Together with Lorna Luft, Judy Garland’s daughter, we are proud to bring the first Judy Garland family-supported Wizard of Oz collection to Costco members nationwide.
This traveling roadshow will celebrate the magic of The Wizard of Oz with cozy, joyful products that invite customers to kick their heels together and settle into “There’s No Place Like Home.” Anchored in authentic Warner Bros. licensed pieces and complemented by our signature Sherpa and Sparkle collections, we will transform any space into a moment of Oz magic.
We don’t need much room — just a little space to bring a lot of magic.
XO,
Jill & Lorna
P.S. This is a big secret… but our Ruby Slippers are currently being considered for a very famous list this fall which would create an incredible marketing moment for Costco
ABOUTTHEBRAND
The Jill Martin brand is a comfort-first lifestyle company built on the belief that everyday essentials should feel as good as they look. Rooted in accessible luxury, the brand has grown from a single breakthrough idea into a category-defining sherpa business with over one million units sold
What began with the question “Why can’t you wear a blanket outside the house?” led to the creation of the now-iconic Sherpa Lounger, which is a product customers return to season after season for its unmatched softness, wearability, and emotional connection.
Today, the brand continues to expand across apparel, accessories, and licensed collections, pairing proven hero silhouettes with iconic IP. The result is merchandise that is giftable, memorable, and built to drive repeat purchase.
Purpose is central to the company ’ s evolution. Inspired by Jill’s personal health journey, the brand champions comfort not just as a feeling, but as a form of care, supporting awareness initiatives and organizations that make a meaningful difference in people’s lives.
With powerful storytelling, trusted distribution, and highly recognizable products, the Jill Martin brand delivers consistent performance across retail channels while creating moments customers are proud to wear.
ROADSHOW RESPONSE OVERVIEW
We are very excited about the opportunity and appreciate the chance to provide additional details ahead of our discussion.
1 Booth Space & Activation
We are flexible with the space provided and can design the booth accordingly. One question we do have is how high we are permitted to build vertically, as maximizing height would help create strong visibility. The booth will be highly engaging. Lorna Luft (Judy Garland’s daughter) and I will be present along with our team, offering:
Autographs
Instagrammable photo moments
Customer engagement and storytelling
We also anticipate press interest and pre-event promotion.
2 Promotional Offer
We plan to offer at least 50% off select products during the roadshow to drive strong customer engagement and sales
3. Revenue
Our company generates over $5M in annual revenue.
4 Staffing & Buildout
We have no concerns regarding staffing, logistics, or booth buildout and are fully prepared to execute.
5. Timing
We would prefer the longest possible activation window, ideally early November, aligning with the announcement of Oprah’s Favorite Things
6 Fulfillment
We are open to dropship or advance ordering, as long as our systems can integrate.
7 Expenses
We understand and accept all associated expenses.
8. Online Activation
We plan to support the roadshow with a large online event on our website to amplify reach and engagement
9. Content Opportunity
We would love to create editorial and video content around “How Jill Got Into Costco ” As someone who regularly promotes other entrepreneurs on the TODAY Show, this represents a meaningful full-circle moment that audiences will connect with
10. Closing
We are extremely excited about this opportunity and look forward to discussing further tomorrow
