Licenses
COLLEGES
HOCKEY LOCAL LICENSES
Newest Release: New York Yankees
Sneak Peek: General Manager Brian Cashman’s 4 Dogs are our Petpreneurs
Toredefineeverydayluxurythrough comfort-firstdesign,iconicpartnerships, andproductsthatcreatefeel-goodmoments.
ABOUTTHEBRAND
The Jill Martin brand is a comfort-first lifestyle company built on the belief that everyday essentials should feel as good as they look. Rooted in accessible luxury, the brand has grown from a single breakthrough idea into a category-defining sherpa business with over one million units sold.
What began with the question “Why can’t you wear a blanket outside the house?” led to the creation of the now-iconic Sherpa Lounger, which is a product customers return to season after season for its unmatched softness, wearability, and emotional connection.
Today, the brand continues to expand across apparel, accessories, and licensed collections, pairing proven hero silhouettes with iconic IP. The result is merchandise that is giftable, memorable, and built to drive repeat purchase.
Purpose is central to the company ’ s evolution. Inspired by Jill’s recent breast cancer journey, the brand champions comfort not just as a feeling, but as a form of care, supporting awareness initiatives and organizations that make a meaningful difference in people’s lives.
With powerful storytelling, trusted distribution, and highly recognizable products, the Jill Martin brand delivers consistent performance across retail channels while creating moments customers are proud to wear.
Lifestyle & Commerce Contributor 20+ Years
Founder, Host Steals & Deals
ANOTEFROMJILL
For over 21 years on the Today Show, I’ve built a trusted voice in fashion and commerce—forecasting trends and bringing elevated products to life quickly, at scale, while still making them feel bespoke. I bring that expertise, audience, and energy to this venture, with a promise of 100% effort, a little magic, and a lot of fun along the way.
XO, Jill
Jill’s Signature Segment on TODAY By The Numbers
Steals&Deals
TODAY's longest-running and most engaged shopping franchise, Steals & Deals with Jill Martin, launched in 2010. Airing bi-weekly in the 8 a m hour, each segment features exclusivediscounts on six products The fan favorite segment has helped drive sales and visibility for thousands of brands across the tech, beauty, home and fashion categories for over 12 years.
Broadcast + Digital Amplification: Access the hyper-engaged TODAY Show audience with the most powerful editorial distribution TODAY has to offer
New Customer Acquisition: Unlock a new target demo of shoppers +remarket to a new set of customers by collecting consumer information from those who purchase
Generate Revenue: Move thousands of pieces of inventory while generatingawareness for your brand + inspiring repeat customer purchases
QUALIFICATIONS & REQUIREMENTS
REQUIREMENTS WHY PARTNER WITH TODAY?
QUALIFICATIONS
Discount must be 50% off or greater and the lowest deal price ever offered
Minimum inventory of 3,000
Deals are live for at least 32 hours
Product must be delivered within 2-weeks
15% revenue-share on gross product sales
Transaction occurs on deals today com and TODAY is the merchant of record
No product returns or exchanges
Deal exclusive to TODAY 1 month before and 1 month after segment date
Steals & Deals has a 100% return rate for merchants wanting another feature within the segment
A top Cookware Brand drove
A popular Tech Brand drove
A notable Beauty Brand drove
AUDIENCE REACH & INSIGHTS
BEHAVIORS
say they trust product recommendations from TODAY REACH 3M+
say they would buy something they saw on TODAY
say Shop TODAY helps them discover new products
SOCIAL BY NUMBERS
4-7M
Monthly Views
601K
Followers
30-50K
Monthly Interactions
TheSherpaSquad AUTHENTIC
RETAILERS
A growing portfolio of premier retail partners.
FEATURED EDITORIALS
PINK POWER HOUR TODAY
On October 1st, let’s turn pain into purpose on the TODAY Show.
A simple genetic test – a quick spit test that takes only seconds – helped save my life. Had I known earlier, I may have been spared chemotherapy, radiation, a double mastectomy, and ongoing treatment. I can’t bear to watch anyone else go through this unnecessarily. That is why, on the first day of Breast Cancer Awareness month, we are filling the plaza with Warriors – people who in the face of unimaginable obstacles choose to forge forward with strength, grit and kindness.
