JML w Lorna Luft X WOZ X Target

JILL MARTIN

The Cozy C

Just last week...

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To the Target Team,

I’ve always envisioned a destination inside Target that goes beyond product—one that surprises, delights, and brings families together through discovery and creativity.

The formula is proven:

Hero Product + Iconic IP + Target’s unmatched distribution + a trusted salesperson + authentic emotional connection = a winner. It’s how we ’ ve sold millions of hero items and created moments guests come back for season after season.

Together with Warner Bros., we ’ re excited to bring the most magical IP to life at Target, starting in Oz—through immersive products, interactive kits, and experiences rooted in nostalgia, imagination, and togetherness.

We can’t wait to see where the yellow brick road leads us.

XO,

Jill Martin

Target Overview Slide

Relevance

Wizard of Oz is back in the zeitgeist

Cross-generational appeal; new families rediscovering the original

Nostalgia + screen-free creativity driving behavior

Recent sellout confirms strong national demand

First family-endorsed program:

First-ever merchandise line created with Lorna Luft

Pet line endorsed by animal advocate Beth Stern

Program Differentiator GWP

Every item includes a GWP:

Frame-able tag featuring Wizard of Oz key art

A note from Judy Garland’s daughter, Lorna Luft

Every TOTO pet item includes a watercolor tag drawn by Howard Stern, created in support of Beth Stern’s animal advocacy

Adds authenticity, emotional connection, purpose, and collectability.

Financial Assumptions

Assume 10k+ units per item across categories

Targeting ~$25M retail per IP across hero items, viral oversized kits, food, home, pet, and seasonal programs

Strong margin potential; scalable blueprint across additional WB properties

Drive-In Nights (Potential Launch Plan)

Hosted in Target parking lots nationwide

Wizard of Oz screening + picnic baskets + collectible moments

High-impact, family-first launch event

Scalable seasonal anchor for all WB properties

Additional WB Properties (Same Model):

Elf™

Space Jam™

Superman™ / Supergirl™

Bugs Bunny™ / Looney Tunes™

Blueprint: Drive-In → Target Installation → Year-Round Product → Broadcast

Assumptions:

All items meet Target pricing & MOQ

Sellout validates consumer demand

Licensing Structure:

Jill Martin — Licensee

Berkshire Blanket Sublicensee (home & soft goods)

California Innovations — Sublicensee (purses, totes, insulated items)

Provides a scalable multi-property franchise engine for Target + WB

JILL MARTIN

For the first time ever… actor, singer, writer and the daughter of Judy Garland, Lorna Luft, joins Jill Martin to bring the magic home.

Celebrate The Wizard of Oz™ like never before.

Cozy meets comfort meets legend.

Tag becomes a frame-able key art momento. Making this a priceless gift-with-purchase.

front back

Tag becomes a frame-able key art momento. Making this a priceless gift-with-purchase.

Sublicensee please download artwork from the folder linked here to design for your specific products to spec.

The Best Sherpa Lounger in the World

by JILL MARTIN

The Best Year Round Lounger Lite in the World

by JILL MARTIN

The Best Year Round Kids Zip Up in the World

by JILL MARTIN

The Best Pajamas in the World

Available in Men’s, Women’s & Kids

by JILL MARTIN

The Best Dreamy Jersey Pajamas in the World

Available in Men’s, Women’s & Kids

by JILL MARTIN

The Best Wellsoft Hoodie in the World

by JILL MARTIN

The Best Velvet Loft Cropped Hoodie in the World

by JILL MARTIN

The Coziest Plush Pants in the World by JILL MARTIN

The Best Sweatshirt in the World by JILL MARTIN

To discuss with Berkshire (material)

The Best Unisex Sweatshirt in the World by JILL MARTIN

The Best Vintage T-Shirts in the World by

JILL MARTIN

The Best Ball Bag in the World by JILL MARTIN

In development

Jewelry Packaging:

