2026/2027 Jill Martin Licensing Wholesale Deck

IN THE SPOTLIGHT

JILL MARTIN BRAND CALENDAR

SIGNATURE TENTPOLES

JUNE 10 - ANNUAL

WIZARD OF OZ DAY - a national moment

TENTPOLE 1

An annual nostalgia + commerce moment built on home, heritage, heart, and magic Anchored to Judy Garland's birthday and the film's 87th anniversary

Partner

Lorna Luft, daughter of Judy Garland

MAJOR LAUNCHES

OCTOBER - DECEMBER

HOLIDAY COZY SEASON

TENTPOLE 2

Jill Martin's signature comfort and gifting franchise The brand's cultural moment for warmth, ritual, and the year ' s biggest commercial window

Editorial

Jill’s It List Gift Guide

AUGUST/SEPTEMBER EARLY FALL MID-SEPTEMBER NOVEMBER

AARON JUDGE COLLECTION

Apparel,petandaccessoriescollection insidethelicensedsportsexpansion

MLB - EMBARGOED

NEW JILLMARTIN COM

Elevateddirect-to-consumer experiencetimedwithgiftingandcozy season

SUPPORTING MOMENTS

MAY

NBA Playoffs + MLB momentum Sports lifestyle storytelling kicks off May 20 Space Jam anniversary Theatrical release moment First Fanatics release Official collab drops.

JUNE Sphere + Wizard of Oz

Ongoing release + audience momentum 2027 FAO Schwarz window Oz Day becomes a national moment

JULY/AUGUST

Back to School + Dorm Season Bed Bash in a Box, cozy essentials

SPACE JAM COLLECTION

30th-anniversaryexclusivedropwith Fanatics

FANATICS - EMBARGOED

AUGUST

Lorna Luft partnership Screening, storytelling + media moments

RUBY RED SLIPPER NAMED OPRAH’S FAVORITE THINGS

JillMartinbringstheRubyRed Slippertolifeinasequin indoor/outdoorslipper

EMBARGOED

2027

MLB - THERE’S NO PLACE LIKE HOME

TheOz-meets-baseballmulti-team collectionwithstadiumandretail distribution

MLB - EMBARGOED

SEPTEMBER OCTOBER

New exclusive drops on JillMartin com Pre-college football College licensed cozy launches Penn State, Michigan, Ohio State + more

QVC National Cozy launch Fall collection arrives Macy's retail expansion National distribution + gifting

NOV - DEC

Jill's It List Signature gifting guide + holiday exclusives 2027 preview MLB × There's No Place Like Home

LICENSED PARTNERSHIPS

fficially licensed across sports, collegiate, ntertainment and specialty partnerships

NAL SPORTS

COLLEGIATE LICENSING

SPECIALTY LICENSING

LOCAL HOCKEY LICENSES

AFFINITY LICENSING

OUR MISSION:

TO our SHERPA LIFESTYLE

To redefine everyday luxury through comfort-first design, iconic partnerships, and products that create feel-good moments.

ABOUT THE BRAND

The Jill Martin brand is a comfort-first lifestyle company built on the belief that everyday essentials should feel as good as they look. Rooted in accessible luxury, the brand has grown from a single breakthrough idea into a category-defining sherpa business with over one million units sold.

What began with the question “Why can’t you wear a blanket outside the house?” led to the creation of the now-iconic Sherpa Lounger, which is a product customers return to season after season for its unmatched softness, wearability, and emotional connection.

Today, the brand continues to expand across apparel, accessories, and licensed collections, pairing proven hero silhouettes with iconic IP. The result is merchandise that is giftable, memorable, and built to drive repeat purchase

Purpose is central to the company ’ s evolution. Inspired by Jill’s recent breast cancer journey, the brand champions comfort not just as a feeling, but as a form of care, supporting awareness initiatives and organizations that make a meaningful difference in people’s lives

With powerful storytelling, trusted distribution, and highly recognizable products, the Jill Martin brand delivers consistent performance across retail channels while creating moments customers are proud to wear.

