet Sherpa
Pet Sweatshirt
THE RUBY RED SLIPPER
AT A GLANCE
KEY FEATURES:
SPHERE AT A GLANCE
APPAREL
ACCESSORIES
Faux Fur Jacket
Cropped Loungers
Fanny Packs
Jewelry
Crystal Fan Bags
IN THE SPOTLIGHT
PRESS - PARTNERSHIPS - ACTIVATIONS
“As her company grows, so does the impact she’s able to have on fighting cancer for everyone. ” -
FEATURED EDITORIALS
PINK POWER HOUR TODAY
On October 1st, let’s turn pain into purpose on the TODAY Show.
A simple genetic test – a quick spit test that takes only seconds – helped save my life. Had I known earlier, I may have been spared chemotherapy, radiation, a double mastectomy, and ongoing treatment. I can’t bear to watch anyone else go through this unnecessarily. That is why, on the first day of Breast Cancer Awareness month, we are filling the plaza with Warriors – people who in the face of unimaginable obstacles choose to forge forward with strength, grit and kindness.
“Jillfoughtbreastcancerwithallhermightandwithsuchgrace Itisanhonortobepartofherjourney Sheusedherplatformandreached millionsofpeopletoraiseawarenessallwhilebattlingaggressivesurgeriesandchemotherapy Weraisedover$4milliondollarstogetherwhenwehonoredherattheMountSinai/DubinBreastCentergalainDecemberof2024 ShesaysI amherhero,butsheisoneofmine”
SinaiHospital
OnOctober1st,2024,JilllaunchedanationalcampaignontheTODAYSHOWincollaborationwiththeNBA&WNBA Withthehelpofher contactChloeattheleague,JillwasabletoturntheNBAlogoman,WNBAlogo&otherteamlogospinktoraisemoneyfortheirrespective charities ThankyoutotheUniversityofMichigan,MiamiHeat,ClevelandCavaliers&NewYorkKnicksforparticipatinginour2024 campaign Becauseofourefforts,ahugedonationisbeingmadetoBCAawarenessandgenetictesting-atestthatsavedJill’slife
JillalsotookpartintheNFLCrucialCatchjoiningtheFootballNightinAmericacrewtohelpraiseawarenessaroundtheleague’sexisting initiative OnSeptember26th,onthebroadcastandatMetLifeStadium,Jillwashonoredforthegraceandbraverysheshowedduringherpublic battlewithbreastcancer.
Jillplansonmakingthisyearevenbiggerandhopesyoucanbeapartofitinsomeway
Jill Martin Team
with Lorna Luft
QVC Sell Out Story
Note from Lorna Luft included with each collection item:
“The ruby slippers have become more than a costume they are a symbol of inner strength They remind us that the power to come home, to feel safe, to feel seen, has always been within us
My mother clicked those slippers for every person who ever needed to believe they had the courage to keep going
This collection carries that same spirit forward a whisper of magic and a reminder that you already have what you need
Just like Dorothy you ’ ve had the power all along ” - Lorna Luft
Collection Tag
Tag becomes a frame-able key are momento. Making this a priceless gift-with-purchase.
momentsguestscomebackfor seasonafterseason. TogetherwithWarnerBros,we’reexcitedtobringthe mostmagicalIPtolifestartinginOz through immersiveproducts,interactivekits,andexperiences rootedinnostalgia,imagination,andtogetherness Wecan’twaittoseewheretheyellowbrickroadleads us.
XO, Jill
Martin
JILL MARTIN X LOONEY TUNES
Campaign Recap:
Performance Highlights
The campaign delivered strong engagement across Instagram, with top-performing content reaching over 125K views and nearly 4K interactions, and multiple posts driving 50K–100K+ views through dynamic, personality-led video content.
Content & Engagement
Reels featuring real-world moments and character integration consistently outperformed, while consistent Instagram Story coverage maintained momentum throughout the campaign and reinforced product visibility across a high volume of touchpoints.
Press & Amplification
A key driver of reach was the integrated press and content tour, which included stops at the TODAY Show control room, a segment on Good Day New York, and a visit to the StyleCaster office, alongside a feature of the collection during that night’s Knicks game broadcast, extending visibility beyond owned channels.
Partnership Impact
Strategic collaborations with partners including WB Style, TODAY Show, NBA Store and talent integrations, like Al Roker and Allan Houston, further amplified overall reach and engagement.
COLLABORATIONSandCUSTOMIZATION
JillMartinLicensingcontinuestoexpandthroughstrategiccollaborationsandcustompartnershipsacrosssports, entertainment,andlifestylecategories Thepartnershipshighlightedhererepresentjustaselectionof recentinitiatives,with manyadditionalcollaborationsandcustomprogramscurrentlyindevelopmentasthebrandcontinuestogrow
Sponsored
THE GIFTING & ACTIVATION EXPERIENCE
Wng brand partners with sports teams and leagues always with full approval from the organizations involved. For example, Cadillac, a proud sponsor of the New York Giants, partnered with us to bring their brand presence directly into the fan experience Together, we hosted a unique collaboration insid ation that elevated both y experience.
Thank you
