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IN THIS ISSUE Features
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SPECI AL SECTI ON: WOMEN OF I NFLUENC E
From starting their own trade show management group to creating retail education programs, these women are ambitious, inspiring and definitely worth celebrating.
SALES REPS TO WATCH
Another special section, the Sales Reps to Watch list celebrates 20 sales reps who have gone above and beyond in their role to help brands and retailers alike.
spotlights
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PERSONAL CARE FOR EVERY SEASON
The bath-and-body category offers timely products all year round. Read this month's feature to learn what's trending for the seasons and how to best merchandise them.
MARKI NG EASTER CELEBRATI ONS
Hop into Easter buying with these holiday finds, perfect for your springtime displays. From cheerful bunny figurines to festive party plates, these goodies are sure to spring off the shelves.
S E A S O N A L S E LF-CA RE
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can’t-miss products
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SPRI NGTI ME BL OOMS
Flowery prints are bursting into every category as consumers look past the winter blues. Here, we've gathered some options that are sure to make a statement in your store.
on the cover G I F TS & D E C O R A TI V E A C C E SS O R I ES
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Seasonal Self-Care
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40 People You Should Connect With
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Seasonal
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N OV E MB E R 2 02 6 | GI F T SA N D D E C.C O M
E D I TO RS' PICKS
Self-Care 40 People You Should Connect With
Getting Ready for Easter Getting Ready for Easter
- EST. 1917 NOVEMBER 2026 - VOL. 127, NO. 10 -
On the Cover: Seasonal bath-and-body stock image from Depositphotos.
G I F T S & D ECO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 5
ELEVATE YOUR REACH. EXPAND YOUR NETWORK. With BTM Business Connect, you can seamlessly submit announcements tailored to your needs, ensuring timely publication in both our online and print editions.
IN THIS ISSUE D e pa r t m ents
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Editor's Letter
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Business News
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Market Calendar
S p e c i al S e ct io ns
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SE ASON AL BATH & BO DY
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Special Section: 2026 Sales Reps to Watch
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Special Section: 2026 Women of Influence
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Savvy Store Solutions by Carol Schroeder
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COL ORFU L E ASTE R CUTI E S
I nd u s try Ins ights
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re:Gifting by Warren Shoulberg
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The Fine Print by Zander Brekke
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Play by Play by Pamela Brill
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BOASTIN G BL OOM S
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Best at Work Insights by Jaime Raul Zepeda
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Road Reps by Angela Schmook
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It All Adds Up
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AMERICAN MADE
T r e nd i ng Gifts
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Bath & Body Spotlight
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Feature: A Year of Bath & Body
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Egg-stra Stylish Easter
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E DITORS' PICKS
Sweet signs of faith and encouragement. The warmth of real wood. The care of human hands. Every sign unique. EDITOR IN CHIEF
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MANAGING EDITOR
CONTRIBUTING EDITORS
Lenise Willis 336.605.3817 | lwillis@giftsanddec.com
Amanda Erd 773.570.4187 | aerd@bridgetowermedia.com Pamela Brill, Zander Brekke, Angela Schmook, Carol Schroeder, Warren Shoulberg, Jaime Raul Zepeda
SENIOR GROUP PUBLISHER, EVP MEDIA MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION ASSOCIATE PUBLISHER, MIDWEST AND CANADA
Liz Irwin
ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST
Betsy Malito 925.998.6706 | bmalito@giftsanddec.com
HONG KONG, INDONESIA, KOREA, MALAYSIA PHILIPPINES, SINGAPORE, TAIWAN, THAILAND INDIA
Donna Bischoff | dbischoff@furnituretoday.com Garry P. Grenier 224.558.9996 | ggrenier@giftsanddec.com
Quentin Chan | 852.2366.1106 fax 852.2366.1107 | quentinchan@leadingm.com Kaushal Shah +91 22 2305 9305 | kaushal@kaushals.com
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Bill McLoughlin
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PRESIDENT AND CEO CHIEF FINANCIAL OFFICER CHIEF DIGITAL AND REVENUE OFFICER
Ariel Perez Chris Schultz Randy Melton Melanie Bingham
Hal Cohen John Coughlan Kurt Hawks
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EDITOR’S LETTER
The Business of Connection No matter which facet of the industry you’re in — retail, manufacturing, sales — one thing remains consistent: relationships make all the difference. It’s something we hear a lot in this industry — that it runs on the connections we make, whether it be with our customers, our peers or our clients. This issue celebrates that idea. Here, we honor 20 Women of Influence who have helped shape the gift and home industry, as well as 20 Sales Reps to Watch who go above and beyond to keep it connected. From a store owner who is helping to spearhead a new retail education program to a sales rep who is organizing hyperlocal shows with regional reps to make shopping easier for independent retailers, these individuals are making a lasting mark on the industry and helping it move forward. We applaud the efforts and accomplishments of every one of these 40 professionals. In an industry built on handshakes, phone calls, showroom visits and shared laughs and cheers, influence isn’t measured only in sales figures or titles. It’s also measured in the people you mentor, the partners you support and the community you help build. This year’s honorees embody that spirit. New for next year, we’ll introduce a 40 Under 40 list, recognizing the young minds “In an industry built on who are helping keep the industry relevant handshakes, phone calls, and ready for the future. The list will debut showroom visits and shared in our November 2027 issue. We won’t be laughs and cheers, influence accepting nominations until next summer, but we thought our November “People Issue” was isn’t measured only in sales the perfect time to announce the initiative. figures or titles.” We’ll share qualifications and nomination details in the months ahead, so start thinking now about the rising stars in your own network — the up-and-coming buyer, designer, rep or entrepreneur whose fresh perspective is already making a difference. As you read through this issue’s special sections, we encourage you to reach out to the honorees and connect with them — even if just on LinkedIn. After all, this industry runs on connections, and each new, innovative mind you network with is another opportunity to make yourself (and our industry) better. I hope this month’s issue not only helps to connect like-minded professionals but also sheds light on what will be trending next spring. Our Trending Gifts section kicks off with a look at seasonal bath-and-body items (with tips on how to display them), followed by a collection of Easter items, as well as floral-inspired gifts and décor. With spring buying already on the horizon, these pages are designed to help retailers plan ahead and give manufacturers a snapshot of what’s catching buyers’ eyes. The hectic holiday season might still be looming, but spring will be here before you know it.
Lenise Willis Editor in Chief
1 0 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
BUSINESS NEWS
Dallas Market Center Unveils New AI Training Program Virginia store owner Alison Dodson says not a week goes by without a fellow retailer asking her for help with artificial intelligence. Now Dallas Market Center is offering an answer. The B2B marketplace announced that it has launched Retail Ready, a training program designed to help independent retailers “AI can now help with some use AI as a business tool. The program will run very ordinary — and very over several months time-consuming — parts through DMC's social of running an independent media channels, email, retail business.” videos, webinars and — Trudi Bartow, website. In-person founder of TRB Insights activations and hands-on training will follow during the January 2027 markets. DMC said it developed the program in response to requests from retailers, sales representatives and exhibitors. The company described Retail Ready as the first AI education program from a B2B marketplace tailored to independent retail. A three-person leadership council is creating and managing the program: Alison Dodson, owner of A. Dodson's in Suffolk, Va.; Trudi Bartow, vice president of business growth and business strategy at gift manufacturer Unemployed Philosophers Guild and founder of AI consulting company TRB Insights; and Cole Daugherty, senior vice president of marketing communications at Dallas Market Center. "Retail Ready is not designed to turn retailers into AI experts. It's designed to create better retailers," Dodson said. "I hear from my store-owner peers every week asking for help with AI, and this is the best way to support one another." 1 2 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
Bartow said AI tools no longer require coding skills or technical knowledge. "You can simply type a question, talk, take a photo or upload a file," she said. "That means AI can now help with some very ordinary — and very time-consuming — parts of running an independent retail business." The program is open to all retailers and is organized around six themes: • Buy: Sales analysis, vendor comparison, assortment gaps, trend research and market planning • Sell: Retail merchandising, cross-selling, staff product knowledge and promotions • Promote: Email, social media, events, content calendars and customer messaging • Run: Scheduling, procedures, vendor communications, meeting notes and repetitive administration • Grow: Business analysis, competitive research, customer trends and strategic planning • At Market: Planning, discovering lines, making appointments, comparing lines, finding merchandising stories and organizing notes Daugherty said each week the program will present one problem independent retailers face and one practical way AI can help, using short demonstrations, retail examples and AI prompts retailers can copy and try. "We're going to keep it simple," he said. Program content is available now at dallasmarketcenter. com/retailready, with community webinars to follow. DMC said retailers who register as Dallas Market Center buyers will receive complete program content. In-person Retail Ready activations will take place during the January markets, which include Total Home & Gift Market, Jan. 6-12, 2027, and Lightovation, Jan. 6-9.
