British Dealer News July 2026

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Andy Mayo: editorial@dealernews.co.uk

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Colin Williams: products@dealernews.co.uk

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Maurice Knuckey: creative@dealernews.co.uk

CONTRIBUTORS

Roger Willis; Alan Dowds; Brian Crichton; Adam Bernstein; Dan Sager

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PUBLISHER

Colin Mayo

THE SCOOTER PARTS PEOPLE

from Burnham 17 New BMW summer event at Donington 18 Fleet’s June sale sees nearly every bike sold

19 Obituary: Bob McMillan 1947-2026

20 Dealers’ Trade Talk

26 ABR Festival 2026: Heatwaves, headliners, and a motorcycling milestone

28

as new ACEM president

36 European Q1 sales bounce back 37 Global share prices

38 Electric news – ACU sets up electric bike racing panel

39 Alternative power registration analysis 40 Off-road news – Dirt Bike Live set to launch at NEC in 2027

TT: is it time for a re-think?

Roger Willis

TT 2026 saw a number of contentious issues emerge, among these was an intervention from leading Manx tourism operator and motorsport entrepreneur Peter Duke, which attracted particular comment. Duke, who draws on the historic racing legacy of his late father, Geoff Duke, and long-standing business relationships associated with the TT, questioned the current format. He doesn’t believe the TT schedule is right for visitors or for the wider festival atmosphere. Most pointedly, Duke says TT organisers should reduce the number of race days and reintroduce Mad Sunday as a popular central feature of the event.

Set against a background of the Isle of Man TT losing its holiday appeal, Duke argues that the modern six-day racing schedule overcomplicates the event and is potentially hurting local businesses and fans, while stripping away the traditional holiday angle. Besides advocating a reduction in the number of race days, his Mad Sunday restoration proposal pivots on it becoming a focal point once again, giving visitors time to explore the Island beyond just the TT course.

And in this context, Duke noted that the upcoming Hollywood TT feature film starring Channing Tatum and rock star Bono’s daughter Eve Hewson, could drastically alter global interest and commercial dynamics for the Island.

The recent domination of increased race days has also led to a significant loss for visitors. The long-established and extremely popular Ramsey Sprint, which for many years attracted ‘run what you brung’ amateur drag racers to Mooragh Promenade, was a recent cancellation victim of major changes to the TT schedule and heavy monetary pressures on its organiser, Straightliners. They cited high insurance and permitting costs, combined with a lack of capital for expensive team ferry crossings to the Island, making the event financially unviable.

Revisions to the TT schedule, changing to a format of two-day blocks over six days, also made it nearly impossible to secure traders and catering units for the Ramsey Sprint, as many vendors chose to migrate to the TT Grandstand Fan Zone.

Duke doesn’t believe the current TT schedule is the right format for visitors or the wider festival atmosphere

As for Peter Duke personally, his business acumen began with Duke Marketing and the founding of Duke Video in 1981. It became the world’s dominant publisher and distributor of motorsport home entertainment on VHS and DVD. As physical media markets dwindled, his company built the official Isle of Man TT website and managed a global database of millions of motorsport fans. Utilising his customer database, Duke subsequently transitioned the business fully into travel and hospitality in 2019. He then founded a “TT Village” on Victoria Road in Douglas, which deploys a massive pop-up village of more than 200 portable cabins to house hundreds of incoming TT race fans every year, within easy reach of the nearby TT Paddock.

HEAD COUNT TOPS 44K

ACCORDING TO THE ISLE OF MAN

Steam Packet ferry operator, it carried 37,941 passengers during this year’s TT period, deploying three vessels to meet demand – Manxman, Manannan and Ben My Chree. This was similar to the number in 2024 (37,808), which then increased to 39,469 in 2025. However, the 2026 tally fell by just more than 1500, perhaps reflecting visitor reluctance after poor weather afflicted the event last year (and has now been repeated with cancellation of the blue-riband Senior TT race for a second consecutive time this year).

Steam Packet services operated across a number of ports, including Heysham in Lancashire, Liverpool, Dublin, and, more recently, Larne in Northern Ireland.

Somewhat ironically, the Steam Packet’s Manxman flagship sullied its reputation by breaking down at sea a few days after the TT period finished and was consigned to its berth in Douglas harbour with the assistance of a tug before the company’s engineering team tackled grievous technical issues that took 48 hours of round-the-clock effort to fix.

In parallel to the maritime performance, between 22 May and 9 June, some 56,106 TT fans also passed through the Island’s Ronaldsway airport. This passenger volume included both scheduled flights and private jets.

His recent criticism of the TT racing organisation in the Isle of Man local newspapers was applauded by indigenous motorcycle enthusiasts. One of them summed up his stance very well: “Is there really a need for additional race days? It doesn’t leave much leeway for the ACU when the weather turns inclement, and we then have to call one or two-lap sprints a race. The old race schedule should be reintroduced before it’s too late, and this world-class event is permanently damaged.”

Grim bike safety statistics mean more thought is needed

Last month saw the release of provisional road safety figures for 2025, which showed a 13% increase in motorcycle fatalities compared with the previous year. There are a number of factors within these numbers for the trade to consider, but riders’ rights group the National Motorcyclists Council (NMC) has identified current licensing laws and poor government support for motorcycling as major areas of concern.

It points out that since the last change to motorcycle licensing rules in 2013, motorcycle deaths have increased by 16% – a startling figure given the improvements in both motorcycle safety technology and protective riding gear design. And it points out that during the previous licensing regime, deaths fell by nearly 36%, strongly suggesting that the current licensing regime is implicated in the increase in deaths.

The NMC also says that a lack of proper recognition of, and support for, motorcycling amongst politicians more generally is a factor. Ironically, authorities seem to avoid making motorcycling safer because they believe that more motorcycling will lead to more accidents.

That assumption means there’s little or no investment at national or local level in improving motorcycle safety. NMC recognises that the Integrated National Transport Strategy briefly acknowledges the role of motorcycling, and that the government’s Road Safety Strategy makes

The stats underline that the current approach of treating motorcycling merely as a ‘safety problem’ does not work

Craig Carey-Clinch, NMC executive director

some positive proposals. But points out that the new statutory guidance to local authorities for Local Transport Plans does not mention motorcycling at all in the context of local transport and access policies.

NMC executive director Craig CareyClinch said: “These new statistics underline the importance of the current review into motorcycle training and

testing having the correct scope and to look fully at what needs to be done to evolve the current regime, rather than just making a few piecemeal changes, as much needed as these are. The stats also underline that the current approach of treating motorcycling merely as a ‘safety problem’ rather than considering the range of measures needed to support those who make motorcycle journeys simply does not work. It has meant that efforts to create a proper ‘Safe System’ for motorcycling, with measures at all policy levels to support it, have become far more difficult.

“The NMC strongly urges both central government and local authorities to think again about the current approach they have towards motorcycling and to work with motorcycling organisations and other expert stakeholders to develop national and local strategies to fully support safety and access for those who ride. This will unlock the social and mobility benefits that motorcycling, as a zero-congestion, low-polluting mode of transport, brings to individuals and wider society. The NMC and its members fully commit to supporting this work.”

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LIQUI MOLY ANTI-FAKE PACKAGING

GERMAN LUBRICATION SPECIALIST

Liqui Moly is fighting back against fakes, with new digital security checks on its products. Oil bottle caps now have individual QR codes printed on them, which buyers can scan online to verify that the product is genuine. Marketing director Marco Esser said: “Counterfeit products cause financial losses, undermine customers’ trust, and in some cases lead to engine damage or even put users’ health at risk. The new, digital check will cut the number of counterfeit products as well as provide certainty for customers.”

YAMAHA INTEREST-FREE FINANCE

YAMAHA IS OFFERING 0% FINANCE on a range of twin- and threecylinder machines. They are offering 24-36-month interest-free deals, with a 50% deposit required, on the MT-07, MT-09, Tracer 9/GT/G+, and XSR900 GP.

VENHILL CLASSIC CABLE COLLECTION

BRITISH CONTROL CABLE MAKER

Venhill, has added several new fitments for older bikes to its catalogue. There’s a throttle cable for Suzuki’s 1969 T250 Hustler (£58.25), a speedo cable for Honda’s VT600 C Shadow (£20.23), and an equally hard-to-source twin throttle cable set up for Buell’s XB12SS Lightning (£39.38). There are thousands of other fitments. Further information at www.venhill.co.uk

Bikes included in AV law

The National Motorcyclists Council (NMC) is celebrating success after its lobbying efforts led to motorcycling being specifically recognised in a new government consultation on self-driving cars. The consultation on Autonomous Vehicle (AV) rules covers the so-called ‘Statement of Safety Principles’ (SoSP) enshrined in the 2024 Autonomous Vehicles Act. This will form part of the underlying law on the development of AVs and will guide the Secretary of State for Transport’s decisions on whether an automated vehicle can be used on British roads. It will also inform ongoing monitoring of authorised vehicles.

The aim of the new rules, according to the government, is to ensure that computercontrolled cars have “a level of safety equivalent to at least that of careful and competent human drivers”. The principles cover five broad themes: vehicle control; hazard anticipation, perception and reaction; obeying traffic rules; interaction with other road users; and adaptability to road conditions. A tall order for the artificial intelligence boffins perhaps – but the bare minimum that should be expected. The NMC has ensured that bikes will be included in this specification too.

NMC executive director Craig CareyClinch said: “We are very pleased that

work on the SoSP is progressing with motorcycling in mind. Getting to this point has involved considerable background work on a very technical topic. Getting the SoSP right is absolutely crucial for the safety of motorcyclists and other vulnerable road users, and the consultation is an opportunity to ensure that motorcycle awareness and safety are fully embedded in the thinking of those involved in developing AVs and the technology that powers them.

“This is also another example of how partnership, both in the UK and internationally, can bring positive results, particularly in areas such as this, where policy surrounding the future of transport has such a significant impact on those who ride.”

NMC’S ‘RIDE RIGHT’ INITIATIVE FOR GREEN LANE BIKERS

THE NMC HAS ALSO launched a new campaign to promote on- and off-road riding in the UK – while encouraging better behaviour from the minority of anti-social riders who ride illegally off-road on footpaths, bridleways, and common land, using motorcycles and illicit e-bikes.

The new Ride Right initiative aims to promote legal riding on green lanes/unsealed roads, as well as supporting off-road twowheeled sports. The campaign is built around four clear principles that every rider can adopt, whether they’re exploring green roads on a sunny weekend or competing at a club enduro. The four themes are: Ride Right – use only legal public roads,

follow signage, and know your responsibilities before you ride. Right Place – access practice tracks and private land only with landowner permission or at officially organised events. Right Approach – protect the landscape, follow the Countryside Code, and help keep routes open for future riders. And Right Attitude – share the countryside courteously with walkers, cyclists, horse riders, residents, and those who work the land.

NMC member organisation Trail Riders Fellowship (TRF) champions this user friendly approach. CEO Graeme Collins said: “Although a minority of individuals may also behave anti-socially in other areas of

their lives, many others will be genuinely misinformed and inadvertently ride where they shouldn’t. The TRF’s Green Road Map (www.trf.org. uk/conservation/green-road-map) addresses this issue and shows people where they can ride on unsealed public highways.

“TRF membership is great value for money and unlocks access to a community of riders with knowledge of the best places to ride and explore the countryside in a responsible way.”

Collins added: “Feedback from our members reveals they are as frustrated and angry about anti-social behaviour as general members of the public in local communities.”

Borders service centre for Indian

Indian Motorcycle has been expanding its dealer network recently, and it’s also been setting up service centres to make it easier for owners to have their bikes maintained, repaired and upgraded. Now, Indian riders across Cumbria, Carlisle and Dumfries have a new technical centre: the Holywood Service Station in Dumfries. Operating as Indian Motorcycle Service Centre, Dumfries, the new location will offer comprehensive servicing, warranty work, MOT testing, and accessory fitment services.

Founded by Gordon Landsburgh in 1999, Holywood Service Station initially operated as a car dealership, before shifting its focus to the off-road ATV sector in 2004, and subsequently becoming a dedicated motorcycle business in 2017. Since then, the business has expanded rapidly. Now run by Gordon with his son Scott as sales manager, the business also employs four experienced technicians.

“Having the team at Holywood onboard to support our riders in this important region is another step in ensuring that quality aftersales care is available across the country,” said James Tonks, district sales manager for Indian Motorcycle.

“We are proud to become part of the growing Indian Motorcycle network,” said Gordon Landsburgh. “We’ve long admired the quality and craftsmanship of their motorcycles, and we look forward to welcoming Indian Motorcycle riders and ensuring that their rides are given the level of attention and service that they deserve.”

Kawasaki set for Moto Fest at Anglesey

THE INAUGURAL MOTO FEST EVENT AT Anglesey circuit is gathering pace for the weekend of 24-26 July, with more stars and events confirmed. Kawasaki has announced that it will support the event, with a selection of its 2026 line-up for road demo rides, plus new KLE500s for the off-road trails. The Kawasakisponsored James Whitham Track Day team will also be at the festival, giving bikers the chance to ride the circuit, with several slots available exclusively for Club Kawasaki members. Ross Burridge, head of marketing and racing at KMUK, said: “We are really excited to be attending this brand-new event and are pleased to be able to offer a number of different riding experiences throughout the three days. Anglesey is a stunning venue for an event such as this, and I am sure those visiting will have a fantastic time. We look forward to welcoming as many

people as possible onto the Kawasaki stand to experience our range of 2026 machines.”

The Kawasaki news came as the ACU announced that 80% of camping tickets for the event had already been sold by mid-June. The ticket news came as organisers also released details on more stars: John McGuinness, Storm Stacey, Dan Linfoot and Dougie Lampkin are joining the line-up, and there are more bikes on the demo ride programme: Triumph, Norton, BMW, KTM, Sherco, Beta, Zero and Electric Motion all joining Kawasaki for road and dirt rides. More information: moto-fest.co.uk

KAWASAKI KLE500 ACCESSORY VOUCHER

IT’S THE FIRST NEW DUAL-SPORT DIRT-FRIENDLY MACHINE from Kawasaki in decades, and Team Green is looking to sweeten the deal for buyers with a £350 voucher for accessories. Buyers can add genuine Kawasaki accessories, from an Akrapovič titanium exhaust through to a rear luggage carrier, panniers, heated grips, engine guards and more.

Indian marks 125th birthday with UK rally

It’s not been running continuously since it launched in 1901, but Indian remains one of the oldest bike brands, marking its 125th anniversary this year. The main celebration in the UK is the 2026 Indian Motorcycle Riders (IMR) UK National Rally, which will take place at Brooklands Museum over the August bank holiday weekend (28-30), with the promise of a festival of speed, culture, and community events, plus exclusive VIP perks for Indian owners.

There’s an American-style BBQ all weekend, and access to the Brooklands Motor Sheds Museum, as well as guided tours of Concorde. Saturday features talks by Indian’s chief designer, Ola Stenegärd, and special VIP guests, alongside trade stalls, wheelie bikes and live bands. Custom bike competitions and shows will take centre stage, with the King of the Baggers race bike on display, and there’s a rare chance for riders to run their own bikes on the Brooklands track. Sunday is the Brooklands America

Day, and rally ticket holders will enjoy continued access as the venue fills with American cars, memorabilia, and themed entertainment.

We’re really looking forward to welcoming friends, old and new, to our special corner of the UK

Colin Treleaven, Indian Motorcycle South West

“This year’s rally is set to be bigger and better than ever, and the team at Indian Motorcycle Reading have pulled out all the stops to help us organise a sensational weekend,” said Gina Evans, marketing manager for Indian Motorcycle UK. “The iconic Brooklands race track is a fitting venue to celebrate our heritage and performance at the world’s first purposebuilt motor racing circuit. With the bigger

venue, we’re also delighted to extend our invite to riders of all brands to come and celebrate with us.”

This is not the only rally for Indian fans: riders in the South West get their own gig, with the Thor Raiders 2026 Rally in Cornwall from 7-9 August at the Harbour Brewing Company in Bodmin. The event is to be run by local Indian dealer Thor Motorcycles, and highlights include free camping, live music, street food, a licensed bar and a Saturday group rideout. “Organising any event is a challenge, but the smiles we see, the people we meet, and the overwhelmingly positive feedback we’ve had make this something we want to continue for as long as we can,” said Colin Treleaven, dealer principal for Indian Motorcycle South West. “We’re really looking forward to welcoming friends, old and new, to our special corner of the UK.”

More information and tickets for the rally are available at www.indianmotorcyclerally. co.uk, and for the Thor Rally, head to tinyurl.com/m5uzexm9.

New guide from MCIA helps police forces ID illicit e-bikes

THE LAWS SURROUNDING THE USE OF electric bikes and other light urban mobility machinery are a mess. That’s been confirmed by the Motor Cycle Industry Association (MCIA)’s discovery that even the police don’t always know how to tell whether a particular e-bike is legal. So, the industry body has, together with the Bicycle Association, put together a handy online guide which the police can use at the roadside to help determine if a bike is a legal electric-assisted pedal cycle (EAPC) or an unlicensed electric motorcycle illegal for use on the road without a licence, insurance, MOT and Type Approval. The MCIA is, of course, concerned because illicit e-bicycles are undermining the legal moped and scooter trade. Sales of type-approved, properly engineered vehicles suffer when unscrupulous users buy cheap, unsafe, illegal machinery without fear of effective police enforcement.

A

The MCIA wrote to police chiefs and constables across the country to ask whether they would like to work together on the issue and received a positive response. The result is A Guide to Identifying Non-Compliant E-Bikes, which is being sent to traffic cops across the nation. It includes advice on determining whether a bike is a legal EAPC, whether it needs type approval, and assistance in identifying whether a vehicle is being used within EAPC limits. This includes information on throttle controls, pedals, speed and power limits – legal e-bicycles are limited to assistance when pedalling only, with a 250w power limit and 15.5mph speed limit.

MCIA chief executive Tony Campbell launched the new guide at a meeting of the National

Police Chiefs’ Council in Milton Keynes. He said: “What we are seeing is the rapid emergence of an unregulated market in illegal, non-compliant and high-powered e-bikes. This creates real public safety risks, undermines legitimate manufacturers and retailers who invest in compliance, and places growing pressure on police forces.

“Officers have told us they need clearer, consistent guidance on identifying and dealing with these vehicles. The guide we have developed with the Bicycle Association is a useful step, but not a complete solution. National clarity, consistent policy and coordinated action across government –including stronger oversight of the supply chain and delivery sector – are urgently required. Police cannot solve this alone.”

The guide can be seen on the MCIA website or downloaded here: d2zif723tly95y.cloudfront. net/2144/A-Guide-To-Identifying-Non-Compliant-EBikes.pdf

TyreSafe back police campaign

The TyreSafe road safety organisation has backed Operation Apex, the current national police campaign to improve motorcycle safety figures. The action comes in response to increasing motorcycle fatality figures, up 13% in 2025, with TyreSafe saying that improved tyre maintenance is a key factor in reducing bike crashes.

The organisation’s main message is based around the ‘ACT’ acronym, which stands for Air pressure, Condition and Tread, the three things that riders should be

regularly checking on their machines. Before each ride, they should check for correct pressures, look for cuts, bulges, cracking, uneven wear or other damage, and the tyre should be changed before the tread becomes worn close to the 1mm limit over three-quarters of the tread.

Stuart Lovatt, chair of TyreSafe, said: “The latest casualty figures are a stark reminder that riders remain among the most vulnerable people on our roads.

“For many riders, motorcycles and scooters

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MV DEBUT AT WHEELS AND WAVES

ITALIAN EXOTIC BIKE MAKER MV AGUSTA, took part in the Wheels and Waves Festival for the first time this year. The firm decamped from Varese to Biarritz to showcase its 2026 line-up, including the Brutale Serie Oro and the Superveloce 1000 Ago, as well as historic race models.

