Photo by Rebecca Lippiatt
GOING BEYOND THE BASICS Ardent Roof Systems celebrates 10 years BY NERISSA MCNAUGHTON
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rdent Roof Systems Inc. provides a boutique service, the best roof warranty program in Edmonton and years of experience that provide the foundation of all its services. Re-roofs, repairs, assessments, ventilation – these are the standard services of any roofing company. Ardent, however, distinguishes itself through its signature warranty program, next-level service and deep community connection. Mr. Stacey Disotell, owner and general manager, was one of four partners when Ardent launched in 2013. Today he is the sole owner and continues to build the brand on the values on which it was founded. “I build great relationships,” says Disotell, “and value following through on our brand promise, which is, ultimately, the purpose of quality service. In roofing, a product is assembled for the clients. Shingles are shingles. It is what we do with those products that make a difference. We understand the full scope of what is going on with the attic, the ventilation – we address everything that can have a long-term effect on those shingles.” Disotell does not accept every project. “We are simply not for everyone,” he explains. “We get calls saying, ‘I’m collecting 10 quotes.’ Ardent will not be that 10th quote for any property owner only looking for the cheapest company.”
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In fact, he took the company in the opposite direction, offering a boutique, exclusive experience. Ardent is a certified Platinum Preferred Roofing Contractor through Owens Corning®. The Owens Corning Duration Platinum Warranty is a 50year non-prorated warranty for roofing that includes 25year coverage directly from the manufacturer. This means homeowners are covered for both materials and labour, including the disposal of old materials. The platinum warranty is different from others because it is registered directly with Owens Corning and homeowners receive the warranty card from them, not from the roofer. Additionally, Owens Corning conducts random quality control inspections on the work of certified installers to ensure that they are maintaining high standards of quality. This demonstrates that Owens Corning cares about the quality associated with their name. As a platinum contractor with Owens Corning, Ardent is able to offer one of the best warranties in the business, which is fully transferable to the next homeowner, if the house is sold. “Achieving that warranty status was a milestone for Ardent,” says Disotell, “and so was becoming recognized by flat roofing companies in the Alberta Roofing Contractors Association (ARCA). We are able to go beyond a basic roof package and elevate with multiple products and scope upgrades on all pitched roof installations, along with all the insulation and ventilation required
Ardent Roof Systems Celebrates 10 Years • 1