BUSINESS NEWS
Inspired Home Show Moving to Atlanta Under New Andmore Deal For the first time since its inception, the Inspired Home Show is moving to a new city. The International Housewares Association (IHA) and Andmore have announced a new partnership that will bring the housewares show to Atlanta. The new eight-year partnership will bring the Inspired Home Show to AmericasMart Atlanta and shift from its traditional temporary-only tradeshow format to dedicated neighborhoods throughout the Atlanta campus, split between showrooms and tradeshow space. The show will also move from its March schedule to January, running alongside the winter Atlanta Market beginning in 2028. "This is the next chapter for our show that has always been about connection, bringing the industry together to discover products, build partnerships, and grow businesses," said Derek Miller, president and CEO of IHA. "Atlanta gives us a platform to do that in a whole new way, together creating the biggest sourcing marketplace for the industry. We're proud to build this next chapter with a partner who shares our commitment to the people who make this community so special." The Inspired Home Show has been one of the largest housewares shows in the industry for more than 80 years, regularly bringing in more than 10,000 retailers and industry professionals to view more than 1,000 exhibitors each year. With the move to AmericasMart, buyers will now have access to the Inspired Home Show exhibitors and the existing 6,000-plus gift and home brands. Some exhibitors will occupy
(Photo by Amanda Erd)
permanent showroom space, allowing buyers to source yearround, as the housewares and tabletop footprint expands. “We're grateful for IHA's trust in choosing Andmore and AmericasMart for the Inspired Home Show's next chapter," said Amory Wooden, EVP and chief revenue officer for Andmore. "This partnership dramatically expands our housewares and tabletop offerings, giving buyers even more reason to source across categories in one trip. And it signals that the permanent, cross-category marketplace model has true staying power in our industry." The Inspired Home Show’s final Chicago show will take place March 9-11, 2027, at McCormick Place.
Danica Brands Acquires Rosanna Imports Seattle-based Rosanna Imports, the gift and tabletop company founded by Rosanna Bowles, has a new owner. Danica Brands, a Canadian home, kitchen and giftware company that serves retailers in North America and international markets, announced in October that it has acquired Rosanna, which designs and supplies gift, tabletop and lifestyle products for specialty retailers, department stores and other retail partners. The companies did not disclose financial terms. Rosanna will continue to operate as it does today, with its existing team and customer relationships in place, according to Danica Brands, which already included Now Designs by Danica, Danica Heirloom, Danica Studio, Danica Jubilee, and Ecologie by Danica. The company said Rosanna will gain access to Danica's business infrastructure, industry relationships, 1 4 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
product development capabilities and global sourcing network. "Our commitment is to preserve what has made Rosanna successful while investing in its future," said Sushil Arora, CEO of Danica Brands. "We look forward to supporting our customers, employees, suppliers and partners through a seamless transition and building on Rosanna's legacy for many years to come." Bowles, who built the company over more than four decades, said finding the right buyer was a priority. "After many wonderful years building Rosanna, finding the right steward for the brand was incredibly important to me," Bowles said. "I am confident that Danica shares our passion for design, quality and customer relationships. I know the Rosanna brand is in excellent hands, and I am excited to see it continue to grow under Sushil's leadership."
THE NEXT MOVE IN GIVING Unbelievable ingenuity and feel-good ideas that will bring joy: discover the diverse range on offer at Giving, the world of gifts at the world’s most important consumer goods fair – from design- and trend-oriented gift articles through personal accessories to premium writing utensils and school supplies. Giving inspires with successes ambiente.messefrankfurt.com/giving info@usa.messefrankfurt.com Tel. +1 770 984 8016
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BUSINESS NEWS
Gift and Garden Works Consolidates Specialty Brands Gift and Garden Works, a family-owned consumer products company, has formally consolidated its four specialty brands — Garden Works, Star Kitchen & Home, Vinrella and Monarque — under one parent name and digital storefront. The move gives retail buyers a single point of entry to a portfolio that spans premium garden tools and gloves, household and kitchen essentials, patented wine bottle umbrellas, and art-inspired personal accessories. All four brands are now housed at giftandgardenworks.com, with unified ordering, catalog access and account management. Founded in 1992, the company has grown through a combination of organic brand development and targeted acquisition since it was purchased “Retailers have been buying by Sunshine and Gabriel from us across three and Chapman in 2024, adding four brands for years, often Vinrella in October without realizing they 2025 and Monarque in 2026. Its products are were the same company. carried in more than Putting one name over all 8,000 specialty retail of it makes that partnership locations nationwide, easier to grasp and easier including independent to grow.” garden centers, gift — Sunshine Chapman, shops, museum stores, owner, president of wineries, and gourmet kitchen retailers, as well Gift and Garden Works as accounts including Williams Sonoma, Uncommon Goods, ACE Hardware and Hallmark Stores. “Every brand in this portfolio was built or acquired for the same reason — there was real upside sitting inside something 1 6 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
people already loved,” said Sunshine Chapman, owner and president of Gift and Garden Works. “Retailers have been buying from us across three and four brands for years, often without realizing they were the same company. Putting one name over all of it makes that partnership easier to grasp and easier to grow.” The four brands share a common commercial thesis: designled products that sell through on retailer displays by combining attractive design and unique function. • Garden Works includes premium garden tools, gloves and aprons, as well as heritage hand tools built with USA-made steel blades and Amish-crafted wooden handles. • Star Kitchen & Home spans household and kitchen essentials, including the True Blues glove line and the Gleam Team sink set. • Vinrella is the patented umbrella-in-a-bottle, stored in a sealed, wine-bottle-shaped case. • Monarque creates art-inspired RFID-blocking armored wallets, bags and accessories, with more than 150 designs across licensed and public-domain artwork. “Consolidating under one parent lets us run a much stronger business behind the brands — shared inventory, shared fulfillment, shared systems — without flattening what makes each one distinct,” said Gabriel Chapman, co-owner and chief executive officer. “The brands still speak in their own voices to their own buyers. What changes is the infrastructure underneath them, and that’s what allows us to keep scaling without losing the quality our retail partners expect.” Operations, warehousing and fulfillment for all four brands are centralized at the company’s Ocala, Fla., facility. Wholesale accounts can browse the full portfolio and place orders at giftandgardenworks.com or through OrderEase or Faire.
Always amazing Seasonal Decoration at its best Always amazing – Christmasworld turns trends into immersive experiences. Look forward to extraordinary inspiration surrounding seasonal and festive decorations and Christmas lighting products, plus a top-quality events programme with new ideas for the point of sale – and for all the year’s celebrations. This is the international meeting place for fresh inspiration, valuable contacts and successful business. Book your ticket at christmasworld.messefrankfurt.com info@usa.messefrankfurt.com Tel. +1 770 984 8016
JAN 29 – FEB 2, 2027 FRANKFURT, GERMANY
BUSINESS NEWS
Roman Transitions to Employee Ownership with New ESOP Structure For more than six decades, Roman has made a name for itself as one of the leaders in the world of Christmas and inspirational gifts. Now, as the company thinks about its future, leaders Dan and Julie Loughman are putting the fate of the brand in the hands of its employees. The Loughmans recently announced that they have sold the company to its employees through an Employee Stock Ownership Plan (ESOP). “Becoming an ESOP and placing our future in the hands of our talented and loyal employees ensures the continued success of Roman through the culture and work ethic that has been developed over the past several decades,” Dan said. An ESOP is an employee benefit plan that gives workers ownership interest in the company. ESOPs are overseen by a trustee who becomes the shareholder of record for the company stock held by the ESOP. Employees become more empowered and take greater interest in the operation, growth and direction of the company. “I am going to continue as president and CEO for several more years, and the current leadership will remain in their
current positions for the foreseeable future. Julie and I will also encompass two of the three positions on our new board of directors,” Dan added. Julie stated, “Selling to an ESOP was the best option for the future of the company, its employees, customers, vendors, and sales representatives, and ensures Roman stays on the path that brought us much longevity and success. We are excited to see the growth in our highly capable team as we start to create an ownership culture and an ownership mindset with them.” As Roman celebrates 63 years in business, it looks toward the future with this change in ownership. “Our employees are smart, motivated, willing to learn, creative and strive to make our business better every day. I look forward to this next chapter for all of us,” Dan said. The company was founded by Ronald Jedlinski, who started the business in the back of his father’s store, and remained in the family with Jedlinski’s daughter, Julie, at the helm with her husband, Dan. Under the new structure, the company remains “in the family” of the employees.
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BUSINESS NEWS
The Boutique Hub Selects Heart on Main Street for Pink Friday Giveback The Boutique Hub, an online boutique community and education resource, has selected Heart on Main Street, a nonprofit dedicated to assisting independent retailers across the country, as its 2026 giveback recipient for its Pink Friday fundraiser. Pink Friday is the Boutique Hub’s annual celebration encouraging consumers to support small businesses before Black Friday. Taking place Friday, Nov. 20, Pink Friday brings independent retailers together under the message #SupportSmallFirst, encouraging shoppers to make independent businesses their first stop for holiday shopping. Participation is free for independent retailers, and this year, it comes with an added opportunity to give back. For every shop that signs up through the Boutique Hub's website to participate in Pink Friday, the organization will donate $1 to Heart on Main Street. “Independent retailers are the heartbeat of our communities," said Samantha Conner, director of wholesale at the Boutique Hub. "At the Boutique Hub, we believe supporting small means investing in the people, families, and communities behind those
businesses. We chose Heart on Main Street because they share that same commitment to the community, and we’re proud to amplify the impact we can make together with Pink Friday.” “Independent retailers are at the heart of the communities they serve, and Pink Friday is a great reminder of why choosing to shop small matters,” said Patrick Keiser, executive director of Heart on Main Street. “We’re grateful to be the giveback recipient this year and excited to see retailers across the country come together to support one another.” While Pink Friday originated within the boutique industry, independent retailers of all types are encouraged to participate. Gift shops, home stores, bookstores, specialty retailers, lifestyle stores and other independently owned businesses are welcome to join the movement. “Every dollar we receive helps us continue our work supporting independent retailers who have experienced the hardships of a natural disaster,” Keiser added. “When we come together as an industry, the impact reaches far beyond a single business.”
