TheU EventforWhite& PrivateLabelProduct Sourcing
POST SHOW REPORT
WhiteLabelWorldExpoLondon2025broughttogethera widerangeofestablishedsuppliersandmajorretail buyers,withteamsfromHolland&Barrett,Harrods,Tesco, Apple,Starbucks,andothersmovingthroughthestandsto reviewnewproductlinesandnegotiatesourcingoptions.
Exhibitorsfocusedonprivate-labelgoodsacrossbeauty, health,foodanddrink,homeware,andtech,offering samples,pricingstructures,andproductioncapabilities.
Conversationscentredonsupplyreliability,packaging customisation,andspeedtomarket,makingtheeventa straightforwardsettingforbrandstoidentifystrong manufacturersandlockinnewpartnerships.
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Statisticsfromthisyear’sevent
PRODUCTSVISITORSATTENDEDTOSOURCE
Clothing
HomeandKitchen
PetSupplies
Arts&Books
Groceries
OfficeSupplies
Sports&Outdoors
Beauty&PersonalCare
Cleaning&Household
Toys&Games
Electronics
GardenProducts
Vitamins&Supplements
EXHIBITOR
REBOOKRATE
16,410 NUMBEROF VISITORS2025
95%OFVISITORSHADONEOF THEFOLLOWINGJOBTITLES
CEO
HeadofProcurement
PurchasingManager
Buyer
SeniorBuyer
PurchasingAgent
Directors
HeadofBuying
MaterialsManager
Owner
ProcurementDirector
PurchasingDirector
Founder
Entrepreneur
CategoryDevelopment
CategoryPurchasingManager
InternationalSalesDirector
DevelopmentManagers
MaterialsDirector
StrategicSourcingDirector
PurchasingSupervisor
ProcurementOfficer
HeadofOnline
Leadingbuyersandsourcingteamsfrommajorretailersattendtheevent eachyeartoreviewnewproductranges,meetqualifiedmanufacturers, andidentifystrongprivate-labelopportunitiesfortheirportfolios.It’sakey pointintheirsourcingcalendar,givingthemdirectaccesstosuppliers, samples,andmarkettrendsallinoneplace.
THEVOCEOFWAREHOUSING
Thisyearwehostedhigh-calibrekeynotespeakersfrommajorretailers, establishedbrands,andindustryspecialistsinsourcing,productdevelopment, andsupply-chainstrategy.Theirexpertisedrawsarelevantaudienceofbuyers andbrandowners,offeringpracticalinsightsthathelpattendeesstrengthentheir products,partnerships,andcompetitivenessintheprivate-labelmarket.
CAROLINENORTHEY DIRECTOROFRETAIL@ PINTEREST
BROGHANSMITH HEADOFFASHION& BEAUTY@TIKTOK
OLIVERCOOKSON FOUNDEROF MYPROTEIN
We lit up social media with exciting show posts... Welitupsocialmediawith excitingshowposts...
WhiteLabelWorldExposawstrongsocialmedia momentum,withexhibitorsandattendeesactively sharinghighlights,productshowcases,andpositive takeawaysfromtheshow.Theirpostsamplifiedthehigh levelofbuyerengagementandsourcingactivityonthe floor,underscoringtheevent’simpactindrivingnew partnershipsanddeliveringtangibleresultsforthewider retailandprivate-labelcommunity.
750,875
Views across social media in the 90-day lead up to the show Viewsacrosssocialmediain the90-dayleaduptothe show
7,382 5,178
Account Impressions AccountImpressions
Comments & Reactions Comments&Reactions
TESTIMONIALS
Hear from our 2026 exhibitors... Hearfromour2026exhibitors... TomHill-AveryUK
Imfindingtheshowreallygoodsofar. Talkingtolotsofpeopleaboutpackaging andlabellingsolutions,sobrilliant!It's lookingreallygoodintermsofqualityof conversations wecamewith400packsto giveawayandwe'vegot50left,so engagementhasbeenreallygoodsofar!
ThefirstdayofWhiteLabelWorldExpoinLondon couldn'thavestartedanybetterforus!Ourstandwas nicelypackedwithvisitorsthroughoutthewholeday resultinginalargeamountofnewcontactsand potentialnewprojects
1QHealthGroup
SothisisourfirsttimeatWhiteLabel Expo London,andsofar,thetraffichas beenreallygood!Wevehadsome greatconversationsandfindingthe ethatwereallywantedto re,lookingforwardtotherest owandexploring2026aswell
We’vehadalotofengagingconversationsandreceivedvery positivefeedbackfromvisitorsandpotentialcustomerswho aregenuinelyinterestedinourproductsandourplansforthe UKmarket.Thisexhibitionhasbeentheperfectopportunityto assessthemarketandconnectwiththerightpeople
Lipomaidsan
Honestly,itsbeenamazing!Wedidn’t expectsuchabigturnoutorthe incredibleflowofpeoplevisitingour stand Theatmospherehasbeen fantastic theorganizationseamless,and everythinghasgoneperfectlyforus throughouttheday We’vehadsomuch positiveengagementthatwerealready certainwe’llbebacknextyear no doubtaboutit!It’sbeenawonderful experienceandagreatopportunityto showcasewhoweareandconnectwith somanyinterestedvisitors
CvetitaHerbal
Theshowhasgonereallywellfor ussofar!We’vebeenreallybusy today,withover100decentleads. Socouldn'tbehappier.Really excitedfortomorrow.
WeBottleLtd
STAND EXAMPLES STANDEXAMPLES
Check out some of the stands featured at this year’s show… Checkoutsomeofthestandsfeaturedatthisyear’sshow…
Snus Fusion
LOOKING AHEAD TO 2026
Followingthestrongturnout,buyerengagement,and successfulsourcingoutcomesatthisyear’sevent,WhiteLabel WorldExpowillreturntoLondonin2026.Thenexteditionwill bringtogetheranexpandedrangeofmanufacturers,brand owners,andmajorretailbuyers,showcasingnewproductlines andprivate-labelopportunitiesacrossmultiplesectors.
Planningisalreadyunderway,andwelookforwardtoworking closelywithourindustrypartners,exhibitors,andsponsorsto deliveranevenstrongerplatformforproductdiscoveryand high-valuecommercialconnections.
