Thoughtful Strategy. Lasting Relationships.
Selling in Dallas with Rachel Finkbohner
A personal note
Selling a home is both financial and personal.
In today’s market, preparation determines leverage. The homes that command strong attention and favorable terms are not the ones that simply go live. They are the ones that enter the market intentionally.
If we work together, you can expect clarity, honesty, and a structured plan.
I will tell you what buyers are responding to.
I will tell you how the market is shifting.
And I will tell you what we need to do before listing to position your home for success.
This process is about your goals, your timeline, and your return.
My role is to guide you strategically from preparation through closing and beyond.
Rachel
Why list with me
In a market like Dallas, exposure alone is not enough. Positioning matters.
I operate on four core principles.
Communication | You will receive consistent updates and clear guidance at every stage. You will never wonder what is happening behind the scenes.
Market Knowledge | I focus on Dallas’ most established and desirable neighborhoods, including Park Cities, West Highland Park, Turtle Creek, Uptown, Preston Hollow, Lakewood, Briarwood, Bluffview, Greenway Parks, M Streets, University Meadows, and surrounding areas. Concentrated geography allows for sharper pricing strategy and stronger buyer positioning.
Negotiation | Every showing, conversation, and offer contributes to leverage. My responsibility is to protect your position and negotiate from strength.
Efficient Process | From pre-market preparation through closing, I follow a disciplined system to minimize surprises and maximize results.
Preparation creates leverage
The most common misconception is that marketing sells homes.
Preparation sells homes.
Marketing amplifies what has already been positioned correctly.
Before your home reaches the MLS, we focus on:
- Strategic pricing supported by real-time market data
- Thoughtful staging and presentation
- Professional photography and visual assets
- Pre-market exposure within curated agent networks
- Optional pre-inspection to reduce negotiation risk
The difference between an average result and an exceptional one often happens before the first showing.
“Rachel’s process is what sets her apart. She guided us through every step of preparing our home for market and positioned us perfectly from day one. Her communication was constant, and her understanding of the market gave us complete confidence.”
The marketing advantage
When you list with me, your home is supported by:
- The global reach and heritage of Sotheby’s International Realty
- Premier digital and media exposure
- Targeted digital advertising tailored to qualified buyers
- Professional photography, videography, and floor plans
- Strategic agent-to-agent outreach
- Curated network previews before public launch
Luxury is not defined by price point. It is defined by the level of service delivered.
The selling process
Confidence comes from understanding the roadmap.
1. Strategic Consultation
We assess your goals, timeline, and market conditions. Together, we outline a clear preparation plan.
2. Pre-Market Preparation
Staging consultation
Repair and improvement recommendations
Photography and marketing asset development
Optional pre-inspection
Private network exposure
3. Public Launch
MLS activation
Global syndication
Targeted advertising
Open houses timed strategically based on activity
“We sold in a challenging market, and Rachel’s insight and negotiation skills made all the difference. She approached every conversation strategically and never lost sight of our end goal.”
4. Offer and Negotiation
Comprehensive offer analysis beyond price
Strategic counter positioning
Inspection negotiation guidance
5. Contract to Closing
Active management of timelines
Coordination with title, lenders, and agents
Clear communication at every milestone
Who else is involved
I am supported by a dedicated team that manages marketing, coordination, and transaction details behind the scenes. This allows me to remain fully focused on strategy, negotiations, and client guidance.
You benefit from a team approach while maintaining direct communication with me at every stage.
Value and representation
I charge a 6 percent fee to represent and market your home.
This reflects comprehensive, strategic representation from preparation through closing. You are not hiring someone to place your home on the MLS. You are hiring a partner to position, protect, and maximize your investment.
This fee includes:
Professional photography and videography
Floor plan creation
Targeted digital advertising
Printed marketing materials
Network previews and agent outreach
Transaction coordination
Hands-on guidance at every stage
It does not include staging, packing, cleaning, or repair work, though I coordinate trusted professionals and oversee the preparation process closely.
“Rachel sold our home offmarket and helped us secure our next property within the same week. She is efficient, direct, and incredibly organized. We always felt protected and well advised.”
If you are buying and selling within a sixmonth period, I am open to discussing a 0.25 to 0.5 percent reduction on the later transaction as part of an overall strategy.
What About a Buyer’s Agent
Industry structures may evolve, but one principle remains. Without a buyer, there is no closing.
I strongly recommend offering 3 percent to the buyer’s agent. Competitive compensation expands exposure, strengthens cooperation, and increases the likelihood of a successful outcome.
If you would like to review the data and strategy behind this recommendation, I am happy to walk through it with you.
A modern buyer audience
Today’s buyers discover homes differently.
Through strategic use of digital platforms, including TikTok and Instagram, I maintain visibility with the next generation of affluent Dallas buyers. While I do not approach social media as an influencer, I use it intentionally to create transparency and alignment.
Many clients first experience my approach online before ever scheduling a meeting. For sellers, this means expanded exposure and an audience that already understands how I operate.
