At DF Capital, we’re passionate about supporting the motorcycle industry, and we believe that to succeed, dealerships need access to reliable and flexible funding. From the point you place orders with manufacturers up until you sell the bike, we’ve a range of finance solutions to help you stock more and sell more. From small, independent dealerships to larger companies, we can help you achieve your business goals.
Brandon Powersports has been a leader in motorcycle parts distribution for more than 55 years. Founded in 1970 by Michael Brandon, the company has built a lasting reputation for quality and reliability through brands like D.I.D, EBC, JT, HiFlo and NGK.
Brandon Powersports has operated from the same Hawick location since its early days. The company has successfully navigated challenges such as major flooding and market fluctuations while staying focused on its dealers’ requirements. Brandon Powersports has also adopted digital systems, providing dealers with a streamlined B2B website for real-time stock checks and efficient ordering. After it rebranded to Brandon Powersports, the business recorded more than 20% growth in 2024, continued to grow in 2025, and posted more than 13% year-to-date growth in 2026. The company’s continued
momentum and product development are clearly visible, as is its commitment to the UK powersports sector.
After the sad loss of the company’s founder, Michael Brandon, in 2020, his son, Hamish, stepped up to steer the company forward. Under Hamish’s leadership, Brandon Powersports has added fresh brands, updated its name and logo (look out for the distinctive bee icon!), and doubled down on its key principles: family values, topquality service, and a rock-solid range of parts and accessories.
Brandon Powersports is proud to be a leading distributor of EBC brake pads, discs, and
clutch parts, a partnership that’s been going strong since the early 1980s and remains at the heart of what they do. Over the years, the company has carefully crafted a portfolio of trusted brands, including D.I.D, JT, HiFlo, NGK, WRP and Tru-Tension, all selected for their proven quality and comprehensive range.
Most recently, Brandon Powersports has added Magneti Marelli and Meteor Piston to its line-up, two highly regarded names now available to dealers. The company also supplies Kenda and Vee Rubber tyres, Technomousse inserts, Silkolene lubricants, and the full LiquiMoly range from Germany, ensuring dealers have access to a complete selection of highquality, reliable spares and consumables.
Magneti Marelli Parts & Services offers a premium selection of motorcycle and scooter spare parts, including fuel injection and ignition components, sensors, voltage regulators, stators, ignition coils, starter motors, and many other vital OEM-grade components, such as fuel and water pumps, thermal units, crankshafts, and scooter clutches. The range also extends beyond engine and electrical systems to include fairing and frame/chassis parts, control products such as brake and clutch levers, mirrors, and brake and speedometer cables, plus
scooter centre stands, rollers, and variators. Thanks to the agreement with Bergamaschi, the master distributor based in Italy, Brandons will be rolling this range out to the trade in the coming months, and as the UK exclusive importer, Brandons are interested in talking with regional and specialist distributors and wholesalers who have an interest in adding Magneti Marelli Parts & Services to their portfolio. Meteor Piston also joins the range, supplying precision-forged pistons and rings known for their durability, offering a top-tier choice for both classic and modern motorcycle engines.
Brandon Powersports distinguishes itself with a focus on quality over quantity. The team prioritises long-term partnerships, selecting brands and products that complement the existing portfolio. Hamish emphasises: “We prioritise enduring relationships and proven brands, ensuring every product meets our standards for quality and service.”
Despite its growth and use of new technology, Brandon Powersports hasn’t lost its
personal touch. Dealers can expect friendly, firstname service and a genuine partnership approach. The company is always keen to welcome new dealer enquiries and offers reliable supply and competitive service. In an industry where many independents have been snapped up by bigger players, Brandon Powersports remains proudly family-owned and fiercely independent, focused on supporting the industry with trusted brands, dependable delivery, and a commitment to future growth. n
TRADE ENQUIRIES
Brandon Powersports, 15-17 Oliver Crescent, Hawick TD9 9BJ
T: 01450 373333
E: sales@gobrandon.com www.gobrandon.com
DF CAPITAL
Helping motorcycle dealers sell more
Since its launch in 2016, Manchesterbased DF Capital has become a trusted financial partner to motorcycle dealerships across the UK. The bank prides itself on its commitment to its customers and the motorcycle industry. With its support, dealers can sell more bikes, free up cash and respond quickly to market opportunities.
Its solutions are designed specifically for the way dealerships operate, from acquiring stock and maintaining healthy cash flow to supporting business expansion and long term growth.
Over the past decade, the motorcycle market has navigated shifts in demand, the rise of new technologies,
ongoing supply challenges, and evolving customer expectations. For dealerships, access to reliable, adaptable funding has become more important than ever. DF Capital provides exactly that, delivering finance that is practical, fast, and tailored to the realities of the modern motorcycle trade.
“We’ve always aimed to be a specialist bank that does things differently and genuinely go the extra mile for our customers. I take pride in making sure my dealers have the funding they need to support their business’ ambitions.
“At the end of the day, we want to be a trusted partner for the industry, sharing advice, insight, and expertise whenever it’s helpful. That’s why we’re really happy to be supporting British Dealer News and the wider motorcycle community again this year through our sponsorship of its Trade Directory.”
Alice Frankish, field development manager for the motorcycle industry, DF Capital
DF CAPITAL
Helping motorcycle dealers sell more
DF CAPITAL’S STOCK FINANCE COULD HELP YOU:
Grow sales
Provide your customers with a greater range of units to be able to see and purchase.
Improve sales potential
You may be able to improve profitability through better terms from suppliers and could avoid having to discount products to meet cash flow needs.
Protect cash flow
Your inventory can be financed from order to sale by a dedicated credit facility.
Free up working capital
Working capital can be released from stock to be invested in other areas of your business.
Meet customers’ needs
Our simple application process and sameday funding capability allows you to focus on meeting the needs of your customers.
Be agile
Acquire the right product for your customers, when you need it, from suppliers of your choice.
Inventory finance: keeping showrooms stocked and cash flow healthy
DF Capital’s Unit Stocking Finance is designed to protect dealer cash flow, free up working capital, and help businesses grow their sales. It can be used to buy stock and also unlock funds tied up in inventory, allowing dealers to stock the right mix of bikes without straining essential finances.
Whether a dealership operates from a single site or as part of a group, DF Capital’s funding adapts to their needs. Dealers can secure finance for both new and used motorcycles, access same-day funding, benefit from fixed fee certainty, and enjoy a cost-free period of up to 90 days.
Floorplan finance
In partnership with selected manufacturers, Floorplan programmes allow dealers to stock brand-new units directly from the manufacturer without having to pay for them up front. DF Capital pays the manufacturer for each unit at the time of supply, and the dealer repays DF Capital when the unit is sold, or at the end of an agreed term, whichever occurs first.
Structured Finance: funding beyond the forecourt
In 2025, DF Capital expanded its offering with the launch of its Structured Finance solutions. Designed to help
unlock funding opportunities and improve cash flow, Structured Finance offers tailored funding for broader business ambitions such as new premises, acquisitions or expansions.
DF Capital announces a new partnership with The Fleet Auction Group Dealers buying motorcycles and other vehicles from The Fleet Auction Group can now use DF Capital’s stock funding facility. A slick system integration allows approved buyers to request funding from DF Capital directly through the auction, making transactions faster and more straightforward. This support is designed to make purchasing easier, help manage cash flow and enable dealers to grow their businesses.
