May/June 2026 Hereford World

Foundations for the Future ‘26

FRIDAY, SEPTEMBER 18, 2026 Dinner • 5:30 PM (Central Time) • Frozen Genetics Sale • 7 PM

n In our opinion, 3504 is the prototype Hereford cow: high capacity, gorgeous udder, moderate structure, fertile, and extremely docile.

n Her first calf just posted ratios for REA 114 and IMF 127.

n Top 1% for UDDR, TEAT, BMI$ and BII$

n ET progeny are standouts in our Spring 2026 calf crop.

n Full sister to herd sire WALKER FULL CIRCLE 3511 ET

n Selling 1/2 interest with the option to double and own 3504 in her entirety.

n We are retaining her heifer calf at side sired by H GO PRECISION 234.

We invite you to give us a call and discuss the possibilities and impacts 3504 could have on your program!

SATURDAY, SEPTEMBER 19, 2026

CHB Sires of Distinction 1,202 Bulls Honored

COLUMNS 30

55 Welcome to The Hereford Masters in Madison

A tradition unlike any other. — by Chloé Durian

56 Herefords in the City

Bridging agriculture and urban classrooms through the 2026 queen service project. — by Lauren Wingler

58 JNHE Judges

Meet the judges for “The Hereford Masters in Madison,” the 2026 VitaFerm® Junior National Hereford Expo (JNHE).

DEPARTMENTS

62 Stepping into Sustainability

From the Field

Sales Digest

Cover photo: “Plated Perfection,” courtesy of Certified Hereford Beef®.

(ISSN 1085-9896), Vol. 117, No. 3, published (March, April, May/June, July, September, November and December) by Hereford Publications Inc., 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Periodical postage paid at Kansas City, Mo., and additional entries. Subscription rates, $35 a year. POSTMASTER: Send address changes to Hereford World, 11500 N.W. Ambassador Dr., Ste. 410, Kansas City, MO 64153. Hereford World agreement #1803689

Beef is Best World’s Perspective

by Sydnee Shive

Consumer demand continues to be remarkable.

At the grocery store each week, I often find myself standing alongside other 20-somethings perusing the fresh beef sitting in the meat counter. It’s a national trend. According to the Power report (see Page 28) released in March by the Meat Institute and FMIThe Food Industry Association at the Annual Meat Conference, Millennials and Gen Z accounted for two-thirds of all unit growth in 2025. Meat reached new heights last year, with $112 billion in sales, a pound increase of 2% and dollar gains of 2.8%.

As consumers continue to search for extra protein, and in an era where “protein” seems to be almost a buzzword, meat is a natural source. Beef is full of iron and B vitamins. It’s the best-tasting protein available, and more consumers are reaching for it.

This increase in demand is thanks to the diligent efforts of generations of beef producers. In the early 1990s, one in four steaks failed tenderness standards. Today, 90% of consumers laud beef’s eating satisfaction, both at home and in restaurants.

Moreover, Hereford breeders continue to select for carcass traits, such as marbling, and do so without sacrificing maternal traits, docility or efficiency. This is something to be proud of.

In this issue

The May/June Hereford World is our beef issue. From the Certified Hereford Beef® (CHB) featured on the cover to the list of CHB Sires of Distinction (CHBS) on Page 30, this issue is all about the most important part of the cattle industry — the beef that lands on consumers’ plates.

The CHBS program recognizes breed-leading carcass performance

bulls. New this year — CHBS must have a minimum of five scan progeny and/or one carcass progeny used in the American Hereford Association’s (AHA) genetic evaluation. Shane Bedwell, AHA director of breed improvement and chief operations officer, provides more information about why this requirement was added in his column on Page 10.

While the producers of Certified Hereford Beef are important — the foodservice distributors and restaurants serving the product are just as important. When people discover the quality, consistency and flavor of CHB, they usually don’t go back to any other branded beef. Consistently, CHB filets are amongst the best steaks I’ve ever eaten.

Filo’s Tavern in Winchester, Tenn., has served Certified Hereford Beef since its opening in 2022. The restaurant is featured on Page 24. As a chef for more than 30 years, owner Jim Filaroski has a palate for perfection. Certified Hereford Beef fits his high standards.

The VitaFerm® Junior National Hereford Expo (JNHE) is quickly approaching. As we gear up for a great event in Madison, Wis., a preview of JNHE starts with the schedule on Page 54. You will also find more about this year’s judges on Page 58.

The JNHE unites young Hereford enthusiasts from across the U.S. Ranchers are united by one common goal — raising great beef. And food, like beef, brings people together. My favorite celebrations involve eating a good steak at a table with my closest friends and family. May is National Beef Month. Celebrate accordingly and eat beef at the table with your family and friends.

Contacts

American Hereford Association

Address: 11500 N. Ambassador Dr., Ste. 410 Kansas City, MO 64153 816-842-3757 • Fax 816-243-1314 hworld@hereford.org • Hereford.org

AHA BOARD OF DIRECTORS

President

Austin Snedden, Maricopa, Calif. Vice president

Scott Sullivan, Grannis, Ark. Directors

Term expires 2026

Jim Coley, Lafayette, Tenn.

Hampton Cornelius, LaSalle, Colo.

Term expires 2027

Jerry Delaney, Lake Benton, Minn. Cindy Pribil, Hennessey, Okla.

Term expires 2028

Danny Fawcett, Ree Heights, S.D. Grant McKay, Marysville, Kan. Jim Williams, Kearney, Neb.

Term expires 2029

Bryan Blinson, Buies Creek, N.C. Joe Ellis, Chrisman, Ill. Joe Dan Ledbetter, Wheeler, Texas

ADMINISTRATIVE STAFF

Executive vice president

Jack Ward, jward@hereford.org

Chief operating officer and director of breed improvement

Shane Bedwell, sbedwell@hereford.org

Chief financial officer

Leslie Mathews, lmathews@hereford.org

Director of records department

Stacy Sanders, ssanders@hereford.org

Director of youth activities and foundation

Amy Cowan, acowan@hereford.org

National shows coordinator and youth activities assistant

Bailey Clanton, bclanton@hereford.org

Associate director of youth marketing and education

Chloé Durian, cdurian@hereford.org

Education and information services coordinator and records supervisor

Laura Kouba, lkouba@hereford.org

Director of communications and digital content

Taylor Belle Matheny, tmatheny@hereford.org

Audio-visual specialist

Kelsey Vejraska, kvejraska@hereford.org

Administrative assistant and event coordinator

Claire Norris, cnorris@hereford.org

Member Cattle Registration Fees

Age of calf Paper Electronic

Up to 4 months

$14.50 $12.50

4-8 months $20.50 $17.50

8-12 months $27.50 $22.50

More than 12 months $52.50 $52.50

Member of

Commercial advertising representative

Certified Hereford Beef Staff

President and chief executive officer

Ernie Davis, edavis@herefordbeef.org

Account executive

Marie Prodell, mprodell@herefordbeef.org

Brand manager

Ty Ragsdale, tragsdale@herefordbeef.org

Commercial Programs

Director of commercial programs

Justin Miller, jmiller@hereford.org

Commercial marketing representatives

Jake Drost, jdrost@hereford.org

Trevor Johnson, tjohnson@hereford.org

Hereford World Staff

Director of field management and seedstock marketing

Kane Aegerter, kaegerter@hereford.org

Production manager

Caryn Vaught, cvaught@hereford.org

Executive editor

Wes Ishmael, wishmael@hereford.org

Managing editor

Sydnee Shive, sshive@hereford.org

Assistant editor

Katie Maupin Miller, kmiller@hereford.org

Contributing editor

Cristin Tavernaro

Creative content and editorial specialist

Kaitlyn Baker, kbaker@hereford.org

Graphic designers

Sharon Blank and Teri Wolfgang

Contributing writers

Sarah Beth Aubrey and Laura Nelson

Field Staff

Western Region – Contact the AHA Ariz., Calif., Idaho, Nev., Ore., Utah and Wash.

Central Region – Austin Brandt Iowa, Kan., Minn., Mo., and Neb. 712-621-1829, abrandt@hereford.org

Upper Midwest Region – Corbin Cowles Ill., Ind., Ky., Md., Mich., Ohio, Pa., W.Va. and Wis. 270-991-2534, ccowles@hereford.org

Southwest Region – Contact the AHA Ark., La., N.M., Okla. and Texas

Eastern Region – Peyton Pruett Ala., Fla., Ga., Miss., N.C., S.C., Tenn. and Va. 731-988-8470, ppruett@hereford.org

Mountain Region – Aaron Friedt Colo., Mont., N.D., S.D., Wyo., central and western Canada

701-590-9567, afriedt@hereford.org

Northeast Region – Contact the AHA Conn., Del., D.C., Maine, Mass., N.H., N.J., N.Y., R.I., Vt., and eastern Canada

Jay Carlson, Carlson Media Group LLC 913-967-9085, jay@carlsonmediagroup.com

The publisher reserves the right to decline any advertising for any reason at any time without liability, even though previously acknowledged or accepted.

Celebrate and Remember Breed Focus

by Jack Ward

Hereford delivers what consumers want.

May transitions from spring into summer. When days stretch longer, folks start heading back outdoors to put beef on the grill, and the nation celebrates National Beef Month. This federal designation recognizes the efforts of all who bring beef to dining tables in America and around the world.

With spring calving complete for many and preparations for the next breeding season beginning, National Beef month also serves as reminder of producers’ enormous responsibility to feed and nourish a growing population with an incredibly wholesome product.

Beef tastes great, of course. It is also an excellent source of high-quality protein, iron and B vitamins, especially B-12. Beef is an important part of a healthy diet, as reinforced by the recently published 2025-2030 Dietary Guidelines for Americans.

As you will read in this issue of Hereford World, domestic consumer demand has never been stronger for animal protein, especially beef. Many of you realize current beef popularity was hard won, having lived through the 20 years between about 1990 and 2010 when beef demand declined approximately 1% per year. As producers deliberately focused on improving carcass quality, the tide began to turn.

For perspective, 84.5% of beef carcasses graded Choice and higher last year; 11.8% graded Prime and 12.5% graded Select. Compared to 2010, Choice was up 12.6%, Prime was 8.4% more and Select was 19% less. During the same period, carcasses grading in the upper two-third of Choice or higher increased by 8.1% to 31.6%.

Despite currently tight beef supplies and historically high retail prices, consumers continue demonstrating their willingness to pay more for beef of higher quality. Last year’s Choice retail beef average value was $2.84 per

pound more than in 2020 at $9.38. The all-fresh retail beef average price was $2.46 higher during the same period, reaching $8.84 per pound last year.

All of this is why it is ever more important for producers to select for traits such as marbling, which add carcass quality and assurance that consumers enjoy a reliably great eating experience.

Answering the demand

Hereford breeders have certainly responded. Consider performance results of the 2024-born calves at Olsen Ranches Inc., Harrisburg, Neb., part of the National Reference Sire Program. As Shane Bedwell, American Hereford Association director of breed improvement and chief operating officer, described in April’s Performance Matters, 90% of those calves at Olsen Ranches graded in the upper two-thirds of Choice and 31% graded Prime.

More importantly, Hereford breeders have increased carcass quality without sacrificing maternal strength, efficiency or disposition. Breeders have improved udder quality and teat size at the same time. In other words, Hereford breeders have done a great job of focusing on all traits of economic relevance.

Saluting sacrifice

May is also when we recognize those who gave their lives in service to the U.S. The final Monday in May is recognized as Memorial Day and is one of the most meaningful observances in the nation. It embodies deep historical, cultural and emotional significance. During difficult times and some unrest around the world, Memorial Day offers a shared moment for all to come together, regardless of background or beliefs, to reflect on common values like service, sacrifice and resilience.

Board Action

Spring AHA Board Meeting

The American Hereford Association Board of Directors met April 7-8 in Kansas City, Mo.

AHA Bylaws amendments

The Board voted unanimously to approve these amendments to the Bylaws of the American Hereford Association (AHA):

The Bylaws of the Association are hereby amended by deleting Article I in its entirety and by inserting, in lieu thereof, the following:

Principal Office. The principal office and location of American Hereford Association (the “Association”) shall be in the metropolitan Kansas City area.

The Bylaws of the Association are hereby amended by deleting Section 2 of Article IV in its entirety and by inserting, in lieu thereof, the following:

Section 2. Annual Meeting of the Members. The annual meeting of the members of the Association shall be held in the metropolitan Kansas City area during the American Royal show or during the week preceding the beginning thereof in each year, on such date and time and at such place as shall be determined by the Board of Directors and upon such notice as shall be required by these Bylaws.

Certified Hereford Beef® (CHB)

Craig Bacon, Hampton Cornelius, Jim Williams, Bryce Schumann, Kerryann Kocher, Angie Krieger and Dennis Stiffler were approved unanimously to serve on the Certified Hereford Beef board of directors Feb. 20, 2026.

Show and sale

The Board unanimously approved recognizing the American Royal as a Level II national show and Cattlemen’s Congress and the National Western Stock Show as Level I national shows.

The Board unanimously approved Josh Jasper as the auctioneer for the 2026 Ladies of the Royal Sale and Dustin Layton as the auctioneer for the 2027 National Hereford Sale at Cattlemen’s Congress.

The Board voted unanimously to approve the recommended judges list for all 2026-27 national shows (view the list at Hereford.org).

By unanimous vote, the Board approved the list of judges submitted by the National Junior Hereford Association board of directors for junior shows hosted in conjunction with AHA national shows.

Gene Edit Task Force

The Board reviewed survey results presented by the Gene Edit Task Force. By majority vote, the Board passed a motion to table action until the AHA summer Board meeting.

Finance/audit

UMB Bank portfolio manager, David Kuebelbeck, and institutional relationship manager, Brande Anderson, reviewed the current investment policy and strategy for the AHA and Hereford Legacy Fund.

Member service

The Board voted unanimously to ratify the AHA Board election process.

Breed improvement

The Board supported unanimously that a CHB Sire of Distinction must be in the top 25 percentile for Certified Hereford Beef Index (CHB$), have a minimum 25% accuracy for ribeye area (REA) and marbling (MARB) expected progeny differences, and have at least one progeny real harvest measurement or five progeny scan carcass measurements used in the AHA’s genetic evaluation.

Marketing/communications

The Board voted unanimously to pass a motion to adopt the “Stamped for More” national advertising campaign.

Commercial programs

The Board voted unanimously to invest resources into further research of bovine congestive heart failure, real harvest measurements and CHB visual specs.

By a majority vote, the Board selected Crystal River Ranch in Colorado as the Hereford Commercial Producer of the Year.

Spiral Up Performance Matters

by Shane Bedwell

Phenotypes advance genetic prediction reliability.

Last month, I shared the latest progeny performance data from sires evaluated in the National Reference Sire Program (NRSP) at Olsen Ranches Inc. in Harrisburg, Neb. I’ve received several comments since then, recognizing the completeness and competitiveness of the bulls. The group is remarkable in how they set the curve for genetic progress and represent relevant sires that are sure to be in pedigrees for generations.

reached at sbedwell@hereford.org.

You’re invited!

Plan to attend the 2026 Beef Improvement Federation Research Symposium and Convention June 1-4 in Boise, Idaho. For early-bird registration and the schedule, visit BeefImprovement. org/2026-symposium/2026-schedule.

This set of bulls ranks in the top 15% for the Certified Hereford Beef® Index (CHB$). As impressively, the bulls rank in the top 13% for the Baldy Maternal Index (BMI$) and in the top 20% for teat size (TEAT) and udder suspension (UDDR) expected progeny differences (EPDs). The notion that you must sacrifice certainly doesn’t apply to this set of bulls.

I encourage you to review the bulls, starting on Page 24 of the April Hereford World, where you will find complete results.

Continual accuracy improvement

It is always interesting to evaluate how each bull’s indexes compare before and after inclusion of the NRSP progeny performance data.

For instance, there is a 0.85 rank correlation between the bulls’ CHB$ before actual carcass data and feed intake data were added and afterward. Even though the range and spread in the actual CHB$ changed, the rank correlation was virtually the same before and after actual carcass and feed intake data were included.

In the world of genetics, a rank correlation of 0.80 or more is regarded as essentially the same trait. This example should reinforce Hereford breeders’ confidence that the genetic evaluation is getting it right, for the most part, when it comes to predictions of hard-to-measure traits.

It also underscores the importance of phenotype collection. The genetic rank correlation is so strong in this example because of phenotypes gathered by breeders and through programs, like the NRSP, Hereford Feedout Program and the National Junior Hereford Association Fed Steer Shootout.

Commitment to collecting these phenotypes will continue to separate the American Hereford Association (AHA) and its members from those who believe genomics alone represent a proverbial silver bullet. Also keep in mind — the AHA genetic evaluation has been anchored by Whole Herd Total Performance Records (TPRTM) since 2001.

CHB genetic excellence

The Certified Hereford Beef Sire of Distinction (CHBS) program recognizes breed-leading carcass performance bulls. As more carcass and scan records have been added to the AHA genetic evaluation over time, more animals are stacked generationally making them better connected to carcass and/or scan data through pedigree. Consequently, accuracy levels have increased for ribeye area (REA) and marbling (MARB) EPDs of non-parents. CHBS designees must achieve a minimum accuracy of 0.25 for both REA and MARB and be in the top 25% for the CHB$. Beginning this year, CHBS must also have a minimum of five scan and/or one carcass progeny used in the AHA’s genetic evaluation. This new requirement helps ensure CHBS have reliable accuracy, no matter the age of the sire. This, too, illustrates the importance of collecting phenotypes. You will find the latest list of CHBS beginning on Page 30 in this issue. As always, keep them sound.

What’s New?

Association News and Events

“What’s New?” is a column designed to keep you in the know about Hereford happenings. You can sign up for Hereford Headlines, an electronic newsletter distributed the first Friday of each month by the American Hereford Association highlighting Hereford news and events. You can also receive the Bald Faced Bottom Line, a commercially-focused electronic newsletter sent the third Friday of each month. To subscribe to these free newsletters, send an email to outreach@hereford.org. Archived issues are posted at Hereford.org

WATCH FOR DELEGATE NOMINATIONS

Postcards will be mailed to eligible American Hereford Association (AHA) members May 1 or via email (noreply@ballot.com) to members who opted for electronic participation. Replies must be postmarked or returned electronically by June 1.

Association News

Hall of Fame/Hall of Merit nominations due May 5 Nominations for the AHA’s prestigious Hall of Fame and Hall of Merit are now open and due May 5. Deserving recipients for the 2026 induction will be honored at the AHA Annual Meeting in Kansas City, Mo., in October.

The Hall of Fame honor recognizes Hereford breeders who have dynamically influenced the direction and advancement of the breed. The Hall of Merit commends individuals who have greatly influenced the cattle industry.

You may submit your nomination online by going to Hereford.org. You will find the nomination forms under the “About” tab. Contact Claire Norris at cnorris@hereford.org for more information about submitting your nomination.

Century and Golden Breeder nominations due June 1

Celebrating generational Hereford breeders is a highlight during the AHA Annual Meeting. The Century Breeder

recognition honors families and operations in the Hereford business for 100 years. Golden Breeders recognizes those in the business for 50 years. You will find the nomination form at Hereford.org, along with a list of those previously recognized. For questions or more information, contact Claire Norris at cnorris@hereford.org.

2026 AHA Annual Meeting dates and hotel information

Make plans to join us for the AHA Annual Membership Meeting and Conference held Oct. 23-25, at the Kansas City Marriott Downtown. Registration and a detailed event schedule will be available by late summer. Find more information at Hereford.org/annual-meeting.

2026 Headquarter Hotel

value to Hereford cattle and enhancing client experience, value points in cattle feeding, AHA breeder and commercial Hereford user tools and services, and the evolution of Certified Hereford Beef® (CHB).

Complete the application online at Hereford.org by July 1.

Cook joins AHA as mail room and inventory associate

Kansas City Marriott Downtown 200 West 12th Street

Kansas City, Missouri 64105 816-421-6800

Apply for the 2026 Hereford Seedstock Academy

The AHA will welcome its fourth class to the annual Hereford Seedstock Academy Sept. 7–11. During four intensive days of networking and interactive educational sessions, members of the Seedstock Academy will delve into: the role of Hereford genetics in the current and future commercial cattle sector, adding

The AHA welcomed Molly Cook, Kearney, Mo., as the mail room and inventory associate April 9. In her position, Cook will oversee all mail room organization, including material storage and inventory of mail room supplies and promotional material, prepare packages for external shipment, coordinate deliveries and pick-up, and manage fulfillment functions for AHA and its subsidiaries.

“Molly’s position is integral to the success of membership communications,” says Shane Bedwell, AHA director of breed improvement and chief operations officer. “We are excited to have Molly join the AHA. She is equipped with a plethora of administrative experience and strong organization skills, making her well-suited for the role.”

AHA election process

Each year three American Hereford Association (AHA) Directors retire from the Board and three new Directors are elected to succeed them.

The election procedure is a multi-step process.

1) Nomination of board candidates

The AHA Board of Directors executive committee selects a five-member nominating committee at-large. According to Section 3(a) of Article VI of the AHA Bylaws that were amended Oct. 29, 2015, the nominating committee shall nominate no less than three nor more than six candidates for election as Directors of the Association, each of whom shall be an active member or a representative of an active member at the time of nomination and shall submit the names of those candidates to delegates at the meeting of delegates. In addition, any delegate present in person may nominate any active member (including himself or herself) or any representative of an active member as a candidate for Director at the meeting of delegates.

2) Election of voting delegates

Each state elects voting delegates to attend the AHA Annual Membership Meeting in Kansas City, Mo., to vote on the slate of nominees. Each state is entitled to one delegate for every 750 Hereford registrations recorded from Jan. 1-Dec. 31, 2025. A state must have a minimum of 375 registrations to be entitled to one delegate. If the number of registrations exceeds 750 or any multiple thereof by 375 or more, the state will be entitled to an additional delegate or delegates. In addition, each state is allocated a delegate for the first 25 members and an additional delegate for every 100 members thereafter.

region will have at least one director.

3) State election of voting delegates

On May 1, delegate nomination postcards are sent to eligible AHA members. Replies must be postmarked by June 1.

Each active member is asked to nominate one state candidate to be elected to serve as a delegate to the AHA Annual Membership Meeting. An active member is defined as a member that registered at least one animal in the calendar year preceding the year of the election.

In states where more nominations are received than voting delegates are allocated, a state delegate ballot will be sent to each active member to vote from a list of state nominees. Each active member will vote for the entitled number of state delegates.

Weighted votes

Each AHA member vote for their delegate will be weighted based on the number of registrations from the AHA member, as follows: Number of registrations Weighted votes 1-20 1 21-50 6 51-100 15 101-200 30 More than 200 60

Principle place of doing business

Each active member must vote in the state that is his or her principle place of doing Hereford business, i.e. ranch or farm address must be in the same state in which he or she is voting.

Election schedule

May 1 AHA mails delegate nomination postcards.

June 1 Delegate nominations are due.

June Delegate ballot will be sent out to each active member. Each active member will be asked to vote for the corresponding number of delegate candidates allocated to each state.

Aug. 1 All delegate ballots must be returned.

Oct. 1 Elected state delegates are announced.

Oct. 24 Election of Directors by the delegates will take place at the assembly of state delegates during the AHA Annual Membership Meeting in Kansas City, Mo.

With more than 15 years of experience supporting operations, logistics and administrative functions at Smithfield Foods, Cook brings astute attention to detail, organization and hands-on experience managing shipping, inventory and daily operational tasks to her post at AHA. She is a graduate of Briarcliff University.

“I am truly grateful for this opportunity to join the AHA team,” Cook says. “Being part of an organization with such a rich history in the agriculture community means a great deal to me. I’m excited to grow in this role, contribute wherever I am needed and be part of a team that plays an important role in serving its members.”

Industry News

Attend the 2026 BIF Research Symposium and Convention Register for the 2026 Beef Improvement Federation (BIF) Research Symposium and Convention that will be held June 1-4 in Boise, Idaho.

Each year the BIF symposium draws a large group of leading seedstock and commercial beef producers, academics and allied industry partners. The attendance list is a “who’s who” of the beef value chain, offering great networking opportunities and conversations about the issues of the day. Program topics focus on how the beef industry can enhance value through genetic improvement across a range of attributes that affect the value chain.

For registration and more symposium details, including hotel information, visit BIFSymposium.com.

Youth JNHE entry deadlines

The early-bird online entry deadline ($20 discount per entry) is May 15, and the final ownership and entry deadline is June 1 for the 2026 VitaFerm®

Junior National Hereford Expo (JNHE), which will be held July 4-10 in Madison, Wis. Visit Hereford.org to receive more information and enter online. Please note all entries must be completed online. If you have questions about the online entry process or anything related to JNHE, contact Bailey Clanton at bclanton@hereford.org or Amy Cowan at acowan@hereford.org.

Additionally, to accommodate the growing contests, JNHE participants must pay $5 to participate in showmanship and judging.

All showmanship and judging contestants must pre-enter by June 1 and pay the entry fee at that time. JNHE participants must be members of the National Junior Hereford Association (NJHA).

JNHE steer DNA reminder

JNHE exhibitors must submit DNA for their steers. All steers showing at the JNHE must be registered by the AHA and are required to be parent verified to both sire and dam. A DNA profile of the steer, along with its sire and dam must be completed through the official AHA lab by the entry deadline. No steer certificates will be accepted, only registration papers.

Request a DNA test kit through your MyHerd account or send an email to aha@hereford.org. Make sure to include in the email your member number, the animal’s registration number and the reason for DNA testing.

Please plan ahead to ensure registrations and transfers are handled before the May 15 (early bird) and June 1 JNHE entry deadlines.

NJHA board applications open

Twelve outstanding Hereford juniors serve on the NJHA board of directors. Each year, four board members are elected to three-year terms at the annual membership meeting, which is held in conjunction with JNHE. During their term, directors develop and implement programs and events that serve junior Hereford members from across the nation. Candidate applications close June 1. Find more details at Hereford.org/youth/NJHA/board.

Advertise in the JNHE show program

Advertising in the JNHE program gets your operation in front of a variety of audiences. Between spectators and attendees, the pages of the program are flipped through a countless number of times.

Upon event check-in, each exhibitor’s family receives a copy of the show program. Included in the program are the schedule, judges, awards program, showmanship breaks, all cattle entered in the JNHE, exhibitor listing, etc. Additionally, it’s published online.

For advertising specs, more information or to reserve your space, reach out to Bailey Clanton at bclanton@hereford.org.

Spring is Here Member Service

by Laura Kouba

It’s that time of year again. Fall 2026 herd inventories were generated this month for Whole Herd Total Performance Records (TPRTM) members. Check your mail or your MyHerd.org account for your herd inventory and remember to turn it in by July 15 to receive a $0.25 perhead discount for every female maintained on the inventory. Inventories turned in July 16–Sept. 1 will be charged the normal $5.50 per cow, $3 per first-time heifer and $1.50 per bull (optional).

Any inventories turned in after Sept. 1 will incur the $2 per head surcharge. Any dam whose offspring you intend to register and record weaning performance data through the Whole Herd TPR program must be listed on the current inventory.

Common inventory FAQs

Q: I sold a cow and transferred her to someone else’s ownership. Why is she still showing on my inventory?

A: If an animal is listed on your inventory, but you have sold the animal, then a proper disposal code and date must be reported to remove the animal from your inventory. If the animal was sold with papers, American Hereford Association staff does not automatically remove the animal from your inventory because they are not certain if you still have offspring to register out of the animal. If you would like to remove the animal, use the disposal code “T sold with papers” and the appropriate disposal date.

Q: If I have embryo transfer (ET) calves out of a dam I do not own, do I have to add the donor dam to my inventory?

A: No, you do not have to add the donor dam to your inventory. However, a recipient cow inventory fee for each ET calf will be billed if the calf is recorded with birth performance information (birth weight). If birth performance information isn’t reported, a recipient inventory fee won’t be billed.

Q: If I jointly own a dam with someone else, but I don’t have physical possession of the dam and won’t be registering her calf, what do I need to mark her as on my inventory?

A: If you multi-own a dam with someone else, you will want to make sure you keep the dam on your inventory. However, if you aren’t the member who will be registering her calf, you will want to mark her as “CE12 multi-owned, no calf.”

Q: I have females that aren’t showing up on my inventory. Why?

A: Remember, females won’t appear on the inventory until they have reached at least 18 months of age. Heifers should only be enrolled on the inventory if they’re bred to calve in the season described. In this instance, fall 2026.

Keep in mind your reproductive status and disposal code options below. Inventories can be submitted electronically through MyHerd.org or via mail or email. As always, if you are having problems navigating MyHerd you can view the MyHerd help pages, the more than 20 tutorials or call customer service at 816-842-3757.

Laura Kouba is the records supervisor and education and information services coordinator of the American Hereford Association. She can be reached at lkouba@hereford.org.

Reproductive status codes

NS – Next season

NE – Non-exposed

CE6 – Calf born dead or died shortly after

CE7 – Aborted/premature

CE8 – Open, missed out

CE9 – Died, calving difficulty

CE10 – ET donor dam

CE11 – ET recipient dam

CE12 – Multi-owned, no calf

Disposal codes

T – Sold with papers

1 – Sold as a breeding animal without papers

2 – Sold as a feeder calf

3 – Died, illness

4 – Died, injury

5 – Died, calving difficulty

6 – Died, old age

7 – Died, other

8 – Culled, inferior production

9 – Culled, open

10 – Culled, illness

11 – Culled, injury

12 – Culled, poor temperament

13 – Culled or died, genetic defect

14 – Culled, bad feet

15 – Culled, poor udder

16 – Culled, prolapse

17 – Culled, cancer eye

18 – Culled, structurally unsound

19 – Culled, old age

20 – Culled, other

CHB Bites

by Ernie Davis

Cultivating the Latino Powerhouse

“CHB Bites” is a column designed to keep you in-the-know about the Certified Hereford Beef® (CHB) program. To get involved with CHB on social media, search Certified Hereford Beef on Facebook and Pinterest, or @certifiedherefordbeef on Instagram.

The U.S. Latino market is a demographic and economic powerhouse reshaping American food culture1 and driving outsized demand for fresh proteins. With roughly 70% of the Latino population under age 45, this segment is young, family-centered and on a growth trajectory that translates directly into sustained grocery and foodservice spending. Hispanic households over-index on food expenditures, especially fresh proteins, making them a highvalue audience for beef brands and American Hereford Association (AHA) members looking to expand Certified Hereford Beef® (CHB) volume and loyalty.

Beyond population dynamics, this market segment’s purchasing power is remarkable. If the U.S. Latino economy were a standalone nation, its GDP— roughly $4.1 trillion — would make it the fifth-largest global economy. This means Latino consumers shape retail assortments and influence trends. They are more likely than average to live in multigenerational households and to prioritize family meals — conditions that favor larger format purchases, familysize packaging and premium, flavorful proteins.

Certified Hereford Beef is uniquely positioned to capitalize on both U.S. Latino demand and export opportunities across Latin America. CHB’s brand values of family, tradition, pride in craftsmanship and quality meals

mirror the cultural leanings of many Latino consumers.

Taste testers, retailers and sales teams in Latin America consistently describe CHB’s flavor profile as, “Perfect for Latino tastes — bold but not overpowering, with a natural, full beefy flavor.”

After seeing and hearing our strong basis for differentiation and sampling our product in Colombia, we not only received positive feedback, but we won over the largest retail grocery chain in the country. We are preparing for a CHB launch in 35 Exito stores, with a second rollout in another 30 stores by the end of summer. That is the very definition of market momentum.

By listening to and visiting our largest customer, Rancho Markets, we know this audience rewards brands that meet their taste preferences and authentically connect with them. On-target strategies drive trial and cultural resonance drives loyalty. Latino consumers demonstrate higher engagement with brands that reflect their culinary traditions, values and heritage.

Winning this market requires culturally relevant product positioning, targeted retail and influencer partnerships and creative content that celebrates family, tradition and flavor. Those shared values create authentic storytelling opportunities that transcend language and format. Rather than merely translating

our English promotional campaign into Spanish, CHB is implementing a customized plan that connects with Latinos where they shop, cook and celebrate. By highlighting our shared values as we tell our brand’s quality story and the ranch-to-table care behind each cut, CHB becomes a trusted part of family celebrations and everyday cooking.

With CHB merchandised in Exito stores and in the innovative Rancho Markets, we have key building-block relationships that provide a distribution platform and a testing ground for tailored, scalable packaging, merchandising and co-marketing initiatives that speak directly to Latino shoppers.

CHB has a clear advantage in cultivating the Latino market segment, which represents a core growth engine. On behalf of the AHA, we are deploying smart, costeffective initiatives to cultivate U.S. Latinos. Winning requires cultural relevance in product, messaging and retail and influencer partnerships. Early retail wins create a strong foundation to scale up in the U.S. The payoff will be larger volumes, deeper loyalty and brand equity that extends well beyond this vital consumer segment.

1U.S. Latino market data sourced from PDG Insights.

For more information about Certified Hereford Beef, visit CertifiedHerefordBeef.com or email info@herefordbeef.org.

Learning Leadership Youth Movement

Lessons That Last

by Lauren Gatz

The National Junior Hereford Association (NJHA) has been a constant for me in a season of life that has been anything but constant.

