Generating an in Guatemala
“EGGVOLUTION”
An integral operation from breeding and nurturing pullets and hens to the delivery of an internationally certified high quality product to the end consumer, focused on being a sustainable enterprise, is what makes of Granjazul a leading, innovative company in Guatemala and the world
Produced by Jassen Pintado
Interviewee
José Manuel Segovia, CEO for Granjazul,
With participation from
• Carlos Borjes, Managing Director
• Roberto Prata, Commercial Director
• Durwin Orozco, Suppy Chain Director
• Mario Galindo, Planning Director
Creative Direction
Omar Rodríguez
For more than 50 years, Granjazul has contributed to the wellbeing and development of Guatemala by delivering the best nutritional solutions to every Guatemalan family, through the production and sale of eggs and egg derivatives with top worldwide quality.
Granjazul is part of a group of companies comprising an integrated business operation with a focus on sustainability and the goal to deliver the best products for the country. We began with INAVISA - Cintazul
Genética, where the dream began to come to life and where pullets are born. This company is currently in charge of breeding and relies on its own facilities. When pullets are born, these are moved to La Cría, the place where these are taken care of during 16 weeks, just before they begin to lay any eggs.
Granjazul operates from different
production plants and distribution centers around central and southern Guatemala. The company’s operations and facilities are certified under global quality and safety standards, including FSSC 22000 and HACCP since 2010.
Granjazul is also the first company in Guatemala to receive the Animal Welfare certification, endorsed by United Egg Producers, and also is Kosher-certified, both since 2020.
THE KIND OF LEADERSHIP DEVELOPED BY LONG TENURES IN THE COMPANY
Granjazul is led by José Manuel Segovia, better known as Mel Segovia, CEO for Granjazul, with more than 30 years in the company. Segovia graduated as an industrial engineer from the Rafael Landívar University, and afterwards earned a Master’s in Innovation from the Pontifical Catholic University of Chile.
Mel has been named to different boards of directors and taken part
Professionalization enables the process’ evolution, providing value to the company through specialized resources, clear strategies and efficiently executed plans
- José Manuel Segovia, CEO for Granjazul
to the company through specialized resources, creating clear strategies and efficiently accomplished plans,” Segovia commented.
A COMPLETE OPERATION GROWING ITS SEGMENT PORTFOLIO
“Professionalization enables the process’ evolution, providing value
Through time, Granjazul has grown its divisions and business units until this day, finally comprising a complete in startups for different services and products projects. Mel is supported by his key collaborators, who boast wide experience and postgraduate studies within business administration, finance, marketing, exports, industrial engineering and poultry enterprises, among other activities.
operation. Also, the company’s resources have been instrumental in new ventures, besides working around poultry and derivatives, mostly. The company’s main business units and divisions are:
• Egg Solutions. This division is in charge of supplying whole eggs and egg products to bakeries, patisseries and restaurants, among other businesses. This division is also available in El Salvador.
• The Plus division delivers whole eggs and egg products to supermarkets which are enriched with selenium, iron, A and D vitamins. The Plus line of products are delivered within Guatemala City.
• Liquid pasteurized eggs. This division offers whole eggs, egg whites and liquid yolks for the Solutions and Plus markets; this division was created in 2012.
FOR MYCOPLASMA CONTROL
(Tilvalosina*)
SUPERIOR TO OTHER ANTIBIOTICS
Quality.
(Guaranteed concentration and stability).
Safety.
(Environment, animals, human).
E ectiveness.
(Enhanced pharmacodynamics, cost-effective treatment).
*ECO Animal Health UK original research and development.
PRESENTATIONS:
Valosin 425 (Premix).
Valosin WSG (Water Soluble Granules).
• The Massive Channel serves small retailers through its own presale and distribution fleet.
• Livestock products compete in the market under the Cintazul brand of balanced nutrition, delivering special formulas for hens, other poultry, dairy cattle, livestock for feed, goats and pigs in their prebeginning, beginning and ending phases. This is the longest-running and most-experienced division in the company, running since 1953.
• Innovation is also part of Cintazul, which provides Pelleted Feed, its newest business units, which began operations in 2020. Cintazul’s balanced feed facility is certified under ISO 9001-2015 standards.
Granjazul relies on technology from production to delivery
- José Manuel Segovia, CEO for Granjazul
• With El Paraíso, running through more than 12 years now, the company displays a clear example of circular economy, offering 100% organic fertilizer. This division is proudly certified under the BCS OKO Garantie for its Enmienda Agrícola Premium product. El Paraíso also offers a quality product for the hands working on Guatemalan soil.
TECH-DRIVEN OPERATION OPTIMIZATION
Since its beginning, Granjazul has bet on tech investments which have resulted in a positive impact on production since the 1976 deployment
of an automated system for poultry production, through the egg grading system in operation in 1997, to the construction of specialized facilities for pullet breeding in 2015.
