Marketing & Communications
in financial services & commodities
If you can’t explain it simply, you don’t understand it well enough.
Albert Einstein
What we do
We are a specialist marketing and communications consultancy with deep expertise in private markets and commodities. Our team has worked around the world in many complex situations, always bringing fresh perspective to strategic thinking.
We deliver fully outsourced marketing programmes or work alongside in-house teams to strengthen capabilities. Our services span branding, collateral design, event management and strategic media relations.
Everything starts with understanding your business and what makes it different. We use that insight to shape clear corporate positioning, to help you stand out in a crowded marketplace for the right reasons. By combining an inside-out view of your organisation with our broader market perspective, we can position your business more effectively with key stakeholder audiences.
We always work closely with a trusted network of partners to ensure the highest quality outcomes.
Strong Brand Basics
Branded Assets
Cohesive logo design, colour palettes, fonts, tag line and imagery that reflect your voice and bring your identity to life. This also includes ready-to-use branded templates for Word, Powerpoint, and social media, ensuring consistent and professional presentation across every platform.
Simple Website
A simple branded Squarespace website that is clean, modern and easy to navigate - designed to tell your message. With builtin mobile responsiveness and seamless functionality, your site will look polished, on brand and professional across all devices.
Clear, Intelligent Comms
Smarter Materials Clear Communications
High-quality, on-brand materials that elevate your brand’s storytelling across print and digital formats. From presentations and brochures to DDQ’s and corporate documents, we ensure clarity, consistency and visual impact in every piece.
Tailored internal and external communications strategies that amplify your brand’s voice with precision and purpose. We specialise in delivering compelling, consistent messaging across digital and traditional platforms to connect you with your audience effectively.
* Managers & Jurisdictions in which we have worked over the years
No one size fits all
Branding is rarely a manager’s top priority, yet it plays a critical role in shaping LP perceptions, building trust and creating competitive advantage in an increasingly crowded market. In an environment defined by illiquidity and limited transparency, a clear, credible brand helps reassure investors of a manager’s experience, discipline and depth — supporting confidence across institutions and high-net-worth individuals alike. Through modular, flexible elements, managers can differentiate more effectively, and choose their focus, in a cost-efficient way.
Project Timings
Project timings vary significantly depending on the client and the urgency of the task. Some projects demand rapid turnaround times - such as crisis communications, urgent press releases, or last-minute campaign changesrequiring immediate action and flexible resourcing. Others, like brand strategy development or comprehensive content planning, may follow longer, more deliberate time lines to allow for
research, approvals, and multiple creative iterations. Client expectations also play a critical role; while some prefer quick execution, others require extended stakeholder reviews and signoffs. As a result, it’s essential to tailor project schedules to balance responsiveness with quality, ensuring outcomes align with both strategic goals and real-time demands.
New Brand Launch in Three Days
Three-day turnaround for a new brand project was highly ambitious and required tight coordination, clear direction, and decisive client input from the outset. With such a compressed time line, there’s little room for extensive revisions or prolonged feedback loops, so alignment on objectives, target audience, and visual direction must be achieved up-front. Working physically alongside the client enabled this project. The focus shifts to delivering high-impact, streamlined solutions - often relying on existing assets or rapid concept development rather than full-scale brand exploration. While this pace can produce effective results in timesensitive scenarios, it also demands a highly responsive team and a client willing to make quick decisions to maintain momentum and meet the deadline.
Redesign and Refresh a Manager’s Presentation
A collaborative process that balanced strategic clarity with visual impact. Working closely with the manager, we streamlined complex content, sharpened key messages, and refreshed the design to better reflect the fund’s positioning and personality. Timely decision-making was critical, allowing us to maintain momentum and ensure the presentation evolved in line with both stakeholder feedback and practical deadlines. This partnership-driven approach not only enhanced the final product but also created a smoother, more efficient workflow and ultimately an easier to sell story and stronger brand.
Strategic Campaign Case Studies
New Fund Launch
Successful launched a manager with a strategic media campaign, combining tailored messaging and targeted press outreach to establish a strong industry presence and engagement. The campaign was built on meticulous planning and close collaboration with the manager to ensure alignment on narrative, timing and impact across key financial media as well as social media.
Developed and executed an international threemonth campaign for an activist manager, focused on strategic messaging, targeted outreach.
Publication
Within our armoury and offering is also The Alternative Investor, a monthly publication focused on private markets, with one of the highest circulations in the space.
Sign up here
Portal
On the Alternative Investor Portal, not only do we have a home for The Alternative Investor, we also have a home for sector events, with one of the most comprehensive databases in the private market space. alternativeinvestorportal.com
