SPRING-SUMMER 2027 COLLECTION


Novelties
Adult Collection
·Caps
·CoolNet UV®
·Merino
·Original EcoStretch
Retail Fixtures & POS
·Retail Experience




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Adult Collection
·Caps
·CoolNet UV®
·Merino
·Original EcoStretch
Retail Fixtures & POS
·Retail Experience




COOLER. LIGHTER. BETTER PERFORMANCE. UPF 50+
When the sun is high and the pace picks up, you don’t need more gear — you need smarter gear. CoolNet UV® Air delivers sun protection that feels light and airy against your skin, with fresh2SKIN® technology for an instant cooling effect on contact.
Featuring Outlast® temperature regulation and UPF 50+ certification, it reflects our commitment to developing innovative, high-performance solutions for real-world conditions.
CoolNet UV® Air keeps you cooler, longer.
UPF 50+ SUN PROTECTION
INSTANTLY COOLING UPON CONTACT, POWERED BY OUTLAST®
MADE WITH 95% RECYCLED CONTENT

UPGRADE VS CURRENT COOLNET UV®
• 60% longer-lasting coolness
• 35% better instant cooling
• 12% lighter
• 15% better moisture management
• Higher UV protection




Instant chill. Endless motion. Ultralight and seamless, delivering cooling comfort for high-energy days.

Let the airflow lead. Ultralight and breathable, made to keep you cool when the pace picks up.
A new angle on performance. A versatile square design that blends sunready function with modern style.


Built to endure.
A streamlined 5-panel cap designed for sunfilled days and lasting outdoor performance.
Go wide on coverage. Structured and ready for long days outside, wherever the trail takes you.
of units sold during 2024/25 comprise natural or recycled materials. 78%
of energy used at BUFF®’s in-house manufacturing facility comes from renewable sources since 2019.
88% of production is done in our carbon-neutral Barcelona factory. of suppliers are sourced locally in Spain, reducing carbon impact and supporting regional economies.
Million plastic bottles recycled 61M
61 million plastic bottles recycled since 2018 to make BUFF® products as sustainable as possible.
The seamless construction of our multifunctional neckwear creates zero fabric waste in the manufacturing process. We achieved carbon neutrality in all our direct operations.

Composition: Crown and Bill: 86% Recycled Polyester, 14% Elastane, Inner Sweatband: 100% Recycled Polyester. Made in Barcelona UPF 50
RETAIL: $ 58.00








LIGHTWEIGHT BREATHABLE CONSTRUCTION
REFLECTIVE ELEMENTS THAT GLOW WHEN ILLUMINATED UPF 50 SUN PROTECTION




Composition: Crown: 100% Nylon, Visor: 100% Nylon.
Sweatband: 100% Polyester. Made in Asia














Composition:
Crown: 48% Polyester, 47% Recycled Polyester, 5% Elastane, Visor and undervisor: 48% Polyester, 47% Recycled Polyester, 5% Elastane. Side mesh panels: 94% Recycled Polyester, 6% Elastane. Inner sweatband: 100% Recycled Polyester.






QUICK-DRY PERFORMANCE
ENHANCED AIRFLOW BREATHABLE MESH CROWN






Composition:
Front Panel: 100% Recycled Polyamide. Back Panels: 100% Polyester. Visor: 100% Recycled Polyamide.
Inner Sweatband: 92% Recycled Polyester, 8% Polypropylene.








Composition: Crown And Bill: 100% Polyamide. Inner Sweatband: 100% Polyester. Made in Asia





Composition: Crown And Bill: 100% Cotton. Undervisor: 100% Cotton. Inner Sweatband: 100% Polyester.


Composition:
Crown And Bill: 100% Polyamide. Mesh Lining: 95% Polyester, 5% Elastane. Elastic Sweatband: 52% Polyamide Polyester, 11% Elastane.
Made in Asia MADE WITH 96% RECYCLED CONTENT STRUCTURED WIDE BRIM


27000859 TUNDRA KHAKI S/M


27000343 DESERT TAN




MIST
Composition:
Top crown: 100% Recycled Nylon.
Low strap: 100% Recycled Nylon.
Upper strap: 100% Recycled Polyester.
Brim: 100% Recycled Nylon.
Inner sweatband: 100% Recycled Polyester. Made in Asia







