Iconic Business women to follow in 2023

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Svetlana Mironyuk
Innovative Catalyst in the Business Landscape
Dean
SKOLKOVO School of Management

DLETTER EDITOR’S

Iconic Business Women to Follow in 2023

Empowering Paths to Follow!

earEsteemedReaders,

Thebusinessleadershiplandscapehaswitnessedaremarkabletransformationaswomenbreakbarriersandascendtotop positionsacrosscompaniesofallsizes.Thisriseofwomeninleadershiprolescanbeattributedtoincreasingeducational attainment,theproliferationofwomen-ownedbusinesses,andagrowingrecognitionoftheinvaluablecontributionsof diverseperspectivesintheworkplace.

Whatsetswomenleadersapartistheirdistinctskillsandperspectives,whichbreathefreshairintoboardroomsand executiveoffices.Theyemphasizecollaborationandnurturingrelationships,fosteringamoreinclusiveandproductive workenvironmentcharacterizedbyconsensus-buildingandheightenedmotivationamongteammembers.Moreover,their innateempathyandcompassionarevaluableassetsinnavigatingtoday'scomplexanddemandingbusinesslandscape, fosteringstrongerconnectionswithemployeesandcustomers.

Asthenumberofwomenincorporateleadershipincreases,sodoestheirtransformationalimpactonorganizations.Women leadersprioritizesustainability,socialresponsibility,andemployeewell-being,creatingasenseofpurposeandshared valueswithintheworkplace.Thepositiveeffectsextendtothebottomlineandsocietyastheybuildmoreinclusiveand egalitarianworkplaces.

Withallduerespect,weproudlyintroduceyoutoourlatestissue,"IconicBusinessWomentoFollowin2023,"featuring prominentfemaleleaderswhohavesetahighbenchmarkforfuturegenerations.Thesewomenentrepreneurshave emergedasexemplarsofabusinesspersonawithinmale-dominatedindustries,breakinggenderboundariesandadvocating forgenderequalityworldwide.

Inthismagazine,wespotlightSvetlanaMironyuk,DeanforDevelopmentandDigitalizationattheSKOLKOVOSchool ofManagement,whoseextensivethree-decadeexperienceacrossvariousdomainsandorganizationshasbeennothing shortofexceptionalintheRussianbusiness.

Additionally,wefeatureNehaRathor,MaithilleeZaveri,NellyOGedeon,GomathiShanmugam,andMaggieChen,who havebecomeiconicbusinesswomenleaders,pavingthewayforotherstofollow.

Wewishyouadelightfulreadingexperience!

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BUSINESS APAC

Svetlana Mironyuk 10

Dean for Development & Digitalization

SKOLKOVO

Mironyuk

S

SvetlanaMironyukbelongstothelistoftopmanagerial personalitiesinRussia.Throughouthercareer,shehashelda varietyofjobtitlesacrossmultipleorganizations,including FirstVice-President,EditorinChief,andManaging Director.HerinvolvementintheRussianbusiness environmenthasbeenexceptionalwhilelookingather careergraphandtheindustriessheservedin.Apersonality withalmostthreedecadesofcorporateexistencehasmuch toshare,whichcontainsthevaluableexperienceandan individual’swillpowertoencourageourreadersandyoung aspirants.

JoinusasweexplorethelifejourneyofSvetlanaMironyuk, awomanwhoconsistentlysetshersightsonachieving greatness.

BuildingBridgesofSuccess

Throughouthercareer,SvetlanaMironyukhasaccomplished extraordinarysuccessinvariouscreativefields,including PR,GR,communications,media,andmarketing.Duringher 11-yeartenureasacrisismanageratamajornationalnews agency,sheplayedacrucialroleintheorganization’s recoveryfromsalaryarrearswhileimplementingupdated technologicalandinfrastructureframeworks.Svetlana excelledinbuildingstrongteamsofmanagersand journalistswhocouldsuccessfullynavigatetherapidly changingdigitallandscape.Withover2,000employees across50countries,shewasinstrumentalinmotivatingthem toadapttochangesorseeknewopportunities.

Inthe2010s,Svetlanareachedthepinnacleofher mediacareer,earningnumerousaccolades.However,as aforty-year-oldCEO,shebegantoexperiencea professionalceilingandmidlifecrisis,whichledherto questionhernextsteps.Despitethechallenges, Svetlanamadeaboldcareermovebyenrollinginan EMBAprogramatChicagoBooth.Itprovedtobea transformativeinvestmentinherselfthatopenedup newopportunitiesandperspectives.Svetlanamet fascinatingindividualsfromdifferentcountries,learned newconcepts,anddiscoverednewmeaningsthat helpedherfindhertruecalling.

