202627 Jill Martin Wholesale Deck (Updated as of 7126) (3)

OUR MISSION:

TO our SHERPA LIFESTYLE

To redefine everyday luxury through comfort-first design, iconic partnerships, and products that create feel-good moments.

ABOUT THE BRAND

The Jill Martin brand is a comfort-first lifestyle company built on the belief that everyday essentials should feel as good as they look. Rooted in accessible luxury, the brand has grown from a single breakthrough idea into a category-defining sherpa business with over one million units sold.

What began with the question “Why can’t you wear a blanket outside the house?” led to the creation of the now-iconic Sherpa Lounger, which is a product customers return to season after season for its unmatched softness, wearability, and emotional connection.

Today, the brand continues to expand across apparel, accessories, and licensed collections, pairing proven hero silhouettes with iconic IP. The result is merchandise that is giftable, memorable, and built to drive repeat purchase

Purpose is central to the company ’ s evolution. Inspired by Jill’s recent breast cancer journey, the brand champions comfort not just as a feeling, but as a form of care, supporting awareness initiatives and organizations that make a meaningful difference in people’s lives

With powerful storytelling, trusted distribution, and highly recognizable products, the Jill Martin brand delivers consistent performance across retail channels while creating moments customers are proud to wear.

Lifestyle & Commerce Contributor 20+ Years

Founder, Host Steals & Deals

ANOTEFROMJILL

For over 21 years on the Today Show, I’ve built a trusted voice in fashion and commerce—forecasting trends and bringing elevated products to life quickly, at scale, while still making them feel bespoke. I bring that expertise, audience, and energy to this venture, with a promise of 100% effort, a little magic, and a lot of fun along the way.

XO, Jill

Loungers,

Loungers, Hoodies,

LICENSED PARTNERSHIPS

fficially licensed across sports, collegiate, ntertainment and specialty partnerships

NAL SPORTS

Loungers,

COLLEGIATE LICENSING

Loungers,

SPECIALTY LICENSING

LOCAL HOCKEY LICENSES

AFFINITY LICENSING

Steals&Deals

JILL’S SIGNATURE SEGMENT ON TODAY BY THE NUMBERS

As the host of TODAY s long-running and highly engaged shopping franchise Steals & Deals, Jill Martin provides the brand with a powerful national platform for product launches and consumer discovery. Airing bi-weekly during the TODAY Show’s 8 a.m. hour, the segment reaches millions of viewers and drives meaningful brand awareness, customer acquisition, and sales.

To date, the by Jill Martin brand has been featured in four highly successful Steals & Deals segments, generating significant demand and introducing the brand to a large new audience of TODAY viewers and digital shoppers. The partnership provides access to TODAY’s extensive distribution ecosystem, including broadcast, digital, and social channels, which collectively reach 3M+ daily viewers and 60M+ monthly visitors across the TODAY platform

These segments have proven to be a powerful engine for growth, driving large-scale inventory sell-through, accelerating customer acquisition, and expanding national brand visibility with additional Steals & Deals appearances already planned for the future.

SOCIAL BY NUMBERS

4-7M

Monthly Views

COMFORT-DRIVEN

601K Followers

30-50K

Monthly Interactions

RETAILERS

Appealingtoawide,multi-generationalaudiencenationwide,theJillMartinbrandcombines premiumproductswithaccessiblepricingtodriveascalabledemand.

Top-Spending States

While Jill Martin has a strong presence in key markets like New York, New Jersey, California, Pennsylvania, and Florida, our customer base extends far beyond these regions More than 60% of sales come from the rest of the country, highlighting the brand's broad national appeal. This geographic diversity allows us to create campaigns that resonate coast to coast while still leveraging key metropolitan markets for regional activations, partnerships, and events

*data based on

A Brand for Every Generation

One of the greatest strengths of the Jill Martin brand is its cross-generational appeal. Our customer isn't defined by age she's defined by her love of comfort, quality, and effortless style While our largest purchasing audience is between 35 and 64, customers span nearly every generation, with meaningful spending from Millennials through Baby Boomers. This gives us a unique opportunity to create content and campaigns that feel aspirational yet accessible, speaking to women at every stage of life

*data based on jillmartin.com

WHOLESALE COLLECTION

APPAREL

Comfort-first silhouettes designed for everyday luxury, licesnsing and customization

JILL MARTIN by

CLASSIC UNISEX SHERPA LOUNGER

Born from two best-selling blanket fabrications, the chic wearable lounger jacket has sold over 1 million units.