MULTIPOSITION NECK CAPE OVERLAPS FOR ENHANCED AIRFLOW
360º UPF 50
Composition:
Crown And Bill: 100% Recycled Nylon.
Undervisor: 100% Recycled Nylon.
Cape: 100% Recycled Nylon.
Elastic Sweatband: 51% Nylon, 31% Polyester, 18% Elastane.
Made in Asia MADE WITH 80% RECYCLED CONTENT
RETAIL: $ 70.00





BONDED SEAMS
Composition:
Crown: 83% Polyamide, 17% Elastane. Inner mesh: 100% Polyester.
Sweatband: 51% Polyamide, 31% Polyester, 18% Elastane.
Made in Asia










NECKWEAR

Composition: 95% Recycled Polyester, 5% Elastane.

















































A vibrant collection by artist Gretchen Leggitt that captures the iconic landscapes of beloved national parks.





Superbloom by Nora Bruhn is a striking collection of richly detailed floral artworks, capturing the depth, movement, and luminous











133843.555.10.00




133840.555.10.00

138059.555.10.00

131859.901.10.00


138065.826.10.00
Composition:
85% Polyester (Recycled), 15% Elastane.
Made in Barcelona
















Composition: 95% Recycled Polyester 5% Elastane. Made in Barcelona






























UPF 50 SUN PROTECTION
Composition:
ULTRALIGHT CONSTRUCTION
LASER-CUT VENTILATION HOLES
71% Polyester, 15% Elastane, 14% Polyamide.
Made in Barcelona
RETAIL: $ 65.00





Composition:
100% merino wool.
Made in Barcelona
RETAIL: $ 44.00









Composition:
100% merino wool.
Made in Barcelona
RETAIL: $ 50.00









STRETCH
WITH 95% RECYCLED CONTENT
Composition: 95% Recycled Polyester, 5% Elastane.
RETAIL: $ 30.00





























Our mission is to create welcoming retail environments that combine aesthetic appeal with functionality. While advertising brings customers into the store, effective merchandising guides them toward the right choice.


A tailored brand corner developed by combining retailer fixtures with BUFF® POS accessories and display elements, creating a seamless integration of signage and lifestyle imagery. Key components include mannequin heads, paper pulp tubes and feet, cap hooks, and visual display elements.
From flexible displays to impactful visuals, every deatall is crafted to support your sales and enhance the shopping experience.
ADULT SIZE
Ref. 521139 KIDS SIZE Ref. 521664


· Measures: 28x37x18 cm (Adult) / 24x32.5x16 cm (Kids).
· A 3D head made of paper pulp.
TUBE Ref. 554229
BRANDING DISPLAY Ref. 552330


· Measures: 25x18Ø cm.
· Tube made of paper pulp.
· Easy to place in any location.
OAK WOODEN SHELF Ref. 533853

· Measures: 28x26x1 cm.
· A shelf that will hold a 3D head or an image display on our fixtures.
· Can be used above one of our hooks.
NECK HOOK Ref. 539263


· Measures: 25x18Øx29.3 cm.
· Metal hook with paper pulp tube shape holder.

· Measures: 13x13.5x8.5 cm.
· Made of lacquered MDF with a black metal base.
· To be used over a shelf.
CAP HOOK
ADULT SIZE: Ref. 543597 KIDS SIZE: Ref. 543598


· Measures: 18x26Øx17.5 cm (Adult) / 15x26Øx17.5 cm (Kids).
· Metal hook with a cap paper pulp shape holder.
· To display one cap and hang till other 4 caps below.
CAP SHELF HOOK Ref. 529892


· Measures: 23.5x33.5 cm.
· Metal hook tray with a metal / wooden logo.
· Maximum capacity: 5 caps.
HOOK PACK Ref. 527873

· Length of 26 cm.
· Pack of 12 hooks for replacements.
· To be used in fixtures guides rails.
When customers find a store easy to navigate, they're more likely to return. Our goal is to simplify the shopping experience and support informed purchasing decisions. With thoughfully designed fixtures, BUFF® products become more visible, accessible, and appealing - helping to drive sales. We understand that visual merchandising is both an art and a science, and that well-planned store fittings are essential. Discover the following pages to explore our wide range of fixtures, signage, and display solutions. Check this QR code to know more about our fixtures and displays.
Ref. 533850
·Fixture of 48x160x44 cm.
·Metal structure covered with oak veneer wood in 2 pieces.
·New Yellow logo made of lacquered MDF with black screen-printed logo.
·Both sides can be used.
·Maximum capacity of 24 hooks (for neck products).
·This display includes:
·24 hooks.
·4 wheels.
·It comes in one box of 165x50x20 cm.
· Accessory of 48x28.8x8 cm.
· 2 extra slat walls of oak veneer wood.


