HEREFORD YOUTH FOUNDATION OF AMERICA
2024-2025 BOARD OF DIRECTORS & STAFF
RAY RAMSEY PRESIDENT GEORGE SPRAGUE VICE PRESIDENT
AMY COWAN DIRECTOR OF YOUTH ACTIVITIES & FOUNDATION
BAILEY CLANTON AHA NATIONAL SHOWS COORDINATOR & YOUTH ACTIVITIES ASSISTANT
CHLOÉ DURIAN ASSOCIATE DIRECTOR OF YOUTH MARKETING & EDUCATION
The HEREFORD YOUTH FOUNDATION OF AMERICA (HYFA) was established in 2000 as a not-for-profit 501(c)(3) corporation dedicated exclusively to scholarship and educational support of youth in the business of raising Hereford cattle. The Foundation is governed by a board of directors who are heavily involved in the Hereford industry and who have a vested interest in educating youth, developing leadership and encouraging young people to return to production agriculture.
The MISSION of HYFA is to encourage, recognize and reward the development of life skills and values in the next generation of leaders by providing education, scholarship and leadership opportunities for Hereford Youth.
JILL BIELEMA KATIE COLYER
KATHY BUCHHOLZ BILL KING BRUCE EVERHART
LETTER FROM THE FOUNDATION PRESIDENT
Trying to encapsulate an entire year of change and improvement has led me down two distinct paths. The first is where it all began. The Hereford Youth Foundation of America’s (HYFA) founding president, Bob Call, would be amazed at the breadth of activities and the growth of the overall balance sheet. It was Bob’s foresight, diligence and execution that led to combining all Hereford groups into the current structure of the foundation we know today.
The second path I can’t help but travel when reflecting on the past year, is the utmost importance of family. It can be family in a traditional sense, or the family you make through interactions within the community and the Hereford community is a family.
There is no denying the buzz and excitement within the beef cattle industry and more specifically the Hereford breed. Cattle prices are up, demand for the specific set of genetic improvement possibilities that Herefords bring to the table are up and the American Hereford Association (AHA) along with the sister organizations are poised to capitalize on these opportunities. I was asked several years ago to speak to a group of college students about what our family’s operation had done as far as a contribution to the industry. It didn’t take me long to think of the answer. We have always strived to responsibly raise high quality Hereford cattle and give back whenever and however we’re able. But, none of what we ever did could come close to what the Hereford breed has done for our family.
There is no comparison for the relationships built through interactions around Hereford cattle. It’s easy to find a common thread and like-minded passion for the industry and the people in it. If there was ever any doubt about that, it should be swiftly put to bed after watching the iconic dispersal of Churchill Cattle Company. Breeders from 47 states, Canada, Mexico and Australia came together in Manhattan, Mont., for the event. While the reason for us coming together was the sale, the conversation and comradery experienced by those who attended is hard to capture in words.
I would like to thank all the past and present HYFA board members and support staff at the AHA for helping us achieve these monumental goals we continue setting. As acting president, it is my personal goal to continue honoring our past by supporting and preserving our future. Looking back at the progress we’ve made, I can’t help but believe that together we are unstoppable, and the best is yet to come.
SINCERELY,
RAY RAMSEY HYFA PRESIDENT
FUNDING SUCCESS
FALL 2024 SCHOLARSHIPS
Vanier Family Scholarships: $10,000
Sam Birdsall, Kansas State University
Matthew Bruns, Kansas State University
Elizabeth Crumm, Oklahoma State University
Lauren Gatz, Kansas State University
Mason Glascock, University of Kentucky
Paige Lemenager, Texas Tech University
Kaylee Lunsford, Oklahoma State University
Logan McFatridge, Purdue University
Haley Mouser, South Dakota State University
Madison Ridder, University of Missouri - College of Veterinary Medicine
National Hereford Queen Scholarship: $10,000
Marie Prodell
Bar One Ranch Scholarship: $5,000
Morgan Richardson, Western Illinois University
Perks Ranch Scholarship: $5,000
Lauren Jones, Oklahoma State University
EE Ranches Scholarships: $5,000
Blake Bruns, Kansas State University
Clayton Hayes, Oklahoma State University
CBY Polled Hereford Scholarship: $5,000
Weston Wolf, University of Kentucky
Ball Foundation/Cottonwood Springs Farm Scholarship: $5,000
Savay Sexton, Texas A&M University
MGM Memorial Scholarship: $2,500
Regan Mitchem, NC State University, College of Veterinary Medicine
Gary Bishop Memorial Scholarship: $2,500
Jalyn Davis, Butler Community College
Blin Family Scholarship: $2,500
Hannah Oleson, South Dakota State University
Larson Polled Herefords Scholarship: $2,500
Gavin Rhode, University of Missouri
Tennessee River Music Inc. Scholarship: $2,500
Mason Collins, University of Tennessee at Knoxville
Whitehead Ranches Scholarship: $2,500
Raney Anderson, College of Southern Idaho
Bob & Lucy Kube Scholarship: $2,500
Salem Sifford, Virginia Polytechnic Institute and State University
HYFA Scholarship in honor of Johnny Winston: $5,000
Isaac Rhode, Missouri State University