This viral unisex hero keeps customers coming back for new colors and patterns in the same signature silhouette.

DETAILS

SIZES

COLORS

WOMEN’S CROPPED SHERPA LOUNGER

The same hero silhouette, just cropped. Made to be worn couchside to courtside

Comes with matching sherpa scrunchie.

DETAILS

Hooded Single Button Closure Thumbholes Machine Washable

SIZES

EMBELLISHMENT OPTIONS

A DIGITAL BEST SELLER

PERFECT FOR YOUR ONLINE ASSORTMENT

Our 2-hit Cropped Sherpa Lounger continues to be one of our strongest-performing styles online.

YOUR ONLINE STORE

TO OUR RETAIL PARTNERS

If you have an online store, WE RECOMMEND ADDING THIS STYLE to your assortment.

OUR ONLINE SALES ARE THAT STRONG

This is a top-performing online style across multiple retailers

OPTIMIZED FOR ONLINE ASSORTMENTS

This silhouette consistently outperforms in digital channels, making it an ideal addition to your online assortment For brick-and-mortar locations, please ask us for our recommendations

STATEMENT BACK GRAPHICS

Eye-catching designs that photograph beautifully

PROVEN ACROSS CATEGORIES

MULTIPLE IMAGES DRIVES SALES

Shoppers can explore every angle and detail

A top seller in teams, neutrals, prints & more CUSTOMER FAVORITE

High ratings and repeat purchases.

CURRENTLY AVAILABLE IN New

ED LOUNGER LITE

’ s Cropped

ary elevated blanket fabrication, the f the Classic Sherpa Lounger. LS

ed Single Button Closure Thumbholes Machine Washable

COLORS

UNISEX COZY PLUSH PANTS

The indoor/outdoor Sherpa Pant to be worn from sleep to street

DETAILS

SIZES

ALL OVER LOGO PRINT OPTIONS

INTERESTED IN YOUR OWN LOGO OR TEAM? ASK US!

HOME

Cozy essentials designed for everyday comfort and elevated living

60" X 70" SHERPA THROW BLANKET

Made from an ultra-soft 250 gsm sherpa, this cozy throw is designed for everyday comfort and comes wrapped in a bow for the perfect giftable touch.

DETAILS

COLORS

THE ULTIMATE GIFT

Also available in your logo or team all over print.

Comes wrapped in a logo printed ribbon for teams

Available in plain satin ribbon for prints and solids

Comfort-fir designed fo people who

“Beth Stern & I have been dear friends for over 20 years. This collaboration was in the stars as Beth literally sleeps and breathes pets Her love for animals began at a young age and has grown into a mission to personally foster and rehabilitate abandoned cats, dogs, and bunnies to be adopted and welcomed into new and safe forever homes.”

-Jill

PET APPAREL

DETAILS

SIZES

AVAILABLE IN

DETAILS

SIZES

AVAILABLE IN

ACCESSORIES

THE AUTOGRAPH FAN BAG

Designed for unforgettable fan moments, the Autograph Fan Bag makes it easy to collect signatures from athletes, performers, and characters complete with an optional branded mini Sharpie option.

DETAILS Elevated Gold Hardware Detachable Sharpie Crossbody Strap

Double Zipper for Ease Stabilizing Feet on Bottom

IZE/DIME

CUSTOM SHARPIE OPTION

In partnership with , the bag can be paired with a custom-branded mini Sharpie, making it easy to collect autographs from players, alumni, or mascots A fun and functional piece that turns any moment into a memorable fan experience

Available Leagues: MLB, NBA, WNBA

Ask about other custom options.

CORD PAPERCLIP CHAIN

ALL STYLES ARE AVAILABLE AS A NECKLACE OR BRACELET

18k gold plated brass

Interchangeable charm system

Adjustable necklace, bracelet and earring options

Lobster clasp closures

Sports, entertainment & custom charms

Clip-on charms on a nautical cord designed to personalize handbags and totes

AT A GLANCE

MLB - NFL - NBA - WNBA - WIZARD OF OZ - SPHERE - SPACE JAM - AARON JUDGE

AT A GLANCE

HOME ACCESSORIES

NBA AT A GLANCE

WNBA AT A GLANCE

THE RUBY RED SLIPPER

AT A GLANCE

KEY FEATURES:

SPHERE AT A GLANCE

APPAREL

ACCESSORIES

IN THE SPOTLIGHT

PRESS - PARTNERSHIPS - ACTIVATIONS

“As her company grows, so does the impact she’s able to have on fighting cancer for everyone. ” -

FEATURED EDITORIALS

PINK POWER HOUR TODAY

On October 1st, let’s turn pain into purpose on the TODAY Show.