AtBooth,Svetlanadiscoveredherpassionfor developingcomplexandefficientworkingstructures. Shelaterappliedthisknowledgeatoneofthelargest Russianbanks,PwC,andtheSKOLKOVOSchoolof Management.Inaddition,herroleasVice-Rectorfor DigitalizationandProfessorofPracticeat SKOLKOVOshowcasedherexceptionalskilland proficiencyinthefield.Herstrategicvisionand expertiseindigitalinnovationpositionedtheschoolat theforefrontofeducationalexcellence,empowering individualswiththeknowledgeandskillsneededto thriveinthedigitalage.

LearningontheGo

Svetlanaadmiresindividualswhohavefoundtheir careerpathandremainedcommittedtoit.However,her careerpathhaschangedovertime.Indifferentphases ofherlife,shehashadotherrolemodels.Two significanticonsforherwereMargaretThatcherand PrincessDiana,whowerestrong-willed,decisive,and unafraidtospeaktheirmind.

Svetlanaunderstandstheimportanceofbeingadaptable andavoidingidealizingoneselforothers. “If you demand from yourself a perfect match in knowledge and skills, you can actually never start doing anything,” addsSvetlana.Instead,Svetlanathinks learningasyougoandgainingskillswhileachieving yourgoalsisessential.Thephrase“Justdoit” motivateshertotakeaction.Svetlanadefinesherselfby heractionsanddoesn’trequireadetailedplantostart. However,shedoesneedasignificantideathatmatters toherandothers,alongwithlike-mindedindividualsto workwith,assheisateamplayer

EmpoweringLeadersthroughSKOLKOVO’s UniqueOfferings

Personalgrowththroughmeaningfulconversations andknowledgesharingisessentialasanadult. Furthermore,mentoringandlecturingaregreat waystoachievethis.SKOLKOVO,thelargest privatebusinessschoolinEasternEuropeand CentralAsia,providesamplepersonaland professionaldevelopmentopportunities.

Foundedin2006bythebusinesscommunity, SKOLKOVOSchoolofManagementhasbecome thetopbusinessschoolinEasternEurope, accordingtotheFinancialTimes2020Executive Education.Additionally,ithassecuredthe49th spotamong95otherbusinessschoolsacrossthe continentintheFinancialTimesrankingof Europe’sleadingbusinessschools.

SKOLKOVOaimstotrainnationalandglobal leaderswhocancontributetotheschool’sgrowth andbecomepartofitscommunity.Itsmission, “To empower the leaders of tomorrow, guiding talent to succeed in shaping the future of the country and the world,” capturesthisvision.StartingfromJune1, 2023,theSKOLKOVOSchoolofManagement opensaquotaforspecialadmissiontoits educationalprogramsforleadersofthecharity industry.AspertheSKOLKOVOProbono initiative,morethan30programswillbeavailable toNGOprofessionals.

Furthermore,SKOLKOVOisdedicatedtogender equalityandhaslaunchedtheFemaleLeaders OpportunitiesandWholeness(FLOW)program, thefirstfemaleleadershipcourseinRussia.Ithelps womenovercomegenderstereotypes,achieve work-lifebalance,andadvancetheircareers.

Moreover,theLeadershipIdentityFoundationand Transformation(LIFT)programassistssuccessful professionalswhofeelburnedoutinrediscovering themselves.ForMBAandEMBAstudents, SKOLKOVOprovidesuniquecommunication modules,suchasarole-playinggamewhere studentscanpracticespeakingatapressconference andinteractingwithrealjournalists.

Successful leaders not only learn by themselves but also take care of developing and training their team so that it always has the most relevant competencies and skills.”

ApproachtoDigitalTransformation

AstheDeanforDevelopmentandDigitalizationat theSKOLKOVOSchoolofManagement,Svetlana hasbeenattheforefrontofdrivinginnovationand spearheadingtheschool’sdigitaltransformationfor thepastthreeyears.Withherexpertiseindigital marketing,data-drivencommunications,anddigital transformation,sheplaysapivotalroleinshaping theschool’sdirection.