When I was elected to the NJHA board, I was heading into my junior year of college at Kansas State University. During my three-year term, I have graduated from college, transitioned to a full-time job and moved to a new city. Through all the change, the NJHA has remained steady. It has been a place of growth, a source of support and a reminder of where it all started.

Looking back, I realize my time on the board has shaped me just as much personally as it has professionally. The lessons I’ve learned along the way are the ones I will carry far beyond my years as a junior member.

Leadership is about the people

Serving on the NJHA board has allowed me to see our organization from multiple perspectives. One of the most impactful experiences during my time on the board came while serving as membership chair, where I worked alongside Harlee Watson to reimagine how we connect with our junior members beyond the VitaFerm National Hereford Expo (JNHE).

When we set out to rebrand the Pen-to-Pen program into the NJHA Meet-Up Powered by Sure Champ our goal was simple — better serve the needs of our juniors and create meaningful and accessible ways for our members to engage. That experience taught me leadership isn’t just about continuing what we have always done, but also being willing to adapt, collaborate and think differently when it benefits the people you serve.

The people who made it possible

None of my experiences would have been possible without the people who make this organization what it is.

Chairman

Salem Sifford, ssifford366@gmail.com

Vice chairman

Sam Birdsall, birdsall.sam04@gmail.com

Communications chair

Emma Ballinger, emma.ballinger@uky.edu

Membership chair

Rylie Meinhardt, rjmeinhardt@gmail.com

Fundraising chair

Matt Bruns, mattbruns101@gmail.com

Leadership chair

Lauren Gatz, lauren03g@gmail.com

Directors

Kendall Boatman, kendallboatman@gmail.com

Sarah Beth Callicott, callicottsb@gmail.com

Jordan Mitchem, jkmitchem@gmail.com

Gavin Rhode, 24grhode@gmail.com

Harlee Watson, harleewatson1@gmail.com

Maddie Weaber, maddieweaber@gmail.com

Director of youth activities

Amy Cowan 816-842-3757, acowan@hereford.org JrHereford.org

It also showed me the value of industry partnerships and the role they play in strengthening opportunities for youth in agriculture. The support from Sure Champ allowed us to take this idea and turn it into something that could have a lasting impact.

Growth happens outside your comfort zone

If there is one thing the NJHA has consistently done, it’s pushed me outside my comfort zone.

Whether it was leading BOLD Conference workshops, speaking in front of large groups or building connections with juniors at events across the country, each experience challenged me to grow in my confidence and ability to lead. Not every moment felt easy, but each one was necessary. Through those experiences, I learned the importance of showing up, even when you’re unsure, and trusting growth comes from being willing to try.

To Amy Cowan, Bailey Clanton and Chloé Durian: thank you for your leadership, support and the example you set for us board members. Your investment in our breed and its members does not go unnoticed.

To our advisors, thank you for your guidance and the countless hours you invest in the success of our board. To my fellow board members, both past and present: thank you for the friendship, teamwork and shared commitment to our juniors and strengthening this organization.

And to my family, thank you for being my constant support system and for encouraging me to pursue every opportunity this organization has offered.

A foundation for the future

The Hereford breed has given me more than I could have ever imagined. It has shaped my path, influenced my career and ultimately led me to where I am today. My passion for agriculture and the beef industry is rooted in the experiences and opportunities I’ve had through this organization.

As I look ahead, I’m excited to continue building a career in agriculture and to give back to an industry that has given so much to me.

Serving on the NJHA board has been an honor I will never take for granted. While this chapter is closing, the lessons, relationships and experiences will stay with me long after the chapter ends.

Stepping with Confidence

by Harlee Watson

Do you remember where you were three years ago? Three years ago, I was preparing to make one of the most influential decisions of my life. I knew I wanted to serve on the National Junior Hereford Association (NJHA) board, but I didn’t know when the right time would be. I was a high school junior, and I had heard comments that made it sound like my age would be a disadvantage.

I knew deep down that leadership is not defined by age, but commitment. I understood the responsibility, and I cared deeply about the juniors. I chose to run and forgot about perfect timing. The opportunity mattered more. Looking back now, I am grateful I didn’t let hesitation or doubt hold me back.

To every junior who has ever questioned whether they are “ready,” I hope you realize you do not need to wait for the perfect moment or for universal approval. If you have the passion, ethic and heart, you are ready to step forward. Sometimes the right time is the moment you decide to believe in yourself.

Lessons learned

Serving on the NJHA board is a commitment. It’s a balancing act between school, work, travel and service with professionalism and grace, even on the days that seem hard. It’s also laughter in the barns, new friends and the pride that comes with watching others step into their confidence for the first time.

One of the most meaningful lessons I learned is that leadership is rooted in intentionality. It is not

about being the loudest voice in the room, but the most thoughtful. It’s about listening before speaking, understanding before acting and recognizing the best ideas often come with time and patience. Leadership is measured not by how many tasks you complete, but by how many people you empower along the way.

This year brought a new lesson during my term — choosing your impact. Leadership provides countless opportunities to influence others, but it also asks you to decide how you will show up, what you will stand for and who will be around you. Throughout the challenges and triumphs, the board became a source of strength for me. They carried me through long days, difficult decisions and moments when life’s weight felt heavy.

This year, the board guided me through the tremendous loss of my dear friend, A.J. Farrow. He was the kind of person whose presence made every room brighter. He led through kindness, humor and making people feel valued. His passing reminded me the relationships we build are not just connections; they are legacies. A.J. showed me, without ever trying, that the most meaningful impact we leave is often found in small moments of compassion and the way we treat others.

To the people who made this possible

As I reflect on my time in the maroon jacket, I am overwhelmed with gratitude for the people who shaped this experience. To my fellow board members present and past: thank you for your collaboration, friendship and shared commitment to this organization. We navigated challenges, celebrated victories and grew together in ways I will always value. To Amy, Bailey, Chloé and the advisors: thank you for your guidance, patience and belief in our potential. Your leadership is a model of professionalism and purpose.

To the NJHA members, thank you for inspiring me with your enthusiasm, curiosity and willingness to step outside your comfort zone.

You are the reason this board exists, and watching you grow has been the greatest privilege of my term. To my family and friends, thank you for your unwavering support, encouragement and love. Your belief in me made every step of this journey possible. To A.J., thank you for reminding me what truly matters — kindness, connection and living with a full heart. You continue to guide me.

As I retire from the NJHA board, I do so with a full heart and a renewed sense of purpose. This organization has shaped me into a stronger leader, more intentional teammate and more compassionate person. My time on the board is ending, but my commitment to the Hereford breed and its youth is not. I look forward to supporting this organization in new ways and cheering on the next generation of leaders as they step forward with confidence and vision.

Foundation for the Future Foundation’s Focus

by Chloé Durian

The spirit of giving and community has been on full display this spring as we race toward this year’s VitaFerm® Junior National Hereford Expo (JNHE), “The Hereford Masters in Madison.” Annually, the Hereford Youth Foundation of America (HYFA) Foundation Club serves as a central hub for connection, hospitality and purpose while welcoming members, supporters and families who share a passion for advancing Hereford youth.

The Foundation Club has become a cornerstone of the JNHE, offering a place for donors and friends of the breed to gather, recharge and engage more deeply with HYFA’s mission. From morning conversations over coffee to afternoon visits ringside, the space fosters meaningful relationships and highlights the collective commitment to supporting leadership, education and opportunities for junior members. The steady growth of Foundation Club memberships

each year is a testament to the strength and enthusiasm behind the Hereford community and its shared dedication to the future.

Thanks Sale of Champions supporters

HYFA thanks those who brought that same energy into one of the most anticipated events of the spring — the Sale of Champions, which was held March 4 to benefit the JNHE. The sale once again demonstrated what can be accomplished when a community rallies behind a common goal with a great turnout and overwhelming support. Buyers and consignors came together with purpose — supporting the 2026 JNHE and the Growing a Lasting Legacy Fund — helping sustain and strengthen the JNHE for years to come. The excitement and generosity seen throughout the event created momentum that will carry the JNHE forward.

from members plays a vital role in sustaining HYFA’s pillars of scholarship, leadership, education and research. It’s an investment not only in the event itself, but in the young people who represent the future of the Hereford breed. Each membership contributes to a larger vision of cultivating confident, capable leaders who will carry the Hereford legacy forward.

The Foundation Club creates a space where supporters can see firsthand the impact of their investment while enjoying the very best the exposition has to offer. From exclusive hospitality and premium viewing opportunities to the camaraderie shared among members, the experience is both meaningful and memorable.

President

Ray Ramsey

317-462-7122, rayramsey77@gmail.com

Vice president

George Sprague 541-465-2188, gks@bar1ranch.com

Directors

Jill Bielema 616-292-7476, jrbielema@gmail.com

Katie Colyer 208-599-2962, katie@hereford.com

Bill King 505-220-9909, bill@billkingranch.com

Kathy Buchholz 214-537-1306, kathy@gkbcattle.com

Bruce Everhart 317-407-3618, bruceeverhart56@gmail.com

Curtis Curry

918-521-4629, curtis.curry@american-national.com

Director of youth activities

Amy Cowan

816-842-3757, acowan@hereford.org HerefordYouthFoundation.org

The success of the Sale of Champions goes far beyond the showring. Proceeds directly benefit JNHE, helping ensure the event continues to grow and provide lifechanging experiences for Hereford youth across the country. From contests and leadership development opportunities to scholarships and educational programming, these funds play a critical role in enhancing every aspect of the junior national. The selling of a lifetime Foundation Club membership — an exclusive opportunity only available through elite offerings such as the Sale of Champions — continues to make a lasting impact. This unique offering not only provides a VIP JNHE experience but also represents a longterm commitment to HYFA’s mission.

Join the Foundation Club today

The impact of a Foundation Club membership reaches far beyond the week of JNHE. Support

Foundation Club memberships can be purchased through the HYFA website each year prior to the JNHE, making it easy for supporters to get involved and be part of the experience. There are three levels of Foundation Club membership, each offering unique benefits designed to enhance your time during the JNHE. Club members receive VIP passes with access to ringside seating, providing a comfortable and convenient way to take in the show. In addition, beverages and hors d’oeuvres are served during designated club hours, creating an inviting atmosphere to relax, connect and celebrate alongside fellow supporters.

As the JNHE quickly approaches, we invite you to be part of something bigger. Join the Foundation Club, enjoy the best of JNHE and help continue creating opportunities for Hereford youth for years to come.

Chloé Durian is the American Hereford Association’s associate director of youth marketing and education. She can be reached at cdurian@hereford.org.

Every mating decision shapes more than the next calf, it shapes your reputation and your legacy. With advanced reproductive programs designed to accelerate progress, Trans Ova helps breeders concentrate their best genetics, sharpen selection, and move forward with confidence. The result is more predictable outcomes, stronger demand, and momentum that builds generation after generation. Your legacy is already in motion. Are you ready for what’s next?

Hereford Women

by Madison Katzenberger

Golf Swings, Scholarships and Service

For many, the VitaFerm® Junior National Hereford Expo (JNHE) is a time to exhibit projects, participate in contests and connect with old friends while also making new ones. It is a time to try new things, make memories and support our youth. This year, the National Hereford Women (NHW) are sponsoring the Hereford Invitational Golf Tournament. This is going to

be a fun experience for people to get out of the barn, network with others, and of course, work on their golf swing. We invite everyone to join us July 6 at the Pleasant View Golf Course in Madison, Wis. Sign up today, as only 24 teams are eligible to play.

OFFICERS AND COMMITTEE CHAIRS

President: Bellana Putz, Otley, Iowa

Vice president: Brandi Murphree, Hamilton, Texas

President-elect: Madison Katzenberger, Monroe, Wis.

Secretary: Rosie Katzenberger, Monroe, Wis.

Treasurer: Alexis Stitzlein, Glenmont, Ohio 4941 State Route 514 Glenmont, OH 44628

Ex Officio: Beth Mansfield, Liberty, Tenn.

Every year during the JNHE, the Hereford Youth Foundation of America (HYFA) awards more than $50,000 in scholarships and prizes to various Hereford youth from across the country. The Hereford Women are proud to be a part of the many donors who support juniors by presenting 10 scholarships for National Junior Hereford Association members to attend the Faces of Leadership Conference, the Bud Snidow Award, NOP Founders Scholarship, Junior Golden Bull Award, Prospect Awards and more. Thanks to all the gracious supporters who have helped make it possible to award these scholarships year after year.

Additionally, do not forget to sign up for the Queen’s Tea with our 2026 National Hereford Queen, Lauren Wingler. Join her and all the respective State Hereford Queens to enjoy fun, food and camaraderie. Keep an eye out for Lauren’s service project — Herefords in the City. Her project is designed to bridge the gap between agriculture and inner-city school students who may have little exposure to agriculture. It brings interactive agricultural education, hands-on activities and children’s books into classrooms. Her project aims to spark curiosity, build understanding and create lasting connections to agriculture. Please join her for the opportunity to write letters to students, sharing your personal experiences and stories about life on the farm. Also be sure to personalize a golf ball during the Queen’s Tea as a keepsake to remember all the fun you had during the 2026 JNHE. Lauren will also be accepting

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Perfect Palate

Serving up culinary excellence and Certified Hereford Beef® in Franklin County, Tennessee.

by Sydnee Shive

Nestled in the downtown square of Winchester, Tenn., Filo’s Tavern is more than just a place to enjoy a phenomenal meal — it’s a brick-and-mortar testament to Jim Filaroski’s years of culinary expertise, his pursuit of greatness and his passion for creating a phenomenal guest experience.

Filaroski owns and operates Filo’s with his wife, Heather. Since the restaurant’s opening in 2022, Filo’s has featured Certified Hereford Beef® (CHB) in its top-cut guest experience — aligning with its mission to pair high-quality, consistent food with first-class service.

“As a young lad, my dad gave me a few bits of advice. If you want to be good, stay in the middle where everybody else is, if you want to be great, do a little extra,” Filaroski says. “That’s the mentality I’ve used my whole career — work a little harder and provide an outstanding experience.”

A natural gift

Some people are born for their professions. Whether it’s destiny, a calling or the work of a higher power — Filaroski was meant to be a cook and restaurateur. Born in Portland, Maine, he took to creating elegant meals early.

“I grew up in Kuala Lumpur, Malaysia, and when we were over there, we had a chef that cooked for us every day in our kitchen. So, every night I’d sneak down and see what she was doing, and then I spent more and more time with her,” Filaroski says. “I got an addiction at a young age.”

This love for cooking only continued to grow. As a child and teenager, Filaroski traveled the world with his family, deepening his interest in cuisine as he sampled food from different cooks, cultures and parts of the globe. He spent his summers in Laconia, N.H., near Lake Winnipesaukee, working in his grandfather’s grocery store and restaurant for 25 cents a day.

“When I turned 14, I decided that instead of working for a quarter a day, I was going to work for this list of American candy. I worked all summer, and then I brought the candy home (to Malaysia) and sold it to the kids that weren’t

able to come back to the U.S. I netted 500% more selling candy than making a quarter a day. That’s how I lived all year — on that money.”

With natural business acumen and a passion for food, Filaroski moved back to Portland when he was 16, where he worked for a chef until he was 19. The chef prompted him to go to culinary school. Filaroski ended up graduating from the Culinary Institute of America and then went to work at Disney.

“I chose Disney because I wanted to learn their standards and how a well-run company is operated,” Filaroski says. “You go to a Disney property, and it’s always meticulous. The buildings are always perfect. Everything’s great. I wanted to learn at a young age. My dad said, ‘Son, if you surround yourself with great people, great things happen.’ I wanted to learn under the best, and so Disney was it.”

While at Disney, Filaroski was asked to join Houston’s in Atlanta, Ga., where he continued to grow his love for doing things well and learned how to become a businessman. He eventually joined a restaurant group in Nashville, Tenn., and helped found J. Alexander’s — a venture that grew to a collection of 58 restaurants over Filaroski’s 30 years with the group.

Filo’s is born

When one shareholder bought J. Alexander’s outright, Filaroski’s life changed in the blink of an eye. Without a job and with little desire to join another corporate restaurant group, Filo’s was founded.

“It was surreal. I knew everybody by name. I knew their children’s names. I knew what baseball team they liked. And it was a very personal build. We did it very slowly and meticulously,” Filaroski says. “And when it went away, I was like, ‘What next?’ I couldn’t even wrap my head around it because it took us 30 years to build 58 restaurants. And hence the birth of Filo’s Tavern.”

Winchester is a city full of history. The building that houses Filo’s Tavern — a former barbecue restaurant — was built in 1875. The Filaroskis created their restaurant space with words like ‘inviting, open and friendly’ at top of mind. From its soft colors and solid maple floors to arched windows, it feels modern while maintaining its historic charm.

The menu at Filo’s receives constant tweaks and improvements. It features local food and fusions from Filaroski’s world travels. It includes the best ingredients available, like tuna from Hawaii, salmon from Scottland and Certified Hereford Beef. The meals are high-quality and easy for the Filo’s team to execute consistently.

“The easy part to me is to get something unique every day and go, what am I going to do with this?” he says. “What is the world missing?”

Filo’s is a culmination of years of hard work and dedication to combining fantastic food with even better service. No detail went unnoticed, from the restaurant’s interior design to its menu.

“I think this is a true testament to showcasing all of your skills, when you truly go out and do it for yourself,” Filaroski says. “And that was the last feather I wanted to put in my cap, to say this was 100% ours. That’s why we did Filo’s Tavern.”

Filo’s runs on a simple philosophy Filaroski calls the “three-legged barstool” — quality food, value and service.

“If you’re in the restaurant business, you should serve outstanding, quality, consistent food at the best possible value. If you have a professional building and beautiful ambiance, you should also give somebody $100 worth of service at a $25 check average. That’s how I became successful.

“And living up to those standards, not just talking about it, but coming in every day and making that happen,” Filaroski says. “That’s what I believe in. Outstanding food at the best value.”

Coming home to Hereford “I never wanted to give a dish or an item to a guest that I personally wasn’t self-fulfilled with, that didn’t make me go, ‘Wow,’” Filaroski says.

With a lifetime of enjoying and creating meals and years of kitchen and restaurant experience, Filaroski has a palate for perfection. After more than three decades of serving another premium branded beef product at J. Alexander’s, he says the quality, flavor and consistency eroded over time. Frustrated, he went on the hunt for better beef.

“I found a lot of other things out there. But I kept going back to this Hereford beef,” he says. “The loins were smaller. They were more consistent. I could get blocky steaks. The quality of the beef is phenomenal.”

As the beef industry has selected for ribeye size over time, steaks have gotten bigger. This also means steaks are cut thinner. Guests eat with their eyes, and they want a thick, blocky steak. Certified Hereford Beef’s consistent flavor and ideal sizing made it the best fit for Filo’s.

“I did get some feedback in the beginning. Like, ‘Why would you go from a black-hided animal to a red-hided animal? Black hides are worth the quality,’” he says. “And I’m like, ‘Well, I disagree with you.’ So, we started out with Hereford. And suddenly, our steak sales were just booming. You know, ‘Best filet I’ve ever eaten in my life.’ And that’s why we do this.”

Filaroski only wants what’s best for his guests. Best service, best price and best beef. The outstanding and consistent quality of Certified Hereford Beef fits into his three-legged barstool philosophy.

“Quality wins every argument — point blank, period,” he says. “So, if it doesn’t get past my palate, it isn’t getting to the dining room. And that’s really the simplicity of it.”

Quality, consistency and service that goes above and beyond is a hallmark of Filo’s. It’s a hallmark of Filaroski’s career, too. Guests and employees are proud that Filo’s Tavern calls their Tennessee town home.

“That’s my business strategy, to give guests the highest quality for the best possible price,” Filaroski says. “That’s been how I built Houston’s, J. Alexander’s and this. When you build a restaurant, it’s been open for 38 years and it’s doing more sales 38 years down the road than it did day one, you’re doing something right. That’s what we try to do.”

Beef Demand Dominates

Total meat sales record-high last year.

by Wes Ishmael

Domestic consumer demand for meat, especially beef, shined brighter than ever last year, according to the 21st annual Power of Meat report (POM) released in March at the Annual Meat Conference hosted by the Meat Institute and FMI, The Food Industry Association.

Meat sales hit a record high $112 billion in 2025 with a pound increase of 2%, according to Circana data1 . Millennials and Gen Z were a driving force behind the growth.

Beef dominated meat purchases, accounting for $45 billion in sales, and representing 40% of meat department dollars, according to the report. Beef also generated 71% of the department’s dollar gains and 57% of total volume gains in 2025.

“The meat department is outperforming because it delivers what shoppers want right now: protein, flexibility, value and taste,” says Rick Stein, FMI vice president of fresh foods. “Retailers that balance convenient ground options with premium, indulgent cuts will be best positioned to capture both budget-conscious and experience-driven shoppers.”

More than 98% of American households purchase meat, according to Circana data, and 45% of shoppers are actively trying to prepare more meals containing meat or poultry. Of the five dinners shoppers prepare at home per week on average, 90% already contain a portion of meat and/or poultry, according to 210 Analytics.

Generational transition

Based on Circana data, Millennials and Gen Z shoppers accounted for 67% of unit growth, and they are more likely than other shoppers to be actively trying to prepare more meals containing meat or poultry.

Moreover, children and teens influence household meat buying. Specifically, kids have some level of influence on meat and poultry purchase decisions in 81% of households with children, according to the report. Similarly, 72%

of shoppers with teens at home say their teens request meat and poultry, far ahead of requests for protein bars, shakes and powders.

Younger generations also lead the way in using social media and artificial intelligence (AI) platforms for meal inspiration. Twenty-four percent of Gen Z and Millennial shoppers use AI tools, compared to 10% of Gen X and 4% of Boomers. Overall, 15% of shoppers use AI tools, a 650% increase over two years ago.

Meat for health

Positive health and nutrition perceptions about meat and poultry continue to influence buying decisions with 77% of shoppers agreeing that meat and poultry are part of a healthy diet, up more than 20% since 2020.

“Americans are more focused on making smart food choices than ever before, and this latest Power of Meat report reinforces meat’s clear and irreplaceable role at the center of healthy, convenient, affordable meals today and for generations to come,” explains Julie Anna Potts, Meat Institute president and CEO.

If you were wondering, plant-based meat alternatives, once vaunted but never popular, continue to lose consumer appeal.

“Combined refrigerated and frozen plant-based meat alternative sales fell below $1 billion in 2025, marking another year of double-digit declines in dollars, units and volume,” according to the report. “Pound sales peaked in 2020, and volume for both refrigerated and frozen alternatives has now dropped below 2019 levels. Fewer than 6% of U.S. households purchased refrigerated plant-based meat alternatives in 2025, down 3.7% year-over-year …”

1Sales and purchase dynamics data are provided by Circana for the 52 weeks ending 12/28/25.

The Power of Meat study was conducted by 210 Analytics on behalf of FMI-The Food Industry Association and the Meat Foundation and sponsored by CRYOVAC® Brand Food Packaging.

The Certified Hereford Beef® Sire of Distinction (CHBS) program recognizes bulls in the Hereford breed excelling in bottom-line profit potential in the feedlot and on the rail. All bulls have the opportunity, but only a small percentage qualifies for this honor.

Bulls earning CHBS honors must:

1) Be in the top 25% for the Certified Hereford Beef Index (CHB$) profit index.

2) Have a minimum accuracy level of 25% for both ribeye area (REA) and marbling (MARB) expected progeny differences (EPDs).

3) Have a minimum of five scan progeny and/or one carcass progeny used in the American Hereford Association’s (AHA) genetic evaluation.

Bulls achieving CHBS status are recognized with CHB after their names when searching an animal or EPD inquiry on Hereford.org. The AHA Board of Directors established the CHBS program in 2007.

