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Newest Release: New York Yankees Sneak Peek: General Manager Brian Cashman’s 4 Dogs are our Petpreneurs
WELCOME TO our SHERPA LIFESTYLE
OUR MISSION To redefine everyday luxury through comfort-first design, iconic partnerships, and products that create feel-good moments.
ABOUT THE BRAND The Jill Martin brand is a comfort-first lifestyle company built on the belief that everyday essentials should feel as good as they look. Rooted in accessible luxury, the brand has grown from a single breakthrough idea into a category-defining sherpa business with over one million units sold. What began with the question “Why can’t you wear a blanket outside the house?” led to the creation of the now-iconic Sherpa Lounger, which is a product customers return to season after season for its unmatched softness, wearability, and emotional connection. Today, the brand continues to expand across apparel, accessories, and licensed collections, pairing proven hero silhouettes with iconic IP. The result is merchandise that is giftable, memorable, and built to drive repeat purchase. Purpose is central to the company’s evolution. Inspired by Jill’s recent breast cancer journey, the brand champions comfort not just as a feeling, but as a form of care, supporting awareness initiatives and organizations that make a meaningful difference in people’s lives. With powerful storytelling, trusted distribution, and highly recognizable products, the Jill Martin brand delivers consistent performance across retail channels while creating moments customers are proud to wear.
A NOTE FROM JILL For over 21 years on the Today Show, I’ve built a trusted voice in fashion and commerce—forecasting trends and bringing elevated products to life quickly, at scale, while still making them feel bespoke. I bring that expertise, audience, and energy to this venture, with a promise of 100% effort, a little magic, and a lot of fun along the way. XO, Jill
Lifestyle & Commerce Contributor 20+ Years Founder, Host Steals & Deals
Author of 3 Fashion Self Help Books
Lifestyle Brand 20+ Years Founder and On-Air Presence
Jill’s Signature Segment on TODAY By The Numbers
Steals & Deals 7%
TODAY's longest-running and most engaged shopping franchise, Steals & Deals with Jill Martin, launched in 2010. Airing bi-weekly in the 8 a.m. hour, each segment features exclusivediscounts on six products. The fan favorite segment has helped drive sales and visibility for thousands of brands across the tech, beauty, home and fashion categories for over 12 years.
AVG CVR
WHY PARTNER WITH TODAY? Broadcast + Digital Amplification: Access the hyper-engaged TODAY Show audience with the most powerful editorial distribution TODAY has to offer New Customer Acquisition: Unlock a new target demo of shoppers +remarket to a new set of customers by collecting consumer information from those who purchase Generate Revenue: Move thousands of pieces of inventory while generatingawareness for your brand + inspiring repeat customer purchases
QUALIFICATIONS & REQUIREMENTS REQUIREMENTS
QUALIFICATIONS • Discount must be 50% off or greater and the lowest deal price ever offered • Minimum inventory of 3,000 • Deals are live for at least 32 hours • Product must be delivered within 2-weeks
• 15% revenue-share on gross product sales • Transaction occurs on deals.today.com and TODAY is the merchant of record • No product returns or exchanges • Deal exclusive to TODAY 1 month before and 1 month after segment date
CASE STUDIES Steals & Deals has a 100% return rate for merchants wanting another feature within the segment. A top Cookware Brand drove
A popular Tech Brand drove
A notable Beauty Brand drove
AUDIENCE REACH & INSIGHTS BEHAVIORS
94%
say they trust product recommendations
from TODAY REACH
3M+ Daily TODAY Show Viewers
60M+
90%
say they would buy something they saw on TODAY
Unique Monthly Visits to TODAY.com
3M+
Shop TODAY eNL S ubsc ri bers
75%
say Shop TODAY helps them discover new products
1.5M+
Shop TODAY Social Followers
1 33 K+
Shop TODAY SMS Subscribers
SOCIAL BY NUMBERS
4-7M
601K
Monthly Views
Followers
30-50K Monthly Interactions
The Sherpa Squad
AUTHENTIC
DEVOTED
FUN COZY NOSTALGIC
INFLUENTIAL
EFFORTLESS
ENGAGED
LOYAL
TIMELESS
COMFORT-DRIVEN
INTENTIONAL
RETAILERS A growing portfolio of premier retail partners.
