The UK’s Leading Event for White & Private Label Product Sourcing
ORGANISED BY
SHOW RECAP 2025
White Label World Expo brought together a dynamic mix of established suppliers and major retail buyers, with teams from leading brands including Holland & Barrett, Harrods, Tesco, Apple, and Starbucks across the show floor to discover new product lines and explore sourcing opportunities.
Exhibitors presented a diverse range of white & private labelling solutions including beauty, health, food & drink, homeware, and technology, using live demonstrations, product samples, and transparent pricing structures to showcase their manufacturing capabilities.
The 2025 edition also featured an outstanding conference programme, with industry experts sharing insights into the trends shaping the future of retail and white & private label. Speakers included senior leaders from Footasylum, TikTok, Nobody’s Child, Asda, Amazon, B&Q, and more, delivering interactive sessions and practical discussions designed to inform and inspire.
We’ve gathered the key highlights from the 2025 event to capture the success from the two days!
DEMOGRAPHIC BREAKDOWN
PRODUCTS VISITORS WERE LOOKING TO SOURCE
• Clothing
• Home & Kitchen
• Pet Supplies
• Arts & Books
• Groceries
• Office Supplies
• Sports & Outdoors
• Beauty & Personal Care
• Cleaning & Household
• Giftware
• Baby Products
• Toys & Games
• Electronics
• Garden Products
• Vitamins & Supplements
95% OF THE VISITORS HAD ONE OF THE FOLLOWING JOB TITLES
• CEO
• Owner
• Founder
• Entrepreneur
• Head of Procurement
• Head of Buying
• Procurement Director
• Purchasing Director
• Materials Director
• Strategic Sourcing Director
• International Sales Director
• Head of Online
• Purchasing Manager
• Category Purchasing Manager
• Materials Manager
• Development Manager
• Purchasing Supervisor
• Senior Buyer
• Buyer
• Purchasing Agent
• Procurement Officer
• Category Development
71% EXHIBITOR REBOOK RATE
16,410
NUMBER OF VISITORS 2025
VIP ATTENDEES
Leading buyers and sourcing teams from major retailers attend the event each year to review new product ranges, meet qualified manufacturers and identify strong white and private-label opportunities for their portfolios. It’s a key date in their calendar, giving them direct access to suppliers, samples and market trends all in one place.
PARTNERSHIPS
We worked with partners year-round to boost White Label World Expo’s visibility, engagement and industry presence to expand the events reach, attract key buyers and create stronger opportunities for exhibitors to connect with decision-makers, and secure new sourcing deals.
KEYNOTE SPEAKERS
This year we hosted high-calibre keynote speakers from major retailers, established brands and industry specialists in sourcing, product development and supply-chain strategy. Their expertise draws a relevant audience of buyers and brand owners, offering practical insights that help attendees strengthen their products, partnerships and competitiveness within the white and private-label market.
Founder of ALLSAINTS
DAVID PUJOLAR CEO @ FOOTASYLUM
CHLOE WALSH Founder & CEO, Clomaná Beauty & CMFRT
OLIVER COOKSON Founder of MyProtein
HEATHER BOWEN
Head of UK Content Partnerships, Pinterest UK
STUART TREVOR
SOCIAL MEDIA
We lit up social media with exciting show posts...
White Label World Expo saw strong social media momentum, with exhibitors and attendees actively sharing highlights, product showcases, and positive takeaways from the show. Their posts amplified the high level of buyer engagement and sourcing activity on the floor, underscoring the event’s impact in driving new partnerships and delivering tangible results for the wider audience.
900,000
Reach across social media channels within the 3 months leading up to the event
7,382 Account Impressions
“So this is our first time at White Label World Expo, London, and so far, the traffic has been really good! We‘ve had some great conversations and finding the audience that we really wanted to target here, looking forward to the rest of the show and exploring 2026 as well.”
“The first day of White Label World Expo in London couldn‘t have started any better for us! Our stand was nicely packed with visitors throughout the whole day, resulting in a large amount of new contacts and potential new projects.“
TESTIMONIALS
Hear from our exhibitors...
“This event is always a place of discovery and solutions. You find out what is new, what is resilient and what the future looks like. These co-located events at Excel London also stretch your imagination, knowledge and insights too. Everyone who is there, wants to be there. Truly diverse. “
“Another one for the books. London, you showed up, and so did the D2C brands. We enjoyed every single conversation, every spark of an idea, and every chat about scaling smarter. And we’re excited to see where things go with the brands we connected with. Meetings booked, relationships started, momentum unlocked. Thank you, London. Until next time “
“Our participation in White Label World Expo opened the perfect opportunity to enter the UK market, and this first shipment confirms the interest and trust that our partners in the UK have shown in the quality of our products. This is a defining moment for the international expansion of the Ellegant brand and a strong motivation to continue innovating and developing products that will proudly represent Romania abroad. “
“The show has gone really well for us so far! We’ve been really busy today, with over 100 decent leads. So couldn‘t be happier. Really excited for tomorrow.”
“I’m finding the show really good so far. Talking to lots of people about packaging and labelling solutions, so brilliant! It’s looking really good in terms of quality of conversations, we came with 400 packs to give away and we‘ve got 50 left, so engagement has been really good so far!“
“Honestly, it’s been amazing! We didn’t expect such a big turnout or the incredible flow of people visiting our stand. The atmosphere has been fantastic, the organization seamless, and everything has gone perfectly for us throughout the day. We’ve had so much positive engagement that we’re already certain we’ll be back next year — no doubt about it! It’s been a wonderful experience and a great opportunity to showcase who we are and connect with so many interested visitors.“
“We’ve had a lot of engaging conversations and received very positive feedback from visitors and potential customers who are genuinely interested in our products and our plans for the UK market. This exhibition has been the perfect opportunity to assess the market and connect with the right people. “
STAND EXAMPLES
PERSONAL ACCOUNT MANAGER
Guiding you through the exhibition from start to finish, helping you achieve and maximise success in lead generation, relationship building and overall results.
WHAT’S INCLUDED WITH YOUR EXHIBITION PACKAGE
WEBSITE MARKETING
Giving visitors direct access to your profile, products and contact details, boosting visibility and helping you attract high-value leads before the event even begins.
SHOWGUIDE INCLUSION
You will be featured in the official showguide, placing your brand directly in front of every attendee and helping visitors easily discover, remember and connect with you during and after the event.
SHELL SCHEME OR SPACE-ONLY STAND
You will be provided with a standard shell scheme stand, including side walls, carpet flooring, and a fascia nameboard. Alternatively, you may choose a spaceonly reservation and build your own custom stand.