Ostgaard-Breiner Memorial Scholarship: $1,500
Luke Daniels, Texas Tech School of Veterinary Medicine
Ben Jensen, Washburn School of Law
WESTERN STATES 2024
Willard Wolf Scholarship: $2,000
Edward Gould, Corban University
John Ascuaga Hereford Scholarship: $2,500
Teagan Wunschel, Chico State University
Western States Hereford Scholarship: $2,000
Addison Macfarlane, Chico State University
SPRING 2025 SCHOLARSHIPS
National Junior Merit Scholarship: $5,000
Sam Birdsall, Kansas State University
Bob Call Founders Scholarship: $5,000
Haley Mouser, South Dakota State University
Emma Ballinger, University of Kentucky
Junior Hereford Herdsman of the Year: $2,500
Kade & Kendall Boatman, Lake Land College
Hereford Herdsman Scholarships: $2,500
Aidyn Barber, Texas Tech University
Kade Boatman, Lake Land College
Golden Bull Achievement Awards: $2,500
Rylie Meinhardt, Kansas State University
Jordan Mitchem, NC State University
Salem Sifford, Virginia Polytechnic Institute and State University
Donna Curry Memorial Scholarship: $2,500
Kendall Boatman, Lake Land College
Tyree Figge, Kansas State University
Addison Koontz, West Texas A&M University
Bud Snidow Award: $2,500
Kaylee Lunsford, Oklahoma State University
NOP Founders Scholarship: $2,000
Cady Pieper, Kansas State University
John Wayne Memorial Scholarship: $2,000
Paige Lemenager, Texas Tech University
Mead Memorial Scholarship: $2,000
Rianna Chaney, Oklahoma State University
Charles E. Boyd Memorial Scholarship: $2,000
Harlee Watson, Butler Community College
Buckeye/Bluegrass HYFA Scholarship: $2,000
Sarah Beth Callicott, Tennessee Tech University
Walter and Joe Lewis Memorial Award: $2,000
Kade Boatman, Lake Land College
OTHER 2025 SCHOLARSHIPS
Livestock Marketeers Scholarship: $1,500
Cooper Caldwell, Kansas State University
Preston Dunn, Kansas State University
Iowa Hereford Breeders Youth Scholarship: $2,000
47
NJHA MEMBERS FROM 19 STATES RECEIVED A SCHOLARSHIP IN THE FISCAL YEAR
23 UNIVERSITIES RECEIVED FUNDS FOR HEREFORD JUNIORS IN ATTENDANCE
$230,125 IN SCHOLARSHIPS WERE AWARDED THROUGH THE 20242025 FISCAL YEAR
LEADERS START HERE
FACES OF LEADERSHIP CONFERENCE
Eighty-four NJHA members from 21 states came together at the Purina Animal Nutrition Center in Gray Summit, Mo., for a summer week they won’t soon forget. The 2025 Faces of Leadership conference invited them to slow down, look inward and discover what leadership truly means on a personal level. From the start, members were encouraged to uncover their own leadership style — to recognize their strengths, communicate with confidence and grow into leaders who lift others up.
On opening night, Mike Matheny — New York Times best-selling author and former MLB catcher and manager — set the tone with a message that stuck with the room. “People want to follow leaders who stay humble, stay hungry and always try to find better for those around them,” he said, challenging the group to lead with authenticity and intention.
Throughout the week, members heard powerful reflections from their peers as well. One standout moment came when Salem Sifford, NJHA chairman shared how the Hereford community shaped her own journey.
“I was never told I had to be one way or another to be a leader,” she said. “My Hereford family accepted me as I am and simply encouraged me along the way. I learned that it truly is all about the people that meet you where you are and encourage you. Sometimes being unique isn’t always key, but support, encouragement, acceptance and transformation are.”
Behind experiences like this is the quiet but powerful movement of HYFA’s leadership pillar. Thanks to the Coley-Malir Leadership Endowment and HYFA’s commitment to developing future leaders, Faces of Leadership continues to be a place where confidence grows, friendships form and purpose is discovered. This year, juniors were honored to have Rick Malir and Bonnie Coley-Malir join them for part of the conference, with Rick sharing his own leadership journey as a keynote speaker.
Faces of Leadership isn’t just an event, it’s a launchpad to success. And with HYFA behind it, the next generation of Hereford leaders is gaining the tools, support and inspiration to lead boldly in their communities and far beyond.
84
NJHA MEMBERS
20 STATES REPRESENTED
DEVELOPING MINDSET
BOLD CONFERENCE
In April, college-aged NJHA members went to a place of reflection while in Desdemona, Texas. The Building On Leadership Development (BOLD) conference has quickly become one of the most meaningful experiences offered to Hereford youth, and it fits squarely within HYFA’s mission: to encourage, recognize and reward the development of life skills and values in the next generation of leaders.
BOLD isn’t about lectures or checklists. It’s designed to stretch young people in the best ways, helping them understand who they are, what they value and how they want to show up in the world.
For Rylie Meinhardt of Onaga, Kan., the power of this event was clear. “Building these connections through these speakers and industry professionals to launch you into your future is incredible,” she shared. “You get to ask personal questions that you might be hesitant to ask. But these industry leaders are so personable and care so much about encouraging our youth that they’re willing to answer any and all questions you have.”
