Fanatics Space Jam Deck

JILL MARTIN UNVEILS BUGS BUNNY

AND KNICKS-INSPIRED DROP CELEBRATING RABBIT SEASON AND THE ROAD TO SPACE JAM’S 30TH ANNIVERSARY

Limited-Edition Bugs Bunny x Knicks Collection for Fans and Their Pets Debuts April 10 at Madison Square Garden and Online at MSGStore.com

New York, NY, March XX, 2026 Emmy Award–winning television personality, New York Times

bestselling author, and entrepreneur Jill Martin is teaming up with Warner Bros. Discovery Global Consumer Products (WBDGCP)to bring one of her most iconic childhood favorites, Bugs Bunny, to a limited-edition Knicks-inspired collection that blends nostalgia, style and a little courtside attitude

Timed to the launch of Rabbit Season on April 1, the collection marks the start of a broader Looney Tunes collaboration between Jill Martin and WBDGCP, with more to come later this year as Space Jam celebrates its 30th anniversary Launching first as a playful three-piece set for fans and their four-legged companions, the collection brings together the perfect balance of the 90’s fashion trend, sports culture, pop culture and a wink of Looney Tunes humor in a way only Bugs Bunny can

Created for Knicks fans who appreciate a little swagger with their nostalgia, the debut drop includes a unisex hoodie for pet owners, a matching pet hoodie and a tote bag to carry it all.

“Bugs Bunny has always had this perfect mix of confidence, humor and iconic style, which made him such a fun inspiration for this collection,” said Jill Martin. “I loved the idea of creating something that feels playful and fashion-forward, while also celebrating the energy of New York basketball fandom. And of course, making it something fans could share with their pets made it even better.”

A few familiar faces from Knicks and Space Jam history also weighed in on Bugs Bunny’s latest moment.

John Starks said, “Madison Square Garden is the Mecca, I think Bugs is ready for the energy that only the crowd at The Garden (and Jill Martin) can bring.”Patrick Ewing said, “Thirty years ago we were chasing a basketball with Bugs. Thirty years later… he hasn’t aged a day. I’m still trying to figure that out.”

Larry Johnson added, “Thirty years ago, Bugs was at the center of Space Jam and he’s still working today, but doing that in NYC at MSG is next level ”Larry Johnson added, “Thirty years ago it was Space Jam Now Bugs is still working and somehow he might have more energy now than he did back then ”

John Starks said, “If Bugs is stepping into the Garden now, I hope he’s ready New York hasn’t gotten any easier ”

And in true courtside fashion, Walt “Clyde” Frazier offered, “Jill’s hopping and bopping, styling and profiling bringing Bugs back with a little razzle-dazzle for a new generation.”

The limited-edition collection will debut April 10 at the New York Knicks home game at Madison Square Garden, with select pieces also available online at MSGStore.com.

And this is only the beginning. Later this fall, as Space Jam marks its 30th anniversary, Jill Martin will expand the collaboration into a broader collection for parents and their pets, with plans to roll out across all NBA teams.

With Rabbit Season in full swing, Jill Martin’s collaboration with Bugs Bunny delivers a playful new take on fan style blending nostalgia, personality and courtside energy for a look that feels timeless, spirited and unmistakably New York

About Looney Tunes

Looney Tunes is a zany world filled with iconic characters like Bugs Bunny, Daffy Duck, Tweety, and Lola Bunny and packed with rapid-fire humor, clever references and boundless energy. Debuting as theatrical shorts nearly a century ago, Looney Tunes has evolved into a global pop culture powerhouse spanning feature films, television series, games, consumer products, themed entertainment and more.

LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s26) About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue &

Strategy division, extends the company ’ s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About Jill Martin

Jill Martin is an Emmy Award–winning television personality, New York Times bestselling author, entrepreneur, and longtime fashion and lifestyle contributor on NBC’s Today Show For over 20 years, she has built a loyal audience by creating products that blend comfort, confidence, and real life most notably her viral Sherpa Lounger, worn by over one million customers.

As the founder of Jill Martin Licensing, she has pioneered a new approach to fan apparel merging sports, storytelling, and everyday wear through partnerships with the NFL, NBA, MLB, WNBA, and leading universities.

With the Space Jam x Fanatics collaboration, Martin expands her signature vision even further designing for how people actually live today: matching families, shared moments, and the growing role of pets as part of the modern household.