CHB Sires of Distinction

1,202 Bulls Honored

/S 3027 DOMINO 9764W 43052934

/S ARSENAL 00161 ET 44171322

/S DOMINO 77004 ET 43839091

/S EFFICIENT 0925 43147576

/S ENDURE 00142 ET 44169412

/S JBB/AL BOOM TOWN 44608 43567160

/S MANDATE 00758 44222602

/S MENTOR 22023 ET 44389480

/S REDBULL 44676 ET 43578669

/S REVOLUTION 66128 43720603

/S TESTED 55576 43667631

/S TESTED 88696 ET 44019900

/S TRM MANDATORY 88573 ET 44017618

2TK 001H HOUIE 201K 44394527

3S E STUDLEE SULLIVAN 750S ET 43838680

3S G MAN SULLIVAN 226Z 915S 44024323

4B 33Z VICTOR H18 44209370

6D MR CEO 814 43967448

6D MR X651 705 43862260

6D NEVADA 713 43862246

77 BOOMER D256 36A 4G 44015690

77 GRADY GRANDE 61H 44203174

77 MR ALL STAR 19A 18C 43589691

77 PINSTRIPE 76D 73G 44121402

77 POTENCY 8F 63G 44120592

77 WALK OFF 60D 87G 44120624

AGA 2U BRITISHER ZONE 101Z 43530568

AH JDH 34X VICTOR 33Z 2E ET 43803644

AH JDH MUNSON 15E ET 43803648

AH RAMBLE ON 619D 43709319

AH VICTOR ZED 710E 43803059

AH YANKEE 10S 42732198

AMC 0103 10Y TOWN HALL 1D 43653147

APH DOSS 10Y HOME STRETCH 6B 43493197

APH MERIT BODY BUILDER 2301 ET 44539416

APH REVOLVER G198 ET 44076312

APH TESTED LAD J594 ET 44310634

ASH TEAMWORK 11T ET 42792744

ASHEWOOD IRONMAN 244Z 43340970

ASM 405B RED MAN 325L ET 44491851

ASM 405B VALLEY 124J ET 44285397

ASM 801F ODYSSEY 116J 44297398

AUBREYS GKB MCGRADY2G 44063973

AW RIBSTONE 954 43056219

AW STATESMAN 038H 44177977

AWS DIRECTOR 945 42998951

B VIGILANTE 89 43921654

B&C

BAR JZ ADVENTURE 458X 43088191

BAR JZ AUTHORITY 635Y 43183355

BAR JZ BROADGAUGE 184H 44138905

JZ

BAR

BIRDWELL LONG RUN 7098 1665 ET 44298368

BIRDWELL MERIT 2833ET 44358759

BIRDWELL NEW STANDARD 2912 ET 44358760

BIRDWELL VANGUARD 5022 9337 44021997

BIRDWELL WALL STREET 0588ET 44255506

BLACKTOP ENDURE 1714 44270204

BOYD APPLAUSE 2004 44356918

BR 124Y TRAVIS E132 ET 43932136

BR 167Y TRUST 9165 44092581

BR 8123 BELLE AIR 1033 44223237

BR BELLE AIR 6011 43724674

BR BELLE AIR 8123 44057206

BR BELLE AIR E133 ET 43932137

BR DM BODACIOUS ET 42780184

BR DUNCAN 4142 43543275

BR E085 ENCORE 0143 44145327

BR E133 BELLE AIR 1324 44301005

BR ENCORE E085 ET 43930006

BR ENCORE E120A ET 43934735

BR ENCORE E121A ET 43934736

BR ENDURE 0159 44145342

BR ENDURE H055 ET 44190564

BR ER BIG COUNTRY 007 ET 44188539

BR GENESIS 1202 44251570

BR GENESIS H060 ET 44190569

BR GENESIS H064 ET 44190573

BR GENESIS J004 ET 44223219

BR GENESIS J005 ET 44223221

BR GKB CHARLIE 002A 44100035

BR GKB SILVERADO J031 ET 44239808

BR GKB WINCHESTER 1314 44300997

BR GOLD RUSH 569G 7098 2953 ET 44361348

BR HUTTON 4030ET 43542789

BR HUTTON 6014 43724697

BR KINGSTON H028 ET 44134997

BR PRIME B413 5041 7617 43856192

BR RARE AIR 2174 44385061

BR RED BARON 8300F 7098 1786ET 44358754

BR RELEVANT D67 7091 0195 44161095

BR RIP WHEELER E092 ET 43932117

BR SENSATION E056 ET 43929949

BR SOONER ON SOONER 43675970

BR SPECIAL ORDER E044 ET 43853452

BR SRR C&L LOEWEN VALIANT 43855869

BR STETSON 4084 ET 43529342

BR STREAMING J016 ET 44231974

BR TRENDING K014 ET 44350482

BR TRUST 0217 3373 43478273

BR VALIDATED B413 1272 7759 43864254

BRP 807R 42647133

BRP BENN R73 801 42929438

BRP PRIME DESIGN R73 05 43125022

BRP REVOLUTION X51 553 43660599

C 2052 4003 VIC 5192 ET 43584606

C 4038 BELL AIR 8071 ET 43889937

C 4196 BELLE AIR 8319 ET 43966928

C 4212 BLACK HAWK 7057 ET 43791032

C 440P HOMETOWN 3203 ET 43386575

C 5355C GENESIS 1301 ET 44293656

C 8078 BELL HEIR 0236 44123053

C ARLO 2135 ET 44359827

C BAR1 BAILEE VALOR 9354 ET 44077469

C BAR1 CANDY BELLE 9036 ET 44019093

C CHANDLER 0100 43078463

C CJC BELLE HEIR ET 43889959

C DENALI HD 2105 ET 44359800

C ETF WILDCAT 4248 ET 43487262

C GKB GUARDIAN 1015 ET 44257548

C KEY WEST 0065 44122894

C PURE GOLD 4025 42471165

C SPECIAL EDITION 7348 43871943

C STOCKMAN 2059 ET 43270627

C&L CONTENTION D56 5G ET 44065331

C&L DYNAMIC H028 4K 44370351

C&M KTP HUTTON 109Z 4012 43514993

CANYON GEM 33Z C211 324G ET 44151663

CANYON GEM NEW KID IN TOWN 22F 43884151

CB R294 4Y BENEFICIAL 304A 43417595

CH HIGH ROLLER 756 ET 43875385

CHEZ AA NEXT LEVEL ET 43527067

CHEZ DOMINO 100Y 43232860

CHURCHILL ACE 1161Y ET 43184478

CHURCHILL ADVANCE 2159Z 43282269

CHURCHILL ADVANCE 248K 44378144

CHURCHILL BR 5JNATIONWIDE 179J 44268920

CHURCHILL BROADWAY 858F 43919937

CHURCHILL DOC HOLIDAY ET 44484862

CHURCHILL DOMINO 133Y 43193410

CHURCHILL DOMINO 370A 43377068

CHURCHILL EQUITY 3316L ET 44504283

CHURCHILL HIGH NOON 8339F ET 44000066

CHURCHILL KINGDOM 128J ET 44267937

CHURCHILL LONG HAUL 234K ET 44378132

CHURCHILL MARK DOM 697D 43703078

CHURCHILL NEON 626S 42696418

CHURCHILL NEON 7127T ET 42791007

CHURCHILL PINSTRIPE 9124W ET 42992946

CHURCHILL RANCHER 592R 42580855

CHURCHILL RED CLOUD 0376H ET 44273826

CHURCHILL RED THUNDER 133J ET 44267942

CHURCHILL ROCKET 938W 42992826

CHURCHILL ROUGHNECK 0280H ET 44198621

CHURCHILL SENSATION 4193B ET 43481147

CHURCHILL SLUGGER 800U ET 42884828

CHURCHILL SMOKEY 3128L ET 44462190

CHURCHILL STANFIELD 3122L 44462187

CHURCHILL STATUS 6298D ET 43718069

CHURCHILL STUD 3134A 43377074

CHURCHILL TARGET 0165X ET 43092381

CHURCHILL THROTTLE 534C ET 43586904

CHURCHILL TRANSLATOR 273K ET 44378166

CHURCHILL TSC FIRST RATE 6206D 43715321

CHURCHILL W4 SHERMAN 2157K ET 44378036

CHURCHILL WILDCAT 754E 43802271

CHURCHILL YANKEE ET 42731411

CIRCLE D WRANGLER 832W 21837588

CK 3575 HUSKER N129 ET 43193097

CK MR YANK L132 43016411

CK ON TARGET N165 43189741

CL 1 DOMINO 001H 44138924

CL 1 DOMINO 0150X 43082428

CL 1 DOMINO 031H 1ET 44139064

CL 1 DOMINO 1115J 1ET 44259270

CL 1 DOMINO 1190J 1ET 44263190

CL 1 DOMINO 121J 1ET 44259178

CL 1 DOMINO 1235J 44259367

CL 1 DOMINO 136J 1ET 44259193

CL 1 DOMINO 175J 1ET 44259231

CL 1 DOMINO 215Z 43268007

CL 1 DOMINO 267K 1ET 44347274

CL 1 DOMINO 286K 44354486

CL 1 DOMINO 3197L 1ET 44459502

CL 1 DOMINO 3248L 1ET 44459552

CL 1 DOMINO 3262L 44459568

CL 1 DOMINO 348L 44459598

CL 1 DOMINO 420B 1ET 43465775

CL 1 DOMINO 6187D 43691873

CL 1 DOMINO 8117F 1ET 43903300

CL 1 DOMINO 8138F 1ET 43903316

CL 1 DOMINO 8146F 1ET 43903322

CL 1 DOMINO 862U 42897556

CL 1 DOMINO 9100G 1ET 44010062

CL 1 DOMINO 942G 44010158

CL1 DOMINO 215Z 44395243

CL1 DOMINO 465B 43465883

CMF 1720 GOLD RUSH 569G ET 44108010

CMF 1756 GUIDELINE 535G 44089325

CMF 20X EBY 351E 43875285

CMF 263D HUDSON 639H 44203429

CMF 333E HITCHING POST 648H 44203559

CMF 396F JET 687J 44313481

CMF LR 97B JAZZ 712J 44313566

CMF OHR 250D HOLLAND 625H 44203422

CMR THE PROGRAM A431 43382006

CRR 0016 PUNCH 338 ET 44507921

CRR 156J WIND RIVER 347 44507524

CRR 8Y HOMEGROWN 057 44184120

CRR G16 GENESIS 1101 ET 44296399

CSR 73D VALENTINO B413 40H 44172186

CSR 98E RED ROVER X651 21G 44047238

CSU ACCLAIM RAM 9226 44087610

CSU B233 43532013

CSU B244 43532017

CSU KID RAM 1204 44253902

CSU TRUST 167Y RAM 9262 ET 44088543

CT TODD 130J 44372575

CX 3022 ADVANCE 1637 43770860

D&M 53H LATITUDE 102L 42195754

DAKITCH MDK 181E STRATEGY 69H 44180262

DAN 122L RAMBO 96H 7R ET 42573707

DAN 3008 DANNY 2E 4N 42391167

DD J2 SH FINAL TEST 037 44144826

DD SM W NEMO 728 43813898

DESERT EXPLOSION 728 43829144

DHB 66589 726 MANDATE 104 ET 44446394

DHR DIABLO 955 3027 DOMINO 960 44079561

DJB X51 MOMENTUM 6C 43622855

DJF DEMO PROVIDENT B284 44284766

DM 745 CLAPTON 175 44394690

DS 1045 ADVANCE 3575N 42394633

DSB 1090 4041 REVOLUTION 111B 43456391

DTF BELLISARUS 24F 426 42531073

DTF HEAVY LOAD 2013 0X51 ET 43132507

DTF LEXMARK 4386 1J23 44310356

DTF POWER HOUSE 10Y 7E30 ET 43886318

DVOR 619G 934 EXPEDITION 1154J 44250689

E 16W MARSHALL 2017 ET 44423026

E 4140B MILES 7015 ET 43864900

E ILR ATHENS D98 43689808

E U806 VICTOR X84 43081297

ECR 173D ENDURE 8111 43971821

ECR 173D ENDURE 8125 43975410

ECR 173D ENDURE 8546 ET 43976739

ECR 173D ENDURE 9142 44061996

ECR 9170 ENDURE 2178 44401388

ECR HW 215 DOMINO 6001 43750256

ECR TSR OBH STANDING OVATION 43748450

EF 821C FELLIS K334 42087288

EF BEEF D876 F255 J 554 44240167

EF F524 FELLIS 821C 23710473

EF F745 FRANK P230 42528669

EF K334 CROWN BEEF N014 42373963

EFBEEF 4R REVOLUTION C644 43629464

EFBEEF 6378 PRIMECUT C660 43628058

EFBEEF 821C FELLIS S688 ET 42672721

EFBEEF A215 FORTUNE D817 43683956

EFBEEF A238 FORT C608 43591894

EFBEEF A250 TESTED E018 43777074

EFBEEF A250 TESTED F225 43894683

EFBEEF A250 TESTED F246 43898293

EFBEEF A250 TESTED F294 43904896

EFBEEF A250 TESTED H627 ET 44208622

EFBEEF B20 X51 BEN J895 44434401

EFBEEF B20 X51 D827 43673518

EFBEEF B413 PRIMESTOCK E007 ET 43772308

EFBEEF B413 VALIDATE F240 43897545

EFBEEF B413 VALIDATE F257 43898289

EFBEEF B413 VALIDATED J826 44434396

EFBEEF BENEFIT L200 44492292

EFBEEF BR VALIDATED B413 43558667

EFBEEF C609 RESOLUTE E158 ET 43847198

EFBEEF C609 RESOLUTE G487 44109959

EFBEEF C615 EQUITY E061 43799318

EFBEEF C615 RESOLUTION E008 43772332

EFBEEF D817 FORTUNE H668 44253478

EFBEEF D876 COST CUTTER F255 43898290

EFBEEF E158 STEADY J984 ET 44434407

EFBEEF FOREMOST U208 42896690

EFBEEF HPB X651 TESTED Z020 43286259

EFBEEF N093 PROFESSIONAL W485 43032128

EFBEEF N093 PROFICIENT Z058 43286295

EFBEEF P230 FRANK B518 43558680

EFBEEF P230 X2 FRANK D953 43709224

EFBEEF RESOLUTE CEO 43591829

EFBEEF SCHU LAR N014 BEEF Y876 43187528

EFBEEF TFL U208 TESTED X651 ET 43091736

EFBEEF U208 FORTUNE A215 43440081

EFBEEF U208 FORTUNE A231 43440080

EFBEEF U208 FORTUNE A238 43440174

EFBEEF U208 FORTUNE A244 43440057

EFBEEF U208 FORTUNE Z007 43286246

EFBEEF U208 FORTUNE Z088 ET 43286323

EFBEEF X51 RESOLUTE C615 43591846

EFBEEF X651 TESTED A250 43440096

EFBEEF X651 TESTED D876 43683946

EFBEEF X651 TESTED D885 43707542

EFBEEF X651 TESTED E116 43849411

EFBEEFP230FRANKIET099 42819024

EPHR ELKER PATHFINDER 842 266B 43675505

EPHR ELKER PATHFINDER 999G 44029852

ERNST 6027 TRUSTED 857 43947936

EXR AIR EXPRESS 8135 ET 43899156

EXR BENCHMARK 8240 ET 43968864

EXR GENERATOR 0333 ET 44196588

F 33Z VICTOR 044 44127244

F 33Z VICTOR 117 44219543

F ENDURE 194 44221814

F FINAL TEST 722 43782451

F HOME TESTED 711 43781881

FF DISTINCTION J362 44388545

FH 417 ADVANCE 908 44052742

FIVE J’S TESTED 4013 0945 44294973

FOUR L 279R BENNETT X0153 ET 43206437

FPH X90 BENNETT ENCORE E106 ET 43824835

FR COUNTY LINE 3522 ET 44504360

FRENZEN DYNAMIC D44 43761091

FRENZEN FINAL TEST J74 ET 44323806

FRENZEN MARK DOMINO H42 44213265

FRENZEN MC REDSTONE U5 42945090

FS ADVANCE 7053E ET 43868910

FS ADVANCE 9114G 44114610

FSL TRUSTWORTHY 167Y 1C 32F 43915248

FSL WPM CREDENCE 167Y 16F ET 43915249

FTF MASTERPLAN 1705J 44314910

FTF PRIME PRODUCT 226Z 43289496

FTF PRIME PROFIT 849F 43911680

FTF QUALITY BEEF 330A 43383715

FTF TESTIMONY 0707H 44200914

FTF TESTIMONY 828F 43911635

GB L1 DOMINO 082H 44163900

GB L1 DOMINO 458X 43488874

GB L1 DOMINO 9120G 44095888

GENOA 17128 DOMINO 19197 44012561

GENOA 27A HOMETOWN 19263 ET 44096834

GENOA 6011 BELLE AIR 19073 ET 44011928

GENOA 6011 BELLE AIR 19091 44011891

GENOA 7934 COMSTOCK 21009 44223692

GENOA DOMINO 3027 11012 43174400

GENOA FOREMOST 12180 43349446

GENOA GH NEON 17N 11025 ET 43174378

GENOA YORK Y02 17013 43781453

GERBER ANODYNE 001A 43408924

GERBER CANAAN 041C 43639075

GERBER HIGH TIME H65 44189906

GERBER JOSHUA J32 44246736

GERBER KUDOS K10 44343392

GERBER SQUIRE 627S 42689476

GH 7057 COPPERSTONE ET 11K 44440284

GH 7101 ROCK SOLID 5Z 43450968

GH NEON 17N 42554149

GH RAMBO 279R 42651231

GKB CONAIR K102 ET 44368471

GKB EJE 6011 BELLATOR 8072 ET 43940699

GKB GENESIS K107 ET 44367767

GO 3196 ADVANCE S109 42698172

GO KING E33 43796790

GO MS SENSATION B15 43481849

GOBLE OHR FULL TRUST 103A 43357679

GR FELT 2784 43500353

GR NEW YORK 3129 44041337

GR NEW YORK 3269 44041350

GRANDVIEW 7OAKS SONORA 145R 42647892

GRANDVIEW VIC H132 23G 4003 ET 42491059

GRNDVIEW CMR156T VISIONY509 ET 43214916

GV CMR STRONG 156T Y449 ET 43215023

H B DISTINCT 44184682

H BANKER 613 ET 42717072

H BENTON 2205 ET 44372116

H EASY DEAL 609 ET 42717067

H EISENHOWER 0593 ET 44230712

H EXCEL 8051 ET 42910021

H PG ENTICE 2349 ET 44369899

H THE PROFIT 8426 ET 43916400

H TIMELESS 2236 ET 44369841

H WMS THOMAS COUNTY 1443 ET 44257454

H3L MR. 0002X ADVANCE 118E 43774050

H5 0945 DOMINO 0245 1ET 44133074

H5 0945 DOMINO 7181 ET 43792609

H5 161 ADVANCE 384 43375324

H5 215Z DOMINO 011 44132947

H5 5019 ADVANCE 8217 43898487

H5 5019 ADVANCE 891 43898010

H5 5019 ADVANCE 9241 44042304

H5 5019C ADVANCE 988 44039594

H5 81E DOMINO 906 44025039

H5 9184 DOMINO 1325 44237928

H5 9241 ADVANCE 1328 44237931

H5 9241 ADVANCE 2132 44355546

H5 9241 ADVANCE 3224 ET 44460376

H5 988 ADVANCE 277 44355496

H5 H033 HARVEST 2267 ET 44367626

H5 SOLUTION 064 43087867

HA MASTERPIECE M242 42311236

HAROLDSON’S UNITED 33D 36G 44096841

HARVIE E SACKETT ET 201E 43922411

HARVIE EXPANSION ET 135G 44119260

HARVIE SMOKE STACK ET 195B 43711169

HBR KPHM VALLANT 010 44188628

HCC ARAPAHO 6037 ET 43740694

HCC LEGACY S01 ET 42697758

HCC VALLEY 0073 H ET 44212133

HH ADVANCE 0022H ET 44128602

HH ADVANCE 0025H ET 44129518

HH ADVANCE 0054H ET 44128626

HH ADVANCE 0059H ET 44129519

HH ADVANCE 0159H 44128721

HH ADVANCE 0317H 44203478

HH ADVANCE 1023J 44238838

HH ADVANCE 1045L 42151369

HH ADVANCE 1069J ET 44245910

HH ADVANCE 1128J ET 44238932

HH ADVANCE 2034K ET 44346698

HH ADVANCE 2052K ET 44346713

HH ADVANCE 2068K 44346725

HH ADVANCE 2106K 44346761

HH ADVANCE 2116K 44346768

HH ADVANCE 2137K ET 44346789

HH ADVANCE 3004L 44454152

HH ADVANCE 3027L 44454172

HH ADVANCE 3037L ET 44454182

HH ADVANCE 3044L ET 44454189

HH ADVANCE 3052L ET 44454197

HH ADVANCE 3102L ET 44454242

HH ADVANCE 5019C ET 43578975

HH ADVANCE 5337C ET 43635218

HH ADVANCE 6007D ET 43688371

HH ADVANCE 6065D 43688424

HH ADVANCE 6148D ET 43689163

HH ADVANCE 6223D 43688559

HH ADVANCE 7154E ET 43786248

HH ADVANCE 8008F 43896716

HH ADVANCE 8010F ET 43896718

HH ADVANCE 8082F ET 43897461

HH ADVANCE 8120F ET 43896810

HH ADVANCE 8132F 43896818

HH ADVANCE 8147F ET 43896832

HH ADVANCE 8181F ET 43896856

HH ADVANCE 9065G 44008175

HH ADVANCE 9076G ET 44008185

HH C GOLDEN OAK OUTCROSS 529ET 43640146

HHF PROVISION 5L ET 44453642

HHQ 33Z PERCY 5E 43776083

HILLS GALORE 44Z RESOLUTE 128D 43866386

HL STIMULUS 2108 ET 44249795

HLB VIPER B33 44209118

HME 0146 Z207 KEN C25 43673398

HME 63N TUNDRA Y114 43228248

HOMESTRETCH X338 10Y CG 33F ET 43916508

HQ CUDA 864F 43875809

HRC Z DUDE 7597 43864430

HUTH 502 ADVANCE D006 F083 43940471

HUTH A014 LEADER F028 43940511

HUTH CLC WF DELUXE K016 44370488

HUTH F041 ADVANCE F083 J075 44274789

HUTH FULL HOUSE N003 42409445

HUTH HOMETOWN 10Y E033 ET 43817894

HUTH PROSPECTOR N065 42409394

HUTH W046 SIGNATURE A027 43403164

HUTH X007 GENERAL BUTCH D033 43712727

HUTH X007 REVOLVER A026 43403163

HUTH Z011 TESTED A250 E049 43849186

HYALITE FOREMOST 436 43480572

HYALITE FOREMOST 578ET 43580247

HYALITE ON TARGET 017 43086569

HYALITE ON TARGET 069 43086536

HYALITE ON TARGET 141 43184762

HYALITE ON TARGET 863 42893840

HYALITE PROFESSIONAL 153 43184725

HYALITE RESOURCE 331 43388415

HYALITE RESOURCE 774 43796300

ILR 34X 33Z PARKER 806 ET 43925587

ILR HOMETOWN 332A ET 43385499

ILR SENTINEL 414B 43499402

IMR 3297A ADVANCE 0137H ET 44133541

IMR 3297A ADVANCE 1134J 44309768

INJEMIRA ROBERT REDFORD Q287 44310184

INNISFAIL 1837 1580 2235 ET 44434216

INNISFAIL 209 Z311 6023 ET 43758747

INNISFAIL 235 23P 42547458

INNISFAIL 311E 2H 44111293

INNISFAIL 66128 42H 44224477

INNISFAIL ENABLE 4021 1832 ET 43984208

INNISFAIL ENDORSE 4021 1838 ET 43984217

INNISFAIL ENERGY 4021 1837 ET 43984215

INNISFAIL SANDMAN 1580 2156 ET 44333791

INNISFAIL T723 B413 1943 ET 44097655

INNISFAIL TRADE SECRET 14J 44333044

INNISFAIL TRADEMARK 1939 ET 44097651

INNISFAIL TRADEWIND 2255 ET 44434248

INNISFAIL WHR X651/723 4013 ET 43541960

INNISFAIL WHR X651/723 4020 ET 43541951

JAK L1 DOMINO F230 19577017

JBB/AL LARSON 986 43047751

JC L1 STAR DOMINO M8086 206K 44447490

JCS 1321 MARK DOMINO 8341 43934356

JCS SPARTAN 1130 44268440

JDB CEO Z255 RESOLUTE F824 43990878

JDB GHCC 3008 REASON W017 ET 43035391

JDB LILAC Z311 951B ROCK 192F 43948330

JDH 11B STUD 3134 63E 43782967

JDH 15 WRANGLER 25L 42194946

JDH 17A TRUST 3373 5D 43677046

JDH 21Z VICTOR 33Z 40E ET 43783931

JDH AH 25L WRANGLER 29X ET 43131734

JDH AH 45C 63E STUD 7G ET 44014183

JDH AH 45C INCEPTION 76J ET 44242717

JDH AH BENTON 8G ET 44014184

JDH AH MILES AHEAD 35F ET 43905516

JDH AH PROMINENT 21G ET 44014204

JDH AH STANDOUT 16G ET 44014200

JDH MRD 2Z 33Z VICTOR 6G ET 44016617

JDH MRD 54E 8G BENTON 35K ET 44341381

JDH VICTOR 719T 33Z ET 43294080

JDH Z311 INSIGHT 30D ET 43693129

JET DOMINO L617 19587707

JET MR X624 42703677

JET MR Y123 42177595

JET MR Y366 42377919

JMS VICTOR 671 967 43049450

JMS VICTOR 967 398 43437911

JW 1857 COMITY 21108 44212660

JW 1857 MERIT 21134 44212986

JW B716 DEVOUT 18051 43859659

JW B716 DOMINO 1865 ET 43895103

JW X51 REVOLUTION 1607 ET 43637915 continued on page 34...

JW X651 TESTED 1740 43735530

JW X651 TESTED 1857 ET 43895110

K FLANDERS 835 43991847

K KING 400 43565031

K MR 10YHOMETOWN E115 808 44264464

K&B BANDIDO 8227U ET 42905285

K&B SENTINEL 007X 43110760

K&B SENTINEL 9140W 43004870

K7 1321 MARK DOMINO 1884 43962391

K7 592R 1 DOM 729 42798957

KACZ P18 TRUST 100W 67B ET 43536935

KATHERINES 3027 DOMINO 0016 44207376

KBCR 25L WRANGLER 159 43231659

KCF BENNETT 10Y B309 ET 43552680

KCF BENNETT 10Y C775 ET 43662611

KCF BENNETT 2107 C676 43662526

KCF BENNETT 3008 M106 42267055

KCF BENNETT 33Z F467 43983784

KCF BENNETT 33Z G103 ET 44044761

KCF BENNETT 504C F33 43944057

KCF BENNETT 9126J P18 42530680

KCF BENNETT ACCLAIM C442 43661600

KCF BENNETT ALLEGIANCE B436 43552447

KCF BENNETT ANODYNE D303 ET 43694823

KCF BENNETT B279 H153 44155317

KCF BENNETT B716 F597 43983894

KCF BENNETT BEDFORD E177 43822847

KCF BENNETT BEDROCK H642 44250089

KCF BENNETT C154 43600852

KCF BENNETT C776 G461 44105200

KCF BENNETT C776 G507 44105217

KCF BENNETT DEVOUT B716 ET 43595083

KCF BENNETT DOMINION K510 44405363

KCF BENNETT EAGLE H550 44249999

KCF BENNETT ENCORE Z311 ET 43387256

KCF BENNETT F597 J478 44320187

KCF BENNETT GATEWAY F391 43982934

KCF BENNETT HOMEWARD C776 43662613

KCF BENNETT IMPACT B451 43551883

KCF BENNETT IMPACT H622 44250057

KCF BENNETT M326 U223 42895482

KCF BENNETT MONUMENT J338 44320126

KCF BENNETT PROFICIENT Y80 43182293

KCF BENNETT PROVIDENT B284 43552670

KCF BENNETT REDEEM A394 43455208

KCF BENNETT REDEEM Z367 43369980

KCF BENNETT RESOLVE G595 44105347

KCF BENNETT REUBEN B311 ET 43552684

KCF BENNETT REVOLUTION X51 43081556

KCF BENNETT SOLUTION 936 D672 ET - 43785457

KCF BENNETT STRATEGY Z303 ET 43387250

KCF BENNETT TRUST B279 ET 43552488

KCF BENNETT X51 C558 43662452

KCF BENNETT X51 C698 43662533

KCF BENNETT X51 D658 43785412

KCF BENNETT X51 Z417 43369933

KCF BENNETT YORK D663 ET 43785472

KCF BENNETT Z311 C360 ET 43662621

KCF BENNETT Z311 C377 ET 43662623

KCF BENNETT Z311 C661 43662520

KEG HUNKER DOWN Y110 B454 43523701

KF 652D 61D DANTE 163G 44089170

KJ 024E VALIDATE 179H 44248627

KJ 122L LEADER 644N 42412173

KJ 236X CITATION 260F ET 43942897

KJ 309C CERTIFIED 671K 44383451

KJ 310C LEADER 839E 43840240

KJ 482Y DOMINO 833A 43418482

KJ 536C LIBERTY 888K 44436618

KJ 592D BENTON 778K ET 44386505

KJ 753D TOMAHAWK 605K ET 44350228

KJ 7603 ELEMENT 019L ET 44474146

KJ 7603 VENTURE 309J ET 44273830

KJ 841E BENTON 772K 44387363

KJ BJ D06 LEADER 123F 43930450

KJ GKB 364C IMPACT 249J ET 44235838

KJ IF 45C CONFIDENCE 609K ET 44383496

KJ INNISFAIL 45C HUNT 618K ET 44374469

KJ NELLA 835E MAJOR 394J ET 44344267

KJ TWJ 907E LIBERTY 159H ET 44222757

KLS TESTED 28F 43955043

KPH CHIEF OF STAFF 1217 43293366

KPH STARBUCK 16E 43824001

KPH THOR 1359 43380394

KR QR ENDURE 18072 44006046

KSU LAND GRANT 153 ET 44231207

KT 122L ONLINE 3074 42372347

KT SMALL TOWN KID 5051 43621413

L III A250 SUREFIRE 1514 43628339

L III EFBEEF TALL GRASS 2017 44355900

L III NCC E158 2038 44224722

L III NCC E158 RESOLUTE 2058 44224721

L III TFL C609 IMPACT 1714 43767040

L III TFL C609 PRIME 1753 43844050

L III X651 TESTED 1535 ET 43630399

L1 DOMINO 05516 42613513

L3 MC ROCKET FUEL 263 44382698

L3 SIR MELIORA 834 43937091

LAMBERT GAMBLER 86D 35H 44164753

LAND BELLE AIR 0122 44197181

LAND CHIEF 2097 44391117

LAND ENDURE 9035ET 44078313

LAND HOMETOWN 513ET 43639804

LAND SLINGER 2296 1046 44290168

LBH 1321 MARK DOMINO 67F 44152571

LCI 157K RIBSTONE 107R 42775688

LCX 88X ZOEY 14B ET 43517590

LCX HE’S A TRUCK 104 ET 43113984

LCX MD KEEPSAKE 113 ET 43167933

LCX UNLEASHED KEEPSAKE 1110 ET 43178439

LF 0125 VICTOR 7056 43779433

LJR MSU 167Y FAIR BANKS 48F 43921201

LJR MSU 392E HOLT 186H 44140263

LJR MSU Z311 EMBLAZON 392E 43912094

LJS MARK DOMINO 0945 43000470

LJS MARK DOMINO 1321 43394744

LJS MARK DOMINO 1444 43495365

LJS MARK DOMINO 1613 43706953

LJS MARK DOMINO 1722 43808669

LJS MARK DOMINO 1826 43892816

LJS MARK DOMINO 2112 44244260

LLL GALLANT SPADE 116M 42260696

LOEWEN 4B GARFIELD B42 G24 ET 43995204

LOEWEN 502R 1T 3X ET 43075022

LOEWEN C&L 33N AIDAN 51X A45ET 43373575

LOEWEN CMF MENDEL 7G 43998376

LOEWEN DCF DEFIANCE H49 ET 44205419

LOEWEN GENESIS 4G J37 ET 44293755

LOEWEN GENESIS G16 ET 43987463

LOEWEN GHC TOP CHEF B64 ET 43565933

LOEWEN GRADY B42 G15 ET 44001386

LOEWEN MENDEL 4G K2 ET 44319409

LOEWEN MHF 167Y 20A 40F ET 43958494

LOEWEN MHF COWBOY 2E 43819777

LOVES ROSEY’S ROCKSTAR 315F 43906040

LW 1103 DOMINO 3076L ET 44458239

LW 3006 ADVANCE 730E ET 43826875

LW 6128 DOMINO 901G ET 44052478

LW 7131 DOMINO 1103J ET 44279337

LW 8094 BH DOMINO 084H ET 44147158

LW 901 DOMINO 1001J 44270636

LW 901 DOMINO 1037J 44279309

LW 901 DOMINO 1085J 44279317

LW 901 DOMINO 2110K 44335448

M6 CISCOS BUCKAROO 155 ET 43178502

MAT 8341 DOMINO 1015 44268409

MC 157K POLLED RIBSTONE 1093ET 43133639

MC BENTON 211 44365328

MC RANGER 9615 23895865

MCR 3027 HARLAND 165 ET 43229355

MCR 4011 HARLAND 074 ET 43228409

MCR FLINT HILLS 10Y 5100 ET 43744216

MF FOUR L 279R ULTRA 809U 42932831

MGM VANGUARD MOMENTUM 2K 44373730

MH 302 DOMINO 370 1ET 43407687

MH TRUST 4111 1ET 43538873

MHW MR. BRAZIL 505 43621845 ...continued

KCF BENNETT X51 B20 43500757

LBH 102T SUPER RIB 47X 43605327

MM BEN 936 B402 F 875 43961417

MM BEN Y111 D156 H 569 44133723

MM BENNETT D156 H 798 44188255

MM BENNETT W423 E 636 43787149

MM BENNETT Z312 F 786 43961281

MM BENNETT Z97 G 949 44071440

MM EF BEEF Z01 F 795 43961391

MM FELTON 433 E 271 43787021

MM GERBER 43A F 113 43903748

MM GERBER 43A F113 J 345 44240412

MM GERBER D373 H 905 44188176

MM OUTCROSS 1312 ET 43418616

MM RESOLUTE C609 E 091 43786520

MMM G02 JOURNEY J18 44293994

MOHICAN DOW JONES 65J 44239102

MPH 10Y HOMETOWN E10 ET 43853652

MPH 2103 EASTWOOD G3 ET 44053546

MPH Z311 RAMPAGE D1 43696424

MSF 4034 U208 FORT LARAMIE R07 43687586

MULESHOE CYPRUS 4503 43609539

NICHOLS 0945 DOMINO 6100 ET 43720948

NJW 108S 163Z BREWMASTER 119C 43589094

NJW 108Y Z311 ENCORE 237C ET 43669628

NJW 11B 173D CHARACTER 178J ET 44272817

NJW 11B 6589 AUTHORITY 57G ET 44057382

NJW 11B AUTHORIZE 79G ET 44057407

NJW 133A 6589 MANDATE 115G ET 44056499

NJW 133A 6589 MANIFEST 87G ET 44057384

NJW 135U 10Y HOMETOWN 63A ET 43385182

NJW 202C173DSTEADFAST 156J ET 44276463

NJW 33TB 100W TRUST 163Z 43311390

NJW 33TB 100W TRUST 167Y 43214415

NJW 71ZLB 10Y HOMETOWN 71C 43589070

NJW 73S 3304 GUNSLINGER 86D ET 43721744

NJW 73S 3304 TAYLOR 112D ET 43722093

NJW 73S 980 HUTTON 109Z ET 43311893

NJW 73S W18 HOMETOWN 10Y ET 43214853

NJW 76S 163Z TRUSTED 86C ET 43589077

NJW 79Z 029H VISTA 147L ET 44486345

NJW 79Z Z311 ENDURE 173D ET 43722088

NJW 832W D32 LATIGO 45G 24026185

NJW ROUTE 66 44280289

NL DESERT JERRY 736 43822083

NRF JUMBO 6023 H147 44130113

NSFAIL SMOOTH OPERATOR 2247 ET 44500822

O ADVANCE ANODYNE 0138H ET 44209560

O L1 DOMINO 8116F 44102934

O L1 DOMINO 966G ET 44163511

O L1 DOMINO S58 42730082

OBH CUDA 838 44199895

OHR 396F SOLID GOLD 800K 44425186

OHR COOPERSTOWN 47R 37C 43650370

OHR MR COOPER 46C 28E 43874399

OR 226Z PREMIER 872C 44068612 OR 3575 ADVANCE N359 43473003 OR 3575 HUSKER N151 ET 43268575 OR 3575 HUSKER N162 ET 43268578 OR 3575 HUSKER N464 ET 43647548 OR 36F INVESTOR 155A 44407372 OR L574 GROUNDBREAKER B945 44195235 OR L574 PIONEER B990 44195289 OR N162 HUSKER L574 43745946 OR N162 HUSKER L689 43860082 OR TP DESERT PRIME 43860063 OR Y90 SANDMAN 466S 43635825

PCC 457Y HONDO 6049 ET 43720829

PCC 5102 173D FREEDOM 0307 ET 44268839

PCC 7009 173D ENDURE 0365 ET 44301042

PCC 7009 173D MAVERICK 0183 ET 44183736

PCR 286 MR ADVISOR 502R 42620083

PCR 454B GUNNER 909G 44055075

PCR DUTCH ADVISOR 11X 43112033

PCR REDFIELD 200Z 651D 43723400

PCR X51 BENTLEY 454B 43472415

PERKS 102W MY TOWN 3060 43406540

PERKS LP 3024 HOMETOWN 8093 43937831

PERKS MMK 1502 MR MILES 7055 43829856

PHH 025 GENESIS 235 ET 44395548

PITT AUDACOUS ANODYNE(F013) ET 43896121

PITT VANGAURD YORK I B007 ET 43812934

PITT VANGUARD YORK III B007 ET 43826339

PONCA NEON 728 42829883

PWF LAST CHANCE P124 ET 43263435

PYRAMID 3027 DOMINO 1109 43185506

PYRAMID DAYBREAK 9103 ET 44074318

PYRAMID DAYBREAK 9170 44051998

PYRAMID DOMINO 6112 43719556

PYRAMID PILGRIM 8128 43940988

R 157K NORTH STAR 58U 42905996

R 4EVER 7485 43604420

R ADVANCE 2032 42285338

R ANODIZE 4188 43927394

R ANODIZE 4648 43927454

R IDENTITY 6112 44360793

R KILO 5589 44038267

R LANDMARK 4386 43711605

R LEGEND 2218 42913915

R NEW YORK 4079 44038104

R NEW YORK 4097 43814419

R NEW YORK 4105 43604050

R NEW YORK 4185 43604059

R ON TARGET 4165 43604057

R ON TARGET 5594 43499927

R REVOLUTION 4150 43136056

R SPARTAN 7238 43927645

R&R PRIME CUT 6378 ET 42763764

RAFTER K DOMINO 5023 ET 43636934

RCR 10Y BIG CITY REV 17615 ET 43858303

RCR 215Z DOLLAR STONE 19005 44002448

RCR BIG 22315 44337791

RCR BIG VISTA 21501 44243575

RCR DISTINCT DOMINO 955W 17005 43811756

RCR LONG HAUL 22207 44338088

RCR MANDATE BELLE 20306 44223841

RCR ZEUS 15327 ET 43675833

RED UNITY 651X243 SRR 439 43533720

REED 002X TESTED 1000H ET 44122745

REED 002X WONDER 962G ET 44010611

REED 3A VALIDATED 018H 44121615

REED 808F CUDA 009H 44120016

REED 904G VALIDATED 204K 44320537

REMITALL JUDGE 247J ET 42029550

REMITALL ONLINE 122L 42254372

REMITALL PATRIOT ET 13P 42597023

REMITALL TRIPLECROWN ET 139T 43020035

REMITALL W MHPH JUSTICE 2H 44445404

REMITALL WEST CHICAGO ET 83Y 43653797

RF 60T WORTH THE WAIT 56D 43692557

RMB 4013 644C CORNBREAD 345F 43883551

RMB 7OAKS D03 VALIDATE 867HET 44191024

RMB 845C 300Y WHITLOCK 318E ET 43872005

RMB 9337 371F WHITLOCK 123KET 44333465

RMB DOUBLE STEAL 120K ET 44332563

RMB G16 7098 ARTAGNAN 886HET 44201437

RMB G16 7098 PORTHOS 895HET 44201445

RMB G16 N188 WHITLOCK 881HET 44201435

RMB/DKM AUDACIOUS 4013 779H 44113843

RPC JCS 7119 007 RUBBLE 210 44376473

RPM ENDURE S649ET 44166265

RRH MR FELT 3008 23703420

RRLCC X651U201 SIR CATALYST ET 43956196

RSK 173D COMMAND ET 91H 44585972

RST 0124 TIMES A WASTIN 2107 43290227

RST 5051 SMALL TOWN KID 9023 44039432

RST FINAL PRINT 0016 44178105

RST PINNACLE 2186 44369377

RST X51 REVISED 4113 43501802

RST X51 REVOLUTION 4180 43501867

RST X651 TESTED 6230 43714394

RTF 173D 135U ENDURANCE F73 ET 43981511

RTF 3304 1330 CHALLENGER 112ET 43848831

RV 4013 TESTED 0921 44185510

RV 9021W OUTLIER 4921 43504108

RV CUDA 0343 44173363

RV CUDA LAD 225K ET 44406515

RV ENDURANCE 1480J 44300864

RV THE CONSULTANT 2921 43325665

RV VALOR 9444G ET 44076080

continued on page 36...