Each year, just 20 NJHA members from across the country are selected to take part — not necessarily because they are already leaders, but because they’re ready to explore the kind of leader they want to become. Over the course of the conference, they dive into career exploration, strengthen communication skills and build the kind of relationships that last long after the weekend ends.
One of the most powerful moments came as the group wrapped up their time together. Tyler Norvell, executive director of the Oklahoma Youth Expo and Cattlemen’s Congress, asked a simple but grounding question, “What mindset do you choose to have, and what’s your ‘why’?”
BOLD exists because HYFA believes in that future. And year after year, these young leaders walk away with clearer direction, deeper confidence and a stronger commitment to carrying the Hereford legacy forward.
MORE THAN A SHOW
JUNIOR NATIONAL
They gathered their crews, polished their cattle, and stepped into the spotlight. The lights came up, the music played, and the 26th annual VitaFerm® Junior National Hereford Expo (JNHE) in Louisville, Ky., came alive with energy, pride and the unmistakable heartbeat of the Hereford youth community.
While the showring sparkled with competition, it was also a stage for leadership, legacy and recognition. Among the highlights was the awarding of the Bob Norton Excellence Award to Steven Green of Hodgenville, Ky. A first-generation Hereford breeder, Steven embodies the values that the late Bob Norton, BioZyme Inc.® CEO, held dear: integrity, dedication and a commitment to advancing the breed. Receiving this award marked a special milestone for Steven and his family, a moment reflecting both hard work and the mentorship and support that shape the next generation of Hereford leaders, while also recognizing the legacy of the man who this award honors.
Norton played an important role in developing the NJHA’s young leaders, like Green. And like Norton, Green understands how the inside of a barn can develop a young person. “I just think there’s no better place to start with kids than in a barn,” commented Green.
The spotlight on youth leadership and excellence continued with the GKB Cattle Youth Endowment recognition for the top five bred-and-owned females. Landry Allan of Nocona, Texas, walked away with the grand champion bred-and-owned female and a custom trailer — a testament to both skill in the ring and dedication to the Hereford breed.
From the cheers in the stands to the camaraderie behind the scenes, the 2025 JNHE wasn’t just a competition — it was a celebration of Hereford youth leadership, achievement and the future of the breed. And for leaders like Green and Allan, it was a reminder that dedication, passion and community create moments that last a lifetime.
SHOWCASING EDUCATION
JUNIOR NATIONAL HEREFORD EXPO
While the cattle may have stole the spotlight on the green chips, it was the contests beyond the ring that showcased the education and leadership pillars of HYFA. These experiences give NJHA members the chance to sharpen skills, build confidence and explore career pathways, all while learning from industry leaders and their peers.
The HYFA Scholarship, Awards and Maroon Jacket Ceremony reflected the leadership pillar of HYFA in action: mentorship, responsibility and the passing of experience from one generation of Hereford youth leaders to the next. Fifty-nine state delegates selected new young leaders to serve three-year terms, guiding an organization of more than 4,200 members. HYFA is proud of the responsibility and respect the NJHA board of directors has brought to the junior Hereford membership over the years.
Leadership and education converged to create more than just a competition, it was a week where young people learned, grew and stepped into roles that will shape the future of the Hereford breed. NJHA members presented their best performances, from the future professionals contest and newly added oral reasons contest to the highly competitive Hereford bowl. Exhibitors had these educational opportunities because of the support from HYFA.
Alongside these experiences, JNHE also honored its longtime partners. Sure Champ®, alongside VitaFerm® and the BioZyme Inc.® family, celebrated a milestone: 40 years of supporting Hereford youth and nearly 20 years as title sponsors, helping make opportunities like JNHE possible for generations of members.
At the JNHE, learning and leadership don’t just happen in classrooms or boardrooms — they happen in the ring, in the contest halls and in every handshake, speech and connection, guided by HYFA’s mission to educate, inspire and empower the next generation of Hereford leaders.
1,471 CONTEST ENTRIES
1,215 HEAD OF CATTLE WALKED IN THE RING
GROWING ROOTS FOR THE FUTURE
BY CHLOÉ DURIAN
THE COTTONWOOD SPRINGS FARM GLOBAL EDUCATION AND LEADERSHIP ENDOWMENT IS DEDICATED TO THE NEXT GENERATION’S SUCCESS.
The Cottonwood tree is known for its towering trunk, sprawling branches and dense canopy that shelters everything beneath. Its strength lies in the deep roots that anchor and sustain its growth. In the same way, Tim and Nancy Keilty of Cottonwood Springs Farm in Cedar, Mich., have planted strong roots, while branching out through service and stewardship. Their Hereford journey has led to the creation of the new Cottonwood Springs Farm Global Education and Leadership Endowment administered by the Hereford Youth Foundation of America (HYFA).
Nancy Keilty’s relationship with HYFA began in earnest when she donated a beautiful bronze art piece from her parent’s cattle ranch outside of Santa Fe, N.M., to be auctioned at the Music on the Mountain Capital Endowment Fundraiser in 2008. The auction was graciously hosted by Randy and Kelly Owen of Tennessee River Music Inc., and the bronze was purchased by the Vanier family, raising an impressive $23,000 to support Hereford youth. It was subsequently donated to the American Hereford Association (AHA) where it resides today on display at the corporate headquarters in Kansas City.