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A little something for Gifts & Decorative Accessories readers!
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SPECIAL SECTION – WOMEN OF INFLUENCE
G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 21
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SPECIAL SECTION – WOMEN OF INFLUENCE
2026 Women of Influence Honoring 20 professionals who are helping to move the gift and home industry forward. by GDA STAFF For the third year running, Gifts & Decorative Accessories is honoring the businesswomen in the gift and home industry who are leaving their mark. From starting their own trade show management group to creating retail education programs, these women are ambitious, inspirational and worth celebrating. The list was compiled from in-house staff conversations and nominations submitted via an online form. Read their profiles below, then head to giftsanddec.com to celebrate their mention and connect with them on LinkedIn. Editor’s note: Honoree profiles were written using an artificial intelligence program and supported by honoree nominations and self-submitted questionnaires. Each profile was reviewed, factchecked and edited by the GDA editorial staff. Some portions were rewritten.
Dorothy Belshaw, Rockview management Dorothy Belshaw, CEO of Rockview Management Group, has spent 34 years building the trade shows where the gift and home industry does business. She joined George Little Management in 1992, later directing the New York International Gift Fair. In 2012, she joined International Market Centers (now Andmore) to develop the gift component of Las Vegas Market, later serving as chief marketing officer, president and chief revenue officer. While Belshaw has been honored in the past for those accomplishments, her latest endeavor has earned her another mention. In April 2026, she and two partners founded Rockview Management Group and acquired NY Now from Emerald Expositions. “Take chances and don’t worry if the future doesn’t seem perfectly clear and lined up,” she advises.
Amy Bennett, Northern Lights Amy Bennett, chief operating officer of Northern Lights, came to the gift and home industry as an artist. After earning an MFA in ceramics from Alfred University in 2014, she joined Northern Lights as a product designer, turning creative concepts into scalable candle and home fragrance products. That role gave her hands-on experience in nearly every part of the business, and in 2020 she was promoted to her current role. Today, she leads strategy and operations across the Northern Lights, Trapp Fragrances and Barber Street brands, and she helped guide the addition of Trapp Fragrances in 2025. She also chairs the Wellsville Economic Development Board. “I strongly believe that an arts education is exceptional preparation for entrepreneurship and business leadership,” she says. 2 2 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
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Kristin Bernazard, the Link Companies Kristin Bernazard, marketing director at the Link Companies, found the gift and home industry by chance when the Mom Project connected her with International Market Centers (now Andmore). After gaining experience in wholesale markets and business-to-business e-commerce marketing, she joined the Link Companies in 2022. She now leads marketing and communications supporting more than 100 brand partners and hundreds of territory managers across 43 states, and she has guided marketing through significant growth and multiple acquisitions. She earned the company’s P3 Award in 2025 and volunteered on Heart on Main Street’s first Independent Rebuild Project, restoring a children’s boutique in Asheville, N.C., that was damaged by Hurricane Helene. “I was genuinely shocked!” she says. “I had actually been nominating other women within the Link Companies for this recognition.”
Alison Blackmore, Just Got 2 Have It Alison Blackmore, vice president of sales operations at Just Got 2 Have It, has built her career on bringing people together. She began as a sales coordinator at Kris & Co. and moved into sales management. After Just Got 2 Have It acquired Kris & Co. in 2018, she worked alongside the late Barbara Knight to launch two divisions, integrate two agency acquisitions and expand into the Mid-Atlantic, the Pacific Northwest and the MINK region of Missouri, Iowa, Nebraska and Kansas. Today, she develops leaders and strengthens the agency’s sales organization, as well as serves on MarketTime’s Customer Advisory Board for Sales Agencies. With the Gift & Home Trade Association, she has served as vice president and 2026 conference chair, and she is president for the 2026-27 term. “The more you give to this industry, the more you get back,” she says.
Pamela Brill, Talking Walnut media Pamela Brill, contributing editor at Gifts & Decorative Accessories, has spent 23 years covering toys and juvenile products. She was editor-in-chief of juvenile-products publication Small World, then became senior managing editor of Playthings in 2003, before it was later folded into GDA. Now a freelancer, she writes GDA’s Play by Play column and contributes to Parents.com, Publishers Weekly and Reader’s Digest, including Parents.com’s Best Toy Awards and Best for Baby Awards. She is also an ambassador for the Toy Association’s Genius of Play program. Brill is steeped in the toy industry, and her insights into the world of play help toy retailers and gift boutiques alike. “This industry is full of supportive, compassionate individuals who boost each other both professionally and personally,” she says. G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 23
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SPECIAL SECTION – WOMEN OF INFLUENCE
Marrin Costello, Marrin Costello Jewelry If you attended a summer market, chances are you saw several people sporting Marrin Costello Jewelry. Created by founder, CEO and designer Marrin Costello, the designs have obviously helped to shape the latest fashion trends. Costello found her calling at age 7, when an aunt gave her a bead kit. As a teen, she sold her designs at San Francisco Bay Area craft fairs and boutiques, and she launched her brand in 2008 while attending UCLA. Her collections have since appeared in Vogue, InStyle, Us Weekly and HuffPost. Recent milestones include approved vendor status with Marriott, Four Seasons and Ace Hardware, a growing presence in luxury resorts and spas, and six new collections. Through a partnership with Greenspark, her brand has planted more than 16,000 trees and recovered nearly 19,000 plastic bottles. “Don’t overthink — just begin. Movement begets movement,” she advises.
Alison Dodson, A. Dodson’s Alison Dodson, founder and owner of A. Dodson’s in Suffolk, Va., is no stranger to GDA accolades. A past Woman of Influence, she received the Diamond Retailer Award at the June 2026 Retailer Excellence Awards in recognition of her years of influence in the industry. Her latest venture — helping spearhead Retail Ready, Dallas Market Center’s free AI education program for independent retailers — has landed her on the list again. After working in New York City for Anthropologie and LVMH, Dodson founded A. Dodson’s, a gift, home décor and apparel boutique, in 2003. She runs the store as a retail laboratory, testing AI and data tools before sharing what works with other independents, and she advises wholesale brands on product development and strategy. “Stay curious and don’t be afraid of new tools; your experience and instincts are what make them work,” she advises.
Denise Gabrielson, Powder Denise Gabrielson, national sales manager at Powder, knows what sales reps need because she has been one. She started as a sales representative 22 years ago and moved into key account management, showroom management and national sales leadership, including roles at Just Got 2 Have It and Fine Lines. Today, she oversees Powder’s sales in the U.S. and Canada and has been instrumental in increasing the brand’s U.S. presence. Recent highlights include helping launch Lisa Beaumont Design and boosting year-over-year sales with a successful pre-book launch. She also turns donated showroom samples and vendor products into raffle baskets that raise money for local charities. “Be yourself, work hard and take the time to really get to know people,” she advises. 2 4 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
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Bobbie Gottlieb, Two’s Company Bobbie Gottlieb, 96, founder and CEO of Two’s Company, started the business at her kitchen table. In 1968, she and her husband, Bob, invested $10,000 to launch the company from their home in New Rochelle, N.Y., starting with licensed giant inflatables. After Bob’s death, she enrolled at Harvard Business School, then led the company with their son Tom; granddaughter Jennifer now represents the third generation. Two’s Company built one of the industry’s first in-house sales forces and recently brought its brands back under one name. Her honors include the Gift for Life Industry Achievement Award and the AmericasMart Medal of Excellence. “If I’ve influenced others along the way, that may be one of the most rewarding gifts of all,” she says.
Kelly Hartman, Snoozies Kelly Hartman, director of merchandising at Snoozies, brings a retailer’s eye to product development. She spent 25 years in specialty retail at Express and Limited Too/Justice, rising from planning and allocation to vice president and divisional merchandise manager. She moved into manufacturing in 2016 and joined Snoozies in 2020, where she works closely with owner Marshall Bank to develop new assortments that meet customer needs and capitalize on market opportunities. Her approach pairs a steady stream of newness with a clear understanding of what customers want and value. “When you’re lucky enough to do what you love, it never really feels like ‘work,’” she says. “I’ve never done any of it for recognition, which makes being acknowledged in this way especially meaningful.”
Sally Anne Hughes, Hughes Klaiber Sally Anne Hughes, managing partner of Hughes Klaiber, helps gift and home founders sell the brands they’ve spent years building. She founded the New York City boutique investment bank in 2008 after a decade in corporate strategy and finance at Citigroup and an early career in advertising. She holds an MBA from the University of Virginia’s Darden School of Business. Recent deals include the sales of Catstudio, Homesick, Ozark Brands, In2Green and Skeem Design. She also counsels founders not yet ready to sell, speaks and writes on consumer product mergers and acquisitions, and mentors women entering investment banking. “Know your numbers and understand what drives profitability in your business,” she advises. “Financial fluency is one of the most powerful tools you can have at the table.”
