2 minute read
FAMOWOOD
to correcting wood defects, fillins wood cracks, gouges, covering countersunk nails and screws. - fie,$fr:. 15 matchins wood cotors
Can be used under Fiber Glass! 1(e.
Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and weatherproof when properly applied.
Add Excitement
(Continued from page 15) theme possibilities are the littleobserved holidays found on most calendars.
Include a workbench in the tool section where, with supervision, a customer can try out a tool before he buys it. Keep scrap wood handy for trial runs.
Create a logo that is distinctive and appropriate for your store. Stay away from those kinds used by the chains or your competition. Use the identification wherever possible, starting with ads, store front, packaging, invoices and letterheads. Develop instant identification between the logo and the store.
Set up a small lounge srea with copies of your ods ond catalogs. Customers who get tired leave the store, but those who rest will stay and buy more. Along with this area hove convenient, cleon restrooms ond a drinking fountain that works well.
Coordinate wallpaper swatches and paneling samples with home fashion, using related accessories in mini displays.
Serve coffee and doughnuts to early bird customers during the first hour the store is open. Provide ice water for thirsty customers during hot weather.
Take s tip from the grocery stores and banks and set up o special cashier for those withfew items and cash only sales.
Sponsor youth teams and invite them with their parents to the store for soft drinks after the big game or tournament. Display photos of the team on a bulletin board near the entrance and keep a record of their scores.
Encouroge employees to dress up for speciol holidays. Have everyone in costume for the weekend near Hallo' ween or have s spring bonnet comqetition with the customers voting for their favorite hat the first week of spring. If your town has special observsnces such ss a beard contest, ioin in the fun.
Prtt lt.lt'itt _t'our vi.qttt,!lt'.s ttrtlt trtart ne(/u ttt.\ u/)propriul(,1,r' rl rc.s;.sctl .l rtr t /tt, .\ettiil,g trltelltt'r it'.s u ltutltr00rtt rtr kitcltut.
Don't litrgcr the pet supply' scction. Har c a pcr conlcst or a di\pla\ ol' pcl photos. Sponsor clo-e Iraining classes on thc parkiltg lot or hold a per carc clinic.
.\et uyt u ltutlr ltotttrrlrte to.s:ltotligltl I i.t'tttres. Drtrr't Ict I lte ntt,rt.hqndist' gt'I srule. Reltlut't, ltotlt tltt, ltu<.kqntturtl \(t / ing uncl tlrt' I i.t'ttrrcs I rcqLterttl.v.
I)rantatize inlirrntarire displays. Idcntil'r scre\\s uith sillroucttes. I.r'arrre cabinct hardu'are santplcs as a clccoration. Arrange ri orking tnodels ot locks as displal arl .Arntnsr. painr brtrshcs ol' r arious sizcs itrrcl uscs u ith identif ications in a coliasL..
Hurt,q li,ghtirtg li.rtures in u clottrl t'l.lect ot'erltcurt v'il lt .s;1tace .fltr (u.\t()nt
L'r\ lo trttlk, sturttl, t'0rttlture anrl sclet t.
Nlounl vour faucct sclcctions attracti', cll in the section so that cLlstonrers cal) collparc ancl inspcct tlient easilr. Thcr'll add risual inrercst as ri ell lluild a displal housc ro demonslratc the use and application o1' bLrildin,u product\. (iirc. ir a clever nanlc such as .Ans*er House or ldea Shorrcasc and use it to dcmonstrate installalion and opcrations to ci-i-r'ers.
Hut'a u s:1tt,t'iul rli.sytlu.t ttcur thL' (,nlrunce lo .s:ltolltUltt tt ltrodttLt 0.1 tlrt, tnontlt. L ur.t selt,t tiort.s .f'rottt ltotr.st, trures, lLrntlx'r, tool.s, garden untl ollter del)urttttettts. ItttlLttle un e.\-l)lu rrutrott o.l /1\ t/.s(,.\ uttrl lx,ne.l'il.s us ttt,ll (t.\ d \:l)e('t(rl /)t'tc(.
RttiId rlis;1tIu.r's in tItt' eurr/t'rt \(,('tt()n lo .\ltot| llott l)re.si.ture lreuted tttttlt,ri_ ul.s .sttt lt tts rlt,c k rtt.q end .lett( in,q t.rtoftl n a I e t\' i I I t,?
REDWO0D showcases a sunken tub to your customers ideas fOr the r own use