HARLEY LAUNCHES CUSTOM COMP

HARLEY-DAVIDSON EUROPE HAS announced a new custom bike competition. The Creators Custom Clash will see six builders from across the continent team up with a Harley-Davidson dealer to produce their vision of a custom build using a current model. The event finishes at Harley’s European Bike Week event in Austria from 8-13 September.

BEN REVEALS ‘YEAR IN NUMBERS’ AUTOMOTIVE CHARITY BEN, HAS unveiled a report on its activities over the last year. Over the last 12 months, BEN responded to 14,377 enquiries for support from people in the trade and directly supported 3421 individuals. It awarded 573 financial grants, helped 468 people with BEN Therapy, supported 263 people with life coaching and activated 528 users of its SilverCloud online mental health support platform.

provide freedom, independence and essential transport, but that freedom depends on machines being safe, sustainable and roadworthy. Tyres are too often overlooked, yet they play a critical role in how a motorcycle brakes, corners and responds in an emergency.

“Our message during Operation Apex is simple: ACT before every ride by checking Air pressure, Condition, and Tread. A few moments spent checking tyres can make a significant difference to safety.”

TRU-TENSION FOR PARTS EUROPE ANOTHER BRAND FOR THE PARTS Europe catalogue – this time a new line-up of maintenance products and servicing tools. The major trade distributor is now stocking TruTension products, led by the Chain Monkey chain tensioning tool, as well as chain cleaners, brushes and lubricants. Parts Europe says TruTension represents an attractive addition to any motorcycle accessories portfolio. They’re easy to demonstrate at the point of sale and appeal to riders at all experience levels. Find out more at www.partseurope.eu/en/productstream/tru-tension-new-brand.

Big crowds at the Bike Shed Show

The Bike Shed Show, London’s sole major motorcycle show, went off without a hitch at the end of May. The Tobacco Dock custom bike show kicked off in baking temperatures, with total attendance matching 2025, attracting 16,000 visitors over the three-day event that ran from the 22-24 May.

According to organisers, there were around 300 exhibitors at the show, with eight title sponsors. Insurance firm Bennetts has taken on the headline sponsorship role, with Triumph, Royal Enfield, Harley-Davidson, Ducati, Norton, Alpinestars, and James Cargo all further supporting the show. There were 50 brands exhibiting, 220 show bikes, artists and tattooers, the TRX indoor freestyle stunt show, and the usual good quality food and drink on offer.

Alan Dowds, who was at the show reporting for BDN, says that this year’s show had a similar feel to previous events; there certainly hasn’t been a massive overhaul in either scale or approach since the more

mainstream MCN London Excel bike show brought its run to a close last year. There were some incredible custom machines on show, including the beautiful Haxch Moto Cyclone GSX-R1000 special, complete with a 500GP replica Pepsi paint job. HarleyDavidson had one of its new Bagger MotoGP support race bikes on show, and Royal Enfield had a slew of mindmelting specials on its stand, as well as the BKBO custom build competition (see right).

Perhaps the wildest bike on show was the Veloce Aperion – an X-eight twostroke 1000cc beast with two V-four 500 engines arranged

on a common transmission case, making a claimed 280bhp thanks to 3D-printed expansion chambers. It’s from the startup firm Veloce Motors, based in Oxfordshire, and promises to be on sale on a single-vehicle type-approval basis from next year. The price? A remarkably decentfor-the-spec £78,000…

“It was an epic weekend, with perfect weather and attendance split nicely across the three days, despite the blazing 34-degree heat,” said Bike Shed founder Anthony Dutch von Someren.

“We’re grateful to all who endured the temperatures to support and enjoy the show,

and loved seeing so many families, friends and nonriders joining the aficionados who make this an annual pilgrimage, as well as so many young and new riders, and a wonderfully broad representation of people who love motorcycles, and the people who love people who love motorcycles.

“It’s a culture show, not a trade fair, and exists to celebrate motorcycle people, creativity, engineering, adventures and community, for all, whether they ride or not, with a shared mission to preserve motorcycle culture for future generations, as well as our own.”

BUSTED KNUCKLES BUILD OFF

ROYAL ENFIELD HAS brought back its custom bike building competition for another year. The Busted Knuckles Build Off (BKBO) is a Europe-wide competition for bike builders and Enfield dealers to make the best custom version of the firm’s Shotgun 650 twin. Each builder had a £5k budget and six months to build their special Shotgun, and there were some stunning-looking bikes in the competition.

Six dealerships made it to the final round, and their bikes were put on show for the public to vote on their favourites. The finalists were Vintage Garage Motors from the Czech Republic, Motorrad Bläsing from Germany, KS Motorcycles from France, Italian firm Royal Enfield Rivera, Unik Edition from Portugal and Britain’s Krazy Horse.

Adrian Sellers, head of custom and motorsport at Royal Enfield, said: “It makes sense for the final display of Europe’s 2nd BKBO to take place at the Bike Shed Show, an event

that focuses on celebrating creativity, craftsmanship and culture surrounding motorcycles. It is a real privilege to see the finest work from Royal Enfield’s dealer network take centre stage across the event, showcasing each dealer’s unique imagination and skillset as they interpret the possibilities of the Shotgun 650.”

The Shaan (Hindi for ‘Pride’) bike from Motorrad Bläsing, Germany was the winner, with show-goers admiring its fabulous paint, air-ride lowered suspension and large chrome-spoked wheels with a 21in front rim. It’s a second win for Bläsing, who won the same competition in 2023, and the Shaan bike will advance to the world competition against bikes from other major global regions.

VERTU AWARDS SUCCESS

THE BIKE DIVISION OF AUTOMOTIVE retailer Vertu has been recognised as a finalist in the Autotrader Retailer Awards. The shortlist placed Vertu Motorcycles among a small group of retailers judged on customer experience, digital retailing, stock quality and overall business standards in the bike sector. Vertu CEO Robert Forrester said: “This nomination reflects the breadth of the group’s motorcycle operations and the strength of its teams.”

SHARP TESTS SEVEN MORE LIDS

THE GOVERNMENT’S HELMET SAFETY scheme, SHARP, has tested seven more helmets. Top marks went to the five-star Airoh GP800 and AGV K7 lids: the Icon Ultraflite, HJC I80, Nolan X804 RS and MT Track SV all earned four stars, and the NEXX X-Lifetour got three stars out of five. Full details: sharp.dft.gov.uk.

SAMMY MILLER MUSEUM

THE SAMMY MILLER MUSEUM IN THE NEW Forest is becoming a hub for Royal Enfield enthusiasts and local riders. Recently, the museum hosted the Royal Enfield Spring Starter ride out, one of the brand’s first organised events, which drew around 250 Enfield riders and created a real biking atmosphere. In addition, the museum has expanded its popular Tuesday morning ride-in events. Now held in the newly revamped Pit Stop café, the gatherings offer fresh coffee, cakes, and snacks, making it the perfect spot for a midweek ride-out and a catch-up with fellow motorcyclists.

NMM CLASSICS AND COFFEE EVENT

THE NATIONAL MOTORCYCLE MUSEUM (NMM) is hosting a new Classics and Coffee evening in partnership with auction firm H&H Classics. It kicks off on 17 July from 5-8pm, when visitors can enjoy coffee and cake in the museum café, while chatting with H&H experts about classic bikes. It’s part of the run-up to H&H’s classic bike auction, also at the NMM, on 22 July.

Operation Needle stops TT thefts

Amajor police operation to prevent motorcycle thefts affecting TT visitors travelling to the Isle of Man has resulted in a second consecutive year without a single bike being stolen.

Operation Needle saw Merseyside Police target crime linked to motorcycles travelling through the Liverpool ferry terminal. Officers also worked alongside Lancashire Police to support TT visitors travelling via the port of Heysham, sharing information and intelligence to target criminals operating between the two terminals. The operation monitored around 7000 motorcyclists travelling through Liverpool city centre and ensured that no motorcycles were reported stolen en route to the TT ferries. It aimed to prevent motorcycle theft, reassure riders, and identify, disrupt and apprehend those targeting motorcycles.

Commenting on Operation Needle’s success, Merseyside police officer Sergeant Craig Winstanley said: “It’s great news that no motorcycles were reported stolen in Liverpool city centre for the second year running. We got the right result for all the hard work our team put into ensuring motorcyclists visiting the city, as well

as those who live or work here, felt safe and they were supported by officers with advice and equipment to help secure their motorcycles.”

Operation Needle also involved extra police patrols and a visible police presence. Pods were again deployed at locations across Liverpool too, enabling motorcycles to be monitored by CCTV cameras.

Westminster cracks down on councils over pothole funding

THE DEPARTMENT FOR TRANSPORT IS tightening up its rules on council cash for road repairs. From April this year, councils face tougher rules to prove they are fixing potholes – or risk losing up to a third of next year’s funding. Under the new measures, local highway authorities which fail to demonstrate they are maintaining roads effectively could lose around a third of their £1.6bn funding for the next year.

The government says the changes will mean its record investment in local roads is used as intended, with councils set to risk the loss of £525m. Councils must publish reports proving they are spending all their highways cash solely on road maintenance, outlining long-term road maintenance plans and providing better training for their highways teams.

Roads and buses minister, Simon Lightwood, said: “Drivers deserve smooth, safe journeys, and we’re making sure every pound goes

straight into fixing roads and tackling potholes, not being spent elsewhere.

“Potholes aren’t just an inconvenience – they cost drivers hundreds, if not more, every time they cause damage to a vehicle. Fixing our roads is one of the most impactful things we can do to reduce the cost of owning and driving a car, and we’re making sure every pound goes straight into doing exactly that.”

Edmund King, AA president, said: “Fixing potholes remains the number one motoring issue for drivers, so it is right that councils are being scrutinised over their repair plans.

“We urge local authorities to use their funding to resurface roads rather than simply patch-up their streets. Proper investment in the road network helps create safer, smoother journeys for everyone.”

Neither Lightwood or King bothered to mention that hundreds of motorcyclists’ lives will be saved, if and when, potholes are fixed.

Feridax goes Max

Feridax held its annual Feridax Max event over 15-16 June, inviting its major dealers from the UK and Ireland to a presentation of the firm’s plans and products for 2027, including a social evening prior to the event with global adventuring icon Charley Boorman answering questions about his biking travel experiences and his acting history.

All of Feridax’s major brands were represented at the presentations. Designer James Kent talked dealers through the upcoming Spada clothing range, revealing a move towards an urban biking and fashion-inspired collection. Next year’s catalogue will have a raft of updates, including the new workwear inspired Rivet trousers, the street fashion Blade Track jackets and the Field jacket, which is inspired by high street fashion label Karen Millen. Many of the new designs will come with multiple colour options to add extra eye-catching “hanger appeal” when on display, although black is still expected to be the best seller.

Shoei had new graphics and designs for its

Sena exclusive deal

WITH THE INK BARELY DRY ON THE paper, Feridax was able to announce an exclusive deal with motorcycle comms firm Sena at its Max dealer days.

Feridax has shared distribution duties for the US brand with Motohaus for almost 10 years, but the new contract gives the Halesowen firm sole distribution rights across the UK and Ireland.

The announcement also heralded the launch of three new Sena systems – the 60X, 60S Evo and Spider X Slim, as well as the Mesh On universal Bluetooth to Mesh adaptor – plus the official UK debut of the Sena helmet range. Feridax will initially be bringing in three models – the Phantom ANC full face (see review on page 47), the Spectre flip-front, and the

Outlander adventure style. All come with fully integrated comms systems, giving users seamless control over Mesh communications, Bluetooth connectivity and on-the-go music and navigation assistance. Prices are £459 for the Outlander, and £519 each for the Spectre and Phantom ANC.

helmet range, which will be officially launched later in the year, but visiting dealers got a sneak preview. They also saw the result of a collaboration with French tech company Eyelights; a new version of the GT Air 3 equipped with a customisable head-up display that projects speed, navigation and other ride data onto the drop-down visor.

Squire brought a range of its locks and security chains to try out, Beeline gave demos of its MotoII navigation device and associated route-finding app, and another piece of news that many dealers welcomed was that Italian boot brand Sidi had signed an agreement to not allow cross-border sales, preventing European firms from undercutting UK retailers. This has been a long time in development, and is a protocol that Feridax says it is keen to extend to other brands in its portfolio in the future to further protect its dealers.

Feridax (1957) 01384 413841 info@feridax.com

“This deal comes at an exciting time for Sena, with the launch of some fantastic new communication systems alongside the newly launched helmets that we are already seeing positive sales from,” said sales director Gareth Jolly (right).

“We look forward to strengthening our relationship with Sena and continuing to grow the brand’s distribution and sales in the UK market.”

DGR ends at Sammy Miller Museum

THE DISTINGUISHED

Gentleman’s Ride (DGR) in London often attracts the most attention, but DGR events take place nationwide, with a series of meetings and rideouts on the day. Last month’s Dorset and Hampshire DGR rideout ended at the Sammy Miller Museum. A museum spokesperson said: “It was wonderful to see so many riders supporting such an important cause while enjoying motorcycling in the true spirit of fellowship and fun. The effort everyone made was extraordinary, and the atmosphere throughout the day was superb.”

IExpect preventative medicine from Burnham

By Wheel Spin

taly has had nearly 70 governments since the end of the Second World War, Giorgia Meloni forming the 68th in 2022. With Italian governments lasting an average of 13 months, the country had become a joke.

Now it’s the UK’s turn to become a laughing stock, with six prime ministers having resigned since 2016 – Cameron, May, Johnson, Truss, Sunak and now Starmer.

Labour’s been in trouble for a while now, but it was the disastrous May local elections that sparked serious internal discontent, several resignations, and a push for Sir Keir Starmer to step down.

Voge accessory range to be launched

GERMAN AFTERMARKET

firm Wunderlich is, of course, best known for its massive range of BMW GS accessories, but in what might be a sign of the times, it’s now working on bolt-on bits for the new Voge DS900X adventure bike from China. The firm says it’s impressed by the DS900X’s potential and has seen strong demand for accessories among Voge riders. It’s not exactly clear which parts are coming, but expect to see the usual line-up of high-end crash bars, luggage, seats, windscreens and electronic add-ons. wunderlich-adventure.de/en

The pressure became too great to ignore after Andy Burnham, now former Manchester mayor, won the Makerfield by-election and was sent back to Westminster.

SO, WHAT NEXT?

Labour as a government isn’t going anywhere. But who will replace Starmer and secure the keys to No 10? While a number are considering running for the role, it’s almost certain, as BDN went to press, it will be Burnham.

Procedurally, Labour’s ruling body will determine the timetable, but nominations for party leader could close on 16 July with an uncontested election leading to a ‘coronation’ a few days later. But, of course, if there’s a runoff, the process will take longer.

A Burnham government will be ‘interesting’ for the country and business. Worryingly, a survey by Trends Research of

2000 SME owners found that 80% were fearful about the implications of Burnham for their businesses, a striking figure in a sector that accounts for more than 5.5 million firms and more than 99% of the UK business population.

The problems they foresee stem from his record of intervention and redistribution, as his name has been linked to policies including a local land tax and a tourist tax on overnight stays.

Burnham is known to be keen on public ownership of utilities and transport as a route to lowering bills.

Starmer’s successor will need to find a way to connect with the public and offer a message of hope

He would seek to lower the benefits bill by somehow getting more into work, but it’s hard to see how that would work if employment taxes and changes to employment law aren’t tweaked to be more employer-friendly. On the former, Burnham considers Rachel Reeves’ increase in Employer’s National Insurance to have been the wrong move. However, that doesn’t mean that he will overturn it.

On land tax, Burnham considers it – along with the Institute of Fiscal Studies – an efficient way to tax wealthier landowners while removing the regressive nature of

council tax. Business Rates for pubs and music venues may be cut by 20%, a move funded by an increase in rates on out-of-town warehousestyle businesses. At the same time, he would seek to raise the threshold before Business Rates apply, taking many small high street shops out of the regime entirely.

Fundamentally, Burnham is a fan of preventative medicine, where governments don’t spend willy-nilly but instead, spend to tackle the root causes of problems, whether that be through more social housing, healthcare or jobs that don’t need a university degree.

Regardless, small firms – any firm for that matter –trying to contain the effects of government taxes and levies will see the prospect of a treasury needing more money as a serious concern.

But beyond all of this, Starmer’s successor will need to do what Starmer and his acolytes couldn’t do: find a way to connect with the public and offer a message of hope rather than doom, gloom, and ever-increasing taxes. Starmer and Reeves were –are – miserable individuals. Lurching from one crisis to another, stating policy only to reverse it (16 times), Starmer was time-stamped within months of becoming prime minister. Burnham, if he wins, needs to be more plausible.

Of course, there may be other contenders, individuals who either want the job or who throw their names into the ring just to disrupt the Burnham coronation. Given the UK’s recent past, gamblers are advised to go short.

New BMW summer event at Donington

BMW Motorrad is running a special new event at Donington Park on 16 July. The ‘Make Life a Ride’ day will combine road riding, track experiences, and demo rides on the 2026 range, within a dedicated BMW Motorrad environment.

Unlike a traditional track day, the event has been developed to offer “a more refined and accessible experience”, giving riders the opportunity to enjoy both road and track riding in a relaxed setting with fellow BMW owners.

During the event, fans can book up to two places on the BMW Motorrad road demo experience, featuring 15 motorcycles from the current range, with riders following curated routes guided by experienced ride guides. Owners can also ride around the Donington Park circuit with the BMW Motorrad Performance Academy, on F900 R, S1000 R, and S1000 RR machinery. The track sessions will be much less busy than on a conventional

BMW CELEBRATES ISLE OF MAN SUCCESS WITH LIMITED-EDITION M1000 RR TT

THE 2026 TT WAS A BIT OF A WASHOUT, BUT BMW MARKED its success at the Isle of Man with this limited-edition special TT variant of the M1000 RR. Just 115 will be made, with five for the UK, featuring unique green paintwork and special TT graphics. Under the paint is the firm’s top-end superbike: the M1000 RR M Competition, with 218bhp, 183kg dry mass, carbon wheels, titanium exhaust and the latest electronics package. Not horrendous pricing either at £43,990, but we assume they’re all sold out by now…

track day and will be led by professional instructors.

The BMW Motorrad Performance Academy track experience with a supplied bike is available for £859, while riders looking to use their own BMW on track can ride for £235, with five track sessions throughout the day.

Scott Grimsdall, head of marketing and PR at BMW Motorrad UK, said: “The BMW Make Life A Ride Day has been created to offer owners

something genuinely unique, a premium experience that brings together the very best aspects of the BMW Motorrad brand in one location. From guided road rides on our latest models to professionallyled track instruction at Donington Park and track sessions for riders to use their own BMW machinery, the day is designed to give customers an unforgettable riding experience in a welcoming and inspirational environment.”

MCL: Free gear, trade entry, and Learn to Ride Zone announced

THE BUILD-UP TO THIS YEAR’S MOTORCYCLE

Live (MCL) show at Birmingham’s NEC continues to gather pace, with new deals for visitors and more events announced. The latest headline offer is a free Spada motorcycle rucksack, worth £44.99, being given away to buyers of fullpriced £36.50 Spada advance tickets. Buyers will receive a voucher that can be swapped for the waterproof 38-litre backpack at the show.

David Bowater, marketing manager at Spada brand owner Feridax, said: “MCL is such a key event for riders, and with the show taking place right on our doorstep in Birmingham, it’s great for Spada to be joining forces with the MCL team. We’re delighted to reward early bird ticket

buyers with a Spada rucksack and be part of the excitement around the show.”

Beyond the free bag offer, organisers are focusing on attracting more riders to motorcycling with a new Learn To Ride Zone. Anyone over 14 can spend time with expert instructors who will teach the basics of bike control in a safe indoor environment.