FEATURED EDITORIALS
PINK POWER HOUR TODAY On October 1st, let’s turn pain into purpose on the TODAY Show. A simple genetic test – a quick spit test that takes only seconds – helped save my life. Had I known earlier, I may have been spared chemotherapy, radiation, a double mastectomy, and ongoing treatment. I can’t bear to watch anyone else go through this unnecessarily. That is why, on the first day of Breast Cancer Awareness month, we are filling the plaza with Warriors – people who in the face of unimaginable obstacles choose to forge forward with strength, grit and kindness.
“Jill fought breast cancer with all her might and with such grace. It is an honor to be part of her journey. She used her platform and reached millions of people to raise awareness all while battling aggressive surgeries and chemotherapy. We raised over $4 million dollars together when we honored her at the Mount Sinai/Dubin Breast Center gala in December of 2024. She says I am her hero, but she is one of mine.” - Dr. Elisa Port - Chief of Breast Surgery and the Director of the Dubin Breast Center at Mount Sinai Hospital
On October 1st, 2024, Jill launched a national campaign on the TODAY SHOW in collaboration with the NBA & WNBA. With the help of her contact Chloe at the league, Jill was able to turn the NBA logoman, WNBA logo & other team logos pink to raise money for their respective charities. Thank you to the University of Michigan, Miami Heat, Cleveland Cavaliers & New York Knicks for participating in our 2024 campaign. Because of our efforts, a huge donation is being made to BCA awareness and genetic testing - a test that saved Jill’s life. Jill also took part in the NFL Crucial Catch joining the Football Night in America crew to help raise awareness around the league’s existing initiative. On September 26th, on the broadcast and at MetLife Stadium, Jill was honored for the grace and bravery she showed during her public battle with breast cancer. Jill plans on making this year even bigger and hopes you can be a part of it in some way.
Jill Martin Team
The Best Sherpa Lounger Jacket in the World by JILL MARTIN
TM
Hero Sherpa Born from two best-selling blanket fabrications, the chic wearable lounger jacket has sold over 1 million units. This viral unisex hero keeps customers coming back for new colors and patterns in the same signature silhouette.
Black
Navy
Sailboat Blue
Red
White
Ivory
Faded Denim
Caramel Teddy
Description: Button Closure, Thumbholes, Hood Machine Wash & Line Dry Jump Sizing: xs/s, m/l, xl/1xl, 2xl/3xl Leopard
Ivory Leopard
Classic Camo
Vintage Plaid
WARNING! You will never want to take this off!
The Best Women’s Sherpa Lounger Jacket in the World by JILL MARTIN
TM
Classic Cropped The same hero silhouette, just cropped. Made to be worn couchside to courtside.
COLORS & PATTERNS:
Comes with Matching Scrunchie
Black
White
Ruby Red
Caramel Teddy
Faded Denim
Description: Single Button Closure & Machine Washable (do not put it in the dryer) Thumbholes & Hood Sizing: XS/S, M/L, XL/1XL, 2XL/3XL Ivory Leopard
Vintage Plaid
Classic Camo
WARNING! You will never want to take this off!
The Best Luxe Lounger Lite Jacket in the World by JILL MARTIN
TM
Classic Unisex and Women’s Cropped Proprietary elevated blanket fabrication, the inside of the Classic Sherpa Lounger.
COLORS & PATTERNS:
Ivory
Natural Camo
Black
Floral
Caramel Teddy
Faded Denim w/ Stars
Turquoise
Orange
Raspberry
Description: Button Closure, Thumbholes, Hood Machine Wash & Line Dry Jump Sizing: xs/s, m/l, xl/1xl, 2xl/3xl WARNING! You will never want to take this off!
The Best Plush Hoodie in the World by JILL MARTIN
TM
Classic Hoodie Proprietary elevated blanket fabrication, the inside of the Classic Sherpa Lounger.