RVP 46A EXPRESS 6E 43867445

S BODEE 135J 44289007

S CORNWALL Y02 24E 43803212

S COVENTRY Y02 4D 43681960

S&S 53D ENCORE 38G 44013412

S&S ENCORE 44D 43714690

S&S ENCORE 53D 43715529

S&S ENDURE 29J 44241766

S&S HOMEWARD 50F 43941536

S&S RAMBLE ON 42K 44367037

S&S VALIDATED 33G 44030380

S16 40X ENDURE K409 ET 44398694

S7R R294 FAMOUS 701A 43659401

SCC 167Y TRUST 1701 43777035

SCHU LAR 14J OF 38E 4013 44256192

SCHU LAR 15D OF 913 X51 43691675

SCHU LAR 18A OF 015 22S 43379019

SCHU LAR 18Z OF 16R 22S 43271531

SCHU LAR 26J VALUE 2F B413 44256259

SCHU LAR 307 OF 010 R294 ET 43424032

SCHU LAR 3T OF 206 5N 42791092

SCHU LAR 42F OF 913 C609 ET 43910834

SCHU LAR 5N OF 9L 3008 42375618

SCHU LAR 8K OF 31F A250 ET 44381396

SCHU LAR 9U OF 16R M326 42937122

SCHU LAR EFBEEF 20E OF 23B 10Y 43779817

SCHU LAR EFBEEF ASSURANCE 46J 44256565

SCHU LAR EFBEEF CONVERTER 40E 43779861

SCHU LAR ON TARGET 22S 42669011

SCHU LAR SELECTION 16C 43591689

SCHU LAR SIGNIFICANT 43H 44159459

SCHU LAR SUSTAINABLE 101 44293703

SD SPARTAN 8045 42920639

SF DOMINO 163 43324824

SFCC TRM ENDURE 1201 ET 44328995

SH 3027 DOMINO 607D 43705187

SH 607D DOMINO 001H 44154916

SH SMALL TOWN KID G985 44020642

SH/CF VICTOR ONE G906 44020633

SH/KJ GUNSMOKE 2296 H116 44147036

SHF ALBERT 42X A200 43379334

SHF ALL STAR 42X A191 43379326

SHF CARSON 001A C169 43587097

SHF CHARGER A191 C202 43587128

SHF D DAY 001A D04 ET 43676151

SHF DAYBREAK Y02 D287 ET 43676330

SHF DEADBOLT 001A D163 43676217

SHF DECISION Z311 D167 43676730

SHF DIE HARD A191 D22 43676270

SHF DJANGO B716 D316 43751815

SHF DRUMLINE 001A D256 43676305

SHF EAGLE EYE 001A E009 43793428

SHF ECLIPSE Z115 E165 43793579

SHF EDGEWATER 001A E092 ET 43793507

SHF ELLCOTT Z115 E142 43793556

SHF ELLISON 167Y E149 43793563

SHF EMPORIA 001A E189 43793602

SHF ENCORE Z311 217E 43677531

SHF EXCELLENT R117 X181 43078202

SHF EYE CANDY Z115 E292 43793705

SHF FLASH Z115 F238 43895045

SHF FORESIGHT B413 F158 43894968

SHF FORT DODGE 167Y F283 43895089

SHF GALLAGHER E009 G011 ET 44003325

SHF GALVANIZED D256 G331 ET 44003554

SHF GAUNTLET B413 G085 44005254

SHF GENETIC WAVE B413 G080 44005212

SHF GENTRY D287 G003 44003311

SHF GENUINE 167Y G343 ET 44003565

SHF GEYSER D256 G330 ET 44003553

SHF GOLDSMITH B413 G095 44005220

SHF GREENSBURG Z115 G067 ET 44003367

SHF HANDBOOK E149 H023 ET 44123594

SHF HARVEST D287 H033 ET 44123604

SHF HASCO B413 H103 44123651

SHF HAVILAND F158 H028 44123599

SHF HEADSTRONG D287 H315 ET 44123822

SHF HERTZ D287 H153 44123686

SHF HOLT B716 H182 44127324

SHF HORIZON D287 H022 ET 44123593

SHF HOUSTON D287 H086 44123641

SHF IAN E189 J330 ET 44228475

SHF IMAGINE F158 J359 ET 44228492

SHF INSIGHT F158 J354 ET 44228488

SHF JADE E149 J031 44228206

SHF JAMBUL 051 J198 44228362

SHF JESSE JAMES E149 J052 ET 44228227

SHF JOHNNY 2E J280 44228443

SHF JORDAN F011 J094 44228266

SHF JOURNEY F158 J022 44228197

SHF JUD 051 J086 44228258

SHF JUMANJI 051 J245 44228408

SHF KANE G003 K052 ET 44340944

SHF KAYO G15 K160 44341039

SHF KEARNEY F158 K147 44341027

SHF KELLOG 589 K129 ET 44341990

SHF KELSON G15 K182 44341058

SHF KEMPIS H028 K183 44341059

SHF KEN 502R X11 ET 43078133

SHF KENTUCKY DERBY G15 K080 44340967

SHF KILOGRAM F158 K390 ET 44341250

SHF KING KONG D287 K363 ET 44341223

SHF KINGWOOD F158 K372 ET 44341232

SHF KINSMAN 2E K274 44341145

SHF KIOSK F158 K384 ET 44341244

SHF KIRBY 051 K379 ET 44341239

SHF KISMET F158 K371 ET 44341231

SHF LAREDO 569G L348 ET 44443176

SHF LAUNCHER J245 L327 44488571

SHF LEGION H315 L060 44442417

SHF LEGO 569G L347 ET 44443177

SHF LIBERTY H028 L356 ET 44442622

SHF LIMELIGHT W18 Y83 43181176

SHF LITERAL W18 Y90 43181182

SHF LUCAS H028 L118 44442450

SHF VOW R117 U31 ET 42894800

SHF WONDER M326 W18 ET 42991698

SHF YANKEE R117 Y52 ET 43185554

SHF YORK 19H Y02 43180994

SHF ZANE X51 Z115 43276663

SLAYTON KURUK 203 44358316

SLDK VENDETTA V 9 ET 42949212

SMH ENDURE DOMINO 9108J ET 44102299

SNOWSHOE 19C OUTLAW U59 101F 43959074

SNOWSHOE 20N SPUD 64R 42692431

SNOWSHOE BLUEPRINT U38 69G 44111431

SNOWSHOE X51 BANNACK Y27 19C 43573757

SPARKS DOMINO 404T ET 42813579

SPEARHEAD 22S CORPS COMMANDE14 43850912

SPEARHEAD 4 STAR GENERAL 44015253

SPEARHEAD R117 BRIGADIER X16 43101396

SPF B413 GUARANTEED 11G 44008772

SR AURA 831J 44265666

SR BEEF 466 OPTIMAN 1967 44110386

SR BEEF OPTIMAN 1466 43551643

SR CG HARD ROCK 5073 42612624

SR DEEP CREEK 23L 44470859

SR DESTINY 408 42915507

SR DIABLO 613A 43421657

SR DOMINATION 1172K ET 44364443

SR DOMINATOR 1250H 44147452

SR DOMINATOR 261J 44264474

SR DOMINATOR 640H 44147423

SR DS INSPIRE 722K 44363978

SR HOME MAN 1958 44110380

SR INSPIRE 1060H 44148402

SR MOTION 108D 43929851

SR RECAP 588 42915652

SR RIO BRAVO 8029 ET 43913855

SR RITUAL 828 42916075

SR SIERRA 959G ET 44054046

SR VALOR 1397 42830891

SRM 711 EMBRACER 411 42479083

SRR MR 6964 R LEADER 8202 ET 44052962

SS GRAND MARK 08J ET 44302939

STAR 2013 BATTLE CRY 45S 42667353

STAR 5L BOOSTER 187R 42564629

STAR KKH SSF 533P KEIFER 23T ET 42774864

STAR SJS HIGH VELOCITY 136Z ET 43264018

STAR TCF LOCK N LOAD 300W ET 42974687

STARDANCE M0059 44223184

STARDANCE M0093 44215943

STARDANCE M0163 ET 44212780

STARDANCE M0171 ET 44212784

STARDANCE M1019 44323567

STARDANCE M1099 44326936

STARDANCE M2081 ET 44427682

STARDANCE M2121 44427702

STARDANCE M6084 ET 43761559

STARDANCE M7094 ET 43871840

STARDANCE M8028 ET 43988790

STARDANCE M8086 ET 43989449

STARDANCE M9000 ET 44001016

STARDANCE M9014 ET 44001020

STARDANCE M9080 ET 44001031

STARDANCE M9082 ET 44001033

STARDANCE M9102 44104395

STARDANCE M9106 ET 44001218

STARDANCE M9112 ET 44001040

STARDANCE PRIME CUT 5046 43584899

STELLPFLUG GUNSMOKE 222 ET 44400396

STELLPFLUG ROUGHNECK 3603 ET 44493589

STELLPFLUG THEN SOME ET 44493285

TCC ORANGE COUNTY CHOPPER 70ET 42865696

TF RIB EYE X51 043 909B 43540218

TFL X651 TESTED A004 43361462

TFR KU ROLL THE DICE 1326 43477667

TH 183F MASTERPLAN 555K ET 44381388

TH 529B 145Y EXPLORER 44D 43694377

TH 6153 IMPRINT 956J ET 44287986

TH INNOVATION 105H 44138715

TH MASTERPLAN 183F 43920493

TH MILESTONE 138J 44240831

THM 4B WESTWARD 1173 44223317

THM 7540 VICTOR 1078 ET 44238076

THR THOR 2100Z 43305327

THR THOR 4029 42551314

THR THOR 8160U 42921030

THR THOR 9136W 43014503

TKC 6602 BELLEMAN 9019 ET 44171629

TKC CASCADE 8048 ET 43961078

TRICKYS ENDURE Z24 173D H68 44213787

TRM HV HIGH TIDE 2027 43273467

TRM RRO 3177 MR CLEAN 9092 43064086

UPS ADVANCE 2193 43311019

UPS DISTINCTION 43311214

UPS DOMINO 3027 42426386

UPS DOMINO 5008 42597835

UPS DOMINO 5237 1ET 42644329

UPS DOMINO 6162 42749722

UPS DOMINO 8043 42909572

UPS ENDEAVOR 9388 ET 44058158

UPS ENDURE 1177

44277290

UPS ENDURE 8474 ET 43950428

UPS ENDURE 8495 ET 43951439

UPS ENDURE 9359 ET 44058025

UPS ENTICE 9365 ET 44058137

UPS EXCEL 8768 43997882

UPS FINAL TEST 9027 44044085

UPS HARVESTER 9985 44136010

UPS HE DELIVERS 0290 ET 44186655

UPS HORIZON 9055 44199890

UPS JT NEON 7101 1ET 42827391

UPS KOOTENAY 3228 1ET 42472285

UPS NEON 7024 42814195

UPS NEON 7168 1ET 42814618

UPS OUTLAST ET 43951448

UPS SENSATION 2276 ET 43311177

UPS TCC NITRO 1ET 42827386

UPS UNDISPUTED ET 43430925

UU GALLATIN 7073E 43791582

UU HULETT 9206G 44049152

UU KINGSLEY 1153J 44243113

UU KINGSTON 0244H 44134869

UU LOST CREEK 5502 43572478

VCR 173D HOMBRE 29H 44195424

VCR LR 173D END GAME 32H ET 44195439

VIN MAR HOMETOWN 521 43613280

VIN MAR WILDCAT 633 43708341

VJS 520X “VORTEX” 1624D 43739550

VJS COMMANDER 0315R 42659755

VJS HAMMER 1508C 43625544

WALKER ANCHOR X51 7115 322 43373477

WALKER JH CAPTAIN 936 7Y 5206 43656328

WALKER TEST 4013 B101 7101E ET 43906470

WALSH STANDING OVATION 168B ET 43940544

WEST STAR ALLEGIANCE 955W ET 43051432

WEST STAR DOMINO 009H 44208333

WEST STAR DOMINO 348L 44459217

WEST STAR DOMINO 717E 43856272

WEST STAR DOMINO 731E 43856282

WF ON TARGET 936 4051 43532022

WFF F803 TRIED N TRUE H010 44164566

WFF X651 60C TESTED F803 43916781

WH 8G BENTON 24K 44407835

WHITEHAWK 1016 BEEFMAKER 701B 43508819

WHITEHAWK 157K BEEFMAKER 896U -42884873

WHITEHAWK 225 BEEFMAKER 597B 43460362

WHITEHAWK 2328 BEEFMAKER A568 -43430000

WHITEHAWK 2328 BEEFMKR 225YET 43264326

WHITEHAWK 330 BEEFMAKER 923X 43051705

WHITEHAWK 4013 SURENESS 265D 43732116

WHITEHAWK 490H VOLTAGE 242K 44430488

WHITEHAWK 4R REVOLUTION 2328 42913925

WHITEHAWK 590F JUDD 644JET 44214471

WHITEHAWK 590F OUTLIER 778J ET 44271297

WHITEHAWK 593F COSMOS 672J ET 44218460

WHITEHAWK 593F REACHER 660J ET 44215040

WHITEHAWK 659F HARMONY 783J ET - 44286757

WHITEHAWK 8254 BEEFMAKER 107X 43137545

WHITEHAWK 896 BEEFMAKER 483A 43437612

WHITEHAWK 937 BEEFMAKER 734B 43515143

WHITEHAWK ARTHUR 240G ET 44053370

WHITEHAWK CAPTAIN 424H ET 44107545

WHITEHAWK CHIEF 318G ET 44064233

WHITEHAWK L9 BEEFMAKER 911C 43611333

WHITEHAWK NATIVE 490H ET 44121895

WHITEHAWK NATURAL 290E 43763389

WHITEHAWK NAVIGATOR 339G 44068423

WHITEHAWK PARAMOUNT 372Z 43336350

WHITEHAWK PR2 RING MASTER 396H - 44109338

WHITEHAWK R GOVERNOR 413H 44107527

WHITEHAWK RANCHER 426E 43828245

WHITEHAWK WARRIOR 845C ET 43566921

WHITEHAWK X51 BEEFMAKER 404Z 43336339

WHR 290E B901 BEEFMAKER 250GET - 44064215

WHR 4013 5407 BEEFMAKER 915JET 44293088

WHR 4013 645B BEEFMAKER 725F 43890975

WHR 4013 685F BEEFMAKER 460H 44116573

WHR 4013 C144 ACHIEVER 846F ET 43944787

WHR 4013 C144 BEEDMAKER 624FET 43890166

WHR 4013 P38 IMPACT 839F ET 43944778

WHR 5344 4015 BEEFMAKER 613FET 43890152

WHR 6153 4015 BEEFMAKER 450H 44214558

WHR 845C 659F MADDEN 681JET 44285403

WHR 845C 812C BEEFMAKER 637F 43890500

WHR AFF 4013 ADVANCER 838F ET 43944777

WHR BEEFMAKER 4013 191 311E ET 43766635

WHR X51 T306 BEEFMAKER 493E ET 43910763

WILGOR 55K NORTHEASTERN OL 2N 42963743

WIRRUNA MATTY M288 44189719

WK MR 72 173D RAGNAR 150F ET 43937711

WLKR DRF JH GENES 675D 178J ET 44290893

WLKR DRF JONAH G16 236 154J ET 44257170

WLKR FAF ELDER C776 A16 7120E 43907795

WLKR JH DIGNITY 3304A A42 6221 43796207

WLKR JM GUIDE 722 333 960G ET 44021973

WLKR JM MANDATE 333 G94 ET 44123162

WMC 167Y 703 06G 44056046

WMC 173D 1B RED TORNADO 48H 44139351

WS KING TEN 3300 G139 44045126

WS KING TEN 3300 G46 44030226

WS PROMINENT 21G J121 44261587

WS PROMINENT 21G J48 44240996

WSF AMERICAN WARRIOR H33 ET 44162309

WSF LCR RCR ONSTAR 23NET 42432350

WSF TIME TESTED F73 43984181

YPH 502R WALLPAPER Y25 409 43544533

Books are available for mail delivery for a nominal fee.

• Don’t miss the chance to assess these elite genetics!

Contact the American Hereford Association at 816-842-3757 or hworld@hereford.org

AI BOOK

Bulls Ready for Your Assessment

Outstanding young and proven bulls with genetics to advance your herd.

AI-Permitted Bulls: All bulls in this edition are ready for evaluation.

EPD Leaders: Bulls with a highlighted Expected Progeny Difference (EPD) box are recognized by the American Hereford Association (AHA) as trait leaders.

Proven Performance: Highlighted traits are one standard deviation above the breed average, with verified weaning weight accuracy.

Diverse Lineup: Find genetics to fit a variety of herd needs, from growth to maternal traits.

WISCONSIN HEREFORD BREEDERS

Eric, Rosie, Briana, Rhett and Madison Katzenberger Monroe, WI 608-214-1154 ekatz@tds.net

Nick and Lenore Katzenberger Pearl City, IL www.plumriverranch.com

Joyce Bevan

Jason, Jaclyn, Mya and Bianca Bevan 1681 Austin Rd. Platteville, WI 53818 bvbbeef@outlook.com jaclyn@jaclynbevan Jackie 608-732-4251

Investing, Breeding and Exhibiting Elite Hereford Cattle

Eric 262-719-6902  Allison 262-751-6406 alisonsmith819@gmail.com

Tessa, Makenna, Austin & Killian www.FourLeafCattle.com

Tod, Sondra, Blake and Bryce Brancel W7874 Hwy. 23 Endeavor, WI 53950 608-617-6949 cell 608-697-9026

Ben and Gail Brancel 608-981-2003 brancel@nextgenerationgenetics.com

W13707 Hwy. 44 Brandon, WI 53919

Brent & Emma Hopp

920-266-6936

608-628-2330

hoppbre@gmail.com

Facebook @ H&H Cattle Farm

N8494 110th St. Spring Valley, WI 54767

Fred 715-495-0837 fredlarson@mac.com Easten 715-495-6233

Jerry 715-772-4566 www.larsonherefordfarms.com

JOSH and AMY SPAETH

2515 250th St. Cadott, WI 54727

715-289-4098 spaethherefords@gmail.com www.spaethfarms.com

ccowles@hereford.org

ccowles@hereford.org

ccowles@hereford.org

Travis

Jim and Veronica E10645

Joe and Amy Starr and Family

E5198 N. Water Dr. Manawa, WI 54949

920-596-2580

Fax 920-596-2380 starr@wolfnet.net

Starck Centur y Farm

Rick, Jenny, Ryder and Ricki Starck

Cadott, WI

Cell: 715 313 3234

E-mail: starckfarm@gmail.com

100%

Butch and Maryellen W16163 U.S. Hwy. 10 Fairchild, WI 54741

715-597-2036

Brandon 715-533-2470

Garritt 715-586-0033

Michael 715-533-3370

Ryan, Tiff and Andrew Timm 507-433-1183

cmboettcher@centurytel.net www.brookviewacres.com

mgmpolledherefords.com

Six

Harold and Connie Lietzau 7477 Iband Ave. Sparta, WI 54656 608-633-2875

hllietzau@gmail.com

Troy and Michelle Jaydon, Devon and Jocelyn Taylor and Ty Taylor cell 608-487-0015

hjh@whiskeyrunfarms.com www.whiskeyrunfarms.com Hank and Charlotte Handzel and Family 2791 Sime Rd. Cottage Grove, WI 53527 608-839-5207 Main 608-235-9417 Cell

One Trusted Program

RST 0016 Gold Print 3031

{DLF,HYF,IEF,MSUDF,MDF,DBF}

P44482475 | 2/12/23 | LE 3031

BOYD 31Z BLUEPRINT 6153 {SOD}{DLF,HYF,IEF,MSUDF,MDF,DBF}

RST FINAL PRINT 0016 {CHB}{DLF,HYF,IEF,MSUDF,MDF}

P44178105 RST MS X651 TESTED 8032 {DLF,HYF,IEF,MSUDF,MDF,DBF}

RST 167Y TRUST 8132 {DLF,HYF,IEF,MSUDF,MDF,DBF}

{DLF,HYF,IEF,MSUDF,MDF,DBP}

• Chili Pepper is quick to grab your attention whether you see him on foot or in a picture. He is incredibly well balanced and long sided. For us it’s his added muscle and shape, on an excellent skeleton, backed by his genomic profile that should push him to the top of anyone’s list.

• Owned with Thomas Herefords

Semen: $100/Straw, volume discounts available; No Certificates

{DLF,HYF,IEF,MSUDF,MDF,DBF} P44595980 | Calved: 2/10/24 | Tattoo: LE 4017 NJW 79Z Z311 ENDURE 173D ET {SOD}{CHB}{DLF,HYF,IEF,MSUDF,MDF,DBF}

L III TFL C609 VICTORIA 1720 {DLF,HYF,IEF,MSUDF} BG LCC 11B PERFECTO 84F {DLF,HYF,IEF,MSUDF,MDF,DBF}

MS 84F PERFECTO 2088 {DLF,HYF,IEF,MSUDF,MDC,DBF}

P44378994 KT MS 704 SENSATION 9014 {DLF,HYF,IEF,MSUDF,MDP}

Maintaining Beef Demand

Consumers ask more questions about the protein they want.

Americans love beef and are willing to pay for it, but the modern consumer is far from a single, predictable buyer.

“Today’s marketplace includes more distinct generations than ever before,” according to Mandy Carr Johnson, Ph.D., senior executive director of scientific affairs for the National Cattlemen’s Beef Association (NCBA).

Speaking at the Beef Improvement Federation (BIF) Research Symposium last year, Carr Johnson explained Generation Alpha is just entering its teen years. Gen Z runs up to about age 30. Millennials typically span 30 to about 45 years, and Gen X is from about 45 to 60 years. And, baby boomers and the silent generation are still buying groceries, she said.

The generation with the greatest current buying power is Gen X, Carr Johnson noted, but millennials and Gen Z make up a massive population that will soon hit their peak earning and beef-buying years. Understanding what influences each group’s food decisions is important for producers and everyone along the supply chain.

A changing consumer landscape

NCBA, on behalf of the Beef Checkoff, surveys thousands of shoppers each year to track consumer decisions. Beef remains a strong second to chicken as the nation’s top protein, but consumers now mix and match proteins throughout the week. Roughly

“Choice is the word,” Carr Johnson said. “People want variety, and they’re spending more of their food budget on protein than ever before.”

Where people buy represents another consumer shift. While most beef still moves through traditional grocery stores, younger shoppers are far more comfortable ordering online for home delivery or curbside pickup. Beef must be easy to find and buy on a smartphone app, as well as in the traditional retailer meat case.

People want variety, and they’re spending more of their food budget on protein than ever before.

— Mandy Carr Johnson, National Cattlemen’s Beef Association

Drivers of beef purchases

Taste continues to be beef’s ace in the hole. In consumer testing, beef wins by 25 points as the best-tasting protein. Eating experience — tenderness, juiciness and flavor — ranks as the top purchase driver, followed by convenience, price, how the animal was raised and nutrition.

The industry has come a long way since the early 1990s, when one in four steaks failed tenderness standards. Today, 90% of consumers give beef high marks for eating satisfaction whether at home or in restaurants.

Price, however, is a growing concern. Retail beef values are strong, with ground beef and steaks leading sales, but willingness to pay is beginning to lag behind actual prices. Carr Johnson warned that some shoppers may “trade down” within the beef case — choosing ground beef over steaks, for example — if budgets tighten.

“We don’t want them to trade out of beef altogether,” Carr Johnson said.

For those who are not sure how cattle are raised for food, they want to hear from someone directly involved — farmers, ranchers, veterinarians.

— Mandy Carr Johnson, National Cattlemen’s Beef Association

Competing proteins and price pressures

Chicken maintains an edge on affordability and the “healthy” image it gained decades ago. Consumers watching their budgets also buy pork and fish, and about one-quarter will sample plant-based options in a typical week — usually in addition to animal protein, not instead of it.

Competition means beef must keep proving its value. Promotions that highlight versatility — think economical roasts, bulk ground beef or creative meal ideas — help families stretch their dollars without leaving the beef category.

Nutrition and health trends favor protein America’s protein craze plays directly into beef’s strengths. High-protein and low-carb diets remain popular, and doctors increasingly recommend protein, especially for patients using GLP-1 weight-loss medications. Surveys show consumers recognize beef as a top-quality protein, even if chicken still scores slightly higher on “healthy” perceptions.

Education is key, Carr Johnson said. Lean beef cuts and modern trimming practices mean today’s beef is far leaner than it was in the 1970s, but that message takes time to sink in with consumers.

Trust and transparency win the day

Beyond taste and nutrition, consumers want to know how cattle are raised. Yet, only about 25% say they’re truly familiar with beef production. Concerns center on animal welfare and environmental sustainability, but most people remain neutral and are open to information.

“For those who are not sure how cattle are raised for food, they want to hear from

Key Takeaways

• Beef demand remains strong, but buyers are more diverse and selective than ever — spanning multiple generations with different expectations for taste, convenience and values.

• Taste and eating quality drive purchases, with beef maintaining a strong lead in flavor satisfaction, though price sensitivity may cause some consumers to “trade down” within the beef case.

• Shopping habits are changing in that younger generations increasingly prefer online grocery options. This means beef must be easy to find and buy digitally as well as in-store.

Beef consumers expect great eating quality, convenient buying options, clear nutritional value and reassurance about animal care, according to Mandy Carr Johnson, senior executive director of scientific affairs for the National Cattlemen’s Beef Association.

someone directly involved — farmers, ranchers, veterinarians,” Carr Johnson emphasized.

Programs like the Beef Quality Assurance (BQA) program help bridge the gap. Simply showing shoppers that producers voluntarily follow BQA guidelines measurably improves their confidence in beef safety and welfare.

Authenticity matters more than marketing polish. Whether through social media, local farm tours or one-on-one conversations, producers who answer questions honestly make the biggest impact.

“Just showing that you care and explaining what you do every day goes a long way,” Carr Johnson said.

Meeting consumers where they shop — online or in person — and being ready to share your story keeps beef at the center of the plate for every generation.

• Health and nutrition trends favor protein, and beef’s high-quality, nutrient-rich, simple ingredient package along with modern trimming standards, provides a nutritious and healthy option.

• Trust and transparency are crucial, as consumers want to know how cattle are raised. Programs like Beef Quality Assurance and authentic storytelling from producers build confidence and keep beef relevant for future generations.

MISSOURI BREEDERS

Gary and Frances Duvall 1082 Hwy. 97 Lockwood, MO 65682 417-232-4817 417-827-2163 cell duvallherefords@keinet.net

Herdsman: Miguel Cifuentes 417-793-5082

REYNOLDS HEREFORDS

Matt, Barb, Makayla, Tye & Lauren 1071 C.R. 1231

Huntsville, MO 65259

Cell 660-676-3788

Home 660-277-3679 reynoldscattle@cvalley.net www.reynoldsherefords.com

Annual Sale

Last Sunday in October

Williamson Polled Herefords

Monty & Georgia Williamson (417) 247-0782

975 Stillhouse Road Mountain View, MO 65548 wphranch@gmail.com wphranch.com

Jeff and Stephanie Rawie

Aaron and Kylie Noble 11768 W. Farm Rd. 34 Walnut Grove, MO 65770 417-209-5538

jeffrawie24@yahoo.com

Rick and Laurie Steinbeck 2322 Drake School Rd. Hermann, MO 65041 573-237-2668 573-680-0954 cell steinbeckredcows@gmail.com

Polled Herefords and Red Angus Breeding Stock Available

Rusty and Marijane Miller 20500 Sioux Dr. Lebanon, MO 65536

Rusty, cell 317-840-7811

Marijane, cell 317-341-3846

millerherefords@yahoo.com www.millerherefords.net

21658 Quarry Ln. Barnett, MO 65011

Alan Mead 573-216-0210

meadangus@yahoo.com

ANNUAL BULL SALES: First Saturday in March Last Saturday in October

Mark Abramovitz and Terry Elwing Logan and Brianne Bishop 6969 Bass Ln. Columbia, MO 65201 573-864-6475 Cell 573-441-9951 Home/Fax telwing@gmail.com www.abracattleco.com

Marty Lueck, Manager Rt. 1, Box 85G Mountain Grove, MO 65711 417-948-2669 or 417-838-1482 (cell) Fax 417-948-0509 mvlueck@centurytel.net

jmenzies79@gmail.com

sjstorie129@gmail.com

SPHHEREFORDS@OUTLOOK.COM

Regenerative RANCHING

|

by Laura Nelson

Regenerative RANCHING Regenerative RANCHING Progress Every Day

Simple ways to measure soil health improvements in real time.

The field was ablaze with the fluttering, flame-orange wings of thousands of migrating monarch butterflies chasing a favorite fall nectar source — the yellow blooms of the golden crownbeard (cowpen daisy), standing vibrant against the green grass growth. This had been a solid bermudagrass monoculture before a rancher aimed to add diversity to restore the grazing land to its native prairie.

“Talk about an ‘ah-ha’ moment. To get to walk amongst that pasture with that rancher and his family was

moment forever,” says Will Moseley, Noble Research Institute regenerative ranching advisor.

The breathtaking moment provided Moseley a once-in-a-lifetime glimpse into the progress the rancher was making toward his goal of adding more life to the land. Still, Moseley says it’s also important for ranchers to mark day-to-day improvement.

It starts with measuring soil health, which doesn’t have to involve flashing ‘ah-ha’ moments, deep scientific analysis, time-consuming sampling or pricey tests. Instead, Moseley suggests

senses — sight, sound, smell and touch — when you’re out in a pasture fixing fence, restocking salt and mineral or checking water.

Note ground cover, diversity and erosion

The first step is to stop merely looking out across your pastures, Moseley says. Instead, look straight down. Whether you’re in your sideby-side, on your horse or on foot, look down and imagine throwing a hula-hoop at your feet. Consider the ground cover that would land inside

The goal of keeping soil covered is to armor it and reduce the amount of exposed, bare ground. If you were at 70% cover last year, and this year you see 75% or 80%, you’re making progress.

Next, take a look at species diversity. If you start with one dominant species — a Bermudagrass monoculture is a prevalent one in most of the Southern Great Plains — and you observe three species at your feet the next year, Moseley says, “Well, that’s a big increase from where you started.”

Finally, look for signs of erosion. Do you see litter dams or plants that look like they’re on a pedestal with the ground around them washed away? If so, is what you’re seeing active erosion, or is it healing?

“If you’re looking at these three things, you’re looking at some pretty solid indicators of your soil’s health,” Moseley says.

Listen for sounds of living, vibrant land

While you’re at it, take a minute to turn off the engine and listen to the sounds of your land, Moseley suggests. Especially in the spring and summer months, it should not be silent.

“If you want your soil filled with life, you should be able to hear the life out there,” he says. Do you hear the buzz of the pollinators, the flap of bird wings, the rustle of grass or branches moving as critters scurry nearby? When it comes to the tiny life that thrives in healthy systems, he says, look especially for spiders.

“They’re the apex predator of the insect world, so if they’re abundant, you have lots of life,” Moseley says. Dung beetles burrowing holes in cow pats as they recycle nutrients into the soil, and pollinators, like bees, butterflies and moths, are two other important classes of soil health indicators.

Check soil health with touch and smell

Next, grab a shovel and feel how easily it slides into the soil. This alone can give you a feel for the amount of soil compaction or changes in the soil’s makeup over time.

Turn over a spade-full of soil, then feel for its moisture content. You’re aiming for a spongy texture, similar to cottage cheese or chocolate cake. Take note of how your soil smells. You know the rich, earthy, fresh aroma of healthy soil. A handful with no smell likely indicates a lack of biological life; a metallic or sulfur smell indicates a heavy bacterial load in the soil.

“If you want your soil filled with life, you should be able to hear the life out there.

— Will Moseley, Noble Research Institute regenerative ranching advisor

Note the color of your soil — the more organic matter it contains, the darker it will be. Snap a photo and compare year-over-year images to look for a change in soil color. Note how deep the darkest shades extend below the surface. Did that rich topsoil extend an inch last year, but now you can see it extend an extra half inch lower? That’s progress.

Consider the below-ground life you can observe — grubs, worms and invertebrates.

“These are all things we can access in a matter of a minute or two to tell us how we’re doing in terms of our soil health,” Moseley says.

Track and compare observations over time

“What’s most important is that you compare yourself to yourself,”

Moseley says. “Every ranch’s starting point is different.”

Record these simple observations in a notebook that lives in the side-by-side, in your pocket or on your phone in notes and photos. A spreadsheet tracking system designed by Noble regenerative ranching advisors to help measure progress over time is part of the Noble Land Essentials course, but Moseley says what matters most is finding a system you’ll stick to and use to record your observations consistently.

“A lot of these are going to be small victories over time,” Moseley says. “It might not be pretty in the process. You’re not going to go from a monoculture to a native tallgrass prairie overnight.”

So, while you may not get the great ‘ah-ha’ of a monarch migration homing in on your efforts to increase diversity, you might taste equally sweeter, if smaller, victories.

“To me, it’s almost just as amazing when a rancher begins to form this deeper appreciation for the things he sees every day on his ranch,” Moseley says. He points to watching lifelong ranchers suddenly take note of dung beetles, excitedly crawling on their hands and knees to track the tiny recyclers.

“Things like that might have been there all along, but now they’re noticing it for the first time,” he says. “Sometimes it’s not necessarily an ‘ahha;’ it’s more of an awakening, which is pretty cool, too.”