Ref. 533851
·Fixture of 30x51.4x26 cm.
·Rotatory metal structure covered with oak veneer wood divided in 2 pieces.
·New Yellow logo made of lacquered MDF with black screen-printed logo.
·Both sides can be used.
·Maximum capacity of 4 hooks (neck products).
·This display includes:
·4 hooks.
·It comes in one box of 30x30x40 cm.




We created this season's signage program to inspire customers to enjoy life outdoors, showing adventures featuring BUFF® products. Our POS showcases product use, product offering, and technology. The entire signage program can be used with both BUFF® fixtures and follows the standard sizes of the universal guides system, meaning you can use them on most standard retail slat walls.
· Display doubled-sided of 40x27x6.4 cm. · Printed in recycled cardboard honeycomb, it stands by itself.










































Proprietary fabric innovation made from recycled PET fibres. Ultralight, 4-way stretch construction providing UV protection and enhanced cooling performance. Treated with Outlast Fresh2skin technology for rapid cooling response and dynamic thermal regulation for high performance activities.
Proprietary fabric innovation made from recycled PET fibres. Lightweight, 4 way stretch fabric offers comfortable UPF 50 sun protection. HEIQ fabric treatment delivers temperature regulation and evaporative cooling properties for all levels of activity.
High performance, seamless, breathable and 4 way stretch fabric, now made from 72% recycled plastic bottles and car airbags. 360° reflectivity increases visibility in low light.
Proprietary fabric innovation made from recycled PET fibres. 4 way stretch fabric offers light thermal insulation, UPF 50 sun protection and excellent breathability for year-round versatility.
Responsibly sourced, mulesing-free Merino Wool feels soft against the skin, naturally resists odours and offers natural temperature regulation.
The HeiQ Smart Temp fabric treatment uses intelligent thermo-regulating technology triggered by body heat to maintain optimal body temperature.
HeiQ Mint treated textiles delay the build-up of malodors resulting from sweat and keep your clothes fresh for longer. (Your product) is powered by HeiQ Mint revolutionary textile technology which captures the volatile organic compounds responsible for the intense odor of human sweat.
Fabric treatment for effective insect protection that will last for 70 washes. A proprietary formulation of the insect repellent permethrin provides odorless, invisible protection against mosquitoes, ticks, ants, flies, chiggers and midges.
Outlast fresh2SKIN® is an advanced, skin-friendly textile technology combining proactive temperature regulation with natural menthol for an enhanced, immediate cooling effect.
Laser cutting is a contact-less and tool-free process for fabric cutting. The laser beam melts the fabric and the results are clean, perfectly sealed edges
Bonding is the process of joining pieces of fabrics using heat and pressure.


Ultrasonic is an industrial technique whereby high-frequency ultrasonic acoustic vibrations are locally applied to fabrics being held together under pressure to create a solid-state weld.

PREVENT SKIN IRRITATION BY ELIMINATING SEAMS
PREVENT SKIN IRRITATION BY ELIMINATING SEAMS IMPROVE BREATHABILITY IMPROVE LISTENING
At BUFF ® we apply the latest in-house production technologies to achieve optimal fit, improved breathability and seamless comfort.
100% COTTON OUTER FABRIC
Design contains 100% cotton.
100% MERINO WOOL - X GM2
Made with 100% natural, cruelty-free Merino wool.
360º REFLECTIVITY
The reflective strip around the product illuminates to provide improved visibility in low-light conditions. Not intended for use as high-visibility personal protective equipment (PPE).
360º UPF 50 SUN PROTECTION
Provides UV protection in accordance with standard AS/ NZ4399:2017. Certified as CE, personal protective equipment (PPE) against natural UV radiation with results achieving UPF >50 (98% UV protection).
360º WATERPROOF PROTECTION
All-round, all-over rain defense for all day dryness.
4-WAY STRETCH FABRIC
Multi-directional elastic fabric for enhanced fit and comfort.
BREAKAWAY CHINSTRAP
Safety clasp that breaks open if pulled with force.
BREATHABLE MESH CROWN
Structured fabric with ventilation holes for enhanced breathability.
BREATHABLE MOISTURE CONTROL FIBERS WICKS AWAY SWEAT
High-performance moisture-control fibers wick sweat away from the skin to keep you dry and comfortable during intense activity.
COMFORTABLE ALL-DAY FIT
Throw it on, forget about it. Designed for comfort, all day long.
COOLING AND PLANT-BASED ODOR CONTROL
Clever cooling technology that uses natural mint to maintain freshness.
COOLING TREATMENT
Clever cooling technology that uses natural mint to maintain freshness.
ENHANCED AIRFLOW
Stay cool and fresh with innovative ventilation.
EXTENDED INDEX FINGER FOR BETTER LINE AND GEAR HANDLING
Extended index finger design provides additional coverage and protection in high-wear areas.
FLEXIBLE VISOR
A flexible visor peak for adaptability and improved functionality.
HELMET COMPATIBLE
Can be worn under a helmet.
HIGH MOISTURE MANAGEMENT
Feel fresh and stay dry during high-intensity activities.
INSECT SHIELD® PROTECTION
Insect Shield® technology provides effective and long-lasting protection against mosquitoes and other insects. Thanks to the application of permethrin, it repels insects.