Lifestyle & Commerce Contributor 20+ Years

Founder, Host Steals & Deals

ANOTEFROMJILL

For over 21 years on the Today Show, I’ve built a trusted voice in fashion and commerce—forecasting trends and bringing elevated products to life quickly, at scale, while still making them feel bespoke. I bring that expertise, audience, and energy to this venture, with a promise of 100% effort, a little magic, and a lot of fun along the way.

XO, Jill

JILL’S SIGNATURE SEGMENT ON TODAY BY THE NUMBERS

Steals&Deals

TODAY's longest-running and most engaged shopping franchise, Steals & Deals with Jill Martin, launched in 2010 Airing bi-weekly in the 8 a m hour, each segment features exclusivediscounts on six products. The fan favorite segment has helped drive sales and visibility for thousands of brands across the tech, beauty, home and fashion categories for over 12 years

WHY PARTNER WITH TODAY?

Broadcast + Digital Amplification: Access the hyper-engaged TODAY Show audience with the most powerful editorial distribution TODAY has to offer

New Customer Acquisition: Unlock a new target demo of shoppers +remarket to a new set of customers by collecting consumer information from those who purchase

Generate Revenue: Move thousands of pieces of inventory while generatingawareness for your brand + inspiring repeat customer purchases

QUALIFICATIONS & REQUIREMENTS

QUALIFICATIONS

Discount must be 50% off or greater and the lowest deal price ever offered

Minimum inventory of 3,000

Deals are live for at least 32 hours

REQUIREMENTS

15% revenue-share on gross product sales

Transaction occurs on deals today com and TODAY is the merchant of record No product returns or exchanges

Deal exclusive to TODAY 1 month before and 1 month after segment date

Steals & Deals has a 100% return rate for merchants wanting another feature within the segment

A top Cookware Brand drove

A popular Tech Brand drove

A notable Beauty Brand drove

BEHAVIORS

say they trust product recommendations from TODAY REACH

Product must be delivered within 2-weeks say they would buy something they saw on TODAY

AUDIENCE REACH & INSIGHTS

3M+

Daily TODAY Show Viewers

Unique Monthly Visits to TODAY com

Shop TODAY eNL S ubsc ri bers

Shop TODAY Social Followers say Shop TODAY helps them discover new products

Shop TODAY SMS Subscribers

SOCIAL BY NUMBERS

A

4-7M

Monthly Views

COMFORT-DRIVEN

601K Followers

30-50K

Monthly Interactions

RETAILERS

WHOLESALE COLLECTION

APPAREL

Comfort-first silhouettes designed for everyday luxury, licesnsing and customization

JILL MARTIN by

CLASSIC UNISEX SHERPA LOUNGER

Born from two best-selling blanket fabrications, the chic wearable lounger jacket has sold over 1 million units.

This viral unisex hero keeps customers coming back for new colors and patterns in the same signature silhouette.

DETAILS

SIZES

COLORS

WOMEN’S CROPPED SHERPA LOUNGER

The same hero silhouette, just cropped. Made to be worn couchside to courtside.

EMBELLISHMENT

OPTIONS

Comes with matchin sherpa scrunchie.

DETAILS

Hooded Single Button Closure Thumbholes Machine Washable

SIZES

YEAR-ROUND PLUSH LOUNGER LITE

COLORS

Classic Unisex and Women’s Cropped

Proprietary elevated blanket fabrication, the inside of the Classic Sherpa Lounger.

DETAILS

SIZES

CLASSIC UNISEX BLANKET HOODIE

COLORS

EMBELLISHMENT

OPTIONS

Proprietary elevated blanket fabrication, the inside of the Classic Sherpa Lounger

DETAILS

SIZES

COLORS

UNISEX COZY PLUSH PANTS

ALL OVER LOGO PRINT OPTIONS

The indoor/outdoor Sherpa Pant to be worn from sleep to street

DETAILS

SIZES

FAUX FUR JACKET

COLORS

EMBELLISHMENT OPTIONS

Elevated faux fur with bespoke printed satin lining Can be worn indoor as a cardigan or outdoor as a jacket

LININGS

DETAILS

SIZES

SATIN JACKET

Limited entertainment licensing styles designed for the collectible fanwear

Collectible satin silhouette designed for entertainment parnetships and elevated fanwear

DETAILS

3 Patch Design

Snap Closure

Side Pockets Hand Wash Cold

SIZES

HOME

Cozy essentials designed for everyday comfort and elevated living

VELVET PLUSH THROW BLANKET

Crafted from our signature ultra-soft plush fabrication, this cozy throw features elevated prints and comes wrapped in a bow for the perfect finishing touch.

