Top 10 Most Influential Leaders in Healthcare, 2024.

LETTER EDITOR’S

Top 10 Most Influential Leaders in Healthcare, 2024

Pioneering the New Era of Medicine!

DearReaders,

Thediagnosticssolutionsmarkethaswitnessedsignificantgrowthoverthelastdecade,drivenbyadvancementsintechnologiessuch asmicrofluidics,artificialintelligence(AI),andtheintegrationoftheseinnovationsintodiagnostictools.

Theglobalmarketformicroandnanofluidicdevices,whichincludesdiagnostictools,wasvaluedatoverUSD4.6billionin2020and isexpectedtogrowatarateof13-23%inthenextfiveyears.Thesetechnologicaladvancementsarerevolutionizinghealthcareby enablingearlierandmoreaccuratediagnoses,thusimprovingpatientoutcomesandstreamlininghealthcareprocesses.

Inthisrapidlyevolvinglandscape,theroleofinfluentialleadersinhealthcarebecomesparamount.Theseleadersnotonlyspearhead theadoptionofinnovativetechnologiesbutalsodrivestrategicinitiativesthatshapethefutureofhealthcaredelivery

BusinessAPACisproudtopresent“Top10MostInfluentialLeadersinHealthcare,2024,”aspecialeditiondedicatedtohonoringthe trailblazerswhoaretransforminghealthcarethroughvisionaryleadershipandcutting-edgeinnovations.

OurcoverstoryfeaturesNurgulVatansever,VicePresidentforEasternEurope,theMiddleEast,andAfrica(EEMEA)at BeckmanCoulterDiagnostics.Nurgulleadsadiverseregionwiththemissiontoenhancesupportforhealthcareprovidersthrough cutting-edgediagnosticsolutions.Herroleinvolvesnotjustthedevelopmentandexecutionofstrategicplansacrossvariousmarkets butalsodrivinggrowthandensuringafinancialperformancethatalignswithBeckmanCoulter'soverallbusinessobjectives.Under herleadership,BeckmanCoulterDiagnosticscontinuestosetnewbenchmarksinthediagnosticsindustry,exemplifyingthecritical impactofinnovativeleadership.

Theprofilesinthiseditionalsospotlightothernotableleaderswhoaremakingsignificantstridesinhealthcare.LeeMunHengand ElayneSoh’scollaborativeapproachtohealthcaremanagement,VenkatNelabhotla’sgroundbreakingworkinmedicaltechnology, AbhinavThakur'sadvancementsinhealthcareITsolutions,andDr.NagmaAbbasi’scontributionstopharmaceuticalinnovation demonstratethediversewaysinwhichleadershipisshapingthehealthcaresector

Inessence,thiseditionofBusinessAPACcelebratestheachievementsandcontributionsofthemostinfluentialhealthcareleadersin 2024.Asweexploretheirstoriesandinsights,weinviteourreaderstolearnhowthesetrailblazersaretransformingthehealthcare landscapeandsettingnewstandardsforexcellenceandinnovation.

HappyReading!

Parag Ahire PROJECT EDITOR

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BUSINESS APAC

NURGUL VATANSEVER

COVER STORY

VatansNurguevr

Developing and Executing Diagnostic Innovations in EEMEA

Keypoints:

● NurgulVatansever,VicePresidentforEasternEurope,theMiddleEast,andAfricaat BeckmanCoulterDiagnostics,brings25yearsofdiverseexperienceinhealthcaretoher role,focusingoncreatingpurpose-drivenorganizationsthatservehealthcareproviders

● BeckmanCoulterDiagnostics,underNurgul’sleadership,aimstoenhancesupportfor healthcareprovidersthroughcutting-edgediagnosticsolutions,cateringtodiversemarkets anddrivinggrowthintheEEMEAregion.

● NurgulhighlightstheneedfordiagnosticinnovationintheEEMEAregion,spurredby risinghealthcareinvestments,growingawarenessaboutearlydiseasedetection,and improvementsinhealthcareinfrastructure.

IfNurgulVatanseverknowsonethingtobetrue,it’sthis:healthcareprovidersdeserve support.

NNurguljoinedBeckmanCoulterDiagnosticsastheVicePresident forEasternEurope,theMiddleEast,andAfricaafteracareerthat spannedvariousculturesandgeographies.Withamissiontocreate purpose-drivenorganizationsthatservehealthcareproviders,she focusesonbuildinghigh-growthandhigh-performingteamswitha specificemphasisonimmaculateexecution.

AnElectricalandElectronicengineerbytrainingwithanMBA degree,Nurgulhasalwaysbeeninspiredbydoctorsandhealthcare professionals,whichledhertothehealthcareindustry.Startingher careerasthefirstfemaleengineeratHitachiMedicalSystemsin Turkey,shehassinceexperiencedmanycultures,movingacross Russia,EasternEurope,theMiddleEast,andAfrica.Her25-year careerinthehealthcaremarkethasofferedherdiverseopportunities thathaveenhancedherleadershipagility,resilience,andadaptability.

AtBeckmanCoulterDiagnostics,Nurgulleadsadiverseregionwith themissiontoenhancesupportforhealthcareprovidersthrough cutting-edgediagnosticsolutions.Herroleinvolvesnotjustthe developmentandexecutionofstrategicplansacrossvariousmarkets butalsodrivinggrowthandensuringafinancialperformancethat alignswithBeckmanCoulter’soverallbusinessobjectives.

OurteamrecentlyspokewithNurgul,whoemphasizesthe importanceofinnovationindiagnosticsthatgoeshand-in-handwith adedicationtopatientcare.

Interviewer:Accordingtoyou,whatarethemainchallengesand opportunitiesforthediagnosticssectorinEEMEA?

Nurgul:TheEEMEAregion(EasternEurope,MiddleEast,and Africa)presentssubstantialgrowthopportunities.Thesearedriven byincreasinghealthcareinvestments,agrowingawarenessamong thepopulationaboutthebenefitsofearlydiseasedetection,and improvementsinhealthcareinfrastructure.Weactivelyseek

collaborationsamonghealthcareproviders, governmententities,andprivatelabchainsto fosterknowledgeanddrivedemandfor diagnosticssolutionsinEEMEA.

However,theregionalsoposescertain challenges.Somecountrieshavelimitedaccessto qualityhealthcareduetoconstraintsin infrastructure,funding,andgeographicalbarriers, whichcancausedelaysinprovidingdiagnostic solutions.Theregulatorylandscapeisalso constantlychanging,necessitatingswift adaptationonourpart.

Nonetheless,ourdedicatedteamiscommittedto excellingandmaintainingourcompetitiveedgein themarket.Westrivetoprovideinnovative solutionsthatimprovehealthcareoutcomesinthe EEMEAregion.

Interviewer:Couldyoupleasesharetheorigin storyofBeckmanCoulterDiagnostics?Are thereanykeymilestonesyou’dliketo highlight?

Nurgul:ThelegacyofBeckmanCoulterbeganin 1935whenDr ArnoldBeckmanintroducedthe world’sfirstcommercialpHmeter Thisinvention quicklyfoundapplicationsacrossvariousfields, includingscience,industry,andhealthcare.

In1948,anothersignificantdevelopmenttook place.Dr.WallaceCoulterintroducedthe revolutionary“CoulterPrinciple,”which automatedhematologybyelectronicallycounting andsizingparticles.

Astheyearspassed,BeckmanCoulteremergedas agloballeaderinclinicaldiagnostics.We’ve contributedtohealthcareadvancementsthrough innovativesolutionsliketheDxH900 HematologyAnalyzer,scalableautomation optionssuchastheDxA5000andDxA5000fit, andtherecentDxI9000ImmunoassayAnalyzer

ThesuccessofBeckmanCoultercanbeattributed tothevisionarycontributionsofthreeremarkable individuals:Dr.ArnoldO.Beckman,Ph.D.,and brothersWallaceandJosephCoulter,whohave leftapermanentmarkonthefieldsofscienceand medicine.

Interviewer:Pleaseelaborateonthe exclusiveproducts/services/solutions offeredbyBeckmanCoulter.What makesyourcompany’sofferingsunique comparedtocompetitorsinthe diagnosticsfield?

Nurgul:IntheEEMEAregion,ourprimary focusisonimprovingpatientoutcomesand drivingadvancementsindiagnostictesting.

BeckmanCoulterdifferentiatesitselfinthe diagnosticsfieldthroughitscommitmentto innovationandcustomersatisfaction.We offercutting-edgediagnosticinstruments thatuseadvancedtechnologytodeliver accurateandreliableresults,enhancing patientcare.