The £5 Trade Day ticket has also returned, with eligible trade visitors able to access the show at a reduced rate. It’s sponsored by Silkolene this year, and tickets are on sale now.

The show runs from 21-29 November: more information on trade and early bird tickets at www.motorcyclelive.co.uk.

Ongoing demand for used bikes as the summer season continues was strong at Fleet Auction Group’s June motorcycle auction. Fifty lots went under the hammer, and an impressive 92% sell-through rate was achieved, with 46 motorcycles and scooters sold.

Stock was thinner on the ground than in previous months, with recent sales running at around 100 bikes. This seasonal dip is no surprise: with the peak selling season in full swing, dealers are retaining more of their part-exchange stock to sell, and are disposing of fewer

Fleet’s June sale sees nearly every bike sold

overage bikes at auction. Most entries were late-model, low-mileage machines, with final prices averaging 77.6% of CAP’s clean valuation.

For the fifth consecutive month, the DVSA consigned a selection of extraining and test motorcycles, with BMW, Yamaha and Kawasaki models making up much of the line-up. These bikes typically showed higher mileage, as expected for training and test use, but each had a full main dealer service history and was maintained to strict 12-weekly safety standards throughout their operational life. All machines were VAT-qualifying and

presented attractive retail opportunities for dealers. The last of these bikes, five in total, will be offered at next month’s sale as the agency’s de-fleet stock comes to an end.

Additional entries in June came directly from Honda, Suzuki, Royal Enfield, DF Capital Finance, and the Fleet Auction Group’s own Motorcycle Underwrite Plus remarketing scheme. The sale attracted nearly 80 buying dealers.

The next online auction is scheduled for 16 July, and the sale catalogue and more information are available at www.fleetauctiongroup.com

IAM Roadsmart calls for ‘cheese wire’ ban

ROAD SAFETY CHARITY IAM ROADSMART has launched a campaign to end the use of cable barriers on UK roads. The barriers, which use high-tensile steel wires instead of safer smooth concrete or steel beams, remain in place on nearly 150 miles of motorways and trunk roads in England, with more in Wales and Scotland. Northern Ireland is already removing them from its roads.

Cable barriers pose a special risk to bikers because of their exposed upright posts and thin cable edges, whereas smoother barriers let riders slide rather than get caught.

IAM RoadSmart director Nicholas Lyes said: “Motorcyclists have long been calling for these dangerous cable barriers to be removed. We are calling on the

government to remove them and replace them with a Motorcyclist Protection System (MPS) that includes protected posts. In addition, whenever a barrier is installed, the distance from the road should be as large as possible to allow for evasive manoeuvres and maximum emergency braking in the event of a collision, which might reduce the force of the collision impact with the barrier.”

National Motorcyclists Council executive director Craig Carey-Clinch said: “Given the relatively low mileage of wire ropes which remain in the UK, the NMC feels it is time they were be consigned to history and is supporting IAM RoadSmart’s call for them to be replaced by more motorcyclistfriendly options.”

IAM RoadSmart has launched a

campaign for Highways Authorities across the UK to commit to their decommissioning by the end of the decade. To sign the petition, see: www.iamroadsmart. com/safer-barriers-for-safer-roads

Bob McMillan

1947-2026

Honda UK’s former motorcycle general manager Bob McMillan, who rose from field rep to the ranks of the industry’s elite, died on 22 June aged 78 after a long illness.

A bike cop from 1969 to 1979, he was also an advanced-level police motorcycle instructor. His duties for Stoke City and Staffordshire County police included M6 patrols.

A motorcycle enthusiast, he attended races and offroad events before securing a role as a Honda northern area dealer rep in 1979, Honda being his marque of choice. His talents quickly saw him rise to national sales manager, then to general manager in 1986, a post he held until his retirement in 2006. His responsibilities included sales and racing, both on- and off-road.

“Bob joined Honda when the market was very good, with more than 800 dealers and ten area managers,” says Bruno Tagliaferri, Honda’s marketing manager at the time. “He was an exceptional area manager, very supportive of dealers, and a great salesman.

“He gave dealers a voice at Chiswick (Honda HQ, London) and went from strength to strength. He was very honest and up front, and he could stand up to the Japanese, which wasn’t easy.”

McMillan loved road racing, especially the Isle of Man TT, and Honda’s ace rider, Joey Dunlop, a 26time TT winner.

In 2019, Bob suffered a serious motorcycle accident. Injuries included a fractured skull, leg, arm, ribs and punctured lung. He said the quality of his riding kit saved his life.

One-off Barry

Sheene

Daughter Suzanne Potts said the family has been moved by the outpouring of emotion and respect for Bob. “A man of immense warmth, loyalty, character, and professional acumen” is typical of the tributes.

Bob leaves wife Sandra, son Steve, daughter Suzanne, two grandsons and a greatgrandson.

The family welcomes as many of Bob’s friends as possible, plus motorcycles, to his funeral on Thursday, 23 July, twelve noon at St Giles Church, Haughton, near Stafford ST18 9EX. The wake is at Gnosall Family Sports and Social Club. Dress code is optional with a dash of Honda red.

A full obituary will be published in the August issue of BDN.

replica suit to be auctioned for charity

IT’S 50 YEARS SINCE THE LATE great Barry Sheene won the first of his two 500GP titles, and there’s a big commemoration of the anniversary at this year’s Goodwood Festival of Speed. Barry’s son, Freddie, will attend the event and is set to ride a selection of his father’s historic race bikes up the famous Goodwood Hill.

To mark the occasion and celebrate Barry’s legacy with the legendary Italian brand Dainese, Freddie will wear a one-off Sheene replica leather suit. And that suit will then be auctioned off on 8 August at Silverstone on the eve of the British MotoGP, to raise funds for the Two Wheels for Life charity.

“I travelled over to Dainese’s

Italian HQ in early April to get measured for the suit,” said Freddie. “It was so cool to see my father’s old leathers and photos of him everywhere, and it was an honour to meet Lino Dainese, with whom my father worked so closely. It was a very special day.

“I’ll be wearing this one-off Custom Works suit, worth more than £5000, at Goodwood, riding one of dad’s bikes and then will donate it to Two Wheels for Life to help them raise funds to help support the amazing work they do in Africa. It’ll be fitting to hold the auction at Silverstone, as I know the circuit hosted some of my father’s most memorable races. Let’s hope the suit finds a good new home, for a great bid.”

Dealer’s

The last time BDN published its Dealer Trade Talk feature in the summer of 2023, the economic and geopolitical landscape was really quite challenging. The aftermath of Covid-19 was still hanging heavy, and the war in Ukraine was in its early stages. As a result, motorcycle industry supply chains were in a massive state of flux, energy prices had hit the roof, and there were a wide range of other external factors hitting the trade.

Now, just three years on, much has changed, but plenty of troubles remain. There’s no Covid-19 hangover; international supply chains have adjusted to the war in Ukraine, and energy costs have begun to settle down. Instead, there is an unpredictable US president in power, and war rages in the Middle East, with the blockade of the Strait of Hormuz having

an enormous impact on fuel costs, with consequent effects on inflation, interest rates and the wider economy in general. Uncertainty reigns, as it did in 2023.

Alan Dowds spoke to a cross-section of dealers on the front line (both on and off the record) to find out how they are coping. When he started taking soundings in May, with the season well underway, there were definitely some

We

gained ground that we lost earlier in the year, because of the weather, and we are back to where we needed to be

Philip Youles, Youles Motorcycles, Manchester

positive sentiments being expressed. Philip Youles of Youles Motorcycles in Manchester is a happy man, “Where we are, it feels good. One of my dealer friends rang me and said, ‘Philip, I’m always depressed!’ – he’s definitely a glass-halfempty guy – but then he added ‘I’ve had the best week I’ve ever had’!

“It’s weird because there are so many things you could use as an excuse as to why things aren’t good, but despite that, business is good. We gained ground that we lost earlier in the year because of the weather, and we are back to where we need to be.”

It’s never dull in the bike trade, as one crisis fades, another pops up. But through all the twists and turns, dealers are finding new ways to keep sales rolling. BDN’s Alan Dowds catches up with dealers across the country to find out what’s hot and what’s not. There are still plenty of reasons to be cheerful on the showroom floor.

Ken Greenhouse at JT’s Motorcycles in Swansea, Wales, was almost too busy to talk. “We’re incredibly busy, I’m about three customers deep at the moment! We’ve turned a corner, and we’re cooking on gas! The smaller Yamahas are doing amazingly well, and we’re having a brilliant response to Suzuki’s new pricing, which has really changed the game.”

“I would say the mood feels good, in that people want to look at new motorcycles,” said Mark Trench from Orwell Motorcycles in Ipswich. “The market feels confident, and people are enjoying shopping for new bikes. And that’s what we’re here for. We were up in March, year-on-year, so we’ve had an increase this year, although we do now have more franchises than last year. Our sales were up on new bikes and fairly similar on used.”

Mark Smith at Chester dealer Bill Smith

Motors said: “The mood is very good after a very long, hard winter. It’s nice to be back to sunny days and light nights! March’s new-plate sales were about as expected; a few new models were delayed, which had a small impact.

“I can only speak for our brands, but interest is very high on Honda’s new models such as the CB1000GT, and all the new E-clutch models.

Royal Enfield has started very well with models like the Himalayan and HNTR, and Triumph is strong in all areas, especially classics. The upturn in the Chinese brands like Voge and Keeway is surprising people. But the Japanese brands are pricing their bikes to compete.”

Andy Gedge at JS Gedge in Pevensey, East Sussex, is another happy dealer. “I’d say the mood is very buoyant at the moment. We’ve got a lot of people coming back to biking, a lot of customers changing their bikes, and a lot of people using two wheels as alternative transport. We’ve got lots of new and returning customers, and we are seeing an increase in younger customers coming in too, which is great to see.”

In Glasgow, solus Honda dealer Victor Devine is pleased with how 2026 has begun.

“We’ve had an interesting start to the year. This winter was quite mild, and sales ticked over quite nicely, so we had quite a busy January and

February. When we start off well, it gives us quite a good wee boost. There’s a bit of a supply problem with some models, but supply this year, although it’s been slightly late, has been better than it’s been for a while.”

“With fewer big bike sales and Honda’s six-year warranty, the demand from price-conscious bikers who would travel for a deal is less of a problem. With bikes under ten grand, are you really going to bother to save £200-300 over the convenience of a local dealer? We try to emphasise that we can’t always be the cheapest; we can’t match every deal in the country. We just let customers know we’ll support the bike for at least six years, including warranty coverage and recalls. I also think there’s been a little bit of an improved margin in the last couple of years.”

Also in Norwich, Vince Vrinten of Seastar Superbikes says the picture is good overall, but mixed in parts. “Today, the sales pattern is –there is no pattern!

“The new Ducati V2 range has been very well accepted,”

We’ve had an interesting start to the year. This winter was quite mild, and sales ticked over quite nicely, so we had quite a busy January and February

Vic Devine, Victor Devine Motorcycles, Glasgow

Supply problems were a fairly widespread concern, particularly for Honda, with delays on the CB1000GT, CB1000F, CBR600RR, and E-Clutch machines mentioned by a few dealers.

Chris Ball at CJ Ball in Norwich, says that while the new season hasn’t all been plain sailing, the year has gone well, particularly with Honda, where streamlining of the network has paid off.

“We were Suzuki dealers, and reluctantly, we gave it up because it’s been difficult to make the franchise work for us. Also, Honda has rationalised its network, and that’s finally made our move to Norwich 25 years ago, to a relatively expensive site, more worthwhile. We’ve got a really decent territory now.”

Ball added that other market changes are helping, too.

Vrinton added. “I am sure the IOM TT results will confirm the ability of this formidable low-weight power plant now being used in so many models.”

Paul Clarke at Moonraker Motorcycles in Norwich is happy with sales but has some reservations. “New models are selling; the ones which are desirable are selling very

quickly. We’re selling out of certain bikes because they have had some really good press reports. I’m so glad I’ve got the franchises that I’ve got. I’ve got the bikes that people want, at the moment.

“We’re doing the same numbers as we’d sold last year, but surprisingly, our profitability is up, which is something we are all very pleased about. The year didn’t start with a boom like it did last year. I think, bless him, that Donald’s caused part of the problem. The world doesn’t really know what he’s doing at the moment or what’s coming next!”

Concern about Donald Trump and the British economy was widespread. Vince Vrinten raised a common complaint –rising business costs due to government policies. “The problem we’ve got is that the government has stepped in to run our businesses, with the minimum wage increase and through a complete lack of control over energy costs. I say, stick a drill into the North Sea, we’d be far better off; we’re buying our own oil and gas from Norway.”

Mark Smith at Bill Smith Motors in

Chester believes the increased cost of living does bring opportunities. “We are seeing an upturn in 125 sales, and this is due to transport costs. We may see a boom in this area.

Customers are downsizing. The Royal Enfield 450 range is fantastic with the Guerrilla and the Himalayan

Paul Clarke, Moonraker Motorcycles, Norwich

“I don’t think the industry should get too concerned by issues in the world that are out of our control. Bikers need their fun, so they will hold on to their bikes and treat themselves to a new one. We are seeing customers looking at options like the Honda GB350S and Triumph Speed 400, both of which offer great fun at fantastic value.”

That change in the market, with smaller

bikes becoming more important, has been clear for some time now, and the dealers I spoke to raised a number of issues. First, as Victor Devine said, while sales of a bike like Honda’s GB350S may not bring in large profits, they do help in other ways. “I get more profit selling a decent riding suit than from that bike! But it’s units out the door. A lot of my customers who are buying them are older customers who have a modern bike, but they have a wee notion for something a bit more traditional. So we’re getting a bit of volume, and we’ll sell clothing and some servicing later as well. It all helps with the figures. Last year was a difficult year with 125s, the CBF125, for example was in short supply, but we’ve got them in volume this year, which is again helping with the numbers.”

Trevor Gedge at JS Gedge has also seen a change in demand, “There’s a lot of downsizing: older people moving back down a rung on the ladder. The GB350S has really moved the game on, and Triumph has a similar situation with the Speed 400 and Scrambler 400. They have got a lot of people off their bigger bikes. A lot of the guys are getting older, and they want a smaller, more manageable bike.”

Paul Clarke at Moonraker agreed, saying the change suits his store’s Royal Enfield and MotoGB franchises. “Customers are downsizing. Our Royal Enfield 450 range is fantastic with the Guerrilla and the Himalayan. We’ve taken in some big Harleys against much smaller motorcycles, and we’ve just taken in a late-model Honda Gold Wing in exchange for a much smaller bike. Customers are getting older, their legs are getting tired.”

The subject of customer demographics also prompted some interesting comments from dealers. There is some evidence of a pickup in interest amongst younger riders

for sportier bikes, Mark Trench at Orwell Motorcycles commented: “We’ve seen a few younger ladies and gents who are interested, and there’s a bit of a resurgence in the sports bike sector from the slightly younger rider. We’re only talking small numbers, but it is an interesting trend.”

For most dealers, though, older bikers remain core. And though that’s been a source of worry in recent years, Philip Youles brought a fresh perspective to the situation. “I think you can get beaten up by this. But I’ve been speaking to a guy who is taking his test this year, and he’s 60.

He’s got money, and so has his dad, who is 96. Dad’s not going to live forever, so he’s going to come into some inheritance. If he rides motorcycles for another 10 years, he’s going to be a good customer. When a

We’ve got young people doing the training and test, but they can’t go any further than that, because they can’t get insurance

Trevor Gedge, JS Gedge, Pevensey, East Sussex

lad of 17 passes his bike test, he’s got no money. Then he gets married, has kids, and all the money goes into that, so you haven’t got him for that long.

“I was listening to some young entrepreneurs on a podcast, and they were saying: ‘What you really want to get into is a business that old people are into, because they’ve got loads of money’.

I’m thinking, bloody hell, that’s what we have! We think of it as a negative, but is it really such a negative?”

There remain massive hurdles to getting on a big bike for younger people,

as Trevor Gedge pointed out. “We’ve got young people doing the training and test, but they can’t go any further than that because they can’t get insurance. By the time they can get a full license, they’re 24, unless they’ve gone through the progressive access route. By then they’ve usually got a car to put the kids in.”

“There is a hole in the market at that age, said Andy Gedge. “You’ve got the young 17-18-year-olds, then there’s a big gap.”

Two of the dealers I spoke to said that having an on-site training school has benefits. “We’re seeing new riders and seasoned bikers coming in, said Mark Smith. “It’s great to see how busy our school, the Rider Academy, is – and specially how many ladies are taking training.”

Chris Ball added, “Our training school really contributes to our overheads. We’re very busy with training, and that’s a positive thing.”

In terms of registration statistics, the electric bike market remains moribund –so how do dealers see battery power at present? For the majority of the people I spoke to, there’s currently little interest in electric bikes.

“Not yet,” said Philip Youles. “It’ll probably come, but it’s not here yet; people don’t want it. Maybe the youngsters will come through, but at the moment, I don’t see it.”

ProBike PS450

Smooth pneumatic lifting of 450kg via a convenient foot control switch. Features a drop-down access panel and tool trays. Plugs into a normal air compressor. Optional wheel clamps available.

Highest build quality and finish, with a 2 year warranty.

“From our point of view, electric’s a disaster,” said Victor Devine. “The scooters we have from Honda, there’s absolutely no interest in them at all. Their range is about 80 miles, that’s perfect in a city, but most of our scooter people need more than that, they don’t want to be farting about charging every 80 miles.”

There were positive thoughts as well, encouraged by the new Honda WN7 fullsized battery bike and the upcoming Royal Enfield Flying Flea lightweight commuter.

“I’m still open-minded on electric bikes,” said Mark Smith. “It will be interesting when the new Honda WN7 lands. I feel that a lot of people have been waiting for a quality brand to make a large-capacity electric bike. It could take off, and this could well be the area of growth we all need.”

Andy Gedge also reports customer interest in the WN7. “There are quite a few people who want to ride it when it comes. It’s a bigger capacity equivalent, so it will be interesting to see how it goes.”

Paul Clarke is very enthusiastic about Enfield’s coming battery bike. “We’re all waiting for the Flying Flea – I’m ready to embrace it! I know it’s going to be later this year and London will get it first, but as a prominent Enfield dealer, I would love to take part, because I think by the time they bring it to market, it’ll be perfectly timed and it’ll be just right.”

How do dealers see the rapid growth of Chinese brands such as Voge, CFMoto, QJMotor and Kove? “The most exciting thing I’ve put in the showroom is QJMotor, which arrived in October,” said Paul Clarke. “I’ve just had a look at the numbers, and I’m registering a serious amount of bikes. It’s going to make a difference at the end of the year; QJ has really hit the ground running. We’re not hearing ‘Are these Chinese?’ in the showroom anymore. Customers aren’t

saying that, they’re coming in to look at them, feel them, sit on them. I used to get the same back in 2013 with Enfield. ‘Where are these made, oh, they’re Indian, aren’t they?’ People were rude, they didn’t realise that the Chinese and the Indians are making good products.”

Honda has been reducing prices and is moving to be competitive against the Chinese

Chris Ball, CJ Ball, Norwich

Mark Trench backs this up. “We have CFMoto, and we’ve had lots of interest. Customers were a bit cautious at first, but now they’re seeing the product on the road, on YouTube, and in Motor Cycle News, they’re confident enough to buy it.

“To begin with, there was interest, but people just wanted to look and feel. It took a little time, but now the Chinese brands are becoming established, and people are happy to part with their hardearned. The tech is quite impressive, but I think the finish was one thing that’s always made people a little bit cautious. They wanted to see the bikes – and they are now impressed with the finish.”

Victor Devine has an almost unique historical perspective on the new brands. “We were Triumph, BSA and Norton dealers, and I can very well remember when we took on that funny Japanese bike with the Honda badge. Then, ‘hey presto!’ the CB750 appears. We all said, ‘Jesus, look at that!’. You know the rest of the story.