A proven track record
Since its inception, DF Capital has provided over £6.8bn of funding and today works with 97 manufacturers and more than 1491 dealers across a range of industries. n
FOWLERS PARTS
Largest stock of motorcycle parts in the UK
Fowlers celebrate their centenary this year and the Bristolbased wholesaler continues to invest in the latest technology to deliver a first class service that dealers can rely on.
01
Orders arrive via website, email, or phone. Delivery priority – Next Day, Two Business Days, or Hold File – is immediately verified.
With hundreds of thousands of genuine parts in stock and a promise to despatch orders on the day they are received – right up to 6pm – Fowlers use an automated system for speed and accuracy.
Dealers can search, check availability, and order anytime, anywhere using Fowler’s industry-leading Electronic Parts Catalogue. Knowledgeable and friendly advice is available by phone, email, or live chat, MondayFriday 9am-6pm.
02
Data transfers to the main computer, triggering an automated customer notification and generating a Sales Order (including Hold File items).
by combining your parts orders with clothing and accessories from The Key Collection @ Fowlers.
Partner with Fowlers and accelerate your business in 2026!
Call us: 0117 977 8899
Email: trade@fowlers.co.uk
Visit: www.fowlersparts.co.uk n
03
Order sent to Warehouse Management System, which generates the Despatch Note and prepares the queue for picking.
Small/medium parts are retrieved via automated carousels/lifts, while larger inventory is picked from static racking using iPad scanning for accuracy.
The completed order is sent to the packing station where shipping labels are printed automatically for final preparation.
The order is despatched, and the final invoice is emailed to the customer during the overnight system cycle.
THE KEY COLLECTION @ FOWLERS
Weise choices for the spring season
Peter Hickman has trusted Weise leathers for 12 years, including all 14 of his Isle of Man TT wins. With Peter as inspiration, Weise has launched a range of racesuits, jackets and jeans designed for the demands of high- speed riding on both road and track. Also highlighted for 2026 is the Weise Nashua, a stylish women’s textile jacket packed with practical features. And make sure to take a look at the new additions to the Duchinni Youth range, created to protect the next generation of motorcyclists.
Weise Tornado 2.0 leather jacket and jeans
This AAA-certified jacket and jeans combo offers premium protection and versatility. Crafted from 1mm-1.2mm cowhide, it features RE ZRO® armour at the back, shoulders, elbows, hips, and knees.
Cordura® and Spandex® stretch panels ensure a flexible, aerodynamic fit, while targeted perforations and a removable 75gsm thermal gilet provide multi-season comfort.
Equipped with YKK® lockable zippers, the jacket (£349.99) comes in sizes 40-50 and matching jeans (£299.99) fit 30-40 waist. Covered by a two-year warranty, they deliver high-performance safety for track days or open roads.
The AA-rated Weise Nashua (£219.99) blends style with safety. Tailored for women (sizes 8-24), it features accordion stretch panels and adjustable straps for a flattering, snug fit. Safety is paramount with CE Level 2 armour and a back protector included. This versatile jacket adapts to any weather via a waterproof membrane, removable thermal liner, and zipped cooling vents. Practical touches like a dropped rear hem, trouser connection zip, and a two-year warranty make it a premium choice for year-round riding.
Duchinni Youth Detroit leather jacket
Offering authentic retro style with adult-grade safety, this premium leather jacket is AAcertified, with CE-approved armour at the shoulders, elbows, and back. To accommodate growing riders, it has a 3cm zipped sleeve extension. Available to fit ages 6-14 (RRP £179.99).
Duchinni Youth Jago jacket
Featuring a waterproof drop-liner, quilted thermal lining and four zipped vents, the Jago is a versatile jacket for any season. AA-rated for safety, with zipped 3cm sleeve extension panels, so the jacket can grow with the rider. RRP £119.99 in sizes XS-XL (ages 6-14).
Your one-stop shop
The Key Collection @ Fowlers features industry-leading brands, including Scottoiler, Silkolene, OptiMate, S100, and KOVIX security.
Save time and reduce costs by combining your accessory orders with genuine spares from 20 major manufacturers via Fowlers Parts.
• Fast Shipping: Order by 6pm for next working day delivery
• Expert Support: Specialist assistance is available via phone or email
Experience a seamless one-stop shop for premium maintenance, security, and performance gear. n
Weise Nashua women’s jacket
Duchinni Youth Detroit leather jacket
Duchinni Youth Jago jacket
GIVI UK
Choose Your Attitude
GIVI, the Italian motorcycle and motorcycling equipment brand, was born from Giuseppe Visenzi’s passion for two wheels and competition more than 45 years ago. From the outset, the company has focused on making life easier for motorcyclists, offering a constantly evolving portfolio where quality, innovation, premium materials and functionality are key.
Today, GIVI covers major market segments – touring, adventure, racing, urban and café racer – with solutions developed through continuous research, technical development and attention to riders’ real-world needs.
Stealth mounting system: minimal design, maximum function
Mounting systems are a core area of GIVI expertise, designed to guarantee safe riding while minimising visual impact. The latest addition is Stealth, a retractable support for soft side luggage.
Developed by GIVI’s R&D team, Stealth preserves the original lines of the motorcycle when luggage is not fitted.
Canyon range
Stealth mounting system
@Givi.Official
@Givi_Official
@Givi_Official
t:01327 706220 e:
Made from glass-fibre reinforced technopolymer, it combines durability with a discreet, minimalist aesthetic. The retractable arm deploys at the press of a button and locks the bag securely via a pressure engagement system. When not in use, the support folds close to the bike, reducing visual impact. Stealth is aimed at naked and sport motorcycles and is compatible with dedicated soft luggage, reinforcing GIVI’s modelspecific mounting solutions.
materials. The Canyon concept centres on balanced weight distribution, secure attachment and compatibility across GIVI adventure
allowing riders to tailor their setup for long-distance touring or technical offroad riding. Continued development underlines commitment to the adventure segment and provides dealers with a robust, well-
X36 Flip-Back: premium modular helmet innovation
Canyon range: expanding off-road capability
For riders venturing beyond the tarmac, the Canyon range remains one of GIVI’s strongest product families. Designed for enduro and maxi-enduro use, Canyon luggage focuses on durability, waterproof performance and modular adaptability.
Recent additions expand the range with new configurations integrating advanced mounting systems and abrasion-resistant
GIVI expands its helmet range with the X36 Flip-Back, a top-tier model for touring and sport-touring riders seeking versatility and protection. Its defining feature is a 180-degree rotating chin bar, allowing use in full-face or open configurations. The FlipBack system improves balance when riding open while maintaining full protective capability, supported by dual P/J ECE 22.06 homologation.
The X36 is offered in carbon fibre, fibreglass and technopolymer versions across
DEALER SUPPORT
GIVI has a UK-based warehouse and showroom with a dedicated dealer-support team. The warehouse stocks thousands of products, enabling next-day delivery on the majority of dealer orders, including modelspecific accessories.
Dealers have access to bespoke branded display units, banners and brochures. GIVI UK’s dealer representatives are on hand daily, backed by an office team with extensive product knowledge.
Showroom and training: a space dedicated to excellence
GIVI’s showroom at the Daventry warehouse allows dealers to see our luggage and helmet ranges up close and serves as a base for dealer training sessions. GIVI also works closely with a specialist PR agency, liaising with motorcycle media to raise brand awareness and drive customers into dealerships.
a wide colour range. All feature a double-shell structure, anti-scratch visor prepared for Pinlock® (lens included), integrated sun visor, removable hypoallergenic interiors and a micrometric retention system. n
HEX INNOVATE
Powering the modern motorcycle and creating new opportunities for dealers
In today’s motorcycle market, riders expect more than just performance; they want advanced electronics, rider aids, and a host of smart accessories.
