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We were also creative and smart. We decided that if we made Ideas and Business an either>and, not an either>or, we could make things happen. For our clients. And for ourselves. 50 years later, the data would suggest we’ve done that. $4,000,000,000 in capitalized billings. Almost 500 client partnerships formed. $275,000,000 in payroll. 2,995 awards won for our work. 55,000 volunteer hours worked. $35,000,000 in spending with minority-owned businesses. The scoreboard doesn’t lie. But it doesn’t tell the whole truth, either. The truth is we’re no longer young and scared. But we’re still playing that way. BUNTIN. 2072, here we come.

A. J. SMITH CO. A LIFE STORY FOUNDATION AARON’S INC. ACCEPTANCE INSURANCE ADELICIA (CORNER REALTY) ALADDIN/ALADDIN OUTDOORS ALADDIN INDUSTRIES/STANLEY ALCOA FUJIKURA ALEX S. PALMER & COMPANY

AMERICAN BORN MOONSHINE AMERICAN BREAD AMERICAN GENERAL & LIFE

AMERICAN GENERAL FINANCE AMERICAN HEALTHCORP ANTIQUE & GARDEN AQUACOVE ARGOSY NETWORK ARNET CORPORATION ARTHRITISCARE CENTERS ARVIN REPLACEMENT PRODUCTS AUDUBON REGIONAL MEDICAL CENTER BARGAIN HUNT STORES BAHAMA BREEZE BANK OF MISSISSIPPI BAPTIST BOOK STORE DIVISION BAPTIST HOSPITAL BARDSTOWN BOURBON COMPANY BARGE WAGGONER SUMNER BARRETT FIREARMS BASS, BERRY & SIMS BASS PRO SHOPS BEACHAVEN VINEYARDS BEAMAN AUTOMOTIVE BEANLIEU RUGS BELMONT COLLEGE BIOPAGE BI-RITE/FOODTOWN BISKITS BLACK ABBEY BREWING COMPANY BLAVOD EXTREME SPIRITS BLOCK DRUG (LAVA & GOODY’S) BLOCK DRUG / NUMZ-IT

BLUECROSS BLUESHIELD OF TENNESSEE COCA-COLA BOHANNON BREWING COKESBURY BONEFISH COLONIAL COFFEE BOOTH INVESTMENTS COLUMBIA HCA BOSTONIAN GOLF COMDATA BOSTONIAN STREET COMMONWEALTH BRANDS, INC. BOULT CUMMINGS CONNERS COMPTRONIX CORPORATION BRAID ELECTRIC CONSOLIDATED BISCUIT BREATHEAMERICA CONTRIBUTOR BRECKS COOPER, LOVE & JACKSON BRIDGESTONE CORPORATE CHILD CARE BROOKDALE SENIOR LIVING CORPORATE EXPRESS BROOKS TELECOMMUNICATIONS COSMOPOLITAN SPA BRUNSWICK / AMERICAN CAMPER COTTON PATCH BRUNSWICK / BORG CRACKER BARREL BRUNSWICK / MOTORGUIDE CRETORA & CO. BRUNSWICK / QUANTUM CUMBERLAND MUSEUM BRUNSWICK / ROADMASTER DECA INTERNATIONAL/GOLF BUDDY BRUNSWICK / ZEBCO DEERE & COMPANY BRUNSWICK / PINPOINT NETWORK DENTAL HEALTH MANAGEMENT FISHING SYSTEMS D.F. CHASE CONSTRUCTION BURGER KING CORPORATION DIABETES TREATMENT CENTERS CABINETS TO GO, INC. DIATECH ONCOLOGY CAIN SLOAN DOLLAR GENERAL CAPSTAR BANK DON PABLOS RESTAURANT CAPTAIN D’S DOT FASTENERS CARRABBA’S DREXEL HERITAGE FURNITURE CARENET DSI RENAL CASINO STRIP / HOLLYWOOD CASINO DUCK HEAD CASINO STRIP / SAM’S TOWN EAKIN & SMITH REAL ESTATE CEDARS SINAI EBBTIDE BOATS CENTURA BANK (RBC BANK) EBERHARD-FABER CHATTANOOGA MEMORIAL HOSPITAL EBONITE CHEEKWOOD EMBASSY SUITES CHINET COMPANY ENDATA CITGO PETROLEUM EQUICOR CITIZENS NATIONAL BANK EQUITABLE TRUST CLARITAS CAPITAL E.S. ROBBINS CLARKS OF ENGLAND EUDORA CLEAR CHANNEL RADIO CLIFFTOPS

EYE CENTERS OF LOUISVILLE FAMILY AND CHILDREN SERVICES FCS/AMERICAN EXPRESS HARTMARX – NORTH AMERICA FIDELITY FEDERAL AND ASIA FIFTH QUARTER RESTAURANT HAS LER & ASSOCIATES FINANCIAL SERVICES GROUP HASTON & ASSOCIATES FINETECH HEALTHIER TENNESSEE FIRST AMERICAN BANK HEA LTHMASTER FIRST AMERICAN MORTGAGE LG ELECTRONICS USA HEAVEN HILL DISTILLERY FIRST FINANCIAL MANAGEMENT LOGAN’S ROADHOUSE HELZBERG DIAMONDS FIRST HORIZON BANK LOUISIANA PACIFIC CORPORATION HESTER BATTERY FLAGG BROS. RETAIL LOUISVILLE REDBIRDS H.G. HILL COMPANY FLAGG BROS. SHOES LOWE’S HOME IMPROVEMENT WAREHOUSE HICKORY HOLLOW FLEMING’S STEAKHOUSE LUZIANNE BLUE PLATE FOODS HONDA MACGREGOR GOLF HOOSIER LOTTERY MANUFACTURERS WAREHOUSE HOSPITAL CORPORATION OF AME RICAMAPCO EXPRESS HUMANA FN AMERICA, LLC MAXWELL MEDICAL HUHTAMAKI FOODSERVICE FRANK ORR ARCHITECTS MEDICAL WEIGHT MANAGEMENT HYTEC FRIEDMAN’S MEN TAL HEALTH MANAGEMENT IASIS HEALTHCARE THE FUDGEY NUT MU SIC CITY GRAND PRIX IDEA ART GAYLORD ENTERTAINMENT NABANCO IKG INDUSTRIES GAME DAY COLLECTION NASHVILLE BALLET INSIGHT CABLE GEORGIA BOOT NASHVILLE BUSINESS JOURNAL INTERIOR DESIGN SERVICES GEORGIA FEDERAL BANK NASHVIL LE CH AMBER OF COMMERCE INTERTECH GENESCO NASHVILLE FEDERATION OF INDEPENDENT IRELAND’S GIBSON GUITARS BUSINESS J. C. BRADFORD & CO. GMI NAS HVILLE JUNIOR LEAGUE JACQUES-MILLER GOLD KIST NASHVILLE MEMORIAL HOSPITAL JAMISON GOLDEN BEAR INTERNATIONAL NASHVILLE TEAM HOLDINGS / NASHVILLE SC JERSEY FARMS GOLF CLUB OF TENNESSEE NATIONAL AUTO/TRUCKSTOPS JIM REED CHEVROLET GOODYEAR TIRE & RUBBER NATI ONAL BANK OF COMMERCE JOE M. RODGERS & ASSOC. COMPANY NATIONAL REHAB JUNIOR ACHIEVEMENT GOODY’S FAMILY CLOTHING NETRESULTS, INC. KEENELAND GORE-TEX NEWSPAPER BANK PUBLICATION KENTUCKY LOTTERY GOURMET FOODS NOMA OUTDOOR PRODUCTS KIRKLAND’S GRAY & DUDLEY NO RTHER N TELECOM KOALA CENTERS GREAT FINANCIAL BANK NUTURN KROGER FOOD STORES GRIFFIN TECHNOLOGIES O’CHARLEY’S RESTAURANTS KUSAN INC. HARDY SHOES ODGEN ENVIRONMENTAL & ENERGY LABOR WORLD OF AMERICA HARLEM GLOBETROTTERS ODOM’S TENNESSEE PRIDE LADIES HERMITAGE ASSOCA TION HARRAH’S CASINOS OLIVE GARDEN RESTAURANT LAQUINTA HARRY SADLER OLSON LAVA (BLOCK DRUG) HARTMANN LUGGAGE OPRYLA ND HOTEL & ATTRACTIONS LEASCO OPRYLAND PRODUCTIONS LEE COMPANY OPTIQUE DUMONDE LEE DANNER BASS. ORECK CORPORATION LIBERTY NATIONAL BANK ORION BUILDING CORPORATION OUTBACK STEAKHOUSE