Sheshowcasedhervisionaryleadershipduringthe pandemicbyswiftlyimplementinganemergency strategy.Inaddition,sheseamlesslytransitioned theschooltoonlineoperations,ensuringthat classescontinueduninterrupteddespitethe lockdowns.Oneremarkableoutcomeofthiseffort wasestablishingtheGlassRoomvirtualstudio,a pioneeringsolutionthatbecametheschool’s hallmark.Thisinteractivelearningplatform revolutionizedtheeducationalexperienceby

givingstudentsauniquemultimediawindow intotheschool’sworld.

Svetlana’scommitmenttoinnovation extendedbeyondvirtualclassrooms.Under herguidance,theSKOLKOVOSchoolof Managementintroducedcutting-edgeAR studios.Additionally,sheleda groundbreakingprojectthatbroughtavirtual professortolife.

ConstructiveChangestoEmpowerWomenLeaders

Svetlanahasspearheadedconcreteandconstructive changesattheSKOLKOVOSchoolofManagementto empowerwomenleaders.Recognizingtheimportanceof education,theschoolofferseducationalgrantsexclusively forwomenthroughcompetitiveselectionprocesses.These grantsprovidefinancialsupportandopendoorsto exceptionallearningopportunities.

Tofurtherfostergenderdiversity,SKOLKOVOSchoolof Managementimplementsquotasandspecialconditionsfor theenrolmentofwomenintheirprograms.Notably,grant competitionshavebeenheldspecificallyfortheFLOW program,offeringdeservingwomenthechanceto participateandexcel.Furthermore,takingempowermenta stepfurther,agreatschoolgraduatehasestablishedthe SKOLKOVOWomenClubwithanimpressivemembership ofaround1200women.

APAC’sBusinessLeadershipOverview

SvetlanaexpressedoptimismaboutAPAC’sbusiness leadershipandhighlightedimportantfactorsthatindicate theregion’sgrowthroadmap.Herinsightswereinformative andvaluable.Here’swhatsheshared:

Inrecentyears,businessleadershipintheAPACregionhas undergonesignificanttransformations,reflectingthe region’sdynamiccorporateculture.Leadersinthisregion embodyvitalqualitiessuchasastrongworkethic,seizing opportunitieswithdetermination,andmaintaininga positiveoutlook.

OnedistinguishingcharacteristicistheAPAC entrepreneurs’commitmenttofosteringpartnerships. Recognizingthevalueofcollaboration,theyactivelyseek outstrategicalliancestoaccessadjacentmarkets,attract investments,andexpandtraderelations.Thisapproach contributestotheregion’sgrowinginfluenceintheglobal businesslandscape.

Furthermore,APACleadersunderstandtheimportanceof innovationandadaptabilityindrivingprogress.The majorityofentrepreneursintheregion,morethan90%, swiftlyrespondedtothechallengesposedbythepandemic. Theydemonstratedagilitybyswiftlyadaptingtheir businessmodelstomeetevolvingdemandsandmarket conditions.

“ The qualities of a leader are determined more by the strengths of the personality than by gender-related characteristics.“

InsightsUnveilingtheQualitiesofSuccessful WomenLeaders

Intheever-evolvingbusinesslandscape,gender-related characteristicstakeabackseattothestrengthsofone’s personalitywhenitcomestoeffectiveleadership, accordingtoSvetlana’sperspective.

Aswenavigatethe2020s,theabilitytoembrace transparencyandhonestyindecision-makingholds paramountimportance.Themodernworld,withits unpredictability,demandsmaximumopennessfrom leaders.Communicationisequallyvital,aversatiletool toshapemindsetsandfosterteammotivation.

Anotheressentialqualityistheskillofdelegation, whichisoftenchallengingforperfectionists.However, inbusiness,relinquishingcontrolbecomesacatalyst forgrowth.Svetlanaemphasizesthesymbiotic exchange:tradingdecision-makingauthorityforthe opportunitytoscale,expandinfluence,andenhance effectiveness.

Fromherwealthofmanagementexperience,Svetlana highlightsthesignificanceofactivelistening,valuing diverseperspectives,andempoweringteammembers tofeelappreciatedandaccomplished.

ProactiveandPersistentLeadershipinDynamic BusinessWorld

Svetlanaunderstandstheimportanceofproactiveand persistentleadershipintoday’sfast-pacedand uncertainbusinesslandscape.SheagreeswithNassim Taleb’sinsightthat “the payoff of a human venture is, in general, inversely proportional to what it is expected to be.” Sheemphasizestheneedforquickresponses, flexibility,andcontinuouslearningtonavigatethese challenges.