Editor’s Note: This is part of a continuing series of articles about regenerative ranching from Noble Research Institute, long trusted by beef cattle producers for supporting the industry with research, education and consultation. Follow the series in future issues of Baldy Advantage and Hereford World, as well as in special 1881 podcasts, at Hereford.org Additional regenerative resources and past articles in the series are also at Noble.org

Laura Nelson is a freelance agriculture journalist based in western Nebraska.

ccowles@hereford.org

ccowles@hereford.org

David 618-792-0515 dobbshereford@gmail.com Ron and Leigh Kiesewetter 901 Rhymer Dr. Normal, IL 61761 630-878-0206 rkiese1967@gmail.com

Ronnie 217-430-8705

Randy 217-242-1262

randy.mccaskill@burrusseed.com

Matt 217-779-0775

Derke 217-617-8443

Tait 217-430-5949

Jack and Sherry Lowderman Monte, Carrie and Rhett

Brent, Kris, Blake, and Morgan Cody and Abby P.O. Box 488 Macomb, IL 61455

Monte 309-255-0110 info@lowderman.com www.lowderman. com

Lonny, Kim (Carney) and Riley Rhodes

18736 Cross Creek Rd. Carlinville, Il 62626 217-899-4104 Cell rhodesfarminc.kim@gmail.com

Cattle and Embryos for sale at all times

BAFFORD

Kevin and Lauren Bafford 10600 Damery Rd. Blue Mound, IL 62513

Kevin 217-454-5126 Lauren 217-521-8224 baffordfarms@gmail.com

1764 U.S. RT. 136 Penfield, IL 61862

Buddy 217-649-0108

Bailey 217-714-4955

Cody 217-871-9708

edenburnfamilyfarm@gmail.com

ccowles@hereford.org

Samantha, Todd, Rachel and Zach Parish 618-926-7388 parishfarmsherefords@gmail.com www.parishfarms.com

Floyd and Annette 815-712-5735

Chad, Erin, John and Ella 815-712-5739

LaSalle, IL 61301 c_herfs01@yahoo.com

Tuscola, IL 61953

Dave, Marcia & Elise Hackett

Dave: 217-621-1761

Elise: 217-621-6864

davehackett91@yahoo.com

Being

NJHA members develop their leadership.

by Chloé Durian

CMT Artist of the Year, Cody Johnson, helped pave the motivational foundation for Hereford youth attending the fifth annual Building on Leadership Development (BOLD) conference in Desdemona, Texas, March 26-29.

“Pray for roadblocks and be comfortable with them coming,” Johnson encouraged the 26 BOLD participants. “Don’t ever let your vision get blurry by fame and success.”

National Junior Hereford Association (NJHA) members from across the country and Canada forged foundational leadership skills and industry connections during the elite

leadership event hosted by Gary and Kathy Buchholz, of GKB Cattle, at their Hi Point Ranch.

The impressive lineup of speakers didn’t stop at Johnson, though. Tyson Durfey, world champion rodeo athlete; Shane Bedwell, American Hereford Association (AHA) director of breed improvement and chief operating officer; and Tyler Norvell, president of Norvell Consulting and CEO of Oklahoma Youth Expo and Cattlemen’s Congress, provided participants with valuable insights and expertise.

“Your mind will give you the power to do anything that you

want to do, even if there’s no money, even if it’s hard, even if it’s difficult, even if in the moment it looks like you can’t do it, you just take one step,” Durfey said.

“You don’t have to think about the million steps after, but just the one step, and then the next step.”

Learning by doing BOLD attendees also participated in a variety of leadership-building activities, including workshops led by NJHA board members, which focused on strengthening communication skills and leading with purpose.

Along the way, BOLD participants had plenty of chances

Back row (left to right): Gary Buchholz, GKB Cattle; Rylie Meinhardt, Onaga, Kan.; Sam Birdsall, Torrington, Wyo.; Will Meinhardt, Onaga, Kan.; Nolan Hornecker, Casper, Wyo.; Augustus Sexton, Cost, Texas; Luke DeSalvo, Morrilton, Ark.; Jase Beltz, Canton, Kan.; Matt Bruns, North Platte, Neb.; Rhett Lehman, Sullivan, Ill.; Addison Koontz, Thomas, Okla.; Emma Bell, Eustace, Texas; and Salem Sifford, Goldvein, Va. Front row (left to right): Kathy Buchholz, GKB Cattle; Delaney Chester, Oregonia, Ohio; McKenna Gatz, Fairview, Kan.; Jorja Ebert, Polo, Mo.; Ella Callicott, Only, Tenn.; Alison George, Mondovi, Wis.; Bella Pressnall, Randolph, Minn.; Jordan Mitchem, Vale, N.C.; Kaleigh McNaughton, Gravenhurst, Ontario; Aidyn Barber, Channing, Texas; Elayna Hawkins, Freeport, Mich.; Madison Kegley, Burlington, Wis.; Mackenzie Ramsdell, Limington, Maine; and Lauren Gatz, Fairview, Kan.

Tyson

encouraged BOLD participants to adopt a leadership mindset and tackle challenges one step at a time.

Bob Schaffer, Owner-manager 3320 Deer Track Rd. Spotsylvania, VA 22551 540-661-2229

bob@deertrackfarm.com www.deertrackfarm.com

Dan Snyder, cell 240-447-4600

Seth Snyder, cell 240-405-6049 654 Cold Spring Rd. Gettysburg, PA 17325-7335 717-642-9199

herefordcattle@stoneridgemanor.com www.stoneridgemanor.com 6470 Beverleys Mill Rd. Broad Run, VA 20137 Tyler Newman 540-422-1747 Bob Kube 540-347-4343 fauquierfarmllc@gmail.com Bob and Pam Rhyne 3700 Peach Orchard Rd.

Bob’s cell 704-614-0826 rhynelandfarms@gmail.com Kim, Alexis and Courtney Eudy 10945 Hickory Ridge Rd. Harrisburg, NC 28075 Kim’s cell 704-589-7775

VitaFerm ® Junior National Hereford Expo

SATURDAY, JULY 4

9 a.m.

6 p.m.

- Tentative Schedule -

Gates open for tack trailers to arrive and set up in barns

Cattle may arrive into tie-outs through the night

SUNDAY, JULY 5

7 a.m.

8:30 a.m.

9 a.m.

9 a.m.

9:30 a.m.-Noon

10 a.m. Noon Noon

12:30 p.m.

2 p.m.

3:30 p.m.

5:30 p.m.

6 p.m.

NJHA Board and Candidate Orientation Breakfast

Hereford Bowl Check-In & Written Test

All cattle must be in the barns at this time

Tattoo checks begin in each barn

Cattle Paper Check-In & Exhibitor Packet Pick-Up

Advanced & Illustrated Speech Contest

Steer weights declared electronically by this time

National Hereford Women’s Queen’s Orientation and Queen’s Tea

DNA Collection Stations

NJHA Meet-Up #1 - Powered by SureChamp®

Meet the Candidate Social & Delegate Forum

State Group Photos

Opening Ceremonies

MONDAY, JULY 6

8 a.m.

8:30 a.m.

9 a.m.

1 p.m.

2:30 p.m.

3 p.m.

5 p.m.

6 p.m.

6-8 p.m.

Judging Contest Check-In & Orientation

Hereford Invitational Golf Tournament

Judging Contest

*Oral Reasons Contest to immediately follow

NJHA Meet-Up #2 - Powered by SureChamp®

Madison, Wis. July 4-10, 2026

New Holland Pavilions Quann Park

New Holland Pavilion 1 Mezzanine

New Holland Pavilion 1 Mezzanine

Exhibition Hall Meeting Rooms

Exhibition Hall Mendota 1-4

New Holland Pavilion 1 Mezzanine

Veterans Memorial Coliseum

Veterans Memorial Coliseum

VitaFerm ® T-Shirt Day

Veterans Memorial Coliseum

Pleasant View Golf Course

Veterans Memorial Coliseum

Exhibition Hall Meeting Rooms

Exhibition Hall Mendota 1-4

Hereford Bowl Buzzer Round (start with senior division)

Sullivan Supply Stock Show University

Sullivan Supply Fitting Contest

Future Professionals Contest Interviews

Bridging the Gap College & Career Fair

TUESDAY, JULY 7

8 a.m.

9 a.m.

State Group of 3 & 5 Classes

Sullivan Supply National Showmanship Contest

Senior, Intermediate & Senior Finals

Junior & Peewee

WEDNESDAY, JULY 8

7 a.m.

9 a.m.

NJHA Membership Update, Breakfast & New Board Election Bred-and-Owned Show

Cow-Calf Pairs, Bred-and-Owned Females, Produce of Dam Steer Show followed by Bred-and-Owned Bulls

New Holland Pavilion 1 Mezzanine

Veterans Memorial Coliseum

Veterans Memorial Coliseum

Exhibition Hall Meeting Rooms

Exhibition Hall Atrium

Veterans Memorial Coliseum

Veterans Memorial Coliseum Ring 1 Ring 2

New Holland Pavilion 1 Mezzanine

Veterans Memorial Coliseum Ring 1 Ring 2

*Buckle and Awards Ceremony honoring CHB Cooking Challenge, Photo & Poster Contests, prior to selection of the Bred-and-Owned Top Five.

THURSDAY, JULY 9

7 a.m.

7:30 a.m.

6 p.m.

Trans Ova Genetics Donors & Donuts

Owned Female Show

HYFA Scholarship, Awards & Maroon Jacket Ceremony

Veterans Memorial Coliseum

Veterans Memorial Coliseum

Veterans Memorial Coliseum

*Buckle and Awards Ceremony honoring Future Professionals, Speech and Judging Contests, will follow the selection of the Division 3 Polled Females.

FRIDAY, JULY 10

7:30 a.m. Conclusion of Owned Female Show

Veterans Memorial Coliseum

*Buckle and Awards Ceremony recognizing Herdsman of the Year, Walter and Joe Lewis High Point Senior, GKB Super States, Golden Pitchfork and the Bob Norton Excellence Award will be held prior to the champion drives.

Welcome to the hereford

Masters in Madison

A tradition unlike any other.

by Chloé Durian

“The Hereford Masters in Madison,” the 2026 VitaFerm® Junior National Hereford Expo (JNHE) is set to be an exciting summer event in Madison, Wis. Inspired by the tradition and prestige of golf’s greatest tournament, this year’s theme invites junior members and their families to step onto the course (showring) with confidence, camaraderie and a shared passion for the Hereford breed. From the first arrival to the final backdrop, every moment is designed to reflect what makes the breed great.

Each year, the JNHE serves as more than just a cattle show — it’s a

You read that right — the golf tournament has made its way back to the JNHE, this time labeled as the Hereford Invitational Golf Tournament. After a brief hiatus, we are bringing back one of the most requested events of the summer, perfectly pairing with “The Hereford Masters in Madison.”

If you feel up to the challenge, the Hereford Youth Foundation of America (HYFA) is partnering with the National Hereford Women (NHW) to host the golf tournament Monday, July 6, at 8:30 a.m. There will be a shotgun start for all teams at Pleasant View Golf Course, setting the tone for the rest of the week. While juniors are participating in the

...continued from page 55

National Junior Hereford Association (NJHA) judging contest in Veterans Memorial Coliseum, we encourage JNHE families, supporters, fellow breeders and others to join us at the golf course.

Proceeds from the golf tournament will directly support the JNHE’s Growing a Lasting Legacy fund, NJHA programs, scholarships and opportunities that invest in the growth and development of Hereford youth. Each swing counts toward the future of the breed.

Registration for the golf tournament is open to all JNHE attendees, families and supporters, with limited team spots available. Teams are encouraged to register early to be sure they can participate in this highly anticipated event.

The success of an event, like the JNHE, is made possible through the unwavering support of volunteers, families and industry partners, which is made possible by HYFA. A special thank you is also extended to the generous supporters of the Sale of Champions, whose contributions play a vital role in enhancing the JNHE experience and ensuring continued

opportunities for junior members. All these investments in youth guarantee the JNHE will continue to provide meaningful experiences that shape the next generation of agricultural leaders. It is through this collective effort that the Hereford breed remains strong, innovative and deeply connected.

As the Hereford family gathers in Madison, the 2026 JNHE offers a chance to celebrate achievements, embrace new challenges and look ahead with optimism. “The Hereford Masters in Madison” is more than a show — it’s an invitation to step forward, take your shot and make your mark.

herefords in the city

The project

Agriculture impacts every aspect of our daily lives, yet many young people — particularly those in urban areas — have little firsthand exposure to farming, ranching or food production. Herefords in the City seeks to bridge this gap by bringing agricultural education, resources and experiences directly into classrooms that might otherwise have limited access to them.

As part of this initiative, I will be collecting and donating agriculture-themed children’s books to classrooms and school libraries in urban communities. These books will serve as enduring educational tools, giving students the opportunity to explore farming, ranching and cattle production long after an initial classroom visit. By placing these resources directly into the hands of students, we hope to spark curiosity, inspire learning and provide a tangible connection to the origins of their food. Ultimately, this project aims to

cultivate awareness, understanding and appreciation for agriculture among the next generation — one book at a time.

The book collection will take place during the JNHE this summer in Madison, Wis. National Junior Hereford Association (NJHA) members, families and supporters are encouraged to bring new or gently used children’s books related to agriculture, farming or livestock to donate to the project.

Support from the National Hereford Women (NHW) will play an important role in helping this effort succeed. Through social media promotion and assistance with collecting books during JNHE, the

NHW will help expand awareness and encourage participation across the Hereford family. In addition, I plan to work with state junior Hereford associations to promote the project within their states and encourage members to contribute to the book

While the collection will launch at JNHE, its impact will reach far beyond the event. Each donated book creates an opportunity to connect a student with agriculture and the individuals who dedicate their lives to the industry.

At its heart, Herefords in the City is about planting seeds of curiosity, knowledge and appreciation for agriculture. By connecting students with the story of cattle production and the families behind it, we can help build a stronger understanding between urban children and the agricultural community.

I am honored to lead this service project and deeply thankful for the support of Hereford families nationwide who make initiatives like this possible. With your generosity and dedication to agriculture, we can introduce students to a world they may never have encountered. Together, we have the power to make a lasting impact — connecting young people to agriculture, sharing its story and inspiring the next generation of leaders, one classroom, one book and one student at a time.

JNHE JudgEs

Meet the judges for “The Hereford Masters in Madison,” the 2026 VitaFerm® Junior National Hereford Expo (JNHE).

Tyler Cates

Owned Females

Tyler Cates resides in Modoc, Ind., where he operates Cates Farms and Sunrise Sunset Farm with his wife, Cortney, and daughter, Piper. Their operation is dedicated to producing and showcasing high-quality show cattle at major exhibitions nationwide.

The Cates family raises Shorthorn and Angus cattle and has exhibited numerous national champion bulls and females. The driving force behind these accomplishments is hard work and strong customer relationships. The family markets their genetics through annual fall and spring sales.

Tyler attended Northeastern Oklahoma A&M College, where

he was a member of the livestock judging team. He transferred to Purdue University, where he competed on the livestock judging team and eventually served as assistant coach. He has judged multiple national shows and junior nationals from coast to coast.

Kyle Gillooly

Owned Females Associate Kyle Gillooly, Wadley, Ga., is the manager of CES Herefords and Angus. He and his wife, Jennifer, own and operate Predestined Cattle Co. with their children, Grant and Diana Kate, who are fifth generation cattlemen representing both Kyle’s and Jennifer’s sides of the family.

Growing up in both the Hereford and Angus junior programs, Kyle and

JNHE Entry Deadlines and Reminders

The early-bird online entry deadline ($20 discount per entry) is May 15, and the final ownership and entry deadline is June 1 for the 2026 VitaFerm® Junior National Hereford Expo (JNHE), which will be held July 4-10 in Madison, Wis. Visit Hereford. org to receive more information and enter online. Please note all entries must be completed online. If you have questions about the online entry process or anything related to JNHE, contact Bailey Clanton at bclanton@hereford.org or Amy Cowan at acowan@hereford.org.

JNHE exhibitors must also submit DNA for their steers. All steers showing at the JNHE must be registered by the American Hereford Association (AHA) and are required to be parent verified to both sire and dam. A DNA profile of the steer, along with its sire and dam must be completed through the official AHA lab by the entry deadline. No steer certificates will be accepted, only registration papers.

Request a DNA test kit through your MyHerd account or send an email to aha@ hereford.org. Make sure to include in the email your member number, the animal’s registration number and the reason for DNA testing.

Please plan ahead to ensure registrations and transfers are handled before the May 15 (early bird) and June 1 JNHE entry deadlines.

Jennifer met at the 1999 Hereford junior nationals.

An Indiana native, Kyle is a graduate of Purdue University and was a member of the 2001 livestock judging team. He is a past president of the Georgia Cattlemen’s Association, along with being a Farm Bureau and school board member. Kyle has judged in 25 states as well as Canada. Faith and family are very important to the Gilloolys. They’re thankful the National Junior Hereford Association (NJHA) emphasizes those same values they hold dear.

Randy Mullinix

Bred-and-Owned Females and

Randy Mullinix owns and operates Purple Reign Cattle Co. in Toulon, Ill. He was born and raised on a diversified cattle and grain operation in Woodbine, Md. He is a graduate of Black Hawk East (BHE) and Kansas State University, and he was a member of the national champion judging teams at both institutions.

Purple Reign has bred numerous national and JNHE champions and has been recognized nearly 50 times as premier breeder at national events. Randy has served as a judge in 40 states, including national shows and junior nationals for more than a dozen breeds.

Jake Bohnsack

Bred-and-Owned Females and Cow-Calf

Jake Bohnsack, Pleasantville, Iowa, was raised in Taylor Ridge, Ill., where he developed a deep passion for exhibiting Hereford cattle at an early age. He pursued this interest academically and competitively at BHE, where he was actively involved in livestock judging. Jake later continued his education at Oklahoma State University (OSU), studying animal science and further refining his knowledge and skills within the industry.

Today, Jake is a valued member of the team at Boyert-Core Show Cattle. In his role, he works closely with customers, providing guidance and support to help them achieve their goals at every level of the show cattle industry. His dedication, expertise and commitment to excellence makes him a trusted resource for clients striving for success.

Montie Soules

Bred-and-Owned Bulls and Steers

Montie Soules, Kansas City, Mo., is the CEO of the American Shorthorn Association (ASA). Since taking the helm at the ASA, registrations have increased by 20%, along with steady growth in both junior and senior memberships. He currently serves as president of the World Shorthorn Conference and the National Pedigreed Livestock Council. He is a past president of the U.S. Beef Breeds Council. He is active with the American Royal, serving on the livestock committee and as cochair of the ethics committee.

Previously, Montie spent 34 years as general manager of Star Lake Cattle Ranch/ACE Polled Herefords, exhibiting 49 national and reserve national champions and 13 consecutive champion carloads of bulls at the National Western Stock Show. He has judged nationally and internationally and spent 18 years consulting in Argentina. Montie grew

up on a family farm in Michigan and attended Michigan State University. He and his wife, Rhonda, have four children and four granddaughters.

Kirk and Ky Stierwalt Senior and Intermediate Showmanship

Kirk Stierwalt, Leedey, Okla., has owned and operated Stierwalt Cattle and Clinics with his family since 1987. They’ve exhibited and sold numerous champions across the U.S. and Canada. Their 300-head cowherd is focused on raising show steers and breeding heifers of various breeds.

Kirk has judged many state fairs, national shows and major stock shows across the U.S. and Canada. He’s been conducting show cattle clinics, nationwide and abroad, for 39 years. Kirk’s advice is, “Dream big, work hard, be consistent and show up when you’re supposed to.”

Ky Stierwalt grew up in western Oklahoma, showing cattle and enjoying a successful junior career, winning state and national shows. A 2014 graduate of OSU, Ky now focuses on raising and selling show cattle and seedstock, conducting clinics and evaluating shows. Ky, alongside his wife, Hunter; son, Stockton; and daughter, Sterling, live in Leedey, where he’s co-owner of the family business, Stierwalt Cattle and Clinics.

Matt and Taryn

an independent sales rep for Pioneer® Hi-Bred, and Taryn serves as a senior event manager for PTx.

Both Matt and Taryn grew up showing cattle across the country. Among their many accomplishments in the showring, their most memorable achievements came in the senior showmanship division at the JNHE. Matt earned champion senior showman honors in 2015, and Taryn followed with reserve champion senior showman in 2016. During her junior career, Taryn also had the honor of serving on the NJHA board.

Breck Debnam

State Groups-of-Three and -Five, Senior Showmanship Finals and Team Fitting Breck Debnam, Madison, Ga., is the 2026 Hereford Herdsman of the Year. Breck has been the Innisfail Farm herdsman in Madison, Ga., since 2018. Innisfail Farm runs 150 registered cows and a dynamic embryo transfer (ET) program. They also market bulls annually through ‘The Source’ bull sale and private treaty.

Breck attended BHE and Western Illinois University, where he was a member of the livestock judging teams at both colleges.

Breck takes care of the day-to-day operations at Innisfail: data collection, show and sale cattle management, chores and rotational grazing, as well as AI and calving. Breck oversees the farm’s C-Lock system, adding individual feed conversion data to the list of the many measures they record throughout the year.

Working alongside the Hunt family to make genetic selections, Breck and Innisfail Farm pride themselves on their disciplined program directed toward increasing their commercial clientele’s profitability in the beef industry. Breck loves working with Innisfail’s wide variety of customers, from making donor cow purchases and matings to helping northeast Georgia commercial cattlemen make sound, profit-minded genetic selections.

Scott McDonald 7791 Eastern Ave. S.E. Grand Rapids, MI 49508

Scott 616-446-2146 scott@mcdonaldplumbing.com Drew 616-368-0818

Charles Miller

616-291-3737

chuckmiller5606@gmail.com

Fred Miller

269-680-0858

beefssr@gmail.com

Nancy and Tim Keilty 6192 S. French Rd. • Cedar, MI 49621 231-228-6578

Ray Ramsey 317-727-4227 rayramsey77@gmail.com www.cottonwoodspringsfarm.com

Larry and Margaret Breasbois Heather and Matt 310 E. Freeland Rd. • Merrill, MI 48637 989-859-0815 • mbreasbois1@gmail.com

Paul and Christie Johnston Cole and Andrew 3162 S. Five Mile Rd. • Merrill, MI 48637 989-859-1131

Bielema Family greatlakesherefordbeef@gmail.com grandmeadowsfarm.com 616-292-7474

Toby and Debby Dulworth 2492 S. Kirkman Rd. LaCenter, KY 42056

270-224-2993 dogwood@brtc.net https://dogwoodherefords.com

Ben, Jane, Lincoln Clifford Noah and Shelby Wright

3459 KY Hwy. 1284 E. Cynthiana, KY 41031

Ben 859-421-7902

David and Paula Parker 129 Banks Rd. Bradyville, TN 37026 615-765-5359 615-765-7260 Fax David cell 615-464-7008 dplp@dtccom.net www.dkmfarms.com

Bobby and Brenda Wells 439 Flatwoods Frozen Camp Rd. Corbin, KY 40701 606-344-0417 cell wells_farm@yahoo.com

Lincoln 859-954-0102 Danny Miller 4850 Caldwell Ridge Rd. Knifley, KY 42753

Clifford Hereford Farms

Kevin, Angela, Kenlea and Kyler Murray 606-682-8143 cell

Matthew Murphy

770-778-3367

3432 Red Bud Rd. N.E. Calhoun, GA 30701

Keene Murphy 770-355-2192

270-465-6984 jmsfarm@msn.com www.jmspolledherefords.com

101-103 N. Main St. Saluda, SC 29138

Earl B. Forrest

864-445-2387

864-445-7080 Office

864-445-3707 Fax

Brad Forrest 864-445-7633 Herd Certified and Accredited

328 Fowken Farm Rd. Jonesville, SC 29353

Norris Fowler

864-219-0182

nrfowler@brecwb.com

Rogers Fowler 864-426-3281

Greg Fowler 864-426-7337 Cell

Raising Herefords for the past 62 years fowkenfarm.com

Herd bulls owned jointly:

JC B413 Bold Rule 49ZL — Owned with Misty Freeman

JC B413 Red Gold 5GL — Owned with Leslie Lewis

JC EMP AHF Proform 20GL — Owned with All Hours Farm

Donor cows working for: Wilcox Show Cattle, David Fosbrink, All Hours Farm and Main Cattle Co.

AI Bulls: SILO H18 Brandston 2404 ET • Innisfail Trademark 1939 ET JW 1857 Merit 21134 • EFBEEF BR Validated B413

Terry, Susan and Hayley

Hayhurst, Lillian Knust and Delaney Linville

14477 S. Carlisle St.

Terre Haute, IN 47802

812-696-2468

812-236-0804 cell HayhurstFarms@aol.com

Kottkamp Family

2261 E. U.S. Hwy. 40 Clayton, IN 46118

Dale 317-752-7523

Dylan 317-752-3267

kottkampcattle@gmail.com

W. S.R. 58 Edwardsport, IN 47528 812-328-6258

Gordon Clinkenbeard 821-881-8988 cell gjclink@hotmail.com

Bruce, Shoshanna, Blake, Ashley, Jordan and Brian 4072 E. 500 S. Waldron, IN 46182

317-407-3618 cell bruceeverhart56@gmail.com

JC Cattle Co.

Jim and Maria Curry 1490 N. County Rd. 1150 W. • Norman, IN 47264

812-528-5838 • Jccattleco7@gmail.com

Randy Martin, Sale Cattle

1480 S. 675 E. Greenfield, IN 46140

Ray 317-727-4227 Allison 240-513-5557 rayramsey77@gmail.com

Lee, Cindy and Matthew Elzemeyer

2538 State Rd. 122 Richmond, IN 47374

765-969-2243

lee@elzehereford.com

Brian, Janelle, Collin and Landon Deatsman 5708 North 200 East Leesburg, Indiana 46538

Brian Cell: 574-527-6679 gdeatsman@hotmail.com Visit our website! www.deatsman.com

Duncan Family

1264 N. Mountain Rd. Wingate, IN 47994

David cell 765-366-0295 davidandjilld@aol.com www.ableacrescattle.com

G ary Greenwood dVM

765-585-1105

casey.hampton@me.com

3013 W. State Rd. 38 West Lebanon, IN 47991

Stepping into Sustainability

Sustainability

and Return on Investment

Tracking energy use can save money.

When evaluating return on investment (ROI) we’re really evaluating management decisions and the thought process leading to them. Last month’s Stepping into Sustainability considered ROI measures associated with land productivity and feed costs. This month’s column extends the conversation about overall energy use.

I owned and operated a grant writing business for several years, working with farmers and ranchers to obtain USDA grant funding. During that time, I became an expert in USDA’s Rural Energy for America Program (REAP), which provides funding to agricultural producers and rural small businesses for energy systems or to make energy efficiency improvements. Personally, until working with producers on these grants, I hadn’t considered the value of conserving energy to an operation’s bottom line. Energy seemed, well, abundant. Remember the days when you pulled up to the farm fuel tank and filled up before heading to school?

These days, or course, we know how fast and significantly energy costs can change. When was the last time you took a hard look at how energy costs affect your business? After all, sustainability and profitability meet in the things we do and the ways we conserve costly resources. The following efficiency measures are worth considering.

Fuel use per cow or per acre

Tracking gallons of fuel burned per acre or per cow provides an interesting snapshot of operational efficiency. Divide the total annual fuel gallons by the acres managed or by the number of cows maintained. How do the numbers look when you divide them across acres and cows? Can you reduce fuel use and still cover the ground you need to cover?

Reducing this number often comes down to management decisions like combining field passes or improving grazing distribution.

Electricity cost per head

Electricity powers water systems, fencing, shops, fans, barns, phone charging and much more. While it may seem minor compared to feed costs, electricity rates are rapidly accelerating in many parts of the U.S. Dividing your annual electric bill by the number of cows provides a broad benchmark, but you’ll need to dig deeper if you want to estimate cost by enterprise, home usage and the like. Even so, there are many options to improve efficiency.

For instance, you could consider installing energy-efficient pumps, upgrading to LED lighting, maintaining proper water pressure or installing solarpowered livestock watering systems. These upgrades can reduce electric bills and improve drought resilience. A quick internet search of energy-efficient or solar-powered charging units can provide more ideas.

Equipment hours per cow

Total machinery hours reflect fuel use, depreciation, maintenance and labor. It could be worth tracking tractor and heavy equipment hours per cow for a clearer view of how dependent your operation is on mechanical inputs.

Here’s a basic example: If you log 1,200 tractor hours annually and manage 200 cows, that equals six hours per cow per year. That might not sound like a lot, but have you ever considered how much time you and your team spend driving around? Are there ways to reduce this time through a fresh look at pasture layout, more efficient feeding systems or placement?

For perspective, if your tractor operating cost is $75 per hour and you could decrease annual use by 300 hours, that would amount to a savings of $22,500. So, you might see a substantial ROI from making changes.

With cattle prices at historically high levels, this may be the perfect time for some operations to evaluate new investments. As you consider the future of your business, think about how potential cost advantages of energy efficiency improvements fit into to your ROI calculations.

Sarah Beth Aubrey is an entrepreneur and founder of Aubrey Coaching and Training (ACT). She can be reached at sarah@sarahbethaubrey.com.

4134 County Hwy. 30 Horton, AL 35980

Glynn Debter

Perry Debter 205-429-4415

debterfarm@otelco.net Fax 205-429-3553

pandjfarmsherefords@gmail.com

herefordhollow@gmail. com

From the Field

In Passing

Thomas W. Bedwell, 86, Medicine Lodge, Kan., passed March 14.

Thomas was born Jan. 21, 1940, in Wichita Falls, Texas, to Robert W. and Mary (Wilson) Bedwell. Thomas married Barb Bedwell May 24, 1975. They were married for 50 years.

Thomas graduated from Medicine Lodge High School in 1958. He owned and operated the Medicine Lodge Sales Co. for almost 30 years, and then he continued buying cattle for customers and running a grower yard. He was a member of Medicine Lodge Methodist Church, a former Shriners International member, was president of the Peace Treaty board, and served on the co-op board and Rural Water District No. 1. He enjoyed farming, cutting wheat, running machinery, hunting and watching all his children’s and grandchildren’s ball games.

He is survived by his wife, Barb Bedwell; sons, Thomas Patrick (Anita) Bedwell of Lake City, Kan., and Ryan Thomas (Emerald) Bedwell of Medicine Lodge; daughters, Lori Beth (Greg) Pennock of Medicine Lodge and Holly Dale (Eric) Bannister of Wichita, Kan.; grandchildren, Shane (Lacey) Bedwell, Megan (Brad) Mattison, Matthew Hargett, Ethan (Aaliyah) Hargett, Grace Bedwell and Danielle Bedwell; great-grandchildren, Cealy Bedwell, Chisum Bedwell and Whitney Mattison; step-children, Cory Bieber, Joeleen (Charles) Akin and Darcy (CR) Clinton; step-grandchildren, Bobbie Akin, Ryan Akin, Salim Klinge and Jasmine Klinge.

Thomas was preceded in death by his parents.

Kay Allis Birdsall, 82, Naples, Fla., and Scott (Homer), N.Y., passed March 29.

Born Jan. 27, 1944, in Cortland, N.Y., to the late Minor and Doris (Reynolds) Allis. Kay graduated from McGraw Central School in 1962 and maintained long-lasting friendships with her classmates and friends.

She completed the CCBI secretarial skills program and worked as a secretary for Syracuse University, Agway, and Waymark before devoting herself fully to raising her family as a dedicated mother and homemaker.

Kay was deeply involved in the Scott Community Church, serving as former chair of the board, Sunday school teacher and coordinator of countless dinners and events. She played a key role in building the current church after the original church was destroyed by fire. She proudly provided fresh flowers from her garden for services each summer. An avid gardener, she cherished tending her greenhouse and gardens, finding joy in the beauty and scents of nature. She took great pride in caring for the family farm, knowing it would please her Aunt Geraldine and Uncle Harry Reynolds. Kay cherished serving others, whether family or friends.

She loved being in her kitchen, preparing meals and baking. She constantly tried new recipes that she saw in the paper, from magazines or from friends. It didn’t matter if you liked it or not as you might not ever have it again as she wanted to try something else. One of her

many specialties was chocolate chip cookies, which she baked nearly every day for her sons and grandchildren to enjoy when they got off the school bus. She hosted many family and holiday gatherings. One of her greatest memories was hosting an annual Christmas season gathering for family and friends at the house. She prepared nearly all the food, including multiple cheesecakes.

Kay loved to reminisce about her upbringing, her family, cattle shows, and of course, riding her horse. She had fond memories of all her friends and the things they had done together. She treated everyone with a smile, dignity and respect, always kind and considerate of others. Kay had the God-given talent to always have a smile and be friends with everyone she met.

Kay was a true believer in the Christian faith and was raised in the Methodist Church. She seldom missed Sunday services. Growing up she was part of the Methodist Youth Fellowship. She raised her sons to attend Sunday school and church services on a regular basis. She is now in the arms of God with her family.

Kay is survived by her loving family: husband, Rod; sons, Brian of Virginia, and Dennis (Heather) of Wyoming; grandchildren, Sam, Sarah, Abbey and Ava; along with many cousins, nieces, nephews and longtime close friends.

Kay was predeceased by her parents; stepfather, John Breeds; brother, Richard Allis; sister-in-law, Janice Allis; sister, Diane Abdallah; and brother-in-law, Burt Abdallah.

Hereford Happenings

Hereford bulls high sellers out of all breeds at Michigan Beef Expo

The Michigan Hereford Association held its annual show and sale in conjunction with the Michigan Beef Expo Feb. 20-21 in East Lansing, Mich. The Hereford breed was well represented with high demand for the bald-faced consignments at auction. The two top-selling Hereford bulls had the two highest values of any bull to sell during the Michigan Beef Expo this year. Congratulations to McDonald Farm, Grand Rapids, Mich., which sold BK Proud 7523N for $9,000, and Ventura Farms, Bath, Mich., with VF Profit Margin 508N, who commanded $8,000 for 75% interest.

Grant

honoring Bill House supports Hereford youth

The Community Foundation of Southeast Kansas (CFSEK) awarded a $15,000 grant, in honor of the late Bill House, to the Hereford Youth Foundation of America (HYFA). This gift will support the National Junior Hereford Association (NJHA) Fed Steer Shootout Program and Fed Steer Shootout Field Day, an industry leading educational program for youth to learn more about the feedlot and beef packing sectors.

