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Merchant Magazine - September 1974

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Western Lumber a Building Materials

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erchondising c,nd News [eoder-Since 1922

Our one gigantic failure. This one we just couldn't quite handle. A 110-ft piece of 2 x 10 redwood requested by a lady, who, although very nice, we think stricken with slight delusions of grandeur. Actually, we never did find out what she wanted it for (maybe her husband could tell us), we just had to say, sadly, we couldn't fill the order. Happily, that's something we don't have to do very often at

we've built up quite a business

Telephone (707 ) 894-3362

with a very simple strategy. Find things other people can't find. Or won't take the time to find. Like odd lots and mixed

or (707) 433-4816 Teletype 510-748-8260 Rounds Lumber Company

batches. Or the too small, the unusual, and the hard-to-find. Quite frankly, our strategy has been very successful. It's built us a coast-to-coast reputation. Yes . . . at times, too good a reputation.

P.O. Box 97 Cloverdale, California 95425

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Merchant Magazine - September 1974 by 526 Media Group - Issuu