ACTIVE WARMTH POWERED BY PRIMALOFT®
High thermal insulation in a lightweight, breathable fabric, providing warmth without bulk for high intensity activities in cold weather.
ADJUSTABLE CHINSTRAP
Adjustable, elasticated fastener ensures the perfect fit for every size.
ADJUSTABLE CLOSURE/ADJUSTABLE FLAT TAPE CLOSURE
Adjustable, snapback closure for a perfect fit that stays put.
ADJUSTABLE DRAWSTRING CLOSURE
Adjustable, elasticated fastener ensures the perfect fit for every size.
BIO-BASED ULTRALIGHT EVO BY FULGAR® YARN
Bio-based EVO by Fulgar® yarn delivers ultralight performance with exceptional stretch and breathability, while reducing environmental impact.
BONDED SEAM
Heat-sealed seams that are flat to prevent irritation,for all-day comfort.
CUSTOMIZABLE NAME TAG
Tag sewn inside garment with space for the owner's name.
DIGITAL PRINTING
Unique designs created with an innovative digital printing process
DOUBLE-LAYER REINFORCEMENT IN KEY CONTACT AREAS FOR ADDED DURABILITY
Dual-layer construction enhances durability and provides added protection against cuts, abrasions and heat exposure.
ELASTIC SWEATBAND FOR PERFECT FIT
A stretch elastic sweatband that ensures a perfect fit.
ENGINEERED ARCH COMPRESSION FOR STABILITY
Intelligent compression zones for better stability during high-intensity movement.
ENGINEERED TO RESIST
Durable construction designed to withstand demanding conditions while maintaining performance and long-lasting wear.
INSTANT COOLING SENSATION ON CONTACT, POWERED BY OUTLAST®
Outlast® technology delivers an instant cooling sensation on contact while actively regulating temperature for lasting comfort.
INTEGRATED SELF-STORAGE POCKET
Built-in pocket to stow and carry the hat when not in use.
JUST X GR
Lightweight product, weighting just "X" grams.
LASER-CUT VENTILATION HOLES
Laser-cut holes over the mouth or ears to improve ventilation.
LIGHT CUSHIONED ZONES FOR BLISTER-FREE SPEED
Fast-drying fabric construction that lets your feet breathe for all-day freshness.
LIGHTWEIGHT BREATHABLE CONSTRUCTION
Stay cool, feel light and go faster with an innovative, lightweight, breathable design.
LIGHTWEIGHT WITH MESH ZONES FOR MAXIMUM BREATHABILITY
Intelligent ventilation for fast and light freshness.
MACHINE WASHABLE
Can be washed in domestic washing machines without damage.
MADE WITH X% RECYCLED CONTENT
Fabric made from post-consumer plastic bottles. Bottles are retrieved after use, cleaned, processed and converted into fibres for making technical fabrics.
MAPPED LIGHT/MEDIUM CUSHIONED ZONES FOR ALL-DAY ENDURANCE
Designed to reduce impact where your feet feel it most.
MESH ZONES FOR MAXIMUM BREATHABILITY
Intelligent ventilation for fast and light freshness.
MOISTURE CONTROL FIBERS WICK AWAY SWEAT
High-performance fabric technology diverts sweat away from the skin for all-day comfort.
MOISTURE-WICKING SWEATBAND
Built-in inner band to wick sweat and moisture away.
MULTIPOSITION NECK CAPE OVERLAPS FOR ENHANCED AIRFLOW
A versatile and highly protective cape that can be worn in different ways.
NATURALLY ODOR RESISTANT
Fabric with fibres that naturally prevent the bacterial growth that can lead to smells.
NATURALLY ODOR-CONTROLLING AND TEMPERATURE REGULATING
Natural fibers that provide optimal temperature regulation while naturally preventing bacterial growth and odors.
NATURALLY TEMPERATURE-REGULATING
Natural fibers that provide optimal temperature regulation.
ODOR-RESISTANT
Fabric with fibers that prevent the bacterial growth that can lead to smells.
PACKABLE CONSTRUCTION