DETAILS

Plush & Cozy

SIZE

SHERPA THROW BLANKET

Logo Printed Ribbon Machine

Washable

Made from an ultra-soft 250 gsm sherpa, this cozy throw is designed for everyday comfort and comes wrapped in a bow for the perfect giftable touch.

DETAILS

Plush & Cozy

SIZE

60" X 70"

Logo Printed Ribbon Machine

Washable

Take any photo and we are able to turn it into an elevated blanket with precision and crisp detail Turn your photo into a cozy keepsake

COLORS

SHERPA HUSBAND BACKREST

Designed for lounging in ultimate comfort, this sherpa backrest features a cozy oversized silhouette perfect for bed, couch, or floor seating.

SIZE

COZY INDOOR/OUTDOOR UNISEX SHERPA SLIPPERS

Designed for cozy comfort indoors and out, these sherpa slippers feature non-slip rubber bottoms, machine washable fabrication, and sizing for both adults and kids.

DETAILS

INDOOR/OUTDOOR ADULT + KIDS SIZES

Examples:

MACHINE WASHABLE UNISEX

SIZES ADULT

Comfort-fir designed fo people who

“Beth Stern & I have been dear friends for over 20 years. This collaboration was in the stars as Beth literally sleeps and breathes pets Her love for animals began at a young age and has grown into a mission to personally foster and rehabilitate abandoned cats, dogs, and bunnies to be adopted and welcomed into new and safe forever homes.”

-Jill

PET APPAREL

SHERPA PET JACKET

DETAILS

AVAILABLE IN SIZES

PET SWEATSHIRT

DETAILS

AVAILABLE IN SIZES

DETAILS

PRINTED PLUSH PET JACKET Machine Washable

S M L XL

AVAILABLE IN SIZES

Ask about available colors and prints

PET BEDS

DETAILS

DETAILS

available colors and prints

ACCESSORIES

THE AUTOGRAPH FAN BAG

Designed for unforgettable fan moments, the Autograph Fan Bag makes it easy to collect signatures from athletes, performers, and characters complete with an optional branded mini Sharpie option.

DETAILS

Elevated Gold Hardware Detachable Sharpie Crossbody Strap

Double Zipper for Ease

IZE/DIME

Stabilizing Feet on Bottom

CUSTOM SHARPIE OPTION

In partnership with , the bag can be paired with a custom-branded mini Sharpie, making it easy to collect autographs from players, alumni, or mascots A fun and functional piece that turns any moment into a memorable fan experience

Available Leagues: MLB, NBA, WNBA

Ask about other custom options.

ALL STYLES ARE AVAILABLE AS A NECKLACE OR BRACELET

18k gold plated brass

Interchangeable charm system

Adjustable necklace, bracelet and earring options

Lobster clasp closures

Sports, entertainment & custom charms

Clip-on charms on a nautical cord designed to personalize handbags and totes

AT A GLANCE

MLB - NFL - NBA - WNBA - WIZARD OF OZ - SPHERE - SPACE JAM - AARON JUDGE

MLB

AT A GLANCE

NBA AT A GLANCE

WNBA AT A GLANCE

WIZARD OF OZ AT A GLANCE

THE RUBY RED SLIPPER

AT A GLANCE

KEY FEATURES:

SPHERE AT A GLANCE

APPAREL

ACCESSORIES

AARON JUDGE

AT A GLANCE

Collection pending final approval.

APPAREL

IN THE SPOTLIGHT

PRESS - PARTNERSHIPS - ACTIVATIONS

“As her company grows, so does the impact she’s able to have on fighting cancer for everyone. ” -

FEATURED EDITORIALS

PINK POWER HOUR TODAY

On October 1st, let’s turn pain into purpose on the TODAY Show.

A simple genetic test – a quick spit test that takes only seconds – helped save my life. Had I known earlier, I may have been spared chemotherapy, radiation, a double mastectomy, and ongoing treatment. I can’t bear to watch anyone else go through this unnecessarily. That is why, on the first day of Breast Cancer Awareness month, we are filling the plaza with Warriors – people who in the face of unimaginable obstacles choose to forge forward with strength, grit and kindness.