Ourcomprehensivetestingmenucovers variousclinicalapplicationsin immunoassay,chemistry,hematology, microbiology,andbloodbanking.

Thisallowsustoprovidehealthcare professionalswiththenecessarydiagnostic informationtoimprovepatientoutcomes.In addition,ourintegratedsolutionsoptimize laboratoryprocesses,reduceerrors,and increaseproductivity

Weprideourselvesonofferingexceptional customersupportthroughoutthecustomer journey.Ourteamofexpertsisalways availableforserviceandapplication support,aswellasforprovidingtraining andeducationalassistance.

Interviewer:Beingatthehelmofthe company,whatareyourprominentroles andresponsibilities?

Nurgul:AtBeckmanCoulter,weleadwith DBS(DanaherBusinessSystems) principlesthatfocusoncontinuous improvementinourday-to-daywork.

Leadingsuchadiverseregion,my responsibilitiesincludethedevelopment andexecutionofastrategicplanacross variousmarkets.Thisinvolvesdriving

One piece of advice I can give to young female leaders, don't give up! You will find your path to shine even brighter “

COVER STORY

Embrace your role with confidence and humility knowing you are not only supporting your team but also impacting patients “

COVER STORY

growthandachievingoptimalfinancialperformance inalignmentwithBeckmanCoulter’soverall businessgoals.

Akeypriorityisteamleadership,whereIstriveto fosterapositiveandinclusiveculturethroughclear guidanceandobjectives.Operationalexcellenceis alsocrucial,ensuringefficientandeffectivebusiness processeswhilemanagingriskandmaintaining compliance.

Interviewer:Whatleadershipstyledoyou employtoguidethecompanytowardongoing success?

Nurgul:Myleadershipstylehasevolvedoverthe yearsandisfocusedonfosteringacollaborativeand empoweringworkenvironment.Ivaluefact-based decision-makingandencourageamindsetof continuousimprovement.

Ultimately,myaimistoinspireandguidetheteam towardssustainedsuccessbyfocusingon empowermentandresults.

Interviewer:Throughoutyourcareer,you’ve receivednotableawardsandrecognitionforyour achievements.Couldyousharesomeofthese withus?

Nurgul:I’vebeenfortunatetogaindiverse experienceinthehealthcareindustry,both regionallyandwithinvariousorganizations.These experienceshaveofferedmevaluableopportunities tolearnfromdifferentsituationsandindividuals.

I’mproudtohavereceivedhighrecognitioninmy fieldandbeyond.Theseaccomplishmentsarea directresultofthehardworkandcollaborative effortsofmyteam.

Interviewer:Whatchallengesdidyoufacein yourcareerjourney?Howdidyoutacklethem?

Nurgul:BeingafemaleleaderintheEEMEA regionpresenteditsownsetofchallenges.However, Ilearnedearlyontovieweachchallengeasan opportunityforgrowth.

Yourpeersandadvocateswilluniteandupliftyou duringdifficulttimes.Myonepieceofadviceto

youngfemaleleadersistonevergiveup!You willfindyourpathandshineevenbrighter

Interviewer:Tellusaboutyourteam.Howdo youfosteracultureofinnovationand continuousimprovementwithinyour organization?

Nurgul:Astrongteamservesasafoundation forpersonalandprofessionalgrowth.I’m fortunatetoleadarobustandimpactfulteam.I believeinfosteringacultureofaccountability, trust,andopendialogueofcommunication.

Thekeyistostayconnectedatdifferentlevels toensuretransparency.Byencouragingteam memberstoexpresstheirideasandviewpoints, wecantapintothepowerofcollective intelligenceandspurinnovation.

Interviewer:Youareaprominentwoman leaderinthehealthcarefield.Whatadvice wouldyougivetoaspiringfemaleleaders whowishtofollowinyourfootsteps?

Nurgul:Asafemaleleaderinhealthcare,I wouldadviseaspiringwomenintheworkforce tobelieveinthemselvesandactivelyseek growthopportunities.Embracechallengesas theycomeanddevelopyourresilience.I suggestbuildingsupportivenetworksand fosteringthoserelationships.Weneedto supportthosewhoarerising.

Furthermore,it’salwaysimportanttoadvocate forwork-lifebalance.I’vebeeninspiredby manywomeninmycareer.Fromthem,I believethataspiringfemaleleaderscanpave theirownpathtosuccess,makingasignificant impactinthehealthcarefieldandbeyond.

Interviewer:Whatareyourpredictionsfor thefutureofhealthcareintheEEMEA region?Whatemergingtechnologiesor trendsdoyouseeshapingtheindustry?

Nurgul:ThefutureofhealthcareintheEEMEA regionispromising.We’reseeingthe explorationandexpectedgrowthofemerging trendssuchasdigitalhealthsolutions.These includetelemedicine,remotepatient

monitoring,andmobilehealthapplications. Artificialintelligence(AI)issettoenhance efficiencyandaccuracyinhealthcare, particularlythroughprecisionor personalizedmedicine.

Moreover,weareseeingtractionin preventivecarewithashifttowardshealthy lifestylesandwellnessprograms.These factorsrelyontimelyandaccurateclinical dataforimproveddecision-makingby physiciansandpatients.

Interviewer:Howdoyoumanageto haveaperfectwork-lifebalance?What areyourhobbies/interests?

Nurgul:Achievingabalancebetween career,personallife,andpassionsisan ongoingchallengeformanyleaders.I strivetomanagetheseresponsibilitiesby settingprioritiesandboundaries, effectivelymanagingmytime,seeking support,anddelegatingtasks.

Practicingself-careisanintegralpartof mypersonallife.Imakeitapointtospend qualitytimewithmyfamilyandenjoy dailywalksinmyneighborhood. Embracingflexibilityandadaptability,and settingrealisticexpectationsarecrucial.

It’simportanttorememberthat achievingperfectbalanceisnot alwayspossible,andit’sessentialto becompassionatewithoneself.The focusshouldbeonfindingarhythm thatalignswithone’svaluesand priorities,allowingforfulfillment andharmonyinallaspectsoflife.

Interviewer:Isthereanythingelse youwouldliketosharewithour readers,amessageof encouragement,aspecificcallto action,oranyotherwisdomyou’d liketoimpart?

Nurgul:Staydedicated,resilient, andcompassionatethroughoutyour careerjourney.Embraceyourrole withconfidenceandhumility, knowingthatyou’renotonly supportingyourteambutalso makingasignificantimpacton patients’lives.

Prioritizeself-careandpersonal developmenttobettersupport others.Keepuptodatewiththe latesttrendsandinnovations.Keep pushingforward,knowingyouare makingapositivedifference.

7 Customer Retention

Theestimatesindicatethatforanincreasein every5%ofcustomerretention,thereisa95% increaseinrevenue.Everybusinessownerknows thatacquiringcustomersisjusthalfthebattle. Therealchallengeistomaintainthemasyour customersforever Areyoualsofindingit challengingtokeepyourcustomersengaged?If yes,thisblogisjustforyou!Well,inthisblogI havegotyoucustomerretentionmanagement hackstohelpyoushootupyourROI.

So,areyoureadytoboostyourROI?Let’s quicklystartknowingthehackstomaintainand managealoyalcustomerbase!

CustomerRetentionManagement(CRM)

CustomerRetentionManagement(CRM)refers tostrategicpracticesthataimtomaintainand enhanceyourrelationswithyourcustomers. CRMinvolvesnotonlycollectingbutalso analyzingthedataaboutcustomers,toknowmore abouttheirinterests,behaviors,andinteraction withyourbusiness.Therefore,thisway,youcan understandcustomerneedshelpingyoucustomize yourcommunicationandoffersaccordingly.

And,thekeyfeaturesofCRMinanybusiness areasfollows.

●Thecollection,ofdata,involvesgathering informationthroughthingslikewebsitevisits, customerserviceinteractions,andpurchases.

●Indeed,personalizationincludescustomizing theinteractionwiththecustomerviapersonalized emails,recommendations,andoffers.

●Thencomescustomerfeedbackthathelps improvetheproductsandservicesimmediately.

●Thenfinallyistheimplementationofstrategies thathelpincustomerretentionmanagementto increasecustomerloyalty

Nowlet’slearntheimportanceofcustomer retentionmanagement.

●Earningnewcustomersisveryoftenmore expensivethanretainingtheexistingones. Therefore,byfocusingoncustomerretention

management,yourbusinesscanreducemarketing andinvestmentcosts,makingitcost-efficient.

