In the city of Río Cuarto, Córdoba, stands a space that redefines the concept of hospitality in the region: La Urumpta Hotel & Spa, AKEN MIND. With a proposal that combines nature, sophistication, and well-being, this hotel has managed to establish itself as a luxury benchmark while imprinting its own signature in the industry. Its General Manager, Facundo Mercado, shares with Boston Business Review the key factors that have made La Urumpta a unique destination in Argentina.