“The Chinese definitely are a force to be reckoned with. I was doing a count up the other day, and I reckon they’ve got about 15% of the market in the Glasgow area.”

Vince Vrinten also believes that change is coming with the Chinese brands and is responding with his own strategy. “For us, premium works. The lower end is already suffering from the vast improvement in Chinese product acceptance and, dare I say it, quality. We have just signed up with Norton, where we hope to see the best of both worlds – a top-end, UKproduced, premium brand, supported by India, but at very competitive prices for the specifications offered.”

“We wouldn’t consider a Chinese brand,” said Andy Gedge. “From a 17-year-old’s point of view, who doesn’t know about Honda or reliability, they see what looks like a really cool sports bike at a cheap price.”

Philip Youles says he hasn’t been affected by the Chinese brands so far. “It hasn’t really affected us. We’ve seen people buy them and then regret it. The problem with a motorcycle is, from a manufacturing point of view, you can’t insulate a crap engine or transmission out of it, because you’re sitting right on it. So, if the gears are rough cut and they’re a bit agricultural, you will really feel it.”

But some dealers already see change at the established manufacturers being driven by Chinese brands. “Honda has been reducing prices and is moving to be competitive against the Chinese,” said Chris Ball. Mark Smith agrees, “I think the Chinese are making other brands look closely at their retail prices.” As does Ken Greenhouse, “I’m not brave enough to sell Chinese bikes yet! It’s definitely coming, but with the recent price realignments, they are obviously on the manufacturer’s radar, so we don’t have to be as concerned about it. We know that the manufacturers are aware, and Suzuki has responded really positively.” 

What a cracker! ABR Festival does it again

If you thought the heatwave might put the brakes on the ABR Festival, think again. As the mercury shot past 36°C and the Met Office issued only its second-ever red warning for extreme heat, the UK’s biggest motorcycle festival threw open its gates to a record 20,000 visitors at Ragley Hall, Warwickshire, a 14% increase on the 17,500 visitors who attended the event in 2025. It was a scorching weekend, but the heat didn’t stop the ABR faithful, or the industry, from making the journey to Ragley Hall. Record attendance, strong manufacturer participation, and an estimated 18,000 demo rides confirmed the festival’s status as one of the motorcycle industry’s most valuable and relevant showcases.

For manufacturers, retailers and suppliers, the ABR Festival has evolved far beyond its origins. It is now the only event on the calendar where riders can experience multiple brands back-toback, compare products under real riding conditions and engage directly with the people behind them.

This year’s event featured 247 exhibitors and 28 motorcycle manufacturers, making it one of the largest industry events in the UK. An extensive demo ride programme is the event’s biggest commercial asset. This

Braving record-breaking temperatures, last month’s ABR Festival welcomed 20,000 visitors to Ragley Hall for its biggest and most ambitious event yet. With a surge in attendance, packed demo rides and an expanded programme of talks and activities, this year’s festival confirmed its status as a key fixture in the motorcycle industry calendar.

Andy Mayo reports

year, more than 600 bikes were provided by manufacturers, and the demand for them was relentless – test rides were booked solid all weekend. Each machine averaged five rides on Thursday, nine on Friday and Saturday, and seven on Sunday, for a total of 30 demo rides per bike across the fleet and a grand total of more than 18,000 test rides, a remarkable achievement that surprised even the organisers.

Unlike static shows and open days, the ABR allows riders to compare multiple brands in one visit. For manufacturers,

this is a rare opportunity to gather immediate customer feedback, observe purchasing behaviour, and help visitors benchmark products directly against competitors.

The popularity of the off-road routes further reinforced the continued strength of the adventure and dual-sport sectors, with riders queuing for both large-capacity adventure machines and lightweight trail bikes.

MORE THAN MOTORCYCLES

Often described as the “Glastonbury for bikers,” ABR has evolved into a broad outdoor and adventure festival that is packed with wall-to-wall entertainment. Over the four open days, 28 bands and DJs performed across three stages, plus there was a lively karaoke bar for those brave enough to take the mic, and a silent disco. The festival’s party atmosphere was infectious.

There was also an impressive lineup of guest speakers, including wellknown adventurers and authors who shared their inspiring journeys and experiences. Packed schedules of talks and masterclasses were led by Richard Hammond, Charley Boorman, Ted Simon, Chris Birch, Carl Fogarty, Elspeth Beard and many more, attracting large

audiences and captivating them with stories of their global travels and the lessons learned along the way.

A new mountaineering stage further broadened the event’s appeal, recognising the increasing overlap between motorcycle travel and outdoor adventure. Meanwhile, the Himalayan Masterclass Stage and Travellers’ Tales tent provided practical advice and tips on route planning, motorcycle preparation and long-distance travel.

The festival’s demographic continues to be commercially attractive: according to ABR’s early post-festival research, 84% of visitors were over 45 and 90% were male, a group with historically strong spending power within the market. Notably, this year saw a broader audience, with more family groups and younger riders present across the festival’s huge 400-acre site, indicating the adventure segment’s widening appeal. Exhibitor areas were busy throughout, with manufacturers unveiling new models, accessory brands demonstrating new products, and tour operators promoting riding experiences.

Hosting an event of this scale during one of the UK’s hottest weekends presented significant operational challenges. The majority of people I spoke to were impressed and enthusiastic about this year’s festival format. The size was impressive, and there was ample content to keep visitors occupied over the four days. On-site accommodation was flexible enough to suit most people, ranging from camping and pre-pitched tents to motorhomes and campervans, and also incorporated a Glamping area. Food, drink, music, a corner shop and even free massages, it was all there – you didn’t have to go off-site for anything. A unique experience with lots of smiling faces.

Organisers responded to the high temperatures by installing drinking water points, water cannons and expanded shaded seating areas. Infrastructure kept pace with the event’s increased attendance, with 67 food vendors, 20 bars and more than 157,000 pints served. Not forgetting the “posh” toilets and showering facilities.

For the second year running, Honda sponsored a fleet of open-top, doubledecker buses, so public transport was available. The buses ran around the site every half hour and, judging by the queues, proved to be very popular, particularly for people with mobility issues.

LOOKING AHEAD

Festival founder Alun Davies said: “There was a moment during the festival when

our vision of creating an event of which the motorcycle industry and public could be proud came of age. The sky was blue, the sun was shining, Ragley Hall looked majestic, and every trade stand was packed with happy, smiling and engaged traders and customers. It’s a privilege to be able to facilitate such a businessfriendly environment.”

Davies and his team have already confirmed the festival’s 2027 dates as 2427 June, once again returning to Ragley Hall. Ticket sales are already live, with generous early-bird discounts available.

The ABR team is already reviewing this year’s feedback. Their attendance target for next year is 22,500, but the focus is on maintaining a high-quality visitor experience with the organisers actively seeking input from both exhibitors and visitors to guide further improvements.

The ABR Festival has become far more than just a consumer event. For manufacturers, it provides one of the UK’s largest real-world demonstration platforms. For accessory brands, it offers direct access to an passionate customer base. For retailers, tour operators and service providers, it creates relationshipbuilding opportunities that would be hard to replicate elsewhere.

As consumer expectations increasingly centre on events like the ABR Festival, they are becoming critical to manufacturers’ and retailers’ strategies. If early summer timing, attendance, exhibitor numbers and customer engagement are any indication, the ABR Festival is now the UK’s most influential motorcycle business event.

ABR Festival 2027 returns to Ragley Hall, Warwickshire, 24-27 June 2027.

For further event information, see www.abrfestival.com

Defending the legitimate industry from the rise of illegal e-bikes

Illegal e-bikes are no longer simply a road safety concern. They are increasingly becoming a direct threat to the legitimate motorcycle and moped sector.

While compliant manufacturers, importers and retailers invest heavily in meeting vehicle approval, product safety and regulatory requirements, a growing market in non-compliant products continues to operate outside those rules. The result is an uneven marketplace that disadvantages legitimate businesses, undermines consumer confidence and erodes demand for compliant vehicles.

The impact is already visible. New registrations of L1 mopeds have fallen by more than 40% since 2022, as illegal e-bikes increasingly occupy the space that should belong to regulated, insured and properly licensed vehicles.

For MCIA, this is not simply a question of road safety or anti-social behaviour. It is also a question of fairness, market integrity and protecting an industry that invests heavily in complying with the law.

WHAT WORK HAS MCIA UNDERTAKEN?

Over recent months, MCIA has undertaken extensive engagement with Police Chief Constables and Police and Crime Commissioners across the UK to better understand how forces are responding to the growing use of illegal e-bikes.

an environment in which non-compliant products can flourish.

We also heard from forces how enforcement activity around these illegal e-bikes uncovered wider offences, including illegal working, exploitation, drugs and weapons offences, though these cases should not

The impact is already visible. New registrations of L1 mopeds have fallen by more than 40% since 2022

A recurring theme emerged throughout those discussions. While many forces recognised the scale of the issue and its growing visibility within communities, officers often lacked practical and consistent guidance to help determine whether a vehicle should be treated as a legal Electrically Assisted Pedal Cycle (EAPC) or as a motor vehicle subject to licensing, insurance and other road traffic requirements.

That uncertainty benefits nobody. It creates inconsistency in enforcement, confusion among users and

be viewed as representative of all users of non-compliant e-bikes.

The more significant issue is that intervention is often triggered only when additional offending of antisocial behaviour is present. This creates a situation where the illegality of the vehicle itself can become a secondary consideration.

From MCIA’s perspective, that approach is flawed. The operation of a non-compliant vehicle on public roads is itself a breach of the regulatory framework that legitimate

manufacturers, retailers and riders are expected to follow. Market harm should not need to be accompanied by anti-social behaviour before action is taken.

WHY DID MCIA PRODUCE GUIDANCE?

Our engagement exposed a clear gap.

Police forces repeatedly highlighted the lack of practical guidance available to frontline officers to help identify non-compliant e-bikes consistently and confidently. While legislation exists, translating that legislation into operational decision-making was proving difficult in practice.

With support from the Bicycle Association, MCIA therefore took the decision to develop and publish A Guide to Identifying Non-Compliant

E-Bikes, which was launched at a recent National Police Chiefs’ Council event in June.

The guide is the culmination of several months of engagement with policing leaders. It does not create new law, reinterpret legislation or introduce new legal tests. Instead, it translates existing legislation and government guidance into a practical framework that officers can use when assessing vehicles at the roadside.

In short, the guide helps address a guidance gap that has emerged in the absence of updated national direction and a coordinated government response.

WHAT DOES THE GUIDE COVER?

The guide provides a straightforward assessment process designed to support frontline operational decision-making. It includes a series of flowcharts that help officers distinguish between compliant EAPCs and vehicles that should instead be treated as motor vehicles. It also highlights common indicators of non-compliance, including throttle-only operation, evidence of modification, “offroad” modes and performance characteristics that fall outside legal EAPC requirements. Importantly, the guide is not about creating additional rules and regulations. It is about helping officers apply the existing law more consistently – it provides clarity. Where the law applies, it should be understood and enforced consistently. Ambiguity creates opportunities for bad riders to exploit and for noncompliant products to enter the market. It undermines confidence in the system that legitimate businesses are required to abide by.

WHAT NEEDS TO HAPPEN NEXT?

While MCIA and the Bicycle Association have taken practical steps to support enforcement through this guide, industry action alone

cannot solve the problem.

Illegal e-bikes expose weaknesses across several areas of public policy, including vehicle regulation, product compliance, online marketplaces, consumer protection, commercial delivery operations and policing. Addressing only one part of that system will not deliver a meaningful longterm solution.

Government guidance is necessary, but it will not be sufficient in isolation.

What is now required is a coordinated cross-government response that brings together the Department for Transport, the Home Office and the Department for Business and Trade. Enforcement, regulation, market surveillance and online sales oversight must work together if legitimate businesses are to be protected and public confidence restored.

The publication of this guidance is therefore not an end point. It is one part of a broader programme of work being undertaken by MCIA to ensure that legitimate manufacturers, retailers and riders are not disadvantaged by an expanding unregulated market.

Illegal e-bikes are often discussed purely as a road safety issue. They are, but they are also an industry issue. If government is serious about supporting legitimate businesses, improving road safety and maintaining confidence in the UK’s regulatory framework, it must recognise that compliant manufacturers and retailers cannot be expected to compete indefinitely against products that operate outside the rules.

MCIA will continue to press for that recognition and for the coordinated action needed to ensure the legitimate motorcycle and moped sector is not undermined by the continued growth of an illegal alternative market. 

Tony Campbell CEO, MCIA

How to make complainers your friend

Those who complain can be turned into advertisers for a business

No organisation of any standing would want to proactively do anything to lay itself open to criticism. Yet complaints do get made.

Complaints are not signs of failure; rather, they can be a defining moment. And the way a complaint is handled often matters more than the complaint itself. Why? A customer who experiences a problem is not necessarily lost, but a customer who feels ignored, dismissed or disrespected almost certainly will be.

When approached correctly, complaints become opportunities to strengthen trust, entrench a relationship, and, importantly, demonstrate professionalism. Firms that retain customers are the ones that hold their hands up and respond with accountability and a desire to care when the system fails.

CHANGE THE MINDSET

The key to ensuring complainer loyalty begins with a mindset shift.

A complaining customer is still engaged, as they care enough to speak up and want

the relationship to continue, provided the issue is addressed correctly. In contrast, the most dangerous customers are not the angry ones, but those who leave without explanation.

process begins, a firm needs to listen, as many conflicts escalate not because of the problem itself, but because the customer feels dismissed. Effective listening requires

Speed is one of the most critical factors in complaint resolution. When a customer raises a concern, silence amplifies frustration

A complaint is feedback in its most direct form and should be viewed as an opportunity to improve, fix a problem, and show that the firm cares.

Speed is one of the most critical factors in complaint resolution. When a customer raises a concern, silence amplifies frustration. And even if a solution is not immediately available, acknowledgement needs to be immediate. For this reason, a simple response confirming receipt of the complaint and promising follow-up can prevent escalation. A tardy response communicates indifference, even if that is not the intention.

Once a complaint has been made and the resolution

restraint. This means allowing the customer to vent and fully explain their experience without interruption. Avoid preparing your defence while the customer is speaking. Ask clarifying questions and repeat what you have heard to ensure understanding.

It is essential you remain calm. Complaints are often delivered with frustration or disappointment, and it is only natural to feel defensive, especially if you believe the situation has been misunderstood. However, if you react emotionally, it’ll rarely lead to a resolution. The issue, not the tone, needs to be the central focus. Keep emotions distinctly separate from the facts to maintain

professionalism and steer the conversation toward a solution rather than conflict.

TAKE RESPONSIBILITY

Taking responsibility for a problem is one of the most powerful trust-building tools available in complaint handling. If a mistake has been made, acknowledging it quickly and directly will defuse hostility. Don’t shift blame to another department, supplier, or even onto the customer; they are not concerned with internal complications – only the right outcome. Taking responsibility is a positive trait, even in complex situations where blame can be shared.

But even when a customer is at fault, it’s still important to maintain a sense of respectability and professionalism. Politely pointing out the error will go much further than making them look stupid.

Where appropriate, offer a sincere apology. This doesn’t diminish the issue or place blame on the customer. However, it recognises the problem, expresses genuine regret, and promises to improve.

The key, though, is to be sincere, as customers are often more forgiving than many expect – provided they sense sincerity.

Of course, you will want to explain context, but customers ultimately care only about resolution – long justifications can sound like excuses. You need to shift focus from what went wrong to what will be done to make it right. This means offering a clear, actionable solution with a timeline – don’t be ambiguous. If possible, offer choices to help the customer regain a sense of control, which is often what they feel they lost when the issue first arose. Whether it is a refund, an alternative arrangement or a transformation of confrontation into collaboration.

FOLLOW THROUGH

But – and this is important – promises will mean little without follow-through. After trust has been shaken, reliability becomes everything. If you commit to an update, provide it even if progress is still ongoing. If you promise a resolution, don’t disappoint. Each fulfilled promise helps to rebuild credibility. On the flip side, failed promises will permanently damage the relationship.

Resolution of the problem should not be the end of communication. Following up after an issue has been resolved demonstrates that care goes beyond lip service to complaints – a brief call to confirm that the customer is happy will make a lasting impression. Going the extra step transforms a dissatisfied customer into a loyal one.

Managing a complaint well requires emotional intelligence, where staff need not only technical knowledge but also interpersonal skills. Recognising emotions, managing reactions, and responding with empathy are skills that can be learned. Firms that invest time in developing this will be far better positioned

to retain customers when challenges arise.

Another consideration is a clear internal process for handling complaints that ensures that nothing falls through the cracks. This means a structured approach with acknowledgement, investigation, response, implementation, and follow-up.

Beyond incidents, it makes sense to view complaints as data sources that can be used to identify patterns and weaknesses. Repeated concerns about delays, communications, or billing can reveal systemic weaknesses; addressing these should prevent future dissatisfaction.

Interestingly, research on customer service has identified what has been termed the ‘service recovery paradox.’ Customers who have experienced a problem and had it resolved exceptionally well often become more loyal than those who never experienced a problem at all. Why? Because they have seen the business under pressure and how it responds when things go wrong.

SUMMARY

Every complaint is an intersection: one path leads to defensiveness, frustration, and lost customers; the other to accountability, stronger relationships, and increased loyalty.

Those who respond quickly, listen carefully, take responsibility, apologise with sincerity, provide clear solutions, and follow through will last the course. They show customers that they and their concerns matter, thereby proving that the relationship is more important than a transaction.

Of course, mistakes are inevitable in business –perfection is just not possible. However, customers who see their issues resolved fairly will become evangelists rather than detractors.

Pip Higham 1950-2026

By Bertie Simmonds

Phillip ‘Pip’ Higham passed away in March after a battle with cancer, aged 76.

Pip fell in love with drag racing in 1964 at the International Dragfest at Woodvale. By the 1970s, he was competing on bikes like

his Rickman Triumph and Kawasaki triple, and forging a lasting relationship with Suzuki. His GS750’s 1977 record runs started a string of successes, with future bikes and his Manchester ‘Village Bike Shop’ becoming legendary.

He helped put Suzuki on

the UK map, with support from Heron Suzuki GB and regular columns in SuperBike magazine. He was Europe’s first drag racer into the 10-second bracket and a threetime Le Mans Pro Stock Bike winner. He was inducted into the British Drag Racing Hall of Fame in 2017.

After his racing days, Pip became a mainstay at classic bike events and a cornerstone of Classic Motorcycle Mechanics, known for his monthly columns, workshop expertise, and sharp wit. His engineering feats amazed many, but he always took the time to celebrate others’ achievements as well.

If he saw this, Pip would wonder what all the fuss was about. Always willing to help and never one to seek the

Ian Tay 1953-2026

By Brian Crichton

High-profile Honda

dealer Ian Tay lost his life snorkelling in the Caribbean. His body was found in the water off Moliniere St George, Grenada, on 30 May. He was 72. Co-founder of Mocheck in Clapham, London, with fellow public schooleducated Tony Ackner, Tay blazed a trail on two wheels rather than take the university-city career path.

Aged 18, he joined George Clarke Motors in Brixton Hill, London SW1. There he worked with mechanic John Ryan, who would play a key role in Mocheck’s early years. Intelligent and with a flair for business, Tay could see that the times were changing rapidly as the Japanese marques started to gain the lion’s share of bike business in the UK.

Brimming with public school confidence, optimism, and a swashbuckling can-

do attitude, he and Ackner opened Mocheck’s doors in July 1974, converting a former coaching house in Kings Avenue, Clapham, London, into a workshop with some of the latest equipment, including Souriau diagnostics. Startup finance was provided by Ackner’s mother.

They printed leaflets offering servicing on all leading makes – Japanese, British and Italian. They placed these under the seat straps of bikes parked in key areas of London. John Ryan was recruited as chief mechanic.