●CRManalyzestherepeatpurchasesofthe customerhelpingyouunderstandthestabilityinthe cashflow Thus,makingitbetterforyoutoplanand invest.

●Word-of-mouthmarketingcanneverbe underestimated!Thesatisfiedcustomersbecome yourbrandadvocatesandrecommendittoalltheir people.Thiswillleadtoorganicmarketing!

●Overtime,theretainedcustomersspendmorethan thenewones.Also,bynurturingtheserelationships, yourbusinessmayincreasethecustomerlifetime value(CLV)affectingtheoverallprofitability.

●EffectiveCRMreduceslossensuringahealthier customerbase.

●Activelyinvolvedcustomersprovidevaluabledata helpingyourbusinesstoanalyzetheirbehavior, preferences,andfeedbacktoimproveyourproduct andservices.

●AstrongCRMsetsyourbusinessapartfromyour competitors.Itshowsdedicationtocustomer satisfaction.

7CustomerRetentionManagementHacks

Hack1:ImplementaLoyaltyProgram

Firstly,let’sknowaboutloyaltyprograms.These programsareatypeofmarketingstrategy,thatis designedtoencourageexistingclientstorepeatthe purchase.Hence,theseloyaltyprogramsrewardthe customersfortheirloyaltybyofferingthem discountsandoffers.Indeed,byparticipatinginsuch programs,thecustomersaremorelikelytocontinue engagingwiththebrandandexperiencingthe feelingofappreciation.

Thebenefitsofimplementingloyaltyprograms areasfollows.

●Theseprogramsmotivatecustomerstomake repeatpurchases.Whetherit’searningpointsovera productorreceivingdiscounts,theserewardskeep thecustomersholdingback.

●Theseprogramsalsostrengthencustomerengagement. Besides,regularcontactabouttherewards,andspecial eventswithpersonalizedofferskeepsthecompanyname onthecustomer’smindsalways.

●Thehappyloyalcustomersbecomethebrandadvocates andrecommendyourproductsandservicestoeverybody theyknow.Therefore,thishelpsin,theorganicgrowthof thecompany.

●Insuchprograms,thecustomersprovidevaluabledata helpingthebrandtoknowtheircustomersindividuallyand helpthemservebetter

●Awell-plannedloyaltyprogramsetsyourbrandapart fromthecompetitorsandhelpsinbuildingthebrand’s identity.

●Agoodloyaltyprogramincreasesthecustomer’s lifetimevalue(CLV)asitencourages,themtospendmore byrepurchasing.

●Loyaltyprogramsminimizethelossbyencouraging customerloyalty.

Hack2:PersonalizetheCustomerExperience

Personalizingthecustomerexperienceisveryimportantin CRM.ThisdirectlyorindirectlyaffectstheROIofthe company.Moreover,thisexperienceincludescustomizing notonlytheinteractionsbutalsotheproductsandservices youprovidetoyourcustomers.Usually,allthisisbasedon thepreferencesandthebehaviorofanindividualcustomer.

Someexamplesmayincludetargetmarketingmessages, customizedcustomerserviceinteraction,anddeeply personalizedproductrecommendations.Bydoingthisyou caneasilybuildagoodbondwithyourclientsearning theirloyalty.And,thiswillincreasetheretentionrateas well.

ThebenefitsofPersonalizingthecustomerexperience areasfollows.

●Personalizationbuildsagoodbondwithyourbrandas thecustomerfeelsunderstoodandvalued.Thismakes themstayloyaltoyou.

●Retentionincustomersbecomesonestepeasierwith personalizationresultinginanincreaseinrevenueand addingtotheprofitability

●Theexperienceofpersonalizationincreases theconversionrateasthecustomersreceive targetoffersthatmakethemlikelytopurchase.

●Aspersonalizationboostsimproved conversationrates,itdirectlyaffectsrevenue.

●Personalizationmakespeoplehappyand happycustomersbecomebrandadvocates.And, thisbringsnewcustomerstoyourbusiness.

●Additionally,withpersonalizationinCRM, youcanfocusyourmarketingeffortsonthe rightaudienceresultinginbetter

●Thishelpsthecustomers,toexplorerelated productsupgradingtopremiumversions.

Hack3:PrioritizeCustomerService

Prioritizingcustomerserviceisabout outstandingassistanceandinteractionswith customersthroughouttheirjourneywithyour business.Itcaninvolve,differentaspects includingresponsiveness,problem-solvingwith empathy,andpayingpersonalizedattention. And,customerserviceplaysanimportantrole incustomerretentionmanagement!Importantly, prioritizingcustomerservicemakesthe customerfeelvaluedandspecial.Therefore,this buildstrustandloyaltyinyourcompany.

Thebenefitsofprioritizingcustomerservice areasfollows.

●Prioritizingcustomerservicegivesthe satisfactionofvalueformoneymakingthem happy

●Customersaremorelikelytoremainloyalto abrandwithexceptionalservicesincreasing customerlifetimevalue(CLV).

●Undoubtedly,excellentcustomerservices, reducethecostofattractingnewcustomers.

●Prioritizingcustomerservicepromotesyour productsandservicesthroughword-of-mouth withoutadditionalmarketingcosts.

●WithCRMyoucanalsoidentifyifyour

productandservicearealigned,withthemarket needsofyourcustomer.

●Goodcustomerservicecreatesapositive perspectiveaboutthebrandinthemindsof customers.

●Thisalsosupportstheloyaltyofthe customersandmakesitlesslikelyforthemto gotoyourcompetitors.

Hack4:GatherCustomerFeedback

Gatheringcustomerfeedbackisanimportant processofactivelyseekinginsightsand opinionsofthecustomerregardingtheir experienceswithyourproductandservice. Altogether,itisanorganizedprocessof collectinginformationfromthepeople,who interactwithyourbusinesslevel.Indeed,its mainpurposeistoidentifythepainpointsand makeimprovements.Thus,thiscanbeachieved byperformingsurveys,reviews,socialmedia interactions,andfeedback.Asaresult,this encouragescustomersatisfactionandsupports retentionefforts.

Thebenefitsofgatheringcustomerfeedback areasfollows.

●Customerfeedbackprovidesdirectinsights intotheneedsaligningwiththepreferences,of thecustomer.

●Understandingyourcustomershelpsyouto catertotheiruniqueexpectationsandgivethem apersonalizedexperience.

●Yourbusinesscancollectfeedbackand improveinbusiness.

●Satisfiedcustomersremainloyalforlife resultinginagoodretentionrate..

●Thiswillhelpyoucreateacustomer-centric brand.

●Thisprocessdemonstratesopennessbetween thebusinessandthecustomer.Thisauthenticity attractscustomerswhoappreciateyour dedicationtoimprovement.

Hack5:OfferSubscriptionServices

Asweknowsubscriptionservices,dealwithoffering productsandservicestothecustomerfrequentlyand generallythroughthesubscriptionmodel.Insteadofa one-timepurchase,herethecustomerscanpayaregular feeonamonthlyorannualbasistoaccesstheserviceorto enjoythebenefits.

Thebenefitsofofferingsubscriptionservicesareas follows.

●Offeringsubscriptionservicesallowsbetterfinancial planningandresourceassignment.

●Thesubscribersfeelinvestedinyourservicesandare lesslikelytoswitchtocompetitors.

●Thisleadstothelong-termprofitabilityofthecompany

●Subscriptionmodelssupplyvaluabledataoncustomer behaviorandpreferences.

●Thebusinesscancustomizethemodelsaccordingly. Therefore,afterthesubscription,thecompanycanpresent additionalfeatures,premiumfeatures,andcomplementary products.

Hack6:RunTargetedEmailCampaigns

RunningTargetedEmailCampaignsincustomer retentionmanagementisofgreatimportance.Thishelps createandsendemailstothetargetaudiencebasedon theirinterestsanddemographics.Importantly,targeted emailcampaignscustomizetheirmessagesbasedonthe customersegmentinsteadofsendingthesamecontentto everysubscriber.

Thebenefitsofrunningtargetedemailcampaignsare asfollows.

●Subscribersrespondtothemessagesthatarerelating totheirneeds.Thisleadstohigheropeningrates resultinginbetterconversationbetweenthecompany andthecustomers.

●Runningtargetedemailcampaignsshowsthatyour companycaresforyourcustomers,asyoucustomizethe messageforeachoneofthem.

●Asthisstrengthensthebondwithyourcustomers,this encouragesrepeatbusiness.

●Runningtargetedemailcampaignsandsegmenting thembasedonpurchasepatterns,youcangivetimely updatesontheproductsoftheirinterest.

●Thesecustomizationsinemailsleadtomoreclicks, whichwillfinallyboosttherevenue.