HEX Innovate is leading this evolution, offering innovative electronic solutions that create fresh retail opportunities for dealers and accessory specialists across the UK.
With two flagship product lines, the HEX GS-911 Diagnostics and Configuration Tool for BMW motorcycles and the HEX ezCAN Accessory Manager range, HEX Innovate has earned a reputation for reliability, innovation, and first-class dealer support. The latest launch, the HEX ezCAN PURE Universal Accessory Manager, further expands this reach, enabling intelligent accessory control on almost any 12V motorcycle.
Engineering-led innovation
HEX Innovate specialises in intelligent electronic products that integrate seamlessly with modern motorcycles. Supporting a network of UK and international dealerships, workshops, and accessory stockists. Enhancing both workshop capability and retail accessory sales.
Key product lines include:
• HEX GS-911 – Diagnostics and configuration for BMW motorcycles
• HEX ezCAN – Intelligent accessory management for multiple brands
enabling both workshops and individual owners to perform advanced diagnostics and maintenance on BMW models; for independent BMW specialists it offers cost-effective professional diagnostics, enhanced workshop efficiency, expanded service capabilities beyond standard OBD tools, and improved customer retention through advanced support, all while helping specialists deliver a higher level of service as BMW bikes become more complex.
HEX ezCAN: Intelligent accessory integration
The HEX ezCAN Accessory Manager boosts dealers’ accessory sales and workshop revenue by providing modelspecific devices that connect directly to a motorcycle’s CAN-
HEX ezCAN PURE Universal Accessory Manager
@HexInnovate @HexInnovate
@HexInnovate
bus system. This allows for seamless control of auxiliary lights, horns, heated gear, and more – configured via userfriendly software.
Dealer advantages include:
• Clean, professional installations – no cutting of OEM wiring
• Reduced installation time compared to traditional relay-based wiring
• Increased accessory upsell opportunities
• Premium, technologydriven customer experience
HEX ezCAN PURE: A universal game-changer Launching in March 2026, the HEX ezCAN PURE Universal Accessory Manager opens up accessory integration to almost any 12V motorcycle, not just CAN-enabled models. It connects to key signal triggers, high beam, ignition, indicators, brake, and horn and allows riders to configure dynamic accessory behaviour through the HEX ezCAN software.
What sets HEX ezCAN PURE apart?
• Compatible with nearly all 12V motorcycles
• No need to cut or splice into OEM wiring
• Dynamic, programmable accessory behaviour (not just on/off control)
• Fully configurable, simple, intuitive software control t:01372 364100 e:
STOCK HEX PRODUCTS
For trade enquiries or partnership opportunities, contact:
Neil LePine, Business Development Director E: neil@hexinnovate.com T: 01372 364100
www.hexinnovate.com
www.hexezcan.com
www.hexgs911.com
Auxiliary lights can dim, flash with the horn, or cancel with indicators, while extra brake lights can pulse for visibility, all programmable to rider preference. For dealers, this means a vastly bigger customer base and new sales potential.
ezCAN PURE gives dealers:
ezBUS Technology and Plug & Play Harnesses
At the core of HEX ezCAN PURE is ezBUS technology, which powers and controls up to 15 smart accessories. It’s also the first to offer a lowpower ezBUS connector for manual control of accessories. HEX Innovate is rolling out Plug & Play Harnesses for popular models, including CFMoto, Honda, Kove, KTM, Royal Enfield, and Yamaha, with more on the way, enabling factory-quality, rapid installations.
• Accessory integration for nearly every modern motorcycle
• New upsell opportunities
• Reduced installation complexity
• A premium, rider-focused solution
• Increased workshop and retail revenue
• Attractive retail margins
HEX Innovate stands out with engineering-led development, strong brand presence, software-driven configurability, and robust trade support. n
LEXHAM INSURANCE
LEXHAM INSURANCE
LEXHAM INSURANCE
Trade & Training School Insurance
25
years of specialist two-wheel insurance
LDealer Referral Scheme, Motor Trade
Dealer Referral Scheme, Motor Trade
exham Insurance Consultants
Lexham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.
With over 23 years of providing insurance solutions to individuals and businesses, Lexham have become a leading twowheel insurance broker.
With over 23 years of providing insurance solutions to individuals and businesses, Lexham have become a leading twowheel insurance broker.
Expanding
Expanding Product Range
is a specialist twowheel insurance provider offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.
Product Range
Lexham continues to build on its success in the scooter and motorcycle insurance markets by increasing its product portfolio and developing products, solutions, and facilities to ensure it stays at the forefront of an everchanging world.
Lexham continues to build on its success in the scooter and motorcycle insurance markets by increasing its product portfolio and developing products, solutions, and facilities to ensure it stays at the forefront of an everchanging world.
With the use of innovative and effective solutions Lexham are able to offer an even better standard of service to individuals and businesses.
With the use of innovative and effective solutions Lexham are able to offer an even better standard of service to individuals and businesses.
With the expansion of insurance products it has seen a growing number of partnerships including that on Electric, Delivery and Fleet insurance products.
By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!
Dealer Referral Scheme
Dealer Referral Scheme
Lexham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.
Key relationships are vital as Lexham continues to focus on working with dealers, training schools, manufacturers and importers.
Key relationships are vital as Lexham continues to focus on
Dedicated Motor Trade & Training School Team
Lexham veha a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 ,dealers 400 training sschool and an increasing number of fleet customers.
Known for its close working relationships with some of the biggest names in the industry, Lexham offers a number of exclusive schemes for mopeds, scooters and motorcycles. With 25 years of experience providing insurance solutions to individuals and businesses, Lexham has established itself as a leading two-wheel insurance provider.
Referring customers to Lexham couldn’t be easier, with a range of traditional materials, including business cards and flyers, as well as digital and social assets and web banners with unique tracking.
Motor Trade Insurance
Scooter & Moped Insurance
Scooter & Moped Insurance
Expanding product range
Offering a tailored Motor Trade Insurance policy to dealers. Our specialist sales team will provide you with a bespoke cost-low quote.
Specialist moped and scooter insurance for riders 16 plus, offering the best packagepossible for social, commuting or delivery.
Specialist moped and scooter insurance for riders 16 plus, offering the best packagepossible for social, commuting or delivery.
Affiliate Referral Scheme
working with dealers, training schools, manufacturers and importers.
With the Dealer referral scheme it gives businesses the opportunity of earning a minimum of £30 for each policy referred from that particular dealer.
With the Dealer referral scheme it gives businesses the opportunity of earning a minimum of £30 for each policy referred from that particular dealer.
Referring customers to Lexham couldn’t be easier…
Referring customers to Lexham couldn’t be easier…
Key relationships remain central to Lexham’s focus on working with dealers, training schools, manufacturers and importers. The Affiliate Referral Scheme allows businesses to earn £50 for every policy referred.
Continuing to build on its success in the scooter and motorcycle insurance markets, Lexham is expanding its portfolio and developing products, solutions, and facilities to remain at the forefront of an everchanging world.
Training School Insurance
Motorcycle Insurance
Motorcycle Insurance
Using innovative and effective solutions, Lexham strives to offer an even better standard of service to individuals and businesses.