A fire in 1975 rendered the workshop unusable. Fortunately, Ackner, who had started in insurance, had taken care of that aspect of business, and they were able to move into vacant premises on Clapham High Street. Honda noticed the young newcomers and took them on board.

spotlight, Pip was that rare soul, someone with immense talent, yet always humble.

A look at social media says it all: hundreds have shared memories, whether he helped them once or many times, or just shared a chat at a bike show or drag race. Pip truly engaged with people; he cared. I saw it in every conversation and email. He was the little fella with the biggest heart.

By this time, Japanese bike sales were soaring, and Honda was the leader of the pack. Hondas sold almost as soon as they were delivered, and with 60 days to pay, cash flow was no problem.

Mocheck rapidly rose to fame, profile heightened by a 1977 and 1978 race programme with Honda UK and a string of top riders on Mocheck Hondas, including world champion Phil Read, Tom Herron, Tony Rutter, Chas Mortimer, Stan Woods and Roger Marshall.

In 1978, Mocheck moved into much bigger premises on Clapham High Street and would go on to expand into six premises in London. Further Mocheck fame came from a Honda 400-4 special – the Mocheck Harrier. Though only half a dozen were created (1977-78) using a Yoshimura 460cc tuning kit, cast alloy wheels, and a Seeley flyscreen, the whiteliveried Harriers gained

significant publicity and helped sell accessories.

Capitalising on the growing trend for colourful riding wear, Mocheck opened a massive clothing department and arguably became the first bike superstore. Their best retail year overall was in 1979, when they sold 1500 bikes. Honda began offering Mocheck bulk deals following their success.

Charmer Tay was forging ahead while partner Ackner was beginning to worry about the rate of expansion. In 1984, he opted out, persuading Tay to buy his 50% investment.

He’d often get in touch with me, apologising if his column’s language confused me. Pip would say he was “no good at this writing lark,” but in truth, he was brilliant. Few can write as they speak, but Pip did, and his words always connected.

Pip was a brilliant engineer, a quick rider and a talented writer, but above all, a fantastic friend. His numerous friends and colleagues will all miss him greatly, and my thoughts are with Jean and all his family.

“Ian was the one who forced it all along,” said Ackner. “He went for the big deal without doing too much research. He was unconventional and always optimistic. I was more pessimistic.” The partners remained firm friends.

Tay continued to expand. Solus Honda until 1986; then took on Kawasaki, and by 1990 also had Yamaha, Ducati, Triumph and Norton.

The rising costs of mortgages and borrowing brought Mocheck down in 1991. Tay then set up Tay Trading, sending bikes abroad and importing Leyland Minis from Japan.

SOCIAL MEDIA & CONTENT LEAD

Purpose of the role

This is a role for a genuine motorcyclist who wants to help shape the voice and personality of one of Britain's leading independent motorcycle brands. This is not simply a content creation role. We are seeking someone who can plan, create, manage and deliver content across all social channels while helping to build and strengthen Merlin's presence within the motorcycle community internationally.

The successful candidate will be comfortable both behind and in front of the camera, capable of producing engaging content independently and confident representing Merlin at events, launches, dealer visits and riding experiences. This role combines content creation, social media management, community engagement and brand storytelling.

You will also need to build relationships with ambassadors, riders, influencers and content partners.

We are looking for….

• An Active rider with a genuine passion for motorcycling with a full UK Motorcycle licence

Experience managing social media channels for a brand or business

Strong photography and videography skill, who is Comfortable appearing in content and engaging with customers and riders

• Competent using content editing software such as Adobe Creative Suite, Premiere Pro, CapCut or similar

A note for applicants

We are specifically looking for someone who rides motorcycles and understands motorcycle culture. Whilst marketing experience is important, a genuine passion for riding and an ability to connect authentically with fellow riders is equally valuable. If you're the type of person who naturally creates content during rides, events and adventures, we'd love to hear from you.

Sales Manager

Orange & Black is the longest established and market-leading international motorcycle tour operator in the UK. Offering guided road, adventure and off-road tours, self-guided and custom tours, along with rentals worldwide. Join our small team in North Hampshire to enable riders to explore the world on two wheels and share your passion for motorcycles and travel.

During the Mocheck years, he had been approached by European dealers who discovered they could buy new bikes cheaper from the UK than via direct import channels. Tay’s network of contacts facilitated this new enterprise. In 2010, he went into the distribution of champagne and wine. Mocheck had 30 employees at its height. Those canvassed for this tribute all speak highly of a caring, motivational boss who never lost his temper and created a busy buzz of excitement. Divorced, Ian Tay leaves two sons and a daughter.

You will be responsible for developing sales strategies and targets, building and maintaining relationships with clients and suppliers from around the World, involved in every sale from start to finish, and giving riders the best motorcycle holiday they've ever had. Very hands on!

Contact: David.Grist@orange-and-black.co.uk or 07387 798699

Classic Motorcycle TECHNICIAN

The VOC Spares Company Ltd (trading as Vincent Spares) is the premier source of parts for Vincent HRD motorcycles in the world. Based in Desborough, Northants, we also offer Vincent bike sales and workshop facilities, including a rolling road.

We are looking for someone to join our small, friendly, dedicated team working to supply parts and service.

The position will be mainly workshop based to assist with service, repair and restoration of Vincents as well as other related tasks as required.

Are you a classic motorcycle mechanic with a passion for or experience of Vincent Motorcycles? Full or part-time, flexible working hours possible.

If you think you, or somebody you know, would be interested, please get in touch via email, along with your CV to: ben.kingham@vincentspares.co.uk

International

With financial editor Roger Willis

Mixed Q1 fortunes for European manufacturers

BMW: TIGHT-FISTED AS EVER!

BMW Motorrad has always been tightfisted with early-season details of its business, and this year’s Q1 revelations are no exception. The first three months of 2026 saw a 4.2% drop in motorcycle and maxiscooter output from its Berlin assembly plant to 42,735 units. Related revenue from motorcycles declined by 3.3% to £672.7m. However, operating profit was brighter, 17.1% up to £76.9m. And operating margin improved from 9.4% to 11.4%. Pre-tax profit rose by 17.3% to £76m. Net profit came in at £54.4m, improving from £44.9m in Q1 2025.

Operating margin, which had averaged 5.7% in the previous year, was set to sit between 4% and 6%. Return on capital employed (RoCE), averaging 12.8% last year, was expected to stay between 10% and 14%. Annual sales volume was billed to remain at approximately the previous year’s level (202,563 units), according to BMW Motorrad chief executive Markus Flasch, who was probably anticipating a useful boost from lots of twin-cylinder A2-compliant F450GS models made in India, imminently arriving in European dealerships.

DUCATI SALES RETURN HALVED

Ducati continued to lurk behind Audi’s Brand Group Progressive smoke screen, using an unforgivingly competitive Q1 market for cover. Ducati’s quarterly detail was much weak than BMW. Both motorcycle production volume allocation and individual model sales during the period went entirely unreported. Revenue had fallen by 17.6% to £175.2m,

due to lower sales and struggling against market factors. Operating profit plunged by 53.8% to a mere £6.1m, more than slashed in half versus operating profit in Q1 2025. Ducati’s operating return on sales sank to just 3.5% from 6.3% in Q1 2025. The excuses were lower revenue and negative model mix effects, as well as forex and US tariff impacts.

Ducati’s operating profit plunged by 53.8% to a mere £6.1m, more than slashed in half versus operating profit in Q1 2025

Brand Group Progressive’s overall operating profit amounted to £507.5m. Audi was responsible for 66% of that. Lamborghini delivered an impressive 32%. Bentley actually booked an operating loss. And Ducati could only manage a trivial 1% contribution.

PIAGGIO SALES DOWN 12.1%

Piaggio Group chief executive Michele Colaninno kicked off his Q1 2026 results statement with an upbeat claimed increase of vehicle sales worldwide. But in reality that only meant 1.5% growth to 108,400 units, based on light commercial vehicles sales in India, and was generally worth ignoring. The reality check pointed at a very mixed performance, with consolidated

quarterly revenue falling to £294.8m, down from £319.9m in Q1 2025. The revenue decline was blamed on “foreign exchange headwinds”. Operating profit dropped by 18.6% to £17.2m. Operating margin shrank to 5.8% from 6.6%. Pre-tax profit slumped by 33.1% to £7.4m. Net profit dived by 39.5% to £4.6m. Piaggio’s net debt at 31 March 2026 was £514.4m, rising from £511.8m on 31 March 2025 – apparently representing the smallest first-quarter cash absorption in company history.

During the quarter, Piaggio sold 72,300 powered two-wheelers, generating associated revenue including parts and accessories of £215.5m, which constituted a 12.1% decline. The Indian PTW market achieved a 15.6% increase in volume, although revenues were heavily impacted by unfavourable exchange rates. Developed markets such as the US and Europe also experienced slowdowns and inventory containment, partly due to consumer confidence declines and transitional regulatory impacts, leading to sales falling by 11.7%. Nevertheless, Piaggio sustained strong positioning in premium markets, holding roughly 15.3% of the European scooter market and a 29.9% share in North America.

And despite overall unit volume dips, Piaggio’s motorcycle segment – specifically the Aprilia and Moto Guzzi brands –actually admitted to achieving revenue growth reported to be of somewhere around 3%, by benefiting from product updates such as the Aprilia RS457 and revamps to the Moto Guzzi V7 range.

€-£ currency translation at forex rates applicable on 12 June

BMW boss elected as new ACEM president

Already a major player in the European motorcycle industry, BMW Motorrad CEO Markus Flasch has taken on another key role after being elected president of the European Association of Motorcycle Manufacturers (ACEM) for the next two years.

He was elected at the 2026 ACEM General Assembly, hosted by BMW Motorrad at the BMW Welt in Munich. The annual event brings together representatives from across the motorcycle industry to review the year’s progress and define strategic priorities at political and technical levels.

ACEM says Flasch’s term of office will focus on three strategic priorities: securing the integration of L-category vehicles – quads, tricycles, motorcycles and mopeds

– into Sustainable Urban Mobility Plans (SUMPs) across major European cities; advancing the industry’s decarbonisation agenda while safeguarding the sector’s industrial competitiveness; and promoting the role of motorcycling in leisure, touring and sport as a driver of economic growth across Europe.

As well as the new president, the ACEM governing committee has three vice-presidents: outgoing ACEM president Michele Colaninno (CEO, Piaggio Group), Claudio Domenicali (CEO, Ducati Motor Holding) and Clément Villet (director of land mobility, Yamaha Motor Europe).

Flasch said: “I am honoured to take on the

presidency of ACEM, and grateful to my colleagues for their trust. ACEM enters this new mandate from a position of strength, building on solid foundations laid in recent years under Michele Colaninno’s presidency. Our task now is to carry that momentum forward and keep strengthening the industry’s voice in Europe. L-category vehicles are not a niche; they are a solution to the mobility challenges Europe faces today. Our industry has the technology,

the ambition, and the responsibility to deliver on sustainability while keeping riding accessible, safe, and entjoyable for millions of Europeans. Competitiveness remains our watchword. We will work closely with EU institutions to ensure that the regulatory environment supports innovation and industrial investment, rather than constraining it. I look forward to working together to make the motorcycle industry stronger within Europe and beyond.”

European Q1 sales bounce back

Sales of motorcycles across Europe’s biggest markets (France, Spain, Italy, Germany and the UK) bounced back strongly from the torrid early months of 2025, when machines from the Euro5+ pre-registration frenzy cluttered showrooms and decimated new bike sales.

The first three months of 2026 saw a

21% increase in motorcycle registrations, returning them to a level just 1.8% short of 2024’s total. The largest moped markets (Belgium, France, Netherlands, Germany, Italy and Spain) fared less well, posting only a 2.2% increase over 2025, with electric-powered mopeds particularly badly hit.

Antonio Perlot, ACEM secretary general,

commented: “This strong motorcycle growth is particularly encouraging in a broader macroeconomic context that remains uncertain. Against this backdrop, the resilience of the motorcycle segment highlights the continued importance of powered two-wheelers for European citizens, for everyday mobility, small logistics and leisure.”

Share prices

A snapshot of key motorcycle industry share performance at close of trading on Friday 26 June

USA

BANGING THE HARLEY-DAVIDSON DRUM with gusto, members of the National Powersports Dealer Association (NPDA) Harley-Davidson Council, representing Harley dealers across the US, boast that they are committed to serving riders, supporting their local communities, and strengthening the future of the brand. Well, they would say that, wouldn’t they? The Council has highlighted that, in recent weeks, there has been renewed public discussion surrounding Harley-Davidson and its leadership. While outside voices may choose to focus on past affiliations, speculation, or commentary, the Harley dealers represented swear they are focused on what matters most – the future of the HarleyDavidson brand, the success of their dealerships and the satisfaction of their customers. Drum satisfactorily banged once again, and investors kept at arm’s length. Well, actually, Harley shares have done better than that, drawing keen investor attention after a sharp return of about 45% over the past three months!

LiveWire’s acquisition of off-road brand Dust Moto’s start-up assets has made it into one of the currently most volatile “penny stocks” on the NYSE. In parallel, Harley’s electric sub-brand has partnered with its Taiwanese shareholder Kymco to develop premium electric maxi-scooters utilising LiveWire’s S2 Arrow powertrain.

Polaris Inc has appointed yet another management recruit from outside the direct powersports world with which it is familiar. According to Polaris chairman John Wiehoff: “Dustin Semach is an accomplished leader in the industrial and technology sectors whose experience across finance, strategy and operations brings valuable perspective to Polaris. His background complements the board’s focus on advancing our powersports strategy and positioning the company for its next phase of growth,

PERFORMANCE

while delivering long-term value for shareholders.” However, prospective shareholders weren’t amused.

EUROPE

BAJAJ MOBILITY EURO-DENOTED STOCK remains fairly static on both Frankfurt’s Dax and the Wiener Börse in Austria. This is unsurprising, given that company insiders in what was previously KTM hold 75.03% of issued shares, and what is technically the “free float” amounts to only 23.23%, almost all of which is shuffling around the hands of speculative investors. The brightest news is that the company has returned to profitability, despite a 46% drop in revenue since it resumed trading.

Piaggio Group continues to have nothing to smile about, considering its profits had halved in 2025 and were nearly 40% down in Q1 2026.

And BMW has cut its profit guidance for 2026, as disruption in the Middle East has added to European automotive manufacturers’ struggles in the Chinese market. Inevitably, given the slump in profits, BMW’s share price has been impacted. The company is now forecasting a “significant” decrease in its pre-tax profits this year and expects its operating margin for 2026 will fall behind those of both Volkswagen and Mercedes-Benz. No separate commentary on the motorcycle division has been released, but the Group will publish its full second-quarter results on 30 July.

JAPAN

HONDA HASN’T YET GOT OVER THE embarrassment of posting its first annual loss since listing in the 1950s, on a mistimed bet on EV market entry, which was originally intended to involve a merger with Nissan. Nissan director Motoo Nagai, who had been a prime mover in the potential union, has now been sacked by fellow Nissan board members. Honda’s share price, meanwhile, had briefly reached ¥1533.00 in early June but has since

been dipping all over the place. Yamaha saw its share price sink to a low of ¥1189.50 in mid-June but has since recovered, thanks to keen investor attention after consistent gains. Suzuki shares took a mid-June dive to ¥1774.50 on the back of issues at the brand’s Indian Maruti car subsidiary, from which it has recovered very well. Kawasaki Heavy Industries, awash with a plethora of diverse divisions (only one of which makes motorcycles), sank as low as ¥2670.50 halfway through June but has now climbed out of that hole.

INDIA

ROYAL ENFIELD PARENT EICHER MOTORS reported the best news in the Indian motorcycle industry, beating quarterly profit estimates and posting record sales. Its Q4 net profit rose by nearly 12% to Rs15.2bn ($158.9m). Broadly, Mumbai-quoted shares climbed on the back of Iran peace deal hopes, but motorcycle business stocks were inconsistent. Domestic market leader Hero Motocorp, Bajaj Auto and Mahindra were losers while TVS and Eicher continued to prosper from their widely acknowledged export gains.

CHINA

YADEA, PROFILED AS THE WORLD’S largest producer of battery-powered scooters and motorcycles in BDN last month, has promptly surfaced in a partnership with dominant Kenya-based e-motorcycle provider ARC Ride. Yadea’s immediate role will be to build battery-swapping infrastructure that will be interoperable with its twowheelers. Kenya now plans to waive import duties on all two and four-wheeled EVs. In the wake of the Hormuz fuel famine crisis, it’s among a host of African nations now abandoning ICE vehicles and welcoming cheap Chinese EV input for motorcycles and taxis through to trucks.

80% of riders say no to electric power

MONTHLY REGISTRATION FIGURES

consistantly highlight the limited popularity of battery-powered bikes in the UK, so a new survey of 200 bikers finding that around 80% would refuse to switch from petrol to electric come as no real surprise.

The survey, commissioned by customer care firm Warranty Solutions Group, found just 17% of those asked would consider changing to an electric bike, with the remainder as ‘don’t knows’. Concerns raised centred on familiar topics: range, charging infrastructure, purchase costs and practicality of ownership.

The survey asked about other aspects of motorcycling, too, and affordability was a common theme. Insurance was an important cost pressure for 38%, while 46% believed high costs were the biggest barrier preventing new riders from entering motorcycling. And a pessimistic 52% of those surveyed believe the next generation is less likely to take up riding.

Simon Drown, head of motorcycles at Warranty Solutions Group, said: “Motorcycling has always been driven by passion, so it’s perhaps not surprising that many riders remain cautious about making the switch to electric motorcycles.

“While electric technology continues to evolve, concerns around range, charging infrastructure, purchase costs and overall riding experience are clearly still influencing rider attitudes. What this survey shows is that manufacturers and the wider industry still have work to do to convince riders that electric motorcycles can deliver the same practicality, excitement and ownership confidence as traditional petrol-powered bikes.”

ACU sets up electric bike racing panel

Electric power remains a niche technology for most mainstream road and circuit racing, but it’s growing in popularity on the dirt, where the problems of range and power limits are less vital. Trials and motocross bikes in particular is working well, with machines from Oset and Stark grabbing attention.

The governing body for motorcycle sport in the UK, the Auto Cycle Union (ACU), is setting up a dedicated electric motorcycle panel, with a brief to explore the future development of electric motorcycle sport under its aegis.

According to the ACU, the new panel will give organisers, promoters, riders and stakeholders who are already involved in electric motorcycle competition a clear voice within the organisation. And it backs up the ACU’s belief that electric drivetrain technology

has the potential to create new opportunities, engage new audiences, and support the continued development of motorcycle sport as a whole.

Matthew Edwards-Wear, ACU chief executive, said: “Electric motorcycles are becoming increasingly popular in motorcycle sport, and as the national governing body in the UK, we want to ensure riders, organisers and promoters involved in this area have a platform within the ACU that supports their ambitions.

“One of the most exciting aspects of electric competition is its potential to take motorcycle sport to places that have traditionally been difficult to access. Lower sound levels create opportunities to engage with communities, organisers and venues that may not previously have considered hosting motorcycle sport events.”

Registrations data

Alternative powered two wheeler registrations for May 2026

May was a tough month for the battery-electric business, with overall volume falling year-on-year by 35.8% to a total of only 255 units, plus two hybrid-powered machines. Inevitably, most of the action was focused on lowpowered products.

The sub-4kW moped sector suffered a minor 4.8% decline to 60 units. Eleven of these were Vmoto Super Soco CUx “best sellers”.

The 125cc-equivalent 11kW range took a harder hit, down 41.8% to 184 units. But, in that context, Vmoto

registered 50 “best- selling” Super Soco CPx scooters. Then, as usual, the cupboard was virtually bare. The 11kW to 35kW slot contained eight machines. Five of these were 15kW BMW CE 04 maxiscooters. Joining them were precisely two over-35kW motorcycles – one example each of two unidentified models shared “best seller” status. The “Exempt” category was entirely void, accompanied by a solitary “unknown” item.

