B&D Herefords | The Season Opener by American Hereford Association

Welcome to our 40th Annual Season Opener Sale. Over the past 50 plus years we have built a high performance cowherd that weans a high percentage of bodyweight. We have prioritized efficiency and performance.

As has been much discussed, we are in unprecedented times in the cow-calf industry. All signs point to calf prices staying elevated, and as many of our customers have realized, “pounds pay the bills”. Selecting genetics that will maximize proﬁtability at either weaning or yearling time has allowed our bull customers to experience some of their best times yet.

Where we at B&D Herefords & Angus truly pride ourselves is on the maternal side. While the steer calves sired by this bull offering will put you on the top end when you market them, where these bulls set themselves apart is siring replacement daughters. The U.S. cowherd inventory remains at historic lows, and we are starting to see the cowman keep daughters back to build herd numbers. Pay close attention to the data on the bulls selling. We keep a close watch on the maternal production on each one of these dams, and most of these bulls come from cows & cow-families that are strong producers at weaning time. This highly heritable maternal production ensures that the daughters from both our Angus & Hereford bulls will sire females with longevity & strong maternal traits.

As we always do in our Season Opener Sale, we are selling a select group of commercial spring pairs, both Black Baldy & Angus. These females are backed by the same great maternal performance & genetics as our bulls. With current female demand, we are conﬁdent these pairs will make foundation cows for their new owners.

As always, the bulls & cows will sell on video, and we will be live on DVAuction for sale day. We welcome visitors to the ranch anytime to view this set of genetics, and if at anytime you have questions, please don’t hesitate to reach out to us.

We look forward to seeing you at The Season Opener!

Sincerely,

Craig Beran B&D Herefords and Angus beranbrothers@hbcomm.net bdherefords.com

620-786-9703

Craig

SALE DAY PHONES

620-786-9703

Matt 620-617-1834

Gerald 620-786-9569

Terry .................................... 620-786-4372

Michelle .................................. 620-786-0102

SCHEDULE OF EVENTS

SUNDAY, MARCH 15

Cattle available for viewing all day Sunday evening: dinner and social

Join us the night before the sale to view the cattle and for mountain oyster and burger dinner! Cattle will be available for viewing throughout the day with dinner at 6:00 p.m.

MONDAY, MARCH 16

9:00 a.m. ....................... Cattle available for viewing 11:00 a.m. Complimentary lunch will be served 1:00 p.m. Auction Sale

AUCTIONEER

Justin B. Stout 913-645-5136

LIVESTOCK PUBLICATION REPRESENTATIVES

Austin Brandt, Hereford World 712-621-1829

Colton Pratz, Oklahoma Cowman 405-385-1054

Jeff Mafi, Angus Beef Bulletin ................ 816-344-4266

Guy Peverley, The Stock Exchange ........... 785-456-4390

Stephen Russell, Kansas Stockman 785-458-2650

Buyers unable to attend the sale may send their bids to the Regional Manager, Field Representatives or Auctioneer. You may also contact Craig, Junior or Terry.

SPECIAL GUESTS

Oliver Beall, Manager

TERMS

Kansas Hereford Assn.

Terms of the sale are cash. Cattle are at buyer’s risk as soon as sold, but will be taken care of for a reasonable time.

HEALTH

All cattle will sell with official health certificates and will be tested for TB, PI and Bangs. All cattle are guaranteed breeders. Heifers have been calfhood vaccinated. Bulls are semen and Trich tested.

GUARANTEE

All bulls are guaranteed to be breeders. Bulls selling for $7,500 or more are guaranteed against breeding injury for the first breeding season, which is defined as the 90-day period following the first turnout of the bulls. If a replacement bull is available, he will be provided, or if the buyer prefers, credit will be given toward a bull at the following year’s sale, less salvage value of the injured bull. Notification must be given to Beran Brothers prior to selling the injured bull.

DELIVERY

Volume purchases of $10,000 or more are delivered free anywhere in the continental U.S. No delivery will be over $250 per bull to anywhere in the lower 48. No delivery terms offered on females.

DIRECTIONS:

Sale held at the ranch 1 1/8 miles east of Odin, Kansas

From Hoisington 10 miles east on K-4, 3 miles north

From Claflin 3 miles west on K-4, 3 miles north

ACCOMMODATIONS

Fossil Creek Inn, Russell, Kan.

785-483-4200

Best Western Angus Inn, Great Bend, Kan. 620-792-3541

Midland Hotel, Wilson, Kan.

Rodeway Inn, Hoisington, Kan.

PERFORMANCE

785-658-2284

877-424-6423

Complete whole herd and AHIR performance records are available on the cattle. Present weight and scrotal measurements will be available sale day.

LIVESTOCK MORTALITY INSURANCE

A representative from American Livestock Insurance Company will be available to assist you with mortality insurance for your purchases.

THIS YEAR WE WILL NOT BE RUNNING THE ANIMALS THROUGH THE RING.

We will have televisions and videos running. The animals will be on display at the sale site.

Can’t make the sale? Watch and bid online for FREE at www.dvauction.com!

Buying online is as easy as 1, 2, 3…

1. Create an account at www.dvauction.com under the “register” tab

2. Apply for bidding approval by clicking on the “details” tab at least 24 hours prior to the auction — a DV representative will notify you once you have been approved.