“HYFA was thrilled when this partnership opportunity presented itself, as our mission of leadership and education aligns so well with the Community Foundation of Southeast Kansas. We look forward to putting the grant in motion in support of HYFA’s pillars of scholarships, leadership, education and research,” says Amy Cowan, American Hereford Association (AHA) director of youth activities and foundation.

The 2026 CFSEK Bill House Agricultural Grant honors a historic figure in the beef cattle industry and the Hereford breed. House

served as the AHA president from 1963-1964 and was highly involved in the Kansas beef industry. He exhibited champions at the American Royal and was named Kansas Stockman of the Year in 1992. This grant continues to honor his life and legacy through the Hereford breed and cattle industry.

“I did not know Bill personally, but as I learn more about him, it has become very clear to me that this program is a perfect fit to honor his legacy and leadership in the Hereford breed,” Cowan explains.

The NJHA Fed Steer Shootout provides NJHA members the opportunity to expand their knowledge of animal health, nutrition and marketing through educational programming and by monitoring performance of their entries in the feedlot and on the rail.

Participants enter single or pens of three Hereford or Herefordinfluenced steers, which are fed at HRC Feed Yards LLC in Scott City, Kan. Participants have the chance to see their cattle on feed during the Fed Steer Shootout Field Day, which is a two-day interactive learning experience featuring industry leading experts. As participants learn how their genetics perform beyond the pasture and the larger industry, they also compete for more than $15,000 in scholarships and prizes.

Founded in 2001, CFSEK has awarded more than $23 million in grants through its donor-advised, unrestricted, designated, field-of-interest scholarship and agency funds. It is one of more than 800 community foundations in the country and is a member of the Kansas Association of Community Foundations. HYFA is honored to have received the 2026 CFSEK Bill House Agricultural Grant from the foundation to continue pushing Hereford youth forward.

Grab Hereford gear

ShopHereford is your one-stop shop for everything Hereford. Check out new apparel, home décor or other Hereford-branded items. Currently, ShopHereford also features the World Hereford Conference commemorative book. Not only does ShopHereford.com have branded items for your home, barn and office, but the online shop also offers breeders the opportunity to grab branded marketing materials to help promote the bald-faced breed.

With each purchase you are proudly representing Hereford and supporting the AHA, Certified Hereford Beef ® , the NJHA and HYFA. Visit ShopHereford.com to place your order today.

Have ideas or suggestions about merchandise to include on ShopHereford? Email us at Shop@hereford.org .

Share what’s happening

Do you have a fun “Hereford Happening” to share? Maybe Herefords were highlighted in your hometown, or a long-time breeder earned recognition in the community — regardless, we’d love to share the good news and how Hereford cattle and enthusiasts are making an impact.

Share your Hereford happening by emailing AHA assistant editor, Katie Miller, at kmiller@hereford.org.

Sales Digest

Harrell Ranch

Baker City, Ore. | March 2

Auctioneer: Rick Machado

Reported by: Emilee Holt

Lots Gross Average

135 bulls

29 females

164 overall

$1,549,025 $11,474

$181,743 $6,267

$1,730,768 $10,553

40 comm. heifers $152,000 $3,800

TOP BULL LOTS

$54,000 — H5 2323 Doc Holiday 514

DOB 1/22/2025, by Churchill Doc Holiday ET, sold to Wagenblast Richardson Ranch, Oregon; and J Bar E Ranch, Montana (1/2 interest)

$26,000 — H5 L347 Lego 533

DOB 1/25/2025, by SHF Lego 569G L347 ET, sold to Dan L. Forsea & Sons Inc., Oregon, and Hill Trust, Oregon.

$25,000 — H5 277 Advance 5134

DOB 2/10/2025, by H5 988 Advance 277, sold to Dan L. Forsea & Sons Inc., and Hill Trust.

$22,000 — H5 0186H Advance 546

DOB 1/27/2025, by CL 1 Domino 0186H, sold to Morrell Ranches, California.

$22,000 — H5 9181G Domino 4332

DOB 3/13/2024, by CL 1 Domino 9181G 1ET, sold to Ziller Ranch, Nebraska.

SALE INDEX

$20,000 — H5 2323 Doc Holiday 544

DOB 1/26/2025, by Churchill Doc Holiday ET, sold to Chase Ranch, California.

$19,000 — H5 0186H Advance 5215

DOB 2/18/2025, by CL 1 Domino 0186H, sold to Davis Herefords, Oregon.

$19,000 — H5 9181G Domino 4332

DOB 3/13/2024, by CL 1 Domino 9181G 1ET, sold to Imig Herefords, Colorado.

TOP FEMALE LOTS

$10,250 — H5 Ms 0025H Advance 5247

DOB 2/24/2025, by HH Advance 0025H ET, sold to Carmichael Herefords, South Dakota.

$9,250 — H5 Ms L347 Domet 5109

DOB 2/7/2025, by SHF Lego 569G L347 ET, sold to Justin Crabill, Nevada.

Kester Herefords

Atkinson, Neb. | March 2

Auctioneer: Corey Curtis

Reported by: Austin Brandt

Lots Gross Average

50 bulls $551,500 $11,030

70 comm. heifers $252,550 $3,608

TOP BULL LOTS

$19,000 — Kest 2065 J83 Bob 647N ET

DOB 2/14/2025, by Kest 14D 9359 Spongie J83, sold to Landgren Ranch, Bartlett.

$18,000 — Kest 2065 228 Pickstown 680N

DOB 3/8/2025, by Dvor 0016 063 Pickstown 228K, sold to Hoffman Ranch, Thedford; and ST Genetics, Navasota, Texas.

$16,500 — Kest 57 2097 Chief 658N

DOB 2/18/2025, by Land Chief 2097, sold to Kevin Wirsta, Elk Point, Alberta.

$16,000 — Kest 14D 2097 Chief 678N

DOB 3/4/2025, by Land Chief 2097, sold to Kevin Wirsta.

$15,500 — Kest 2065 J83 Bob 639N ET

DOB 2/13/2025, by Kest 14D 9359 Spongie J83, sold to Alan Vanosdell, Scotia.

$15,000 — Kest 343J J83 Bob 621N

DOB 2/7/2025, by Kest 14D 9359 Spongie J83, sold to Adam Zink, Carrington, N.D.

$14,500 — Kest 20D 2034 Bartlett M141

DOB 8/17/2024, by Land Profit 2034ET, sold to Steve Wieseller, Crofton.

$14,000 — Kest J72 H56 Okie M137

DOB 8/13/2024, by Kest 72 7850 Okmulgee H56, sold to Matt Fischer, Plainview.

$12,000 — Kest 149F 447K Mild M154

DOB 9/10/2024, by Kest 0229 2296 Mild 447K, sold to Wes Kilmurry, Atkinson.

Schutte & Sons

Guide Rock, Neb. | March 3

Auctioneer: Joel Birdwell

Reported by: Austin Brandt

37 bulls $297,250 $8,034

35 females $172,800 $4,937

72 overall $470,050 $6,528

TOP BULL LOTS

$13,000 — S&S Manifest 17M

DOB 3/15/2024, by NJW 133A 6589 Manifest 87G ET, sold to Drew Palmer, Tekamah.

$12,000 — S&S TS Victor 5M

DOB 3/8/2024, by JDH MRD 2Z 33Z Victor 6G ET, sold to Sara Thompson, Lawrence.

$11,500 — S&S 42K Ramble On 66M

DOB 4/16/2024, by S&S Ramble On 42K, sold to Bartlett Farms, Cozad.

$11,000 — S&S Whit 29M

DOB 3/21/2024, by KJ 58Z Whit J29 ET, sold to Bartlett Farms.

$10,500 — S&S 42K Ramble On 60M

DOB 4/11/2024, by S&S Ramble On 42K, sold to Les Glinsmann, Loup City.

$10,000 — S&S 24K Cuda 65M

DOB 4/15/2024, by S&S Cuda 24K, sold to RCM Farms Inc., Council Bluffs, Iowa.

$10,000 — S&S 39H Warrior 40M

DOB 3/25/2024, by S&S Warrior 39H, sold to Tyler Tobald, Glasco, Kan.

$10,000 — S&S Whit 48M

DOB 4/1/2024, by KJ 58Z Whit J29 ET, sold to Bartlett Farms.

$10,000 — S&S Ramble On 43M

DOB 3/27/2024, by AH Ramble On 619D, sold to K&N Mac Farms Inc., Rockville.

$10,000 — S&S Houston 39M

DOB 3/25/2024, by SHF Houston D287 H086, sold to RCM Farms Inc.

$10,000 — S&S Ramble On 35M

DOB 3/24/2024, by AH Ramble On 619D, sold to Niermeier Cattle, Ludell, Kan.

$10,000 — S&S Whit 11M

DOB 3/12/2024, by KJ 58Z Whit J29 ET, sold to DL Brown Farms, Bunker Hill, Kan.

TOP FEMALE LOT

$6,800 — S&S Lady Lamp 146M ET

DOB 3/24/2024, by Churchill Broadway 858F, sold to Sunrise Meadow Farms, Melvin, Mich.

Jensen Ranch

Courtland, Kan. | March 5

Auctioneer: Dustin Layton

Reported by: Austin Brandt

TOP BULL LOTS

$62,500 — KJ 181H Tahoe 865N

DOB 2/22/2025, by KJ 753D Tomahawk 605K ET, sold to Genesource, Nocona, Texas; Bar A Cattle Co., Nocona, Texas; and Lemenager Cattle, Hudson, Ill.

$30,000 — KJ 975L Balance 790N

DOB 2/3/2025, by CRR 66589 Balance 107, sold to Pérez Cattle Co., Nara Visa, N.M.

$25,000 — KJ 8037 Powhatan 759N ET DOB 1/4/2025, by KJ 753D Tomahawk 605K ET, sold to Ravine Creek Ranch, Huron, S.D.

$25,000 — KJ 8037 Bold Spirit 757N ET DOB 1/4/2025, by KJ 753D Tomahawk 605K ET, sold to Littau Polled Herefords, Balko, Okla.

$25,000 — KJ 8037 Rawhide 754N ET DOB 1/2/2025, by KJ 753D Tomahawk 605K ET, sold to Connar & Lauren Morris, Caledonia, Ill.

$24,000 — KJ TWJ K68 Element 922N ET DOB 3/7/2025, by KJ 7603 Element 019L ET, sold to Schutte & Sons, Guide Rock, Neb.; and Trenton Schumm Herefords, Guide Rock, Neb.

$24,000 — KJ TWJ K68 Element 827N ET

DOB 2/9/2025, by KJ 7603 Element 019L ET, sold to Hallbauer Farms, Carlinville, Ill.

$19,000 — KJ 972L Liberty 888K 766N

DOB 1/29/2025, by KJ 536C Liberty 888K, sold to Rocking E Herefords, Putnam, Okla.

$18,000 — KJ 990L Balance 843N

DOB 2/14/2025, by CRR 66589 Balance 107, sold to Braun Farms, Columbia, Ill.

$16,500 — KJ 8037 Tomahawk 751N ET

DOB 1/1/2025, by KJ 753D Tomahawk 605K ET, sold to Jayson Manning, New Albany, Miss.

$16,000 — KJ K68 Heartland 028N

DOB 3/31/2025, by KJ F31 Rancher 763K, sold to Keith Helm, McCook, Neb.

$16,000 — KJ 623K Rancher 919N ET

DOB 3/6/2025, by KJ F31 Rancher 763K, sold to Diamond S Cattle Co., Olsburg, Kan.

$15,500 — KJ 144L Liberty 888K 763N

DOB 1/28/2025, by KJ 536C Liberty 888K, sold to Mud Creek Farms, German Valley, Ill.

Kansas State University

Manhattan, Kan. | March 6

Auctioneer: Justin Stout

Reported by: Austin Brandt

Lots Gross Average 11 bulls $94,000 $8,545

TOP BULL LOTS

$12,500 — KSU Redman 550 ET

DOB 1/26/2025, by ASM 405B Red Man 325L ET, sold to Werk Herefords, Herman, Minn.

$12,000 — KSU On Demand 490 ET

DOB 9/17/2024, by Bar JZ On Demand, sold to Valley Oaks Farm, Oak Grove, Mo.

$11,000 — KSU On Demand 488 ET

DOB 9/12/2024, by Bar JZ On Demand, sold to Valley Oaks Farm.

Doyle Hereford Ranch

Wolfe City, Texas | March 7

Auctioneer: Dustin Layton

Reported by: Kane Aegerter

Lots Gross Average

bulls

TOP BULL LOT

$15,000 — DHR Pinpoint 215Z Domino 4131

DOB 10/12/2024, by SR Pinpoint 252K, sold to Diamond H, Detroit.

$14,500 — DHR Stardance Belle Air 4119 DOB 9/22/2024, by Stardance M8086 ET, sold to Windmill Ridge LLC, Winnsboro, La.

$13,000 — DHR Pinpoint Diablo 4129

DOB 10/10/2024, by SR Pinpoint 252K, sold to Diamond H.

$12,500 — DHR Guardian Fina Test 4139 ET

DOB 11/16/2024, by C GKB Guardian 1015 ET, sold to Diamond H.

TOP FEMALE LOTS

$14,000 — DHR L1 Lady Stardance 506

DOB 1/3/2025, by Stardance M8086 ET, sold to Fecht Properties LTD, Parker.

$10,000 — DHR Lady.Bentley Final TST 524 DOB 2/19/2025, by PCR X51 Bentley 454B, sold to Fecht Properties LTD.

$10,000 — DHR Lady Pinpoint Domino 514 DOB 1/14/2025, by SR Pinpoint 252K, sold to Honeymoon Herefords, Marble Falls.

Kentucky Beef Expo

Louisville, Ky. | March 7

Auctioneer: Dale Stith

Reported by: Corbin Cowles

TOP BULL LOTS

$10,000 — CHF 132E Hart 4201 ET

DOB 9/5/2024, by NJW 76C 10W Whitmore 132E, consigned by Cottage Hill Farm, Petersburg, W.Va., sold to Todd Lockett, Munfordville.

$7,500 — GH JM Mercy On Demand 13N

DOB 1/13/2025, by Bar JZ On Demand, consigned by Martin Farms and Geisel Herefords, California, sold to Chris Medley, Brandenburg.

TOP FEMALE LOTS

$9,500 — Grassy Run Belle 526

DOB 2/5/2025, by NJW 202C173DSteadfast 156J ET, consigned by Cedar Valley Herefords, Columbia, sold to Jami Groft, Ashton, S.D.

$9,000 — CHF K016 Margaret 5204

DOB 10/6/2025, by Huth CLC WF Deluxe K016, consigned by Cottage Hill Farm, sold to Don Green, Munfordville.

Section 16 Cattle Co.

Worthing, S.D. | March 7

Auctioneer: Ted Souvignier

Reported by: Aaron Friedt

Lots Gross Average

32 bulls $214,750 $6,711

RBM Livestock

Florence, S.D. | March 8

Auctioneer: Dustin Carter

Reported by: Aaron Friedt

Lots Gross Average

14 bulls $122,750 $8,768

TOP BULL LOTS

$15,000 — TB Domino N420

DOB 3/9/2025, by Stellpflug Domino 9329 2106, sold to Mike Thompson, Noble, Okla.

$13,000 — TB Stimulus Check N96 ET

DOB 1/26/2025, by HL Stimulus 2108 ET, sold to Mike Thompson.

$10,000 — TB Payroll N20 ET

DOB 1/2/2025, by CH High Roller 756 ET, sold to Tom Arnesen, Florence.

$10,000 — TB High Roller N17 ET

DOB 1/4/2025, by CH High Roller 756 ET, sold to Cody Powell, Goodwin.

Holden Herefords

Valier, Mont. | March 9

Auctioneer: Joe Goggins

Reported by: Aaron Friedt

Lots Gross Average

132 bulls

$2,759,000 $20,902

29 females $327,000 $11,276

161 overall $3,086,000 $19,168

59 comm. heifers $214,050 $3,628

TOP BULL LOTS

$90,000 — HH Advance 5265N ET

DOB 1/29/2025, by HH Advance 3037L ET, sold to EF1 Cattle Co., Carpio, N.D.

$90,000 — HH Advance 5007N ET

DOB 12/5/2024, by CL 1 Domino 241K, sold to W4 Ranch, Morgan, Texas.

$75,000 — HH Advance 5198N ET

DOB 1/19/2025, by HH Advance 1128J ET, sold to Van Newkirk Herefords, Oshkosh, Neb.

$70,000 — HH Advance 4275M

DOB 9/5/2024, by HH Advance 0043H, sold to L Bar W Cattle Co., Absarokee.

$70,000 — HH Advance 5211N ET

DOB 1/21/2025, by HH Advance 3037L ET, sold to Wilhelm Cattle, Sundance, Wyo.

$65,000 — HH Advance 5156N ET

DOB 1/15/2025, by HH Advance 1128J ET, sold to Coates Ranch, Mertzon, Texas.

TOP FEMALE LOTS

$60,000 — RBR 59F 273G Zena 229K

DOB 3/21/2022, by TH 792A 633 Wildcat 273G, sold to Fawcett’s Elm Creek Ranch, Ree Heights, S.D.; and Mrnak Hereford Ranch, Bowman, N.D.

$30,000 — HH Miss Advance 5051N ET

DOB 12/30/2024, by HH Advance 2106K, sold to Dan Bixler, Newton, Ill.

Northwest Hereford Breeders

Stanfield, Ore. | March 9

Auctioneers: Butch Booker, Cotton Booker

Reported by: Emilee Holt

Lots Gross Average

49 bulls $307,600 $6,278

18 females $82,500 $4,583

67 overall $390,100 $5,822

9 comm. heifers

TOP BULL LOTS

$37,200 $4,133

$15,000 — 430CC 6474 Vintage B413 2502

DOB 1/3/2025, by EFBeef BR Validated B413, consigned by 430 Cattle Co., Prineville, sold to Ronald and David Holman, Grangeville, Idaho.

$10,000 — Bird 8082 Travis 532

DOB 11/24/2024, by UU Belmar 8082F, consigned by Bird Herefords, Halfway, sold to Pat and Anna Sullivan, Hereford.

$9,500 — MDB JW Merit 1857 403M

DOB 2/26/2025, by JW 1857 Merit 21134, consigned by MDB Polled Herefords, Meridian, Idaho, sold to Drew Gill, Ontario.

$8,500 — Bird 0280 Gold Fish 534

DOB 11/27/2024, by Churchill Roughneck 0280H ET, consigned by Bird Herefords, sold to Joseph Campbell, Condon.

$8,000 — Bird 8082 Kennedy 511

DOB 11/8/2024, by UU Belmar 8082F, consigned by Bird Herefords, sold to Brett and Makayla Buchanan, Durkee.

Cooper Hereford Ranch

Willow Creek, Mont. | March 10

Auctioneer: Joe Goggins

Reported by: Aaron Friedt

Lots Gross Average

99 bulls $2,091,500

TOP BULL LOTS

$100,000 — CL 1 Domino 5228N

DOB 2/6/2025, by HH Advance 3027L, sold to Hirsche Herefords, Del Bonita, Alberta; Chad Stephenson, Salmon, Idaho; Milligan Canyon Ranch, Willow Creek; and Little Fort Herefords, Little Fort, British Columbia.

$85,000 — CL 1 Domino 527N

DOB 1/5/2025, by HH Advance 3027L, sold to Van Newkirk Herefords, Oshkosh, Neb.

$75,000 — CL 1 Domino 5177N 1ET

DOB 1/18/2025, by CL 1 Domino 1115J 1ET, sold to Carmichael Herefords, Meadow, S.D.; and BB Cattle Co., Connell, Wash.

$60,000 — CL 1 Domino 549N 1ET

DOB 1/7/2025, by HH Advance 3027L, sold to Stroh Hereford Ranch, Killdeer, N.D.

$55,000 — CL 1 Domino 581N 1ET

DOB 1/10/2025, by HH Advance 3044L ET, sold to W4 Ranch, Morgan, Texas.

$55,000 — CL 1 Domino 514N

DOB 1/3/2025, by HH Advance 3027L, sold to Spillman & Sons Ranch, Jewett, Texas.

$50,000 — CL 1 Domino 5121N

DOB 1/12/2025, by HH Advance 3044L ET, sold to Harrell Hereford Ranch, Baker City, Ore.

$50,000 — CL 1 Domino 595N 1ET

DOB 1/11/2025, by HH Advance 3027L, sold to Rutt Herefords, Campbell, Neb.; Donald Esser, Blackwater, Mo.; and Rutt Cattle Co., Taylor, Neb.

TOP FEMALE LOTS

$45,000 — CL 1 Dominette 5160N 1ET

DOB 1/15/2025, by CL 1 Domino 381L, sold to Tara Kelly, Brockton; and W4 Ranch.

$42,500 — CL 1 Dominette 5124N 1ET

DOB 1/12/2025, by HH Advance 3027L, sold to Dan Bixler, Newton, Ill.

Ravine Creek Ranch

Huron, S.D. | March 11

Auctioneer: Chisum Peterson

Reported by: Aaron Friedt

Lots Gross Average 45 bulls $356,750 $7,928 20 comm. heifers $81,000 $4,050

TOP BULL LOTS

$36,000 — RV Lego Master 544N ET

DOB 3/16/2025, by SHF Lego 569G L347 ET, sold to SandRock Ranch Herefords, Benton, Wis.

$13,500 — RV Entice Lad 944N

DOB 3/24/2025, by H PG Entice 2344 ET, sold to Stahly Farm, Cavour.

$13,000 — RV Land Grant 530N

DOB 3/21/2025, by KSU Land Grant 153 ET, sold to Eggers Southview Farm, Sioux Falls.

$11,000 — RV Divergent Lad 580N

DOB 3/9/2025, by CRR 824 Divergent 170, sold to Schroeder Bros., Arapahoe, Neb.

$11,000 — RV Long Haul 814M

DOB 4/4/2024, by H WMS Long Haul 1454 ET, sold to Troy Latham, Delta, Colo.

TOP FEMALE LOT

$10,000 — RV Lego Lady 582N ET

DOB 3/14/2025, by SHF Lego 569G L347 ET, sold to Callee Wachter, Huron.

Udy Cattle Co.

Rockland, Idaho | March 11

Auctioneer: Butch Booker

Reported by: Emilee Holt

Lots Gross Average

32 bulls $315,520 $9,860

3 females $13,900 $4,633

35 overall $329,420 $9,412

8 comm. heifers $36,100 $4,513

TOP BULL LOTS

$15,500 — UCC Red Cloud 440

DOB 2/23/2024, by Churchill Red Cloud 0376H ET, sold to an Idaho buyer.

$14,500 — UCC Endure 459

DOB 3/15/2024, by UCC Endure 150, sold to an Idaho buyer.

$13,750 — UCC Insight 4216

DOB 7/30/2024, by SHF Insight F158 J354 ET, sold to an Idaho buyer.

$12,000 — UCC Houston 4213

DOB 7/28/2024, by SHF Houston D287 H086, sold to a Utah buyer.

$12,000 — UCC Red Cloud 438

DOB 2/22/2024, by Churchill Red Cloud 0376H ET, sold to an Idaho buyer.

$11,500 — UCC Red Cloud 4211

DOB 7/28/2024, by Churchill Red Cloud 0376H ET, sold to an Idaho buyer.

Landgren Ranch

Bartlett, Neb. | March 12

Auctioneer: Dustin Layton

Reported by: Austin Brandt

TOP BULL LOTS

$36,000 — Land Taylor Made 5059ET

DOB 3/10/2025, by UPS Taylor Made ET, sold to Atkins Hereford, Tea, S.D., and Delaney Herefords Inc., Lake Benton, Minn.

$29,000 — Land 2072 5084ET

DOB 3/28/2025, by Land Makers Mark 2072ET, sold to Jones Farm, Le Sueur, Minn.

$22,000 — Land Makers 2072 4025

DOB 3/8/2024, by Land Makers Mark 2072ET, sold to J&J Hanson Herefords, Comfrey, Minn.

$22,000 — Land Lincoln 4107

DOB 4/18/2024, by JDH AH Lincoln 106H ET, sold to Upstream Ranch, Taylor.

$16,000 — Land Lincoln 4106

DOB 4/16/2024, by JDH AH Lincoln 106H ET, sold to Kester Herefords, Clearwater.

$15,000 — Land Lincoln 4057 ET

DOB 3/15/2024, by JDH AH Lincoln 106H ET, sold to MC Cattle Co., Ericson.

TOP FEMALE LOTS

$14,500 — Land Miss Generator 4032ET

DOB 3/18/2024, by EXR Generator 0333 ET, sold to Kester Herefords (1/2 interest)

$24,000 — Land Miss Lincoln 4065 ET

DOB 3/17/2024, by JDH AH Lincoln 106H ET, sold to Tennessee River Music Inc., Fort Payne, Ala.

$14,000 — Land Miss Slinger 4061

DOB 3/25/2024, by Land Slinger 2296 1046, sold to Kyle Henson, Weir, Miss.

$10,000 — Land Miss Entice 4028ET

DOB 3/8/2024, by UPS Entice 9365 ET, sold to Perks Ranch, Rockford, Ill.

Bradshaw Ranch

Palmyra, Mo. | March 13

Auctioneer: Cody Lowderman

Reported by: Austin Brandt

Lots Gross Average 18 bulls $125,000 $6,944

TOP BULL LOT

$11,000 — B Valley 4097

DOB 3/20/2024, by ASM 405B Valley 124J ET, sold to Austin Tomhave, Jacksonville, Ill.

Sleepy Hollow Farm

Centerville, S.D. | March 13

Auctioneer: Chisum Peterson

Reported by: Aaron Friedt

Lots Gross Average 29 bulls $291,500 $10,052

Boyd Beef Cattle

Mays Lick, Ky. | March 14

Auctioneers: Eddie Burks, Dale Stith

Reported by: Corbin Cowles

Lots Gross Average 23 bulls $210,250 $9,141

TOP BULL LOTS

$15,000 — Boyd Ransom 5403 ET

DOB 2/15/2025, by Bar JZ On Demand, sold to Notchey Creek Farms, Madisonville, Tenn.

$13,500 — Boyd Powercat 5080

DOB 3/11/2025, by Boyd Power Surge 9024, sold to Will Hilty, Mt. Pleasant, Pa.

$13,250 — Boyd Excersion 4141

DOB 9/7/2024, by KCF Bennett Monument J338, sold to Prodigy Angus, Walton.

$12,000 — Boyd Benchmark 4435 ET

DOB 9/2/2024, by KCF Bennett Monument J338, sold to Brossart Green Acres Farm, Alexandria.

$11,000 — Boyd Outerbank 4436 ET DOB 9/21/2024, by Bar JZ On Demand, sold to Martin Farms and Geisel Herefords, California.

$11,000 — Boyd Monumental 4172

DOB 9/25/2024, by KCF Bennett Monument J338, sold to Cedar Creek Farm, Donalds, S.C.

$11,000 — Boyd Lincoln Monument 01N DOB 12/8/2024, by KCF Bennett Monument J338, sold to Wheeler Farm, Peebles, Ohio.

$11,000 — Boyd Gold Mine 5005

DOB 12/12/2024, by CMF 1720 Gold Rush 569G ET, sold to Windingbrooke Farm, Seaman, Ohio.

$11,000 — ASM 708E 195B RJ 510N ET DOB 1/27/2025, by Harvie Smoke Stack ET 195B, consigned by Matheny Herefords, Mays Lick, sold to Bill Litman, Avella, Pa.

$10,000 — ASM 123J 9985 Harvest 502N

DOB 1/17/2025, by UPS Harvester 9985, consigned by Matheny Herefords, sold to Weber Rose Farms LLC, Kimbolton, Ohio.

$10,000 — Boyd County Judge 5019

DOB 1/2/2025, by H WMS Thomas County 1443 ET, sold to Will Hilty.

$8,500 — ASM 033 325L Red Man 534N ET

DOB 3/11/2025, by ASM 405B Red Man 325L ET, consigned by Matheny Herefords, sold to TNT Leighow Farms, Millville, Pa.

$8,000 — Boyd Demand 4144

DOB 9/8/2024, by Bar JZ On Demand, sold to Reinhart Charolais, Paragould, Ark.

$7,500 — ASM 294K 325L Red 511N

DOB 1/27/2025, by ASM 405B Red Man 325L ET, consigned by Matheny Herefords, sold to Crestview Farms, Syracuse, Ind.

Tennessee Beef Agribition

Lebanon, Tenn. | March 14

Auctioneer: Tommy Carper

Reported by: Peyton Pruett

TOP BULL LOT

$6,250 — Womack Red Makers 4204

DOB 10/4/2024, by Green JCS Makers Mark 229G ET, consigned by Womack Cattle, Pembroke, Ky., sold to Leoma.

TOP FEMALE LOTS

$10,000 — BF Miss Emily 511N

DOB 10/21/2025, by Bar JZ On Demand, consigned by Brasher Farms, Bath Springs, sold to Grayden Duke, Tennessee.

$10,000 — RC Ms Houston B277 478 ET

DOB 11/20/2024, by SHF Houston D287 H086, consigned by River Circle Farm, Hartsville, sold to Paquette Hereford Ranch, Illinois.

$8,500 — Lakeside Annie 2503

DOB 10/15/2025, by Bar JZ On Demand, consigned by Lakeside Cattle Co., Campbellsville, Ky., sold to Molly Pitts, Tennessee.

$7,750 — Lakeside Miss Lexi 2508 ET

DOB 5/7/2025, by T/R BPF AmericanClassic 561CET, consigned by Lakeside Cattle Co., sold to Keston Grohmann, Illinois.

$7,000 — Lakeside Lady 2507

DOB 6/12/2025, by BK Red River H18 ET, consigned by Lakeside Cattle Co., sold to Levi Mobley, Kentucky.

B&D Herefords

Odin, Kan. | March 16

Auctioneer: Justin Stout

Reported by: Austin Brandt

Lots Gross Average

39 bulls $327,000 $8,385

23 comm. heifers $138,800 $6,035

TOP BULL LOTS

$25,000 — B&D L1 Domino 4184

DOB 9/16/2024, by CL 1 Domino 2172K, sold to Matt Turley, Nebraska.

$18,000 — B&D Advance 4209

DOB 9/22/2024, by HH Advance 0011H ET, sold to Cerny Herefords, Kansas.

$15,000 — B&D L1 Domino 4166

DOB 9/10/2024, by VSD L1 Domino 001ET, sold to Kehres Herefords, Nebraska.

$11,500 — NJW 128J 173K Soul 249N

DOB 3/16/2025, by NJW 247C 41E Soul 173K, sold to Wilson Farms, Nebraska.

$11,000 — B&D Advance 4254

DOB 10/24/2024, by HH Advance 1259J, sold to Schreiber Farms, Nebraska.

Flying S Herefords

Paluxy, Texas | March 17

Auctioneer: Dustin Layton

Reported by: Kane Aegerter

Lots Gross Average

53 bulls

29 females

82 overall

5 embryos $12,600 $2,520

TOP BULL LOTS

$30,000 — FS Advance 4065M

DOB 9/22/2024, by HH Advance 0043H, sold to Michael Pratt, Junction City, Ore.

$26,000 — FS Advance 4046M

DOB 8/29/2024, by HH Advance 0043H, sold to Mathias Herefords, Mt. Pleasant.

$17,500 — FS Advance 4024M

DOB 8/22/2024, by HH Advance 0043H, sold to Three Hills Ranch, Bernard, Iowa.

$17,500 — FS Advance 5001N

DOB 1/2/2025, by HH Advance 0043H, sold to Roeder Ranches, Yorktown.

$17,000 — FS Advance 4026M

DOB 8/22/2024, by HH Advance 2025K ET, sold to Coleman Herefords, Westcliffe, Colo.

$12,000 — FS Advance 5007N

DOB 1/27/2025, by HH Advance 0043H, sold to Bill Mayes, Lentner, Mo.

TOP FEMALE LOTS

$15,500 — FS Miss Advance 4090M

DOB 10/14/2024, by HH Advance 2025K ET, sold to Holden Herefords, Valier, Mont.

$11,500 — FS Miss Advance 5000N

DOB 1/2/2025, by HH Advance 3037L ET, sold to W4 Ranch, Morgan.

$10,000 — FS Miss Advance 0060H

DOB 8/29/2020, by HH Advance 8120F ET, sold to Bill Mayes.

Bar Star Cattle

Musselshell, Mont. | March 19

Auctioneer: Greg Goggins

Reported by: Aaron Friedt

Lots Gross Average

53 bulls $561,000 $10,585

118 comm. heifers $359,429 $3,046

TOP BULL LOTS

$36,000 — Bar Star Enterprise 5001

DOB 3/1/2025, by TH 10H 0225 Venture 104L, sold to Azure Valley Black Herefords, Windsor, Colo.

$26,000 — Bar Star Wildcat Mav 5549 ET

DOB 1/10/2025, by PCC 7009 173D Maverick 0183 ET, sold to Gary Romey, Hot Springs, S.D.

$18,000 — Bar Star 1203 Nemeses 4242

DOB 12/23/2024, by Bar Star Nemeses 1213 ET, sold to Tyler Moos, Edwall, Wash.

$16,000 — Bar Star Downpour 5042 ET

DOB 3/10/2025, by Churchill Red Cloud 0376H ET, sold to Russell Voigt, Mandan, N.D.