Vmoto’s Super Soco CPx scooter was farand-away the best-selling electric-powered machine of May, taking more than 20% of the entire battery-powered market

For the year-to-date, total battery-electric registrations have now fallen by 11.6% to 1137 units.

LiveWire launches A1 Honcho

LIVEWIRE HAS BEGUN production of its new S4 Honcho model range, marking the brand’s shift toward smaller, more affordable electric bikes. The Honcho platform is A1-compliant (125cc-equivalent) and includes Trail and Street variants, both priced under £5000. The Trail costs £4599 and the Street £4999; both weigh around 115kg, reach 60mph, and offer up to 73 miles of urban range. Charging the twin removable batteries takes less than two hours. Manufactured by Kymco, the new bikes benefit from Kymco’s production expertise and HarleyDavidson’s global dealer network. The S4 Honcho models are expected to arrive at dealerships this month.

Zero Motorcycles has launched bespoke suspension upgrades for its latest X Line electric off-roaders. Developed in partnership with Sirris, the new components include the F43 CMX fork for the XB and a complete F43/R46 front-and-rear suspension system for the XE. Both are direct bolt-on replacements, offering race-ready performance. “Starting from the initial launch of our new X Line motorcycles, we’ve been working with Sirris to customise suspension profiles for the most demanding riding conditions,” said Garrett Johnson, Zero Motorcycles VP. “We’re excited to offer these optimised solutions to all our customers who want to push their XE or XB harder, whether they’re looking for more control on the trail or lining up to race.”

Off road news

Dirt Bike Live set to launch at NEC in 2027

Anew event for the off-road motorcycle sector is set to debut at Birmingham’s NEC in 2027. Dirt Bike Live, scheduled for 6-7 February at the bp pulse LIVE arena, is being promoted by the organisers as a combined trade show and public showcase focused on motocross, enduro, trials and eMTB.

The event aims to bring together leading manufacturers, brands, teams and key industry figures and has already attracted early support from several major players. Organisers say Dirt Bike Live will provide a platform for networking, new model launches, and industry presentations at the start of the 2027 season.

In addition to the trade and consumer exhibition, the event will offer ticket holders access to Arenacross practice, qualifying and freestyle motocross rehearsals during the day, an area of the sport that has typically been closed to the public. Arenacross will then stage two

ProX extends MXGP deal

PROX RACING PARTS HAS CONFIRMED it will continue as a partner of the FIM Motocross World Championship (MXGP) for this season, following a renewed agreement with series promoter Infront Moto Racing.

The one-year extension ensures ProX Racing Parts maintains a strong presence at MXGP events worldwide, building on a longstanding collaboration. Established in the Netherlands in 1975, ProX supplies a wide range of replacement parts, including pistons, crankshafts and bearings, to over 70 countries. Its catalogue features more than 8500 part numbers, serving both professional teams and grassroots riders.

ProX says the partnership enables it to further connect with the global motocross community while supporting the sport at all levels. For Infront Moto Racing, the renewed deal continues a working relationship with a wellestablished industry supplier.

evening shows at the arena, with a familyoriented matinee scheduled for Sunday.

Matt Bates, owner and promoter of Dirt Bike Live, said the event was developed in response to demand for a unified annual meeting point for the off-road sector. “There’s a genuine appetite for an event that brings every side of the sport

together properly – the bikes, the brands, the riders, the fans and the culture around it, all under one roof and all focused on growing the sport together,” he said. Tickets are on sale now, with early booking discounts available. For further event details and exhibitor information, see: www.dirtbikelive.com

Segway grows ATV line-up

Segway Powersports has expanded its ATV range with two new models, targeting both commercial and off-road markets. Distributed by Dualways, the AT5 L and AT10 MUD offer dealers fresh options across a range of applications.

The AT5 L is built on a long-wheelbase chassis for greater stability when towing or carrying loads and meets T3b European road-legal standards. Aimed at agricultural and utility users, it features a 499cc fuel-injected engine, automatic transmission, selectable 2WD/4WD with diff locks, electronic power steering and four-wheel disc brakes. Standard equipment includes 25in tyres on 12in alloy wheels, hydraulic shocks, a 2500lb winch, front and rear racks, a tow hitch, and T-Box connectivity. CESAR security marking is included. It comes in Radical orange or Metallic green, at £6499 SRP. For high-performance off-road needs, the AT10 MUD (right), launched

at EICMA 2025 and now landing in the UK, features a 97HP, 999cc parallel-twin engine, 2WD/4WD CVT transmission, heavy-duty suspension, 14in ground clearance and 30in mud tyres on beadlock wheels. Four-wheel disc brakes, power steering, full LED lighting, heavy-duty bumpers, a 4500lb winch, steel racks and Smart Moving App connectivity complete the package. Desert Yellow is the launch colour, with an SRP of £10,999 (inc. CESAR marking). For more details and dealer information, visit www.dualways.com

Bimota increases network for the BX450 arrival

BIMOTA UK HAS APPOINTED four new specialist off-road dealerships – Southcoast Powersports (Salisbury), Marsh Powersports (Merthyr Tydfil), Corby Kawasaki (Corby), and Craig’s Motorcycles (Dewsbury) – to sell its firstever enduro model, the BX450. This move comes as the Italian brand targets the premium off-road segment, expanding beyond its established road bike dealer network.

The BX450 represents Bimota’s debut in enduro, and it isn’t a tentative entry. Built on the Kawasaki KX450X platform, the limited-edition machine features a proven 449cc four-stroke engine,

lightweight aluminium frame, and competition suspension, but adds a host of upgrades: an Athena GET ECU with 10-level traction control and switchable maps, launch control, Metzeler Six Days tyres, and an Akrapovič titanium silencer.

Bimota has already proven the BX450’s credentials in competition, with prototypes winning the overall Italian Raid TT classification in 2024. The production model is limited to a few hundred units globally and is now available to order, with an SRP of £10,599.

Dean Clewley, business operations manager at Kawasaki UK, said: “We’re really pleased to confirm the

first four off-road dealers, strengthening the network we already have in place. There’s been a lot of interest in the high spec BX450 since its launch, and with the bike due to arrive shortly, riders can now speak to their nearest dealer for more information.”

With the first bikes arriving at new dealers last month, and production numbers tight, Bimota recommends interested customers get in touch as soon as possible. For dealers, the BX450 offers a low-volume, high-margin opportunity in the premium off-road market.

For more information, visit www.bimota.com or call 01628 856750.

BOSS ORV expands AODES’ footprint

BOSS Off-Road Vehicles is strengthening its dealer network, announcing TH White Agriculture and Ark ATVs as the latest additions to its AODES dealer line-up.

TH White, an industry stalwart dating back to 1832, is stepping into the ATV and UTV market for the first time. The Knighton branch in Powys, on the Welsh border, is the first to offer the AODES range, with more branches expected to follow. “We haven’t sold ATVs and UTVs before, so this is an exciting step,” said TH White’s Alex Ross. “AODES is a great fit for our customers.”

Meanwhile, Ark ATVs, based in Minehead, Somerset, joins the network to cover the South West. Operating since 1997, Ark is a family-run business with decades of expertise in ATVs, quads and attachments.

BOSS ORV managing director Phil Everett welcomed the appointments, commenting: “We have worked with the Ark ATV team before and know the professional, qualitydriven approach they bring. We’re also excited to have TH White on board. AODES offers a

strong alternative to established brands, and our dealer network keeps growing.”

AODES, originally established as ODES in China, now has global reach, with R&D in the US and China and a distribution base in California. The brand’s line-up includes ATVs and UTVs up to 1000cc, all designed for serious off-road work and play.

More information: www.bossorv.co.uk

Fiveyear deal secures Welsh enduro

ENDURO ORGANISERS and riders in Wales have been handed a major boost, after the ACU secured a new five-year land use agreement with Natural Resources Wales (NRW), guaranteeing enduro events can continue in Welsh forests through to the end of 2030.

Wales is a big deal for enduro, hosting about 30 events a year and drawing both national and international attention. The new deal replaces the previous agreement, which expired in 2018, leaving organisers facing uncertainty, especially after Storm Darragh in 2024 caused major forest damage and event cancellations.

Getting the new agreement over the line wasn’t simple. The ACU and NRW had to work through access, environmental, and operational concerns, but both sides have agreed on new protocols and standardised paperwork for events. Organisers have already completed training on the updated requirements.

The timing is good. Welsh forests are set to play a major role in the 2027 International Six Days Enduro (ISDE), and the deal provides crucial stability for those events.

ACU President Tim Lightfoot called the deal “hugely significant,” and organisers say gaining land access is getting tougher, so long-term certainty is welcome news. There’s still work to be done on the environmental management five-year plan, but organisers will receive support and training on the new rules.

For rural communities in mid-Wales, the agreement also means another five years of economic benefits from competitors, teams, and fans flocking to the region.

MATTERS MARKETING

Expert advice to improve how you promote and sell productsyour servicesor

FACING THE FLAWS: WHERE MOTORCYCLING IN THE UK FALLS SHORT

Dan Sager continues his SWOT analysis of the motorcycle industry with a short, sharp review of our weaknesses

Previously, I identified three core strengths of the UK motorcycle industry: our heritage, distribution network and passion. Having done that, it’s time to reflect on the other side of the coin.

Weaknesses are internal characteristics that disadvantage our industry. These are factors such as a lack of resources/ investment, rather than external effects, like licensing laws that create a barrier to entry for potential customers.

Topping the list is a challenge facing every business I speak to, whether a retailer, manufacturer, or hospitality business.

SLIM MARGINS

Margins aren’t so much slim as waferthin. From the cost of employment and energy to raw materials and transportation, everywhere you look, it’s getting more expensive to open the doors each morning.

Meanwhile, the ‘cost of living crisis’ is making consumers nervous about discretionary spending on non-essentials. Many people regard motorcycle ownership as a luxury, since it isn’t their daily driver. Personally, I follow Oscar Wilde’s advice when it comes to bikes: “Let me be surrounded by luxury, I can do without the necessities!”

The net result is that retail prices need to be lower to attract customers, while costs are getting ever higher, leaving precious little profit for dealers (and, by extension, manufacturers, distributors, wholesalers, et al). Apart from the obvious danger of businesses closing because they can’t make a profit, this situation also discourages investment. Everyone is focusing on downsizing instead.

OVER-SUPPLY

Whether you want to buy a motorcycle or scooter, a helmet or leather jacket, panniers, screen or silencer, there is no shortage of brands to choose from. This is great news for customers; not only do they get to cherry-pick, but they also enjoy keener prices, as brands compete for a slice of an evershrinking pie.

Punters may be spoilt for choice, but increased competition forces prices down, slicing margins even thinner. It also creates market instability, which in turn affects investor confidence. Ideally, demand needs to outstrip supply; any dealers who remember selling 125cc motorbikes in the mid-1980s or twistand-go scooters in the mid-1990s will know how good that feels.

NO UNIFIED PROMOTION

Do you remember a series of TV adverts in the 1980s for fresh cream cakes, which coined the slogan “naughty but nice”? They were commissioned by The Dairy Council, a British organisation founded in 1920 to promote the widespread consumption of milk in the UK and advocate its health benefits.

Imagine if we had an industryfunded body whose primary objective was to promote the widespread use of motorcycles. We should, but we don’t, and that is a major weakness. In fact, it has been tried before and worked, but that was years ago, and if ever there was a time to try again, it’s now.

Perhaps you have a different list from the ones above, or you might want to ask yourself which three weaknesses your business has. Once you’ve identified them, you can do something to fix them. 

NEXT MONTH

Having identified our industry’s weaknesses, we will look into the more positive topic of opportunities

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The Business

The

Five top tax tips when selling your business

Don’t give the taxman more than necessary when selling up

Anyone who has built up value in their business will want to maximise their return when selling. While tax issues within the business will depend on the deal structure, when planning to retire, a successful exit is not just about maximising the price but also about minimising personal tax costs.

From the owner’s perspective, this means reviewing the Capital Gains Tax (CGT) and Inheritance Tax (IHT) position.

MAXIMISE BUSINESS ASSET DISPOSAL RELIEF (BADR)

BADR is a relief from CGT, which can apply when an individual disposes of an interest in a business which is wholly or mainly trading. Where BADR applies, it allows a lower CGT rate on up to the first £1m of gains. From 6 April 2026, this rate is 18%.

Without BADR, an individual making substantial gains can expect to pay 24% on most, if not all, of their gain. This gives a maximum potential saving of £60,000 if all the conditions for BADR are met.

Serial entrepreneurs need to be aware that the £1m allowance is a lifetime limit. It may be restricted if the individual has previously claimed BADR – or its predecessor, Entrepreneurs’ Relief – on disposals after 6 April 2008.

TIP 1: MAKE SURE THAT THE BUSINESS DEFINITELY IS ELIGIBLE FOR BADR

For BADR to be available, there needs to be a ‘qualifying disposal’ of an interest in a business. This can include disposals of shares in a ‘personal trading company’. To be a personal trading company, the shareholder must have held 5% or more of the shares and associated voting rights for at least two years prior to the disposal. They must also have been an officer or employee of the

business during that time.

The conditions for BADR are complex, and advice should be sought well in advance of any disposal, given the minimum ownership periods required.

TIP 2: INVOLVE A SPOUSE

Where the vendor is married or in a civil partnership, it may be possible to transfer shares to them and use their BADR allowance too. A wellplanned transfer could double the tax savings if the gain is large enough.

But this isn’t last-minute planning. As the spouse must qualify for BADR in their own right, any transfer must occur early enough for them to satisfy the minimum twoyear ownership period. Where a company is involved, any unrelated shareholders must also be comfortable with the spouse being appointed as an officer or employee.

TIP 3: CONSIDER ALTERNATIVE EXIT STRATEGIES

It’s not always possible to find the right purchaser, so

the business may have to be passed on in a different way. An increasingly popular way to exit a trading company is through an Employee Ownership Trust (EOT).

Provided all the conditions are met, only 50% of any qualifying gain on disposal to the trust will be chargeable to tax. Although the remaining 50% chargeable won’t be eligible for BADR, this could still represent a significant saving in CGT costs.

In addition to tax savings, this approach can facilitate an exit when there are no family or third parties to take over the company. The current owners can even stay involved after the transfer if they wish. But vendors need to be confident that the business will remain profitable so they can be repaid.

The structure involves creating a discretionary trust to benefit the business’s employees. The current owners sell their shares to the trust for no more than market value. To qualify for the tax benefits, at least

Essen tials

with Adam Bernstein www.abfeatures.com

half of the company must be transferred. As the trust itself is unlikely to have any funds at the start, the purchase cost is paid from the company’s future profits received by the trust.

Once the debt is fully paid off, the company can keep its profits to reinvest in the business or benefit the employees. Companies in an EOT can pay tax-free bonuses of up to £3600 a year to their employees.

TIP 4: CONSIDER A FAMILY INVESTMENT COMPANY

The simplest way to sell a trading company is to sell its shares. However, many new owners would prefer to buy the trade and assets out of the company to make a fresh start in a new company. This leaves the vendors holding shares in a company which holds a pot of cash.

One way to extract the cash is via the voluntary liquidation route. The shareholders will have CGT to pay on the difference between the proceeds they receive and the cost of their shares, but for a trading company, provided certain conditions are met, BADR may apply to reduce the rate of CGT charged on up to the first £1m of gain. Although there is an upfront tax cost, this gets the cash into the hands of the owners, with full flexibility on how they use it in future.

Alternatively, the company can continue as a Family or Personal Investment Company. This avoids the upfront CGT on liquidation and, as companies can receive dividends tax-free, they can invest the proceeds taxefficiently, while shareholders only pay tax on any dividends they take out.

However, investment companies come with

ongoing administrative and compliance burdens. It is unlikely that BADR would be available in a future windingup, and further steps would be needed to manage any IHT liabilities.

TIP 5: DON’T FORGET THE INHERITANCE TAX CONSEQUENCES

Business Property Relief (BPR) is a valuable relief which can exempt up to 100% of the first £2.5m of qualifying assets from IHT. Where there are more than £2.5m of qualifying assets, the relief is limited to 50%.

Qualifying assets can include shares in a company that is wholly or mainly trading, or an interest in a sole trade or trading partnership that the individual has owned for at least two years.

The lower 50% relief can also apply to business premises owned personally (outside the partnership or company), whether the owner and their spouse/civil partner control the company.

After a business sale, assets that may have qualified for BPR are replaced with non-qualifying cash or investments, resulting in a substantial overnight increase in the individual’s IHT liability. So, any sale should automatically trigger an IHT review.

SUMMARY

The sale of a business is a complex area, with a range of tax-planning options. The key to all these decisions is to start planning early and to get good advice. 

HELEN THORNLEY

Helen Thornley is a technical officer at the tax advisory firm, the Association of Taxation Technicians

MAINTAIN WITH MINT

All the latest products, with Colin Williams

HJC gets new Cardo 54 COMMS SPECIALIST FIRM CARDO HAS launched a pair of new “integrated communication solutions” specifically for selected HJC helmets. The HJC 4X is design for group rides and gives intercom for up to four riders with a range of 0.75 miles, voice control and Bluetooth connectivity. A pair of 40mm JBL speakers provide a “rich” sound, and the rechargeable battery gives up to 13 hours of talk time. The HJC Spirit is just for rider/pillion pairings and has Bluetooth intercom, standard 40mm speakers and up to 10 hours of talk time.

J&H Vespa

Both systems are designed to fit seamlessly into HJC helmets, including the RPHA 31, 60, 71, 71C, 91 and 91C models, the F31, F71 and F71C, and the i71 and i91 models. SRPs are €139.95 for the Spirit and €279.95 for the 4X.

Pama & Co; 0161 494 4200; sales@pama.co.uk

THEY ARE MORE USUALLY SEEN (OR HEARD) FITTED TO BIG capacity cruisers such as Harley-Davidsons and Indians, but exhaust manufacturer Dr Jekill and Mr Hyde has now brought out its first scooter system, designed to make Vespa GTV and GTS 300/310 models rumble. The Forte exhaust has the firm’s signature electronic adjustable valve technology, which allows riders to switch between three modes using a bar-mounted button: Jekill mode is quiet and refined, Hyde mode is deep and resonant, Dynamic mode is somewhere between the two. The system is fully street legal, with ECE, TüV and CARB certification, thanks to the inclusion of a Smartbox which reads signals from the scooter’s CANbus and adjusts the valve to comply with legislation. Two versions are available, for scooters from 2021 to 2024, and 2025-onwards, both at an SRP of €1504. The Jekill and Hyde Company; +31 (0)77 3081070; info@jekillandhyde.com

Lambretta manual 4

ComfortAir seat

BRITISH MANUFACTURER COMFORTAIR HAS UPDATED ITS motorcycle seat cushions. There is new Micro-Move anti-slip material used to line the base and inside the cover to ensure the inflatable air bladder stays in position, and a micro mesh outer which improves airflow and reduces heat build-up. The seats can be fitted to most motorcycles using wide elasticated straps. They come in three different sizes – Adventure/Sport, Tourer and Pillion, all at an SRP of £79. ComfortAir; www.mycomfortair.co.uk

MARTIN ‘STICKY’ ROUND HAS produced the fourth edition of The Complete Spanner’s Manual for Lambretta Scooters, a collection of information on running, repairing and restoring classic Lambrettas by a collection of experts on the marque. The update adds an extra 48 pages covering all the latest tools and techniques, such as fivespeed gearbox conversions and fault-finding electronic ignition systems. SRP is £29.99. ScooterProducts; 01934 417834; www.scooterproducts.com

Sena Phantom ANC

ANC, OR ACTIVE NOISE

Control, is all set to be the next big thing in helmet design. In simple terms, ANC monitors soundwaves within the helmet via a microphone and plays an inverted soundwave through the speakers which cancels out any noise. It’s an established technology that has been used by headphone wearers on planes, trains and crowded high streets for years. Its transfer to motorcycle helmets, where noise is not just irritating, it can be damaging, has taken a while, but this year has seen several implementations by the sector’s top tech brands.