OUTDOOR RESORTS OF AMERICA OUTLETS LTD. OVATION EVENTS PA MEDICAL PADUCAH BANK PAPA JOHN’S INTERNATIONAL, INC. PARKE CORPORATION PARGO’S RESTAURANT PEEL BROADCASTING (WZTV) PEP INDUSTRIES PERKINS & MARIE CALLENDER’S PHYTON TECHNOLOGY PINE HOSIERY MILLS PINKERTON PINPOINT NETWORK FISHING SYSTEMS POLK & SULLIVAN POPS RITE POPCORN PORELON POSTMASTERS PRECISION COLOR PREVENT CHILD ABUSE TENNESSEE PRO-TRAILER PUROLATOR QUALITY BAKERS RADEMACHER’S CHOP HOUSE REBEL SEED RECOVERY CENTERS OF AMERICA RED LOBSTER REEMAY ROBERT J. YOUNG COMPANY ROCKPORT GOLF ROGERS MANUFACTURING ROYAL BANK OF CANADA RBC – CAPITAL MARKETS RBC – WEALTH MANAGEMENT RBC – INVESTOR SERVICES RUBY TUESDAY RESTAURANT RUDY’S FARM SAVANNAH FOODS SAZERAC COMPANY INC. SCHLOTZSKY’S DELI SEARS SERVICE MERCHANDISE SERVPRO SILVERCARE SHONEY’S INC.

SHONEY’S SPECIALTY SHRADER AUTOMOTIVE SMITH & RODGERS SMOKEY BONES TRABUE TRANSMISSION SOUTH CENTRAL BELL TRACTOR SUPPLY COMPANY SOUTHERN LAND COMPANY LLC TRAK AUTO SOUTHERN STATES TRAVEL CENTERS OF AMERICA SOUTHERN ORTHOPEDICS & SPORTS TRAVELLERS REST SOUTHLIFE HOLDING COMPANY TRAVENOL LABS SP FOODS/CAPTAIN D’S TREX COMPANY SPRINTZ TRIMFOOT COMPANY SQUARE 2 GOLF TRISTAR HEALTH SYSTEMS STANDARD CANDY TROPICAL SMOOTHIE CAFÉ STELLA ROSA TRUSTMARK STENNIS FOR CONGRESS TRUXTON TRUST STETSON BOOTS UNITED METHODIST COMMUNICATIONS STILLHOUSE SPIRITS UNITED METHODIST PUBLISHING HOUSE STOCKDALE’S UNIVERSAL TIRE STROEHMANN BAKERIES USECO STONEY RIVER VALMONT CORPORATION SUMMER LIGHTS VANDERBILT SWAN BALL VF IMAGEWEAR SWEDISH MATCH NORTH AMERICA VICKERS LINCOLN MERCURY SYNAPSE WIRELESS WASHINGTON IND. & CAREER TAXI ON DEMAND, LLC WASHINGTON MANUFACTURING TCS MANAGEMENT WD40 CORPORATION TDS WEALTHTRUST TEHAMA GOLF APPAREL WEIGHT CONTROL CENTERS TENNESSEE ARTHRITIS FOUNDATION WELL PLACED SMILE TENNESSEE BANKERS WESTERN SIZZLIN TENNESSEE CONSOLIDATED COAL WICK FOWLER 2-ALARM CHILI TENNESSEE DEPARTMENT OF AGRICULTURE WILLIAMS TRAVEL CENTERS TENNESSEE DEPARTMENT OF TOURISM WINDY HILL SPIRITS TENNESSEE EDUCATION LOTTERY WINNER BOATS TENNESSEE FARMERS CO-OP WINSTON FOR GOVERNOR TENNESSEE REPERTORY THEATRE WNGE-TV TENNESSEE VALLEY AUTHORITY WONDERS OF WILDLIFE MUSEUM TENNESSEE WINE & SPIRITS WOOLWORTH TIMBRE WOODFORD RACING THE CONTRIBUTOR WSM, INC. THE HERITAGE FOUNDATION WYNDHAM HOTELS AND RESORT 3RD HOME LIMITED TNA ENTERTAINMENT TN T

A BANK LOANED US $5,000, and a few clients gave us an opportunity to prove ourselves. Fidelity Federal, Jersey Farms Milk, Kusan Toys, Washington Manufacturing, and Winner Boats. Thank you. Your show of trust made everything else possible.

STAFF PHOTO TAKEN IN FRONT OF THE 23RD AVENUE NORTH OFFICES. JUDY DANIEL, THIRD ON LEFT, IS STILL WITH THE AGENCY. LONGTIME AGENCY MAINSTAY BILL HOLLEY IS SECOND FROM LEFT IN REAR.

THE AGENCY BEGAN RAISING EYEBROWS AND COMPETING WITH COMPANIES FIVE TIMES OUR SIZE.

WE CELEBRATE OUR RECOGNITION AT THE DIAMOND AWARDS.

FROM 9 EMPLOYEES TO 16. A new HQ at 900 Division St. touted as “the first building designed exclusively for an ad agency in Nashville.” At 31, Senior becomes the youngest Nashville Ad Federation President in club history, a move signaling the agency’s soon-to-be climb to the top of the Nashville ad market.

WE WENT TO WSM-TV STUDIOS AND BROUGHT IN CLIENT PRODUCTS, INCLUDING A 17-FOOT WINNER BOAT. OUR FIRST BUSINESS SECTION AD IN THE NASHVILLE TENNESSEAN.

OUR NEW DIVISION STREET HOME GAVE US A PLACE TO ACCOMMODATE NEW CLIENTS AND GROWTH. TODAY, THE BUILDING STILL STANDS ON DIVISION STREET AMONG DOZENS OF HIGH RISES.

SR. PRESIDING AT THE ANNUAL DIAMOND AWARDS.

OUR NEW DIVISION STREET HOME GAVE US A PLACE TO ACCOMM ODATE NEW CLIENTS AND GROWTH . UNTIL JUST THIS YEAR, THE BUILDIN G STILL STOOD AMONG DOZENS OF HIGH RISES. SR. PRESIDING AT THE ANNUAL DIAMOND AWARDS.

THE AGENCY MOVES into its new digs on Division Street, with landscaping by staff. What goes on to become a multi-decade relationship with First American National Bank is born. The partnership will see them go on to dominate the Southeast market. Ironically, the same can be said for us – with an early warning shot coming in the form of our first 5 Southeast ADDYs.

WE WERE PRIVILEGED TO PRESENT AGAINST OTHER AGENCIES FOR THE FIRST AMERICAN NATIONAL BANK ACCOUNT. WE WENT ON TO WIN THE PRESENTATION, WHICH LAUNCHED AN AMAZING 25-YEAR RELATIONSHIP. DURING THOSE YEARS, WE WORKED WITH NO LESS THAN FIVE CEOs AND EIGHT ADVERTISING DIRECTORS. ALL OF THEM BECAME GOOD CLIENTS AND G OOD FRIENDS -- A RARE COMBINATION EVERY AGENCY HOPES TO EXPERIENCE.

SUDDENLY, THERE WERE 27 OF US, and we were beginning to feel like a legitimate Agency. New clients were added across diverse categories: Home Furnishings and Construction; Automotive; Leisure and Recreation. Years later, when pressured to “specialize” the agency to only one industry, this early commitment to diverse client partnerships will help reinforce our instinct to stay the course. Doing well in one category always makes you better in another. OUR IDEAS BEGAN TO SHOW UP IN UNSUSPECTING PLACES.

ITIO N AND ANOTHE R YEA R OF REC OGN ING WITH PET COM ANOTHE R YEA R OF ERIC ERIC SON AT R CTO DIRE E ATIV CRE , ERIC DEN , MAD JOHN AND AND ASS OCIATES, LE DURY NOB OF R CTO DIRE E ATIV CRE AND ASS OCIATES.

