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Merchant Magazine - September 1973

Page 1

Western Lumber a Building Materials

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erchondising and News leqder-Since 1922

Our one gigantic failure. This one we just couldn't quite handle. A 110-ft piece of 2 x 10 redwood requested by a lady, who, although very nice, we think stricken with slight delusions of grandeur. Actually, we never did find out what she wanted it for (maybe her husband could tell us), we just had to say, sadly, we couldn't fill the order. Happily, that's something we don't have to do very often at Rounds. Because over the years

we've built up quite a business

with a very simple strategy. Find things other people can't find. Or won't take the time to find. Like odd loLs and mixed batches. Or the too small, the unusual, and the hard-to-find. Quite frankly, our strategy has

Telephone (?07) 894-3362 or (707) 433-4816 Teletype 510-748-8260 Rounds Lumber Company P.O. Box 97 Cloverdale, California 95425

been very successful. It's built us a coast-to-coast

reputation. Yes. . . at times, too good a reputation.

R0uNll$ LU M BER COfPANY

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