Corporación AG | BBR - Brochure

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LEADING COMPANY

in integrated solutions in steel products

Corporación AG is still optimizing its operations and position within the Guatemala and Central America market by taking firm and decisive steps toward sustainable processes along with suppliers and clients

Creative Direction

Interviewee

Rodrigo Gabriel, CEO for Corporación AG

For almost 70 years, Corporación AG has acted as a valuable ally for Guatemala within the construction sector, leading the transformation, production, and distribution of steel products.

The company’s growth all along this time has allowed it to expand its operations in Central America. Currently, it has presence in six countries, has eight production plants and thirteen distribution centers in Guatemala, Honduras, and El

Salvador, thus generating a working source of 2,321 collaborators. Its human resources management has taken AG to the Great Place To Work platform, which recognizes the best companies to work for, according to their personnel’s criteria.

In 2021 the company became the first Central American company to become certified for its Integrated Management System, which includes the Quality Management System ISO 9001:2015, the Anti-bribery

We must keep our priorities and centralities on our clients and customers under a sustainability focus which allows us to combine our growth strategy

- Rodrigo Gabriel, Chief Executive Officer at Corporación AG

Con Voluntad de Acero, transformamos el presente para construir el futuro que todos soñamos

Management System ISO 37001:2016, the Health and Safety Management System ISO 45001:2018, the Environmental Management System ISO 14001:2015 and the Corporate and Social Responsibility Management System ISO 26000:2010. Corporación AG also belongs to organizations such as Pacto Global and CentraRSE, which are

committed to Guatemala’s and the Central American region’s sustainable development.

“We must keep our priorities centered on our clients’ and customers’ needs under a sustainability focus which allows us to combine our growth strategy”, commented Rodrigo Gabriel, Chief Executive Officer at Corporación AG.

WORLD WIDE EXPERIENCE

A TOTAL COMMITMENT TO QUALITY PRODUCTS AND IMPECCABLE SERVICE

CAREER-LONG LEADERSHIP COMMITTED TO THE COMPANY

Rodrigo Gabriel has been managing Corporación AG for five years, after being in charge of the company’s supply chain during the previous five years before he was appointed Chief Executive Officer.

He graduated from Rice University (Texas, USA), besides earning an MBA degree specializedin Finance from the ESADE Business School (Barcelona, Spain).

“My commitment is based on

the legacy that started almost 70 years ago and on the corporation collaborators’ trust”, the CEO pointed out.

A DIFFERENT AND BETTER KIND OF PRODUCTION

Over the years, Corporación AG has increased the catalog of products it manufactures, thus currently offering wire, iron, profiles, prefab, construction products, and loading/unloading products from transmetalation, among others.

One of the company’s distinctive factors is that the steel production processes at Corporación AG are carried out using electric arc furnaces, whose energy comes mainly from renewable resources. This factor helps reduce the company’s carbon footprint, which is currently Scope 1 and Scope 2 and aims at achieving Scope 3 through melting scrap metal.

GROWTH THROUGH ACQUISITIONS AND EXPANSION

While seeking to offer more products

related to the construction sector, Corporación AG recently enlarged the rolling mill at its SIDEGUA Plant, which is located in Masagua, Escuintla Department. This enlargement means an increase of 42% of this plant’s capacity, going from a 350,000 tons to a 500,000 tons capacity.

The detection of inorganic growth opportunities has also delivered results in recent times. Only in 2021, Corporación AG accomplished three important acquisitions, when

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My commitment is based on the legacy that started almost 70 years ago and on the corporation collaborators’ trust

- Rodrigo Gabriel, Chief Executive Officer at Corporación AG

incorporating TUBAC, a Guatemalan company that commercializes plumbing and flat steel for Central America and the Caribbean. This deal also brought its sister company TYPSA, which, from Honduras, operates in the commercialization of structural tubing, zinc and aluminum/ zinc coated steel sheets, besides other flat products for different uses, and which operates in Central America.

The third acquisition was the company Megaproductos, which

offers integrated solutions for the construction sector.

“These acquisitions will allow us to expand our operations toward new markets to go on innovating, to become the best operator in the region and offer solutions for the construction industry” declared Gabriel.