From learner-legal commuters and A2 licence holders to large-capacity bikes, we provide competitive quotes on all motorcycles, back by a quality policy.
Exclusive scheme offering a policy tailored specifically to your needs, closely developed with an insurer with over 22years of experience.
From learner-legal commuters and A2 licence holders to large-capacity bikes, we provide competitive quotes on all motorcycles, back by a quality policy.
Motor Trade Insurance
With the expansion of insurance products it has seen a growing number of partnerships including that on Electric, Delivery and Fleet insurance products.
We offer dealers and repairers a unique, tailored Motor Trade Insurance policy. Our specialist sales team will provide you with a bespoke quote and cover.
From rovidingp tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require. Are you interested in getting an insurance quote for ryou business, or to sign up to the Dealer Referral Scheme? Call Lexham on:
Training School Insurance
This exclusive scheme offers a policy designed and managed specifically for your needs by an insurer with extensive experience in this field.
yDeliver Fleet Insurance
With sales increasing in
and
With sales increasing in this sector we areoffering competitive premiums on both established brands and new entrants to the market.
A bespoke fleet scheme for delivery companies. We offercover for mopeds,scooters and motorcycles up to 500cc. From small independant tonational companies.
We offer a bespoke fleet scheme for delivery companies. From small independents to national companies, we cover mopeds, scooters, and motorcycles up to 500cc.
Lexham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.
The expansion of insurance products, including those in the Electric, Delivery, and Fleet insurance sectors, has led to a growing number of partnerships.
Motor Trade Insurance
By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!
Dedicated motor trade, training school and fleet team
provide you with a bespoke low-cost quote.
With over 23 years of providing insurance solutions to individuals and businesses, Lexham have become a leading twowheel insurance broker.
By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!
By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!
Offering a tailored Motor Trade Insurance policy to dealers. Our specialist sales team will provide you with a bespoke low-cost quote.
Dedicated Motor Trade & Training School Team
By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!
COMMISSIONPERPO
By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!
Dedicated Motor Trade & Training School Team
Dealer Referral Scheme
Key relationships are vital as Lexham continues to focus on
Expanding Product Range
Lexham has a dedicated team of commercial staff who can help with your insurance requirements. Currently, Lexham provides insurance cover for more than 1000 dealers, 400 training schools and an increasing number of fleet customers.
Dedicated Motor Trade & Training School Team
Dedicated Motor Trade & Training School Team
Lexham have a dedicated team of commercial staff including on the road area managers who will be able to help with your
requirements. Currently Lexham provide
Training School Insurance
Dedicated Motor Trade & Training School Team
Lexham continues to build on its success in the scooter and motorcycle insurance markets by increasing its product portfolio and developing products, solutions, and facilities to ensure it stays at the forefront of an everchanging world
Dedicated Motor Trade & Training School Team
Lexham have a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 dealers, 400 training schools and an increasing number of fleet customers.
From providing tailored commercial insurance to
developed with an insurer with over 22years of experience.
scheme offering a policy tailored specifically to your needs, closely developed with an insurer with over 22years of experience.
Lexham have a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 dealers, 400 training schools and an increasing number of fleet customers.
Lexham have a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 dealers, 400 training schools and an increasing number of fleet customers.
Exclusive scheme offering a policy tailored specifically to your needs, closely developed with an insurer with over 22years of experience.
Lexham have a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 dealers, 400 training schools and an increasing number of fleet customers.
working with dealers, training schools, manufacturers and importers.
Lexham have a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 dealers, 400 training schools and an increasing number of fleet customers.
With the use of innovative and effective solutions Lexham are able to offer an even better standard of service to individuals and businesses.
From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.
From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.
From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.
assisting with the Affiliate Referral Scheme, our team is here to offer the support you need. Are you interested in a business insurance quote or signing up to our Affiliate Referral Scheme? Call Lexham Insurance today on 01379 646506. n
From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.
From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.
With the Dealer referral scheme it gives businesses the opportunity of earning a minimum of £30 for each policy referred from that particular dealer.
Referring customers to Lexham couldn’t be easier…
Motorcycle Insurance
With the expansion of insurance products seen a growing number of partnerships including that on Electric, Delivery and Fleet insurance products.
Delivery
Fleet
Delivery Fleet Insurance
quote for your business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk
Are you interested in getting an insurance quote for your business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk
From 16-year-olds and learner-legal commuters, through to A2 licence holders, large-capacity bikes, adventure bikes and electric. We have several exclusive schemes.
Insurance
A bespoke fleet scheme for delivery companies. We offercover for mopeds,scooters and motorcycles up to 500cc. From small independant tonational companies.
A bespoke fleet scheme for delivery companies. We offercover for mopeds,scooters and motorcycles up to
Are you interested in getting an insurance quote for your business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk
Scooter and Moped Insurance
Are you interested in getting an insurance quote for your business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk
A bespoke fleet scheme for delivery companies. We offercover for mopeds,scooters and motorcycles up to 500cc. From small independant tonational companies.
Specialist moped and scooter insurance for riders 16 and older, offering packages for social use, commuting, or delivery.
Are you interested in getting an insurance quote for your business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk
Are you interested in getting an insurance quote for your business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk
all types of
such as ATVs, leisure, and
quads. We can also provide cover for agricultural use.
Lexham
LS2 TECH DESIGN TEAM
Always Ahead
The LS2 helmet brand made its debut in 2007, drawing on the extensive experience of its parent company, MHR, which marks 36 years in helmet manufacturing this year. The brand’s European headquarters are based in Terrassa, just outside Barcelona, supporting more than 7500 dealers across Europe through direct distributors in the UK, France, Italy, Germany, and Spain.
The LS2 brand has achieved a global presence, with products now sold in more than 130 countries worldwide.
LS2 Spectrum
Co-developed with MIDLAND®, this Bluetooth communication system offers premium sound by RCF, real-time intercom connectivity for up to four riders, and advanced AI-powered noise cancellation.
RRP £149.99
Tried & Tested
The company offers a diverse range of products, from entrylevel to high-end GP racing helmets, with 27 models and more than 175 unique designs available. The Mini off-road range even includes helmets for three-year-olds, while the Thunder GP and X-Force represent LS2’s top-tier options, the X-Force being the first off-road helmet to achieve FIM 2 homologation.
The Vector, Storm and Advant helmet models have earned multiple accolades from RiDE
magazine, including Best Buy and RiDE Recommended awards. The Vector II, in particular, has been praised for its outstanding fit, ventilation, and included accessories like the Pinlock MaxVision visor insert. It was also noted as the quietest helmet in testing, a feature echoed by BDN’s Tried and Tested review, which awarded it four stars after a 13,500-mile test.
LS2 also introduced its new touring-focused Apollo suit in 2025. This four-season jacket tops the range, featuring a
three-layer Cordura laminate, a high-end AAA rating, and a two-year warranty. The Apollo has collected multiple awards with Bennetts, including the High-Performance Award and a BikeSocial Recommended award.
New helmets
LS2 has launched three new helmets for 2026 and introduced more than 60 new graphics. The Challenger II, Storm III and Rapid III have all been redesigned for this year.
The Challenger II is a highperformance touring helmet offering unbeatable value. Lightweight, well-ventilated, and packed with features, it’s also prepped for the new LS2 Spectrum intercom, delivering state-of-the-art communications on the road.
