GREEN DATACENTER AG
DIGITAL REPORT 2020
SIMPLIFYING CLOUD TRANSFORMATION IN ASSOCIATION WITH
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SIMPLIFYING CLOUD TRANSFORMATION www.c o l o c a t i o n- da t a c e nter . com
GREEN DATACENTER AG
Roger Sueess, CEO of Green Datacenter, discusses the company’s cloud transformation and hyperscale capabilities alongside its commitment to sustainability
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ccording to Gartner, by 2025, 80% of enterprises are set to migrate away from on-premise data centres, instead out-
sourcing to third party data centres and in clouds. Colocation represents, therefore, an unstoppable trend in the market. 04
Given this trend, increasingly companies are wanting to move away from CAPEX-heavy onpremise solutions and find new, more flexible methods to benefit from the cloud while accommodating legacy systems. Many are therefore seeking a hybrid cloud solution, utilising both private and public cloud, along with a provider to host their systems. It is precisely this market which Green Datacenter, a leading Swiss provider of data centre services, caters to. Defining itself as the leading data hub for enterprises, integrators, and cloud providers, the company is rated as a leading provider by the independent market research company ISG. So far, Green has three data centre locations in Switzerland: Zurich West, a colocation campus
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www.c o l o c a t i o n- da t a c e nter . com
GREEN DATACENTER AG
“ YOU HAVE TO COMBINE ECOLOGICALLY SOUND SUSTAINABILITY WITH WELL THOUGHT OUT ECONOMICS” — Roger Sueess, CEO, Green Datacenter
a hyperscale campus. Just last year we opened the first Swiss hyperscale data centre. We implemented the design principles and the type
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with three data centres, Zurich City,
of efficiency that those types of
designed for the finance sector, and
clients are looking for.” Green is
Zurich North. Currently, the company
in the process of opening a fourth
is preparing to open a fourth location.
location, which will be another fully-
Green is also expanding one of the
fledged hyperscale campus. “We’re
existing sites. “Two of the locations
very excited about that, because it
are data centres within the urban area,”
will give us geo-redundant capabili-
says CEO Roger Sueess. “The third is
ties beyond what we have today.” This is an exciting time for data centres as their importance keeps growing. The economy is becoming more digital every day and the data volume is increasing. “You might not think that there’s much behind data
Roger Sueess explains how sustainable Green’s data centres really are CLICK TO WATCH
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3:16
07 centres, but actually there’s a lot of
geographically diverse and ‘capacity
innovation – particularly when it comes
pinched’, Green is unlike its competi-
to sustainability and efficiency,” says
tion. While some data centre providers
Sueess. While efficiency reduces
are focusing on hyperscalers, smaller
costs for providers and custom-
ones only focus on colocation. Sueess
ers, Green also wants to reduce the
emphasises that Green combines
ecological impact by developing sus-
both and offers the ramp up to the
tainable solutions. Suess believes that
public cloud with connectivity and
ecological sustainability and economic
hybrid-platforms – especially on an
success do go together. It takes expe-
international level. “We’ve been invest-
rienced staff, he says, as well an open
ing to become the enabler for our
and creative work culture to achieve
clients to connect to the Far East.
ambitious goals.
We pride ourselves on having the
In Switzerland, where the data centre market is fragmented,
fastest connections to several other locations across Asia.” www.c o l o c a t i o n- da t a c e nter . com
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Green will keep a strong focus on
with a very different growth paradigm.
colocation and hybrid IT architecture
A smaller, colocation-type business
for mid-sized firms, yet it also has
may require a couple of kilowatts in
the ambition to significantly grow its
power. Mid-size companies might
data hub for hyperscale businesses
require a couple of hundred kilowatts,
and companies, with the Zurich West
maybe a room to themselves. At the
campus’ configuration enabling organ-
hyperscale level, you’re talking mega-
isations to benefit from short paths
watts, and they’re extremely precise
for the networking of their IT infra-
in how they want to have things set up.
structures – a key advantage for future
Uptime is the highest priority because
hybrid IT architectures. “Hyperscalers
their services are so broadly used,
are a very different type of clientele,”
and then there’s expansion capability.
says Sueess. “The way they look at
That’s why we’re investing further and
consuming capacity is in big volumes
will build an additional Metro campus.”
