The American Hereford Association (AHA) continues to lead the industry through innovation. In fiscal year 2019, the AHA unveiled updates to MyHerd, launched a “live” online sale catalog platform, Herefords On Demand, and hosted “The Brand” Marketing Summit. Additionally, the Association continues to utilize the latest tools to advance genomics, drive demand for the Certified Hereford Beef® brand and provide Hereford youth with exceptional opportunities to grow as leaders of the breed and beef industry.