The outer shell is crafted from High Performance Fibre Composite, weighing just 1500g (±50g). It comes equipped with a Pinlock 120XLT MaxVision anti-fog insert, an easy-remove sun visor, and a Coolmax hypoallergenic, antibacterial lining. The new Challenger II is available in four solid colours (RRP £239.99) and seven striking graphics (RRP £259.99), in sizes 2XS-3XL – ensuring there’s a helmet for every customer.
The Storm III is a versatile touringurban helmet. Its KPA shell is light and offers enhanced protection, while maximum ventilation is ensured by a large upper air intake, top and chin vents with transparent exhaust ports, and a channelled EPS. The helmet features an antiscratch visor with a Pinlock 70 MaxVision anti-fog system, a drop-down sun visor, and a visor quick-release system. Safety highlights include an emergency release system, micrometric buckle, visor lock button, reinforced chin strap, and a magnetic chin curtain. For comfort, the Storm III offers a hypoallergenic, antibacterial, removable, washable, and breathable liner, plus an extra comfort liner and breath
deflector. It’s also prepped for the new LS2 Spectrum intercom and available in three shell sizes (2XS-S/M-L/XL-3XL), weighing just 1600g (±50g). The double-injection visor rubber, UV-resistant visor, and easy-remove sun visor system complete the package, making the Storm III a top choice for all-around riders. With an RRP starting at £139.99, it’s competitively priced.
Combining affordable pricing with a specification that punches well above its weight, the LS2 Rapid has become a goto for UK riders on a budget, and its third generation takes that winning formula even
Rapid III – Hyper
Always Ahead LS2 TECH DESIGN TEAM
further. Designed for all-day comfort, the Rapid III features a new Rear Aero Spoiler to improve airflow and stability at higher speeds, while its low weight reduces strain on neck muscles during motorway runs and faster rides. The HPTT (High Pressure Thermoplastic Technology) shell is certified to ECE 22.06 and comes in three outer shell sizes, covering head sizes 2XS-3XL. Key features include a micrometric buckle for quick, secure fastening; dynamic flow-through ventilation to channel fresh air through the helmet; a removable and washable hypoallergenic, antibacterial
NEW LUGGAGE
liner; a quick-release system for tool-free visor changes; a double-injection rubber visor seal for improved weather protection and reduced noise; and Pinlock 70 MaxVision insert compatibility for fogfree vision. The Rapid III is available in four solid colours and eleven exciting new graphics. And RRPs start at £59.99
New Apparel
New for 2026, the X-Master four-season adventure jacket features adventure and mountain gear design themes that will certainly stand out
in a crowd. Technical aspects include a triple-layer design with a removable thermal liner, and a 15k Sheltex Plus waterproof layer that can be worn either under or over the outer shell.
LS2 has taken all the know-how from their helmets and clothing and poured it into their brand-new luggage range, so you know you’re getting kit that’s built to last. The bags are made from tough 500D tarpaulin with sturdy PVC coatings, welded seams, and roll-top closures, so when LS2 says “waterproof,” they mean it. Plus, all the materials are REACH-compliant, PFAS-free, and designed with sustainability in mind.
Move Ahead Panniers
Topping the range are the Move Ahead Panniers, offering a roomy 20 litres per side and full IPX05 waterproofing. Whether you’re caught in a downpour or just want to keep your gear organised, the bright lining and extra pockets have you covered. Universal straps mean they’ll fit just about any bike, and rigid back panels help everything stay put. RRP: £149.99.
The 10-litre Move Ahead Tail Bag can be strapped to panniers, racks, or even worn as a backpack or tank bag. It’s just as waterproof, with quick-release buckles for easy petrol stops and a bright, tidy interior. RRP: £69.99.
The shell is made from highdensity ripstop fabric, with CE level 2 armour at the shoulders and elbows, with a pocket for a back protector, resulting in an AA rating for protection. The distinctive side-zip main opening provides room for a huge chest vent, with a similarly expansive rear exhaust vent. It also offers a large front pocket, along with the usual array of handwarmer, internal, external, and pouch pockets you would expect from a jacket built for adventure.
The X-Master comes in four colours, with black trousers available to match, at an RRP of £329.99 for the jacket and £239.99 for the trousers. n
Move Ahead Roll Bag
Rounding things off is the compact 3-litre Roll Bag. Perfect for tools, valuables, or that extra layer you might need, it attaches just about anywhere or tucks into bigger luggage. Like the rest, it’s fully waterproof and has an RRP of £19.99.
FOCUS ON SALES
LS2 is all about backing its dealer network; it’s focused entirely on helping dealers boost their sales. Signing up couldn’t be easier, with no minimum stocking requirements to worry about. Instead of using wholesalers or distributors, the company operates on a factorydirect model and does not engage in retailing. That way, it can keep a close eye on pricing, ensuring suggested retail prices stay competitive and dealers enjoy a healthy margin on every sale.
Contact Trade Hotline: 01670 856342
Paul Haskins
LS2 UK sales director: 07932 725119
Independent Agents Al Scott
South West & South Wales 07730 563991
Jon Russell
London & South East 07582 512581
Lee Bell
Midlands & North Wales 07582 178996
Peter Campbell
North East, North West & Scotland: 07966 431388
Peter Emmett
Northern & Southern Ireland: 0876 622644
MAX MOTORCYCLES DISTRIBUTION
Quality motorcycle products and accessories
Since its launch in 2013, Max Motorcycles Distribution Ltd has grown from a specialist scooter parts counter into one of the UK’s fastest-growing importers, wholesalers, and distributors of motorcycle and scooter parts, accessories, and lubricants. Today, the company supports a diverse customer base, including workshops, training schools, mobile mechanics, and hire fleets, by offering an extensive product range, reliable service, and technical industry expertise.
Trusted brands, a comprehensive range
Max Motorcycles Distribution has built its reputation on supplying quality products from leading names in the motorcycle industry. As a major UK distributor for global brands such as Pirelli, Castrol, Motul, Yuasa, Ferodo, BS Batteries, D.I.D chains, JT Sprockets, HifloFiltro, Tucano Urbano, and many more, the company ensures that trade customers have direct access to parts and consumables they can trust.
Max Motorcycles Distribution is also the sole UK importer of ND rubber tyres, and has recently been appointed the official UK distribution partner for both Ferodo and Yuasa, further strengthening its offering of premium braking and battery solutions.
Stock on the shelf, service on demand
For dealers and workshops, stock availability and rapid delivery are paramount. Max Motorcycle Distribution
maintains robust inventory levels and offers next-day nationwide delivery, including AM service for urgent orders, helping garages and service centres minimise downtime and keep their customers on the road. Local trades benefit from a convenient trade counter at the company’s North West London HQ, just off Junction 1 of the M1, enabling quick collection of lastminute or urgent parts.
Trade partner, not just a supplier
What sets Max Motorcycles Distribution apart is its commitment to true partnership with the trade. The company offers tailored package deals to suit the varied needs of independent workshops, riding schools, and mobile mechanics, as well as a user-friendly online portal for checking stock and placing orders around the
JOIN THE NETWORK
Max Motorcycles is proud to be a authorised distributor of Castrol motorcycle oils, offering a comprehensive range of highperformance lubricants for riders and workshops. Widely recognised as a global leader in motorcycle lubricants, Castrol is known for its constant innovation and exceptionally strong performance across a wide range of riding conditions. Our stock includes the full line-up of Castrol Power 1 and Castrol Power 1 Ultimate oils, alongside a broad selection of motorcycle care and maintenance products designed to keep bikes performing at their best.
clock. Backing this digital convenience is a dedicated, office-based trade sales team, always on hand to assist with product enquiries, technical support, and order management, building strong, lasting relationships with customers nationwide.