A MILESTONE YEAR. Our first network TV campaign broke for Rappers Sportswear, featuring U.S. Open golf winner Lou Graham. A little-known KY retailer with only 250 stores launched its first TV campaign with Jim Ed Brown — “Who says a dollar won’t buy much anymore? A dollar’s still a dollar at your Dollar General store.” (Fittingly, Jim Ed was from Dollar, Arkansas.) Comdata, the pioneer of credit card processing, asked us to help launch not only their brand – but an entire new form of commerce. And we took another bite of new business with the addition of the Evers family’s Sunbeam Bread.

IN AWARD S. ANOTHE R GOO D YEA R IVE S BIL L CUT EXE NCY AGE H IN COM PAN Y WIT WH ITE , TER SAT L HUD SON AND BIL TUL ATE S GRA CON LE EAG S NCI ADDY CHA IRM AN FRA NER S. THE NIG HT’ S MA JOR WIN

THE FIRST DOLLAR GENERAL FOUNDED BY MR. J. L. TURNER RIGHT OFF THE SQUARE IN SCOTTSVILLE, KY.

OUR BANKING SUCCESS at home propelled us into Kentucky, where we became AOR for Liberty National Bank. The year also saw Cain-Sloan (now Dillard’s) and Braid Electric join our client ranks. And we partnered with the prominent New York brand imaging firm Lippincott & Margulies to reposition Ireland’s Restaurants.

THE FIR ST HO RSE S RAN HER E IN 187 5, OV ER 100 YEA RS AG O. WH EN THAT FIR ST FLA G DRO PPE D ON THAT FIR ST RAC E, THE RE WA S A BAN K HER E THA T WA S ALR EADY 21 YEA RS OLD… LIB ERT Y NAT ION AL.

(MUSIC ) THE DOWN S…

WHEN ALL THIS WAS STILL OPEN FIELD, LIBERTY WAS AT WORK HELPING A YOUNG RIVER TOWN GET UP ON ITS FEET.

IT’S BEEN BACKING THAT TOWN EVER SINCE. REMEMBER, THERE ARE HORSE RACES, AND THERE IS THE DERBY. THERE ARE BANKS, AND THERE IS LIBERTY.

TO SELECT WHEN LIBERTY NATIONA L BANK IN LOUISVI LLE DECIDED PATE. PARTICI TO ASKED BE TO ATE FORTUN A NEW AGENCY, WE WERE A KENTUC KY WHEN WE WON THE BUSINES S, IT WAS UNHEAR D OF FOR . THUS BANK TO GO OUTSIDE THE COMMO NWEALT H FOR AN AGENCY A LONGSTARTED A RELATIO NSHIP THAT SPANNE D 12+ YEARS AND IN LOUISVI LLE RUNNIN G CAMPAI GN THAT TOOK LIBERTY FROM #3 BANK AWAREN ESS TO A MULTI-STATE HOLDIN G COMPAN Y WITH 2X AD + BRAND ROBERT ACTOR ED FEATUR GN CAMPAI THE BANK. OF ANY COMPET ITIVE ER OF THE LANSING NOT JUST AS A SPOKES PERSON , BUT AS A REMIND THEIR HISTORY. DEEP CONNECTIONS BETWEE N A PEOPLE , THEIR CITY AND CHURCH ILL LIBERTY PRESIDE NT FRANK HOWER WAS CHAIRM AN OF FIRST DOWNS, WHERE HE GAINED US PERMISS ION TO FILM THE AND THERE IS COMME RCIAL EVER SHOT THERE. “THERE ARE BANKS. GN NATIONA LLY 5 LIBERTY.” WOULD RUN ON TO SWEEP BEST BANK CAMPAI AND WIN THE OUT OF 10 YEARS, BEST OF SHOW IN THE SOUTHE AST ADDYS AGENCY ITS FIRST CLIO.

A YEAR OF INCREASED BUSINESS and rarified air. Our name and identity for the new “Clifftops” mountain community landed us not only the business but first choice of a lot where a new agency retreat would be built. Iconic brands Heaven Hill Distillery, Opryland, Rudy’s Farm and WSM all came our way. And we led all Nashville agencies in ADDY awards – not the first time to do this. And certainly not the last.

AGENCY MAINSTAY AND LONGTIME HEAD OF OPERATIONS JACK PENTZER, A FELLOW STAFFER, STAFFER AND SR. UPHOLD THE TRADITION OF ALWAYS MAKING IT INTO THE OFFICE WHEN IT SNOWS.

ATE TO AG AIN WE WE RE FO RT UN OU R SPE CIA L . LEA D IN TH E AD DYS T TO TH OS E OU NT WE ION AP PR EC IAT D US AN D TE OR CL IEN TS WH O SU PP WO RK . IVE EAT CR OD GO RE SPE CT ED

MORE BANKS TURN TO BUNTIN. Indiana-based Citizens National Bank enlists our creativity, bringing our bank client portfolio to 4. We reposition Mr. D’s Burgers + Fish to Captain D’s – “The Great Little Seafood Place.” The start of a 15-year partnership that would see them grow to 700+ restaurants.

SEE TO THE YEAR THAT SAW US TRAVEL TO LEBANO N, TENNES DANNY MEET WITH A YOUNG SHELL OIL DISTRIB UTOR NAMED FOR STOP MIGHT WHO ERS TRAVEL THOSE EVINS. TO REWARD HE GAS, HE OFFERE D “GOOD COUNTRY COOKIN G,” IN WHAT CALLED AN OLD COUNTRY STORE. LKS RE WA S WH ER E FO TH E CO UN TRY STO EE ZE, BR HIS IDE A WA S TH AT E TH ’ TIN OO “SH TH E TIM E GATH ER ED TO PA SS WA S AN AM AZ ING LY TLE , TO O.” DA NN Y LIT A ’ LIN FEE D AN TAN CE OF HO NE STY OR O KN EW TH E IMP INT UIT IVE CE O WH STA RT ED A LU ES . TH AT ME ET ING AN D AM ER ICA N VA ES TO DAY. INU NT CO AT TH RE LAT ION SH IP

WITH A STAFF OF 35, it was time to relocate again. Construction began on what would become Phase 1 of our Hawkins Street location. We also had the pleasure of getting to know Dan Evins and the folks at Cracker Barrel, who were interested in seeing if their 17-store chain could become national. 650 stores and 42 years of continuing partnership later, we’d humbly say the answer is Yes. Our proven ability to deliver RESULTS for banks again landed us AOR duties for the Tennessee Bankers Association and their first-ever statewide TV campaign.

OUR WORK EARNED US THE LARGEST NUMBER OF SOUTHEAST ADDYS FOR THE SECOND TIME AND A PRESTIGIOUS NATIONAL CLIO AWARD. IN THE SAME YEAR, SENIOR WAS NAMED AD MAN OF THE YEAR BY THE NASHVILLE AD FEDERATION.

THE GROUNDBREAK ING INVITATION TO OUR NEW OFFICE COMPLEX ON HAWKINS STREET.

THE AGENCY WAS ASKED TO JOIN the American Association of Advertising Agencies (4A’s). We were named National Agency for all Sunbeam Bakeries. For Gourmet Foods, we designed the now-famous packaging for Tiger Sauce and Tennessee Sunshine. We had the privilege of helping launch the successful Ebbtide Boat Company. And we were fortunate to again lead Nashville in ADDY awards won.

AM ER ICA N S FA MI LY AT TH E WI TH TH E EV ER TO PR ES EN T D KE HAVIN G WO RK ED AS RE , WE WE Y IN NA SH VIL LE AN MP CO KE RS IN TH E D BA EA BR L SU NB EA M L AC CO UN T OF AL D AN GO FO R TH E NATIO NA ICA CH AIN ST R PR ES EN TIN G AG T CO UN TRY. AF TE TH IS IM PO RTAN D DE AR AW RE CIE S, WE WE OS E MA NY TH OF E NE W YO RK AG EN ON Y ER D EV NM EN T. WE FO UN TS . ND ER FU L CL IEN NATIO NA L AS SIG RK WI TH AN D WO WO TO SY EA BE BA KE RS TO

A YEAR OF AGGRESSIVE GROWTH IN national work. Our first network golf tournament spots were created for Bostonian Shoes, featuring Jack Nicklaus. Ben Savage, brother of “The Wonder Years” star Fred Savage, appeared in a national campaign for Sunbeam Bread. We helped Stetson Boots become the hottest new Western line of the year. And Genesco assigned us fashion retail brand, Hardy Shoes.