Quote from Lorna Luft

The Best Jewelry in the World by JILL MARTIN

Earrings: Huggie Drops Earrings: Stud Packs Oversized Earrings

Bracelets

The Best Necklaces in the World by JILL MARTIN

The Best Accessories in the World by JILL MARTIN

Hair Accessories

Bag Charms

The Best 20x20 Deck Pillows (set of 2) in the World

by JILL MARTIN

Oversized 3D Pillows

The Best Lumbar Pillows in the World by

JILL MARTIN

There’s no place like home

There’s no place like home

There’s no place like home

The Best Tree Skirt and Stockings in the World by JILL MARTIN

The Best Reversible Blanket in the World

by JILL MARTIN

The Best Bedding Set in the World by JILL

MARTIN

The Best Husband Backrest in the World by JILL

MARTIN

The Best Pet Bed in the World

by JILL MARTIN

The Best Pet Jackets in the World by JILL

MARTIN

The Best Door Mats & Character Bathmats in the World

by JILL MARTIN

The Best Door Mats & Character Bathmats in the World

by JILL MARTIN

“Mymotheralwayssaidthatthereal magicwasthecouragetodream. Now,withthis‘BuildYourOwn Dorothy,’youcanbringalittleofher magicintoyourhome… becausethere’snoplacelikehome” Lo

“Sherpa isn’t just a fabrication, it’s a lifestyle.”

- Jill Martin

About the Brand

Jill Martin is a 12-time Emmy-award-winning TV personality and entrepreneur

TODAY SHOW LIFESTYLE & COMMERCE CONTRIBUTOR

Known for her wildly popular “Steals & Deals” & “She Made It” segments, Martin is credited as the first to pioneer the concept of bringing shopping into unscripted television with the use of the QR code. You’ll see her frequently filling in as a guest host on the 3rd Hour Today.

NEW YORK TIMES BEST-SELLING AUTHOR

Martin has written three books, reaching the NYT Best Seller List.

QVC

For the past 18 years, in Fashion, Home and Beauty, Martin has brought accessible elegance into people’s lives with her brand.

1994-1998: University of Michigan

Attended the University of Michigan & graduated class of ‘98

1999-2000: Miami Heat

Started my career on Heat TV - first host of HEAT TV

Worked with Crazy Andy (Shared a dressing room with Bernie the mascot. Not kidding!)

2002-2007: CBS 4 Miami

Sports anchor - with Miami for 2006 championship

2008-2020: Knicks

Knicks sideline reporter

MSG Networks pre and post game reporter

Host of Celebrity Row

Garden of Dreams Foundation

2023 & Beyond: NBA, New York Giants, WNBA, MLB, NHL Teams, Colleges, Greek System

Honored to be back working with the leagues as a licensee with my HERO items (the sports world is about to get a whole lot cozier!)

Outerwear & cold weather hats

Outerwear, Activewear, Polo Shirts, Bags & Luggage, Blankets & Throws, Plush Toys, Fashion accessories, Pet, Jewelry

Licenses & Distribution Rights

&

Sherpa Lounger, Sherpa Hoodies, Kids Sherpa Loungers, Sherpa Throw

Blankets, Sherpa Pet Jackets, Jewelry, Handbags, Pajamas, Slippers

HOCKEY LOCAL LICENSES

All Fraternities & Sororities

Please Inquire about what categories you are interested in

COLLEGES

Please Inquire about what categories you are interested in

We specialize in seamlessly merging existing brand partners with sports teams and leagues always wi full approval from the organizations involved. For example, Cadillac, a proud sponsor of the New York Giants, partnered with us to bring their brand presence directly into the fan experience. Together, we hosted a unique collaboration inside the Cadillac suite, creating an activation that elevated both the sponsor ’ s visibility and the team’s game-day experience

The Sherpa Classic & Cropped Lounger

The idea started with two best-selling blanket fabrications that Jill then made into apparel.

Made with 2 best-selling blanket fabrications

bonded together

Option of direct embroidery or patches

(embroidered, chenille, bedazzled)

Machine-washable (d it in the dryer

Comes in Solids or All Over Prints | C

You will never want to take this off!

although want to off.

The Year Round Lounger Lite & Cropped Lounger Lite

50% OF THE FABRIC. 100% OF THE COMFORT.

Fully embroidered, chenille, or bedazzled patches

Out Of Office

Machine washable (don’t put it in the dryer!)

Locker loop, although you’ll never want to take it off.