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SPECIAL SECTION – WOMEN OF INFLUENCE
Lori Kelly, Boston International Lori Kelly, senior vice president of sales at Boston International, knows the gift business from both sides of the counter. She began in 1989 as owner of a multistore chain of party and gift shops and joined Boston International in sales in 2008, rising from national accounts to her current role. After 25 years, she retired from the retail business to focus on wholesale. Today she supports more than 100 salespeople across North America, works with key accounts and represents the company at trade shows. Recent highlights include doubledigit growth in new accounts, the launch of the acquired HydraAromatherapy line and promotions for the company’s 40th anniversary. She previously served on the board of the Gift Sales Manager Association. Her advice: “This is a relationship business.”
Demi Lloyd, Demdaco Demi Lloyd, owner and CEO of Demdaco, has spent 30 years in the industry. She got her start in the early 1990s as a buying agent in Hong Kong, then returned to the Kansas City area and co-founded Demdaco in 1997. This year she handed the president’s responsibilities to longtime colleague Amy Tysseling and now focuses on strategy and relationships, backed by a leadership team she assembled. The company is refreshing its product direction, with an unveiling planned for January 2028. Demdaco has long been involved with the Gift & Home Trade Association and supports a wide range of community initiatives. “The credit goes to the many people at Demdaco who have made this a beautiful company,” she says.
Kim Meyer, Road Runners Kim Meyer of Road Runners is a leader for retailers in Georgia and Florida and for sales reps nationwide. Meyer is a driving force behind the Valdosties and other regional rep groups that organize successful hyperlocal shows, uniting reps from competing agencies to make shopping easier for independent retailers. She also sparked the Reps Are Local Too movement, which highlights the role independent reps play in local retail and has grown into a national network of reps who meet monthly to tackle challenges facing the profession. In her own territory, Meyer helps with shopping events, holiday open houses and charitable causes. Quiet and soft-spoken, she rarely takes credit, yet she raises tough concerns thoughtfully and diplomatically, and people listen.
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Jackie Moon, Next Step Jackie Moon, founder and president of rep group Next Step, has spent 45 years in the industry. She began in stationery and greeting card sales and rose to vice president of sales at The Newcomb’s. In 2010 she founded Next Step Reps in Las Vegas, opening one of the West Coast’s first destination showrooms there. After Diverse Companies acquired the agency in January 2024 and simplified the name to Next Step, she stayed on as president, and it now covers 28 states with 50 sales representatives. She has served on the Las Vegas Market advisory board since 2012 and previously on the Gift & Home Trade Association’s executive board. In late 2026, she will move into an advisory role. “Treat others with the respect you’d hope to receive,” she advises.
Susan Negen, WhizBang Retail Training Susan Negen, co-founder of WhizBang Retail Training and Retail Brilliance, has spent 25 years helping independent retailers run better businesses. She began her retail career about 40 years ago as a tabletop department manager at Bloomingdale’s and held senior roles at Macy’s and Lord & Taylor before she and her husband, Bob, grew Mackinaw Kite Co. into a multistore, multimillion-dollar business. After selling the stores, they founded WhizBang, which serves thousands of store owners through online courses, mastermind groups and the long-running Retail Success Summit. In 2023 she launched Brilliance, a platform that puts all of a store’s training in one place, and in 2024 she received an Inc. magazine Power Partner Award. “Start with passion, but build your skills,” she advises.
Karen Olson, Rockview Management Karen Olson, chief marketing officer and co-founder of Rockview Management Group, is working to revitalize one of the industry’s most iconic trade shows, leading marketing efforts that have refreshed the show’s brand and helped to expand its exhibitor lineup. She started 22 years ago as vice president of marketing for High Point Market under Merchandise Mart Properties. Through a series of acquisitions, her responsibilities grew until she became chief marketing officer of Andmore, overseeing marketing for High Point Market, Las Vegas Market and Atlanta Market. In April 2026, she co-founded Rockview with two former Andmore colleagues and acquired NY Now; the first show under their ownership grew buyer attendance 5 percent after years of decline. “Don’t be afraid to take risks,” she advises. “Make a conscious effort to lift up and support other women throughout their careers.” G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 27
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SPECIAL SECTION – WOMEN OF INFLUENCE
Majda Rensberger, Two’s Company Majda Rensberger, chief strategy and brand officer at Two’s Company, has built her career around culture. She joined OneCoast as a sales analyst and coordinator and, over nearly 20 years, rose to president, helping pioneer an exclusively national representation model and one of the industry’s first true omnichannel agencies. At Two’s Company, the 58-yearold family-owned business, she led a new brand strategy in her first year, restructured four brands back into one and refocused the company on its origin story. She helped start Heart on Main Street, serving on its board through 2025, and launched the Indie & Main marketplace in 2021. “Have the courage to share your voice even when others can’t see your vision,” she advises.
Kristin Sprague, Patchology Kristin Sprague, national sales and marketing director at Patchology, has worked on three sides of the gift and home industry for more than 14 years. She began as digital director for Progressive Business Media (now BridgeTower Media), then spent five years as executive director of exhibitor marketing at AmericasMart. For more than six years, she has worked on the vendor side, first with Totalee Gift and now Patchology, where she helps independent and key retailers succeed with self-care through product development, tailored merchandising programs and evolving sales models, including an in-house sales team. She also serves on the Gift & Home Trade Association’s Retailer Advisory Committee. “This is an industry built on people and partnerships,” she says.
Stephanie Stoltz, Ivystone Stephanie Stoltz, marketing manager at Ivystone, shapes how the company tells its vendors’ stories. She started on the retail side at an airport retail company in Minneapolis, growing from graphics and sales support into a creative director role. A LinkedIn connection led her to Ivystone in 2019 as marketing communications specialist, and today she leads its marketing strategy and creative direction across campaigns, social media, showroom graphics and trade media. Recent work includes leading the brand refresh of Ivystone’s two regional agencies, CMA and Simblist, and supporting the company’s return to NY Now. She is also helping her team adopt AI and other new tools without losing their personal touch. “Your passion is your greatest gift (pun very much intended),” she advises.
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SPECIAL SECTION – SALES REPS TO WATCH
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SPECIAL SECTION – SALES REPS TO WATCH
2026 Sales Reps to Watch Taking notice of some of the incredible sales reps in our industry who go above and beyond. by GDA Staff Back for its third year, Gifts & Decorative Accessories’ annual “20 Sales Reps to Watch” list is a special highlight of the people who help keep our industry going. While our Retailer Excellence Awards (REA) recognize reps across five categories each summer for their hard work and dedication to their clients, this list helps spotlight even more reps who are just as deserving. The honorees include all of this year’s REA regional runners-up, as well as reps who earned high marks through nominations from their customers and peers. Editor’s note: Some of the honoree profiles were written using an artificial intelligence program, supported by honoree nominations and submissions. Each profile was reviewed, fact-checked and edited for accuracy and tone by Gifts & Decorative Accessories editorial staff. At times, portions were rewritten.
Joyce Albin, CMA Joyce Albin of CMA covers Colorado, New Mexico and Wyoming, a sprawling territory she manages with ease while making each customer feel like her top priority. Albin has been a sales rep for nearly 15 years. She joined her current CMA team in 2024 and previously worked with Mud Pie, one of the agency’s lines, for more than a decade. She has since embraced a broader line package and grown into a confident multiline professional, strengthening her territory and forging new brand partnerships along the way. Albin treats retailers as true partners, attending their events and learning what works for each store, while working respectfully with vendors to find solutions that serve everyone. Colleagues credit her polished, eloquent presence, saying they would take her advice on just about anything.
Kristen Alderman, The Link Companies Kristen Alderman of the Link Companies starts her days bright and early, and it shows: She surpassed her sales goal for the entire year before September even rolled around. Alderman, who covers northern Mississippi and western Tennessee, gets there not by overselling but by being present in her accounts, helping store owners get the right product at the right time. While many retailers complain they rarely see a rep, Alderman’s accounts can’t say the same, and some say she is the only rep they see. She is also a fierce advocate for her retailers, expecting vendors to treat her customers with the same care she does. For Alderman, helping customers succeed is the surest path to her own success. 3 0 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
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Kim Bartolotta, The Link Companies Kim Bartolotta has spent more than 40 years in the gift industry, primarily serving New England states through the Link Companies. Her approach goes well beyond catalog selling. She makes regular store visits to assess product and plan restocking and uses her sharp eye for trends to recommend creative display strategies that meaningfully improve shelf appeal. Retailers describe her not as a typical sales rep but as a strategic advisor: someone who listens carefully to a store's identity, offers solutions quickly when challenges arise and remains deeply invested in each account's long-term growth.
Deanna Cornwall, OneCoast With nearly 15 years in the business, Deanna Cornwall is currently a territory manager with OneCoast, working across north Houston, East Texas and parts of Louisiana. Cornwall’s value to her retailers goes well beyond product knowledge: She studies sales history, guides assortment decisions based on real data and provides reliable follow-through on shipping and fulfillment so her customers always know where their orders stand. She brings fresh energy and keen merchandising instincts to every visit, helping stores choose products that fit their customers and their brand perfectly. Her retailers say she genuinely feels like part of their team — a true partner invested in shared success.
Julie Dakin, Gib Carson Associates Julie Dakin has been with Gib Carson Associates for more than 11 years, covering central and southwest Ohio and northern Kentucky. A trusted resource to the independent retailers she serves, Dakin brings deep product knowledge and genuine enthusiasm to every buying session. She takes time to learn each store's customer base and tailors her recommendations accordingly, walking buyers through complex product lines with patience and clarity. Dakin advises on assortment size and display strategy, and even volunteers to help retail clients set up ahead of major events. When order or invoice issues arise, she personally follows through until the problem is resolved.