Hack7:LeverageSocialMediaforEngagement

Leveragingsocialmediaforengagementincustomer retentionmanagementisextremelyessentialtoday

Moreover,thishelpsthesocialmedia platformstoconnectwithyouraudienceand makeaplaceintheirminds.Well,thisnot onlyincreasesreliabilitybybuilding relationshipsbutitalsoencouragesbrand loyalty

Thebenefitsofleveragingsocialmediafor engagementareasfollows.

●Talkingaboutcustomerengagement,if reachingmillennialsusingYouTube,youmay reachupto91%ofthem.

●Consumersare90%morelikelytoengage withpoststhatreflectthecompany’s personality.Thisalsoleadsto recommendationstotheirfriendsand families.

●89%ofmarketersbelievesocialmediais importantintheiroverallstrategies.Therefore marketersmeasuretheROIthroughsocial mediathroughengagement,leads,andtraffic. And,73%ofmarketersthinksocialmediais effectiveforbusinesses.

●Thisalsohelpspeoplediscoveryour productsandservices.Nearly54%ofusers searchfornewproductsonsocialmedia.

●Growingonsocialmediaasbusinesspages helpinbrandbuilding.Itissaidthatover200 millionpeoplevisitatleastonebusinesspage onInstagramdaily

●Socialmediawithgoodengagementhelps in,buildingconfidenceinthebrand.

EndNote

Asweconclude,werealizethatkeepingyour customershappyandloyalisthekeytoa successfulbusiness.Butiscustomerretention withinyourreachtomanage?Ofcourse,itis! Bypracticingthesecustomerretention managementhacks,youwillgrowyourROI extraordinarily.So,areyoureadyto experiencetheresultsyourself?Starttodayto enjoythebenefitsofcustomerloyaltyand watchyourprofitsgrow

Empowering Healthcare Transformation

Dr. Lee Mun Heng & Elayne Soh Lead with Warmth and Personalized Medical Services to Shape a New Era of Care

Dr.LeeMunHengisthe AestheticDoctorand FounderofBeyond MedicalGroup.Hisjourney beganattheprestigiousUniversity ofCambridge,whereheearnedhis BachelorofMedicine&Surgery thankstoascholarshipfromthe CambridgeCommonwealthTrust, withthepatronageofHisMajesty KingCharlesIII.Thisprivilege greatlyinfluencedhisremarkable careerinhealthcare.Dr.Lee’s turningpointcamewhenhe becameafoundingpartnerandthe firstoneontheground,pushing himoutofhiscomfortzone.This experiencehonedhisleadership skillsandpreparedhimtothrivein thedynamichealthcareindustry.

AsstatedbyDr.Lee,ahealthcare leadermustpossesstraitsprevalent acrossallindustries.Theyshouldhave outstandingcommunicationand executionskillsandbeapproachable, resilient,andcharismatic.Additionally, theymusthave“translational”skillsto successfullybalancetheinterestsofall

partiesinvolved,fromtheBoardand Shareholderstopartners,workers,and clients.Dr.Leeexemplifieshowto achievethechallengingtaskwith finessethroughhisleadership.

BeyondMedicalGroup:Visionary BeginningsWithUniquePurpose

Dr.Leeandhisangelinvestor,veteran entrepreneurofThaiExpressMr.Ivan Lee,establishedBeyondMedical Groupnearlyadecadeagoin2011 underBeyondWellnessGroup.Their sharedvisionwastocreatea specializedgroupthatwouldelevate theservicestandardsofthehealthcare industry,drawinginspirationfromthe hospitalityandairlinesectors.

“We noticed that many private medical facilities felt cold, clinical, and impersonal,”statesDr.Lee. WhileSingaporeboastedamature privatehealthcaresystem,Dr.Leeand histeamrecognizedaprevalentissue. Manyprivatemedicalfacilities seemeddevoidofwarmthand personaltouch,leavingpatients

feelinglikemerenumbersina mechanicalprocess.Thisobservation drovethemtofillacrucialgapinthe marketbyprovidingbespoke, personalizedmedicalservices.

BeyondMedicalGroupassembleda prestigiousteamofspecialist colleaguestoachievetheirvision withinaluxuriousandwelcoming environment.Bymergingexpertise withpersonalizedservice,they redefinedthepatientexperience.After adecadeofdedication,Beyond MedicalGrouphasblossomedintoa comprehensivespecialistgroup encompassingmanyspecialties.From InterventionalCardiologytoPlastic Surgery,OrthopedicSurgery,and Neurosurgery,theyofferanextensive rangeofhigh-qualitymedicalcare services.WhatsetsBeyondMedical Groupapartfromitscompetitorsisits commitmenttodeliveringexceptional standardsofmedicalcare.With16 specialistclinicsoperatingundertheir parentcompany,theyhaveestablished themselvesasaprominentregional force.

Dr.LeeMunHeng

AestheticDoctorandFounder BeyondMedicalGroup

ElayneSoh

MultifacetedLeaderGuidingtheFuture

CEO BeyondMedical Group

Dr.LeehasheldmanyvitalroleswithinBeyondMedical Group.AstheCEO,COO,CFO,andCMO,hefaced numerouschallengeswhileassemblingateamtolaythe organization’sfoundation.Sleeplessnightsandmomentsof doubttestedhisresolve,makinghimquestionwhether startingBeyondMedicalwastherightdecision.

However,Dr.Lee’sdeterminationgrewstrongerwitheach setback,andeveryaccomplishmentfueledhisambition. Althoughhispersonallifeandwell-beingsuffered,he remainsresolute,assertingthathewouldwillingly undertakethisjourneyagainwithouthesitation.Asthe groupexpandedandmatured,theburdenonDr.Lee graduallyeased,allowinghimtostepdownasCEOafter sevenyearsoftirelessdedication.

Dr.Leeentrustedthereinsofleadershiptothecapable handsofMs.ElayneSoh,thecurrentCEO,whohas excelledinpropellingthegrouptonewheights.Under heroutstandingleadership,BeyondMedicalGrouphas expandedrapidlyfrom5to16clinicstodayandis gearinguptoventureoverseas.Thistransitionhas allowedDr.Leetoredirecthisfocustowardhisclinical work,leveraginghisexpertisetoprovideinvaluable strategicguidancetotheboard.

TheTransformedTeamandPathwaystoTeamSuccess

Inearly2020,Elayneassumedtheleadershiprole, succeedingDr.Leeastheheadoftheorganization.Under theremarkableguidanceofDr.LeeandMr.IvanLee,

ElayneSoh,thecurrentCEOofBeyondMedicalGroup, hasexperiencedanextraordinaryperiodofexpansionand growth.Fromfiveclinicsandmedi-spawhenshejoined, theorganizationhasrapidlyflourished,nowproudly standingasarobustnetworkof16clinics,eachdelivering exceptionalhealthcareservicestoagrowingnumberof patientsinlessthan3years.

Thismeteoricriseinbothsizeandinfluenceisatestament toMs.Soh’sunparalleledstrategicacumen,herabilityto fosteracultureofinnovationandcollaborationandher dedicationtothewell-beingofbothpatientsandstaff.With asteadfastfocusondeliveringhigh-qualitycare,Ms.Soh haspropelledBeyondMedicalGrouptotheforefrontofthe healthcareindustry,garneringwidespreadrecognitionfor itsexceptionalstandardsandpatient-centricapproach.“The Group is strategically positioning to bring its groundbreaking healthcare services and transformative expertise to more global audience,”saidElayne,whohas recentlystartedtworegionalrepresentativeofficesin VietnamandIndonesia.Thisboldmovenotonly showcasesMs.Soh’sastutebusinessacumenbutalso highlightsherdeepcommitmenttoensuringthatBeyond MedicalGroupremainsattheforefrontofinnovationand excellence,bothlocallyandinternationally.

AchievingtheremarkableaccomplishmentsofBeyond MedicalGroupnecessitatedthepresenceofahighperformingteam,whichcanbeattributedtothe organization’sfocusonemployeemotivationand development.Akeyfactorinmaintainingamotivated workforceatBeyondMedicalGroupistheprovisionof clearcareerpathwaysandopportunitiesforprogression.By offeringemployeesawell-definedtrajectoryforgrowthand advancement,theorganizationensuresthatteammembers areengaged,motivated,anddriventoexcelintheir respectiveroles.Thiscollectivecommitmenttoexcellence andpersonalgrowthfuelstheperformance-driventeamat BeyondMedicalGroup,enablingthemtoachieve remarkableoutcomesanddrivetheorganizationtowards evengreatersuccess.