Svetlanaenvisionsbringingpositivechangesbyfosteringa cultureofagilityandopen-mindedness.Shebelievesthat successfulleadersinvestintheirdevelopmentandprioritize nurturingtheirteams’skillsandcompetencies.By empoweringherteam,sheensurestheyareequippedtotackle anyobstaclesthatarise.

ApproachtoPersonalandProfessionalHarmony

Svetlanaunderstandsthesignificanceofworkingonprojects thatalignwithhervaluesandbringasenseofpersonal fulfillment.Sheconsidersachievingequilibriumaformof success.Svetlanabelievesthatstrivingforprofessionalgoals shouldnotleadindividualstocompromisetheirauthentic selvesorsacrificetheirpersonalpriorities.Whileshe acknowledgesthatshehasnotfullyattainedthisequilibrium, sheremainsresilientagainsttheimpactofmajorgeopolitical shiftsorpersonalchallenges,suchasherseconddivorce.

WiseWordsofInspiration

Svetlana’sremarkablejourneyembodiesthespiritof resilience,adaptability,andrelentlesspursuitofexcellence. Herabilitytotransformorganizations,navigatecrises,and builddynamicstructureshasearnedherrecognitionasa visionaryleader.Sheismoldingthenextgenerationof pioneerswithherpowerfulinfluence.Herlegacyasa successfulchange-makerissuretolast.Tospreadthespark, shesharessomesageadvicehere:

● Don’t let your inner limitations stop you! And don’t stop learning: abandon the old paradigms and don’t be afraid of the new ones.

● Unlearn and learn anew, as Toffler said. You can manage everything: build several careers, start a family—and more than just one—conquer mountain tops, scuba dive, and even start riding a mountain bike after you are 50, as I did.

Neha Rathor A Second Generation Leader

Pioneering Digital Transformation in Publishing

Inthedynamicbusiness landscape,womenhave emergedaspowerfulforces drivinginnovationandprogressacross diverseindustries.NehaRathor,a trailblazingfemaleleader,standsasa primeexampleofthosewhobreak barriersandchallengestereotypes, reshapingthecorporateworldasthe DirectorofADIMediaPvt.Ltd.Her exceptionalskillsandexperiencein strategicplanning,business development,marketingstrategy,and editingepitomizetheessenceofa skilledandaccomplishedexecutive.

Studiesconsistentlydemonstratethat companiesboastingbalancedand gender-diverseleadershipnotonly achievesuperiorfinancialperformance butalsofosterinnovationandelevate employeesatisfaction.Neha passionatelyemphasizesthat “by promoting more women to leadership positions, businesses can tap into a larger pool of talent, enhance creativity, and create a more inclusive work environment.”

Duringourin-depthinterviewwithNeha, wedelvedintothevariousdimensionsof herremarkableleadershipjourney, formingthecorefocusofthisinspiring successstory.Herapproachisresultsdriven,andsheexhibitsaprofound understandingoforganizationalneeds, enablinghertoconceiveanddeliver businesscontentofthehighestcaliber.

PioneeringtheDigitalTransformation ofADIMedia

Nehaembarkedonherleadershipjourney intheB2Bmediaindustry,armedwitha solideducationalfoundation.She graduatedwithaBAandMAinEnglish LiteraturefromSt.Stephen’sCollege, DelhiUniversity Aftercompletingher studies,Nehamadeadecisivechoiceto joinherfather’sbusiness,whereshe discoveredherpassionforpublishing.

Eversinceherentryintotheindustry, Nehahasbeenanindispensabledriving forcebehindthegrowthandsuccessof ADIMedia,aleadingB2Bmediahouse withanimpressive38-yearlegacystarted

Be open to learning. Embrace opportunities for growth and take on new challenges,

even if they seem

daunting at first “ ”

byhermother Asasecond-generationleaderinthis dynamicspace,Nehahasfearlesslytakenthereins, demonstratingdeterminationandvisioninequalmeasure.

Amonghermostsignificantachievementsisspearheading thetransformationofADIMediafromtraditionalprinttoa vibrant,modern-agedigitalbusiness.Thisforward-looking approachhasnotonlyopenedupexcitingopportunitiesfor thecompanybuthasalsogreatlybenefiteditsclients, reflectingNeha’sinnovativemindset.