Shortly after in 2009, Nancy joined the HYFA Board of Directors and served faithfully and enthusiastically until stepping back in September, 2024. After 15 years of service and devotion to scholarship and education, she knew she wanted to leave a legacy and help HYFA support the next generation and generations after that.
Last fall, Nancy and Amy Cowan, AHA’s Director of Youth Activities and Foundation started the conversation and together crafted the idea for the new endowment. “I wanted to do something positive. We were throwing out ideas, and Amy brought up this global gift and I thought, that’s the ticket. I felt so excited about it,” Keilty explains. “I thought I could give these young adults an opportunity to see the world, see other agricultural practices, and I knew it would be something that they could bring back and use the rest of their lives and help others in the process.”
Hence, the Cottonwood Springs Farm Global Education and Leadership Endowment was created with the intent of supporting the Young Breeders Competition (YBC) held in conjunction with the World Hereford Conference (WHC) every four years in different locations around the world. The leadership endowment also includes funds set aside for a new global grants program that will allow National Junior Hereford Association (NJHA) and AHA members ages 18-26 to travel internationally as part of a global agricultural education effort to build a pipeline of leaders in the Hereford industry.
“I think learning is lifelong,” Keilty says. “It is my hope that the stories and experiences that these young Hereford leaders bring back about
“I COULD GIVE THESE YOUNG ADULTS EVERY OPPORTUNITY TO SEE THE WORLD, SEE OTHER AGRICULTURAL PRACTICES AND I KNEW IT WOULD BE SOMETHING THAT THEY COULD BRING BACK AND USE THE REST OF THEIR LIVES AND HELP OTHERS IN THE PROCESS.”
- NANCY KEILTY, COTTONWOOD SPRINGS FARM
who they met and what they learned will ignite, educate and inspire other Hereford youth every time they return from a trip made possible by this endowment.”
The learning is already taking shape in powerful ways as this new endowment and HYFA’s OXO World Traveler Scholarship Fund worked together to provide eight scholarships for Team USA members competing in the 2025 World Hereford Conference Young Breeders Competition this fall. In addition to travel scholarships, the funds helped create several learning moments for all eleven teams who came together on US soil to compete for champion honors.
Keilty was recognized during the Shaping the Breed’s Future: HYFA Scholarship and Awards Luncheon during the 2025 World Hereford Conference, the same luncheon where the teams competing in the Young Breeders Competition were announced, allowing her to see the endowment come to life.
“It was a historic moment for sure,” says Amy Cowan. “It was only fitting that as we honored Nancy for her tenure on the board, that International guests from 20 countries witnessed the power of the Hereford youth program and the donors like Nancy who make it all possible. I can’t thank Nancy enough for all she has meant to the foundation, the difference she has made and now for helping tell HYFA’s story of leadership and education to the world.”
Tim and Nancy Keilty have poured their time, energy and financial support into the core pillars of HYFA — scholarship, leadership, education and research. Their endowment strengthens the very foundation of HYFA, NJHA and AHA, pushing roots deeper and ensuring lasting support for generations to come.
Team USA — Red and Team USA — Blue represented at the 2025 World Hereford Conference Young Breeders Competition from Oct. 19-25, in Manhattan, Kan. and Kansas City, Mo.
Nancy Keilty, retiring HYFA board member, was recognized during the 2025 World Hereford Conference during the Shaping the Breed’s Future: HYFA Scholarship and Awards Luncheon
FEEDING EDUCATION
NJHA FED STEER SHOOTOUT
The education pillar of HYFA is about opening doors that most young cattlemen and women never get to walk through. And there’s no better example of that than the NJHA Fed Steer Shootout, a program that pushes far beyond the backdrop of the showring and straight into the heart of the beef industry.
This year, 129 seedstock producers, NJHA members and commercial cattlemen from 24 states stepped up and enrolled more than 1,300 Hereford and Hereford-influenced cattle. But the real magic comes from what happens after the cattle are on feed.
Participants get an insider’s look at what truly drives the beef business — from genetic potential and feed efficiency to carcass value and marketing decisions that make or break profitability. As Trey Befort, American Hereford Association director of commercial programs explains, “By learning their herd’s genetic potential and understanding what performance traits cattle feeders and beef packers find the most valuable, producers can build a more effective marketing plan to make sounder marketing decisions year after year.
And then there’s the part everyone talks about: the NJHA Fed Steer Shootout Field Day.
This spring during the Field Day, more than 140 participants dove into everything from rations to carcass evaluation, meat fabrication, stress impact, calving-season economics and marketing grids. It’s hands-on, eye-opening and unlike anything else available to youth in the beef industry.
For Joe Schohr of Oroville, Calif., the experience was a game changer. “At the end of the day, we’re walking meat animals into the showring. We’re not just producing show cattle, we’re producing beef,” Schohr says. “Having the NJHA offer the chance to see this different facet of the industry has given me a new insight into careers in the meat packing and nutrition industry, as well as just getting to see the commercial side of the industry that I’m not necessarily exposed to on a daily basis.”