JACK EYES A LONG PUTT IN HIS BOSTONIAN GOLF SHOES.

SR. EYES THE PONIES AT THE ANNUAL IROQUOIS STEEPLECHASE.

ANOTHER OF WHAT WOULD BECOME Nashville’s defining businesses, Hospital Corporation of America, assigned us to launch Senior Friends in all HCA hospitals. With publishing, direct mail, program design, recruitment and advertising, the work was a preview of today’s omni-channel discipline. Creatively, the Agency won our first International Film Award. And, yep, more Clios.

THE AGE NCY BEG INS TO GAIN NOT ICE IN BOT H THE BUS INES S AND AD INDU STRY PRE SS.

AG AI N , H O N O RE D IN TH E AD DY H EA LT H Y AN S W IT H D FI ER C E C O M PE TI TI O FR O M ER IC N ER IC SO N & AS SO C IATE S.

PHASE 2 CONSTRUCTION at our Hawkins Street home added a wing for media, as well as our distinctive creative roundhouse, skylight and “pink tables” area. Our footwear experience led us to be named U.S. Agency for Clark’s of England – with an initial assignment to re-launch the iconic Desert Boot. Pinkerton Tobacco Company named us AOR for all loose-leaf brands except for category leader Red Man, which would come our way not long after. We had the privilege of working with 2 additional landmark Nashville companies: Jamison Bedding and Murray Ohio.

OF ENGLAN D, WHICH THROUG H OUR WORK FOR WORLDW IDE SHOE BRAND, CLARK’S ASSIGNM ENT TO OWNED BOSTON IAN GOLF SHOES, WE WERE GIVEN THE AN MARKETS. EUROPE AND U.S. THE TO BOOT” “DESERT RE-INTR ODUCE THE FAMOUS OFFICER S WHO WORE ORIGINA LLY GIVEN ITS NICKNA ME BY WWII BRITISH ARMY ELY POPULA R IN THE IT IN NORTH AFRICA, THE DESERT BOOT HAD BEEN EXTREM ITS ORIGINS AND GIVES 1950s. THIS IN-STOR E POSTER TAKES THE BOOT BACK TO BOOT” REMAIN S IT DISTINCTIVENES S AS AN EVERYDAY SHOE. THE “DESERT TODAY. UNRIVAL ED FOR COMFORT AND IS STILL WIDELY SOLD

AGENCY CAPABILITIES were enhanced via the creation of Buntin Public Relations, a fully integrated, full-service PR company. Through our work for Bostonian Golf Shoes, we were named national agency for MacGregor Golf, owned by Jack Nicklaus. Koala Drug & Alcohol Centers, Gibson Guitar, and Outlets Limited also joined as clients – further deepening our reach into Nashville’s leading businesses. IAN HEL PED US OUR WO RK WIT H BOSTON EGO R GOL F, CGR MA FOR NCY BEC OM E THE AGE US. THI S KLA NIC K JAC WH ICH WA S OW NED BY NG WIT H RKI WO OF S RIE MO ME BEG AN YEA RS OF LD BE DEM AND ING , A TRU E LEG END. HE COU HAV E BEE N MO RE NOT LD COU BUT THE WO RK US S A GRE AT HON OR FOR REWARD ING . SO IT WA FRI END ON AND ENT CLI OUR TO CON GRATUL ATE ABL E AS THI S. AN HON OR AS REM ARK

THE NASHVILLE-BASED COMPANY today known as Healthways named us to launch two concepts: Arthritis Care Centers and Diabetes Treatment Centers of America. Building on our healthcare experience, Chicago-based Baxter Travenol engaged us to launch national hearing device chain, Timbre. Our first experience in HMO marketing followed suit via new assignments from HealthMaster.

D SS WO RK ET HIC AN TH E SM ARTS, TIR ELE N E AG EN CY HA D BE GU TH OF RIT SPI E CO MP ET ITIV CIE S ON EN AG R HE OT T PU D TO GA IN NOTIC E. AN NOTIC E, AS WE LL.

BUNTIN VS. ERICSON AGAIN. ERIC WAS A TALENT ED CREATIV E FOE AND A TOUGH COMPET ITOR. THE COMPET ITION BETWEE N OUR TWO COMPAN IES MADE US BOTH BETTER .

WITH BILLINGS TOPPING $40 MILLION, we were listed for the first time – but not the last – as a Southeast “Hot Agency” by ADWEEK. Buntin Out-of-Home Media (BOOHM) was formed to provide specialized management of outdoor advertising. A satellite PR office was established on Eighth Avenue when we converted Nashville’s oldest car wash (deserted for 6 years) into Buntin PR. Hartmann Luggage, Vanderbilt Medical Center, Beaman Automotive, Standard Candy Company, Bank of Mississippi and Pine Hosiery all joined our client roster. Continuing our work with celebrities, Roger Staubach was chosen as spokesperson for Reemay, appearing in our national TV launch for their landscaping fabric.

EST CAR WA SH TO FRO M NAS HVI LLE ’S OLD DQUART ERS . IT HEA M FIR PR NAS HVI LLE ’S NEW EST FAN CY LIT TLE STU CCO AND A WA S AM AZI NG WH AT A LDI NG. BUI NED NDO ABA AN ENT RYWAY WIL L DO TO

FOR THE 2ND STRAIGHT YEAR, the Agency was named a “Hot Agency” by ADWEEK. A 16,000SF Phase 3 addition was completed at our Hawkins Street HQ, complete with our own brass fire pole. Arnet Corporation, Northern Telecom, Optique du Monde Eyewear, the Nashville Network and Corporate Child Care all enlisted the agency to fan the flames of their business.

S.A . HAB IB, JOH N SHA RPE CH SR. AND JAC K PEN TZE R WAT DOW N DE SLI TO ST BE THE FIR OPE NIN G THE FIR E POL E AT THE AREOF THE NEW 16,0 00- SQU HAW KIN S OUR TO N ITIO ADD T FOO . STR EET HEA DQUART ERS

THIRD TIME “HOT AGENCY” honors came our way from ADWEEK. The agency led all Southeast agencies in ADDYs. The Bank Marketing Association awarded us “Best of TV” nationally for our continuing Liberty campaign. Add another Clio for our Terlingua, Texas “Chili Cook-Off” promotional kit. And to keep up with the pace of growth, the agency acquired our MU-2P 7-seat prop jet. Keeneland Racetrack named us their agency. Market Street Brewing, Equicor Insurance, Endata call on Buntin PR. And a small farm supply store chain, Tractor Supply, comes to us for a jingle that featured the then-courier for Opryland – a tall, skinny kid with a big voice named… Alan Jackson.

THE BUNTIN CHILI COOK-OFF TEAM COMPETED FOR MANY YEARS IN NATIONAL COMPETITION. A TRIP TO TERLINGUA, TEXAS GAVE US THE OPPORTUNITY TO PRODUCE OUR “BORDER PATROL CHILI” NEW BUSINESS MAILER AND A NATIONAL CLIO.

ERI ES, THE WIT H STR OEH MA NN BAK TO SUP PORT OUR WO RK NED OUR OPE WE , NORTHE AST LAR GEST BAK ER IN THE AGG RES SIV E ED IAT INIT HAD NN . STR OEH MA PHI LAD ELP HIA OFF ICE CAT EGO RY SHA RE IN MAT ICA LLY INC REA SE GRO WT H PLA NS TO DRA ED PHI LAD ELP HIA , LUD INC ICH TS, WH THE EASTER N MA RKE ER MA JOR MA RKE TS. H, BALTIM ORE , AND OTH NEW YOR K, PIT TSB URG D’ITALI ANO BRE AD AND E LIT TASTEE OUR INT ROD UCT ION OF WA S ION IN SIX WE EKS AND POSTED 35% DISTRI BUT S. JUD GED A HUG E SUC CES

BILLINGS TOP $50 MILLION with the win of Stroehmann, the largest bakery chain in the East. Our campaign to launch their Tastee Lite line into the New York market achieves a 20% share in 6 weeks. Pinkerton launches Red Man Moist Snuff with an unheard-of 78% trial rate. Duck Head Apparel selects the Agency to lead its national fashion push. And ADWEEK again included us in its “Hot Agency” list.