With a rapidly expanding product portfolio, strategic brand partnerships, and a focus on dependable trade service, Max Motorcycles Distribution is firmly established as a trusted supplier to the UK motorcycle sector. To learn more or enquire about becoming a trade customer, contact the Max Motorcycles Distribution team for further information.
Max Motorcycles Distribution continues to add value through innovation. In October 2025, the company became the exclusive UK distributor of Easyblock, a next-generation, push-activated motorcycle lock offering a faster, more convenient alternative to traditional security chains. Alongside its distribution portfolio, the firm also develops and imports its own range of popular universal aftermarket accessories, from wireless charging phone holders and aluminium top cases to engine parts, bodywork, and luggage racks, giving dealers strong value options for riders looking to upgrade. n
MICHELDEVER TYRE SERVICES
Driving success as one of the UK’s leading tyre wholesalers
MTS Wholesale are the leading distributor of tyres in the UK, offering a comprehensive range for cars, vans, 4x4s, heavy trucks, agricultural vehicles and motorcycles. We sell quality exclusive brands, all premium brands and a range of carefully selected budget tyres to suit every customer need. At MTS our focus on customer service and added value enables tyre retailers to meet their business needs with confidence
is proud to continue to be the official tyre-fitting partner for Pirelli in the Bennetts British Superbike Championship through our Motorsport Division.
MTS were pleased to introduce and become the official distributor for Eurogrip
Tyres over three years ago. With long-standing experience in the motorcycle industry and comprehensive market coverage, MTS ensures that Eurogrip products are readily available to British riders seeking modern technology combined with strong value.
Eurogrip’s portfolio covers a
broad spectrum of motorcycle and scooter applications, supported by a constantly expanding range of sizes and fitments.
the Trailhound Wild is aimed at riders who regularly transition from tarmac to gravel roads and uneven surfaces. Engineered to prioritise stability grip and mileage on tarmac, while maintaining traction and control in off-road terrain.
Developed for the scooter segment, the Bee Wild is designed to deliver reliable grip on dirt and gravel roads as well as on road with good handling for daily use. A great addition to the Bee Scooter Range offering quality, longevity and value for money.
Engineered for mixed conditions
Expanding the Adventure range
Eurogrip strengthens its presence in the Adventure and mixed-use segments with the introduction of two new on/off-road tyres developed to deliver confidence, control, and versatility across changing riding conditions. Designed for medium and large Adventure motorcycles,
Developed in Italy and validated through extensive European testing, these new additions reflect Eurogrip’s approach to creating tyres that respond to real-world riding environments. By combining modern construction technologies, dedicated compounds and application-specific design, Eurogrip continues to expand its range with solutions focused on versatility, control, and reliability across a wide variety of surfaces!
Since its launch in 2012 Micheldever Tyre Services offers motorcycle tyre retailers the ability to purchase online through our dedicated website, BikeTyreBuyer.com, a new force behind motorcycle tyre supplies. A one-stop shop for all, its easy-to-use website shows accurate stock and pricing. The website offers retailers up-to-date manufacturer news as well as product videos. It is easy to register for an account – just head over to: trade. biketyrebuyer.com/ Account/Register
• 24-hour access to stock availability, pricing and technical information
• A UK warehouse network offering FREE* next day delivery (*location dependent). n
MOTO DIRECT, RACE FX & HI-LEVEL
Three specialists. One powerhouse.
From scaling our operations to introducing exciting new brands, 2025 marked a milestone year for our business.
Who are we?
With more than 45 years’ experience, Moto Direct has established itself as a leading manufacturer and distributor across multiple motorsport sectors.
Race FX, founded in 2003, is a renowned distributor in the off-road market.
Hi-Level, established for more than 45 years ago, is a key road parts and accessories wholesaler, serving parts to more than 1.6 million vehicle applications.
Today, Race FX and Hi-Level operate as trading names of
Moto Direct Ltd, bringing their specialist expertise together under one powerful organisation.
Together, we are the UK’s largest road and off-road, powersports distribution company.
We are part of the Arrowhead Engineered Products – a global leader in aftermarket parts distribution. Arrowhead operates across multiple sectors including powersports, outdoor power equipment and speciality vehicles, distributing an extensive portfolio of leading brands worldwide.
Operating across two UK locations, in Derbyshire and Blackburn, we supply one of the country’s most comprehensive portfolios of industry leading brands across rider gear, lubricants, and parts and accessories.
partnering with us: We are ambitious and enthusiastic about delivering long-term sales and profit growth for our customers through:
Easy ordering – Order online or via our dedicated in-house sales teams.
Dealer support – we provide best-in-class sales tools to support both in-store and online retail:
• Specialist on-hand training delivered directly by the brands
• Bespoke merchandising and point-of-sale materials
• Support initiatives across the year - sales training days for your retail staff with our in-house brand specialists to annual collection previews for both the road and offroad seasons ahead
Our team – fiercely passionate, enthusiastic and knowledgeable, our dedicated account managers supported by our experienced brand, product, sales, accounts, logistics and marketing teams, are committed to delivering solutions that surpass your needs. Access to the best – from exclusive in-house brands to market leaders, we’ve got you covered!
• With more than 12,500 products available across road, off-road and motorsport, alongside our heavy weight parts and accessories offering, our brand portfolio continues to grow
• Proven across some of the world’s toughest and elite race championships, from the Isle of Man TT and Irish
road races to the British MXGB and global MXGP motocross series through to BTCC and F4 motor racing championships. Your customers can be confident they are investing in brands tested at the highest level
• High impact marketing support – from delivering powerful in store point of sale and effective sales aids, to working with talented athletes and influencers and exhibiting at key race events, we deliver marketing that cuts through the noise and maximises exposure for our brands and products. n
SUPPORTING YOUR GROWTH
Our powerful new B2B ordering platform – gives you access to the widest collection of market leading rider gear and parts and accessories brands in the UK.
y Place orders faster –add items manually or upload orders via CSV files and save lists of your frequently ordered items
y Find the right part... fast. Search by make, model or year with detailed fitment information and alternative parts and size options for the selected bike
y Manage your account online easily – live updates on status of your orders
Faster to find. Easier to order. Built to make everyday business simpler for you.
OFF ROAD
MOTORSPORT ROAD
PARTS EUROPE
Driven by passion, powered by excellence
At Parts Europe, our 2026 strategy is firmly focused on strengthening our position as a leading B2B distribution partner for powersports professionals across Europe. We are committed to delivering premium product portfolios, industry expertise, and operational excellence that enable our dealers to grow sustainably in an evolving market.
Our objective is clear: to provide professional dealers, workshops, and retail partners with the tools, services, and support required to remain competitive, efficient, and profitable.
Advanced distribution and digital efficiency
Our modern and intuitive B2B web shop platform enables dealers to check real-time availability, place orders efficiently, and monitor deliveries with full transparency. Weekly dealer communications provide structured updates on
product launches, commercial programmes, and targeted sales initiatives to help partners anticipate market demand.
Strategically located in the heart of Europe, our logistics centre ensures fast, reliable order processing – from singlepackage shipments to full container solutions.