Product designed to be folded when not in use and recover its shape when released.
PFC FREE
Weather-proof treatment that's kinder to the environment.
QUICK DRY FABRIC WITH MAXIMUM BREATHABILITY / QUICK-DRY FABRIC/ QUICK-DRY PERFORMANCE
Fast-drying fabric construction for freshness.
REFLECTIVE ELEMENTS THAT GLOW WHEN ILLUMINATED
The product is not intended for use as high-visibility Personal Protective Equipment.
REVERSIBLE
Product with the same aesthetic finish on both sides. Designed to be worn either right-side-out or inside-out.
SEAMLESS 4-WAY STRETCH CONSTRUCTION
Seam-free elastic fabric that moves in all directions for improved comfort and freedom of movement.
SILICONE GRIP FOR STAY-IN-PLACE FIT
No slipping or chafing, no matter how far or fast you go.
SILICONE GRIP ON PALM AND FINGERS FOR SUPERIOR HOLD
Textured silicone detail for enhanced dexterity and a secure grip.
STRUCTURED WIDE BRIM
Firm, structured wide brim maintains its shape for reliable coverage.
ULTRALIGHT PACKABLE CONSTRUCTION
Product designed to be folded when not in use and recover its shape when released.
UPF 50 SUN PROTECTION
Provides UV protection in accordance with standard AS/ NZ4399:2017. Certified as CE, personal protective equipment (PPE) against natural UV radiation with results achieving UPF >50 ( 98% UV protection).
VENTILATED FOR ENHANCED ARIFLOW
Stay cool and fresh with innovative ventilation.
VERSATIL SQUARE DESIGN
Functional square construction allows multiple styling and wearing options for adaptable performance in any activity.
· OEKO-TEX®
The OEKO-TEX® Standard 100 is a globally uniform testing and certification system for textile raw materials, intermediate and end products at all stages of prodution. Its aim is to ensure products are free of harmful substances.
· ADULT SIZE
Head diameter: 50-58 cm. Size fits most adults.
· JUNIOR/KIDS/BABY SIZE
Head diameter: 45-56 cm. Designed to fit kids from 3-12 years old.
· ADULT SIZE
Standard single size fitting most adults. Optimal fit for a head diameter between 53-62 cm
· ONE SIZE: from 54 cm to 61 cm
· S/M: from 54 cm to 57,5 cm
· L/XL: from 58 cm to 62 cm
· Youth: from 51 cm to 56 cm
· CERT ISO 9001
International standard mode specifying the requirements to establish a quality management system. Introducing constant improvement methods and process to enhance the product quality and customers satisfaction.
· CERT ISO 14001
International standard model specifying the requirements to optimize the resources use and minimize the environmental impact of the production process.
· Kids: from 48 cm to 52 cm

RECOMMENDED BY
· SKIN CANCER FOUNDATION
The Skin Cancer Foundation recommends this fabric as an effective UV protectant only for covered areas.
*Applicable only to the products with the Skin Cancer Foundation logo
Choose your Neckwear, Headband, Cap or Beanie, select quantity and the style of BUFF® product. Quantities starting from 100 pieces.









HEADQUARTERS
Original Buff, S.A.
C/ França, 16
08700 Igualada
Barcelona, Spain
+34 93 805 4861
buff@buff.com www.buff.com
BRANCHES
Buff, Inc.
133 Aviation Blvd., Suite 105 Santa Rosa, CA, USA
+1 707 569 9009
Buff Canada Ltd 5213-101 Sunset Drive
Cochrane, AB, Canada
+1 866 473 3639
Buff GmbH
Aschheimer Str. 13
85622 Feldkirchen, Germany
+49 89 380 30437
Buff UK Limited 4th Floor, 399-401 Strand WC2R 0LT London United Kingdom +44 1707 852244 Buff Italy Srl Via Cosimo del Fante, 10 20122 Milano, Italy
+39 - 02 829 42 050 Buff France 25-27 Rue Tronchet 75008 Paris, France +33 97 305 0726