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SPECIAL SECTION – SALES REPS TO WATCH
Mary Page DuRant, Ivystone Mary Page DuRant is a true road warrior, covering western North Carolina and South Carolina for Ivystone, day in and day out to serve her accounts. DuRant pairs that consistency with creativity, finding inventive ways to engage with retailers and help them grow their businesses. A key part of her approach is helping stores build their product assortments, an effort that keeps displays fresh and shop floors interesting while strengthening each retailer’s bottom line. Her hands-on, partnership-minded style of selling blends reliable service with fresh thinking, all aimed at her customers’ success. DuRant is regarded as a consummate sales professional and a pillar of the Ivystone sales team.
Molly Finley, CMA Molly Finley of CMA spent more than 16 years excelling with a single line, Mud Pie. In 2024, the agency handed Finley a full line package and a redesigned Inland Empire territory in California, a major shift she embraced without hesitation. She quickly climbed the sales charts and is already nearing her 2026 goal while delivering double-digit growth with several of her brands. Her enthusiasm for the lines she carries is so genuine that she works samples into her own distinctive personal style, an authenticity that resonates with her customers and makes each brand feel important. Finley may sometimes fly under the radar, but colleagues see her as one of the brightest stars on the team — she’s a kind, hardworking colleague always quick to help.
Jeff Gales, The Link Companies Jeff Gales has been a rep in the gift industry for 18 years, currently serving as a territory manager with the Link Companies covering western Pennsylvania and northwestern Virginia. Known for his humility, positive energy and genuine care for his customers, Gales has grown his territory year after year while simultaneously owning and operating two retail stores and two bakeries of his own — a testament to his discipline and time management. He consistently goes beyond the transaction to understand each retailer's needs and offers solutions that help their businesses thrive.
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COMING WINTER
DECEMBER & JANUARY
MARKET ISSUES
The December 2026 and January 2027 issues are our must-read winter market issues where retailers can find new products to refresh retail shelves. Packed with show news and product introductions, we will also bring you Reader Ranking coverage of the industry's best manufacturers and service providers as voted on by you, our readers. Combined with Bonus Distribution at all the major shows, it's the perfect time to invest your marketing dollars and start 2027 off right.
DECEMBER AD CLOSE: NOVEMBER 10, 2026
MATERIALS DUE: NOVEMBER 16, 2026
JANUARY AD CLOSE: DECEMBER 4, 2026
MATERIALS DUE: DECEMBER 11, 2026
SPECIAL BONUS SHOW DISTRIBUTION: Dallas, Atlanta, Las Vegas and various regional markets Call Today And Book Your Space! Associate Publisher GARRY GRENIER
Account Executive BETSY MALITO
ggrenier@giftsanddec.com
bmalito@giftsanddec.com
224-558-9996
925-998-6706
giftsanddec.com
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SPECIAL SECTION – SALES REPS TO WATCH
Carolyn Shingleton Goldman, OneCoast Carolyn Shingleton Goldman brings more than 20 years of experience across sales, retail ownership and territory management to her role as Oklahoma's territory manager for OneCoast's Gift Division. Goldman understands her retailers' unique store identities and never pressures a buyer to take on product that isn’t a good fit for the store. Her genuine curiosity about what does and doesn't work in each shop keeps her recommendations relevant and respected. Retailers describe her as consistently welcoming — at market or on the road — with a warmth that extends to staying late after a long day at market to ensure a customer on a time crunch could write and view product comfortably.
Sharon Hannah, Anne McGilvray & Co. Sharon Hannah has been a sales representative with Anne McGilvray & Co., for 27 years, covering Los Angeles, Ventura and Santa Barbara counties. Her career path through showroom management, manufacturing and retail has given her a multidimensional understanding of the industry. Hannah pairs sharp business instinct with genuine enthusiasm, consistently matching retailers with products that resonate with their specific customers rather than simply pushing a line. Her ability to spot emerging trends and champion new product brings fresh energy each season. Retailers describe their check-ins with Hannah as interactions they genuinely look forward to — filled with warmth, authenticity and trust earned through a consistent, results-driven partnership.
Meredith Hudson, Just Got 2 Have It Meredith Hudson of Just Got 2 Have It, who covers parts of Alabama, Tennessee and Kentucky, has been a member of the agency’s Southeast Lifestyle division since 2022. She regularly exceeds her goals and earns a spot in the agency’s Million Dollar Club. Hudson also brings more than 20 years of experience in merchandise management, visual merchandising, purchasing and sales, giving her a retailer’s view of each account. She stays connected between visits through a monthly newsletter and personalized emails on new products and promotions. Customers say she never needs reminders, coordinates trainings and takes ownership of problems rather than passing them to customer service. And she freely shares strategies with fellow reps.
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Ruth Jacobs, The Link Companies Ruth Jacobs of the Link Companies, based in Rochester, N.Y., excels at helping independent retailers stand out in a crowded marketplace. Her signature strength is spotting opportunities to develop custom products made exclusively for her accounts, giving stores something shoppers can’t find anywhere else and another reason to become a destination in their communities. Jacobs takes time to learn each retailer’s customers and what makes the store special. Her commitment extends well beyond writing orders: She regularly volunteers her own time to help with store events, promotions, merchandising and special occasions whenever a customer needs help. Retailers know Jacobs listens, follows through and brings fresh ideas, serving as a creative partner, problem solver and, at times, their biggest cheerleader.
Rachel Lundberg, Stack & Co. Rachel Lundberg spent 22 years as a sales representative and now owns the agency Stack & Co., which she purchased a few years ago. Ownership hasn’t kept her off the road, however; Lundberg still logs long hours visiting accounts across Seattle, Southwest Washington and Eastern Montana. She personally sets appointments and brings her customers to major trade shows throughout the year to see what’s new. Lundberg also plans and staffs two additional shows of her own, where her booth features both her brands and other complementary brands. With accounts, she acts as a merchandising partner, sharing best sellers, recommending lines she believes stores should carry and explaining exactly why each is a good fit.
Ashley Miller McKinney, Gib Carson Associates Ashley Miller McKinney represents Gib Carson Associates across eastern North Carolina, where her retailers describe her as far more than a sales rep — she functions as a project manager, advocate and strategic partner rolled into one. Miller McKinney tracks shipments, resolves invoice issues and follows through on every open task with speed and precision that her customers say is unmatched. Her consultative approach is rooted in strong product knowledge, genuine integrity and an understanding of each customer's goals and has contributed to substantial growth for her accounts over the past six years.
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SPECIAL SECTION – SALES REPS TO WATCH
Vicki Newman-Letbetter, The Butler Group Vicki Newman-Letbetter pairs heartfelt service with sharp strategy for accounts in metro Atlanta and across Georgia. Working for the Butler Group, Newman-Letbetter is highly organized, often anticipating customer needs before they arise and working hard to ensure no detail is missed. She is a hands-on partner who assists with open houses, delivers free product when it’s available and jumps in to help with displays that bring a store owner’s vision to life. When problems come up, she stays on them until they are fully resolved and never makes retailers feel they are asking too much. She does it all with a smile, celebrating customers’ wins as her own and supporting store staff as well as the business itself.
Liz O'Mara, Simblist Group Liz O’Mara has been a road rep for more than 30 years, currently with Simblist Group, and her approach has stayed constant through decades of industry change: Customers come first. Covering Georgia, O’Mara is regarded as one of the most well-rounded reps in the business, treating every account with the same care. She works hard to find the products that are the best fit for each business, and when her own lines don’t have the answer, she will point retailers to someone else who does. For O’Mara, taking care of customers is the most important ingredient for success in the industry. Above all, she shows up, and teammates and retailers alike know they can count on her whenever they need her.
Heidi Park, Anne McGilvray & Co. Heidi Park's career in the gift industry spans more than 30 years, beginning in her family's business, Park Avenue Agents — founded by her mother in 1976. For the past decade she has represented Anne McGilvray & Co., across western Washington and Alaska. Park’s industry roots give her an instinctive understanding of what works at retail and she applies that knowledge with the directness and honesty that her buyers deeply respect. She tells it like it is, whether advising on assortment, calling out underperforming categories or encouraging a retailer to try a new vendor. Retailers say her clarity consistently leads to better buying decisions and they applaud that she prioritizes in-person connection across a large, demanding territory.
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Brooke Roberson, Diverse Marketing Brooke Roberson has worked with Diverse Marketing for more than six years as a gift sales representative covering the greater Houston area. Known for her ability to truly listen before offering opinions or suggestions, Roberson has earned a reputation as a rep who understands her customers. She takes full ownership of her accounts, investing time to understand each store's customer profile and carefully building assortments that drive sell-through and foster sustained loyalty. Her communication is clear and timely, her followthrough is disciplined and she approaches every vendor and retailer interaction with professionalism and optimism.
Robert Ruble, Just Got 2 Have It Robert Ruble covers Virginia and West Virginia for Just Got 2 Have It’s Mid-Atlantic division, and his dedication shows in his mileage. Ruble spends more than 100 nights a year in hotels, keeping his accounts on a tight rotating schedule so he can offer the face-to-face support they value. It pays off: He regularly exceeds his goals and earns a place in the agency’s Million Dollar Club. A lifelong passion for retail, with roles ranging from store management to marketing, gives Ruble a practical sense of what retailers need. He has mentored numerous reps over the years and is a go-to resource on the agency’s lines. Each holiday season, he even delivers homemade candy treats to customers, a beloved tradition that’s earned him the nickname “The Candy Man.”