InsightsintoTechnologyandTrends

Dr.LeeandElayneSoh,reflectingonthechanging healthcarelandscape,acknowledgethetransformative impactofsocialmedia.Gonearethedaysofsolely relyingonclassifiednewspapercolumnstoreach potentialpatients.WiththeadventofGooglesearches, Facebook,Instagram,andTikTok,BeyondMedical Grouphassuccessfullyexpandeditsoutreachtoawider

“

A leader should simply be someone your people would want to follow.

audience.Throughinformativevideos andinterviews,theirdoctorscannow connectwithpotentialpatientsfromthe comfortoftheirhomes.Dr.Leepredicts thatTelemedicinewillbethenext frontier,gainingwideradoptionsoon, enhancingtheaccessibilityand convenienceofhealthcareservices.

EmbracingthebuzzsurroundingAI,Elayne Soh,emphasizesthepracticalbenefitsit bringstothefieldofsurgery Witha commitmenttoinnovation,theorganization hasrecruitedexperiencedsurgeonswith cutting-edgeroboticsurgerytraining, enablingthemtoharnesstheprecisionand dexterityofroboticarmstoperform intricateprocedureswithenhanced accuracyandreducedinvasiveness.Asa result,patientoutcomeshavebeen enhanced,withshorterrecoverytimesand minimizedpost-operativecomplications becomingareality.BeyondMedical Group’sadoptionofsuchadvancements alignswiththeirvisionofprovidingthe bestpossiblecare,leveragingAIto optimizesurgicaloutcomesandpositively impactpatientrecovery

WiseBusinessAdvice

Asaseasonedleaderinthehealthcare industry,Dr.Leesharesvaluableadvice foraspiringentrepreneursandbusiness leaderslookingtoenterthischallenging field.Drawinguponthemetaphorical wisdomthatentrepreneursaretheones whojumpfirstandfigureoutthelanding alongtheway,Dr.Leeemphasizesthe importanceoftakingthatinitialleapof faith.Ontheotherhand,administrators meticulouslyplantheirlandingstrategies beforedecidingwhethertojump.He underscoresthesignificanceof entrepreneurialandadministrative mindsets,asbotharenecessarytobuilda thrivingcompany.ElayneSoh,onthe otherhand,attributeshergroup’s achievementstoherunwaveringgritand determination,recognizingitasavital qualityneededtoovercomecorporate challenges.

“Embrace your passions, set your goals, and make sure you have the conviction, and then enjoy the ride no matter how tough it gets.”concludesDr.Lee.

VENKAT NELABHOTLA

Transforming Healthcare with a Greater Vision for Vyome Therapeutics

VenkatNelabhotla(CEOandCo-founder,ofVyomeTherapeutics Inc.),anentrepreneurandseasonedSeniorExecutivewithoverthree decadesofsuccess,hasleftanindeliblemarkonthepharmaceutical, biotech,andconsumerproductindustries.Hisstrategicacumenandleadership havebeenpivotalinguidingcompaniestowardgrowth,expansion,andglobal marketpenetration.

Venkat’sjourneybeganwithafoundationin MechanicalEngineeringfromtheMotilalNehru NationalInstituteofTechnology,followedbyan MBAfromIndia.Hisacademicprowesslaidthe groundworkforadynamiccareerthatsawhim assumeleadershiprolesatprestigiouscompanies, eachcontributingtohismultifacetedexpertise.

Venkat’sImpactfulRolesandStrategic StewardshipAcrossIndustries

Throughouthisillustriouscareer,Venkatheld leadershippositionsatnotablecompaniessuchas VyomeTherapeuticsInc.,VyomeBiosciences, EmamiLtd.,AurobindoPharma,Shantha Biotechnics,andCavinKare.AstheCo-Founder andCEOofVyomeBiosciencessince2011and VyomeTherapeuticsInc.since2017,heplayeda pivotalroleinpropellingtheinnovativebiotech companytowardtheforefrontofdrugdevelopment.

HistenureatEmamiasCEOandexecutive Directormarkedatransformativeperiodwherehe increasedthemarketcapfrom$200milliontoan impressive$1.5Billion.Thisstrategicvision demonstratedhisabilitytonavigatetheconsumer goodslandscapewithfinesse.Subsequentrolesat AurobindoPharma,ShanthaBiotechnics,and CavinKareshowcasedVenkat'sdiverseleadership style,resultinginsignificantrevenuegrowthand successfulbusinessdirection.

Innovating

Drug

Development:

Vyome’sUnique PipelineunderVenkat'sLeadership

Venkat’sroleatVyomeTherapeuticsexemplifies hiscommitmenttoinnovation-drivenbiotech. Underhisleadership,thecompanyisdevotedto developingnoveldrugsforimmuno-inflammatory indications.Since2011,Vyomehasmade significantstrides,raisingsubstantialfundstofuel itsgrowthandpositioningitselfasafrontrunnerin theindustry.

Transitioningseamlesslyfromconsumergoodsto theintricaciesofglobalbusiness,Venkathas broughthisstrategicforesighttotheforefront.His uniqueapproachtoscaling,fundraising,and internationalexpansionhasshapedVyome Therapeuticsintoadynamicplayerinthelife sciencessector.

Vyome'sStrategicPrinciplesandThreePillarsofImpact

VyomeTherapeuticsoperateswiththreecoreprinciplesthat guideitsmissionandstrategy:

1.FocusonUnmetMedicalNeeds:Vyomedifferentiatesitself bydelvingdeepintomedicalknowledgetoidentifysignificant unmetneedslackingapprovedproducts.Onlythoseneedswith clearclinicalpathwaysfordevelopmentareselected.

2.StrongMechanisticIP:Leveragingaprofoundmechanistic understandingofdiseases,Vyomeidentifiesoptimaltargets, products,andclinicalendpoints.Thisrobustunderstanding allowsthecompanytoestablishnewIPs,withover75patents grantedorpending.

3.LaserFocusonSmartClinicalTrials:Vyomebringsa thoughtfulandcreativeapproachtoclinicaldevelopment, emphasizingtherightpatientpool,meaningfulendpoints,and cost-effectivetrialdesigns.

AddressingCriticalMedicalNeeds:Vyome'sKeyFocus Areas

VyomeTherapeuticsislaser-focusedonunmetmedicalneeds, addressingthemwithnoveltherapeuticproductsthatregulatethe immuno-inflammationresponse.Thecompany'skeyfocusareas include:

●MalignantFungatingWound:Tacklingacriticalmedical needwithinnovativesolutions.

●Steroid-IncompatibleUveitis:Developingtherapeuticsfora challengingcondition.

●Drug-ResistantAcne:Pioneeringsolutionsforacne unresponsivetotraditionaltreatments.

The

FutureofHealthcare:Vyome'sImpactandVenkat's Vision

UnderVenkatNelabhotla'sleadership,VyomeTherapeutics standsasabeaconofinnovationinthebiomedicallandscape. Thecompany'scommitmenttoaddressingunmetmedicalneeds, coupledwithstrategicprinciplesandkeyfocusareas,positionsit attheforefrontoftransformativehealthcaresolutions.

VenkatNelabhotla'svisionaryleadershiphasnotonlyshapedhis remarkablecareerbuthasalsosteeredVyomeTherapeutics towardgroundbreakingadvancementsindrugdevelopment.As thecompanycontinuestoinnovateandaddresscriticalmedical needs,theimpactofVenkat'sstrategicvisionissettoredefinethe futureofhealthcare.

Everything You Need To Know About

REVERSE LOGISTICS

Haveyoueverwonderedwhathappenstoreturnedgoods? Welcometotheworldofreverselogistics!Inourrapidly evolvinge-commerceera,ithasgainedsignificantmomentum, enhancingspeed,efficiency,andeffectiveness.

Moreover,theprocessincludesrecycling,refurbishing,or reselling.Italsoplaysacrucialroleinreducingwaste, minimizingenvironmentalimpact,andenhancingfinancial stability

Inthisblog,we llexploretheprocessofreturningproducts ’ andtheircontributiontotoday sworld.Let sbegin! ’ ’

WhatisReverseLogistics?

Reverselogisticsreferstothesupplychainprocessthatmoves productsfromcustomerstosellersormanufacturers.Itisthe reverseofthestandardsupplychainflow,wheregoodsmove frommanufacturertoendconsumer.