That’s the heart of HYFA’s educational pillar: creating rare, industry-leading opportunities that reveal the bigger picture and prepare Hereford youth for careers and futures beyond the backdrop.
84
NJHA MEMBERS
140
NJHA FED STEER SHOOTOUT FIELD DAY ATTENDEES
RESEARCH FUELS PROGRESS
HEREFORD RESEARCH FOUNDATION
The Research pillar of HYFA is all about building a stronger future for the Hereford breed, through innovation, data and real-world results. No one knows that better than Jerry Huth of Huth Polled Herefords, Oakfield, Wis.
For 62 years, Jerry has dedicated himself to raising top-notch Herefords and advancing breed performance. From serving on the AHA Board of Directors to guiding projects as part of the Hereford Research Foundation (HRF), he’s been instrumental in creating opportunities to test genetics, prove sires and improve the breed on a national scale. One standout example is the National Reference Sire Program (NRSP) at Olsen Ranches, where young sires are evaluated in real-world commercial settings — giving breeders invaluable data for smarter, more effective herd management.
In 2024, Jerry continued that legacy by supporting HYFA’s research pillar with a $10,000 gift during the Hereford Season of Giving. For Jerry and his wife Maryann, giving back isn’t about prizes or recognition — it’s about creating opportunities for the next generation of Hereford breeders and advancing the breed they’ve spent a lifetime building.
Even as Huth Polled Herefords marked a major milestone as they hosted the complete dispersal of their industry leading herd, Jerry and Maryann’s impact will continue ensuring that research, innovation and progress remain a cornerstone of the Hereford industry for generations to come. As the cattle with the famous Huth prefix continue to work across the country, Jerry and Maryann are enjoying spending some more time with their grandchildren and the third generation.
In the first Season of Giving three years ago, Huth was the lucky winner in the drawing for the Priefert chute. For the Huth’s this gift was a reminder to keep giving — not to win anything — but to create greater opportunities for industry youth while encouraging involvement within the future success of the breed.
$10,000 GIFT FROM HUTH POLLED HEREFORDS
$54,635 RAISED FOR THE RESEARCH PILLAR IN 2024
CREATING INDUSTRY PROFESSIONALS
BRIDGING THE GAP
The Bridging the Gap — College and Career Fair brings an educational and leadership component outside of the showring to the Junior National Hereford Expo (JNHE) and recently to the Faces of Leadership conference. Bridging the Gap is a tool that every high school and college age National Junior Hereford Association (NJHA) member should take advantage of while attending the JNHE to get the conversation started about their college and career path. The program serves as a catalyst for building professional skills for junior members and brand representatives and college recruiters will be available to talk one-on-one with juniors and their families.
Young people learn about degree programs, scholarship opportunities, career possibilities and potential internships. At the same time, participating colleges and companies can mingle with some of the brightest young minds the industry has to offer.
LEADING THE WAY
HYFA and the staff at the American Hereford Association (AHA) assist with supporting and advising the NJHA board of directors. This team of junior members is a prime example of the leadership opportunities and life lessons that HYFA works to cultivate. Because of the GKB Cattle Youth Endowment, additional growth opportunities are made for the board members each year.
This board is comprised of 12 individuals who serve three-year terms and govern the more than 4,200 member junior organization. Each year, four new members are elected at the JNHE. During their term, directors develop and implement programs while hosting events that serve junior members from across the nation. During their tenure they travel to various activities, meeting fellow members and sharing their thoughts and experiences of Hereford involvement, while getting first-hand experience at leadership, cooperation and organization.
GROWING INDUSTRY TALENT
For the past three years, the AHA has welcomed two full-time interns to support all summer activities within the Youth Activities Department. One of these internships is made possible each year due to HYFA’s support. HYFA’s commitment to education and leadership development ensures that college students with a passion for the beef industry have access to a hands-on, professionally guided experience within a national breed association.
This internship provides a multi-faceted learning opportunity that blends event management, communications, youth leadership and real-world industry exposure. Interns play key roles in planning and executing major events, supporting junior show coverage and helping lead the NJHA board of directors and membership through the two largest events of the summer the JNHE and the Faces of Leadership Conference.
INVESTING IN THE FUTURE
HYFA and the NJHA take great pride in providing learning opportunities that offer real-world application and industry exposure through the JNHE Ambassador Program. College students that do not have the availability for a full-summer internship may apply for the program, and if selected will assist the NJHA board and AHA staff during a three-week long internship. This mini-internship focuses on event management through all facets of the JNHE, working the duration of the show, along with the preand post-event preparations.
HYFA’s investment in internships and programs like the JNHE Ambassador Program is more than monetary support — it’s an investment in the future of the Hereford breed. These interns are the next generation of leaders, advocates and innovators who will help shape the beef industry for years to come.
WESTERN VALUES MEET TOMORROW’S AGRICULTURE
BY CHLOÉ DURIAN
PRIEFERT PARTNERSHIP IS ROOTED IN SHARED VALUES
The partnership between the Hereford Youth Foundation of America (HYFA) and Priefert has grown far beyond a traditional sponsorship. Together, they’ve built a relationship rooted in shared values—supporting youth, strengthening brand recognition and preserving the Western way of life. From the iconic Priefert bucking chute at the 2024 VitaFerm® Junior National Hereford Expo to the generous donation of a new squeeze chute proudly stamped with the American Hereford Association (AHA) logo each year, Priefert’s presence is unmistakable. For Hereford breeders, it stands as a powerful symbol of partnership, tradition and mutual investment in the future.