AGE NCI ES, THI S DOU BLE AM ONG ALL SOU THE AST E HON OR. REC OGN ITIO N WA S A TRU

THE AGENCY CARRIES ITS “HOT” LIST recognition from ADWEEK into a 5th consecutive year. In a miscount of ballots, ADWEEK also names Sr. Southeastern Ad Executive of the Year. Buntin PR receives a record 20 awards from the International Association of Business Communicators. And, once more, the Agency leads all other Southeast agencies in 7th District ADDYs.

VICTORY NIGHTS AT THE ADDYS WERE ALWAYS FUN AND ROWDY.

THE AGENCY DEFEATS ATLANTA AND CHICAGO to win the Kroger business in multiple states. Chattanooga Memorial Hospital, Georgia Boot, Luzianne Foods and Wick Fowler Chili all enlist agency services. A partnership is formed with worldwide PR firm Fleishman-Hillard to provide expanded PR and related services to clients. And the agency charts a new course in its design, packaging, promotional, identity and collateral offering via the creation of EastWest Design.

OUR KROGER RELATIO NSHIP LED TO A HUGE NUMBER OF MEDIA AND CREATIV E CAMPAI GNS. ONE, THEMED KTV (KROGE R TV), SAW US PRESEN T AND SELL THE IDEA OF FILMING A DIFFERE NT KROGER SPOT EVERY DAY OF THE WEEK. THE EFFORT WAS A TRAFFIC KING AND PRODUCTION NIGHTM ARE – BUT A FIRST FOR THE KROGER NATIONA L ORGANI ZATION. WE WENT ON TO RESEAR CH AND ADVISE KROGER MANAGE MENT IN CINCINN ATI ON STRATEG IES TO COMBAT WALMART’S ENTRY INTO GROCER IES.

O W IN G N UMBER O F KENTU AG E N CY C K Y- B A S OPENS O E D C L IE N U R F U L LTS , T H E S E R V IC E LO U IS V IL L E O F F IC E.

IC E A G R

BUNTIN ADVERTISING BECOMES The Buntin Group to better describe the 360-degree complement of services offered. BlueCross BlueShield of Tennessee names us AOR. A Louisville office is opened to service an exploding number of KY-based clients. Baptist Hospital, Baptist Book Stores, Trak Auto and the Nashville Chamber of Commerce all join as clients. And Buntin Out-of-Home Media launched their proprietary technology platform, GeoTrak®, which will go on to reset the bar for OOH media management in the industry.

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FOR THE 6TH TIME IN 7 YEARS, the Agency is named to ADWEEK’s “Hot” list. And for the 5th time, the Agency leads the Southeast in ADDY awards won. Goody’s Headache Powders and 76 Truckstops are national brands that headed our way.

AN ORIGINA L ASSIGNM ENT FOR THE GOODY’S ACCOUN T LED US ON A SUCCES SFUL JOURNE Y TO NEW JERSEY WITH GOODY’S , LAVA SOAP AND OTHER CPG BRANDS OWNED BY BLOCK DRUG. IT ALSO GAVE US THE OPPORT UNITY TO WORK CLOSELY WITH YET ANOTHE R LEGEND, NASCAR ICON RICHARD PETTY.

W IT H N T IN U E S IT IO N C O N G RDS. O A C E W ER LA C R E AT IV N AT IO N A AG E N CY CAL AND LO H T O B

“BUNTIN U” IS CREATED TO FOSTER NEW avenues of employee learning across all aspects of the business. The Agency again gains national creative recognition with a Clio Award and again brings home more ADDYs than any other Southeast agency. (Did somebody say “Again”?) New wins for Aladdin’s Stanley Steel Bottle and for Zebco Fishing launch the agency into what will become a decade-plus run of brand building in the outdoor recreation, sporting and enthusiast categories.

MB ER S A TO GIV E TE AM ME “BU NT IN U” IS BO RN FER EN T DIF E TH OF G DIN DE EP ER UN DE RSTAN ING PLATFO RM E AG EN CY – A TR AIN FU NCTIO NS OF TH IST EN CE TO DAY. TH AT IS STI LL IN EX

BRUNSWICK CORPORATION, owner of Zebco, added acquisitions of Roadmaster, Mongoose and Ride Hard Bicycles; Igloo Coolers; American Camper camping equipment; and Remington and Browning hunting apparel to their existing lineup of Zebco, Quantum and Lew’s tackle, as well as MotorGuide and Mercury SmartBoat marine brands – all of which was assigned to us as National AOR under the BORG (Brunswick Outdoor Recreation Group) banner. ON IN THIS WE’RE NOT EXACTLY SURE WHAT ’S GOING SR. (WHO WAS IN PICTU RE, BUT EVERYONE SEEM S GLAD SPEE DO AREA OF HIS SKINN Y PHAS E) IS OBSC URING THE NAL WRESTLER . WHAT LOOKS TO BE A SEMI- PROF ESSIO

25 YEARS OF ADVERTISING ADVENTURE is rewarded with assignments from American General, Golden Bear International, Rockport Golf, Travel Centers of America, Corporate Express Airline and O’Charley’s. It was also the year that Jeffrey Jr. joined the Agency, having spent time as both an AE and a CW at Bozell Worldwide, Chicago. SUMM ER INTER N, HAVIN G BEEN AGEN CY COUR IER AND LL WORL DWID E, AS WELL AS HAVIN G WORK ED AT BOZE IN CHICAGO, T/FCB DRAF ME BECO WHIC H WENT ON TO CY. JEFFR EY BUNT IN, JR. JOINS THE AGEN

A CHAIN OF 120 SPECIALTY STORES serving the needs of farmers and ranchers approached us with the challenge of “pulling the sheet off America’s best kept retail secret.” Rooted in a national, multichannel campaign, our response enlisted the literal voice of an icon who was not only well-known, but who had grown up working on a ranch himself. The ultimate Tractor Supply spokesperson, George Strait appeared for 5 years in over 20 TV commercials, 40 Radio spots, in Print and POS, in Direct Mail, via Sweepstakes, and Online, letting a broadened base of consumers know, “If you’ve got one acre or a thousand, Tractor Supply will help you get the job done.” It was also a year that BOOHM added elite national brands Lowe’s, Wyndham Hotels and Red Lobster to its growing roster of clients. ANNE BIRKE , JEFFR EY, JR., BROA DCAST DIRECTOR ON HANN JOHN TOR DIREC UNT ACCO GEOR GE, S. AND SR. ON LOCATION IN SOUT H TEXA

DESPITE THE FOREBODING, Y2K proved to be a good year for us. Milestones were reached in giving back to the community through AdHope. Dollars raised helped bring Christmas to needy families, build playgrounds for neighboring schools, and support the elderly. It was also the year that we went to work for the “strong paper plate,” Chinet, as well as expanded our work for Brunswick when they named us AOR for Pinpoint Network Fishing Systems.

AND OUR ADDY RECO RD KEPT ROLL ING ALON G.

WE BEGAN THE NEW CENTURY with deep optimism. Billings approached $80 million, and our partnerships expanded to include 2 new clients that would become extraordinary successes. Building on our initial role as AOR for a bank they had acquired in NC, RBC/Royal Bank of Canada would go on to name us AOR for RBC Wealth Management, RBC Capital Markets, RBC Investor + Treasury Services – all globally – not to mention all of RBC’s U.S. banking. Our work would span 10+ years and place us at the very top of golf marketing across athletes, title sponsorships, as well as with the PGA Tour. Helping the United Methodists reach out to those with a “hole in their soul” would also teach us a whole new dimension of RESULTS, as we not only eclipsed all KPIs for this $25MM effort, but deeply impacted people’s lives, aided the way the world navigated 9/11 and an Anthrax scare, as well as went on to make headlines in the Wall Street Journal and Newsweek and on the airwaves of NPR. (And again, the Agency led all competitors in the ADDYs, with 49 awards and Best of Show honors.)