Asidefromthat,thegrowthofe-commercehasincreased confidencetodevelopsustainablyandefficiently.Itcanalso refertoprocedureslikerecycling,refurbishing,orreselling wheretheproduct sdisposalisunderthecontroloftheend ’ consumer

Reverselogisticsisusedbybusinesseswhenproductsare transportedfromtheirfinaldestinationbacktothesellerand possiblyevenbacktothesuppliersviathesupplychain. Moreover,itseekstosecurerecurringbusinessandrecover value.

DifferenceBetweenReverseLogistics

andReverseSupply Chain

Reverselogisticsdealswithproductreturnsandwhathappens totheitemsoncethecustomerreceivesthem.Thisinvolves developingandexecutingstrategiestoreducelossesandcosts associatedwithreturnswhileimprovingthereturns experience.

Conversely,thereversesupplychainisthebackward movementofgoodsthatincludesdefectiveproductsfrom vendors.Theitemsgofrommanufacturertoretailerto consumerswhichisunliketheusualsupplychain.

ReverseLogistics&TraditionalLogistics

● Traditionallogisticsinvolvesthemovementof goodsfromthemanufacturertotheendconsumer. Whereas,reverselogisticsinvolvesthemovementof

goodsfromtheendconsumerbacktothe manufacturerorseller.

● Transportation,distribution,inventory management,andpurchasingareallpartof traditionallogistics.Ontheotherhand,reverse logisticsincludespracticeslikerecycling, remanufacturing,refurbishment,andreturns handling.

6typesofreverselogistics

1. Returnmanagement:Thisisthemost commonreverselogisticsprocess.Itdealswith regularcustomerreturnsthatincludea smooth,hassle-freeexperiencetoincrease customerloyaltyandbrandperception.

2. Deliveryfailure:Goodsthatarenotdelivered aresentbacktofulfillmentcenters,wherethey mightbetransportedbacktothemanufacturer However,successfulcompanieshandledelivery failurebyfixingtheproblemandresendingit.

3. Unsoldgoods:Theprocessofreturningunsold productstomanufacturersisprimarily concernedwithreturningitemsfromendusers orfulfillmentcenters.Itisoftencausedby deliveryrejection,lowsales,orrelatedother reasons.

4. Remanufacturingorrefurbishment:This processincludesrepairingreturnedproductsto avoidlosingmoneyorprofitsondefective productswhilesimultaneouslyreducing unnecessarywaste.

5. Endofservicelife:Formanufacturersto ensuretheappropriateenvironmentaldisposal oftheirproducts,someproductsarereturned whentheirbeneficialusesreachanend.

6. Equipmentrental:Itemsthatarerentedor leasedarereturnedtothemanufacturerfor recycling,disposal,orredistributionaftera specifictimeframe.

5StrategiestoOptimizeReverseLogistics

1. UseDatatoOptimizeProcesses:Youcan determinewhycustomersmightbereturning

thingsbygatheringdataonproductreturns. Afterthat,youcanmodifyyourproductdesign, and sales,andforwardlogisticsprocesses appropriately.

2. AnalyzeRelevantAgreementsandPolicies: Gothroughandupdateeverythingrelatedto returnsandrepairsforyourbusiness.Thus, yourcompany’sreturnandrepairpolicies mightsetitapartfromthecompetition.

3. WorkcloselywithSuppliers:Working closelywithsupplierscanassistin guaranteeingthatclientshaveasmooth, cohesiveexperienceratherthanadisorganized onethatwillbedifficultforthemtomanage.

4. Trackproductsbothforwardand backward:Youcanlocatetheproblemand issuerecallsforspecificlinesratherthan issuingthemfortheentirelinebyconnecting rawmaterialstothefinalproductandthe customerorder

5. CentralizeReturnCenters:Businessescan moreeffectivelydecidehowtorecover productvaluewhentheyhaveacenter. Likewise,considerallocatingasectionofyour factoryorwarehousetoreturnsforadedicated returnscenter

Benefitsofreverselogistics

Manyindustriesaimtoprolongthelifecycleof productsandprocesses,duetotheirnumerous benefits.Let’sexploreitsmajorbenefits!

● Costsaving:Manufacturerscanreusethe packagingorevenmanufacturenewmaterials fromitandsavecostsonpurchasingraw materials.Consequently,itwillhelp companiestoreducethecostofmanufacturing products.

● Controloverstock:Returnoperationsrequire alotofworkonthepartofbusinesses,giving themmorecontroloverresourcesandgoods, ingeneral,helpsmanufacturers.

● Environmentalprotection:Byloweringthe amountofwasteproduced,reverselogistics

helpstolessenitsnegativeeffectsonthe environment.Returnedmaterialisalinkina chainthatinvolvesrecyclingorreuse.

● Thisgivesthe Improvedcustomerservice: producerordistributorusefulinformation.It makesitfeasibletoassessthecausesofthe return,areasforimprovement,managedefective productsupondelivery,etc.

ImportanceofReverseLogisticstoYourBusiness

Reverselogisticsisacrucialcomponentofacompany’s operationsandsustainabilitystrategy.Herearesome reasonswhyit’simportanttoyourbusiness:

● Efficient ImprovesCustomerExperience: reverselogisticsprocesses,particularlythose relatedtoreturnsandrepairs,canenhance customersatisfactionandencouragerepeat business.

● Bymanagingreturns ReducesWaste: effectively,businessescanreducewaste, benefitingboththebottomlineandthe environment.

● Reverse MinimizesEnvironmentalImpact: logisticsallowsbusinessestoreducetheir environmentalfootprintbyreselling,reusing, andrecyclingproducts.

● Effectivereverse EnhancesFinancialStability: logisticscanimproveacompany’sfinancial stabilitybyrecoupingvaluefromreturned, damaged,oroutdatedproducts.

● Companiesthathandle BoostsBrandImage: productreturnsandrecallsefficientlycan enhancetheirreputationandbrandimage.

● ContributestoCorporateResponsibility:By reducingwasteandpromotingrecycling,reverse logisticscontributestoacompany’scorporate socialresponsibilityefforts.

5MajorChallengesofReverseLogistics

Reverselogisticshasmanyadvantages,butthereare severalobstaclesthatcompaniesmustovercometouseit successfully.Herearesomeofthemostcommonissues:

1. MoreComplexity:Theextraprocesses involvedincollectingproductsfromcustomersand returningthemtothemanufacturerorathird-party facilitymakereverselogisticsagreaterchallengethan typicallogistics.

2. Warehousearea:Comparedtotraditional logistics,reverselogisticscandemandupto 20%morespaceinthewarehouse.Companies mustmakesuretheyhaveaspacesetoutfor handlingreturns.

3. Time&CostofReturnProducts:Reverse logisticscanbecostly;expensesforhandling, shipment,andcustomersupportalonemaytotal upto59%ofa$50item’ssaleprice.

4. RegulationCompliance:Toavoidpenalties andlegalramifications,businessesneedto makesuretheyabidebyallapplicable regulationsaboutrecycling,trashdisposal,and productsafety

5. ManagingCustomerExpectations: Companiesmustcontrolcustomerexpectations byprovidingunambiguousreturnguidelines, quickprocessingtimeframes,andtimely updatesateverystageofthereturnprocedure.

Finalthoughts

Weexploredtheintricateworldofreverselogisticsand learnedhowmuchitaffectsourdailyexistence.It reflectsacommitmenttosustainability,customer satisfaction,andfinancialstability.

Wealsolearnedthatittransformsdifficultiesinto opportunities,wastesintosomethingvaluable,and returnsintorepeatcustomers.So,thenexttimeyou returnaproduct,you’restartinganewcycleofvalue regeneration.

Aboveall,weleaveyouwithsomefuelforthought:

● Howcanwefurtheroptimizereverselogistics?

● Howcanweturnthechallengesofreverse logisticsintoopportunitiesforgrowthand innovation?

Telluswhatyouthink!

Hitachi Social Innovation is

ODR.NAGMAABBASI

An Eminent Scientist Catering the Untapped Opportunities

ftenentrepreneursbelievethat becomingaleaderisthefinal terminusintheir entrepreneurialjourney.However, leadershipisajourney,andnotthe destination.“We make pathway decisions about the people we lead, our organizations and ourselves. Every time we make these decisions, it sets us on a new pathway. Our leadership and career journey only has stopovers,” says & Dr.NagmaAbbasi(Founder CEO NextGen)at ,ageniusscientist, andaremarkableentrepreneur.