Media Contacts

Warner Bros. Discovery Global Consumer Products | Lindsay.Kiesel@wbd.com

THIS IS NOT A DROP... IT’S AN EXPERIENCE

Start with a quiz

Unlock your Looney Tunes character

Shop curated bundles

Match with your family (including your pets )

“The easiest yes gift of the season ”

WHAT LOONEY TUNES CHARACTER ARE YOU?

BUGS

TWEETY

HEAD TO THE FOLLOWING PAGE TO FIND OUT...

TAKE OUR QUIZ!

What’s your holiday vibe?

[A] Hosting, entertaining, running the show

[B] Cozy on the couch, snacks within reach

[C] Confident, active, always on the move

[D] Making an entrance, dressed to impress

What’s your game-day personality?

[A] Calling the plays, keeping everyone on track

[B] Cheering from the couch, snacks in hand

[C] In the action, competitive and focused

[D] Front row energy, all eyes on you

What’s your pet’s personality?

[A] Smart, calm, runs the house

[B] Sweet, cuddly, always nearby

[C] Energetic, playful, always ready to go

[D] Dramatic, attention-loving, a total personality

MEET YOUR MATCH

Mostly A’s

BUGS BUNNY

The Icon Confident. Effortless. In control.

Hero Set: Hoodie + Pet Hoodie + Tote

Mostly B’s

TWEETY

The Cozy One Soft. Sweet.

Always comfortable. Set: Soft layers + gifting favorites

Mostly C’s

LOLA

The Confident One Strong. Effortless. In control.

Set: Sporty silhouettes + elevated essentials

Mostly D’s

DAFFY

The Extra One Dramatic. Elevated. Seen.

Set: Fashion-forward + standout styles

April Knicks Buy:

250 units (can share colors)

The Best Cropped Sherpa Lounger in the World

Minimums: 50 units per patch

Order by April 15 for October 1 Start Ship. th st Pricing: Wholesale $124.50 | MSRP $249.00

Note** Back patch chenille or embroidered based on design

The Best Satin Jacket in the World JILL MARTIN™ by

Minimums: 300 (144 per design)

Order by April 15 for October 1 Start Ship th st

Approximate Pricing: Wholesale $105 00 | MSRP $210 00 (to be comfirmed)

The Best Pet Sherpa Jacket in the World

Minimums: 50 units per patch

by

Order by April 15 for October 1 Start Ship. th st

Wholesale $44.50 | MSRP $89.00

The Best Pet Bed in the World

Minimums: 1500 per print to be shared across multiple retailers

Order by April 15 for November1 Start Ship. th st Pricing: Wholesale $44.50 | MSRP $89.00

Sizing: 30" diameter | 9" height

The Best Dog Toys in the World JILL MARTIN™ by

Minimums: Coming soon

Order by April 15 for September 1 Start Ship. th st Pricing: Coming soon

The Best Pet Blankets in the World JILL MARTIN™ by

Minimums: 1500 units per print to be shared across multiple retailers

Order by April 15 for November1 Start Ship. th st

The Best Throw Blankets in the World

Size: 52"x30" Size: 60"x70"

Minimums: 1500 units per print to be shared across multiple retailers

Order by April 15 for November1 Start Ship. th st

The Best Plush Pants in the World JILL

by

Minimums: 1000 units per print/4000 units per style

(We will do our best to decrease mins by sharing across multiple retailers

Order by April 15 for November1 Start Ship. th st

Wholesale $3450 | MSRP $6900

The Best Backrest in the World JILL MARTIN™ by

Minimums: 2000 units per print to be shared across multiple retailers

Order by April 15 for November1 Start Ship. th st

The Best Fanbag in the World JILL MARTIN™ by

Minimums: 100 per print/1000 per style to be shared across multiple retailers Order by April 15 for October1 Start Ship. th st

The Best Slippers in the

JILL MARTIN™ by

Minimums: TBD

Order by April 15 for November1 Start Ship (latest) th st

|

Bugs & Basketball

(to be confirmed)

Bugs & Lola

Tweety & Bugs

Jewelry, Charms & Ornaments

Minimums: 100 per print to be shared across multiple retailers Order by April 15 for October1 Start Ship. th st Pricing: TBD

4 Stud Pack

Carding Options

Bracelets

Minimums: 100 per print to be shared across multiple retailers Order by April 15 for October1 Start Ship. th st Pricing: TBD

Necklaces

Minimums: 100 per print to be shared across multiple retailers

Order by April 15 for October1 Start Ship. th st

Pricing: TBD

Thank you