Editorial Jill Martin 2026 MLB Magazine (1)

EXTRA!EXTRA! READ ALL ABOUT IT!

JILL MARTIN’S LINE GOES VIRAL ONCE AGAIN COMFORT THAT STARTED A MOVEMENT. NOW

OVER 1 MILLION UNITS SOLD

IT’S MLB.

The Jill Martin brand is a comfort-first lifestyle company built on the belief that everyday essentials should feel as good as they look. Rooted in accessible luxury, the brand has grown from a single breakthrough idea into a category-defining sherpa business with over one million units sold.

What began with the question “Why can’t you wear a blanket outside the house?” led to the creation of the now-iconic Sherpa Lounger, which is a product customers return to season after season for its unmatched softness, wearability, and emotional connection.

Today, the brand continues to expand across apparel, accessories, and licensed collections, pairing proven hero silhouettes with iconic IP. The result is merchandise that is giftable, memorable, and built to drive repeat purchase.

PROVEN HERO PRODUCT with repeat purchase behavior

HIGH PERCIEVED VALUE at accessible price points

GIFTABLE across multiple customer segments

Purpose is central to the company’s evolution. Inspired by Jill’s public breast cancer journey, the brand champions comfort... not just as a feeling, but as a form of care, supporting awareness initiatives and organizations that make a meaningful difference

STRONG STORYTELLING tied to nostalgia and culture DESIGNED FOR BOTH IN-STORE display and digital conversion

With powerful storytelling, trusted distribution, and highly recognizable product, the Jill Martin brand delivers consistent performance across retail channels while creating moments customers are proud to wear.

OUR MISSION

To redefine everyday luxury through comfort-first design, iconic partnerships, and products that create feel-good moments.

A NOTE FROM JILL

For over 21 years on the Today Show, I’ve built a trusted voice in fashion and commerce—forecasting trends and bringing elevated products to life quickly, at scale, while still making them feel bespoke. I bring that expertise, audience, and energy to this venture, with a promise of 100% effort, a little magic, and a lot of fun along the way.

XO, Jill

Licenses

HOCKEY LOCAL LICENSES

COLLEGES +

RETAILERS

Jill’s MLB It List

The Cropped Sherpa Lounger Jacket

Signature Sherpa Fabric

The same hero silhouette, just cropped. Made to be worn from BBQ to ball game.

2 Arm Hits & Back Hit: Chenille or Embroidered Licensed Logo Patches

Cropped Length, Thumbholes & Hood

DETAILS

Single Button Closure Thumbholes & Hood Machine Washable

SIZES

PRICING

3 PATCH REMIX LOGO

Wholesale: $124.50

MSRP: $249.00

BEDAZZLED SINGLE PATCH

Wholesale: $94.50

MSRP: $189.00

50 Units per patch

Colors can be mixed

& Hood

Proprietary elevated blanket fabrication, the inside of the Classic Sherpa Lounger.

PRICING

1500

3" Embroidered or 5"Chenille Patch Left Chest Logo

DETAILS

Hooded Kangaroo Pocket Machine Washable

Proprietary elevated blanket fabrication, the inside of the Classic Sherpa Lounger.

PRICING

Year-Round, Lightweight Sherpa Fabric

Bedazzled Back Patch

EMBROIDERED LEFT CHEST LOGO

Wholesale: $64.50

MSRP: $129.00

5" LEFT CHEST CHENILLE PATCH

Wholesale: $69.50

MSRP: $139.00

SIZES

XS S M L XL 2XL 3XL AVAILABLE IN

BEDAZZLED BACK PATCH

Wholesale: $84.50

MSRP: $169.00

50 Units per patch/embroidery Colors can be mixed

4 Hook & Eye Closures

Bedazzled Back Patch

or Jill’s Vintage Floral Lining

The Autograph Fan Bag

Designed for unforgettable fan moments, the Autograph Fan Bag makes it easy to collect signatures from athletes, complete with a branded mini Sharpie option.