Dr.Nagmahasbeenstrivingfor excellencesinceherchildhoodandis committedtodeliveringexceptionally inherendeavours.Shehadnoprior experienceinentrepreneurshiporwas seldomexposedtoentrepreneurs, makingherthefirst-Genentrepreneur ofherfamily.Thejourneywasdifficult butshewashighlysupportedbyher familywhichmotivatedhertowork hardtowardshergoal.Her entrepreneurialjourneybeganwiththe establishmentofNextGenLife SciencesPvt.Ltd.in2014.The companywasestablishedtocaterto theuntappedopportunitiesofthe

industryandbecomethefrontrunnerin providingbiologicalresearchproducts andservices.

TheInitialJourney

Beingascientistherself,Dr.Nagma wasawareofthepainpointsof scientistintheBiotechnology,Life Sciencesandhealthcareindustry

Havingthisexperiencewasbeneficial forcuratingtheservicesofNextGen Lifeandturningitintoasuccessful establishment.However,likeanyother startupinitially,thecompanytoohad tofaceafewchallengeslikecapital investments,assemblingaquality team,buildingacustomerbase,and goodrelationship.“Today, with such hard work and determination of me and my team we deliver the best of services and solutions which are smart and futuristic, and NextGen Life Sciences Pvt. Ltd. has become the most preferred brand for clients,”proudly assertsDr.Nagma.

ThekeyachievementforNextGenhas beentheconsistentgrowthforthelast sixyearsintermsofrevenueand profitability.Thecompanyhasbeen

successfulinattainingcustomertrustin ashortperiodbyprovidingexcellent servicesintheindustry

AugmentingPortfolioofProducts andServices

Thecompanywasestablishedwithan aimtobridgethegapbetweenthe needsandpainsofresearchersofthe LifeScience/BiotechIndustryand assistthescientiststogaininsighton therecentinnovationsand technologies,assuringasound knowledgeofthesubjectmatter. Henceforth,withitsaugmented spectrumofproductsandsolutions,it isempoweringthemountingrealmof complexanalyticalchallenges. NextGenaddressesawiderangeof requirementssuchasthesample, materialcharacterization,andchemical analysistoclinicaldiagnosesand biological-basedtherapeuticshandling. ThecompanyoffersproductsforCell Analysis,CellCulture&Transfection, Cloning,DNA&RNAPurification, GeneExpressionAnalysis& Genotyping,PCR,ProteinExpression &Analysis,Real-TimePCR, Sequencing,andSyntheticBiology.In

additiontotheseproducts,its portfolioalsocomprisesof CancerResearch,Stemcell research,DrugDiscoveryand development,PlantSciences, EpigeneticsandServicesfor Sequencing,NextGeneration Sequencing,andBioinformatics.

Currently,NextGenisenthusiastic aboutthefuturisticinnovationsin BiotechnologylikeNextGeneration Sequencing(NGS)inclinical laboratories,NGSDataanalysis,and interpretationofunknowngenetic variants.WithitspresenceinNorth India,itisplanningtoexpandits networkinWestandSouthIndiaas well.Itislookingforwardtothenew technologyanditsapplicationCRISPR.CRISPRtechnologyisa simpleyetpowerfultoolforediting genomes.NextGenLifeSciencesis keenontransformingthemodus operandiofresearchandfutureneed forscientificdiscoveriesand innovations.“Our company's mission is to discover, delineate, and deliver high-quality products and excellent services that enable millions of lives to live a healthy and better life,”saidDr. Nagma.

MeetingtheDemandsofCOVID-19

NextGenwasspontaneousin deliveringtheneedsofthehealthcare andbiotechindustryinthetimeof COVID-19aswell.Thesudden lockdownwassurprisingformany peopleandbusinessesequallyasno onewerepreparedforthishalt.Despite theurgency,Dr.Nagmawasproficient inmanagingtheteam.TheNextGen teaminitiallyrequiredguidancefrom Dr.Nagmabutsoonwasswifttoadapt tothechangesandoperateremotely. Beingwell-versedwiththerelevant technologyhelpedtheteaminremote working.DuetoCOVID19cases surgingacrossthecountry,theclients

starteddemandingproductsfor COVID-19TestingKitsand instruments.AsperICMRguidelines, thegoldstandardtestReal-TimePCR testinghasbeenrecommendedforall clients.TheNextGenteameducated peopleabouttheReal-TimePCR testingkitsoptionsavailableinthe IndianMarketandprovidedthebest solutionstocustomers.Theteam workedmeticulouslywithits associatesandpartnerstocreatethe bestqualityproductsavailableon highlycompetitivepricingto customersasatotalEndtoEnd solutionandcontributedinthefight againstthenovelcoronavirus.Dr. Nagmaproudlyasserts,“We feel proud to serve the nation in such a difficult time and serve for this noble cause of saving lives.”

UniquelyQualifiedforLeadership

Leadershipwasvastlychallengedin thetoughtimesofCOVID-19.Dr. Nagmabelievesthatbeingpatientand managingthingswithlimitedresources iscrucialtomakewomenuniquely qualifiedtoleadatlargeduringthis pandemic.Remoteworkingand managingpersonallifeatthesame timeisnotaneasytask.However,Dr. Nagmabelievesthatwomenhave managedtokeepthemselvesandthe teammotivatedandpositiveduringthis pandemicduetotheirmultitasking skills.

Regardlessofgender,thispandemic hasprovedtobeanewlearning experienceforallbusinessleaders.The pandemichaspreparedtheleadersfor newchallengesandhelpedtoadjustto thenewworkingenvironment.“I learned more about Time management, working with limited resources, working with extended hours, cash flow management, challenges, motivation, and customer relationship during this difficult time,”saidDr.Nagma.

ResponsibleCEOandHome-maker

Apartfromtheseveralchallengesan entrepreneurencounters,thework-life balanceremainstheclassicone. However,Dr.Nagmamanagedtoattain theperfectbalancebetweenthetwo. Shebelongedtoafamilybackground withworkingwomenandhadgrown watchingthemmanagebetweenwork andhome.Thistaughthertomanage betweenthetwo.

Dr.Nagmaisafamilyorientedperson andatthesametimeiswellawareof herprofessionalliferesponsibilities. Sheassertsthatthetrickisinmanaging thetimeandpriorities.Sheadds,“If I'm at work then I'm 100 percent at work and I just behave like a responsible CEO and when I'm at home with my family I behave like a Homemaker.”Decisionmakingisan importantaspectoflifeandDr.Nagma believesthatifoneisgoodatdecision making,shecanmanagepersonaland professionallifewell.

“A woman has of roles and I feel should know multitasking

to play a number every woman this art of well.”

CARBON CAPTURE COMPANIES In 2024 THE TOP 5

Ourplanetisasubjectofconcern.We oftendon’trealizethegravityofa situationunlesswewitnessit ourselves—orlearnitfromacredible source.Andwiththeescalatingclimate crisis,theroleofcarboncapture companiesismorecrucialthanever

Inthisblog,wedelveintothetop5carbon capturecompaniesof2024.These companieshaveemergedasabeaconof hope,offeringinnovativesolutionsto reduceourcarbonfootprint.From groundbreakingadvancementsto promisingstartups,thesetechnologiesare attheforefrontofthefightagainstclimate change.

WhatisCarbonCapture?

Imagineaworldwherewecanpluck harmfulcarbondioxide(CO2)rightfrom theairandlockitaway,almostlikemagic. That’swhatCarbonCaptureandStorage (CCS)isallabout.It’sourtechnological wandinthefightagainstclimatechange.

TheThree-StepSpell:Capture, Transport,andStore

1. Capture:Likeanetcatching butterflies,CCScapturesCO2 straightfromthesmokestacksof industrialgiants—beitapower plantoracementfactory.

2. Transport:Oncecaught,theCO2issqueezed underpressureandwhiskedaway,usually throughpipelines,likeasecretmessagetoits finaldestination.

3. Storage:TheendofthejourneyforCO2is deepundergroundingeologicalformationsor transformedintosolidmineralcarbonates. Rightnow,buryingitintheEarthisourtop choice.

Theultimateaim?TopreventCO2,anotoriousclimate offender,fromescapingintotheatmosphereandturning uptheEarth’sthermostat.

HowCanCarbonCaptureCompaniesTransform OurClimateFuture

Didyouknowthatcarboncapturecompaniesarelike climatesuperheroes?Theyswoopintotacklethe crucialchallengesofclimatechangewithatoolkitof innovativesolutions.

● TargetingtheToughGuys:Industriessuchas steelandcementarethehardnutstocrackin ourgreentransition.They’restuckwitholdschoolprocessesthataren’teasytoprovide cleanersolutions.Buthere’swherecarbon capturetechnologycomesin,retrofittingthese giantstoreduceemissionswithoutatotal makeover

● PoweringUpCleanEnergy:Imagineturning fossilfuelsorbiomass—intoallies.Carbon capturedoesjustthat,collectingemissions

frompowerplantsandturningthemintocleanerelectricity andhydrogen.It’slikegivingfossilfuelsasecondchanceto dogood.