ETHICS AND TRANSPARENCY REACH THE SUPPLY CHAIN

Corporación AG’s dealings with suppliers goes beyond mere

commercial transactions. The company works hand in hand with its business partners, especially when dealing with issues related to eradicating robbery, fraud, and bribery in all types of transactions. Therefore, it encourages an ethics, integrity, and zero-tolerance-based

culture before corruption acts through by-laws established in their CEAG Code of Ethics and their Management Integrated System.

Communication is a key factor between the company, its suppliers, and interested parties to detect and improve weaknesses within the value

chain. They work jointly on training collaborators and suppliers to share the best practices and keep ethical and transparent commercial relations.

“We work hand in hand with our suppliers to reduce risks through the implementation of transparent and long-term training, policies, and relations”, added the executive.

INCREASING ONLINE PRESENCE

Corporación AG’s seven-decade presence in the construction sector in Guatemala and Central America is due to different reasons, one of them its adaptation capacity. The appearance

On the other hand, the Steel Academy is a free online training platform that is aimed not only at the company’s collaborators, clients, and suppliers but also at anyone of relatively recent media, together with events such as the recent global pandemic have led the company to widen its presence in virtual networks, not only with its current presence via its website, which contains information about the company, but also developing platforms for sales and online training.

Since 2021 the company is carrying out trials to optimize the future launching of Portal AG. This digital showcase will allow its clients and customers not only to place orders but also to enter personalized profiles in which, besides purchasing products, they will have access to data such as their purchase history, tracking orders, account statements, as well as special and exclusive offers, and new products, among others. This portal is still in its trial phase and it is expected to start working soon to speed up and improve commercial interactions with the company.

“The last trial with the Portal AG was finalized with selected clients, who shared their comments, doubts, improvements, and wishes with us. We will be launching it for 100% of our clients shortly”, added Gabriel.

WORKING YOUR IDEAS IN METAL

wanting to know more about the products the company offers. The courses are organized into 30-minute modules and have tests and a scoring system besides giving passing and participation certificates. Just as any online training tool, it offers the advantages of receiving courses with no schedule restrictions or infection risk due to the pandemic.

“AG goes for continuous improvement, so we know that training our clients and customers about our products and uses is

essential”, commented the Chief Executive Officer.

SUSTAINABLE ACTIONS FROM OPERATIONS AND STRATEGY

Only through the execution of its processes, Corporación AG contributes to the environment and sustainability being the company that recycles the most scrap metal in Central America, thus contributing to circular economy as it uses waste collected by more than 130 suppliers all along the country, to transform them in high-quality steel products for construction, contributing by generating business and reducing the impact on the environment.

To these daily operations, we

should add the Aceros de Guatemala Sustainability Strategy, which established guidelines aiming for 2025 to comply with environmental, social, and corporate governance criteria, named ASG (Spanish for Environmental, Social, and Governance projects), by operating responsibly and empowering collaborators, neighbors, clients, and suppliers. Its purpose is to have a positive impact on the region’s development when creating longterm value and prosperity, growing responsibly and increasing the company’s presence in the region, strengthening its position and competitivity within the established term with responsible leadership,

Click here to read Corporación AG’s first Sustainability Report (in Spanish)

We work hand in hand with our suppliers to reduce risks through the implementation of transparent and long-term training, policies, and relations

- Rodrigo Gabriel, Chief Executive Officer at Corporación AG

integrity, innovation, and proper treatment to its personnel, excellency in its commercial offer, besides optimal financial and economic results.

The strategy means the continuation of the vision that has kept the company seeking new results for decades and in years to come, so it can proudly celebrate its 70th anniversary.

The recent steps the company has taken regarding sustainability have been acknowledged in its first Sustainability Report, in which the efficient actions and numbers Corporación AG generates regarding this issue are listed.

“We commit to fulfilling our purpose of transforming the present to build the future we all dream of through the implementation of our strategy for the next years”, ended Rodrigo Gabriel, Chief Executive Officer at Corporación AG.

FOUNDED: 1953

INDUSTRY: Construction

NO. OF EMPLOYEES: 2,321 CONTACT: www.corporacionag.com Tel:(502) 2290-9400 / 01