THE FIRST-EVER NATIO NAL BRAN DING CAMPAIGN FOR A “MAIN LINE” DENO MINATION, OUR WORK FOR THE AN UNITE D METH ODIST CHUR CH MADE TRY, ENOR MOUS IMPACT ACRO SS THE COUN AS WELL AS PLAC ED THE AGEN CY IN LEAD ING PUBL ICATIO NS NATIO NALLY AND INTER NATIO NALLY.

JEFFREY, SR. JEFFREY, JR. AND LONGTIM E AGENCY FRIEND AND CARETA KER, RAYMON D MATTHE WS ENJOY THE ANNUAL AGENCY HOLIDAY PARTY, WHICH – ON THIS SPECIFIC OCCASIO N – STARTED OUT IN BLACK TIE AND ENDED WITH US CLOSING DOWN THE GREENH OUSE BAR.

ANOTHER LEADERSHIP YEAR for creative awards, as the agency bested both Nashville and all Southeast agencies in ADDYs won. And another signature account win in TVA. With a mission to preserve energy and initiate the move to alternative resources, TVA came to us to launch their Green Power Switch and energyright programs throughout the seven-state TVA region.

WAS WITH A TOTA L OF 66 AWAR DS, THE NIGHT ION ANOT HER ONE OF FUN AND CELE BRAT ERS. STAFF AND TS CLIEN IN FOR OVER 50 BUNT

THE AGENCY CELEBRATED our 30th anniversary by hosting the first-ever Buntin Art Show, themed “The Art of Business.” The show featured work by Buntinites and guest artists, with proceeds going to AdHope. ADWEEK joined us in honoring creative team member Bill Holley, who – at 45 years of service – was arguably the industry’s longest-tenured employee not to own or run their own agency. 2 major outdoor accounts also joined Buntin Out-of-Home Media – Ruby Tuesday and Olive Garden. More and more people who live by their outdoor program turn to BOOHM.

WE CELE BRAT E THE MAN BEHIN D THE CRAC KER BARR EL LOGO AND BRAN D NER. IDENT ITY. A FRIEN D AND 40+ YEAR PART

THE AGENCY’S ANNUAL ADHOPE AUCTION, the result of employee bidding for donated items or services, matched $ for $ by the agency, raised a record $7,000. Special thanks to clients, suppliers and our media friends for auction items and the ability to help support our community. Jeffrey Jr. was named EVP + Executive Creative Director. And the agency successfully pitched and won AOR duties for a little-known B:B cleanup company named SERVPRO that, on the wings of our “Like it never even happened” strategy, was about to catch fire as a leading national brand.

NA L BU SIN ES S JO UR TH E NASH VIL LE R SE RV PR O. FO CH PIT ING NN COVE RS OU R WI

A NUM BER OF AGE NCY RIT UALS WE RE BOR N WIT H THE NEX T GEN ERATIO BUN TIN AT THE HEL M, N OF INC LUD ING FRY ING TUR KEYS FOR OUR ANN UAL THA NKS GIV ING “POTLU AGE NCY CK” LUN CH, AS WE LL AS THE AT-TIM ES INS ANE INS ANE LY COM PET ITIV AND ALWAYS E BUN TIN “OL IMP ICS .” HER E, JEF FRE Y JR. AND GRE INE R FRY BIR DS, AND HOWARD JEF FRE Y SR. AND JEF FRE Y JR. TAK E TO THE JOU TO KIC K OFF THE ANN STI NG PIT UAL BUN TIN OLI MP ICS FESTIV ITIE S.

JEFFREY JR. LAID OUT A NEW VISION for the Agency, as he took the leadership reins as President. Rooted in a platform called “Brand Fluency,” the vision entailed unlocking the “inner voice” of companies and brands – all in the pursuit of transformative Client RESULTS, as well as excellent Client:Agency culture. Over the next 4 years, the Brand Fluency platform would propel the agency to +66% growth, billings in excess of $100MM and a prestigious Jay Chiat Award for Strategic Planning – one of only nine given the year the agency first entered the show.

THE AGENCY TRAVELED TO AKRON, Ohio to help the Goodyear Tire & Rubber Company expand retail sales at its Gemini Dealers across the country. Through a Brand Fluency project focused on women, the Agency opened the eyes of Goodyear senior management as to the “do’s” and “don’ts” of women, tire buying and the retail environment. In other female-driven categories, Friedman’s Jewelers awarded us lead strategy, brand and creative duties with a goal of growing sales across its 420 stores in 23 states.

THROUG H OUR ADHOPE AGENCY TEAM MEMBER S GIVE BACK TO THE COMMU NITY AND FINANCI AL GIVING EERISM VOLUNT , IN-KIND S CREATE WHICH ARM, BLE CHARITA BY THE AGENCY. SINCE LLAR -FOR-DO DOLLAR D OPPORT UNITIES FOR STAFF, MATCHE HOURS, OVER $1,000,0 00 EER VOLUNT 55,000+ ED RETURN HAS ADHOPE G, ITS FOUNDIN DESERV ING CAUSES . IN DONATIO NS AND $5,000,0 00 IN IN-KIND SERVICE S TO

THE COUN TRY, AND A STRAT EGY RESE ARCH WAS COND UCTE D ACRO SS COMM UNICATIONS , AS WELL AS M INFOR D WOUL THAT D LOPE WAS DEVE APPR OACH TO ENGAGING WITH AL ATION RESH APE GOODYEAR ’S OPER NI DEAL ER NETW ORK. FEMA LE TIRE BUYE RS ACRO SS ITS GEMI

IN A NATIONAL OUTREACH TO COMBAT METHAMPHETAMINE, THE AGENCY WAGES WHAT ADWEEK CALLS “THE FIRST-EVER NON-TRADITIONAL COMMUNICATIONS EFFORT IN THE WAR ON DRUGS.” THE WORK UTILIZED A DISRUPTIVE ARRAY OF COMMUNICATIONS RANGING FROM INSTALLATIONS TO STREET ART TO BROADCAST. THE CAMPAIGN EARNED US ONE OF ONLY NINE JAY CHIAT STRATEGIC PLANNING AWARDS GIVEN FOR THE YEAR GLOBALLY AND ALSO NATIONAL RECOGNITION FROM THE PARTNERSHIP FOR A DRUG-FREE AMERICA, WHO AWARDED US WITH THEIR HIGHEST LEVEL OF GRATITUDE.

BASS PRO SHOPS ENLISTED BOOHM with the charge of optimizing their outdoor program for all national locations. The agency answered the call from The Partnership for a Drug-Free America to rally communities in C and D counties to fight back against the ravages of meth. Deemed “the first ever non-traditional communications effort in the war on drugs,” the campaign landed on the cover of ADWEEK, the street corners of small town America, as well as landed us a coveted Jay Chiat Strategic Planning Award, one of several that have come our way since.

THE “OLD AGEN CY CREW ” ALWAYS HAD A KNAC K FOR ARRIV ING EARL IER AND STAYI NG LATER THAN EVERYONE ELSE.

WITH A TENT ERECTED OUT FRONT big enough to hold 35 years of fun, the agency celebrated our anniversary with Ricky Scaggs on stage and the giveaway of a fully restored, bright red 1972 Vespa scooter and side car. AdAge attended the festivities and gave us some ink, noting not only the growth of the agency but a new creative energy starting to emanate from Nashville. Ummmm…Ya Think???

JEFFREY JR. ON STAGE WITH RICKY SKAGGS, AS THEY DRAW THE WINNER OF A FULLY RESTORED 1972 VESPA SCOOTER AND SIDE CAR.