For UK partners, we continue to offer localised services including GBP invoicing, VAT-compliant processes, and automated direct debit payment solutions. UPS shipments are delivered duty paid (DDP), ensuring seamless cross-
border transactions with no administrative burden for our dealers. Freight-free deliveries remain available under defined commercial conditions.
During peak season (MarchJuly), our Customer Service team operates extended hours, including Saturdays, to guarantee optimal service levels and fast response times.
Our international sales force, consisting of more than 60 representatives across Europe and provides localised, market-specific support. Dealers benefit from structured guidance on ordering processes, technical inquiries, and aftersales support, ensuring efficient business operations and informed purchasing decisions.
Our German headquarters continues to act as a strategic hub for dealer-brand collaboration, reinforcing
long-term partnerships and facilitating sustainable growth.
Strategic marketing and dealer growth support
In 2026, our marketing approach remains fully aligned with dealer performance and sell-through success. Through targeted B2B campaigns, industry event participation, and digital activation strategies, we actively drive end-consumer demand toward our authorised dealer network. Our objective is not only product distribution but measurable business development for our partners.
JOIN THE PARTS EUROPE NETWORK
Become part of a professional European distribution network designed for longterm growth. Explore our portfolio, connect with our sales team, and discover how Parts Europe can support your business objectives in 2026 and beyond.
Racing and brand partnerships –supporting performance
Motorsport remains an integral part of our brand DNA and commercial strategy.
We continue to support the MotoGP and MXGP series, bringing dealers to unique behind-the-scenes experiences.
We are proud to extend our partnership with Monster Energy Triumph Factory Racing in the MX2 World Championship, reinforcing our long-term commitment to high-performance racing and brand visibility. n
WMD
The parts people
WMD has been serving the motorcycle industry since the late 1970s, becoming an independent company specifically for the motorcycle trade in 2008. Since those early days it has accumulated a wealth of knowledge, built on many years of experience, delivering the motorcycle parts needed to help businesses keep their customer’s machines on the road. WMD is now bigger and better then ever before and boasts even more parts available for the trade.
All WMD’s parts are from tried and tested manufacturers and are quality assured, so that trade customers are not only getting value for money but also great quality at the same time. With more than five million OEM and pattern parts listed and 70,000 product lines available for trade customers, WMD aims to offer whatever is needed for motorcycle maintenance and repair.
Not only does WMD list over five million motorcycle, scooter and ATV parts to order separately, but it also now offers a wide range of kits to trade customers, to make ordering and getting the job done even easier.
Just some of the kits listed are from TRK: friction plate, steel plate, heavy duty spring, and caliper and clutch kits. These are available for many models of motorcycle, meaning that it’s simple to order the kit, rather than having to search the parts and order them individually,
saving a lot of time. TRK components are a cost-effective replacement for genuine parts and are considered to be an upgrade, due to their top-quality materials. TRK makes kits for Honda, Yamaha, Kawasaki, Suzuki,
KTM, Triumph and many other brands, available for bikes from the 1970s right up to the present day. TRK is so confident in its products that its stainless steel pistons are guaranteed against corrosion for their entire lifetime.
WMD also offers Slinky Glide full fork repair kits, which include fork stanchions made with a really durable heavy chrome finish, giving them a much longer life. They are suitable for most classifications of motorcycle.
consumables such as oils, lubricants and cleaning products – pretty much everything any motorcycle business needs to run like clockwork. All available for speedy despatch from WMD at the best prices to the trade.
Each Slinky Glide Kit is model specific. Slinky Glide also offers bearing kits, including headraces, shock or swingarm linkage bearings and wheel bearings, all designed to help get the job done quickly and easily.
Ever popular HiFlo high performance oil and air filters are also available from WMD, as are a huge range of spark plugs from reputable manufacturers like NGK. There is also a wide range of service
WMD holds the largest range of control cables in the UK. Slinky Glide cables are polyimide-lined and have a stainless steel core. This is another top-grade product for a lot less than the usual retail price. There are also those essential maintenance perennials such as quality drive train parts, which keep an engine performing at its best. WMD offers trusted products like D.I.D and JT chains and JT and Afam sprockets to meet these needs.
For braking requirements, reliable and well-made products like EBC and Brenta
brake pads are also held at WMD. These are manufactured from a variety of materials, designed to suit all bikes and riding conditions, with the aim of giving any bike the best stopping power possible.
YSS premium motorcycle shock absorbers are now a very popular seller from the WMD catalogue, with a huge variety of performance, racespec, OEM-equivalent and YSS shocks – the largest stock available in the UK, in fact.
WMD now also has a new website to make the dealer ordering experience even easier and quicker, with the addition of kit ordering to save even more time.
Plus there is an experienced professional team in the office at WMD, who are always happy to help. If you are having trouble finding the product you want, just get in touch and we will happily help you source what you need. n
WULFSPORT INTERNATIONAL
Four decades at the forefront of off-road racewear
Established in 1980, Wulfsport is the UK’s longest-running off-road apparel brand, and it’s still breaking new ground from its Whitehaven HQ in Cumbria. Dealers know Wulfsport for its flexible, business-friendly approach.
Wulfsport has always been deeply invested in offroad sport at every level, from grassroots to Grand Prix. That means support and exposure across motocross, sidecar MX, long track, grass track, stock car and BMX racing, putting the brand and its dealers in
front of a wide, loyal audience.
The original vision, set by company founder Bill Brown, was to offer stylish, great-value off-road racewear, held in big stocks for immediate dispatch. As Bill puts it: “Dealers are business people, they know when products are
overpriced or overhyped. We make sure Wulfsport products are priced right and ready to go, off the shelf.”
Now led by Bill’s daughter Ellie, Wulfsport continues to thrive and grow after 46 years in the industry. “We’ve always seen the value in holding large stocks, now more than ever, with customers demanding next-day delivery. At any time, we’re carrying around 15,000 off-road helmets, with no minimum order quantities, all ready to ship.”
The new 2026 Warhammer range is already turning heads, with seven colourways and sizes for kids and adults. Trade pricing is razor-sharp: kids’ shirts and pants at £13.49 and £33.95, adult shirts at £15.95, and pants at £36.95, with further discounts available on bulk orders. Features include multi-panel construction, stretch panels, reinforced
knees, and durable, fully sublimated graphics, ensuring the brand continues to stand out from the pack while offering quality off-road wear without breaking the bank.
Jacket now carries CE approval and offers an impressive spec: stretch nylon mesh, ribbed cuffs, adjustable fit, and CEcertified protection across the chest, shoulders, elbows, and back. Sizes span ages 3 to 13, ensuring a safe start for the next generation of off-roaders with prices starting at just £38.95.
Wulfsport’s 2026 lineup also includes the Astral Race helmet, featuring a lightweight fibreglass composite shell, an adjustable peak, and a moisture-wicking liner.
ACU Gold and ECE R 2206 approved; it’s aggressively priced at £39.95 for kids and £40.95 for adults, available in seven bold colourways and sizes from XS to XXL. For younger riders, the new Youth Armoured Protective
Wulfsport remains committed to value, service, and supporting UK dealers with stock, innovative trade terms and a massive range of off-road racewear for kids and adults. For more information or to order, contact Wulfsport International on 01900 873456 or visit www. wulfsport.com. n
Armoured Protector jacket
Mud Stompers
Trackstar 2 boots
Max Kid boots
Shadow gloves
Tech goggles
WUNDERLICH
Partner for Premium Motorcycle Components
Since 1985, Wunderlich has stood for high-quality components, parts and accessories for motorcycles in the premium segment.