Lessley Singleton, Two’s Company Lessley Singleton has been a territory manager with Two's Company for 15 years, covering Mississippi and northern Alabama. In a landscape where many reps are rarely seen or heard from, Singleton stands out through consistent in-person visits, proactive communication and availability around the clock. She keeps her retailers informed of seasonal arrivals, pre-order opportunities and product specials without overselling and always offers her honest opinion when asked. Her customers appreciate that they can text her at any hour to check stock, place orders or track back orders, and count on a quick response every time. Her upbeat, steady presence is a constant that her retailers rely on.
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SPECIAL SECTION
Introducing 40 Under 40 A new list honoring the next generation of gift and home leaders will debut in November 2027. Every industry needs people who look ahead. In gift and home, those people are already among us: the retailer who is taking community engagement to the next level; the product developer who is using artificial intelligence in creative, new ways; the young rep who is helping to mainstream communications; and the founder whose small brand is suddenly on hundreds of shelves. Starting next year, we want to give them a stage. In our November 2027 issue, Gifts & Decorative Accessories will debut its first 40 Under 40 list, recognizing 40 professionals under the age of 40 who are shaping where our industry goes next. The 40 Under 40 list will join our 20 Women of Influence as one of the signature honors we publish each year, and it will replace our 20 Sales Reps to Watch list. That decision was not made lightly. Sales reps are the connective tissue of this business, linking manufacturers and retailers and carrying ideas from showroom to sales floor. We remain committed to honoring them, and we will continue to do so through our regional Sales Representative of the Year awards in our Retailer Excellence Awards program. But the gift and home industry is changing fast, and a 40 Under 40 list lets us look forward. It gives us a way to celebrate rising talent across every corner of the industry, from retail and
manufacturing to design, sales, marketing and operations, and to help nurture the people who will carry gift and home into its next chapter.
How to Participate
We are asking our readers to help us discover the brightest young minds in our industry. In general, honorees will: • Be under 40 years old as of Nov. 1, 2027 • Work in the gift and home industry, whether at a retailer, manufacturer, wholesaler, rep group, design firm, trade organization or industry service provider • Show measurable impact in their role, such as business growth, a successful launch or a better way of doing things • Demonstrate leadership, whether by managing a team, mentoring others or championing a cause • Contribute to the broader industry and their community Start thinking now about who belongs on this list. It might be someone on your team, a vendor or customer you admire, a peer at another company or even yourself. Selfnominations will be welcome. Nominations will likely open in July 2027. Watch upcoming issues, our newsletter and giftsanddec.com for details. We can't wait to meet the people who will lead this industry forward.
Lenise Willis Editor in Chief
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THE
MARKET SCENE
Pack Your Bags. MARKET SEASON IS CALLING.
CONTRIBUTOR CONTENT
Atlanta Market www.atlantamarket.com
Atlanta Market Celebrates Milestone 70th Anniversary What are the top three points of distinction to your Market? • Depth and breadth of product. Atlanta Market brings together more than 6,000 brands across gift, lifestyle, home décor, furnishings and outdoor living, allowing buyers to source broadly while going deep in key categories. • Relationships and discovery. Atlanta offers the established brands buyers rely on alongside emerging resources and new lines, with opportunities to connect face-to-face with vendors, sales representatives and industry peers. • A proven destination that continues to evolve. In 2027, we’ll celebrate 70 years since the first Atlanta Merchandise Mart opened in 1957. The marketplace has grown and evolved, but its purpose remains the same: bringing buyers and sellers together to build stronger businesses. That idea is at the heart of our new campaign, WHERE YOUR BUSINESS IS MADE.
What are the featured categories or destinations buyers will not want to miss? Winter Market is always strong for seasonal, with showrooms on Floors 1620 in Building 1 showcasing new holiday collections. And Atlanta remains a top destination for everything from general gift to gourmet, tabletop, children’s, jewelry, stationery and handmade products. In addition to showrooms, buyers flock to First Finds (temporaries) in Buildings 2 and 3 where nine floors of emerging and established brands present their newest wares.
Have you implemented any significant changes to your show format or product presentation? We continue to refine how resources are presented across campus to make discovery easier and help buyers use their time effectively, including clearly defined First Finds destinations.
Are there any exciting new or emerging categories featured? One of the most visible additions for Winter 2027 is the return of Antiques on Floor 1 of Building 3. Its cash-and-carry format offers a different sourcing experience, where buyers can discover one-of-a-kind pieces and take purchases with them. We’re also seeing continued crossover among gift, lifestyle and home, especially with traditional gift retailers incorporating personal care, fashion accessories and apparel. Our offerings follow suit, allowing buyers to explore opportunities and see how products across categories can work together in their stores.
What has your Market analysis told you about the buyer experience you offer? One of Atlanta Market’s greatest strengths is the ability to accomplish a tremendous amount in one trip. Buyers can reconnect with established vendors, discover new resources, compare products in person and source across multiple categories. It also reinforces the importance of the human side of wholesale. Digital tools support research and planning, but Market provides face-to-face conversations, hands-on product discovery and the opportunity to find something you weren’t necessarily searching for.
in housewares and tabletop. The recent announcement that the International Housewares Association will move The Inspired Home Show to Atlanta beginning in January 2028 is already generating renewed interest in these categories, including tenant renewals and new exhibitors for AmericasMart.
What are your expectations for the 2027 event? We expect Winter 2027 to build on what Atlanta Market has always done best: bring the industry together to discover products, strengthen relationships and make decisions that shape the year ahead. The 70th anniversary gives us an opportunity to celebrate the history of the Atlanta marketplace while looking forward.
What trends point to a strong Market season in 2027? Retailers continue to operate in an environment where differentiation matters. They need products that give customers a reason to visit and buy, while balancing proven performers with something new. That puts a premium on places where buyers can efficiently compare resources and uncover products that distinguish their assortments. We’re also seeing significant momentum
SHOW DATES Atlanta Market
January 12-17, 2027 AtlantaMarket.com
This store, built by: Personify Shop, Atlanta, GA
WHERE YOUR BUSINESS IS MADE.
6,000+ brands. Three buildings. Countless businesses made stronger.
JANUARY 12 – 17, 2027 PRODUCT: DANICA, ACCENT DECOR & ROOMYTOWN TO THE TRADE | ©2026 IMC Manager, LLC
CONTRIBUTOR CONTENT
Las Vegas Market www.lasvegasmarket.com
What has your Market analysis told you about the buyer experience you offer?
Las Vegas Market Features ‘Where the Year was Won’ Campaign What are the top three points of distinction to your Market? Las Vegas Market is the ultimate West Coast marketplace, with more than 3,500 brands across furniture, home décor, gift, seasonal, housewares, gourmet and more. With a mix of bestsellers and new introductions each season, buyers can source leading brands and discover emerging makers all in a single trip, making it one of the most efficient buying experiences for your business. Market also gives attendees the chance to experience unique West Coast product and the excitement of Las Vegas. After a full day of sourcing, buyers can round out their Market experience by exploring the city's dining, shows and attractions. Finally, attendees can expect an electric on-site experience. With a full calendar of industry panels, tours, networking opportunities and happy hours, attendees have time to connect with new reps, peers and fellow buyers.
What are the featured categories or destinations buyers will not want to miss? Building C should be every gift buyer's first stop for the latest introductions. As the product hub for gift, lifestyle and home décor, Building C invites attendees to roam
the floors and find top merchandise in the new year. Tabletop, housewares and gourmet, plus a strong offering of seasonal resources add to the assortment. Attendees searching for emerging vendors and unique discoveries can't miss First Finds: Gift and Home. Formerly known as the Gift & Home Temporaries, First Finds is the place to discover products and brands you've never seen before. Located within The Expo at World Market Center, First Finds features 450 artisans and makers, each bringing unique stories and products. With categories including Gift, Home, Design, Handmade, Kitchen + Table, Luxe and Immediate Delivery, First Finds is the destination to find the next big thing for your storefront.
Our on-site experience prioritizes helping buyers find key resources for their customers, enhanced by daily amenities, pop-up events and industry-led seminars and panel discussions. Buyers can learn from fellow business owners, and engage with one another and key brands throughout their time on campus.
What trends point to a strong Market season in 2027? Retailers continue to value in-person sourcing as the most reliable way to see, touch and experience new product introductions and to build lasting vendor relationships. Las Vegas Market remains the premier West Coast destination for buyers to find top trends, new inventory and connect with local reps.
What are your expectations for the 2027 event? We look forward to welcoming buyers January 24-28, 2027, for a world-class experience in a world-class city, fueled by dynamic product lines, inspiring programming and valuable connections. In a time when in-person sourcing and relationships are essential to doing business, start the year at Las Vegas Market.
Have you implemented any significant changes to your show format or product presentation? Our Where the Year Is Won campaign captures the energy and excitement Las Vegas Market is known for. Attendees can enjoy on-site experiences such as The Social, our hub for networking events within The Expo at World Market Center, plus floor happy hours and daily pop-up events. The Las Vegas Market experience simplifies buyer discovery by grouping complementary categories together to make sourcing more intuitive and efficient.
SHOW DATES Las Vegas Market
January 24 –28, 2027 LasVegasMarket.com
GIFTS THAT HIT THE JACKPOT. Explore the largest selection of Furniture, Home Decor, and Gift on the West Coast.