ADIMedia:CateringtoBusinessAudiences

Sinceitsinceptionin1986,ADIMediahasemergedasa leadingB2Bmediahouse,cateringtoawiderangeof industries,includingconsumerelectronics,home appliances,carriers,enterprisenetworks,medical technology,IVD,lifesciences,andbroadcast,cable,and satellitesectors.Thecompanyemploysacomprehensive approach,enrichingeachverticalwithcoreprintproducts, onlineofferings,andstrategicpartnershipswithkey industryevents.Thecompanytakesprideinitsenthusiastic editorialteam,dedicatedtoprovidingcomprehensive, accurate,andunbiasedreporting.

Behindthescenes,ADIMedia’scirculationteamdiligently ensurestimelycommunicationsreachpurchasedecisionmakers,whiletheproductionteamembracesthelatestin designandstyle.Themarketingteamfocuseson maximizingadvertisers’returnoninvestment,whilethe teamofsearchengineoptimizerstirelesslyworksto enhancetheportals’reach.Fuelingtheseinitiativesisa robusttechnologyteam,whichdrivesADIMedia’sdigital success.Committedtodiversification,ADIMediaexpanded itsproductrangetoincludecustompublishingandtailored marketingsolutions.Leveragingitsextensivedatabaseand content,thecompanyofferscutting-edgesolutionssuchas e-newslettersande-mailblasts,amongothers,cateringto theuniqueneedsofitsclients.

HowNehaRathorCraftsaWinningTeam

Intheworldofbusiness,agreatteamformsthebedrockof success,atruththatNehaunderstandswholeheartedly Skillfullycraftingateamthatexcelsineveryaspect,Neha’s expertguidancehasresultedinaworkplacethatthriveson diversity,opencommunication,andacultureofcreativity andinnovation.

AtthecoreofNeha’sleadershipphilosophylies herbeliefinnurturingateamthatembraces diverseskillsetsandcomplementarystrengths. Assemblingagroupofindividualswithunique talents,shehascultivatedapowerhouseof collectiveexpertisethatpropelsthe organizationforward.

Withinthisdynamicteamenvironment,open communicationisnotmerelyencouragedbut celebrated.Neharecognizesthatthefree exchangeofideassparksinnovationandfosters astrongsenseofcamaraderieamongteam members.Byprovidingaplatformwhereevery voiceisvalued,shehasfosteredan environmentwhereideasflowfreely, empoweringeveryonetocontributetheirbest.

Creativityandinnovationpulseattheheartof Neha’ssuccessfulteam.Bypromotingaculture thatcelebratesandrewardsinnovativethinking, shehasinstilledadriveforcontinuous improvement.Thiscommitmenttopushing boundariesandexploringnewpossibilities givesherteamacompetitiveedgeintheeverevolvingbusinesslandscape.

AdaptabilityservesasanotherpillarofNeha’s teamculture.Withherguidance,theteam remainsagileandresponsivetothedynamic changesintheindustry.Herteameffortlessly embracesnewchallengesandstaysaheadofthe curve,provingtheirabilitytopivotswiftly.

EmbracingtheChallengesofSingle ParenthoodwithResilienceandSupport

Life’sjourneyoftenpresentsuswith unexpectedchallenges,andforNeha,takingon theroleofasinglemotherhasbeenoneofthe toughesttrialsshehasfaced.Balancingthe responsibilitiesofbothamotherandafatheris nosmallfeat.However,withthesupportofher parents,family,andfriends,Nehafindssolace inknowingthatshedoesnotwalkthispath alone.Herresilienceshinesthroughasshe wholeheartedlyembracesthedailychallenges ofbeingasingleparent.

“I overcome challenges to face the role of being a single parent every day, trying to maintain a

healthy work-life balance, and am thankful for the safety net and support system I have to fall back on,” Nehashares.

Inherownwords, “Sometimes, it is better to mom alone!” Neha’sstrengthliesin embracingheruniquejourneyasasingle mother,cherishingthepreciousmoments sheshareswithherchildren,andcreating anurturingenvironmentfortheirgrowth anddevelopment.

InspiringMessagetoAspiringWomen Leaders

Inapowerfulmessagetoaspiringwomen leaders,Nehasharestheguidingprinciples thathaveshapedherjourneytosuccess. Asawomanwhoshatteredbarriersand conqueredchallenges,sheemphasizesthe utmostimportanceofself-beliefand confidenceinachievinggreatness. “To all aspiring women leaders, believe in yourself and your abilities,” Nehaasserts. Shestressesthatconfidenceisthekeyto overcomingobstaclesandreachingnew heightsintheprofessionalworld.