$15,000 — Bar Star Vengeance 5052 ET DOB 3/12/2025, by Loewen Genesis G16 ET, sold to Forder Land & Cattle, Highwood.

$15,000 — Bar Star 2244 Divergent 4203

DOB 8/28/2024, by CRR 824 Divergent 170, sold to Douglas Jolly, Hugo, Colo.

$15,000 — Bar Star 410 Nemeses 4236

DOB 12/1/2024, by Bar Star Nemeses 1213 ET, sold to Douglas Jolly.

GKB Cattle & Barber Ranch

Desdemona, Texas | March 19

Auctioneer: Dustin Layton

Reported by: Kane Aegerter

Lots Gross Average 81 bulls $923,250 $11,398

TOP BULL LOTS

$50,000 — BR GKB Unlimited Data 4306

DOB 10/14/2024, by Innisfail Trademark 1939 ET, sold to Ground Zero Farms, Watts, Okla.

$40,000 — BR GKB Rare Air 4327

DOB 11/8/2024, by BR Rare Air 2174, sold to Rotello Cattle Co., Navasota.

$30,000 — BR Rooster 4309

DOB 10/16/2024, by Innisfail Trademark 1939 ET, sold to an Oklahoma buyer.

$24,000 — GKB Charlie 4694

DOB 10/5/2024, by BR GKB Charlie 002A, sold to Blossom Hill Cattle Co., Houston.

$22,000 — GKB Resolute 4586

DOB 7/7/2024, by EFBeef C609 Resolute E158 ET, sold to Cane Creek Cattle Co., Glenham, S.D.

$20,000 — BR GKB Rare Air 4324

DOB 11/4/2024, by BR Rare Air 2174, sold to JH Cattle Co., Okarche, Okla.

$17,000 — GKB McGrady 4791

DOB 10/6/2024, by Aubreys GKB McGrady2G, sold to Wight Cattle Co., Odessa.

$16,000 — GKB EJE McGrady 4805

DOB 10/14/2024, by Aubreys GKB McGrady2G, sold to Hannah Wright, Omaha.

$16,000 — BR Trademark 4315

DOB 10/23/2024, by Innisfail Trademark 1939 ET, sold to Rotello Cattle Co.

$16,000 — BR 2174 Rare Air 4334

DOB 11/14/2024, by BR Rare Air 2174, sold to Canadian Valley Ranch, Shawnee, Okla.

K7 Herefords

Lockridge, Iowa | March 19

Auctioneer: Cody Lowderman

Reported by: Austin Brandt

TOP BULL LOTS

$10,000 — K7 234 Lad 2544

DOB 2/8/2025, by Churchill Long Haul 234K ET, sold to Lynn White Herefords, Monterey, La.

Hennebold Herefords

Winner, S.D. | March 20

Auctioneer: Matt Lowery

Reported by: Aaron Friedt

Lots

TOP BULL LOTS

$17,000 — HH 1237 Houston 4010

DOB 4/8/2024, by SHF Houston D287 H086, sold to John Tunnissen, Winner.

$14,500 — HH 957G Advantage 4059

DOB 3/11/2024, by BCC Advance 023H, sold to John Tunnissen.

Buckeye Hereford Assn.

Columbus, Ohio | March 21

Auctioneer: Ron Kreis

Reported by: Corbin Cowles

Lots

4 bulls

12 females

$17,000 $4,250

$64,200 $5,350 16 overall $81,200 $5,075

9 embryos $3,000 $333

TOP FEMALE LOTS

$8,000 — CLS 418F Miss Juniper 123L DOB 1/23/2023, by CFCC Notorious 56F ET, consigned by CLS Show Cattle, Beloit, sold to Shane Riley, Washington Courthouse.

$7,750 — Kove Nikis Time 415N DOB 4/15/2025, by SCG Showtime No Limit 111ET, consigned by Koverman Show Cattle, Minford, sold to Michael Hamer, Green Springs.

$7,500 — DNSK E38 816 Miss Mocha 430M DOB 3/14/2024, by JW 6964 WY27 Leadership E38, consigned by J&L Cattle Services, Jeromesville, sold to Andrew Meyers, Lewis Center.

CES Herefords/ Predestined Cattle Co.

Wadley, Ga. | March 21

Auctioneer: Eddie Burks

Reported by: Peyton Pruett

TOP BULL LOT

$15,000 — CES Definitive H49 Z73 ET DOB 12/2/2022, by Loewen DCF Defiance H49 ET, sold to Walker Herefords, Morrison, Tenn.

TOP FEMALE LOTS

$15,000 — CES Reigns Y146 B56 DOB 1/17/2025, by Destin Armory 00161 Y146 ET, sold to Rowen Bishop, Indiana.

$13,750 — CES Bloom G16 Y120 ET DOB 2/16/2022, by Loewen Genesis G16 ET, sold to Triple J Farm, Bradyville, Tenn.; and a September heifer calf, by CES Definitive H49 Z73 ET, sold to 7 Oaks Plantation & Cattle Co., Senoia.

$11,500 — Destin Sunny 173D X163 ET DOB 3/10/2021, by NJW 79Z Z311 Endure 173D ET, and a January bull calf, by Bar JZ On Demand, sold to 101 Ranch, Fort Worth, Texas.

$10,250 — CES Julia K225 B6 ET

DOB 9/16/2024, by SHF Kickback H033 K225, sold to Walker Herefords.

$10,000 — CES Stonegate Bloom X73 ET DOB 11/21/2020, by NJW 79Z Z311 Endure 173D ET, and a November heifer calf, by CES Definitive H49 Z73 ET, sold to Barnes Herefords, Cedartown.

Falling Timber Farm

Marthasville, Mo. | March 21

Auctioneer: Jesse Bolin

Reported by: Austin Brandt

Lots

39 bulls

43 females

82 overall

3 comm. heifers

TOP BULL LOTS

Gross Average

$305,850

$244,300

$550,150

$15,750

$15,000 — FTF Deluxe 505N

$7,842

$5,681

$6,709

$5,250

DOB 1/11/2025, by Huth CLC WF Deluxe K016, sold to Dean McKibben, Liberal.

$14,500 — FTF Prototype 502N

DOB 1/9/2025, by Huth CLC WF

Deluxe K016, sold to Rick and Laurie Steinbeck, Hermann.

$13,000 — FTF Magnifico 527N

DOB 1/15/2025, by FTF Magnifico 120J, sold to Jackson Farms, Frankford.

TOP FEMALE LOTS

$13,750 — FTF Virginia 144J

DOB 1/18/2021, by FTF Value Added 556C, and a January heifer calf, by /S Profound 44041 ET, sold to Medonte Highlands Polled Herefords, Ontario.

$10,500 — FTF Virginia 146J

DOB 1/18/2021, by FTF Value Added 556C, and a January heifer calf, by Loewen Sandhill L70 ET, sold to Medonte Highlands Polled Herefords.

Wisconsin Hereford Assn.

Platteville, Wis. | March 21

Auctioneer: Will Epperly

Reported by: Kane Aegerter

Lots

13 bulls

$79,750 $6,135

32 females $210,300 $6,572

45 overall $290,050 $6,446

4 embryos

Perks Ranch

$9,675

Rockford, Ill. | March 22

Auctioneer: Online

Reported by: Corbin Cowles

TOP BULL LOTS

$30,500 — PERKS PEJ Freebird 5025 ET

DOB 2/24/2025, by KJ TWJ 907E Liberty 159H ET, sold to a Canada buyer.

$13,000 — PERKS PEJ 8042 Rawhide 5040 DOB 3/16/2025, by UPS He Delivers 0290 ET, sold to Topp Herefords, North Dakota.

$11,000 — PERKS 0039 Cowpoke 5042

DOB 3/17/2025, by UPS He Delivers 0290 ET, sold to Josh Brashears, Missouri.

$9,750 — PERKS 011H Rustler 5043 DOB 3/20/2025, by Stellpflug Gunsmoke 222 ET, sold to Calsyn Herefords, Illinois.

$8,250 — 2TK PERKS Demand 5039 DOB 3/10/2025, by Bar JZ On Demand, sold to Chris Knobloch, Illinois.

$8,000 — PERKS LP JK 7134 Valor 5008 ET DOB 1/12/2025, by RV Valor 9444G ET, sold to Shirley Maubach, Illinois.

$7,750 — PERKS 3018 On Demand 5024 DOB 2/23/2025, by Bar JZ On Demand, sold to John Widman, Illinois.

Sidwell Ranch & Frank Herefords

Columbus, Mont. | March 23

Auctioneer: Lander Nicodemus

Reported by: Aaron Friedt Lots

TOP BULL LOTS

$12,500 — SR Harvest 2500

DOB 2/10/2025, by SR Harvest 2298, sold to Brownlee Polled Herefords, Pendroy.

$12,500 — AFH 901 1604 Deviant 25109 ET DOB 3/19/2025, by CSC 701 Bolder 901, sold to The Berry’s, Cheyenne, Wyo.

$10,500 — AFH 2305 2392 Pawnee 2523

DOB 2/9/2025, by AFH 2125 2021 Chieftan 2305, sold to John Noe, Absarokee.

$10,500 — AFH 2305 2344 Chief 2519

DOB 2/9/2025, by AFH 2125 2021 Chieftan 2305, sold to Castleberry Inc., Ekalaka.

Snowshoe Cattle Co.

Arthur, Neb. | March 23

Auctioneer: Kyle Schow

Reported by: Austin Brandt

39 bulls $295,000 $7,564

11 females $71,150 $6,468

50 overall $366,150 $7,323

TOP BULL LOTS

$15,000 — Snowshoe H086 Houston 06E 67N

DOB 2/22/2025, by SHF Houston D287 H086, sold to Nelson Herefords, Burwell.

$13,000 — Snowshoe H086 Houston H24 07N

DOB 2/3/2025, by SHF Houston D287 H086, sold to Logan Hamilton, Hays Center.

$11,000 — Snowshoe H086 Houston F07 71N

DOB 2/24/2025, by SHF Houston D287 H086, sold to Jared Meyer, Herman.

$11,000 — Snowshoe 901 Bolder J06 86N

DOB 3/2/2025, by CSC 701 Bolder 901, sold to Mike Augustyn, Arcadia.

$10,000 — Snowshoe 901 Bolder H13 136M

DOB 8/17/2024, by CSC 701 Bolder 901, sold to Garth Packard, Arthur.

$10,000 — Snowshoe 901 Bolder J31 11N

DOB 2/6/2025, by CSC 701 Bolder 901, sold to Sage Keegan, Wanblee, S.D.

TOP FEMALE LOTS

$10,000 — Snowshoe 2242 Breeze E98 N60

DOB 2/21/2025, by H Amplify 2242 ET, sold to Casey Jensen, Courtland, Kan.

$10,000 — Snowshoe 901 Sapphire H17 N65

DOB 2/22/2025, by CSC 701 Bolder 901, sold to Narjes Cattle Co., Sidney.

Frenzen Polled Herefords

Fullerton, Neb. | March 24

Auctioneer: Tracy Harl

Reported by: Austin Brandt

Lots Gross Average

32 bulls

22 females

$198,000 $6,188

$95,550 $4,343

54 overall $293,550 $5,436

20 comm. heifers $70,500 $3,525

TOP BULL LOTS

$10,500 — Frenzen Dakota Prince M104

DOB 4/28/2024, by K&B H65 Dakota Prince 268K, sold to Riley Skrdlant, Bladen.

$8,000 — Frenzen High Time N05

DOB 2/14/2025, by Gerber High Time H65, sold to Caleb Steinbach, St. Edward.

$6,000 — Frenzen Unique M154 ET

DOB 8/26/2024, by RST Unique 1030, sold to Anthony White, Laurel.

TOP FEMALE LOTS

$7,500 — Frenzen Lady N112

DOB 5/3/2025, by UPS Real Deal 2094, sold to John Harms, Humboldt, Iowa.

$7,250 — Frenzen Lady M22

DOB 2/22/2024, by Frenzen Final Test J74 ET, sold to Dan Santin, Grand Island.

Harrison Cattle Co.

Arapaho, Okla. | March 24

Auctioneer: Dustin Layton

Reported by: Kane Aegerter

Lots Gross Average

53 bulls

3 females

$415,000

$7,830

$15,000 $5,000

56 overall $430,000 $7,679

28 comm. heifers

TOP BULL LOTS

$140,650

$13,000 — HCC Harrison 4085 M

$5,023

DOB 3/1/2024, by HH Advance 0313H ET, sold to Kyle Rutz, Seiling.

$11,000 — HCC Harrison 4084 M

DOB 3/2/2024, by HH Advance 0313H ET, sold to Greg Brooks, Henrietta, Texas.

$11,000 — HCC Harrison 4100 M

DOB 3/25/2024, by HH Advance 6007D ET, sold to Isaac Richardson, Arapaho.

$10,500 — HCC Harrison 4104 M

DOB 3/22/2024, by HH Advance 6007D ET, sold to Isaac Richardson.

$10,000 — HCC Harrison 4101 M

DOB 3/1/2024, by HH Advance 0313H ET, sold to John and Mary Swihart, Gotebo.

$10,000 — HCC Divergent 4024 M

DOB 2/25/2024, by CRR 824 Divergent 170, sold to Scott Leeds, Tulsa.

NJW Polled Herefords

Sheridan, Wyo. | March 25

Auctioneer: Joe Goggins

Reported by: Aaron Friedt

Lots Gross Average

87 bulls

43 females

130 overall

$1,245,750

$565,500

$1,811,250

1 pick $60,000

14 comm. heifers

TOP BULL LOTS

$79,800

$14,319

$13,151

$13,933

$60,000

$5,700

$100,000 — NJW 283HK510 Industrial 88N ET

DOB 2/10/2025, by KCF Bennett Dominion K510, sold to Ground Zero Farms, Watts, Okla. (1/2 interest)

$60,000 — NJW 151J 3146L West 124N ET

DOB 2/14/2025, by Churchill Laredo 3146L ET, sold to Rausch Herefords, Hoven, S.D. (1/2 interest).

$80,000 — NJW 202C 2137 Wyomade 172N ET

DOB 2/19/2025, by UPS Taylor Made ET, sold to Hoffman Ranch, Thedford, Neb.; and Frederickson Ranch, Spearfish, S.D. (3/4 interest)

$40,000 — NJW 217J 2912 Pledge 113N

DOB 2/13/2025, by Birdwell New Standard 2912 ET, sold to Cottage Hill Farm, Petersburg, W.Va.; and Triangle T Farm, Petersburg, W.Va. (3/4 interest).

$35,000 — NJW 147J K510

Confidence 178N

DOB 2/23/2025, by KCF Bennett Dominion K510, sold to Makers Cattle Co., Bradyville, Tenn.; Triple J Farm, Bradyville, Tenn.; and Parker Bros., Bradyville, Tenn. (3/4 interest).

$30,000 — NJW 73S 173K Soul 293M ET

DOB 8/10/2024, by NJW 247C 41E Soul 173K, sold to Bar RZ Ranch, Fort Macleod, Alberta.

$27,500 — NJW 119E K510 Domain 127N ET

DOB 2/15/2025, by KCF Bennett Dominion K510, sold to Horn Farms, Dover, Okla.

TOP FEMALE LOTS

$80,000 — NJW 281F 35L Daydream 93N ET

DOB 2/10/2025, by NJW 119E 142 Proud 35L, sold to HC Herefords, Beloit, Wis.; and G4 Herefords, Richland Center, Wis.

$42,500 — NJW 73S 2912 Daydream

292M ET

DOB 8/8/2024, by Birdwell New Standard 2912 ET, sold to Ground Zero Farms.

$30,000 — NJW 73E 2137 Harmony 84N ET

DOB 2/9/2025, by UPS Taylor Made ET, sold to Ground Zero Farms.

TOP PICK LOT

$60,000 — Pick of the spring heifer calves Sold to Ground Zero Farms.

Schu-Lar Herefords and MM Herefords

Overbrook, Kan. | March 26

Auctioneer: Cody Lowderman

Reported by: Austin Brandt

TOP BULL LOTS

$21,000 — Schu-Lar 17M Of 213 J338

DOB 8/28/2024, by KCF Bennett Monument J338, sold to Slash EV Ranch LLLP, Colorado.

$18,500 — Schu-Lar 407 Of 30F 1939 ET DOB 9/4/2024, by Innisfail Trademark 1939 ET, sold to an Oklahoma buyer.

$11,500 — Schu-Lar Ward 413 Of 2F 1939ET

DOB 10/13/2024, by Innisfail Trademark 1939 ET, sold to MM Herefords, Kansas.

$11,000 — Schu-Lar 25M Of 52G 21134

DOB 9/6/2024, by JW 1857 Merit 21134, sold to KK Polled Hereford Kattle, Missouri.

TOP FEMALE LOT

$6,000 — Schu-LarWard 1939 Vivian 503ET

DOB 2/23/2025, by Innisfail Trademark 1939 ET, sold to Reed Polled Herefords, Kansas.

Buck Cattle Co.

Madill, Okla. | March 28

Auctioneer: Steve Bonham

Reported by: Kane Aegerter

Lots Gross Average

33 females $535,500 $16,227

TOP FEMALE LOTS

$90,000 — BK CMCC Night Prowler 5061N ET

DOB 9/19/2025, by H The Profit 8426 ET, sold to Cook Land & Cattle, Clovis, Calif.

$49,000 — BK New Treasure 5045N

DOB 10/25/2025, by BK Red River H18 ET, sold to Darren Rudd, Ardmore.

$37,000 — BK KC No Rules 5071N

DOB 11/2/2025, by TCW Reno 81E 201K, sold to Hoffman Ranch, Thedford, Neb.

$31,000 — BK Nice Feel 5062N

DOB 9/13/2025, by H The Profit 8426 ET, sold to Winston Grannis, Flemingsburg, Ky.

$30,000 — BK New Player 5054N ET

DOB 9/26/2025, by BK Red River H18 ET, sold to 4C Ranch, Caldwell, Texas.

$29,000 — BK Lewis New Kisser 5043N ET

DOB 9/2/2025, by Land Frisco 3060, sold to an Oklahoma buyer.

$25,000 — BK Never Boring 5047N

DOB 11/14/2025, by H The Profit 8426 ET, sold to Abby Hill Farms, Richmond, Ontario.

$21,000 — CMCC Night Of Cheer 5058N ET

DOB 9/2/2025, by KJ TWJ 907E Liberty 159H ET, sold to 4C Ranch.

$19,000 — BK New Factor 5067N ET

DOB 10/2/2025, by NJW 119E 142 Proud 35L, sold to Chapman Ranch, Mannsville.

$18,000 — BK Never Say Never 5051N ET

DOB 9/14/2025, by BK Red River H18 ET, sold to Bryce Peters, Marysville, Calif.

Candy Meadow Farms

Lexington, Tenn. | March 28

Auctioneer: Eddie Burks

Reported by: Corbin Cowles

Lots Gross Average

17 bulls

19 females

36 overall

6 comm. heifers

TOP BULL LOTS

$174,000 $10,235

$200,750 $10,566

$374,750 $10,410

$29,400 $4,900

$25,000 — CMF 819K Mighty 13M

DOB 8/30/2024, by CMF 1720 Gold Rush 569G ET, sold to Casey Jensen, Courtland, Kan.

$25,000 — CMF 429F Marvin 40M

DOB 9/22/2024, by JW 1857 Merit 21134, sold to Triple S Ranch, Grannis, Ark.

$10,000 — CMF 339E Mastermind 71M

DOB 11/11/2024, by CMF 1720 Gold Rush 569G ET, sold to River Bend-Cattle Farms, Somerset, Ky.

$10,000 — CMF 650H Magic 25M

DOB 9/11/2024, by JW 1857 Merit 21134, sold to Dye Branch Farms, Pell City, Ala.

$9,000 — CMF 601H Monty 37M

DOB 9/20/2024, by JW 1857 Merit 21134, sold to Miles Ranch Superior Herefords, Springtown, Texas.

$9,000 — CMF 637H Macon 59M

DOB 10/9/2024, by Stellpflug Gunsmoke 222 ET, sold to Crooked Creek Farm, Lena, Miss.

TOP FEMALE LOTS

$40,000 — CMF 601H Sara 92N

DOB 9/5/2025, by JW 1857 Merit 21134, sold to Colyer Herefords, Bruneau, Idaho.

$16,000 — CMF 332E Lana 769K

DOB 8/27/2022, by Spearhead 4 Star General, sold to Cox Farms, Lexington; and an August bull calf, by CMF 1720 Gold Rush 569G ET, sold to Prause Polled Hereford Farm, Yoakum, Texas.

$13,000 — CMF 825S Filipa 765K

DOB 2/26/2022, by TH Masterplan 183F, sold to PB&J Farm, Lawrenceburg; and a September bull calf, by RMB 8G 1904 Bullseye 188K ET, sold to Triple S Ranch.

$10,750 — CMF E914 Dominette 754J ET

DOB 11/1/2021, by SHF Daybreak Y02 D287 ET, and an October heifer calf, by CMF 1720 Gold Rush 569G ET, sold to Cecil Lawrence, Temple, Ga.

$10,750 — CMF 601H Sara 852L

DOB 8/28/2023, by CMF 333E Hitching Post 648H, sold to Weil Cattle Co., Irene, Texas; and a September heifer calf, by Bar JZ On Demand, sold to Harless Herefords, Edmonton, Ky.

$10,000 — CMF F166 Martha 644H

DOB 10/8/2020, by KCF Bennett Homeward C776, sold to Winter Enterprises, Thomaston, Ga.; and a September bull calf, by CMF 1720 Gold Rush 569G ET, sold to Logan Sull, Waynesboro.

$9,500 — CMF 669H Rachel 830K

DOB 10/22/2022, by Spearhead 4 Star General, sold to EBS Herefords, Covington; and a September bull calf, by RMB 8G 1904 Bullseye 188K ET, sold to Mark Maners, Jackson.

$9,000 — CMF E914 Dominette 824K

DOB 10/10/2022, by SHF Houston D287 H086, sold to Amanda Robertson, Russell Springs, Ky.; and an August heifer calf, by CMF 1720 Gold Rush 569G ET, sold to Allison Martin, Wildersville.

$9,000 — CMF 8F48 Mercedes 723J

DOB 9/30/2021, by Loewen CMF Mendel 7G, sold to Weil Cattle Co., and an August bull calf, by CMF 1720 Gold Rush 569G ET, sold to Triple S Ranch.

DaKitch Farms

Ada, Minn. | March 28

Auctioneer: Dustin Carter

Reported by: Austin Brandt

TOP BULL LOTS

$9,500 — DaKitch MDK 63L Monument 11N

DOB 12/15/2024, by KCF Bennett Monument J338, sold to Malone Hereford Farm, Emporia, Kan.

$8,500 — DaKitch MDK 61L Hightime 152N

DOB 2/11/2025, by Gerber High Time H65, sold to Ray Hoffman, Milaca.

TOP FEMALE LOTS

$14,000 — Ms DaKitch MDK 43L Lady M 6N

DOB 12/4/2024, by KCF Bennett Monument J338, sold to Lindskov’s LT Ranch, Isabel, S.D.

$12,000 — Ms DaKitch MDK 5L Vanity 3N DOB 12/3/2024, by KCF Bennett Monument J338, sold to Lindskov’s LT Ranch.

Heart of America

Hereford Assn.

Wayne City, Ill. | March 28

Auctioneer: Cody Lowderman

Reported by: Kane Aegerter

North Carolina

Hereford Classic

Union Grove, N.C. | March 28

Auctioneer: Dale Stith

Reported by: Peyton Pruett

Sandhill Farms

Haviland, Kan. | March 28

Auctioneer: Joel Birdwell

Reported by: Austin Brandt

TOP BULL LOTS

$104,000 — SHF Night Hawk L060 N267

DOB 2/25/2025, by SHF Legion H315 L060, sold to Tyler Galloway, Don Moler, Innisfail Farm and AIX Cattle Co.

$50,000 — SHF New River 2912 N136

DOB 2/3/2025, by Birdwell New Standard 2912 ET, sold to Elzemeyer Polled Herefords, Indiana.

$41,000 — SHF High Standard 2912 N043

DOB 1/27/2025, by Birdwell New Standard 2912 ET, sold to Select Sires, Ohio. continued on

$35,000 — SHF New Hampshire L099 N187 DOB 2/10/2025, by SHF Louisville 619G L099, sold to Meischen Polled Herefords, Texas.

$31,000 — SHF Nexus L347 N131 DOB 2/4/2025, by SHF Lego 569G L347 ET, sold to Monahan Cattle Co., Nebraska.

$30,000 — SHF Napalm L347 N048 DOB 1/28/2025, by SHF Lego 569G L347 ET, sold to a Kansas buyer.

$24,000 — SHF Notre Dame 569G N274 ET DOB 2/26/2025, by CMF 1720 Gold Rush 569G ET, sold to Ty Bergh, Florence, S.D.

$21,000 — SHF Nashville L347 N015 DOB 1/23/2025, by SHF Lego 569G L347 ET, sold to Rees Bros. Herefords, Utah.

$21,000 — SHF Nelson L060 N099

DOB 2/1/2025, by SHF Legion H315 L060, sold to Reed Polled Herefords, Kansas.

$20,500 — SHF North Pole 130J N217 DOB 2/16/2025, by CT Todd 130J, sold to CK Ranch, Kansas.

TOP FEMALE LOTS

$80,000 — SHF Cheer 051 J175

DOB 2/12/2021, by JW B716 Devout 18051, sold to a Kansas buyer.

$75,000 — SHF Oksana F158 J352 ET

DOB 2/16/2021, by SHF Foresight B413 F158, sold to a Kansas buyer.

$35,000 — SHF Oksana E149 J047 ET

DOB 1/30/2021, by SHF Ellison 167Y E149, sold to a Kansas buyer.

$32,000 — SHF Oksana B413 J355 ET

DOB 2/18/2021, by EFBeef BR Validated B413, sold to Colyer Herefords, Idaho; and GKB Cattle, Texas.

Copeland & Sons

Clayton, N.M. | March 30

Auctioneer: Dustin Layton

Reported by: Kane Aegerter Lots

52 bulls

5 comm. heifers

TOP BULL LOTS

$494,750

$9,514

$86,400 $17,280

$25,000 — JCS High Noon 5847 ET

DOB 4/4/2025, by Churchill High Noon 8339F ET, sold to LT Cattle Co., New Mexico.

$20,000 — JCS Rubble 5898

DOB 4/9/2025, by RPC JCS 7119 007 Rubble 210, sold to Dudley Bros, Texas.

$19,000 — JCS Chisum 5854

DOB 3/10/2025, by JCS Chisum 9536, sold to Wheeler Ranch, New Mexico.

$19,000 — CJC KSC Son In Law 5876

DOB 3/18/2025, by Stellpflug Roughneck 3603 ET, sold to Dudley Bros.

$19,000 — JCS Hondo 5853

DOB 3/12/2025, by JCS Hondo 9612, sold to Farr Cattle Co., New Mexico.

$11,500 — MAT Statesman 5931

DOB 2/3/2025, by AW Statesman 038H, sold to Brainard Cattle Co., Texas.

$10,500 — JCS 124Y Copper 4960 ET

DOB 11/19/2024, by BR Copper 124Y, sold to ZR Cattle Co., Arizona.

$10,500 — JCS Hondo 5869

DOB 3/18/2025, by JCS Hondo 9612, sold to Tompkins Ranch, New Mexico.

$10,500 — K Unique 530

DOB 3/10/2025, by K Unique 322, sold to Derrick Ranch, Texas.

IOWA HEREFORD BREEDERS

John and Joell Deppe with boys - Montana, Chance, Austin and Nick 21938 150th St. Maquoketa, IA 52060 home phone: 563-672-3531

John, cell 563-599-5035 Joell, cell 563-599-5038 josiedeppe@gmail.com

Craig and Denise Amos Indianola, Iowa 515-961-5847 515-238-9852 Cell cdamos@msn.com www.amosherefordfarm.com

cell 641-919-9365 keosalebarn@netins.net www.keosauquasaleco.com

bapete@iowatelecom.net

ALABAMA

Glynn Debter, Perry Debter or John Ross Debter 205-429-4415 or 205-429-2040 4134 County Hwy 30 • Horton, AL 35980 debterfarm@otelco.net

Randy & Kelly Owen

John & Randa Starnes

John: 256-996-5545

Roland Starnes: 706-601-0800

Red, White, and Black: Dixieland Delight Angus, Hereford Production Sale 1st Sat. in May

553 Randy Owen Dr. NE Fort Payne, AL 35967 www.tennesseerivermusic.com cattle@tennesseerivermusic.com

High Cotton Bull Sale Last Monday in October

CALIFORNIA

Brandon Theising

805-526-2195

P.O. Box 1019 805-358-2115 cell Simi Valley, CA 93062-1019 brandon@pwgcoinc.com www.pwgcattle.com

Steve Lambert Family 2938 Nelson Ave. Oroville, CA 95965 Cell 530-624-5256 lambertranchherefords.com

THE COLEMAN FAMILY

Tim, Kara, Tyler and Kathryn Tim 209-968-7232 • tim@sierraranches.com Kara 209-613-6062 • kara@sierraranches.com P.O. Box 577980, Modesto, CA 95357

The Mickelson Family P.O. Box 2689 Petaluma, CA 94953 707-481-3440 Jim 707-396-7364 Bobby marciamick3@gmail.com sonomamountainherefords.com

WEIMER

CATTLE COMPANY

Jim McDougald Manager 559-822-2178 McDougald Family 559-822-2289

Registered Herefords 46089 Rd. 208, Friant, CA 93626

The Brand You Can Count On MORRELL RANCHES

Registered Herefords & Angus Barry, Carrie and Bailey Morrell morrellranches@yahoo.com 5640 Co. Rd. 65 Willows, CA 95988

Carrie Cell 530-218-5507 Barry Cell 530-682-5808

GEORGIA

ILLINOIS

Polled Herefords • Brafords

Jonny and Toni Harris

334 K-Ville Rd. Screven, Ga 31560 912-586-6585 • Cell 912-294-2470 greenviewfarms@windstream.net www.greenviewfarms.net

Square and Round Bermuda Grass Hay Performance and Quality from Grazing since 1942

IDAHO

Guy and Sherry Colyer – 208-845-2313

Guy cell – 208-599-0340

Kyle cell – 208-250-3924

Katie cell – 208-599-2962 31058 Colyer Rd. Bruneau, ID 83604 www.hereford.com

Keith Elkington 208-521-1774 Layne 208-681-0765 Eric 208-881-4014 RANGE READY, PERFORMANCE PROVEN Visitors always welcome.

ELKINGTON POLLED HEREFORDS

5080 E. Sunnyside Rd. • Idaho Falls, ID 83406

JBB/AL HEREFORDS

James and Dawn Anderson / Bev Bryan Bryan and Charly Anderson / 208-280-1505 1973 S. 1500 E., Gooding, ID 83330 jbbalherefords.com Private treaty bull and heifer sales Herefords Since 1967

Shaw Cattle Co. 22993 Howe Rd. Caldwell, ID 83607 www.shawcattle.com greg@shawcattle.com

Greg: (208) 459-3029

Sam: (208) 880-9044 899-0455 (208) Tucker: Ron Shurtz: (208) 431-3311

Neal Ward Family 673 N. 825 W. • Blackfoot, ID 83221

Alicia Billman 208-589-0870 • 208-684-5252 woodenshoefarms@gmail.com

Family Agri-Business Since 1933

Baker Farms

1278 E. 20th Rd. Streator, IL 61364 Fred Debby Sarah Susan John 815-672-3491 Cell 815-257-3491 Fax 815-672-1984

HEREFORDS

Dan Bixler

7115 E. 1000th Ave., Newton, IL 62448 618-544-1842 • 618-562-3888 cell insman542002@yahoo.com

Gary and Debbie McConnell Box 253, Kincaid, IL 62540 217-237-2627

Gary’s cell 217-827-2761 Farm is 1.5 miles west of Sharpsburg, Ill.

Bur Ns POlled HerefOrd farm

Kent & Barb Burns 618-521-3199 burns.kentd@gmail.com Cattle for sale at all times 11770 Wilson Rd., Coulterville, IL 62237

Joe and Lauri Ellis 765-366-5390

Matt and Lisa Ellis 217-712-0635

Phil and Joyce Ellis 765-665-3207

26455 N. 2300th St. • Chrisman, IL 61924 www.efbeef.com • efbeef1@aol.com

& Michelle Fleisher Knoxville, IL 309-208-8826

OAK HILL FARM

Darrel and Anna Behrends

Jim Behrends & Leonda Markee • Kim & Liz 29014 E. C.R. 1000 N. • Mason City, IL 62664 217-482-5470

dab3741@cassblue.com • www.ohfherefords.com

PERFORMANCE

• Visitors Always Welcome

11268 Hobbs Rd. Rochester, IL 62563 Office 217-529-8878 Greg 217-725-7095 Randy and Jamie Mullinix 997 Twp. Rd. 150E Toulon, IL 61483

&

INDIANA

Douglas E. Gerber

5324 State Rd. 227 S. • Richmond, IN 47374-9425 765-935-5274 Cell • 765-220-1070 douglas@gerbercattle.com • www.gerbercattle.com

LAUDEMAN FAMILY FARM

3629 5th Rd., Bremen, IN 46506

Connie, Todd and Cassie, Jason and Jeni, and Bryan

Todd’s cell

Jason’s cell

Gustafson Herefords

Rob, Kristie, Kylie and Logan 7477 E. 825 N. • Otterbein, IN 47970 765-491-0258 kristielm2001@yahoo.com SHOW STEERS AND HEIFERS FOR SALE!