Crossbody Strap

Comes with Sharpie for Signature Collection

MLB Logo on Back

Feet on Bottom for Stabilization

DETAILS

Elevated Gold

Hardware

Double Zipper for Ease

Please

DIMENSIONS

Crossbody Strap

Stabilizing Feet

PRICING

TEAM LOGO

Wholesale: $49.50

MSRP: $99.00

100 Units per ball/print

DETAILS

DETAILS

Plush & Cozy

Photoreal Plush Blanket 07.

Take any photo and we are able to turn it into an elevated blanket with precision and crisp detail. Turn your photo into a cozy keepsake.

Choice of Photo

Plush Fabrication

Proprietary

Plush (350 gsm)

COLORS

Colors can be customized for each order

PRICING

Photoreal Plush Blanket

Pricing dependant on quantity and reverse fabrication

Jewelry 08.

Description: 15mm stud pair available in matching or mix-andmatch styles. Available in team colors or opt for a classic diamond color stone.

Push back earring closure for easy, secure wear

Pricing : Wholesale:

Description: Dimensional bubble-style logo design 16" chain with 2" extender

Lobster clasp closure for secure wear Changeable charms

Pricing : Wholesale: $28.50 MSRP: $57.00

The Classics crafted in 18k gold plated brass. 100 Unit MOQ per style Please

Description: Available as a set of four 8–10mm studs Push back earring closure for easy, secure wear

Pricing: Wholesale: $24.50 | MSRP: $49.00

Description

Description: Dimensional bubble-style nameplate design Personalized with a team name, saying, or more 16" chain with 2" extender Lobster clasp closure for secure wear

Pricing: Wholesale: $24.50 MSRP: $49.00

Description: Tennis-style design with bezel-set stones 16" chain with 2" extender Lobster clasp closure for secure wear

Pricing: Wholesale: $32.50 MSRP: $65.00

DELIVERY TIMES &

SHIPPING WINDOWS

Lead times begin from order date.

01. The Cropped Sherpa Lounger Jacket

02. The MLB All Over Print Logo Lounger Lite

03. The Year-Round Blanket Hoodie

04. The Faux Fur Jacket 05. The Autograph Fan Bag 06. The MLB All Over Print Sherpa Blanket 07. Photoreal Plush Blanket 08. Jewelry

Pet Apparel

30 Day Shipping Window Required

FEATURED EDITORIALS

PINK POWER HOUR TODAY

On October 1st, let’s turn pain into purpose on the TODAY Show.

A simple genetic test – a quick spit test that takes only seconds – helped save my life. Had I known earlier, I may have been spared chemotherapy, radiation, a double mastectomy, and ongoing treatment. I can’t bear to watch anyone else go through this unnecessarily. That is why, on the first day of Breast Cancer Awareness month, we are filling the plaza with Warriors – people who in the face of unimaginable obstacles choose to forge forward with strength, grit and kindness.

“Jill fought breast cancer with all her might and with such grace. It is an honor to be part of her journey. She used her platform and reached millions of people to raise awareness all while battling aggressive surgeries and chemotherapy. We raised over $4 million dollars together when we honored her at the Mount Sinai/Dubin Breast Center gala in or of the Dubin Breast Center at Mount Sinai Hospital

On October 1st, 2024, Jill launched a national campaign on the TODAY SHOW in collaboration with the NBA & WNBA. With the help of her contact Chloe at the league, Jill was able to turn the NBA logoman, WNBA logo & other team logos pink to raise money for their respective charities. Thank you to the University of Michigan, Miami Heat, Cleveland Cavaliers & New York Knicks for participating in our 2024 campaign. Because of our efforts, a huge donation is being made to BCA awareness and genetic testing - a test that saved Jill’s life.

Jill also took part in the NFL Crucial Catch joining the Football Night in America crew to help raise awareness around the league’s existing initiative. On September 26th, on the broadcast and at MetLife Stadium, Jill was honored for the grace and bravery she showed during her public battle with breast cancer.

Jill plans on making this year even bigger and hopes you can be a part of it in some way.

Jill Martin Team