Sheencouragesotherstobeopento learning,embraceopportunitiesfor growth,andfearlesslytakeonnew challenges,eveniftheymayseem dauntingatfirst. “Don’t be afraid to take risks and remain resilient in the face of setbacks,” Nehaadvises.

Inherview,everyobstaclepresentsan opportunityforgrowth,andsheadvocates beingfearlessinseizingsuch opportunities.Additionally,shefirmly believesinsupportingotherwomen, recognizingtheircrucialroleasthe backboneofanysociety

“Lastly, always lead with integrity, authenticity, and a sense of purpose. This is the example my parents have always set for me, and it's what I have imbibed,” Nehaconcludes,underscoringthe importanceofprincipledleadershipinher ownjourney

Jurne of Success Enprneur Maggie Chen

BornandraisedinFujian,graduatedfromXiamenUniversityand TheNationalUniversityofSingapore,startedherbusinessin HongKong.Throughouttheyears,herbusinesshasdeveloped intomainlandChinaandSoutheastAsia.Inher20yearsofventure,she hastravellednumerousmiles,leavingherfootprintsallovertheworld. SheusedtobeanEnglishteacher,thenanemployeeofaforeignMNC. Later,shemadeagorgeoustransformationandstartedherownbusiness, beginningasanordinarybusinesswoman.Today,sheisknownasa successfulentrepreneur.

ThisgreatleaderisnoneotherthanMaggieChen,afriendlyandcalm, simpleyetintelligentfemaleentrepreneur.CrystalLinkTechnologythat shefoundedhasalwaysadheredtotheoriginalintentionofenhancing foodsafety Thisplatformcreatedanonlineandofflineservicesupply chainsystemtosimplifySupplyChainManagement.Asaresult,ithas establisheditselfastheleadingserviceproviderinChina’ssupplychain industry,growingitsreputationovertime.

LeveragingAdvancedTechnologies

BeforeestablishingCrystalLinkTechnology,Maggiefounded SinoServicesInternationalTechnologies,aleadinginformation technologycompanyinChina.“SinoServicesleveragesadvanced technologiessuchascloudcomputing,bigdataandartificialintelligence tocreatemobilesupplychainhybridcloudsolutionsformorethan1000 enterprises,”saidMaggie.“CreatingvalueforusersiswhatSinoServices

President | Crystal Link Technology

DECORATED AWARDS CABINET

Influential Business Women leaders in Asia-Pacific 2020 award

Scientific and Advanced Innovative th Technological Figure in the 70 Anniversary of China

2018 Top 100 Outstanding Female Entrepreneur Award

2014 Asia Pacific Entrepreneurship Award winner

Top Ten Figure in the Annual China Logistics and Cold Chain Industry

hasbeendoing.”Wearehonoredtowinawardssuch as“Top10LogisticsTechnologySolutionSuppliers intheAsiaPacific”and“IndustryLeadingBrandof China”.Besides,SinoServicespassedtheCMMIL5 certification,rankingamongthetop1000software developmentcompaniesintheworld.

PonderingSolutionsForFoodSafetyIssues

“Inthepastfewyears,frequentoccurrenceoffood safetyissueshavebeenlinkedtoflawsofsupply chain.Ourteamhasalwaysponderedabout solutionsforthisproblem,andinnovatingmethods topushforthedevelopmentofbetterfoodsafety system,tolettheconsumersfeelmoreatease.” Maggiesaid.Hence,CrystalLinkPlatformwas bornewiththefocusonfoodcaterersandsuppliers, newretails,providingtrading,logistics,finance, software,andhardwareintegrationandothersupply chainoperationandmanagementservices,building anintegratedonlineandofflinesupplychainsystem. Atpresent,CrystalLinkTechnologyhasprovided comprehensiveservicesto500+enterprise customers,helpingcustomersachieveoverallSupply ChainManagementefficiencyimprovements.

One-StopLogisticsOperationServices

“CrystalLinkTechnologyusestechnologyto connecttheupstreamanddownstreamofsupply chains,andthroughdata-drivenlogisticsoperations andfinancialsupport,improvetheoverallefficiency ofthesupplychain,”saidMaggie,“onlythrough efficientcollaborationcanweimprovetheentire SupplyChainManagementefficiencyandprotectthe sustainabledevelopmentofenterprisesinthechain.”