“Sometimes you have those partnerships that come across your desk that just make sense, and for us, Hereford just makes sense,” explains Sara Rader, Priefert public relations coordinator. She is a prime example of how the company’s investment in the next generation paves a pathway to success for both Priefert and HYFA. Rader grew up in Mount Vernon, Texas in her family’s Rader Herefords operation. She was a member of the National Junior Hereford Association (NJHA).
“Our company’s very first piece of equipment was a headgate, so our roots are in the cattle business, and while we are really involved in the rodeo industry, when Hereford approached us, I took it and presented it and said, ‘While Hereford is my background, and I feel strongly about the Hereford breed, I also firmly believe it is a good breed and organization to be involved in.’ It wasn’t a hard sell for Priefert to want to be on board,” Rader explains.
Bridging her past and present, Rader is a familiar face at the annual NJHA BOLD conference, where she frequently represents Priefert in the career roundtables and speaks about the visible impact she sees in Hereford juniors from Priefert’s support.
“I think it’s so important to give back to our youth because they are our future,” Rader says. “It’s very rewarding and a little humbling to be able to speak to these youth in the breed and hear what their paths are, while introducing them to the Priefert brand and telling them the Priefert story, giving them a familiar face to recognize with our brand.”
The iconic Priefert brand and trademark blue color embody many of the same values of the Hereford breed — family, integrity, growth and a quality product. As a family-owned company with a large global impact, Priefert’s focus on sustaining the next generation will remain at the forefront.
The Priefert Junior Elite program exemplifies the importance of youth in the company’s mission. Now in its fifth year, this program focuses on developing future leaders in the sport of rodeo. Selected applicants receive a one-year partnership with Priefert, while also offering a training camp working with the Pro Team Athletes.
“For Priefert, it’s very important to pour into youth activities and events and make sure we’re giving as much as we can so we can help guide and aid the youth for the future,” Rader says.
As alluded to at the outset the most visible part of the Priefert partnership with the HYFA appears during the Hereford Season of Giving each December, when the company generously provides a Priefert chute, branded with the AHA logo, along with free trucking and delivery to the winner’s farm or ranch. Each donor to HYFA through the Season of Giving has a chance to win the drawing for the chute. Call it the bow tied on a successful calendar year for the NJHA and HYFA, with the help of Priefert.
“FOR PRIEFERT, IT’S VERY IMPORTANT TO POUR INTO YOUTH ACTIVITIES AND EVENTS AND MAKE SURE WE’RE GIVING AS MUCH AS WE
CAN SO WE CAN HELP GUIDE AND AID THE YOUTH FOR THE FUTURE.”
- SARA RADER, PRIEFERT
STEVE FOLKMAN, IXONIA, WIS., WAS AWARDED A BRONZE BULL IN RECOGNITION OF HIS SERVICE TO HYFA AS HIS RETIREMENT FROM THE BOARD OF DIRECTORS.
OCT. 2025
$247,000 RAISED DURING THE 2025 HEREFORD SEASON OF GIVING.
DEC. 2025
$51,500 IN SCHOLARSHIPS WERE AWARDED IN THE SPRING CYCLE, MORE THAN EVER BEFORE.
JULY 2026
CELEBRATING A YEAR OF
NOV. 2025
THE COTTONWOOD SPRINGS FARM YOUNG BREEDERS GLOBAL EDUCATION & LEADERSHIP ENDOWMENT WAS CREATED.
MAY 2026
MAY MARKED THE HIGHEST NUMBER OF SCHOLARSHIP APPLICANTS IN A FISCAL YEAR TOTALING 122 APPLICANTS.
IMPACT
The Foundation has $3,469,040 available for general expenditures. This would cover approximately 2.13 years of expenses, even without the income it has budgeted.
The Foundation has received an indication of gifts in the form of bequests, which are revocable during the donors lifetime. The estimated total intention to give is $1,850,000 at August 31, 2025 and 2024, respectively.
$16,473 supported breed Research. *$29,829 is given back through the NJHA Fed Steer Shootout Program.
*$207,305 is paid forward into the JNHE Legacy Fund, continuing to develop the JNHE for future generations.
FISCAL YEAR DONORS
2TK CATTLE CO
AA COX RANCH
ADDISON DUIS
AGRIBUCKLE
ALABAMA JUNE JAM INC.
ALFRED SCHUTTE & SONS
ALLEN BYRD
AMELIA AREA CATTLEMAN’S LLC
AMY COWAN
AMY TODD
ANDREA BARFIELD
ANN ANTENEN
ANNE HICKMAN
ATKINS HEREFORDS
B&J CATTLE COMPANY
BAILEY CLANTON
BALLINGER FARMS
BAR A CATTLE COMPANY
BAR ONE RANCH
BARBER RANCH
BARNES HEREFORDS
BARRON ROAD HEREFORDS
BECK-POWELL POLLED HEREFORDS
BENJAMIN REAMS
BIGGS POLLED HEREFORDS
BILL KING RANCH
BIOZYME INC.