LC OM E D JEF FR EY JR . WE JEF FR EY SR . AN SP EC IAL A DE MA AN , WH O MAYO R KA RL DE BR AT ION . LE CE TH 35 E TH VIS IT TO JO IN IN

THE HOUSING COLLAPSE and deep recession compelled the Agency to put ourselves on “war footing” – a move ultimately helping us post solid financial performance, give raises and bonuses, and hold onto our full team in a time when many other agencies were forced to close their doors. New clients also arrived, with wins for the Tennessee Education Lottery, John Deere Licensed Products, Commonwealth Brands, Breathe America and lead OOH duties for Burger King, working alongside CPB and Wunderman. The agency again led the Nashville ADDYs. We moved up to 135th in the U.S. among all national agencies. And were named among the “HOT 100” fastest growing companies by BusinessTN magazine. THE HOUSING COLLAPSE and deep recession compelled the Agency to put ourselves on “war footing” – a move ultimately helping us post solid financial performance, give raises and bonuses, and hold onto our full team in a time when many other agencies were forced to close their doors. New clients also arrived, with wins for the Tennessee Education Lottery, John Deere Licensed Products, Commonwealth Brands, Breathe America and lead OOH duties for Burger King, working alongside CPB and Wunderman. The agency again led the Nashville ADDYs. We moved up to 135th in the U.S. among all national agencies. And were named among the “HOT 100” fastest growing companies by BusinessTN magazine.

GIANT ” THE AGEN CY’S “LET’ S DO SOME THING THE URES CAPT BANK CAMPAIGN FOR RBC AS ATTEN TION OF AWAR D SHOW JUDG ES, WELL AS THE TENN ESSEA N.

JEFFR EY SR. AND THE TWO PEOP LE MOST CARE OF HIM, ENTR USTE D (TASK ED) WITH TAKIN G PAUS E TO L, DANIE JUDY AND WYN DEBB IE GOOD MOUS SHOW OFF SOME OF THE AGEN CY’S (IN)FA DER. DISOR AND PANIC OS, “CHA S. WEAR ABLE BUNT IN, SR. MY WORK HERE IS DONE .” – JEFFR EY

IN A YEAR THAT SAW SEVERE FINANCIAL losses across every major industry, our Brand Fluency platform allowed us to seamlessly pivot into the role of Business and Brand Consultants. CEOs and Boards of Directors engaged us not to work on “What is our message” but to help articulate “What is our purpose as an organization?” For many of these executives, a related question was also, “What is my legacy as a leader?” While hard financial times pushed many agency chairs away from the client’s desk, we were actually able to pull ours closer. A move that not only helped us get through these times, but in fact deepen our value to clients. And while it felt almost wrong to pursue awards for our thinking, in some ways it was a year when thinking had never been at such a premium…And so we did. And so we were fortunate to do well, yet again. WE WERE WELL REPRESENTED IN ADDY AWARDS, WITH THE NATIONAL CREATIVE FOR THE UNITED METHODIST CHURCH EARNING TOP HONORS, AS WELL AS EARNING JEFFREY JR. “COPYWRITER OF THE YEAR.”

THE 500-YEAR FLOOD BROKE THE RHYTHM, but not the spirit, of our city. In fact, our spirit for big ideas and giving back to our community was elevated to new levels. In partnership with Hands On Nashville, we offered volunteer work and design services for a book commemorating the flood’s heroes – work that earned us HON’s Golden Shovel recognition. Our “It All Adds Up” campaign for the Tennessee Lottery showcased the impact 40+ consecutive-record-sales weeks could have on returns to education. Our partnership with Gaylord Entertainment Company helped re-open the flood-ravaged Gaylord Opryland Resort to a greater future, with remarks by Chairman Colin Reed inspired by our Brand Fluency strategy. And we gave back globally through our “Imagine No Malaria” campaign in partnership with the United Methodist Church, the Bill and Melinda Gates Foundation and others. And ADWEEK named us among the “Top U.S. Shops” and the “Top Shop” in Tennessee.

THE TO BE NAME D BY ADWE EK AS AMON G THE IN CIES AGEN ING TAND OUTS 50 MOST R COUN TRY WAS AN UNEX PECT ED HONO TO D PROU AND EARN TO D PROU WE WERE . CELE BRAT E ACRO SS THE AGEN CY TEAM

OUR “THERE’S WEALTH IN OUR APPROACH” campaign for RBC Wealth Management exploded our international work for clients. From OOH in London, to print and broadcast in Australia, to digital in Emerging Markets, the agency’s work had ascended to a new stage. Buntin Out-of-Home Media helped Cracker Barrel take the stage in accepting the prestigious OBIE Hall of Fame Award, alongside brands like Nike, Budweiser, Levi’s and Coca-Cola. And, for his achievements, creative success and contributions to the industry, Jeffrey Jr. was awarded the Silver Medal by the AAF.

ERS A ST W IN N JO IN E D P L E R A R A I’S N D B OLA, LEV C R AC K E R R , C O C A-C E IS HONOR E T W S D E BU T H E H IG H N R A E O T E RT IS IN G OT H E R S O O R A DV HE OUTD O B IE T Y B N , E A IC T H E G IV OF AMER N IO OUR T H IA ASSOC A R D. W IT FA M E AW DOOR T U HALL OF O 0 OV E R 1, 50 N D, MENT OF THE BRA M A N AG E P O RT IN G P U S GE TA S N O B OA R D S E B R O U D TO P E ND R A E S W T N WE T IM E C L IE REL. U R LO N G R O A E B ID R S E G K A LO N AT C R AC F R IE N D S G E N U IN E

THE NASHVILLE BUSINESS JOURNAL VISITS THE AGENCY TO INTERVIEW JEFFREY JR. ON PAST GROWTH, NAVIGATING THE “GREAT RECESSION,” BUILDING A DYNAMIC TEAM, AND THE AGENCY’S VISIONS FOR THE FUTURE.

WE CELEBRATED OUR 40TH YEAR in business by bellying up to a bunch of 40s. The New York Times took notice of our work for homeless newspaper, The Contributor, which subsequently saw us again get shortlisted by the Jay Chiat Strategic Planning awards. We received the most awards in the Nashville ADDYs for the 15th consecutive year. And we eclipsed all other Southeast agencies by taking home 6 ADDYs in the National show.

WITH A CAMPAIGN THE AGEN CY TOOK TO THE STRE ETS SUPP ORT FOR TO RAISE AWAR ENES S AND FINAN CIAL OR. THE RIBUT CONT THE R, PAPE NEWS HOME LESS DORS ” WORK HONO RED THE INDIV IDUAL “VEN WELL AS WHO SELL THE PAPE RS EVERY DAY, AS YET EARN ED THE AGEN CY HONO RS WITH AWAR DS. ANOT HER SHORTLIST IN THE JAY CHIAT AND THE BUNT IN “OLIM PICS” ROAR INTO N, A WHOL E NEW LEVE L OF COMP ETITIO JR’S EY JEFFR WITH LETE COMP CUSTOMARY RUNNING OF THE OLIMPICS FLAME WHILE ADORNED IN SUSPECT GARB.

THE AGENCY COMMEMORATES 40 YEARS IN BUSINESS WITH COMMEMORATIVE ARTWORK STYLED AFTER THE MILLER HIGH LIFE 40-OUNCE BOTTLE.

L M E D IA O F SO C IA N G UAG E AT IO N E S TH E LA LD P E N E TR K H A R N E SS H O U SE H O T. NEW WOR N IE LS E N N T, C H IN E E R EC O R D TI M E C LI E TO IN SP IR FO R LO N G D SC O R E S AND BRAN

WE WERE HONORED TO AGAIN BE NAMED “Top Shop in Tennessee” by ADWEEK. Buntin Out-of-Home Media continued to put clients on the map with the unveiling of GeoTrak World.™ We made headlines by taking home 51 ADDY awards, including Best of Show, Art Director of the Year and Copywriter of the Year honors. We again caught the attention of The New York Times, which included our work in an article addressing how social media was re-shaping advertising across genres and channels.

OUR VIDEO CONTENT SERIES for A Life Story Foundation, featuring Pete Frates, helped spark what ultimately became the global ALS Ice Bucket Challenge, not to mention land us in an editorial feature on ESPN and again in the pages of The New York Times. We re-wrote the record books, taking home 74 ADDY Awards – the most in the 50-year history of the competition. The Agency experienced its own re-brand with a strategic move from Brand Fluency to “Everything Speaks.” And we welcomed new clients and national brand leaders, American Born Moonshine, Trex Decking and Savannah Classics.

THE ALL-TIM E REC ORD FOR NUM BER OF ADDY AWARD S REC EIV ED IN THE NAS HVI LLE ADV ERT ISIN G FED ERATIO N COM PET ITIO N, ECL IPS ING THE PRI OR MA RK SET BY LON GTI ME COM PET ITO R ERI C ERI CSO N.