“Jillfoughtbreastcancerwithallhermightandwithsuchgrace Itisanhonortobepartofherjourney Sheusedherplatformandreached millionsofpeopletoraiseawarenessallwhilebattlingaggressivesurgeriesandchemotherapy Weraisedover$4milliondollarstogetherwhenwehonoredherattheMountSinai/DubinBreastCentergalainDecemberof2024 ShesaysI amherhero,butsheisoneofmine”
SinaiHospital
OnOctober1st,2024,JilllaunchedanationalcampaignontheTODAYSHOWincollaborationwiththeNBA&WNBA Withthehelpofher contactChloeattheleague,JillwasabletoturntheNBAlogoman,WNBAlogo&otherteamlogospinktoraisemoneyfortheirrespective charities ThankyoutotheUniversityofMichigan,MiamiHeat,ClevelandCavaliers&NewYorkKnicksforparticipatinginour2024 campaign Becauseofourefforts,ahugedonationisbeingmadetoBCAawarenessandgenetictesting-atestthatsavedJill’slife
JillalsotookpartintheNFLCrucialCatchjoiningtheFootballNightinAmericacrewtohelpraiseawarenessaroundtheleague’sexisting initiative OnSeptember26th,onthebroadcastandatMetLifeStadium,Jillwashonoredforthegraceandbraverysheshowedduringherpublic battlewithbreastcancer.
Jillplansonmakingthisyearevenbiggerandhopesyoucanbeapartofitinsomeway
Jill Martin Team
The Best Sherpa Lounger Jacket in the World
Hero Sherpa
Born from two best-selling blanket fabrications, the chic wearable lounger jacket has sold over 1 million units. This viral unisex hero keeps customers coming back for new colors and patterns in the same signature silhouette
Description: Button Closure, Thumbholes, Hood Machine Wash & Line Dry
Jump Sizing: xs/s, m/l, xl/1xl, 2xl/3xl
You will never want to take this off! WARNING!
Black Navy
Sailboat Blue
Faded Denim Caramel Teddy White Ivory
Classic Camo Vintage Plaid Ivory Leopard Red
The Best Women’s Sherpa Lounger Jacket in the World
b JILLMARTIN
TM
Classic Cropped
The same hero silhouette, just cropped. Made to be worn couchside to courtside.
Description: Single Button Closure & Machine
Washable (do not put it in the dryer)
Thumbholes & Hood
Sizing: XS/S, M/L, XL/1XL, 2XL/3XL
WARNING!
You will never want to take this off!
Ivory Leopard
Black White
Comes with Matching Scrunchie
The Best Luxe Lounger Lite Jacket in the World
b JILLMARTINTM
Classic Unisex and Women’s Cropped
Proprietary elevated blanket fabrication, the inside of the Classic Sherpa Lounger.
COLORS & PATTERNS:
Description: Button Closure, Thumbholes, Hood Machine Wash & Line Dry Jump Sizing: xs/s, m/l, xl/1xl, 2xl/3xl
You will never want to take this
Ivory
Black Caramel Teddy Turquoise Orange Raspberry
Natural Camo Floral Faded Denim w/ Stars
The Best Plush Hoodie in the World
Classic Hoodie
Proprietary elevated blanket fabrication, the inside of the Classic Sherpa Lounger.
COLORS & PATTERNS:
Description: Unisex & Machine Washable
Sizing: XS, S, M, L, XL, 2XL, 3XL
You will never want to take this off!
The Best Faux Fur Jacket in the World
Elevated faux fur with bespoke printed satin lining
LINING OPTIONS
Description:
Satin interior lining with hook and eye closures
Can be worn as indoor cardigan or jacket
Sizing: XS, S, M, L, XL, 2XL
You will never want to take this off! WARNING!