US brand Sena has launched an ANC version of its Phantom, a full-face touring helmet packed with the all the latest tech at a price which undercuts its current rivals. But does it work? It’s a qualified “yes”, but at the moment it’s not quite the game-changer that I think it has the potential to be.

Looking at the basics first, the Phantom ANC has all the standard features you’d expect in a premium full-face lid: drop down sun visor, Pinlock anti-fog insert, plush interior, etc. It also has a couple of more unusual additions in both a red rear light and a front mounted white spot lamp that provides a handy way of finding dropped

keys in a dark car park. It’s a fairly substantial helmet, with a claimed weight of 1650g, and my medium-sized example actually weighing in at 1740g, but it is well balanced and doesn’t feel overly hefty in the wearing.

noticeable decrease in wind noise, although whether it is as much as Sena’s claimed 20dB reduction is debatable. On a long motorway trip at higher speeds the difference was more evident even when wearing

35mm ANC speakers and chinbarmounted microphone

Tried

& Tested

Sena is one of the biggest motorcycle comms manufacturers in the world, and its expertise shows in the quality of the built-in system: the intercom options include Mesh 3.0 and Wave, so connecting to a riding group to trade insults is a breeze; phone calls were clear and easy to understand at both ends; and the sound quality for music is the best I have heard in a helmet, with a clear bass and no loss of top-end frequencies at normal riding speeds. So, on to the ANC. Even with ANC turned off, the Phantom is an extremely quiet helmet. During my regular A-road commutes, it was hard to hear much difference between ANC and non-ANC trips with earplugs in– a slight change in the amount of wind noise was perceptible, but it really is minor. Riding without earplugs revealed a more

music on the go. However, the ANC is, currently, not as big a game-changer as I expected. I don’t think that ANC has yet reached its full potential, but hopefully, as the technology matures, Sena will be able to refine it further, maybe providing adjustable levels of intervention for different ride types – super quiet for motorways, exhaust noise for spirited rides, allowing traffic noise in urban areas etc., and it will become a must-have helmet feature. With constant updates already being fed through the helmet’s app, I feel it is more a question of when, rather than if.

The Sena Phantom ANC comes in black or white for an SRP of £519. Feridax (1957); 01384 413841; info@feridax.com

NEW CORROSION CONTROL

Designed to protect your bike from existing and new corrosion. This product is easy to apply, and once used it forms a thin film that creates a protective barrier against corrosion.

OC211 - 500ML / OC223 - 750ML

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SHARP AIROH

AIROH HAS BEEN AWARDED A SHARP FIVEstar rating for its GP800 helmet. The GP800 is a sporty full-face lid with a carbon shell and wind tunnel-optimised aerodynamics. SRP is £449.99 for graphic options, or £399.99 for a solid gloss grey, black or white finish. Bike It; 02380 658700; tradesales@bikeit.co.uk

MINT DISPLAY

OXFORD PRODUCTS HAS CREATED A neat little counter top display to drive impulse buys of its Mint Corrosion Control products. A4sized, the card fits around a single 500ml or 750ml can and highlights the key benefits of the spray-on anticorrosion liquid. The actual Mint fluid is £12.99 or £16.99 SRP for a 500ml or 750ml can respectively, with the promo display available to dealers with their next order. Oxford Products; 01993 862300; info@oxprod.com

MORBIDELLI PRICE CUT

CHINESE-OWNED ITALIAN HERITAGE brand Morbidelli has trimmed the pricing and improved the spec on its T1002V and T1002VX adventure bikes. Both models have the same 88hp V-twin engine, crash bars, heated seat and differ only in the choice of wheels (the VX has spoked wheels, the V has cast aluminium). Both now come with a complementary aluminium luggage package included for the £6999 SRP – a £1000 reduction. MotoGB; 01257 485222; sales@motogb.co.uk

Acerbis boots 5 ONE FOR OFF-ROAD AFICIONADOS, THE ACERBIS X-TEAM 2.0 is a new motocross and enduro boot designed to appeal to new and value-conscious riders. Acerbis says the X-Team is extremely lightweight, aiding comfort, which is down to a combination of cut- and abrasion-resistant uppers and a three-buckle closure system. TPU inserts at the shin, ankle and gear-shift areas provide protection without inhibiting flexibility, and an additional integrated elastomer insert on the heel helps to absorb impacts. Overall the boot attains CE level 2 certification. Other details include vulcanised rubber pads on frame-contact areas, bonded sole, and a tapered gaiter to prevent mud and debris entering the top of the boot. The X-Team 2.0 is available in nine colours, including various brand-matching schemes, for an SRP of £199.95. Acerbis; 01582 491076; ukinfo@acerbis.co.uk

Compact phone holder

BIGGER ISN’T ALWAYS better! With increasing numbers of handlebarmounted gadgets, bar real estate can be at a premium to the extent that a compact phone holder might be the perfect, or only thing, to fit.

Bike-It’s Compact USB QC3.0 holder can accommodate phones up to 90mm wide in its triple-railed, spring-loaded grip, and it can be adjusted and rotated to achieve the perfect viewing angle. It also features a IP66 weatherproof intelligent charging connection that can provide up to 36W to rapidly replenish a phone. SRP is £19.99. Bike It; 02380 658700; tradesales@bikeit.co.uk

LS2 Breeze

GET YOUR CUSTOMERS READY FOR a record-breaking summer heatwave with LS2’s new Breeze mesh-panelled jacket. It’s got a 600D outer shell with large mesh areas on the chest and back to provide ample ventilation while on the move. It’s CE A-rated for abrasion resistance, and is fitted with CE level 1 shoulder and elbow protectors – the latter adjustable for position. Optional chest and back protectors are available, but may reduce the airflow through the mesh. The Breeze is available in black or silver in both men’s and ladies fitments, up to 5XL, for an SRP of £89.99.

LS2 Helmets UK; 01670 856342; ukservice2@ls2helmets.com

Hero XPulse 54

INDIA’S LARGEST MOTORCYCLE MANUFACTURER HERO HAS LAUNCHED A PAIR of lightweight adventure bikes – the XPulse 200 4V and the XPulse 200 Pro. Ignoring the slightly unusual (in the UK at least) engine capacity, the two bikes are said to be rugged and versatile, with both on- and off-road capability. The 200cc four-valve motor produces 19hp and is mated to a five-speed gearbox, with both tuned for lowdown oomph and long-term reliability rather than outright performance.

Tech features include an LCD dash with Bluetooth and navigation, three modes for the ABS, and an LED headlamp. The 4V version is £2499 + £200 OTR, and the slightly plusher Pro model, which has adjustable suspension, handlebar risers and an extended gear lever, is £2699 + £200 OTR. MotoGB; 01257 485222 sales@motogb.co.uk

Givi XSpace

ITALIAN ACCESSORIES

maker Givi has launched its first-ever expandable Monokey luggage box – an adaptable design that can be used as either a top box or a side-mounted pannier. The XSpace has an initial capacity of 27 litres, but can expand out to accommodate 36 litres with the flick of a couple of levers changing it from a 260mm-wide urban carrier to a 320mm-wide commodious touring luggage. The telescopic system used to expand the case does away with vulnerable bellows or zips and is entirely accessible from the outside, meaning it can be expanded while loaded and fitted on the bike. It remains completely waterproof whatever the configuration. It comes in all-black for £288 SRP or black with an anodised aluminium top cover plate for £333 SRP. Givi UK; 01327 706220; info@givi.co.uk

Simpson M-62 6

THE NEW M-62 IS A MODERN RECREATION OF ONE OF Simpson’s classic 1980s helmet designs. Originally made for Indycar racing, the new version of the M-62 has been optimised for motorcycle use but it retains the retro looks. The new tri-blend composite shell has been wind-tunnel tested to reduce drag and to minimise buffeting, and it comes in three shell sizes for a close fit and light weight. Inside is a removable and washable hypoallergenic liner, along with ear pockets and cable routing channels to accommodate a comms system.

It comes in white or matt black for an SRP of £349.99, or there is a carbon-shelled version for £579.99. Dealers keen to get up to speed with the latest Simpson range can now order a brand new, free, 36-page brochure from their Oxford rep. Oxford Products; 01993 862300; info@oxprod.com

Merlin summer gear 55

MERLIN IS CONVINCED THAT IT’S GOING TO BE A SWELTERING summer, so has produced two new garments that can cope with the heat without compromising on protection.

The Waltham is an 8oz Cotec waxed cotton jacket with large mesh panels on the chest, back and inner arms. Despite the airy construction, it is rated AA for abrasion and has D3O LP1 armour at the shoulders and elbows and, unusually for a mesh jacket, a Viper back protector is included. There are two zipped external pockets and internal storage pouches for sunglasses, earplugs and other bits

Moose Offroad Alpha One

A NEW PANTS-AND-JERSEY OUTFIT FOR THE dedicated off-road rider, the Alpha One claims lightweight construction and advanced ventilation to keep cool in extreme conditions.

The pants have stretch panels around the knees for a slim fit, and leather inner knee panels for heat protection and abrasion resistance. The leg panels are perforated for airflow, and are precurved for comfort on the bike. There’s a three-point waist adjustment system, and a YKK auto-locking zip for fastening. SRP is £138.39. The matching jersey is made from lightweight stretch polyester with mesh panels, and is breathable and quick-drying. It has pass-through holes for hydration tubes, and taped collar and cuffs. SRP is £42.55, or £47.86 for sizes larger than 2XL. Both pants and jersey come in a choice of four colourways – blue/orange, white/ purple, orange/purple and tan/black. Parts Europe; 0049 6501 9695 1035; sales@partseurope.eu

and bobs. It comes in black or olive green for an SRP of £279.99.

The Aero Mesh Riding Shirt brings a different aesthetic for warm weather rides, with a military-inspired look that still incorporates large areas of mesh material. Like the Waltham jacket, the Aero Shirt is AA-rated and has D3O armour at the shoulders and elbows, only this time it is the compact-sized Diablo variety. A D3O back protector is also fitted. It comes in black, dark grey or navy in sizes up to 5XL for an SRP of £159.99.

Merlin; 01543 270299; info@merlinbikegear.com

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Weise Portland

A SUBTLY RETRO-STYLE SPORTY GLOVE that combines vintage looks with modern tech, the Weise Portland is a short-cuff design made from goat leather. It’s got Level 1 KP certification thanks to the TPU knuckle armour, and padded scaphoid and finger panels. Accordion stretch inserts provide flexibility and a Chamude (artificial microfibre suede) palm overlay improves grip. The index finger and thumb are touchscreen compatible for phone and satnav use on the move. They come in a classic black/red/cream colour scheme for an SRP of £69.99.

The Key Collection; 01179 719200; sales@thekeycollection.co.uk

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Enforcer

Oxford sunglasses 6 FOR THOSE RIDERS who favour an openface lid, whether they be cruiser fans or scooter riders, some sort of eye protection is highly recommended in the absence of a visor. Oxford’s polarised sunglasses offer several style options, with either interchangeable or auto-tinting lenses. The Eliminator frames are a sort of glasses/ goggles crossover, and come with scratch resistant polarised main lenses, plus clear, yellow and iridium yellow spare lenses, with foam cushioning and ventilation slots. They have rubberised arm tips for a secure fit, or can use an elastic headband. SRP is £49.99. The Enforcer has a wrap-around style frame which comes with polarised, clear, yellow and brown lenses. It also has detachable arms and a replacement elasticated strap. SRP is £39.99. Last, but not least, is the Transformer frame, which comes with photochromic lenses that react to ambient light levels. They have a clip-in prescription lens insert for those that need them to see where they are going, and also have an elastic strap. SRP is £39.99.

Oxford Products; 01993 862300; info@oxprod.com

VMC Fury S1 exhaust

THE FURY S1 IS A HANDMADE exhaust designed for small frame 125cc Vespas. VMC says the design exploits the engine torque from very low revs, and that it works well with long stroke cylinder kits, giving a sound it describes as “gritty” and “rumbly”. The exhaust manifold has a flange with slotted holes and fits 52, 56 and 62mm stud centre distances to suit a wide range of models. It’s got a 32mm diameter manifold inlet, and it has been tuned to best suit port timings around 120 degree transfer and 180/185 degree exhaust port , but it is adaptable to wider ranges.

It doesn’t fit ET3 and Primavera frames with left side panel toolbox and, on a PK chassis, part of the internal bulkhead supporting the spare wheel must be cut. SRP is £249.99. VE (UK); 01159 462991; sales@ve-uk.com

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R&G ACCESSORIES

R&G HAS RELEASED A BUNCH OF NEW accessories to protect and improve bikes from 10 manufacturers. There’s too many to give full details here, but the range includes new Pro radiator guards, Apex swingarm and fork protectors, tail tidies, dashboard protector kits, mirror blanking plates and brake lever guards. In total, 39 bikes are included in the list, with multiple models from BMW, MV Agusta Triumph, CFMoto, QJMotor, Ducati, Kawasaki, Voge and Suzuki catered for.

R&G; 01420 89007; info@rg-racing.com

ENFIELD BULLET PRICE

ROYAL ENFIELD HAS CONFIRMED pricing for its Bullet 650. The new bike retails for £6749, and dealer deliveries should have started by the time you read this. The bike is classic Enfield, combining retro looks and a smattering of modern tech (LED lighting, LCD info screen and Showa suspension) alongside a 46hp twin cylinder motor.

Royal Enfield; www.royalenfield.com

MALOSSI ABS INHIBITOR

THE MALOSSI ABS FREE IS DESIGNED exclusively for track use and, by simply activating a switch, it disables the standard ABS and traction control without the need to remap the ECU or alter stock wiring. It is compatible with Yamaha N-Max 125, T-Max 530, T-Max 560, and X-Max 125 Euro 5 models. SRP is £205.

VE (UK); 01159 462991; sales@ve-uk.com

Acerbis jeans

ACERBIS HAS LAUNCHED A new range of protective motorcycle jeans aimed at urban and leisure riders.

There are five styles in the range – Reg, Slim, Slim Lady, Sport and Cargo Slim – all of which are made from a stretchy, soft-feel, abrasionresistant yarn that provides a CE AA rating. Level 1 knee and hip protectors are fitted, with the knee protectors easily removed via an externallyzipped pocket for improved off-bike comfort.

In terms of styling, the Reg is a traditional five-pocket design in stonewash blue; the Slim is similar but with a narrower leg and it comes in indigo for the

gents, mid blue for the ladies; the Sport has ribbed knee panels and zipped vents on the front and back of the leg and comes in washed black; and the Cargo Slim has large practical pockets on each thigh

in the traditional style and comes in beige.

All styles are €169.95 SRP, except the Sport, which is €199.95.

Acerbis; 01582 491076; ukinfo@acerbis.co.uk

Garibaldi Sottozero Split gloves3

GARIBALDI’S SOTTOZERO SPLIT HEATED GLOVES ARE WORTHY OF the Split name because of their unique dual-zone system, which lets users heat the back of the hand and the palm independently or simultaneously. They feature a silicon-coated carbon-wire heating system, which is claimed to provide an even spread of heat, while being less susceptible to damage. A simple set of illuminated buttons on the cuffs control the three intensity settings and show the charge level of the 3000mAh batteries, which can deliver up to 2.5 hours of heat on the highest setting. An optional lead allows for wired-in heating.

The gloves are made from a combination of goat leather and 450D polyester with a Hipora water and windproof membrane. Insulation includes 200g of Comformax on the back and 40g of Thinsulate on the palm, and impact protection on the knuckles is provided by from Viscolab Heratrom protectors.

Practical features include leather-reinforced palms for improved grip, a visor wiper, and touchscreen-compatible index fingertips. SRP is £275. Ignition Agencies; 01865 965053; info@ignitionagencies.co.uk

On the Money

The curse of my Isle of Man TT Press Pass deprivation backfired spectacularly, as I had anticipated, with the event’s supposed organisational masterminds soon swathed in the embarrassment of their own incompetence. Given the untypical roasting weather, perhaps sunstroke was a handy excuse during qualification? But tragic circumstances had come fast and loose on 24 May, prior to the main engagement.

On that final day of Pre-TT Classic racing on the Billown Circuit, highly experienced 68-year-old veteran competitor Alan Oversby crashed and died on the approach to the challenging Ballakeighan corner during the 400cc race. Oversby’s Pre-TT record featured 16 wins in the event overall, including two on the day of his death.

Harbingers of doom were subsequently unabated. TT qualifying began in earnest on the following Spring Bank Holiday, 25 May, with Superbike and Superstock competitors circulating under glorious sunshine – but not for long because a serious incident ensued, bringing out a red flag to end proceedings for the day. A Superstock rider entering Ramsey’s Parliament Square spectator viewing area had lost control and highsided into

the adjacent crowd. Eight spectators were hospitalised. Two of them, reportedly a mother and her small child, had potentially serious injuries. Race Control and Clerk of the Course

Gary Thompson initiated a knee-jerk investigation, which concluded with the prohibition of spectators in Parliament Square for the

The

with restrictor plates to reduce airflow and, therefore, outright speeds, increase lap times, and make racing closer and more competitive. But the new rules had failed to address the parallel introduction of aerodynamic “flat floors” on outfits to compensate for this reduced performance – hence a tendency for

new rules had failed to address the parallel introduction of aerodynamic “flat floors” on outfits to compensate for this reduced performance

duration of TT 2026. Banning subsequent inconvenient elements then became a regular feature of Gary Thompson’s “Safety First” management style. Most notoriously, TT sidecar participation was abruptly abolished after an incident in the sidecar teams’ third qualifying session. The outfit of leading contenders, the Ryan and Callum Crowe brothers, had literally become airborne off the Crosby jump, flipped and crashed, hospitalising both of them. The inescapable culprit had been rule changes requiring standardised engines

airflow to lift the entire floor and, therefore, the front wheel, flipping the outfit. Removing the aerodynamic “flying” floor to restore stability was just too obvious to Gary Thompson, who opted to suspend the sidecar class altogether for the duration of TT 2026 as a precautionary measure.

Disgruntled and

now semi-impecunious sidecar teams were paid off with £4000 contributions from the prize money fund to ease their financial burden.

Sadly, before Thompson pulled the sidecar plug, another deeply tragic crash delivered the ultimate racing trauma for Maria Costello and her passenger Shaun Parker, when their outfit hit a hare on the second lap of practice. The former TT podium finisher is now paralysed from her

T5/T6 vertebrae down, while other injuries include a broken back with fractures to both vertebrae, a broken arm, multiple broken ribs, a broken sternum, a broken nose and eye socket, as well as a grade-4 liver laceration and facial injuries. Parker’s injuries include a broken foot, ribs, clavicle, jaw, ankle, and knee, as well as a collapsed lung and blurred vision. Costello is facing a profound and lifelong impact. According to VisorDown, a GoFundMe appeal to support her has now reached £250,000.

Peter Hickman battled his way to a worthy second place on his 8Ten Racing BMW, claiming he couldn’t chill out properly until lap four.

The mystery was Michael Dunlop, who never really got on the pace with his BSBspec Hawk Racing Honda Fireblade and probably wished he had got a leg over his own MD Racing BMW instead.

game over. In theory, a plan was in place to restart the Senior on Saturday, 6 June, should the weather improve. But that didn’t happen, and at about 2pm Clerk of the Course Thompson threw in his towel and announced cancellation of the Senior TT for a second consecutive year.

Thompson confirmed the remainder of the 2006 Isle

37.73-mile Mountain Course would not improve sufficiently to run the racing schedule safely.