E X E C U T I V E P R O FILE :
Roger Sueess Title: CEO
Location: Switzerland
Industry: Information Technology & Services Roger Sueess is the CEO of Green Datacenter, a Switzerland-based company providing data centres and colocation services. “I started back in the day doing a computer science and electrical engineering baccalaureate at university. My background in development, starting as a consultant and freelancing, was quite helpful because I started to learn how to leave an impact on people. I spent around 20 years within the banking industry in different roles, at two of the biggest Swiss banks. And then last year I joined Green as CEO.” www.c o l o c a t i o n- da t a c e nter . com
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GREEN DATACENTER AG
Sueess is passionate about the imperative for cloud transformation, which Green is well placed to assist with. He explains that, especially for the bigger companies, moving to the cloud means having to change their culture, the way they develop and the way they consume services, all while remaining secure. Accordingly, the company has created the Green Cloud Ecosystem, which involves the company and assembled partners offering a unique proposition that allows them to harness legacy sys10
tems, using private cloud offerings, while also having direct access to a variety of public clouds. “Usually, there’s a danger of diluting yourself if you try to do everything,” he adds, “but we’ve assembled the right team of like minded partners to get that done for our clients.” While the Green in the name originally referred more to bringing connectivity into more suburban and rural areas, the company has fully embraced its more modern connotations. This includes undergoing a transformation that has seen additional emphasis placed on its core values. Green, Sueess notes, is a part of the company’s DNA and drives its focus on sustainability.
11 DI D Y O U K N O W?
• 5 data centres around Zurich • Currently operating 15,000 m2 of data centres space • 48 carriers connected • Expansion plans for further 3 data centres in Lupig, plus several additional data centres on a new Metro-Campus • Realised the 1st data centre for hyperscalers in Switzerland • Last completed data centre in Sept. 2019 (investment: 70 million CHF)
www.c o l o c a t i o n- da t a c e nter . com
“ WE PRIDE OURSELVES ON HAVING THE FASTEST CONNECTIONS TO SEVERAL LOCATIONS ACROSS ASIA” — Roger Sueess, CEO, Green Datacenter
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That commitment has led to sev-
the beginning, affecting everything
eral concrete achievements. “Since
from building design to rack arrange-
the beginning of the year our data
ment – a complex task considering the
centres are powered entirely by sus-
interplay of different parameters, and
tainable energy. We encourage our
something in which Green has gained
customers to choose their energy
considerable expertise. As a result, its
mix accordingly.” Sueess is also clear
data centres achieve a power usage
that sustainability and profitability are
effectiveness of 1.19 when working at
not mutually exclusive. “It’s impor-
maximum capacity, an achievement
tant to get that balance between the
essentially impossible to match in
profitability that you still need as a
companies’ in-house data centres.
business with the right solutions from
As with all companies around the
a sustainability perspective.” Green
globe, Green has had to reckon
therefore builds sustainability con-
with the ongoing COVID-19 pan-
siderations into its data centres from
demic. Effectively dealing with it
Roger Sueess explains Green Datacenter’s role in the industry CLICK TO WATCH
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3:31
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15 was especially critical for Green, as
very digitally and flexibly, the fact that
Sueess explains: “For us, being criti-
it’s pushed 95% of our staff out of the
cal infrastructure, it was important to
office and into their homes now lets
let people know they could rely on
us say quite confidently that we can
us. We had to keep the business run-
push that envelope even further.” That
ning, so we very quickly switched to
approach has borne fruit, for instance
digital channels.” Instead of simply
in the 24 hour switch to home working
weathering the storm, Green has
for the company’s support centre.
found the pandemic to have increased
With the proliferation of technolo-
the pace of pre-existing plans. “It cer-
gies requiring more and more powerful
tainly accelerated some of the things
levels of connectivity, Sueess is con-
we wanted to do. Roadmap-wise, it
fident that Green is perfectly placed
hasn’t really changed. I think what it
to thrive going forward. “The whole of
changed for us as a company is that,
society is adopting Big Data, 5G, gam-
while we have had the ability to work
ing, streaming, even IoT and the edge. www.c o l o c a t i o n- da t a c e nter . com
“ GREEN IS A PART OF OUR DNA AND IT STANDS FOR SUSTAINABILITY” — Roger Sueess, CEO, Green Datacenter
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GREEN DATACENTER AG
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“ WE’RE EXCITED TO MAKE THE JOURNEY AS EASY AS POSSIBLE FOR PEOPLE TO CONSUME DIGITISED SERVICES AND THE CLOUD” — Roger Sueess, CEO, Green Datacenter
Roger Sueess: leadership adaptation during the COVID-19 pandemic CLICK TO WATCH
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2:22
19 We’re excited to make the journey as
Swiss business, connecting compa-
easy as possible for people to become
nies across all industries with ultra-fast
digital and get to the cloud.”
speeds and low latencies. As the only
That mission statement reflects
carrier-neutral Swiss data centre pro-
the breadth of Green’s offering and
vider with over 25 years of experience,
why it attracts the customers it does.
Green will continue to be trusted and
With step-by step cloud solutions
respected for both its connectivity and
and broad partner ecosystems, its
commitment to sustainability.
tailored solutions include data centreas-a-service, private cloud and public cloud. Operating five data centres across three sites for geo-redundancy, Green’s high density data centre (the first in Switzerland) is a lynchpin for international cloud providers to access www.c o l o c a t i o n- da t a c e nter . com
GREEN DATACENTER AG INDUSTRIESTRASSE 33 CH-5242 LUPFIG SWITZERLAND T +41 (0) 56 460 23 80 E info@greendatacenter.ch www.colocation-datacenter.com
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