C O M P A N Y O V E R V I E W
Rural Fit:
Delivering personalized care strategies to Austra
Focusing on each individual’s well-being, Rural Fit is to become known as a partner in health care manag Written by: Laura Close Produced by: James Hayes
alia
s rapidly growing gement
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RURAL FIT
Rural Fit Office
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January 2015
RURAL FIT
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ounded on the belief that movement and exercise is the ultimate medicine, Rural Fit empowers its clients to achieve a greater independence and performance at home, work and in their community. The company aims to provide high quality exercise physiology and sports science services so individuals do not have to travel to larger cities, and the team’s mission is to inspire and develop the freedom, value and movement of being.
a light bulb moment for me.” This experience allowed for Mahony to transfer a feeling of selfachievement to Rural Fit’s clients. “By having those experiences, it forced a greater vision out of me and also I suppose a greater dissatisfaction with what I’ve seen and what I’ve experienced,” added Mahony. “It’s reflected in everything we say and do [at Rural Fit].” Through the mindset of making decisions based on a person’s being rather than solely focusing on the services and products they provide, Rural Fit extends the From Mishap to Success message that external materialistic Andrew Mahony, managing distractions hinder the development director of Rural Fit, did not of personal freedoms to its clients. always work in the field of health “Rural Fit extends the message care. In fact, it was not until he that injury, illness and medical personally suffered a calamity that conditions impact on the personal he decided to change his career freedom of movement to its clients,” and inspire others to become said Mahony. Therefore, Rural Fit stronger individuals, both mentally simplifies its approach to well-being. and physically. “There are so many people “I spent some time doing working in the health industry so other jobs,” said Mahony, “and there are always new exercise then I became quite sick myself. programs,” said Mahony. I suffered from stroke-like “We bring it back to simplifying symptoms and spent time learning and assisting the client to come up to walk and talk again, which was with their own health plan to make w w w. r u r a l f i t . c o m . a u
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RURAL FIT sure they can use their equipment and things like the environment – such as a park bench or a crowbar – or when traveling, getting a gym membership. We try to be innovative with the equipment and the environment around [our clients] to
“We want to make sure that we link our business goals with the personal goals of our team members.” – Andrew Mahony, Managing Director
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really simplify what people, I think, tend to overcomplicate.” The Tie Between Work and Play Rural Fit encourages graduates who are Accredited Exercise Physiologists (AEPs) to join the company’s team and extend the company’s vision. By allowing its team members to be creative in developing personalized programs, Rural Fit is able to deliver the best care approach for every client. “We encourage risk-taking, within our clients and our culture,” explained Mahony. “We want [our team] to come up with ideas and programs. We also share a lot of our operational information and make our team aware of decisions we’re making and how it is impacting the business.” “We want to make sure that we link our business goals with the personal goals of our team members,” added Mahony. By working closely with its team members, Rural Fit is able to achieve a work-life balance for every employee. “What we like to do is
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encourage [our team] to build up,” said Mahoney. “We make their lives very meaningful and connect it to their personal beings.”
Tamworth NSW, Australia FOUNDED
2011
Looking Ahead Entering 2015, Rural Fit is planning to continue to form relationships with universities. “We have a very strong student induction program where we take 40 students each year,” said Mahony. “It’s an important part of recruitment which is also an important part of developing our industry to diversify our health disciplines.” Technology will also be a major factor in the business’s strategies that will expand within coming months. “As far as we are looking, next year is going to be a big year in using technology,” said Mahony. “To automate the system, we’ll probably move away from our current server and on to some other applications that we’ve been trying.”
EMPLOYEES
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$48; $3Million turnaround PRODUCTS/ SERVICES
Rural Fit is a rapidly growing private allied health company based in Tamworth using the premise of “Using Exercise as Medicine.” The business assists a wide regional and rural demographic with both rehabilitation and prehabilitation services and support.
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Rural Fit Address 7-9 Jack Smyth Drive Tamworth New South Wales, Australia 2340 Tel. 02 6765 9866 Fax. 02 6700 0601 info@ruralfit.com.au www.ruralfit.com.au