Thompson described 2026 as experiencing one of the most challenging TTs in recent years from a weather perspective, pointing out that rain and low clouds impacted seven of the nine days allotted for racing.

Our old friend the Grim Reaper also put in a solo appearance on an opening lap of the third qualifying session, when 2024 Senior Manx Grand Prix winner Daniel Ingham perished in a crash at Doran’s Bend. 33-year-old Ingham had been racing on the Mountain Course for a decade before graduating to the TT this season. He leaves wife Helayna, son Joey and daughter Phoebe.

Moving on, once qualifying had been completed, Saturday, 30 May’s opening race gambit was ruined by heavy fog and unpredictable precipitation. Then, almost miraculously, on Sunday, the Mountain Course was dry enough, and it delivered the appropriate dream result – a full sixlap RST Superbike TT, righteously won by Honda’s hot property, Dean Harrison, astride a specially built Superstock/Superbike bike. Still recovering from injuries,

Disgustingly bad weather was wrecking whatever was left of the programme, as Clerk of the Course Thompson desperately tried to hold some vague resemblance of racing together

However, Dunlop cleaned up in the smaller classes with three race victories, twice thrashing Dean Harrison to take foreshortened SuperSport races on his MD Racing Ducati V2 and clearing off on his MD Racing Paton in the Sportbike race.

By that stage, disgustingly bad weather was wrecking whatever was left of the programme, as Clerk of the Course Thompson desperately tried to hold some vague resemblance of racing together, in the shape of a swansong fourlap Milwaukee Senior TT. A one-hour delay on Friday morning owing to a road traffic accident on the Mountain didn’t help. Neither did his failure to cope with deteriorating conditions and various other delays.

When the Senior eventually got going on Friday evening, leading riders had barely begun their second lap when Finnish rider Erno Kostamo crashed at the 11th milestone, resulting in a red flag and

of Man TT – including the full-length Milwaukee Senior TT – was cancelled due to severe and persistent weather. He and the Isle of Man Meteorological Office determined that the forecast conditions for the

Subsequently, to rub salt into the wounds of their competitors, supposedly, winning Milwaukee Senior TT riders were awarded trophies. Dean Harrison topped the podium and trousered £28,500 in prize money, Peter Hickman came second with £14,250 in loot, and Josh Brookes was third with £9410. 

19.

20.

The just available full-year statistics from the DfT reveal that 2025 was a tough year for most motorcycle and scooter brands – total registration numbers dropping by more than 15% compared to 2024.

All the top 10 manufacturers saw the number of bikes leaving showrooms fall, with most of them blaming the previous December’s Euro 5+ panic for the subdued sales as pre-registered stock had be shifted first. Honda, the market leader by some margin, performed least worst of the top 10, with Suzuki taking the wooden spoon, thanks to sales dropping by nearly 40%.

Fortunately, there were glimmers of strength within the lower orders, especially by Voge, which put in a strong showing, increasing sales of its adventure-heavy model range

dramatically. The Chinese brand’s competitively-priced bikes have found favour as consumer confidence in the economy has faltered, to the extent that registrations almost tripled and it found itself nipping at the heels of Ducati for a top-10 spot. Another Chinese brand, Zontes, also saw sales soar, boosting its annual total above those of former heavyweights Piaggio, Aprilia and Harley-Davidson.

In terms of model desirability there were few surprises, with Honda’s PCX scooter comfortably the bestseller, pursued by fellow delivery and commuter favourite, the Yamaha Nmax. BMW regained its position as best-selling “big bike” thanks to its GS siblings, and Lexmoto gained a top-10 position for its sporty learner-friendly LXR by more than doubling sales from the previous year.

REGISTRATIONS BY CAPACITY

49.

USED BIKE SALES ON THE AUTOTRADER

Bikes website in May increased by 3% compared to May last year, with the overall health of the used bike market rated at 6.6%. While demand softened slightly, this should be seen in the context of an exceptionally strong 2025 performance. In fact, this marks the first year-on-year dip in 13 months, highlighting the market’s resilience and sustained strength.

USED BIKES SOLD

Kawasaki’s ER-6n naked led the sales charts, selling on average in under a week. Triumph’s sporty Daytona 675 and Voge’s learner-friendly R 125 also performed strongly, typically selling within seven to nine days. Notably, 125cc motorcycles accounted for 45% of the top 20 fastestselling models.

Autotrader Bikes has now experienced 14 consecutive months of growth in the

used motorcycle sector. Of those, eight months saw double-digit increases, and on average, used motorcycles are now selling within 28 days – the fastest this year by some margin.

EDDIE BAHN

Senior partnerships director, Autotrader Bikes

AVERAGE DAYS TO SELL

Price drives over half of buyer searches

MCN

BIKES FOR SALE DATA

through to the end of June shows a clear seasonal uplift in riders’ online activity, with warmer weather prompting more buyers to visit the site.

Searches for manufacturer, model and style of bike make up more than two-thirds of users’ search criteria, allowing them to find exactly what they want quickly. However, with the newly refreshed, far more advanced, MCN Bikes for Sale platform, we are seeing a rise in lifestyle-led searches, such as ‘Adventure bikes

under £10,000’ and ‘1000cc sportsbikes’, forming a new group of users – currently at 5%.

While many riders start with a clear idea of what they want, a growing number remain open to opportunities across a range of brands and deals.

Honda continues to lead overall brand interest. June shows growing momentum for BMW, Ducati and HarleyDavidson, alongside a slight softening among some of the other Japanese brands. This shift hints at riders indulging in more aspirational searches as

MCN’s most-viewed bike reviews

Naked

1. 2026 QJMotor SRK 900

2. 2026 Fantic Stealth 500

3. 2023 Honda CL500

4. 2026 Triumph Trident 800

5. 2019 Honda CB650R

Sports Tourer

1. 2026 Honda CB1000GT

2. 2022 Suzuki GSX-S1000GT

3. 2023 Yamaha Tracer 9 GT

4. 2025 BMW R1300 RS

5. 2014 Honda VFR800 VTEC

summer hits its stride.

Adventure bikes remain the most-searched bike style. However, naked and sports bikes are narrowing the gap as summer peaks. Engine-size data indicates rising interest in 200-600cc machines, reinforcing curiosity about smaller-capacity machines and their real-world performance.

Price remains a key driver. Over half of price-led searches focus on bikes under £6000, though there is also meaningful activity in the £10,000-£15,000 bracket. Used bikes now

Sports

1. 2026 Norton Manx R Signature

2. 2026 QJMotor SRK 921 RR

3. 2026 QJMotor SRK 421 RR

4. 2026 Suzuki GSX-R1000R

5. 2019 BMW S1000 RR

Retro

1. 2017 Kawasaki Z900RS

2. 2025 Honda GB350S

3. 2026 Triumph Tracker 400

4. 2024 Triumph Speed 400

5. 2018 Royal Enfield Interceptor 650

overtake new bikes in filter searches, signalling a growing focus on value and the secondhand market.

Overall, June’s data points to an audience that is price-aware yet increasingly aspirational, researching widely, comparing carefully, and making informed choices at our one-stop website for everything motorcycling.

ADAM OLDFIELD

Digital reviews editor, MCN

Adventure Sport

1. 2026 Ducati Multistrada V4 RS

2. 2026 Hero Xpulse 200 Pro

3. 2026 BMW F450 GS

4. 2026 Ducati DesertX

5. 2025 Honda NC750X

Custom

1. 2026 Ducati Diavel V4 RS

2. 2025 QJMotor SRV600 V

3. 2025 Benda LFC 700

4. 1988 Yamaha XV535 Virago

5. 2018 Triumph Speedmaster 1200

UK registrations

Dancing around May registrations

MCIA CEO TONY CAMPBELL

couldn’t resist banging his drum about the latest May registrations data, but a welter of exaggeration was involved: “As the market moves firmly into its peak selling season, May’s volumes provide further encouragement, with strong year-on-year growth reflecting continued demand for motorcycles and other vehicles in our sector which we know play a vital role in affordable means of transport for many but also a big passion and pastime for over a million people,” he enthused.

However, a historical glance backwards didn’t really add up. Sure, total May 2026 registrations rose by 14.9% to 11,262, although May 2025 numbers had been distorted downwards by last year’s preregistration bonanza. So let us remember that May 2022 reached 11,930, May 2023 reached 10,889, and May 2024 reached 11,172, and we arrive at a somewhat different story of weaker demand.

However, sticking with the current May figures, total motorcycles and over-50cc scooters were 15.7% up to 10,880. Mopeds declined by

7.3% to 317, and trikes grew by 16.1% to 65.

In the mature world, with a continued focus on internal combustion, overall registrations grew by 17.1% to 11,007. The raw 0-50cc bottom line fell by 7.9% and amounted to only 257 units, with several unidentified models sharing the honours for being top-seller. The mobility/delivery 51-125cc sector fared much better with

machines stacked on 34.6% to 2345 units. Stars of this particular show were 322 uber-cheap samples of Honda’s GB350S rattling Royal Enfield’s cage (and also, no doubt,

As the market moves firmly into its peak selling season, May’s volumes provide further encouragement, with strong year-on-year growth reflecting continued demand for motorcycles and other vehicles in our sector

a 26.3% gain and volume reaching 3355 units. Some 261 of them were a respectable fleet of Honda PCX125 scooters. The eighth-litre slot also featured Yamaha WR125R, Zontes ZT125-C2 and Honda CB125F products.

Higher up the bargainbasement chain, 126-500cc

bothering Triumph’s 400cc single comfort zone). 501750cc kit pretty much flatlined, adding just 4.4% at 1352 units.

A relatively modest 114-strong squad of Honda’s NC750X topped this pile. The 751-1000cc firmament put on 14.7% to 2468 units and was headed up by 124 Triumph Trident 800 models.

Finally, the premium 1000ccplus range was surprisingly slim, 3.9% down to 1230 units. Usually dominating this territory, BMW Motorrad only managed to scrape its barrel to register 152 samples of the R1300 GS and a mere 39 representatives of the R1300 RT touring tool.

As for May’s year-on-year top brands performance, demand weakness was clearly to the fore in many instances. Honda’s growth stretched only to an additional 78 bikes in a tally of 2162, while Yamaha managed a total of eight add-ons in a field of 1135. Worse still, Triumph dropped by six to 1008. BMW’s 826-strong headcount featured just 38 fresh recruits. In comparison, Kawasaki and Suzuki did really well, the former adding 161 to claim 636 and the latter benefiting from a 286 boost to hit 547. However, Lexmoto and KTM were both stuck on 82-unit improvements, respectively struggling to tallies of 496 and 439.

Royal Enfield was at the tail end, registering a cheeky 12 extra units to reach 398. The Voge brand, which effectively didn’t exist in 2025, beat that with 401 registrations.

Five months into 2026, yearto-date volume has grown by 15.8% to 45,210, which hardly justifies Tony Campbell’s “strong year-on-year growth” claim.

EventsHub

2026 IS SET TO BE A BUMPER YEAR FOR shows, festivals and racing, offering dealers, distributors and manufacturers plenty of chances to meet up and do business.

July stands out with the launch of Moto Fest on Anglesey, Wales – a new festivalstyle event backed by MCN and built around a round of the FIM TrialGP World Championship. The event runs over the weekend of 24-25 July and features on- and off-road riding, guided trips, demo rides,

July 2026

3-5 July

BSB, Snetterton, Norfolk

3-5 July

World Ducati Week, Misano Circuit, Italy

9-12 July

Goodwood Festival of Speed, Chichester, West Sussex

10-12 July

WorldSBK, Donington Park, Derby

10-12 July

MotoGP, Sachsenring, Germany

12 July

MXGB, Canada Heights, Swanley, Kent

16-19 July

Malle Mile Festival, Grimsthorpe Castle, Lincolnshire

17-19 July

BSB, Brands Hatch, Kent

19 July

MXGP Great Britain, Foxhill motocross circuit, Swindon, Wiltshire

24-25 July

Moto Fest, Anglesey, Wales

26 July

Classic Bike Show & Autojumble, South of England Showground, Ardingly

31 July-2 August

BSB, Oulton Park, Cheshire

7-9 August

August 2026

MotoGP, Silverstone

9 August

MXGB, Duns Motocross Track, Duns, Scottish Borders

14-16 August

BSB, Thruxton, Hampshire

24-28 August

IOM Classic TT Race Week, Isle of Man

28-30 August

MotoGP, Motorland, Aragon, Spain

29-31 August

BSB, Cadwell Park, Lincolnshire

September 2026

4-6 September

WorldSBK, Magny-Cours, France

11-12 September

Eurojumble, Netley Marsh, Hampshire

electric bike experiences and track sessions, plus live music, food and a festival village with top brands, as well as a novice-totrackday programme led by James Whitham.

BDN’s events guide highlights industry dates and venues in a convenient format to support your business planning. If your event isn’t listed, let us know, and we’ll help spread the word. Stay tuned for updates to make the most of every opportunity 2026 has to offer.

11-13 September

MotoGP, Misano, San Marino

18-20 September

MotoGP, Spielberg, Austria

19-20 September

BSB Showdown, Assen, Netherlands

20 September

Romney Marsh Classic Autojumble with Ride-In Show, Hamstreet, Kent

25-27 September

WorldSBK, Cremona Circuit, Italy

27 September

MXGB, Blaxhall Motocross track, nr Woodbridge, Suffolk October 2026

2-4 October

MotoGP, Motegi, Japan

2-4 October

BSB Showdown, Donington Park, Derby

9-11 October

MotoGP, Mandalika, Indonesia

9-11 October

WorldSBK, Estoril, Portugal

10-11 October

The Classic Motorcycle Mechanics Show, Staffordshire Showground, Stafford 15-17 October

BSB Showdown Final, Brands Hatch, Kent

16-18 October

WorldSBK, Jerez, Spain 16-18 October

Weston Beach Race, The Promenade, Weston-Super-Mare 23-25 October

MotoGP, Phillip Island, Australia

25 October

South of England Classic Show & Bikejumble, Ardingly, West Sussex

30 October-1 November

MotoGP, Sepang, Malaysia

November 2026

5-8 November

EICMA, Rho Fiera, Milan, Italy 13-15 November

MotoGP, Portimão, Portugal 20-22 November

MotoGP, Cheste, Valencia 21-29 November

MCL, NEC, Birmingham

December 2026

6 December

Kempton Park Motorcycle Jumble & Classic Bike Show, Kempton Racecourse, Sunbury-on-Thames

January 2027

2-16 January

Dakar Rally, King Abdullah Economic City, Saudi Arabia

9-10 January

The Classic Bike Guide Winter Classic, Newark Showground, Nottinghamshire

February 2027

6-7 February

Classic Dirt Bike Show, Telford International Centre, Telford 19-21 February

INTERMOT, Koelnmesse, Cologne, Germany 20-21 February

Bristol Classic Motorcycle Show, Bath & West Showground, Somerset

March 2027

7 March

Ardingly Classic Bike Show, South of England Showground, West Sussex 13-14 March

The Scottish Motorcycle Show, The Royal Highland Centre, Edinburgh 29 March

Ashford Classic Bike Show, Ashford, Kent

Glass’s motorcycle market overview

THE USED MOTORCYCLE MARKET remains buoyant, with consistent demand and rapid turnover, supporting both volumes and profitability. Well-priced, low-mileage machines continue to sell quickly, with adventure models such as the BMW GS range and Triumph Tiger 900 particularly popular.

Strong sales have put pressure on dealer stock levels. This, combined with consumers attempting to sell privately rather than part-exchange, has made sourcing stock increasingly challenging. As a result, larger dealers are having to be more proactive in sourcing adequate stock.

Most dealer stock levels are lean, with some reporting that sales would have been even stronger if they had more stock. That said, some dealers having a better season selling new machines have scaled back their used-vehicle inventory.

NEW MOTORCYCLE MARKET

Data published by the Motor Cycle Industry Association indicated another

month of growth, with May registrations running 14.9% ahead of the previous year. The adventure sector saw the largest annual increase at 29.1%, while only the moped and low-volume touring categories posted a deficit. Meanwhile, year-to-date registrations at the end of May finished 15.8% ahead of 2025.

Consumers attempting to sell privately rather than part-exchange, has made sourcing stock increasingly challenging

Feedback from dealers suggests that strong manufacturer offers and competitive finance plans are boosting momentum. The Yamaha Ténéré 700 remains a key performer, while Royal

Dealers eye summer gains

The latest MCIA registration figures show continued strong growth across the L-category market in May, with registrations maintaining positive momentum as the sector enters the traditional peak selling season.

The latest figures show total registrations up 14.9% year-on-year, bringing year-to-date growth to 15.8%. Motorcycles increased by 16.8%, while scooters recorded growth of 7.6%. Adventure bikes

continued their impressive performance, up 29.1% year-on-year and 24.8% year-to-date, while road sport registrations increased by 22.8%, and 16.9% YTD.

Commenting on the figures, Symon Cook, head of the National Motorcycle Dealers Association (NMDA), said: “May’s performance is another encouraging sign for the sector, with strong growth across key segments demonstrating continued consumer demand as we move further into

Enfield’s range continues to be popular due to affordability.

Although stock availability has largely improved, there are still delays in the arrival of new models across certain brands. That said, most dealers are satisfied with their stock this season.

OUTLOOK

The first two-thirds of May were on the cool side, however the final third of the month saw a record-breaking heat wave with temperatures across the country widely exceeding 30°C. At the time of writing, June has started on a mixed note, with rain at times. With the longest day of the year approaching, the industry can hopefully look forward to some more great riding.

Glass’s does not expect any significant changes to motorcycle values in the coming weeks.

PAUL MCDONALD

Senior residual value analyst

the peak riding season. The exceptional performance of adventure bikes, alongside healthy growth in road sport motorcycles, is particularly positive for dealers and reflects the strength and diversity of the market.”

He added: “While the sector continues to perform well, the coming months will be important in maintaining this momentum. Dealers will be looking to capitalise on seasonal demand throughout the summer, while continuing to navigate

the wider economic pressures that remain a consideration for many consumers. Looking ahead, the NMDA will continue to monitor whether this positive trajectory can be sustained through the peak trading period, as seasonal demand and consumer confidence increasingly shape market performance for the remainder of the year.”

Used motorcycle sales report and values analysis with cap hpi

Market moves: why 2026 feels different to previous years

There’s a subtle shift happening in the bike market this year. On the surface, values are behaving more strongly than many dealers expected. Our latest view of like-for-like movements (36 months/6000 miles) shows shallower depreciation in 2026 versus 2025, with the curve tightening through the first half of the year.

By June, values were tracking at around -4.2%, compared with -4.5% last year, and, importantly, the downward trajectory appears more controlled. That may sound marginal, but in real terms, it points to a market that is beginning to stabilise after a turbulent period.

So what’s driving this?

Firstly, the hangover from 2024 and 2025 is now working through the system. Pre-registration activity, discounting and stock imbalances created an artificially weak picture last year. As those effects unwind, we’re seeing a return to more normal seasonal patterns. Secondly, supply and demand are starting to rebalance. Dealers are buying more

affordable models are proving more resilient. What we are seeing is not growth, but a more rational market.

The challenge, and opportunity, is visibility.

One of the consistent gaps across the sector is the availability of timely, high-quality transaction data. Much of the industry is still relying on partial views of the market, whether that’s limited auction insight or isolated dealer performance.

At cap hpi, we are actively investing in expanding our data coverage across both retail and wholesale channels. The aim is simple: to give the industry a more accurate, real-time view of what bikes are actually selling for, not just what they are advertised at. Ultimately, this is about giving dealers greater confidence in both sides of the transaction – what to buy, what to pay, and how to price stock in a way that supports margin while remaining competitive.

There is a clear opportunity for auctions, DMS providers, and dealer groups to collaborate more closely to share data that benefits the