CrystalLinkTechnologyusesdatatodrive procurement,production,sales,andlogistics, helpingenterprisecustomerssolveoperationalpain pointsandimprovemanagementefficiency.Atthe sametime,throughcontinuouslogisticsnetwork constructionandbusinessoverlay,CrystalLink Technologybuiltamulti-temperaturelayerand Omnichannelwarehousedistributionlogistics networktoprovidecustomerswithone-stoplogistics operationservices.Itrealizeslogisticsnetwork, serviceproduction,operationstandardization, maximumsecurity,anddatacollaboration.

“Asmoreandmorecustomersarebeingserved,we arethinkingmorethandevelopingasupplychain

operationplatform,buthowtobetterintegratecorporate visionwithsocialresponsibility,”saidMaggie.“Atpresent, manyChineseCompanieslagbehindtheirEuropeanand UScounterpartsintermsoftheirSupplyChaincapabilities. CrystalLinkTechnologyhelpstoacceleratethe transformationandupgradingofthesecustomer’ssupply chain,andpromotesthedevelopmentofthefood traceabilitysystem.”

AdheringCoreValuesAndLong-TermGoals

Withthedevelopmentofglobaleconomicintegration,close cooperationbetweencountrieshasbeenstrengthened.Thus CrystalLinkhasalsoventuredoverseas.“Inadditionto China,CrystalLinkisalsopresentinSoutheastAsiawith Singaporeasthemainbranch,andEuropewithHungaryas thefocalpoint.Thisistofosterrelationshipsbetween Chinaandothercountriesworldwide,”Maggiesaid.

Asthecompanyhead,Maggiespendsalotoftime travelingtomajorcitiesinChinaaswellasoverseas. Althoughhertimespentinthecompanyislimited,itdoes notaffecttheefficientoperationofthecompanybecause shehasaveryexperiencedteambehindher.Theyarethe cornerstoneofthesteadyandhealthydevelopmentofthe organization.Maggiebelievesthatthesuccessofthe companycomesfromavibrantcorporateculture,clear valueproposition,andunremittingeffortsoftheteam members.

“Entrepreneursfacemanychallengesinstartingabusiness. Thisisapricethataleadermustpaytogrowtheir business.”describedMaggieabouthercareerand entrepreneurialexperience.Sheiscurrentlyworkingwith herteamtoturnCrystalLinkTechnologyintotheworld’s leadingverticalindustrysupplychainoperationplatform. Hermottoisthis,“Adheretothecorevaluesandlong-term goalsofthecompany;alwaysmaintainahumble,savvy andinnovativenature.”

Hitachi Social Innovation is

Founder Maithillee

Maithillee Zaveri

An Ingenious Artist And A Brilliant Entrepreneur Of The Art Industry

Oftenartistsgounderappreciatedinthe society,asartisalwayscategorizedamongst ahobby.Duetolackofsupport,thereare fewartistswhogettheopportunitytoexploreandopt forartasacareer.Onesuchartistwhobelievedin herselfandpursuedhercareerinartisMaithillee Zaveri(FounderatMaithillee),despiteofinitially havingnosupportersshecontinuedfollowingher zealforart.Fromdoodlingonroughpagesto establishingherartstudio,Maithilleehasemergedas aningeniousleader.Shewasonly10yearsoldwhen shediscoveredherloveforart,andsincethenshehas beenexperimentingwithallkindsofmediumsand th colors.Inthe10 grade,theUniversityofCambridge showcasedoneofhersculpturesartworkandwithin thesameyear,shemanagedtosell3ofherpaintings.

“I was ambidextrous and I struggled a lot in studies. My mind always wandered in doodling or just sketching whatever I would visualize & capture those memories. The doodles were always at the last 10 pages of all my notebooks,”saidMaithillee.Itwas duringhercollegedayswhenthehorizontowardsart andhistorybroadenedandshedecidedtopursueitas acareer.However,herfamilybelievedthattherewas nofutureinarts,butafterseeingMaithillee establishingherselfasanentrepreneur,successfully runningherartstudioandfeaturingthroughout variouspublications,theystartedbelievinginher.

ArtDoesHaveaFuture

Asanartist,theassetyouhaveisyourartanditis difficulttogettheexposureneededtosucceed.For Maithilleetooitwasastruggleduringtheinitialdays ofhercareer,astherewerenotenoughopportunities fortheemergingartists.Shehadtophysically struggleoutsideartgalleriestomeetthegallery

ownersandgetherworknoticed.Allthiswastoo overwhelmingforastrugglingartistwhoinitially lackedsupportwhichledherintodepression.