Born from an innovative idea by Erich Wunderlich, the company has developed over four decades into an internationally recognised brand. Its origins lie in the optimisation of the Yamaha single-cylinder engine of the SR/XT 500. With the launch of the BMW R100 GS, the focus shifted at an early stage to BMW motorcycle accessories – a strategic step that continues to shape the brand’s identity to this day. Under the management of Frank Hoffmann and Felix Wunderlich, the medium-sized enterprise is growing dynamically and setting benchmarks in the quality, design and functionality of premium motorcycle components.
Wunderlich sets benchmarks in quality, design and functionality
With around 100 highly qualified employees, more than 4500 products and deliveries to more than 90 countries, Wunderlich operates on a global scale. Certification and regular audits underline the consistently high quality standards applied across all areas of the company – providing reliability and planning security for international trade partners.
At the core of the brand are the competencies that the family-owned company has developed and refined over decades: the engineering and production of premium components designed to optimise ergonomics, comfort, protection, suspension, safety, system luggage and Smart Media. Particularly distinctive is the specialisation in Aktivkomfort seats, Ultimate and Guard protection components –including engine protection covers, engine and tank
protection bars, as well as protective covers – together with integrated luggage and pannier systems such as X-CASE and EXTREME. Equally significant is the expertise in chassis and suspension technology, substantially enhancing
WUNDERLICH
Partner for Premium Motorcycle Components
control, handling, and both active and passive safety. These components are predominantly manufactured through skilled craftsmanship combined with state-of-the-art technologies. The result is a coherent premium portfolio defined by technical precision, uncompromising quality, functional integration and distinctive design – forming a strong and reliable foundation for long-term partnerships in the international motorcycle accessories market.
The Wunderlich Development Centre serves as the company’s think tank Engineering methods, CAD design, rapid prototyping and intensive rider testing enable new components to be made available shortly after a motorcycle’s market launch. The teams work in close collaboration and bring extensive experience, approaching each new model with passion to identify its full potential quickly and thoroughly. Wunderlich offers complete ranges for all current BMW model series from the past two decades, as well as Adventure Bikes from Ducati and Harley-Davidson.
In addition to modelspecific components, concept motorcycles are developed to demonstrate the brand’s innovative strength and to serve as an inspiration for customers seeking to realise their own dreams.
programme
The Wunderlich programme includes complete ranges for all current BMW model series, as well as Adventure Bikes from Ducati and Harley-Davidson.
In addition, Wunderlich collaborates with partners who share a similar DNA – including Peak Design for vibrationdamped smartphone mounts and Ilmberger Carbon for high-end carbon components. These partnerships expand the product range in a targeted and exclusive manner.
Wunderlich communicates and sells worldwide through its online shop, app, importers and trade partners. With multilingual channels, a strong social media presence, and
BECOME A PARTNER
Benefit from 40 years of leading-edge development for premium motorcycles, uncompromising quality, innovation, design and functionality – for dealers who want to offer their customers the very best.
Wunderlich has repeatedly been awarded “Best Brand for Accessories and Customisations” in the readers’ choice awards of Motorrad, Europe’s largest motorcycle magazine. Most recently in 2026. Join the international dealer network and take advantage of decades of experience, premium quality and a strong global presence.
Boost your business –become a Wunderlich partner!
Wunderlich GmbH
Niklas Gitt / Head of Sales
T: +49 26413 082222
E: n.gitt@wunderlich.de www.wunderlich.de/en
an international presence at trade fairs, the company remains close to its customers and markets. For 40 years, Wunderlich has embodied technical excellence, passion, and the continuous development of premium motorcycle components. n
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enquiries@dfcapital.bank
The Bike Insurer www.thebikeinsurer.co.uk
The Carbon King www.the-carbon-king.com
Trail Riders Fellowship (TRF) www.trf.org.uk
Trakm8 www.trakm8.com
TranAm www.tranam.co.uk
Trelleborg www.mitas-moto.com
Trials & Motocross News www.tmxnews.co.uk
Tri-Sphere www.tri-sphere.co.uk
The M/C Organisation Warranty Div. www.tmo.co.uk
The National Motorcycle Museum www.nationalmotorcyclemuseum.co.uk
British Dealer News is trusted by motorcycle trade professionals, ensuring your role is seen by experienced candidates, saving you time and hassle and finding you the right candidate for the job in super-quick time.
Your vacancy live on britishdealernews.co.uk
Positions featured in BDN’s weekly trade and Industry newsletter that reaches more than 4000 subscribers
Magazine advertising in British Dealer News to 8139 monthly readers
Maximum exposure across print and digital, with minimal effort
Maximum visibility. Experienced candidates. Fast results
Ready to recruit?
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More than 650 trade suppliers listed
Distributed in the April 2027 issue of British Dealer News
Alphabetically listed –Easy reference to the best suppliers in the industry In print and online
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What’s on guide
2026 PROMISES A PACKED CALENDAR OF SHOWS, festivals and racing, keeping the motorcycle trade busy in the UK and overseas. From international events like EICMA to home-grown favourites such as Motorcycle Live, the ABR Festival and the IOM TT, plus race action from MotoGP, MXGP, WorldSBK
April 2026
5 April
MXGB, Preston Docks MX, Lancashire
6 April
Ashford Classic Motorcycle Show & Bikejumble, Ashford Livestock Market, Kent
10-12 April
MotoGP, Lusail, Qatar
11-12 April
The Kickback Show, Great Malvern Showground, Worcestershire
17-19 April
WorldSBK, Assen, The Netherlands
24-26 April
MotoGP, Jerez, Spain
25-26 April
The International Classic Motorcycle Show, Staffordshire Showground, Stafford May 2026
1-3 May
WorldSBK, Balaton, Hungary
3 May
MXGB, Cadders Hill Motocross Circuit, Lyng, Norwich
and BSB, there are more opportunities than ever for dealers, distributors and manufacturers to meet up and do business.
Our events guide highlights key industry dates and venues to support your business planning. If your event isn’t listed, let us know, and we’ll spread the word.
MotoGP, Barcelona, Catalonia, Spain
15-17 May
BSB, Donington Park, Derby
15-17 May
WorldSBK, Autodrom Most, Czech Republic
17 May
MXGB, Landrake Moto Parc, Saltash, Cornwall
22-24 May
Bike Shed Moto Show, Shoreditch, London
29-31 May
MotoGP, Mugello, Italy
29-31 May
WorldSBK, Aragon, Spain
30 May-6 June
IOM TT Race Week, Isle of Man
June 2026
5-7 June
MotoGP, Balaton, Hungary
12-14 June
WorldSBK, Misano, Italy
14 June
MXGB, Monster Mountain MX Track, Merthyr Tydfil, Wales
19-20 June
MotoGP, Brno, Czechia
19-20 June
BSB, Knockhill, Fife, Scotland
25-28 June
ABR Festival, Ragley Hall Estate, Warwickshire
26-28 June
MotoGP, Assen, The Netherlands
28 June
Romney Marsh Classic Autojumble with RideIn Show, Hamstreet, near Ashford, Kent
July 2026
3-5 July
BSB, Snetterton, Norfolk
3-5th July
World Ducati Week, Misano Circuit, Italy
10-12 July
WorldSBK, Donington Park, Derby, Great Britain
10-12 July
MotoGP, Sachsenring, Germany
9-12 July
Goodwood Festival of Speed, Goodwood House, Chichester, West Sussex