Results
Nearly 200 million dollars in sales since 2020.
Recognized as the top-performing Briggs Freeman Sotheby’s International Realty advisor companywide in 2023 and the leading advisor in the firm’s Turtle Creek office in 2025.
Experience matters, especially when market conditions shift.
Closing
Selling well is not about rushing to market. It is about entering the market prepared.
With thoughtful strategy and lasting relationships at the center, my goal is to guide you confidently from preparation through closing and beyond.
Rachel Finkbohner
Global Real Estate Advisor
251-751-4909
rfinkbohner@briggsfreeman.com
Preparing for photography and showings
Details That Make the Difference Presentation directly impacts buyer perception. Please review the following prior to photography or scheduled showings.
LIGHTING
• Turn on all lights, including lamps
• Replace mismatched or burned-out bulbs
• Turn off televisions, monitors, and projectors
• Turn off ceiling fans at least five minutes prior to photography
DECLUTTERING
• Remove items from kitchen counters and islands
• Clear personal items from tables, dressers, desks, and mantels
• Remove toiletries and small appliances from bathroom surfaces
• Remove rugs, bath mats, and doormats
• Minimize visible personal photographs
PETS
• Secure pets off-site, in the garage, or in a kennel during appointments
EXTERIOR PREPARATION
• Move vehicles out of sight
• Maintain lawn and landscaping
• Clear leaves and debris
• Remove non-listing yard signage
• Clean or power wash driveway and walkways
OUTDOOR AREAS
• Clean pool and remove toys
• Arrange outdoor furniture
• Open patio umbrellas
• Store hoses, bins, toys, and supplies
• Minimize visible window and pool screens when possible
FINAL TOUCHES
• Caulk visible cracks
• Address minor paint imperfections
• Repair small cosmetic issues
A well-prepared home photographs better, shows better, and negotiates better.
The strategic selling roadmap
Preparation. Positioning. Execution. Selling well begins long before your home goes live. This structured process ensures we enter the market from a position of strength.
PHASE 1: STRATEGIC PREPARATION
Before your home reaches the MLS, we focus on positioning.
• Execute listing documentation
• Develop a customized preparation plan
• Coordinate staging consultation
• Identify paint, caulking, minor repairs, and light landscaping needs
• Schedule HVAC service, gutter cleaning, and window washing as needed
• Optional pre-inspection to reduce negotiation risk
• Install yard sign and secure lockbox placement
• Schedule professional photography and video
• Prepare property flyer and digital marketing assets
• Syndicate listing details across key platforms
• Mail coming-soon announcements
• Print on-site marketing materials
Preparation creates leverage. This phase sets the tone for everything that follows.
PHASE 2: PRIVATE NETWORK EXPOSURE
Before full public launch, your home is introduced strategically.
• Share as “Coming Soon” within curated agent groups
• Host a private broker preview or network meeting in the home
• Initiate targeted agent-to-agent outreach
Controlled exposure builds early momentum and qualified interest.
PHASE 3: PUBLIC LAUNCH
Once activated on MLS, your home receives full-market visibility.
• MLS listing and global syndication
• Targeted digital advertising
• Continued agent outreach
• Open houses timed to online demand and activity
PHASE 4: OFFER AND EXECUTION
• Comprehensive offer analysis beyond price alone
• Strategic counter positioning
• Inspection negotiation guidance
• Timeline and contract management through closing
You will receive consistent updates, including weekly reports outlining activity, buyer feedback, and strategic adjustments.
Positioning your home for maximum impact
A Comprehensive Approach to Marketing and Representation
Every detail contributes to how buyers perceive your home. This overview outlines how we present and protect your property in the market.
STRATEGIC PRICING
Pricing is supported by real-time comparable sales, neighborhood expertise, and current buyer behavior. When available, private and pending transaction data further refines positioning.
PRE-INSPECTION OPTION
Inspecting major systems before listing can reduce surprises during negotiations and strengthen your leverage with buyers.
STAGING
Staging consultation is provided prior to photography. For homes under 2,200 square feet, staging support is included. For larger properties, professional staging coordination is available at the seller’s expense.
PROFESSIONAL PHOTOGRAPHY AND VIDEO
High-quality presentation is essential. Professional photography, videography, and detailed floor plans are included to showcase your home at its best.
DIGITAL MARKETING AND GLOBAL EXPOSURE
Your property is distributed through proprietary systems across premier platforms, including: SothebysRealty.com
BriggsFreeman.com Zillow Realtor.com
The Wall Street Journal
The New York Times Apple TV
Additional global outlets
Targeted digital advertising campaigns are tailored to reach qualified buyers most likely to purchase a home like yours.
NETWORK EXPOSURE
Your home is shared within curated groups of top-producing agents across DFW prior to or at launch to increase early awareness.
OPEN HOUSES
Open houses are hosted strategically based on market response and online engagement.
TRANSACTION MANAGEMENT
A dedicated coordination team manages documentation, deadlines, and compliance from contract to closing, ensuring a smooth and organized experience.