COLORS & PATTERNS:
Black
Navy
Description: Unisex & Machine Washable Sizing: XS, S, M, L, XL, 2XL, 3XL WARNING! You will never want to take this off!
Heather Grey
Faded Denim
The Best Faux Fur Jacket in the World by JILL MARTIN
TM
Elevated faux fur with bespoke printed satin lining.
LINING OPTIONS
COLORS & PATTERNS:
White with Silver Streaks
Black
Bold Red
Description: Satin interior lining with hook and eye closures Can be worn as indoor cardigan or jacket Sizing: XS, S, M, L, XL, 2XL WARNING! You will never want to take this off!
Vintage Leopard
EMBELLISHMENT OPTIONS EMBROIDERY, CHENILLE, BEDAZZLED, ALL OVER PRINT
Embroidered Patch
Chenille Patch
Chenille Back Patch & 2 Embr. on Biceps
Bedazzled Patch
Direct Embroidery
Yanks Back
All Over Logo Print *Lounger Lites ONLY
Left Chest
Dir. Embr. on Bicep
Direct Embr. on Cuff
The Coziest Plush Pants in the World by JILL MARTIN
TM
The indoor/outdoor Sherpa Pant to be worn from sleep to street.
COLORS & PATTERNS
Black
Navy
Sailboat Blue
Faded Denim
Ice Tipped Grey
Ivory
Caramel Teddy
Description: Men’s & Women’s sizing Cozy warm without the weight Vintage shoelace drawstring Machine Washable, line dry Sizing: XS - 3XL Ivory Vintage Plaid
Classic Camo
70s Leopard
Ivory Leopard
WARNING! You will never want to take this off!
The Coziest Allover Print Plush Pants in the World by JILL MARTIN™
All Teams on Black
League Logo on Grey
Description: Cozy warm without the weight Oversized mens fit Vintage shoelace drawstring Machine Washable Unisex Sizing: S, M, L, XL WARNING! You will never want to take this off!
Team Logo on Navy
Satin Jackets (Entertainment only)
COLORS & PATTERNS
Description: 3 Patch Design (Back, chest, upper arm) 100% Polyester Snap Buttons Side Pockets Care: Handwash cold with mild detergent, air dry or tumble dry
The Best 60" x 70" Velvet Plush Throw Blanket in the World by JILL MARTIN™
NY Knicks All Over Print
All Over NBA Teams Print
All Over NBA Logoman Print
Description: • Made from our signature ultra-soft plush fabric • Oversized 60" x 70" for full-body comfort • Warm, breathable, and lightweight • Cozy lounger-level softness • Stylish print adds a modern touch • Perfect for couch, bed, or travel • Easy care and machine washable
The Best Sherpa Throw Blanket in the Worldby JILL MARTIN™
60" x 70" Oversized Throw
COLORS:
Ivory
Description: Sherpa Throw (250 gsm) 60"x70" Comes wrapped in a bow
Cement
Chateau Gray
Photoreal Blankets
Wizard of Oz
Supergirl
Superman
Batman
Elf
Space Jams
The Best Husband Backrest in the World by JILL MARTIN
Poppies to Sleep
Vintage Leopard
COLORS & PATTERNS
Ivory
Vintage WOZ
Navy White Star
Chateau Gray
WOZ Toile
Ruby Red Slippers Gingham
Description: Backrest lounger design Sherpa fabrication Measures approximately 35.5" x 18"
TM
The Coziest Sherpa Slippers in the World by JILL MARTIN™
Example:
Description: Indoor/Outdoor One size fits most (2 adult sizes & 2 kids sizes) Non-slip rubber bottoms Machine Wash (air dry) Adult Sizing (2 Sizes): S/M (5-8 W/3-6 M) & M/L (9-12 W/7-10 M) Kids Sizing: Little Kid (Sizes 9-12) & Big Kid (Sizes1-3)
THE OVERSIZED BELT BAG Beth Stern & I have been dear friends for over 20 years. This collaboration was in the stars as Beth literally sleeps and breathes pets. Her love for animals began at a young age and has grown into a mission to personally foster and rehabilitate abandoned cats, dogs, and bunnies to be adopted and welcomed into new and safe forever homes. 20% of net profits on every pet purchase will go towards BETH’S FURRY FRIENDS. 100% of every dollar donated will go towards saving animals in need. We are excited to keep you and your furry friends warm, cozy & comfy.