ADWEEK PRAISED OUR NEW CAMPAIGN for national senior living brand Brookdale. We were honored to welcome new clients on board, including Perkins, TVA (back for the second time), BARRETT and Lasso. We helped SERVPRO extend a deal we first brokered as the national cleanup and restoration partner of the PGA. And our work for Trex and Chinet cleaned up on the awards show circuit at the local, regional and national levels.

LON GTI ME COP YW RIT ER AND CRE ATI VE DIR ECTOR RAY REE D ROA STS THE CRO WD WIT H HIS ANN UAL REN DIT ION OF THE “12 DAYS OF CHR IST MA S.” AS IT TUR NS OUT, IT WO ULD BE THE LAST SUC H REA DIN G TO TAK E PLACE ARO UND THE “PIN K TAB LES ” AT OUR 100 1 HAW KIN S STR EET LOC ATI ON.

WE WAVED GOODBYE TO OUR OLD HAUNTS at 1001 Hawkins, leaving 36,000SF for temp space in no more than 10,000SF – where we planned to stay for only a year, but ended up staying for 2. All the while, dreams and plans began to come to life for the revitalization of a 100-year-old structure that would become our new home in Nashville’s yet-to-be-named “Railyard District.” And somewhere along the way, we welcomed aboard 30 new hires and 10 new clients, all while AdHope closed in on the $1,000,000 mark in donations to our community.

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2017 MARKED OUR 45TH YEAR IN BUSINESS with the celebration of, you guessed it, added new business. CITGO, Logan’s Roadhouse, Wonders of Wildlife National Museum & Aquarium, Stillhouse Spirits, plus OOH media assignments from Twitter, State Farm and Honda. We again scored well at the Nashville ADDYs – taking home top creative honors for the 20th straight year. And we were proud to see our “Everything Speaks” philosophy – along with a quote from Jeffrey Jr. – get a shoutout in the pages of The Hero Effect, a book by friend, former client and motivational speaker Kevin Brown.

SR. AND LONGTIME FRIEND AND DIRECTOR OF DESIGN, JASON SKINNER, ENJOY THE AGENCY’S 45TH CELEBRATION.

OTE

AS WE BEGAN THE FINAL PHASE OF WORK ON our new HQ, several new clients also joined the agency, anchored by full-service duties for Hoosier Lottery (expanding our prior Media AOR role) and National Media AOR duties for fast casual brand, Tropical Smoothie Café, as they embarked on a plan to eclipse 1,000+ locations. Nashville planned to welcome our new Major League Soccer Club, Nashville SC, with our “Everyone N” launch campaign, which would ultimately help set the record for single game attendance in the history of U.S. professional soccer. Jeffrey, Jr. was elected to the NYC-based National Advertising Review Board (NARB), the governing body that oversees truth in advertising. And again, record dollars were raised for AdHope.

THE AGENCY’S INTRODUCTORY CAMPAIGN FOR THE LAUNCH OF NASHVILLE’S MAJOR LEAGUE SOCCER (MLS) CLUB HELPED DRIVE THE MOST SINGLE-GAME ATTENDANCE IN THE HISTORY OF MLS.

THE AGENCY TRAIN FINALLY ARRIVES at our new station at 230 Willow Street in Nashville’s Railyard District – a name we coined and began immediately teaching Google to use in its algorithm. Excitement for our new 100-year-old home could not have been greater – with a fully modernized re-expression of space originally built in 1920. The metaphors between the transformative power of traveling by train, keeping the trains running, and the “challenger” TN Central Railway staking its place vs. the larger rail lines of its day – all unique stories that align with the agency’s renewed “spike in the ground” commitment to IDEAS. Dave Damman, the Agency’s new Co-President + Chief Creative Officer, arrives to help usher in this new era, all as the Agency set records for billings and revenue, eclipsing the $200MM mark.

WITH THE HELP OF OUR FRIEN DS AT STRE ET HAST INGS ARCH ITECTS, 230 WILLO W URE ITECT ARCH NAL NATIO IPLE EARN S MULT AND INTER IOR DESIG N AWAR DS.

ALIV E WHE N THE FOR OUR NEW HOM E CAM E THE ARC HITE CTU RAL VISI ON T THE COM PAN Y THA G IZIN BOL A GIAN T SPIK E SYM RIBB ON WAS CUT ALO NGS IDE TRACKS ” FOR THE FUT URE . WAS INDE ED “LAY ING NEW

NG EVE RY NEW THE RIT UAL OF GRE ETI LROAD SPI KE RAI EM PLOYEE WIT H A D-PAIN TED HAN E, NAM IR THE FEATUR ING IT IS BOT H N. BOR BY JEF FRE Y JR., IS LL AS AN WE AS , BOL SYM G A WE LCO MIN ME NT – MO THE L INV ITAT ION TO HEL P FUE AGE NCY. THE OF – M NTU ME AND MO

OUR PRI VAT E RAI L CAR “SP IRIT OF TEN NES SEE ” IS OPE NED AS A HAV EN FOR CON FER ENC ES AND AFT ER- HOU RS GET-TO GET HER S.

20 20

A TERM OFTEN USED FOR PERFECT VISION brought a year we hope never to see the likes of again. The global Covid-19 pandemic, the killing of George Floyd, social injustice and untold U.S. political embarrassments – all splintering our society and workforce to levels unrivaled in modern history. Fortunately, our tech infrastructure and IT/Operations staff were up to the challenge, enabling us to successfully work in a remote model for over a year. And through this, our performance, recognition and wins continued. 2 OBIE awards for Stillhouse Spirits and Nashville SC. 2 national brand wins in Aaron’s® and Cabinets To Go. We created the #OUTPOUR campaign honoring the nation’s healthcare workers, which, with the support of our friends at Lamar and across the OOH industry, was ultimately posted across the country and in Times Square. And, not least, we were proud to beat our prior year revenues, retain our full staff, and pay salary increases and staffwide bonuses – something no other agency we know of was able to do.

UR CAM PAI GN, THE AGE NCY ’S #OU TPO OUR NAT ION ’S IZE OGN REC TO ED DES IGN ING THE PAN DEM IC. DUR RS RKE HEA LTH CAR E WO

IT ORIGINATED IN NASHVILLE, AS THE NATION’S HEALTHCARE CAPITAL, BUT WAS SOON PICKED UP AND PLACED ACROSS THE U.S. AND IN TIMES SQUARE DURING THE LOCKDOWN.

STU DEN TS WIT H CON CEN TRATIO NS IN BOT H BUS INE SS AND CRE ATI VE CAN APP LY FOR GRA NTS TO HEL P FUN D STA RTUP ENT ERP RIS ES UPO GRA DUATIO N. FUN DED N IN PER PET UIT Y, THE JEF FRE Y BUN TIN SR. AWARD FOR CRE ATI VE VEN TUR ES IS ESTABL ISH ED TO HON OR SR.’ S IRR EPL ACE LEG ACY, AS WE LL AS INS ABL E PIR E FUT URE GEN ERA TIO NS OF BUS INE SSP EOP WH O ARE ALS O CRE ATI LE VE… OR CRE ATI VE PEO PLE WH O ALS O UND ERS BUS INE SS. SOU ND FAM TAN D ILIA R?

FUELED BY THE “GREAT RESIGNATION,” multiple team members chose to leave the agency for other pursuits. For every person who left, someone new joined who was deeply invested in the agency’s vision for the future. “Building Brand Conviction in a World That Too Often Stops at Brand Attention.” And wrapping it all up was a “new suit” to dress our new spirit. The result? Our first-ever year in excess of $20MM in revenues, continued leadership locally and regionally at the ADDYs, and a return to physically working together in unified collaboration. And, if this wasn’t enough, BOOHM entered into a joint venture partnership with global OOH leader Talon, as the two entities merged to form Talon Buntin America, with a vision of disrupting the OOH marketplace. And last, an endowment was established in partnership with Belmont University called the Jeffrey Buntin Sr. Award for Creative Ventures, which would help fund the pursuits of those students graduating with studies in both business and the arts.

BUNTIN 230 WILLOW STREET NASHVILLE, TN 37210 BUNTINGROUP.COM 615.244.5720