3. Tune in for the sale and make your purchases!

After the sale, contact the sale manager or owner to arrange transportation and payment. High speed internet is required for successful bidding — be sure to check the lag-time monitor in the top left corner to ensure real-time broadcasts.

Proxy Bidding — If you can’t make time to watch the sale, register a proxy bid and let our system represent your bid while you’re away. Look for the “proxy bid” tab on the auction listing and fill in your maximum bids. We’ll handle the rest!

Having troubles?

During the auction, you can type a message to the operator at any time for assistance. Our full-time support team can also always be reached at 402-474-5557.

B&D HEREFORD REFERENCE SIRES

HH ADVANCE 3052L ET

CL 1 DOMINO 3197L 1ET

REF. SIRE

Take

advantage of hybrid vigor by capitalizing on Hereford genetics.

The Maternal Advantage program generates females with added longevity, more docility, increased fertility and more profit per year.

Can be utilized by producers using Hereford bulls on British-based cows or Brahman-based cows in their breeding program.

Producers utilizing the program will have access to a sire EPD summary, added market exposure, replacement selection tools, genetic improvement tools and access to AHA resources, marketing and sta .

Qualifications

• Participating

Producers must verify that eligible females are sired by registered Hereford bulls with transferred ownership. articipating bull batteries must rank in the top 50% of the breed for Baldy Maternal Index (BMI$) if used on British-based cows or the top 50% of the breed for Brahman Influence Index (BII$) if used on Brahmanbased cows.

L1 DOMINO 4184

• The best way we know to lead off the Hereford bull division is with this 2172K son. This Spring represents the first of the aged sons of his to sell and you can see why he was our selection from Cooper’s in 2023.

• 2172K was the #1 WW & YW bull in that sale and he passes that amazing performance along to his progeny. This bull ratioed a whopping 123 at weaning time and is in the top 20% for his calving ease & marbling.

• The 001 sons have been crowd favorites the past couple of years and when you see the performance behind this bull, you get it!

• He’s backed by one of the top cows on the ranch, ratioing a massive 111 on 8 calves on her nurse ratio.

• A little twist in this foundation mating. We raised his dam that is a direct daughter of the immortal 4158P donor of Holden’s.

• This mating to the 5104 is about as maternal as you can get. 5104 daughters have been the cornerstone of our herd for a decade and this sire will continue that tradtion wherever he goes.

• Performance bull with exceptional calving ease. Recommended for heifers. • His dam sold to Landon Doyle.

B&D L1 DOMINO 4166

• One of the favorites here at the ranch, this bull checks a lot of boxes.

• Moderate calving ease with excellent growth & carcass.

B&D ADVANCE 4214

B&D ADVANCE 4235

• His first calf dam ratioed 107 at weaning and is poised to be another top performer here at the ranch.

• Triple digit growth EPD with strong marbling.

• The last of the 2172K sons in the offering, he was still in the top third of the calves at weaning time.

• His dam sold to Landon Doyle.

B&D L1 DOMINO 4245

B&D ADVANCE 504 ET

B&D HEREFORD YEARLING BULLS

• We start the yearling bull division with a set of ET brothers backed by a great donor here at the ranch. We purchased her dam, 1106Y, in 2017 and she was then bred to 420B, and this great cow was the result. Flushing her to 0011H was a no brainer and these three full brothers show you why. They offer the highest carcass numbers in the entire offering, possess great growth along with tremendous eye appeal.

B&D ADVANCE 520 ET

•

• New sire group!

B&D HEREFORD YEARLING BULLS

• 3197L was our pick in ‘24 at Cooper’s and he was one of the top WW & YW bull in that sale. Along with his moderate calving ease, he passes along great pigment & maternal traits.

• Out of a first calf heifer.

B&D L1 DOMINO

B&D L1 DOMINO 517

B&D L1 DOMINO 507

B&D L1 DOMINO 532

B&D L1 DOMINO 517

B&D ADVANCE 513

B&D HEREFORD YEARLING BULLS

B&D ADVANCE 513

• Another new sire group! 3052L was the #1 in past Holden sale for performance. He posted an adj WW of 894 & YW of 1560 and was a huge performer for his carcass traits. He’s poised to make a huge impact on the breed and these three sons are a preview of that.

YOU’VE DONE THE WORK.

Get paid for it.

You’ve invested in good genetics. You’ve kept all the records.

AngusLinkSM combines USDA Process Verified Programs with a Genetic Merit Scorecard that gives buyers confidence in your calves. From age and source verification to cattle care and handling, you choose which programs make the most sense for you.

Group Age & Source: Verifies the group age and source of the cattle

Angus-Sired Genetics: Verifies calves are sired by 100% registered Angus bulls

Non-Hormone Treated Cattle: Verifies cattle have never received hormones

NeverEver3: No antibiotics, no hormones, no animal by-products ever

Cattle Care & Handling: Documents proper management, demonstrates quality commitment

Calf Management: Documents preventative health program

Genetic Merit ScorecardSM: Measures the genetic merit of calves for feedlot performance and carcass merit.

*Optional, not part of the PVP claims

Easy and affordable, our customer service representatives walk you through the process.