BLACK HILLS HEREFORDS
BLACK LOCUST LIVESTOCK
BLING ME
BLINSON HEREFORD FARM
BOVITEQ
BREEZEWOOD HILLS FARM
BRETT HALLER
BRIAN BALLARD
BRITTANY CHAPMAN
BRUNS BROTHERS
BUCK CATTLE COMPANY
BURNS FARMS
BURROAK HERITAGE FARM
BUTLER POLLED HEREFORDS
BRUMLEY FARMS
C&H FARMS
C&L HEREFORD RANCH
CADEN FORREST
CAITLYN CLAPPER
CARTER CATTLE COMPANY
CALLY JO & KINLEY COPELAND
CATTLEMEN’S CONGRESS
CENTRAL LIFE SCIENCES
CERTIFIED HEREFORD BEEF
CHAD OATES
CHANCE BLUM
CHARLOTTE HARTSOCK
CHRIS & RAYCHEL DIAS
CHURCHILL CATTLE CO.
CIRCLE F CATTLE
CLAYTON MITCHELL
COLEY HEREFORDS
COLORADO STATE UNIVERSITY DEPARTMENT OF ANIMAL SCIENCE
COLT & KATY KEFFER
COLTON & EMMA DAVISSON
COLYER HEREFORDS
COPELAND & SONS
COTTAGE HILL
COTTONWOOD SPRINGS FARM
CRAIG LEE
CREATIVE SIGNS BY R&H
CROSS C RANCH
CSC SHOW CATTLE
CURRY HEREFORDS
CURTIS & BREE STOCKDALE
D AND DOUBLE J FARMS
DALE & DEEDRA ERICKSON
DANIEL & ALANA SMITH
DANIEL SMITH
DAVE STACK
DAVIS HEREFORDS
DAVITA INC.
DAVY LOCKHART
DAY RIDGE FARM
DEANA JAK FARMS
Sept. 1, 2024 - Aug. 31, 2025
DEANN HUGHES
DEATSMAN FARMS
DELANEY CHESTER
DENNIS & HEATHER BIRDSALL
DEWAR FARMS
DIAMOND E HEREFORDS
DIEBALL CATTLE CO.
DON BIRK
DORRELL CATTLE
DR BOB HOUGH
DRY CREEK FARM
DUSTIN DORRIS
EARL MCDANIEL
ED & JUDY MCMILLAN
EDENBURN FAMILY FARM
EDWARD VONTZ
EE RANCHES
ELLA CRANE
ELLA WELDON CATTLE COMPANY
ELZEMEYER POLLED HEREFORDS
EMILEE HOLT
EMILY BECKLEY
EMILY PERRY
EMMA HANCOCK
ERICA LEHMAN
ERICA STOLLARD
EVERHART HEREFORDS
EXPRESS RANCHES
FAITH BENEDICT
FAWCETT’S ELM CREEK RANCH
FITZ GENETICS
FLEISHER FARMS
FOSTER FARMS
FRANK DOUTHITT
FULL DAY ENTERPRISE NORTH
G&R HEREFORDS
GABE SWALLOW
GIRLFRIEND ORIGINALS PROMOTIONS, LLC
GKB CATTLE CO.
GLM HEREFORDS
GOHR CATTLE COMPANY
GRAND MEADOW FARMS
GRASS POND FARM
GREGORY & JANICE ROY
GRIMMEL GIRLS SHOW CATTLE
GRIMMEL SCHAAKE
HADLEE BROWN
HANSEN SISTER SHOW CATTLE
HAWES CATTLE CO.
HENRY & ERICA DESALVO
HEREFORD HILLS EVENT VENUE
HERITAGE STYLE
HICKS HEREFORDS
HILL & HOLLOW FARMS
HOFFMAN RANCH
HOPKINS RANCH OF HEREFORDS
HOPPER HEREFORDS
HORSE CREEK OUTFITTERS
HOWLING COYOTE
HUTH POLLED HEREFORDS
ILLINOIS JUNIOR HEREFORD ASSOCIATION
J&L CATTLE SERVICES
JACK & MARY ANN WARD
JAMES & MAGEN HENDERSON
JANET RYBAK
JANICE MEAD BEARD
JARRETT WORRELL
JAYNA BLUME
JB LIVESTOCK-BELTZ
JEB PAINTER
JENNIFER GATZ
JENNIFER GREGORY-SNEED
JENSEN LAND & CATTLE
JENSEN LIVESTOCK AGENCY
JENSEN RANCH
JESSICA FLOHR
JIMMY JACKSON
JOHN BOATRIGHT
JULIE SPENCER
KAELYN BROWN
KANSAS STATE UNIVERSITY DEPARTMENT OF ANIMAL SCIENCE
KAREN L. CARLSON
KARSYN KLEEMAN
KATIE COLYER
KEETS HEREFORDS
KELSEY CARPENTER
KINLEIGH JO GUIDRY
KLD HEREFORDS
L S CATTLE COMPANY
LAIBLE HEREFORDS
LAYTON AUCTION SERVICES
LEMENAGER CATTLE
LILLIAN BISSETT
LIVEAG
LORI STICKLEY
LOWDERMAN AUCTION COMPANY
LUK CATTLE
MACK BUNN
MADELYN ESKEW
MAGGIE HOLT
MAGGIE MALSON
MATT & CHLOÉ DURIAN
MARYLAND JUNIOR HEREFORD ASSOCIATION
MATHENY HEREFORDS
MAYO RIDGE RANCH
MCGUFFEE POLLED HEREFORDS
MCS CATTLE COMPANY
MICHELE LAMB
MIDWEST MERLE
MIKE KELSO
MINNESOTA JUNIOR HEREFORD ASSOCIATION
MISSOURI JUNIOR HEREFORD ASSOCIATION
MITCHEM’S FARM
MKS RANCH
MM RANCH POLLED HEREFORDS LLC
MONAHAN CATTLE COMPANY
MOO U FARM STORE
MOORE CATTLE CO.
