The ‘In Utah’ style guide is a road map for preserving a consistent visual style for this initiative that encourages Utahns to shop and buy local goods, services and cultural experiences. The guide provides direction on the proper use of voice, tone, logo usage, typography, colors, imagery and guidance on sharing success stories.
The ‘In Utah’ campaign is managed by the Utah Governor’s Office of Economic Development’s marketing communications team in partnership with Salt Lake City-based Rumor Advertising.
