C O M P A N Y O V E R V I E W
The Valley Private Ho
Tying innovation with inve to provide
With state-of-the-ar t technology, experienced The Valley Private Hospital has turned oppor tu Written by: Stephanie C. Ocano Produced by: Troy Barkre
ospital:
estment
staff and a vision for the future, unity into paramount success
T H E VA L L E Y P R I VAT E H O S P I TA L
The hybrid theatre allows for all interventional and surgical specialties due to both a carbon fibre (cath lab style) and modular surgical set ups.
O
n the southeastern end of Melbourne, Australia sits a 24-hour operating, private acute care hospital that has been servicing the region for 30 years. Established to serve the growing population of Melbourne, the hospital has become a groundbreaking leader in healthcare with the most innovative technology and top-of-the-line equipment. The Valley Private Hospital is headed by CEO Neil Henderson, whose vision for the hospital is to continue to achieve both quality and profitability in the most optimum way. 81
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“Although it is assumed that part of our mantra in the private system is to get a superior return on capital and investment and to optimize profitability for our return to our shareholders, it would be remiss if I didn’t emphasize that we put a lot of emphasis on quality,” said Henderson. “It’s a very simple fundamental philosophy that if you don’t have a quality service or quality product, you don’t have a product to sell.” The Valley Private Hospital is fully accredited by the Australian Council on Health Care Standards and goes to great lengths to ensure its staff
H E A LT H C A R E
The very latest GE monitoring was purchased to complement our new ICU, including their latest large screen haemodynamic displays, and digitised remote patient review capability for our Intensivists and specialists.
is knowledgeable about the latest practices, houses the best tools of the trade and provides reputable patient care.
southern Melbourne. “In fact, he was the first,” said Henderson. “He had the first private hospital emergency department in Australia.” Humble Beginnings With an initial roadblock of having The Valley Private Hospital was to fight the government for its established 30 years ago when location (a neighboring hospital was its founder returned from a trip only 5 kilometers away), The Valley to America and took note of how Private Hospital began as a small emergency medicine was integrated hospital but grew and developed into private acute health care. He over time to serve the massive returned to Australia with a vision population of southern Melbourne. of creating a major hospital with an “Melbourne’s population is about emergency medicine component 4.5 million people, just behind to serve the growing surface of Sydney,” said Henderson. “We’ll w w w. t h e v a l l e y p r i v a t e . c o m . a u
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T H E VA L L E Y P R I VAT E H O S P I TA L overtake Sydney’s population by the year 2030 – it’s a faster growing city.” One of the major growth corridors in Melbourne has been the southeastern suburbs, where as it turns out, is where The Valley Private Hospital is located. To continue to be able to serve the growing population, the hospital has recently undergone major renovations with the inclusion of state-of-the-art technology, an aesthetic uplift and continuous staff training. A $30 Million Investment “My conscious decision was to differentiate ourselves in the market and improve our competitive positioning,” said Henderson. For the past 25 years, The Valley Private Hospital had been fairly dormant in terms of investments, lacking vision. As a smaller-sized private hospital with 120 beds and four intensive care unit rooms, the hospital had the fundamentals to operate but not to exceed. When Henderson joined the hospital three and-a-half years ago, things began to change. “When I took over as CEO of The Valley, Healthe Care made a major
H E A LT H C A R E
decision to reinvest in redeveloping and expanding,” said Henderson. “So we totally redeveloped The Valley inside and out. It was a total makeover and we brought [the hospital] up to contemporary standards.” While an aesthetic uplifting was a positive transformation, Henderson decided to take it one step further. “We took the decision to invest in technology and position ourselves strongly to increase our market share and be competitive,” said Henderson. Innovative Technology The Valley Private Hospital can say that it is the leader in carrying the most adept pieces of hospital technology, having acquired top-of-the-line equipment before local competitors and even surrounding countries. “For what was a smallish private hospital, we were certainly breaking new ground with firsts and leading technologies,” said Henderson. Investing $4 million, The Valley Private Hospital built the world’s first hybrid operating theatre integrated with a Siemens Zeego 3D imaging
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T H E VA L L E Y P R I VAT E H O S P I TA L
The Valley Private Hospitals constructed 4 new theatres incorporating the latest dig
These digital theatres enable connectivity and routing of multiple equipment input
system, a Maquet theatre system and a Magnus table. The move was so groundbreaking that teams from both Siemens and Maquet in Germany traveled to the hospital to admire and marvel at the world first. Additionally, the hospital also built a brand new 10-bed, state-of-theart intensive care unit with the latest technologies, a new ward, four new operating theaters, the largest integrated digital theaters and then added an EOS, Nobel Prize winning, spinal imaging system from France. 85
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“We were the second in Australia with this technology,” said Henderson of the French spinal imaging system. “It’s a spinal imaging, low dose radiation X-ray machine that allows surgeons to have a 3D recreation of the spine, hips and knees.” Storz in Germany were the first to develop a 3D camera for laparascopic surgery and The Valley Private Hospital acquired this as well. “For more good luck than good planning,the first camera in Australia landed in our lap,” said Henderson.
H E A LT H C A R E
Company Information INDUSTRY
Healthcare HEADQUARTERS
Mulgrave, Australia FOUNDED
1984
gital integration from Device Technologies.
EMPLOYEES
1000
ts used in an acute theatre setting.
A Success Story The Valley Private Hospital took what can be seen as favorable circumstances and surpassed expectations to become the primary health care provider in southeast Melbourne. In just two short years, the hospital’s revenue has increased from $30 million a year to $80 million. The hospital houses 700 accredited specialists, treats 13-14,000 patients per year through the emergency department and is set to undergo another $60 million investment. “It’s certainly a success story and I think it goes to show that with vision, the right planning, understanding your market and opportunity, you can reach success against bigger opposition and take them on and win,” concluded Henderson.
REVENUE
$80 Million PRODUCTS/ SERVICES
The Valley Private Hospital is an acute medical and surgical hospital conveniently located in the southeastern suburbs of Melbourne. First opened in 1984, it is has been owned and operated by Healthe Care since June 2007.
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The Valley Private Hospital Address Corner Police & Gladstone Roads Mulgrave, VIC, Australia, 3170 Tel. 03 9790 9333 Fax. 03 9790 0639 Valley.executive@healthecare.com.au www.thevalleyprivate.com.au