A simple genetic test – a quick spit test that takes only seconds – helped save my life. Had I known earlier, I may have been spared chemotherapy, radiation, a double mastectomy, and ongoing treatment. I can’t bear to watch anyone else go through this unnecessarily. That is why, on the first day of Breast Cancer Awareness month, we are filling the plaza with Warriors – people who in the face of unimaginable obstacles choose to forge forward with strength, grit and kindness.

“Jillfoughtbreastcancerwithallhermightandwithsuchgrace Itisanhonortobepartofherjourney Sheusedherplatformandreached millionsofpeopletoraiseawarenessallwhilebattlingaggressivesurgeriesandchemotherapy Weraisedover$4milliondollarstogetherwhenwehonoredherattheMountSinai/DubinBreastCentergalainDecemberof2024 ShesaysI amherhero,butsheisoneofmine”

SinaiHospital

OnOctober1st,2024,JilllaunchedanationalcampaignontheTODAYSHOWincollaborationwiththeNBA&WNBA Withthehelpofher contactChloeattheleague,JillwasabletoturntheNBAlogoman,WNBAlogo&otherteamlogospinktoraisemoneyfortheirrespective charities ThankyoutotheUniversityofMichigan,MiamiHeat,ClevelandCavaliers&NewYorkKnicksforparticipatinginour2024 campaign Becauseofourefforts,ahugedonationisbeingmadetoBCAawarenessandgenetictesting-atestthatsavedJill’slife

JillalsotookpartintheNFLCrucialCatchjoiningtheFootballNightinAmericacrewtohelpraiseawarenessaroundtheleague’sexisting initiative OnSeptember26th,onthebroadcastandatMetLifeStadium,Jillwashonoredforthegraceandbraverysheshowedduringherpublic battlewithbreastcancer.

Jillplansonmakingthisyearevenbiggerandhopesyoucanbeapartofitinsomeway

with Lorna Luft

QVC Sell Out Story

Note from Lorna Luft included with each collection item:

“The ruby slippers have become more than a costume they are a symbol of inner strength They remind us that the power to come home, to feel safe, to feel seen, has always been within us

My mother clicked those slippers for every person who ever needed to believe they had the courage to keep going

This collection carries that same spirit forward a whisper of magic and a reminder that you already have what you need

Just like Dorothy you ’ ve had the power all along

Collection Tag

Tag becomes a frame-able key are momento. Making this a priceless gift-with-purchase.

momentsguestscomebackfor seasonafterseason. TogetherwithWarnerBros,we’reexcitedtobringthe mostmagicalIPtolifestartinginOz through immersiveproducts,interactivekits,andexperiences rootedinnostalgia,imagination,andtogetherness Wecan’twaittoseewheretheyellowbrickroadleads us.

XO, Jill

Martin

JILL MARTIN X LOONEY TUNES

Campaign Recap:

Performance Highlights

The campaign delivered strong engagement across Instagram, with top-performing content reaching over 125K views and nearly 4K interactions, and multiple posts driving 50K–100K+ views through dynamic, personality-led video content.

Content & Engagement

Reels featuring real-world moments and character integration consistently outperformed, while consistent Instagram Story coverage maintained momentum throughout the campaign and reinforced product visibility across a high volume of touchpoints.

Press & Amplification

A key driver of reach was the integrated press and content tour, which included stops at the TODAY Show control room, a segment on Good Day New York, and a visit to the StyleCaster office, alongside a feature of the collection during that night’s Knicks game broadcast, extending visibility beyond owned channels.

Partnership Impact

Strategic collaborations with partners including WB Style, TODAY Show, NBA Store and talent integrations, like Al Roker and Allan Houston, further amplified overall reach and engagement.

COLLABORATIONSandCUSTOMIZATION

JillMartinLicensingcontinuestoexpandthroughstrategiccollaborationsandcustompartnershipsacrosssports,entertainment, andlifestylecategories.Thepartnershipshighlightedhererepresentjustaselectionofrecentinitiatives,withmanyadditional collaborationsandcustomprogramscurrentlyindevelopmentasthebrandcontinuestogrow.

THE GIFTING & ACTIVATION EXPERIENCE

Wng brand partners with sports teams and leagues always with full approval from the organizations involved. For example, Cadillac, a proud sponsor of the New York Giants, partnered with us to bring their brand presence directly into the fan experience Together, we hosted a unique collaboration insid ation that elevated both y experience.