by
JILL MARTIN Original watercolor artwork by Howard Stern
Hangtag featuring original art by Howard Stern
The Best Pet Sherpa Jackets in the World by JILL MARTIN™ Made from our signature plush sherpa with a soft interior and easy velcro belly closure, it’s the perfect throw-on layer for chilly walks, morning cuddle sessions, and everything in between.
COLORS & PATTERNS
Black
Ivory
Navy White Star
Description: 5" Chenille Patch Velcro Closure Machine Washable Sizing: XS, S, M, L, XL
The Best Printed Plush Pet Jacket in the World by JILL MARTIN™
Description: • Ultra-soft velvet exterior with a luxe, elevated finish • Lightweight warmth without heaviness • Smooth, gentle lining for all-day comfort • Tailored silhouette that allows easy movement • Stretch-friendly design for a comfortable, secure fit • Leash opening for harness or collar access • Perfect for special outings, holiday moments, or everyday glam • Machine washable for effortless care
The Best Sherpa Pet Bed & Pet House in the World by JILL MARTIN™
All NBA Teams
Logoman
Bed Description: Ultra plush Bolsters offer extra support for your pet's head and neck Shredded memory foam Machine washable cover
Miami Heat
Boston Celtics
House Description: Crafted with our premium Suedemink fabric Measures 16 "H x 14.25" W x "17 "L Machine washable 60% Polyester 40% Polyurethane Foam
THE AUTOGRAPH FANBAG Designed for unforgettable fan moments, the Autograph Fan Bag makes it easy to collect signatures from athletes, performers, and characters—complete with a branded mini Sharpie option.
In partnership with , the bag can be paired with a custom-branded mini Sharpie, making it easy to collect autographs from players, alumni, or mascots. A fun and functional piece that turns any moment into a memorable fan experience.
Description: Comes with crossbody strap Elevated gold hardware Double zipper for ease Feet on bottom for stabilization
You’r e the b est !
Nautical Necklace
Jewelry w/ Interchangeable Charms
Nautical Bracelet
Paperclip Necklace
Delivery Time: 16 Weeks from Licensor Approval MOQ: 100 Units
1. Pick Your Base Choose your necklace or bracelet in your preferred style and color. 2. Pick Your Charms Select from interchangeable charms to personalize your look
Countless Color Options
Jewelry - The Classics Shoe Charms Description: Clip-on charms designed to elevate shoes Sold with one bow and two charms Zinc with imitation gold plating Lobster clasp closure for secure attachment Pricing Wholesale: $17 MSRP: $34
Bag Charms
Description: Clip-on charm designed to personalize handbags and totes Approx. 5" length Zinc with imitation gold plating Pricing Wholesale: $17 MSRP: $34
Delivery Time: 16 Weeks from Licensor Approval MOQ: 100 Units
COLLABORATIONS and CUSTOMIZATION Jill Martin Licensing continues to expand through strategic collaborations and custom partnerships across sports, entertainment, and lifestyle categories. The partnerships highlighted here represent just a selection of recent initiatives, with many additional collaborations and custom programs currently in development as the brand continues to grow.
Corporate Gifting
VIP & Host Gifting
Bespoke Holiday Gifts
Travel & Resorts
Health & Wellness
Co-Sponsored Opportunities
Influencer Activations
Weddings
Bat/Bar Mitzvahs
The Gifting & Activation Experience
We specialize in seamlessly merging existing brand partners with sports teams and leagues — always with full approval from the organizations involved. For example, Cadillac, a proud sponsor of the New York Giants, partnered with us to bring their brand presence directly into the fan experience. Together, we hosted a unique collaboration inside the Cadillac suite, creating an activation that elevated both the sponsor’s visibility and the team’s game-day experience.
Thank you We can’t wait to work with you!