Asartisthebesttherapyformentalhealth,Maithillee didovercomethistimetoo.Whileresearching,she alsofoundoutthatthebestplatformtoshowcaseart issocialmedia.

Socialmediadidgrantherwiththenoticeable attentionsheneededtoshowcaseherart,thuslanding herwithlotsofemailsfromartgalleriesacrossIndia. Shestartedgettingclientsforwhomshewould commissionartworksfortheirhomes/offices.These contractsgaveherthecourageandstrengthtoopen herartstudioinMumbaiin2017.

Itwasdifficulttosetupherselfintheindustrybut withalotofhardworkanddedication,shemanaged tosettleherartstudioonthemapofartgalleriesand provethatartdoeshaveafuture.

Shefurtheradded,“I thought I could sell through my own private collections directly to clients, conduct workshops for all age groups and do commission or customized works for clients too.”Thiswayshealso foundawaytocutthecommissionforthegalleries thatfeatureotherartwork.

Moreabout'Maithillee'

MaithilleetranslatestohappinessandforMaithillee herself,happinessisart.Anartistisagreatvisualizer andobserversoisMaithillee.Hermission,through Maithillee,istobecomeasuccessfulartistandhelp thosetalentedartists,whodreambig.Shehasbeenon herjourneyalonewithoutanysupportsoshe understandsthestrugglesofanartistclosely

Thispersonalexperienceledhertocreatea platformthatwouldassisttheotherstruggling artist.Theseartistswouldnothavetoworry aboutanysupportandwouldfocuson completingtheirdreams.

Maithilleebelieves,whenartistssupporteach other,theygrow.Eachartworkhasadifferent storyattachedtoitsonobodycanjudgeor analyzeit.Alloneshoulddowithartisto appreciateit.Andthishasalwaysbeenher missionandgoal.

Hercompanyprovidesvariouscreative servicesforvariousclientsacrosstheglobe. Theyincludethefollowing:

Ÿ Commissionworkswhereanimagegiven viamessagesorpersonallytotheartistto paintitexactlythewayitis.Thisalsogives themthefreedomtochoosetheirrequired size,medium,andmaterialtheywouldwish togetitmadeon/with(materialand medium).

Ÿ GivingthemVastutipsastowhatkindof paintingswouldsuittheirhome/office

Ÿ Stylingtheiroffice/wallsaspertheir preferenceorgivingthemsuggestionsby closelyworkingwithinteriordesigners

Ÿ Sellingartworksthroughprivatecollections andartexhibitions

Ÿ Conductingartworks(allagegroups)and seminarsforemergingartists(schooland collegestudents)

WithoutTalent,ThereIsNoBusiness

Maithilleebelievesthattheartindustryhasno genderstereotypes,talentiswhatcounts.And withouttalent,thereisnobusiness,whatsoever Becominganentrepreneurcamewithashare ofdifferentstrugglesbutMaithilleeswayedall thestrugglesthroughsheertalent.Shesays,

“Every individual has their own sets of qualities. But mine, are in the talent sector.” Wheremanyartistssticktoaparticulartheme, Maithilleebelievesinexploringalltheoptions. Thisiswhathelpsherinsharpingherskillsand becomebetterdailybecauseoftalenttriumphs attheend.

Herkeytosuccesswasalso'patience'.Shedidnotrushand exhaustherselfinthejourneysheawaitedheropportunity patientlyanddidsucceed.Sheadds,“It's very important to be patient in an art career. It may take days, weeks, months or even years to get noticed but don't lose hope because hard work always pays off!”

EffortsMaketheDifference

Thedefinitionofsmartandhardworkisdifferentforevery individual.Maithillee,however,believesthattoattaingreat heightsandleadabetterandcomfortablelifeifbothsmart andhardworkareincorporatedequally.Suchapersonindue timeattainsalltheaccoladesandrecognition.Maithillee furtherasserts,“If you are not smart your hard work will never pay. Just like a donkey only does hard work, whereas a horse does hard work but uses his smartness whenever and wherever needed.”Similarly,forsmartworkistheresultof hardwork,aswekeepworking,wedogainexperiencewhich helpsusattainexcellence.

Maithilleeconcludesbystatingthattheeffortisimportant, butwheretomakethateffortmakesadifference.

“Art is serenity, compete with yourself, and not others.”

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