Cropped Colors:

Do Not Disturb

Athletic ribbe stretch thumbh for extra warm

Long Classic Colors:

Comes in Solids or All Over Prints

The Unisex Oversized Classic Hoodie & Women's Cropped Hoodie

Made with a best-selling blanket fabrication (the inside layer of the sherpa lounger)

Front pouch pocket suitable for storing your essentials

Adjustable hood for extra protection from the cold

Ribbed cuffs and Hem for an athletic nod

Cozy texture, elevated finish

Your new wardrobe staple

The Faux Fur Jacket

INTERIOR LINING OPTIONS:

Relaxed Fit

The Towel Terry Line

MEN’S, WOMEN’S & KIDS TERRY POLO SHIRTS

Machine

Waist Flattering

From Post-swim to Playtime

The Dreamiest Pajamas in the World by Jill Martin

WOMEN’S, UNISEX & KIDS

Notched collar

Meet our friend, Beth

Our Furry Friends Line

Beth Stern is a passionate animal advocate who has helped rescue over 2,000 cats through fostering, rehabilitation, and adoptions. She co-founded a cage-free feline adoption center at North Shore Animal League America and is a national spokesperson, best-selling author, and TV host.

Featured Capsule: The Black Cat Collection

The Black Cat Collection is a tribute to the misunderstood, the magical, and the deeply loved.

Beth’s Note:“Black cats are not unlucky they’re magical. Every animal deserves to be seen and loved for who they are. ”

COMING SOON:

Custom pet & mascot personalization on our products.

“Every animal deserves to be loved and safe that’s my life’s mission.”

Beth Stern

Oversized Faux Fur Trapper Hat

The Cashmer B

Cozy Home Accents

60X70 OVERSIZED THROW BLANKET

The Best Throw Blanket in the World by Jill Martin

THE BEST “HUSBAND”

IN THE WORLD

THE SHERPA BACKREST

The Baller Bag

Stadium Ready Fanny Packs

roun Build Your Bag:

leather

mes with a ue branded arpie for utographs

omes with sbody strap Gold hardware

SHERPA REGULATION SIZE

INTERIOR LINING:

- The All-Star Bag for The All-Star Fan

Concept:

-Ball-shaped statement piece

-A premium collectible blending fashion, fandom, and function

Design Details:

-Pebble-grain basketball texture

-Gold hardware, double zipper, and crossbody chain

-Includes 1 mini All-Star Sharpie Pen for fan personalization sign, message, or collect autographs.

✍ Build-a-Bag: For Every Team, Every Season

Not just for the pros. (Licensed and Non-Licensed)

With Build-a-Bag, you can create a keepsake for your own team, school, or league.

• Little League Baseball: Each player signs the bag with a Sharpie — a forever memory of the season.

• School Teams: Celebrate championships, friendships, and every milestone with a bag full of signatures.

• Dance, Cheer, Band, or Theater Groups: The ultimate year-end gift that everyone can personalize. Every bag becomes a badge of honor — covered in autographs, doodles, and team spirit.

EARRINGS

Jewelry A t A G

NECKLACES

BAG CHARMS

SHOE CHARMS

The Activation Station

In The Press

PINK POWER HOUR TODAY

OCTOBER 1, 2025

On October 1st, let’s turn pain into purpose. Together on the TODAY Show, we will attempt to break a Guinness World Record for the most people to sign up for a DNA screening in one hour.

A simple genetic test – a quick spit test that takes only seconds – helped save my life. Had I known earlier, I may have been spared chemotherapy, radiation, a double mastectomy, and ongoing treatment I can’t bear to watch anyone else go through this unnecessarily That is why, on the first day of Breast Cancer Awareness month, we are filling the plaza with Warriors – people who in the face of unimaginable obstacles choose to forge forward with strength, grit and kindness.

A strategic partner to by Jill Martin we deliver excellence for the entire customer experience.

Packaged is a unique and transformative packaging company that delivers high quality and patent pending tech enabled solutions to some of the worlds top brands.

What we do

How We Partner For Maximum Impact

A

true 360° model

One vision. One team. One seamless execution.

From concept to culture:

Installations, activations, elevated packaging, turnkey displays designed to spark viral moments through quality and personalization.

Built to move fast:

Select programs delivered in as little as 2 days.

Larger initiatives scale from 6 weeks to 6 months — aligned to a clear action plan.

Data, by design:

Every item includes a QR code. You own the customer data.

Unlock golden-ticket moments from scan to home.

The product philosophy: Bespoke. Elevated. Items you never want to take off.

(Yes even apparel with your dog on it. Name included. Obviously.)

Our promise: Best-in-the-world hero items.

Thank You!