JANUARY 24–28, 2027
CONTRIBUTOR CONTENT
ASTRA
Built on Community, United by Play: Astra Turns 35 in 2027 What are the top three points of distinction to your Market?
education, professional development, and peer-to-peer learning.
A Market built specifically for the specialty play community.
Are there any exciting new or emerging categories featured?
Astra Marketplace & Academy is more than a trade show, it is a gathering place for independent toy retailers, manufacturers, sales representatives, affiliates, and other members of the specialty play community.
Astra continues to see exciting opportunities across specialty play, particularly among products that offer meaningful experiences rather than simply occupying a category on a shelf.
Meaningful connections and community.
We are seeing continued interest in products that encourage open-ended play, creativity, social connection, sensory exploration, learning, and family engagement. There is also growing opportunity for products that give children and families new ways to interact, create, and play together: Merging the rise of the Kidult trend as well as the push for less technology and more open-ended play for children.
One of Astra’s greatest strengths is the community that comes together at Marketplace & Academy. Buyers have the opportunity to discover new products while building relationships directly with manufacturers, fellow retailers, and industry leaders. These connections continue long after the show ends. Discovery, education, and inspiration in one experience. Marketplace & Academy brings product discovery and professional development together. Buyers can explore innovative products, learn from industry experts, connect with peers, and leave with new ideas they can take directly back to their stores.
What are the featured attractions buyers will not want to miss? Ultimately, it’s the full range of specialty play represented throughout the Market, from classic toys and games to emerging products that encourage creativity, imagination, learning, movement and connection. The Astra Play Awards, Astra’s signature awards program, feature a curated selection of products across a variety of categories chosen by Certified Play Experts, with winners voted on by Astra retail members. The program helps buyers discover standout products that celebrate the best in play. The Astra Experience provides an interactive destination where attendees can engage with products, discover Play Award finalists, and experience the kind of handson play that makes specialty toys unique. And, of course, the Academy remains an essential part of the Marketplace experience, giving attendees opportunities to strengthen their businesses through
What has your Market analysis told you about the buyer experience you offer? Our experience continues to reinforce that buyers are looking for more than products; they are looking for relationships, ideas, education, and confidence in what they bring into their stores. Specialty retailers value the ability to meet manufacturers face-to-face, experience products firsthand, learn from other retailers, and discover products that may not be found through traditional retail channels. That is why Astra continues to focus on creating an experience where buyers can discover, connect, learn, and play.
What trends point to a strong Market season in 2027? For 2027, we see continued opportunity around the growing consumer desire for experiential, hands-on, and meaningful play. One trend that stands out today is what we like to call the “squishy craze,” highlighting the current demand for tactile, sensory play experiences. While trends will continue to evolve as we head into the new year, monitoring what captures consumers’ attention will be key to identifying the next wave of must-have products. Specialty retailers are uniquely positioned to stay ahead of these shifts by curating fresh, engaging experiences for their customers. We also see continued importance in
astratoy.org
independent and specialty retail, where knowledgeable retailers can introduce customers to unique products and provide a personal shopping experience that cannot be replicated by simply searching online.
What are your expectations for the 2027 event? In 2027, Astra celebrates its 35th anniversary, and Marketplace & Academy in Pittsburgh will be the centerpiece of that celebration. We’ll bring Astra’s history to life throughout the event, including at our Awards Gala, with special moments highlighting the people and milestones that have shaped our community over the past 35 years. We’ll recognize our founding members and the many individuals who have helped Astra grow into what it is today, while also looking ahead to the future of specialty play. We invite members to be part of telling Astra’s story by sharing old photographs and memories that we can incorporate into the celebration. Please send your photos and stories to marketing@astratoy.org. As we mark this milestone, our goal is to make Marketplace & Academy 2027 an opportunity to reconnect, celebrate our shared history, discover what’s next, and build excitement for the future of Astra and the specialty toy industry.
SHOW DATES Astra Marketplace & Academy June 6-9 David L. Lawrence Convention Center Pittsburgh, PA
CONTRIBUTOR CONTENT
Dallas Market Center www.dallasmarketcenter.com
centerpieces, stationery, hostess gifts, and tabletop; and the allure of pretty board and social games that can double as décor.
What has your Market analysis told you about the buyer experience you offer? Our buyers are clear: they come for the product and return for the experience. One marketplace, one trip makes Dallas efficient, and that’s why so many first-time buyers become loyal regulars. Most buyers tell us that Dallas Market Center is their only buying destination.
Starting Strong in Dallas What are the top three points of distinction to your Market? Retail is changing, and Dallas Market Center is leading the way to support busy retailers as they expand their merchandise mix, adding gift to home stores, fashion accessories to gift shops, and gourmet and tabletop to round out their mix. No other marketplace offers the breadth of brands to support that kind of buying in a single trip. Dallas is also the FIRST market of the year, giving retailers the earliest opportunity to see 2027 collections. With gift, home décor, holiday, floral, lighting, gourmet, housewares, and fashion accessories all inside one marketplace, buyers accomplish more in less time. Plus, Dallas’ central location makes it easy to reach from every region, and it’s a welcoming, safe city to visit.
What are the featured categories or destinations buyers will not want to miss? Holiday/Floral is so important in January, since it’s the earliest opportunity to write holiday orders for the year ahead. Buyers will also find strong assortments in Gift, Paper, Game Day, Toys & Games, and Garden & Outdoor. The TEMPS are also a must-see! Savvy retailers start there to get a first look. World Trade Center Floor 12 is our biggest floor of new finds, including a growing gourmet marketplace, and LUXE on Trade Mart Floor 1
features a juried collection of design-forward gifts, home décor, textiles, and tabletop. If you need product now, Cash + Carry on World Trade Center Floor 11 and in our permanent 7th-floor showrooms offers immediate inventory to take home right away.
Have you implemented any significant changes to your show format or product presentation? The TEMPS are easier than ever, with four trend-filled neighborhoods across two buildings, World Trade Center and Trade Mart, organized to help buyers shop smarter in less time. Buyers shopping home accents will find plenty that’s new in the Interior Home + Design Center, including new exhibitors Ngala Trading in The Gallery and John Robshaw Textiles in the Textile Salon. In the World Trade Center, showrooms like Market Hill on 6 by Paul Michael and Blue Ocean Traders are full of one-of-a-kind finds. And we are excited that Audrey’s Home and Gift is opening a large new showroom in the Trade Mart.
Are there any exciting new or emerging categories featured? Yes! The January 2027 issue of SPARK, Dallas Market Center’s magazine, highlights three themes buyers will see across campus: wild animal prints such as zebra, cheetah, leopard, tiger, and tortoise; how to be the host with the most, spanning gourmet food,
Buyers also leave inspired, with a clear vision for their stores thanks to elements like The Masters Series demonstrations for floral and holiday, the gift and design programming, and the many new collections debuting in one place. And there’s nothing like sourcing in person — seeing and touching product firsthand and building relationships with sales reps who know a retailer’s business. That’s something no amount of scrolling can replace.
What trends point to a strong Market season in 2027? We have market momentum. Our 2026 markets each brought a fresh wave of new buyers, and the larger context is that consumer spending in general remains a steady engine of growth, especially in our part of the country. As the first market of the year, January sets the tone for everything that follows, and all signs point to a great 2027. We are confident that retailers will arrive in Dallas ready to discover what’s new, get inspired, and write orders with confidence, and we can’t wait to welcome them.
SHOW DATES Dallas Total Home & Gift Market Jan. 6–12, 2027 TEMPS, Jan. 6–9, 2027
Total Home & Gift Market JANUARY 6—12, 2027 | TEMPS JANUARY 6—9 JUNE 23—29, 2027 | TEMPS JUNE 23—26 Gift & Home Market MARCH 16—19, 2027 SEPTEMBER 14—16, 2027
DALLAS IS THE One Discover new brands and bestsellers to set your store apart. One marketplace. One trip. A smarter way to stay ahead.
CONTRIBUTOR CONTENT
The Inspired Home Show www.theinspiredhomeshow.com
The Inspired Home Show 2027 Debuts Reimagined Show Floor anything that helps them find what’s next in an efficient manner. The Discovery Park will be a big draw for buyers looking for emerging brands and first-to-market products, and the Inventors Corner gives them direct access to entrepreneurs before those products hit the market.
What are the top three points of distinction to your Market? 1. Influential buyers – The Inspired Home Show® attracts a broad mix of buyers, from independent store owners to global retailers. In 2026, U.S.-based attendees alone represented more than 100,000 retail locations and nearly $75 billion in buying power. 2. Full range of home and housewares under one roof – Over three days, buyers can explore every major category in home and housewares, discovering products from startups to legacy brands. 3. Consumer media exposure – The 2026 Show generated more than 645 million media impressions, with journalists from outlets including The New York Times, News Nation, Yahoo, Real Simple, Buzzfeed, CNN Underscored and Forbes, along with home and housewares social media influencers and creators discovering and sharing new products.
What are the featured destinations buyers will not want to miss? The Inventors Corner (start-up entrepreneurs with single products) and the Debut Incubator (small brands newer to market) are not-to-be-missed for discovering emerging companies and getting to know the people behind them. For a quick overview of new products – from a variety of exhibitors small to large – make sure to check out the New Product Showcase located within the Buyers Club and New Exhibitor Showcase. These are product-only displays where you can spot new items
and identify booths you’d like to visit. The Pantone ColorWatch Display is also a perennial favorite. Immerse yourself in the legendary color company’s home color palettes for 2028, while also discovering home products that embody their trend forecasts.