● GoingNegativetoMakeaPositiveImpact: Somecarboncapturemethodsaresocool,thatthey pullmoreCO2outoftheairthantheyputin.It’s likethey’renotjuststoppingtheproblem—they’re reversingit!

● AToolboxforaGreenerWorld:Carboncapture isn’tjustaone-trickpony;it’saSwissArmyknife forourclimate.Itaddsflexibilityandvarietytoour energysystem,makingsurewekeepthelightson whilewekickfossilfuelstothecurb.

Carboncapturecompaniesarekeyplayersintheglobal emissionmanagementgame.They'retheproblem-solvers forthosetough-to-greensectorsandevenhelpscrubCO2 straightfromthesky.Sure,thetechisstillgrowingup, facinghurdleslikecostandinfrastructure,butit'sarising starinourquestforacoolerplanet.

1.AkerCarbonCapture

● Headquarters:Lysaker,Akershus,Norway

● Foundedin:2020

AkerCarbonCaptureisadedicatedcarboncapture companythatdeliverssolutionsacrossvarioussectors,such ascement,bio,waste-to-energy,gas-to-power,andblue hydrogensegments.

Theircutting-edgetechnologyisnotjustunique;itisa game-changerforourenvironment,slashingCO₂emissions effectively Withover60,000hoursofhands-onexperience inplacesliketheUS,Germany,Scotland,andNorway, they'reseasonedprosatthis.

Theirsecretsauce?Aconcoctionofwaterandorganic solventstocaptureCO₂.Thisisn'taone-size-fits-all;it'sa versatilesolutiontailoredforamultitudeofindustries, includinggas,coal,andevenhydrogenproduction.

Apartfromthis,theSOLVitprogramistheireight-year brainchild,arigorousR&Dmarathonthat’sputcountless solventmixturestothetest.

In2024,AkerCarbonCapturespearheadeda groundbreaking testcampaign,joiningforceswithCO280 SolutionsandaprominentUSpulpandpapermanufacturer

Thiscollaborationpavedthewayfortherolloutof severalJustCatch400modularcapturefacilities,all gearedtowardspermanentCO2storage.Thetriumph ofthistestcampaignissettingthestageforgenerating valuablecarbonremovalcredits.

2.CarbonClean

● Headquarters:London,UK

● Foundedin:2009

Inthelistofthetop5carboncapturecompanies,we haveCarbonClean.Notably,CarbonClean’sprocess seamlesslyintegrateswithexistingindustrial operations,ensuringminimaldisruptionand maximumcost-effectiveness.Additionally,this approachempowersindustriestonotonlyreachnet zerobutalsotoleveragedecarbonizationincentives andjointheburgeoningglobalcircularcarbon economymarket.

Furthermore,thecompany’snext-generationCarbon Capture,Utilization,andStorage(CCUS)applications arespecificallydesignedforhard-to-abateindustries. Theseindustriesincludesteel,cement,refinery,energy fromwaste,andbiogas.

OneofthestandoutofferingsfromCarbonCleanis theCDRMax™process,aproprietarysolvent,process equipment,andadvancedheatintegration.

Moreover,thiscustom-tailoredtechnologycaptures carbondioxide(CO2)fromindustrialfluegasesoroffgasesemittedfrompowerplants,boilers,kilns,and chemicalfacilities.It’sversatileenoughtobeused withsourcegasesthatcontainCO2concentrations between3%and25%byvolume.

3.CarbonEngineering

● Headquarters:Squamish,BritishColumbia, Canada

● Foundedin:2009

Climatechangeisnolongeraloomingthreatbuta challengewe’veovercome-thisisthemissionthat drivesCarbonEngineering.Theirtechnology,Direct AirCapture(DAC),isdesignedtoremove megatonnesofCO2,themaingreenhousegas,from theair ThisprocesshelpsreduceatmosphericCO2 levelsandmitigateglobalwarming.

Attheirpilotplant,theydon’tjustcaptureCO2.They alsoconvertitintosyntheticfuelsusingrenewable energy TheirfocusisonscalinguptheirDAC technologytomakeasignificantimpactinthefight againstclimatechange.

CarbonEngineering’sDACtechnologycapturesCO2 directlyfromtheatmosphere.ThisCO2,theprimary driverofglobalwarming,canthenbestored undergroundpermanentlyorconvertedintolow-carbon fuelslikegasolineorjetfuel.Byofferingtheseoptions, CarbonEngineeringaimstohelpreduceatmospheric CO2levelsandmitigateclimatechange.

Inaddition,theirlatestprojectinvolvesplanningand engineeringamulti-million-tonneDACFacilityin KlebergCounty,Texas.Thissiteisexpectedtohouse severalDACfacilitiescapableofcollectivelyremoving upto30milliontonnesofCO2annuallyfromthe atmosphere.Thisprojectbuildsontheirexperiencewith theworld’sfirstlarge-scaleDACfacilitycurrentlyunder constructionintheTexasPermianBasin.

4.CalixLimited

● Headquarters:Pymble,Australia

● Foundedin:2005

Onthe4thrank,inthelistofcarboncapturecompanies, wehaveCalixLimited.Additionally,thecompanyCalix Limitedisonamissiontoaddressglobalsustainability challenges.Moreover,theirpatentedtechnologiesareat theforefrontofthismission.

Furthermore,thecoreinnovation,theCalixFlash Calciner,functionssimilarlytoakilnbutwithacrucial difference:itcapturescarbondioxide(CO2)produced byindustrieslikecementandlimeproduction.ThisCO2 capturetechnologyhasapplicationsacrossvarious sectors,includingagriculture,aquaculture,andwater treatment.

CalixLimitedofferstechnologiesthatreducecarbon emissionsfromindustriesandenhanceenvironmental conditionsinsectorslikeagricultureandaquaculture. Additionally,theydevelopandimplementtoolstomake industrialprocessescleanerandcreatebetterconditions forfarmingandfishfarming.

Moreover,theirlatestproject,LILAC-2,isa collaborationwithHeidelbergMaterials.Furthermore,

theprojectaimstocaptureCO2emissionsfromcement production.RelocatedtoacementplantinEnnigerloh,Germany, theprojectusesCalix’stechnologytosignificantlyreduceCO2 emissionsfromtheindustrialprocesswithoutrequiring substantialadditionalenergyorupfrontcosts.LILAC-2 representsasignificantsteptowardsachievingcleanercement production.

5. CarbFix

● Headquarters:Reykjavík,Iceland

● Founded:2006

Carbfixstandsonthe5thrankinthelistofcarboncapture companies.Firstly,Carbfix,anIcelandiccleantechnology company,isleadingthewayincapturingcarbondioxide emissionsfrompowerplantsandsafelystoringthem underground.Theiruniqueprocess,knownasmineralization, transformscapturedCO2intostablerockformationsoverafew years,effectivelyremovingitfromtheatmosphere.

Carbfixoffersagroundbreakingtechnologythatpermanently removescarbondioxide(CO2)fromtheatmospherebyturningit intostoneunderground.Theircoreserviceinvolvescapturing CO2emissionsfromvarioussources,includingpowerplantsand industries.Moreover,theyofferconsultingexpertisetobusinesses aimingtoreducetheircarbonfootprint.

Carbfix’slatestprojectisnotasingleendeavorbutanongoing researchinitiativefundedbytheEU.TheCarbfixprojectaimsto enhanceseveralaspectsofcarboncaptureandstorage(CCS). ThisincludescapturingimpureCO2streams,integratingwith directaircapturetechnology,andexploringwaystouseseawater formineralstorageinrocksbeneaththeocean.Theultimategoal istomakeCCSmoreaffordableandefficient.Inadditionto research,CarbfixrecentlyannouncedacollaborationwithGreat CarbonValleytoexplorethepotentialoftheirtechnologyfor carbonstorageinKenya.

Conclusion

Inconclusion,thetop5carboncapturecompaniesof2024arenot justbusinesses,butpioneersleadingthechargeagainstclimate change.Theirinnovativesolutionsareatestamenttohuman ingenuityandourcollectivewilltosafeguardourplanet.Aswe moveforward,theirrolewillonlygrowinimportance.

Let’ssupportthesecompaniesintheirmission.Stayinformed, spreadtheword,andremember,everyactioncounts.Together,we canmakeadifference.Staytunedtoourblogformoreupdateson climatechangesolutionsandhowyoucancontribute.

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