Bulls • Females • Semen • Embryos

31554 Delta Ave. Manning, IA 51455 P.O. Box 305

KANSAS

(712) 653-3678 wieseandsons@gmail.com www.wieseandsons.com

Dean and Danny 29111 B Keene Rd. • Maple Hill, KS 66507 785-256-4643 • 785-256-4010

Danny cell 785-383-2493

Located 13 miles west of Topeka on I-70, Keene/Eskridge exit then 3 miles south

Walter, Megan and Chuck

N

l a N d & C attle ll

Megan 785-332-8575

Chuck 785-332-4034 1805 RS 115 St. Francis, KS 67756 megan@douthitherefords.com www.douthitherefords.com d Out H it d

Gus, Deb and Shelbi Gustafson Tava and Koy 7477 Davis Creek Road Junction City, KS 66441 785-238-7306 I-70 exit 303... 7 miles South

Visitors Always Welcome

Since 1944… A respected cow herd and premier Hereford performance bull breeder

2271 C.R. 74 • Quinter, KS 67752

Gordon Jamison 785-299-0441

Daron Jamison 785-650-9639

Devin Sweitzer 785-299-0663 www.jamisonherefords.com

JENSEN RANCH

Kevin Jensen 785-243-6397

Sheila Jensen 785-262-1116

Brady Jensen 785-614-1645

Box 197 • Courtland, KS 66939 jensenks@courtland.net www.jensenbros.net

Alex & Alison Mih, and Mariam Mih P.O. Box 2, Chanute, KS 66720 620-431-3917 • 620-212-3250 cell amih@mmherefords.com Breeding cattle for economically relevant traits and performance. mmherefords.com

gregumberger@yahoo.com www.umbergerpolledherefords.com

Grant and Linda McKay and Family 1226 8th Rd. Marysville, KS 66508 785-619-6086 308-470-1190 cell glmherefords@bluevalley.net www.glmherefords.com

and Vera Schultz Cell 620-546-4570

and Hannah Schultz

2048 280th Ave., Haviland, KS 67059 www.sandhillfarms.com

10272 S. Forsse Rd. • Falun, KS 67442 www.oleencattleco.com oleencattle@hometelco.net Glenn 785-826-0870 Chuck 785-452-2961 Brandon 785-452-8148 Annual Production Sale • 4th Saturday in March Stop by for a visit anytime.

•

606-375-3718 www.boydbeef.com

Carla, Clay, Clint, Caleb and Cooper 1011 Driftwood Lane Elizabethtown, KY 42701 Cell 270-668-7126 Fax 270-735-9922 bchambliss@priorityapproval.com 6706 U.S. Hwy. 68 Mays Lick, KY 41055 Andrew, Suzanne, Taylor Belle, Austin and Rylee Matheny amathenyherefords@gmail.com

Hwy. 40, Lecompton, KS 66050 • 785-887-6754 brycegina@sunflower.com

Rockfence Pl., Lawrence, KS 66049 • 785-843-5986 schular@sunflower.com

Jacob, Michelle and Andrew Wolfrey 3859 Federal Hill Rd. • Jarrettsville, MD 21084 410-692-5029 • GGSC@grimmelfarms.com www.grimmelgirlsshowcattle.com

MICHIGAN

W7048 C.R. 356 • Stephenson, MI 49887

Glenn Hanson, Sr 906-753-4684 Glenn Hanson, Jr 906-630-5169 “Cattle made for the North in the North”

MacNaughton Farms

12967 N. Cochran Rd., Grand Ledge, MI 48837

Ron’s Cell 517-230-7431 Jill’s Cell 517-627-4327 jilllemac@aol.com

MINNESOTA

David and Lorie Kitchell Family

Matthew & Darci, Dawson and Dutton Kitchell 3471 State Hwy. 200 • Ada, MN 56510-9260 701-799-7690 • www.dakitchfarms.com

Jerry and Shelly Delaney & Family 2071 C.R. 101 • Lake Benton, MN 56149 507-368-9284 • 507-820-0661 Jerry cell jdh@delaneyherefords.com • www.delaneyherefords.com

MISSISSIPPI

Hwy. 28 W. • P.O. Box 753 • Hazlehurst, MS 39083 Dayne Zimmerman 704-906-1571 daynez@mindspring.com www.caldwellherefordranch.com

Herman Nunely and Family 204 Co. Rd. 994 • Iuka, MS 38852 Cell 662-279-5136 Home 662-423-3317 leaningcedarherefords@gmail.com

Les Krogstad cell 218-289-5685 3348 430th St, Fertile, MN 56540 218-945-6213 • kph@gvtel.com www.krogstadpolledherefords.com

Darin Krogstad 16765 Welch Shortcut Welch, MN 55089 651-485-0159

103 Earl McGuffee Rd. New Hebron, MS 39140 www.mcguffeeherefords.com

Joe McGuffee 601-672-0245

Ryan McGuffee 601-668-1000 ryanmcgu@bellsouth.net Tyler Russell 601-331-0409

MISSOURI

James Henderson, Herdsman 417-588-4572 • Springfield, MO

2477 N.W. Main St. • Coon Rapids, MN 55448

We welcome your visit!

Doug and JoAnn 763-755-4930 Bryan and Marytina 763-389-0625 Bradley and Brigitte 612-720-1311

POLLED HEREFORDS

Troy Williamson 110 161st St. Garretson, SD 57030

507-597-6221

605-254-7875 Cell twilliamson@alliancecom.net

Chad Williamson 339 91st St. Pipestone, MN 56164 507-825-5766 507-215-0817 Cell springwater@svtv.com

Owner: Al Bonebrake ROD FINDLEY 32505 E. 179th St. Pleasant Hill, MO 64080 816-540-3711 • 816-365-9959 findleyfarms@gmail.com

MARVIN AND EVERETT HARDING Rt. 2 • Ridgeway,

Ehlke P.O. Box 1487 Townsend, MT 59644 406-266-4121 Cell 406-439-4311 info@ehlkeherefords.com

• Bulls sell Private Treaty

McMURRY CATTLE

2027 Iris Ln. Billings, MT 59102 406-697-4040 406-254-1247

REGISTERED POLLED HEREFORDS Genetics for Certified Hereford Beef®

Fred, Doreen and Rebecca McMurry

Squaw Creek Ranch 20 miles east of Billings www.mcmurrycattle.com mcmurrycattle@gmail.com

Ainsworth, Nebraska Harrison 402-382-5899 | Houston 402-382-5285 Jim 402-760-1919 | Office 402-382-8016 www.hutton-ranch.com @Hutton Ranch

Richard and Shirley Bruce and Tammy 406-544-1536

Kurt and Jessica 406-239-5113 P.O. Box 30055, Gold Creek, MT 59733 bruce@thomasherefords.com www.thomasherefords.com

Wichman Herefords

www.wichmanherefords.com

Registered bulls and females for sale by private treaty. Proven bloodlines, longevity, performance, functional justinwichman22@gmail.com

Justin and Carmen Wichman 1921 Wichman Rd. 406-350-3123 cell Moore, MT 59464 406-374-6833 home

NEBRASKA

Quality Cattle That Work

Lowell and Carol 402-589-1347

48979 Nordic Rd. Spencer, NE 68777

Frenzen Polled Herefords

ANNUAL BULL SALE

Fourth Tuesday in March

Galen Frenzen 50802 N. Edgewood Rd. Fullerton, NE 68638 Galen 308-550-0237 Eric 308-550-0238

Females and club calves for sale private treaty.

Denny and Dixie Hoffman • 406-425-0859

Jason and Kaycee Hoffman • 530-604-5096 Office 308-645-2279 • P.O. Box 287 • Thedford, NE 69166 jason@hoffmanranch.com • www.hoffmanranch.com

Albert Moeller & Sons 7582 S Engleman Rd Grand Island, NE 68803 308-384-0979

Cattle for sale by Private Treaty and at Nebraska Cattlemen’s

NEVADA

P.O. Box 306 • Hyannis, NE 69350 James 308-458-2406 Bryan 308-458-2865 • Bob 308-458-2731 1417 Rd. 2100 Guide Rock, NE 68942-8099 Ron 402-756-3462 rnschutte@gtmc.net www.schutteandsons.net

Orovada, NV 89425 775-272-3152 Home • 775-272-3153 Fax

Cell orovadaherefords@aol.com brumleyfarms.com “The Best of Both” Horned and

www.genoalivestock.com

cornerstone@plateautel.net www.cornerstoneranch.net

575-355-2803 • 575-355-6621

616 Pecan Dr., Ft. Sumner, NM 88119

LaMoyne and Opal Peters

Leslie and Glenda Armstrong Kevin and Renee Grant Ephesians 2:20

Bill King 505-220-9909

Tom Spindle 505-321-8808

Becky Spindle 505-252-0228

P.O. Box 2670 Moriarty, NM 87035 www.billkingranch.com

9767 Quay Road O Nara Visa, NM 88430

Michael Pérez - 575-403-7970

Kyle Pérez - 575-403-7971

Drew Pérez - 806-640-8340

Info@PerezCattleCo.com PerezCattleCo.com

PREDICTABLE GENETICS

Sheldon Wilson 575-451-7469 • cell 580-651-6000 1545 Dry Cimarron Hwy • Folsom, NM 88419

NEW YORK

HOME OF CHURCHILL BROADWAY 104J Timothy Dennis 315-536-2769 315-856-0183 cell tdennis@trilata.com 3550 Old County Rd. Penn Yan, NY 14527

SPRING POND FARM

John and Ted Kriese – 4385 Italy Hill Road – Branchport, NY 14418 315-856-0234 hereford@frontiernet.net www.fingerlakescattle.com BREEDING CATTLE BUILT FROM THE GROUND UP J. Brent Creech 14926 Taylor’s Mill Rd. Zebulon, NC 27597 919-801-7561 www.tmfherefords.com tmfherefords@icloud.com

Farm: 2296 N. Lomax Rd., Traphill, NC 28685 775 Clacton Circle, Earlysville, VA 22936 John Wheeler, owner • 910-489-0024 doublejfarmllc@yahoo.com • www.doublejfarmllc.com

T ripleTT polled Herefords James Triplett 127 Roseman Ln. • Statesville, NC 28625 704-876-3148 (evening) 704-872-7550 (daytime) VisiT ors Welcome Bulls and Females For Sale Private Treaty

NORTH DAKOTA

NORTH CAROLINA

OKLAHOMA

DENNIS RANCH

SINCE 1916 22990 E. 2090 Rd., Terral, OK 73569

REGISTERED AND COMMERCIAL HEREFORDS 580-662-9211 • 580-757-2515 • Cell 940-704-9682

BULLS FOR

SALE Don Moler 100 Bonita Dr. Elk City,

14503 91st St. S.W. Bowman, ND

OHIO

Robbie & Tracie Gipson 918-774-4795 g4gcattleco@gmail.com

Bulls & Females available for sale private treaty

Mohican Polled Hereford Farm 4551 S.R. 514 Glenmont, OH 44628

Conard and Nancy Stitzlein 330-378-3421

Matt Stitzlein 330-231-0708

Alexis Stitzlein 330-231-9538 stitz@mohicanfarms.com

Mohican West 3100 Sportsman Park Rd. Laurel, MT 59044

Phone/Fax 406-633-2600

Terry Powlesland 406-670-8529 mohicanw@yahoo.com www.mohicanpolledherefords.com

Ralph & Stephanie Kinder, Owners 790250 S Hwy 177 Carney, OK 74832 (405) 714-3101

ralph@headquartersranch.com headquartersranch.com Littau Polled Herefords Balko, Oklahoma 73931

Sam Littau 32197 NS 115 Rd. 580-525-1155 Ryan Littau 116128 EW 33 Rd. 806-435-0279

littaupolledherefords@hotmail.com

23731 NS 157 Rd. Laverne, OK 73848

Milton 580-273-9494 Van 580-552-1555 van1messner@gmail.com

OREGON

Registered Herefords

George and Karen Sprague 85777 Vilhauer • Eugene, OR 97405 541-465-2188 gks@bar1ranch.com • www.bar1ranch.com

David and Lynda Bird 45863 Crow Rd. • Halfway, OR 97834 541-742-5436 • Cell 541-403-2828 • bird@pinetel.com

SOUTH DAKOTA

Bar JZ Ranches

Homozygous Polled Herefords

Don, Peg, Seth and Bridget Zilverberg 18542 326th Ave. Holabird, SD 57540 605-852-2966 www.barjz.com cattle@barjz.com

Annual Production Sale February 2026

Gerald and Janelle Bischoff 20025 399th Ave., Huron, SD 37350 Gerald 605-350-0979 Garret 605-461-1555 Matt 605-350-0980 ravinecr@santel.net • www.ravinecreekranch.com

Annual Production Sale - 2nd Wednesday in March

HEREFORDS

Gordon and Thordys 39462 178th St. Frankfort, SD 57440 605-472-0619

Michael and Becky 605-224-4187 605-870-0052 blumeherf@yahoo.com

47229

TENNESSEE

Consignment

Jim and Kay Coley and Family

140 Morgan Rd., Lafayette, TN 37083 615-804-2221 • coleyherefords@gmail.com www.coleyherefords.com

42590 Salmon Creek Rd. • Baker City, OR 97814 Bob Harrell Jr. 541-403-2210 Don Schafer 541-403-0008

Registered Hereford Cattle and Quarter Horses Annual Sale First Monday In March

PO Box 215, Cross Plains, TN 37049 615-478-4483 billymjackson@aol.com website: jacksonfarmsherefords.com

Cattle Co.

“Your Eastern Oregon Range Bull Source” Registered Herefords and Quarter Horses

M.T. and Cori Anderson 47295 Izee Paulina Ln. Canyon City, OR 97820

541-477-3816

M.T. 541-377-0030 Cori 541-377-3347

Breeding Today for Tomorrow

Greg and Therese Stallings Eugene, OR 97405 Office 541-485-3615 info@stallingspolledherefords.com www.stallingspolledherefords.com

PENNSYLVANIA

21115 344th Ave. Ree Heights, SD 57371

Keith, Cheryl, Erin and Matt Fawcett • 605-870-0161 Dan, Kyla, Hollis and Ivy Fawcett • 605-870-6172 Weston, Kristin, Falon and Jensen Kusser www.fawcettselmcreekranch.com

Mark and Mary Kay Frederickson 19975 Bear Ridge Rd. Spearfish, SD 57783 605-642-2139 Cell 605-645-4934

Mike Rogan 1662 McKinney Chapel Rd. Rogersville, TN 37857 423-272-5018 423-754-1213 Cell roganfarm@yahoo.com

PYRAMID BEEF Bull Sale First Saturday in December

Nate and Jayna Frederickson Cell 605-254-4872 Shawn and Sarah Tatman 307-673-4381

Hoffman Herefords

Horned & Polled Herefords 11341 357th Ave. • Leola, SD 57456 Colin 605-216-7506 • Miles 605-277-5048 cmbhoffman@msn.com www.hoffmanherefords.com

5121 Bedford Creek Rd., Franklin, TN 37064 triplelranch@msn.com • sleehereford@gmail.com www.lllranch.com Steven Lee 615-799-8085 cell 615-456-6165

Woodard Hereford Farms

Since 1945 – Quality Line 1 Cattle For Sale! Winn Woodard 615-389-2624 • Phil Spicer 615-351-2810 4948 William Woodard R d. S pringfield , TN 37172

TEXAS

ATLAS FARMS

Your source for top end bulls and females.  Jimmy, Claudia and Precious Atlas 4920 CR 401 • Grandview, TX 76050 214-202-5178 • 817-456-4691 atlasfarms@sbcglobal.net

29188 303 Ave., Clearfield, SD 57580 605-557-3246 Jerome 605-842-5212 • jeromeo@goldenwest.net James 605-359-4006 jacob@rauschherefords.com

Bill or Chad Breeding 1301 N. Lions • Box 186 | Miami, TX 79059

Bill 806-662-2406 | Chad 806-570-9554 1941breeder@gmail.com | chadebreeding@gmail.com

Terri Barber 817-727-6107

Jason Barber 817-718-5821

Dale Barber 806-673-1965

Justin Barber 806-681-5528

Brett Barber 806-681-2457

Mary Barber 806-930-6917

10175 F.M. 3138 • Channing, TX 79018 www.barberranch.com • office@barberranch.com

Pete and Angela Case

P.O. Box 240, Mertzon, TX 76941 325-650-6209 • pete@caseranch.com www.caseranch.com

Jack and Lyn Chastain 3924 Burkett Dr. Ft. Worth, TX 76116 817-821-3544

Farm located at Mineral Wells, TX

Mike Doyle

P.O. Box 82 | Wolfe City, TX 75496 214-240-4538 | mike@acecreditconsulting.com doyleherefordranch.com

DUDLEY BROS.

Box 10, Comanche, TX 76442 • Office 325-356-2284

John Dudley 325-642-0745

Tom Dudley 325-642-0748 john@dudleybros.com www.DudleyBros.com Registered Herefords Since 1938

Harry and Cheryl Grett

512-585-2948 P.O. Box 969 Elgin, TX 78621 g3ranch@aol.com

Lee & Jacqui Haygood 923 Hillside Ave. Canadian, TX 79014

806-323-2906

lee@indianmoundranch.com indianmoundranch.com

Noack Herefords

116 E. Bell Ave. Rockdale, TX 76567

Cell 979-218-0065 Office 512-446-6200

NOLAN HEREFORDS

Scott, Alise, Ilissa, Bethany and Audrey 1950 Skylark Rd. • Gilmer, TX 75645 nolanherefords@aol.com Res. 903-797-6131 Cell 903-738-5636

Maynard and Sandi Warnken

Kevin Warnken, manager P.O. Drawer 29 • Schulenburg, TX 78956 979-561-8846 • 979-561-8867 fax Kevin cell 979-743-0619 rockinw@cvctx.com • rockinwranch.net

Seth Koetting, manager 806-584-4922

5749 Rocking Chair Ln. Ft. McKavett, TX 76841 www.therockingchairranch.com

Raising cattle in Texas since 1855

Joey and Susan Skrivanek, owners 407 W. Mustang • Caldwell, TX 77836 Cell 979-224-4698 • Office 979-567-3131 j.skrivanekranch@outlook.com 9 miles east of Caldwell on Hwy. 21 or 15 miles west of Bryan-College Station on Hwy. 21

Larry Woodson Bonham, TX 214-491-7017 larrywoodson@gmail.com www.stillriverranch.com

SUNNY HILL RANCH

Horned and Polled Pete Johnson, owner St Hwy 94 • Lufkin, TX 75904 936-465-1672 • pljmhj@yahoo.com http://www.sunnyhillranchherefords.com Southeast Texas Bull Sale Headquarters 4609 Airport Freeway Ft. Worth, Texas 76117 817-831-3161 texashereford@sbcglobal.net www.texashereford.org

Jake Rees 801-668-8613

Scott Rees 801-949-8960

Roger Rees, DVM 801-913-5747

Herefords & Angus ReesCattle.com reescattle@gmail.com

2235 E. Rees Ln.•Morgan , UT 84050

VIRGINIA

P.O. Box 187 • Purcellville, VA 20134 703-850-5501 Cell • 703-368-5812 Office Featuring Polled Descendants of J215 Thistle Tree Farm

Linda Lonas

WASHINGTON

Bill Cox 688 Pataha St. Pomeroy, WA 99347 509-566-7050 cell cxranch@live.com

LARGENT and SONS

Hereford Cattle Since 1902 P.O. Box 66 • Kaycee, WY 82639 307-738-2443 or 307-267-3229 Cell Sale Date – Nov. 16, 2023 largentandsons@yahoo.com www.largentandsons.com

McClun’s Lazy JM Ranch

Polled Herefords and Angus Raising Herefords since 1967

Jim and Jerri McClun and Family 1929 Rd. 60 • Veteran, WY 82243 • 307-837-2524 Cell 307-534-5141 • jkmcclun@wyomail.com www.mcclunranch.com Private Treaty Sales and Annual Production Sale in April

Selling Herefords for 80 years

Annual Sale — Fourth Wednesday in October

P.O. Box 15, Ft. Bridger, WY 82933

Dale 307-780-8232

Ron 307-747-3897

njwardherefords@gmail.com www.NJWHerefords.com

SINCE 1943 DIAMOND M RANCH

SELLING 1,500 HEREFORDS ANNUALLY “The great feedlot performance cattle” The McIrvins Box 99 Laurier, WA 509-684-4380

Winter Headquarters 646 Lake Rd. Burbank, WA 99323 509-545-5676

Marty, Shannon, Matt and Derrick Wilcox 17912 S. Hwy. 195 Spangle, WA 99031 509-953-2535 – Marty www.wilcoxfamilycattle.com

Ochsner-Roth

Road Torrington, WY 82240 Annually selling over 200 Hereford and Angus Bulls via private treaty www.qualitybulls.com

Kevin and Janice Bennett 3752 Ollie Bell Rd. Benton, WI 53803 608-778-8685 kevinjanicebennett@gmail.com www.sandrockranchherefords.com

Jay and Janice

Elgin, OK 580-595-0901 simsplusllc@gmail.com www.simsplusllc.com

WEST VIRGINIA HEREFORD BREEDERS

POLLED HEREFORDS

Jim Westfall, owner 304-927-2104 • 304-377-1247 cell jimwestfall2104@gmail.com

Lucille Westfall, herdsman 304-532-9351

1109 Triplett Rd. Spencer, WV 25276

Bulls and Females For Sale

Polled Herefords Since 1954

192 Ruger Dr. Harrisville, WV 26362

Butch 304-643-4438

Certified and Accredited lawherefords@yahoo.com

www.grassyrunfarms.com

Gary Kale, Owner

Aaron Glascock, General Manager 304-312-7060 / alglascoc@aol.com

Derik Billman, Herdsman 330-432-3267

Grandview Hereford Farm

Quality Hereford Cattle Ken and Chris Scott 2586 Grandview Rd. Beaver, WV 25813

Ken 304-573-0844

Chris 304-228-5524 chance37@suddenlink.net

The R.G. Knotts Family 63 Henderson Ridge Road Fairmont, WV 26554

Dave 304-612-3795

Robert 304-265-0005 dnsk0603@gmail.com

WV

304-677-5944

Jerry & Shelly Delaney Family 2071 County Rd. 101 Lake Benton, MN 56149

Jerry 507-820-0661

Shelly 507-820-0203

Nick 507-829-0561

jdh@delaneyherefords.com delaneyherefords.com

Advertisers’ Index

ALABAMA

Debter Hereford Farm . . . . . 63, 75

Tennessee River Music . . . . . . 75

CALIFORNIA

Lambert Ranch 75

McDougald Herefords 75

Morrell Ranches 75

P W . Gillibrand Cattle Co .

. . . . 75

Pedretti Ranches 75

Pfendler Ranches 75

Sierra Ranches 75

Snedden Ranch 75

Sonoma Mountain Herefords .

Wiemer Cattle Co

COLORADO

Plainview Stock Farm

West Wind Herefords

INDIANA

75

75

Campbell, James T 75

Clark Anvil Ranch 75

Cline Registered Herefords 75

Coleman Herefords . . . . . . . 75

Coyote Ridge Ranch 75

Fuchs Herefords, Mike 75

Leroux Land & Cattle 75

Robb & Sons, Tom 75

Sidwell Herefords

GEORGIA

75

Barnes Herefords 7

CES Hereford & Angus 63

Greenview Farms Inc 76

HME Herefords 63

Innisfail Farm

IOWA

41

Mead Cattle Enterprises BC

MTM Polled Herefords 60

Predestined Cattle Co 63

White Hawk Ranch 88, IBC

IDAHO

Canyon Gem Livestock . . . . . . 76

Colyer Herefords & Angus 76

Elkington Polled Herefords 76

Holt Family Cattle 76

JBB/AL Herefords 76

Shaw Cattle Co

76

Wooden Shoe Farms 76

ILLINOIS

Bafford Farms 49

Baker Farms 76

Behrends Farms . . . . . . . . . 49

Bixler Herefords . . . .

48, 76

Bob-O-Lou Herefords 76

Burns Polled Hereford Farm 76

Crane Herefords 49

Dobbs Cattle Co 48

Edenburn Family Farm . . . . . . 49

Ellis Farms 76

Fleisher Farms 48, 76

Knott Farm 76

Lark Herefords LLC 48

Lorenzen Farms

Lowderman Cattle Co

KANSAS

Brannan & Reinhardt Polled Herefords 77

Davis Herefords

77 Douthit Herefords

GLM Herefords 77

Grimmel Schaake Cattle Co 77

Gustafson Herefords 77

Jamison Herefords 77

Ranch

77 Malone Hereford Farm

MM Ranch Polled Herefords 77

Oleen Cattle Co 77

Sandhill Farms

Schu-Lar Herefords LLC 77 Springhill Herefords

Umberger Polled Herefords 77

VJS Polled Herefords 77

KENTUCKY

Botkin Polled Herefords 77

Wells Farm 60

Womack Cattle Co 63

MARYLAND

Church View Farm . . . . . . . . . 53

East Side Farm 53, 77

Grimmel Girls Show Cattle 78

MICHIGAN

Breasbois Farms

Cottonwood Springs

60

60

Grand Meadows Farm 60

Hanson’s Double G Herefords 78

MacNaughton Farms 78

McDonald Farm 60

Miller Creek Farm

Sugar Sweet Ranch

MINNESOTA

. 60

60

Cardinal Creek Cattle Co 85

Carlson Farms 85

DaKitch Hereford Farms

78

Delaney Herefords . . . . 40, 78, 85

Freking Cattle 85

Krogstad Polled Herefords 78

Lawrence Herefords 78

Lind Family Farms 85

Neil Farms

Springwater Polled Herefords .

85

78

Walsh Herefords 85

MISSISSIPPI

Caldwell Hereford Ranch 78

Leaning Cedar Herefords . . . . . . 78

McGuffee Polled Herefords

MISSOURI

78

AbraKadabra Cattle Co 45

Bellis Family Herefords 45

Blue Ribbon Farms 44

Bonebrake Herefords . . . . . 78

Bradshaw Ranch 44

Duvall Polled Herefords 44

Falling Timber Farm 78 Findley Farms 78 Harding Bros . Herefords

78 High Prairie Farm

Journagan Ranch/Missouri State University 45, 78

McMillen’s Toothacre Ranch 45

Farms 44 Menzies Cattle

49

49

McCaskill Farms 48

Newbold Farms Inc 76

Oak Hill Farm 76

Parish Farms 49

Boyd Beef Cattle

Chambliss Hereford Farms

Clifford Farms 60

Dogwood Farm 60

JMS Polled Herefords 60

Matheny Herefords 63, 77

Mohican Farms 52

Mohican Polled Hereford Farm 80

Mohican West . . . . . . . . . 80

Pitt Farms Herefords . . . . . . . 52

Rippling Rock Hereford Farm 52

Sunny Side Farm 52

Switzerland of Ohio Polled Hereford

Assn

Twin Hills Farms

OKLAHOMA

. . 52

52

Dennis Ranch 80

Dufur Herefords 80

Flying G Ranch 80

G4G Cattle Co

80

Headquarters Herefords . . . . . 80

Littau Polled Herefords 80

Loewen Herefords 80

Messner Herefords 81

Moler, Don . . . . . . . . . 41, 80

OREGON

Bar One Ranch 81

Bird Herefords 81

Harrell Hereford Ranch 81

High Desert Cattle Co 81

Stallings Polled Herefords . . . . . 81

PENNSYLVANIA

DeanaJak Farms Inc 81

Stone Ridge Manor 53

SOUTH CAROLINA

Forrest Polled Herefords .

Fowken Farm

SOUTH DAKOTA

Hoffman Herefords 81

Ollerich Brothers Herefords 81

Rausch Herefords .

Stenberg Herefords

TENNESSEE

UTAH

. 81

. . 81

Candy Meadow Farms 60

Coley Herefords 81

Day Ridge Farm

Jackson Farms

63

63, 81

Parker Bros 60

Rogan Farms Herefords 81

Triple L Ranch 81

Walker Herefords IFC

Woodard Hereford Farms . . . . 81

TEXAS

Atlas Farms 81

B&C Cattle Co 81

Bar J Bar Hereford Ranch 82

Barber Ranch

Case Ranch Herefords

Chastain Cattle Co 82

Doyle Hereford Ranch 82

Dudley Bros 82 Flying 5 Herefords 40

82 Indian Mound Ranch 82 Metch Polled Herefords 82 Noack Herefords 82

Herefords

60

. 60

Bar JZ Ranches 81

Bischoff’s Ravine Creek Ranch 81

Blume Herefords 81

Fawcett’s Elm Creek Ranch .

. . . 81

Frederickson Ranch 81

82

Hill Ranch

82 Texas Hereford Assn 82

Willis Polled Herefords 82

Calendar of Events

Cache Cattle

JB Herefords

82

82

Johansen Herefords 82

Rees Bros 83

VIRGINIA

Deer Track Farm 53

Fauquier Farm

Hereford Hollow Farm

53

63

Knoll Crest Farm 53

Thistle Tree Farm 83

WASHINGTON

CX Ranch

Diamond M Ranch

83

83

Wilcox Family Farm 83

WEST VIRGINIA

Cottage Hill Farm 84

Cottle Brothers Farm 84

Five Star Polled Herefords . . . . . 53

Grandview Hereford Farm 84

Grassy Run Farms 84

Knotts Polled Herefords 84

Law & Sons, David 84

Litton Livestock

McDonald Polled Herefords

84

84

Westfall Polled Herefords 84

WISCONSIN

Bacon Branch Beef 38 Boettcher’s Brookview Acres 39 Four Leaf Cattle

38 H&H Cattle Farm 38 Larson Hereford Farms 38 Lietzau Hereford Farm 39 MGM Polled Herefords 39 Next Generation Genetics

38 Pierce’s Hereford Haven

39 Plum River Ranch 38

Ranch Herefords 83

“Calendar of Events” is a listing of Hereford sales and events known to our staff. Italicized dates denote shows and events. Non-italicized dates denote sales. To make the calendar concise we have used the following abbreviations: association, assn.; international, int’l; junior, jr.; mountain, mtn.; national, nat’l; northeast, NE; northwest, NW; performance tested, PT; southeast, SE; southwest, SW; and university, Un.

MAY

2 South Carolina Hereford & Red Angus Sale, Clemson

2 Tennessee River Music Annual Dixieland Delight Red, White & Black Angus & Hereford Production Sale, Ft. Payne, Ala.

2-3 Maryland Hereford Assn. Preview Show, Gaithersburg

3 Z Arrow T Ranch Bull Sale, Bowman, N.D.

8 Switzerland of Ohio Polled Hereford Assn. Sale, Old Washington

9 Burns Farms Female Event, Pikeville, Tenn.

9 Mead Farms May Production Sale, Barnett, Mo.

16 Herefords Rockin’ in the South, Nunnelly, Tenn.

22-24 California Beef Expo, Red Bluff

23 White Hawk Ranch Female Auction, Buchanan, Ga.

25 Mead Cattle Enterprises Sale, Midville, Ga.

26 Ad deadline for July Hereford World

29-6/7 Beef Empire Days, Garden City, Kan.

29-31 Red Dirt Rendezvous Regional Preview Show, El Reno, Okla.

30 Four B Farm Fields of Gold Female Sale, Shelby, N.C.

JUNE

6-7 Indiana Jr. Hereford Assn. Preview Show, Lebanon

6-7 Wisconsin Jr. Hereford Assn. Preview Show, Jefferson

7 Still River Ranch Red River Reds Sale, Bonham, Texas

16-18 Superior Livestock’s Corn Belt Classic Video Sale, Sioux City, Iowa

18-20 NW Regional Hereford Show, Filer, Idaho

19-21 Illinois Jr. Hereford Assn. Preview Show, Salem

25 Ad deadline for August Baldy Advantage

JULY

4-10 VitaFerm® Jr. Nat’l Hereford Expo, Madison, Wis.

6-10 Superior Livestock’s Week in the Rockies Video Sale, Steamboat Springs, Colo.

13-15 Western Video Market’s Summer Sale, Reno, Nev.

23 LiveAg Video Sale, Boise, Idaho

24 Ad deadline for September Hereford World

27-31 Superior Livestock’s Video Royale Sale, Winnemucca, Nev.

WHITE HAWK RANCH

MAY 23, 2026

FRIDAY // MAY 22

WHITEHAWK

DIAMOND 789N ET

P44668323

BD: 4/3/2025 // Tattoo: 789N

WHR L70 269K

BEEFMAID 833N P44705712

BD: 9/9/2025 // Tattoo: 833N

WHR 289 252K

BEEFMAID 839N

P44694963

BD: 9/15/2025 // Tattoo: 839N

WHITEHAWK

HEADLINER 812N ET

P44698153

BD: 8/14/2025 // Tattoo: 812N

WHR 289 K27

BEEFMAID 837N

P44694432

BD: 9/12/2025 // Tattoo: 837N

WHR 25A 216K

BEEFMAID 851N 44704249

BD: 9/30/2025 // Tattoo: 851N