Chenille &2Emb
Dir Embr onBicep
The Coziest Plush Pants in the World
The indoor/outdoor Sherpa Pant to be worn from sleep to street
COLORS & PATTERNS
JILLMARTIN
Description: Men’s & Women’s sizing
Cozy warm without the weight
Vintage shoelace drawstring
Machine Washable, line dry
Sizing: XS - 3XL You will never want to take
70s Leopard
Black Ivory
Ivory Vintage Plaid Classic Camo
Sailboat Blue
Caramel Teddy
Faded Denim Ice Tipped Grey
Ivory Leopard Navy
All Teams on Black Team Logo on Navy
Satin Jackets
(Entertainment only)
COLORS & PATTERNS
Description:
3 Patch Design (Back, chest, upper arm)
100% Polyester
Snap Buttons
Side Pockets
Care: Handwash cold with mild detergent, air dry or tumble dry
The Best 60" x 70" Velvet Plush Throw Blanket in the World
JILL MARTIN™ by
Description:
• Made from our signature ultra-soft plush fabric
• Oversized 60" x 70" for full-body comfort
• Warm, breathable, and lightweight
• Cozy lounger-level softness
• Stylish print adds a modern touch
• Perfect for couch, bed, or travel
• Easy care and machine washable
The Best Sherpa Throw Blanket in the Worl JILL MARTIN™ by
60" x 70" Oversized Throw
COLORS:
Description: Sherpa Throw (250 gsm)
60"x70"
Comes wrapped in a bow
Ivory
Cement
Chateau Gray
Photoreal Blankets
Wizard of Oz
Superman
Elf
Supergirl
Space Jams
Batman
The Best Husband Backrest in the World by JILLMARTIN
COLORS & PATTERNS
Description:
Backrest lounger design
Sherpa fabrication
Measures approximately 35.5" x 18"
Vintage WOZ
WOZ Toile
Ruby Red Slippers Gingham
The Coziest Sherpa Slippers in the World JILL MARTIN by
Example:
Description:
Indoor/Outdoor
One size fits most (2 adult sizes & 2 kids sizes)
Non-slip rubber bottoms
Machine Wash (air dry)
Adult Sizing (2 Sizes): S/M (5-8 W/3-6 M) & M/L (9-12 W/7-10 M)
Kids Sizing: Little Kid (Sizes 9-12) & Big Kid (Sizes1-3)
The Best Pet Sherpa Jackets in the World JILL MARTIN™ by
Made from our signature plush sherpa with a soft interior and easy velcro belly closure, it’s the perfect throw-on layer for chilly walks, morning cuddle sessions, and everything in between.
COLORS & PATTERNS
Description: 5" Chenille Patch
Sizing: XS, S, M, L, XL
Black Ivory Navy White Star
The Best Printed Plush Pet Jacket in the World
JILL MARTIN™ by
Description:
• Ultra-soft velvet exterior with a luxe, elevated finish
• Lightweight warmth without heaviness
• Smooth, gentle lining for all-day comfort
• Tailored silhouette that allows easy movement
• Stretch-friendly design for a comfortable, secure fit
• Leash opening for harness or collar access
• Perfect for special outings, holiday moments, or everyday glam
• Machine washable for effortless care
The Best Sherpa Pet Bed & Pet House in the World
MARTIN™
Bed Description:
Ultra plush
Bolsters offer extra support for your pet's head and neck
Shredded memory foam
Machine washable cover
House Description:
Crafted with our premium Suedemink fabric
Measures 16 "H x 14.25" W x "17 "L
Machine washable
60% Polyester 40% Polyurethane Foam
Logoman
Miami Heat
Boston Celtics
All NBA Teams
THE AUTOGRAPH FANBAG
Designed for unforgettable fan moments, the Autograph Fan Bag makes it easy to collect signatures from athletes, performers, and characters complete with a branded mini Sharpie option.
You’rethebest!
In partnership with , the bag can be paired with a custom-branded mini Sharpie, making it easy to collect autographs from players, alumni, or mascots A fun and functional piece that turns any moment into a memorable fan experience.
Description: Comes with crossbody strap
Elevated gold hardware
Double zipper for ease
Feet on bottom for stabilization
Nautical Bracelet
1. Pick Your Base
Choose your necklace or bracelet in your preferred style and color.
2. Pick Your Charms
Select from interchangeable charms to personalize your look
Jewelry - The Classics
ShoeCharms
Description: Clip-on charms designed to elevate shoes
Sold with one bow and two charms
Zinc with imitation gold plating
Lobster clasp closure for secure attachment
Pricing
Wholesale: $17
MSRP: $34
BagCharms
Delivery Time: 16 Weeks from Licensor Approval
MOQ: 100 Units
COLLABORATIONSandCUSTOMIZATION
JillMartinLicensingcontinuestoexpandthroughstrategiccollaborationsandcustompartnershipsacrosssports, entertainment,andlifestylecategories Thepartnershipshighlightedhererepresentjustaselectionof recentinitiatives,with manyadditionalcollaborationsandcustomprogramscurrentlyindevelopmentasthebrandcontinuestogrow
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The Gifting & Activation Experience
ng brand partners with sports teams and leagues always with full approval from the organizations involved. For example, Cadillac, a proud sponsor of the New York Giants, partnered with us to bring their brand presence directly into the fan experience Together, we hosted a unique collaboration insid ation that elevated both y experience.
Thank you