From laying hen genetics there’s tech support in incubation and automated vaccination.
Productionwise, once a hen lays an
egg, the automation process won’t stop until after the egg has been packaged, not without going through a washing and sanitizing process and passing under UV light to obliterate any kind of bacterium in the shell. The system also has automatic detectors, able to evaluate and discard defective eggs with cracks and dirty shells.
Packaging is also automated, either for a 30-count carton or for transparent packaging en route to supermarkets.
The Cintazul facility also runs under a cutting-edge automation scheme, where there’s a productive process for every formula. For the organic fertilizer segment, El Paraíso acquired latestgeneration machinery for chicken manure composting, which reduces time.
“Granjazul relies on technology from pullet production to product delivery in its final destination,” the executive said.
OPEN TO INNOVATION
Besides different technologies implemented along productive processes, Granjazul has also brought analytics and business intelligence resources able to provide support and optimize decision-making in every area.
Every department involved in management processes counts with digitization and automation procedures which have resulted in reducing paper use.
COMMITTED SUPPLIERS AT EVERY LEVEL
Granjazul’s supply chain is comprised by local and international suppliers which share quality and punctuality as their main traits.
Procurement of quality corn and soybeans is essential for business, besides acquiring these goods from certified suppliers.
Granjazul works with Hendrix Genetics, guaranteeing the highest standards globally for the birds’ genetic development.
It must be noted that delivering every product in a timely fashion is essential to the wellbeing of assets such as hens, for which food and other requirements are vital.
Suppliers sign a social responsibility commitment, where they agree to comply with safety, occupational health and anti-corruption practices
- José Manuel Segovia, CEO for
Granjazul
Agreements established with suppliers are aligned with food safety and sustainability. This is guaranteed by the company’s supplier evaluation and tracking programs, where any gap in the quality and safety standards required by the company is detected and solutioned.
In 2021, Granjazul finished the setup of a project that focuses every part of its business into circular economy,
which has delivered progress on different fronts; among them, the creation of a compliance standard on behalf of suppliers.
“Suppliers sign a social responsibility commitment where they agree to comply with fair safety, occupational health and anti-corruption practices in their organization,” Segovia added.
Granjazul Plus
SUSTAINABILITY: AN INWARD AND OUTWARD COMMITMENT
Granjazul’s commitment to increase sustainability groups different aspects within the company:
• Waste recollection and sorting
• Wastewater treatment
• Savings in electricity and
water usage
• Sustainable procurement
• Loss recovery
• Alignment to UN’s Global Pact
• Corporate Social Responsibility
• Circular economy
Among the different initiatives on behalf of Granjazul with the purpose
of emphasizing a positive impact in its surrounding communities, the company has worked out different projects along with Old Surfer, an agency of change with a global vision connecting sustainability with business and consumers. This organization has taken part in internal and external projects, one of these was recognized in 2021 as one of the three best sustainability projects in Latin America in the health category,
through the Granjazul Plus egg product line, which is currently the second best project in the Health/ Human Development category, achieved in April 2022.
Granjazul is fully involved in the child malnutrition problem suffered in Guatemala, where -according to data provided by the UN- one of every two children under five years old suffers from malnutrition. Granjazul developed an enriched variety of egg to face this
Granjazul
problem: Granjazul PLUS.
In the city of Amatitlan, Granjazul is involved with a women’s soccer team, which became the first sustainable women’s team in Guatemala and Latin America, working along with nutritionists from the University of the Valley of Guatemala, which contributes to the team relying on a nutritional preparation of the same kind that male professional teams receive. It must be pointed out that this program extends to the players’ families and communities.
HUMAN RESOURCES: THE GRANJAZUL CULTURE
Goals set by Granjazul are related to the market, its surroundings and the needs and possibilities of these. The Granjazul culture was created from its founders’ values and from the company’s purpose. The commitment from stakeholders, leaders and staff, favors this culture.
The company has defined an
empowerment and self-managing culture, obtaining the best from a family-run business and a corporation.
BRIGHT LIGHTS AHEAD
In the face of a market in which costs increase drastically, Granjazul fulfills its commitment to everyday goals such as catering for its clients and strategic partners through the best possible service, striving to deliver the best results for stakeholders and partners, keeping the same, outstanding quality.
Polígono Morea Nor te, Calle C - Nº 2 31191 Beriáin, Navarra (Spain) • +34 948 368 301 contact@zucami com • • ww w.zucami com
“It’s about our clients’ satisfaction through service agreements aligned to a strategy transformed into facts, achieving world-class continual improvement in every stage of the supply chain,” finalized Mel Segovia, CEO for Granjazul.
FOUNDED: CONTACT: 1969 jsegovia@granjazul.com www.granjazul.com/#lahuev INDUSTRY: FOOD & DRINK