MRW HEREFORDS
MULLETT LIVESTOCK
NANCY DAVIS
NATALIE REED
NATIONAL HEREFORD WOMEN
NEW GENERATION SUPPLEMENTS
NEW SOUTH FOUNDATION
NEXT GENERATION GENETICS
NEXT LEVEL GENETICS
NOAH WRIGHT
NORM VINCEL
NORVELL LIVESTOCK
OGBURN HEREFORDS
OKLAHOMA HEREFORD ASSOCIATION
OKLAHOMA STATE UNIVERSITY
PATTI GARB
PAUL NUNNELLY
PAUL ROMIG JR
PAULSEN CATTLE
PAXTON HOVELY
PECH HEREFORDS
PRECIOUS ATLAS-BEAVER
PRIEFERT
PS BOUTIQUE
PURINA ANIMAL NUTRITION
PURPLE REIGN CATTLE CO.
PUTZ CATTLE
RADER HEREFORDS
RANCHBOT
RANDY & KELLY OWEN
RANDY CURNOW BUICK GMC
RDR CATTLE
REAGAN KASPER
REDWOOD CATTLE COMPANY
REED STOCK FARM
REESE PINKERTON
REIS HEREFORDS
RGR HEREFORDS
RHONDA DURIAN
RICK MALIR & BONNIE
COLEY-MALIR
RIVER BEND FARMS - CALLICOTT
ROANOKE-HOLLINS STOCKYARD
ROB & SUE RAGAN
ROCK RIDGE HEREFORDS
ROCKING C CATTLE
ROGER STUBER
RUSTIC OAKS FARM
RUSTIC ROSE JEWELRY
AUSTIN & RYLEE MATHENY
RYLI HOLLIS
SALE DAY
SALLY WINGLER
SARA WILLIAMS
SCOTT & SHERRY SULLIVAN
SE LAWRENCE HEREFORDS
SEXTEN FARMS
SHANE BEDWELL
SHOW CIRCUIT ONLINE SALES
SHOWBOX BOUTIQUE
SHOWSTRING USA, INC
SIDWELL HEREFORDS
SIERRA RANCHES
SILO CREEK FARMS
SIMPSON POLLED HEREFORDS
SOLO COWBOY
SPRING HILL HEREFORD FARM
STARRED LEATHER & CO.
STELLPFLUG CATTLE CO.
STEVEN W SCHOHR
STOCK SHOW GEAR
SULLIVAN SUPPLY
SUSAN MERRIMAN
SUTTER DANEKAS
SWALLOW’S NEST RANCH
TAMMEY ANDERSON
TAYLOR BELLE MATHENY
TENNESSEE RIVER MUSIC, INC.
TEXAS STARDANCE RANCH
THE BADEN BALDY
THE CREAMER FAMILY
THE GREEN STUFF
THE KOONTZ FAMILY
THE LEE FAMILY
THE LIVESTOCK MARKETEERS
THE VANIER FAMILY
THOMAS TROUTMAN
TIM DYER
TOM GAY
TRACER
TRAILERS 4U TRANSOVA
TRAVIS DRUMM
TRIPLE C FARM
T/R CATTLE COMPANY
TURQUOISE TAVERN
UPSTREAM RANCH
VH CATTLE CO.
WAGGONER CATTLE COMPANY
WALKER POLLED HEREFORD FARM
WARREN FORBES
WATSON LAND & CATTLE
WEABER LIVESTOCK
WEEPING FOX RANCH
WERK HEREFORDS
WESTERN STATES HEREFORD ASSOCIATION
WILDCAT CATTLE CO.
WILLIAM BALDWIN
WILLIAM & VICKIE KERN
WILLIAM KOENIGSDORF
WILLIAM SCOTT
WISCONSIN JUNIOR HEREFORD ASSOCIATION
WOMACK CATTLE
WOODEN SHOE FARMS
YOUNG CATTLE COMPANY
SCHOLARSHIP LEADERSHIP EDUCATION RESEARCH
DECEMBER 17-19, 2025
A giant thank you from the Hereford Youth Foundation of America to all breeders, supporters and those dedicated to leaving things better for the next generation. $666,000 has been raised since 2022, supporting HYFA’s pillars of scholarship, leadership, education and research.
Join us this season as we come together to make a difference in scholarship, leadership, research and education.
ANNUAL REPORT
2024-2025 FISCAL YEAR
HEREFORD YOUTH FOUNDATION OF AMERICA