“Jillfoughtbreastcancerwithallhermightandwithsuchgrace Itisanhonortobepartofherjourney Sheusedherplatformandreached millionsofpeopletoraiseawarenessallwhilebattlingaggressivesurgeriesandchemotherapy Weraisedover$4milliondollarstogetherwhenwehonoredherattheMountSinai/DubinBreastCentergalainDecemberof2024 ShesaysI amherhero,butsheisoneofmine”

SinaiHospital

OnOctober1st,2024,JilllaunchedanationalcampaignontheTODAYSHOWincollaborationwiththeNBA&WNBA Withthehelpofher contactChloeattheleague,JillwasabletoturntheNBAlogoman,WNBAlogo&otherteamlogospinktoraisemoneyfortheirrespective charities ThankyoutotheUniversityofMichigan,MiamiHeat,ClevelandCavaliers&NewYorkKnicksforparticipatinginour2024 campaign Becauseofourefforts,ahugedonationisbeingmadetoBCAawarenessandgenetictesting-atestthatsavedJill’slife

JillalsotookpartintheNFLCrucialCatchjoiningtheFootballNightinAmericacrewtohelpraiseawarenessaroundtheleague’sexisting initiative OnSeptember26th,onthebroadcastandatMetLifeStadium,Jillwashonoredforthegraceandbraverysheshowedduringherpublic battlewithbreastcancer.

Jillplansonmakingthisyearevenbiggerandhopesyoucanbeapartofitinsomeway

with Lorna Luft

QVC Sell Out Story

Note from Lorna Luft included with each collection item:

“The ruby slippers have become more than a costume they are a symbol of inner strength They remind us that the power to come home, to feel safe, to feel seen, has always been within us

My mother clicked those slippers for every person who ever needed to believe they had the courage to keep going

This collection carries that same spirit forward a whisper of magic and a reminder that you already have what you need

Just like Dorothy you ’ ve had the power all along ” - Lorna Luft

Collection Tag

Tag becomes a frame-able key are momento. Making this a priceless gift-with-purchase.

momentsguestscomebackfor seasonafterseason. TogetherwithWarnerBros,we’reexcitedtobringthe mostmagicalIPtolifestartinginOz through immersiveproducts,interactivekits,andexperiences rootedinnostalgia,imagination,andtogetherness Wecan’twaittoseewheretheyellowbrickroadleads us.

XO, Jill

Martin

JILL MARTIN X LOONEY TUNES

Campaign Recap:

Performance Highlights

The campaign delivered strong engagement across Instagram, with top-performing content reaching over 125K views and nearly 4K interactions, and multiple posts driving 50K–100K+ views through dynamic, personality-led video content.

Content & Engagement

Reels featuring real-world moments and character integration consistently outperformed, while consistent Instagram Story coverage maintained momentum throughout the campaign and reinforced product visibility across a high volume of touchpoints.

Press & Amplification

A key driver of reach was the integrated press and content tour, which included stops at the TODAY Show control room, a segment on Good Day New York, and a visit to the StyleCaster office, alongside a feature of the collection during that night’s Knicks game broadcast, extending visibility beyond owned channels.

Partnership Impact

Strategic collaborations with partners including WB Style, TODAY Show, NBA Store and talent integrations, like Al Roker and Allan Houston, further amplified overall reach and engagement.

COLLABORATIONSandCUSTOMIZATION

JillMartinLicensingcontinuestoexpandthroughstrategiccollaborationsandcustompartnershipsacrosssports, entertainment,andlifestylecategories Thepartnershipshighlightedhererepresentjustaselectionof recentinitiatives,with manyadditionalcollaborationsandcustomprogramscurrentlyindevelopmentasthebrandcontinuestogrow

THE GIFTING & ACTIVATION EXPERIENCE

Wng brand partners with sports teams and leagues always with full approval from the organizations involved. For example, Cadillac, a proud sponsor of the New York Giants, partnered with us to bring their brand presence directly into the fan experience Together, we hosted a unique collaboration insid ation that elevated both y experience.

Thank you