Have you implemented any significant changes to your presentation? In 2027, we’ve completely reimagined the Show floor to deliver a dynamic, discovery-driven and engaging experience for buyers and sellers. The industry’s core categories – Clean + Contain, Dine + Décor and Wired + Wellwill now be united in the South Hall, encouraging cross-category exploration. The North Hall will become a dedicated destination for global manufacturing and sourcing. The new configuration will create highenergy attractions including the: • Innovation District, which brings together the Inventors Corner, gia Student Design Winners and Education Programming for a destination centered on fresh thinking and new ideas. • Discovery Park, which transforms the Debut Incubator, Candle Pavilion, Pet Products Pavilion and SPLiCE Licensing Hub into a park-inspired area celebrating new business opportunities.
Are there any exciting new categories featured? We expect buyers to gravitate toward
For our core categories, the new reconfigured South Hall makes it easy to find kitchen, tabletop, organization, small electronics and more side by side, which saves buyers time and sharpens comparisons. As pet continues to be one of the fastest-growing areas of home, the Pet Products Pavilion and Puppy Park will be a hit. Across the board, buyers are telling us they want discovery, sourcing options and efficiency, and that’s what the 2027 Show is designed to deliver.
What trends point to a strong Market season in 2027? We’re in an extremely competitive marketplace right now. Consumers are still spending, but they’re becoming much more selective on what they buy, who they buy from, and for how much. New products, innovation and on-trend indulgences are what’s needed to capture their spend – and that’s exactly what you can find at markets.
What are your expectations for your 2027 event? The Inspired Home Show provides a vital in-person platform for discovering innovation, building partnerships and advancing the industry. Since IHA recently announced that it will co-locate the Show alongside Atlanta Market in 2028, the 2027 Show will provide an exciting opportunity to bring the industry together in Chicago one final time to celebrate the Show’s rich history, while discovering what’s next in the marketplace.
SHOW DATES The Inspired Home Show
March 9-11, 2027 McCormick Place, Chicago
WHERE THE GLOBAL HOME + HOUSEWARES INDUSTRY
COMES TOGETHER Discover new brands and products you won’t find anywhere else Diversify your supplier base Connect face-to-face with partners Save time under one roof, over three days
NEW FOR 2027: A Reimagined Show Floor Register Now TheInspiredHomeShow.com © 2026 International Housewares Association. All Rights Reserved.
CONTRIBUTOR CONTENT
Messe Frankfurt www.messefrankfurt.com
Messe Frankfurt Presents an International Sourcing Trifecta
Together, Ambiente, Christmasworld and Creativeworld represent the world’s leading international marketplace for consumer goods. Held simultaneously each February at Messe Frankfurt in Germany, the three trade fairs create an unparalleled sourcing platform where buyers can efficiently discover products, identify emerging trends and build relationships with suppliers from around the world. Ambiente offers an exceptionally broad product spectrum across five key areas: • Dining: tabletop, kitchen products, cookware, glassware, gourmet gifts and dining accessories. • Living: home décor, furnishings, decorative accessories, lighting and interior design. • Giving: giftware, stationery, personal accessories, jewelry and lifestyle products. • Working: modern workplace solutions, office design and commercial furnishings. • Contract Business: products and solutions for hospitality, architects, designers and commercial projects. Christmasworld showcases the latest in seasonal decorations, holiday products, candles, decorative lighting, floristry, visual merchandising and large-scale decorative installations for retail and public spaces. Creativeworld highlights fine art materials, hobby and craft supplies, DIY products, educational creative products, textile and paper crafts, and innovative techniques that inspire retailers and creative professionals alike.
What has market analysis told you about the buyer experience you offer?
Our research consistently shows that buyers place tremendous value on efficiency, international product diversity and meaningful face-to-face business opportunities.
year, they can source across numerous product categories, evaluate trends, strengthen supplier relationships and identify new business opportunities during a single visit.
Today’s retail environment requires buyers to make informed purchasing decisions while staying ahead of rapidly changing consumer preferences. The simultaneous presentation of Ambiente, Christmasworld and Creativeworld enables visitors to accomplish multiple business objectives within one visit - from sourcing new collections and identifying trends to meeting existing suppliers and discovering emerging brands.
What is your message to buyers about the unique market experience these shows offer?
Equally important is the quality of the audience. The fairs attract senior decision-makers from retail, wholesale, e-commerce, hospitality and design communities worldwide, creating an environment where meaningful business conversations take place and long-term partnerships are established.
How has international interest grown in recent years? International participation continues to be one of the defining characteristics of all three fairs. Recent editions have welcomed exhibitors and visitors from approximately 170 countries, reinforcing Frankfurt’s position as one of the world’s most important international meeting places for the consumer goods industry. As supply chains become increasingly global and consumer trends evolve more rapidly, businesses recognize the importance of connecting with international partners in person. That demand continues to drive strong participation from every market segment across every major region of the world.
Please address the cost effectiveness of attending these shows. One of the greatest advantages of these consumer goods fairs is the efficiency they offer. By bringing together three world-leading trade fairs under one roof and during the same time period, buyers are able to maximize both their time and travel investment. Rather than making multiple international trips throughout the
There is simply no substitute for experiencing the global marketplace in person. Ambiente, Christmasworld and Creativeworld provide an environment where buyers can compare products firsthand, engage directly with manufacturers, discover innovations before they reach the broader market and gain valuable insight into future consumer trends. Beyond sourcing, the fairs foster collaboration, inspire creativity and create opportunities for businesses to expand internationally. Whether visitors are seeking established global brands or emerging suppliers, they will find an unmatched concentration of innovation, expertise and business opportunity.
What has the Messe Frankfurt brand come to represent? The Messe Frankfurt name represents quality, professionalism, innovation and international reach. Our events are recognized for bringing together the right exhibitors, the right buyers and the right decision-makers in an environment that supports meaningful business development. For companies around the world, participating in a Messe Frankfurt event means becoming part of a truly global marketplace where ideas are exchanged, partnerships are formed and businesses grow.
SHOW DATES Ambient/Christmasworld
January 29 – February 2, 2027
Creativeworld
January 29 – February 1, 2027 Frankfurt am Main
JAN 29– FEB 2, 2027 FRANKFURT,GERMANY
MOVING THE MARKET TOGETHER JAN 29– FEB 2, 2027 FRANKFURT,GERMANY
JAN 29– FEB 1, 2027 FRANKFURT,GERMANY
A mega-event for the international consumer goods industry: three leading trade fairs in Frankfurt showcase all the new products and trends at the same time – from table, kitchen and household through furniture and accessories to seasonal decorations and DIY articles. Countless synergies and a varied programme make for a successful multi-trade-fair visit! Global networking, international inspiration. consumergoods.messefrankfurt.com info@usa.messefrankfurt.com Tel. +1 770 984 8016
CONTRIBUTOR CONTENT
NYNOW
www.nynow.com
NY NOW Celebrates the Return of HANDMADE, Easier Sourcing Layout What are the top three points of distinction to your Market? 1. A diverse and growing brand roster: Winter 2027 brings together an exciting mix of new brands, established returning exhibitors and expanded presentations from key brands, offering buyers a broad range of products and fresh discoveries across the gift, home and lifestyle industries. 2. An expanded network of sales agency partnerships: New partnerships with Just Got 2 Have It and Fieldstone, alongside returning agencies Ivystone, Simblist and Harper Group, will bring more brands and retail relationships to the marketplace, creating additional opportunities for buyers to discover products and connect with vendors. 3. A more intentional, buyer-focused marketplace: With a simplified floor plan, three core destinations and the return of HANDMADE, NY NOW is making it easier for buyers to navigate the show, discover new products and source across categories, styles and price points.
What are the featured destinations buyers will not want to miss? Winter 2027 will be organized around three core destinations: Gift & Lifestyle, Home and HANDMADE. Together, these destinations offer buyers a wideranging assortment of products, from established brands and emerging lines to independent makers and handcrafted goods. Buyers will also want to visit NOTED, the Greeting Card Association’s annual event, which returns as part of the broader NY NOW marketplace, bringing together greeting card publishers, artists and retailers.
Have you implemented any significant changes for 2027? Winter 2027 will feature a simplified floor plan organized around Gift & Lifestyle, Home, and HANDMADE, creating a more intuitive and intentionally merchandised marketplace. The updated layout is designed to make sourcing easier,
encourage exploration across categories and balance the breadth of the show with a more curated discovery experience. The Winter 2027 edition also marks the first full show cycle under Rockview Management Group ownership, with continued investment in strengthening relationships, expanding discovery and creating meaningful opportunities for brands and buyers.
Are there any exciting new or emerging categories featured? The return of HANDMADE is a key highlight for Winter 2027, expanding opportunities for buyers to connect with independent makers and discover handcrafted products. The marketplace will also welcome a range of new brands, including Finch & Fennel and Hazel Mazel from Creative Co-Op, tag, DM Merchandising, Mod Lounge and FLATOUTbear. Across the show, buyers can expect a mix of emerging brands, fresh product offerings and established names introducing expanded presentations.
What has your Market analysis told you about the buyer experience you offer? Our recent show performance reinforces the importance of offering buyers a compelling mix of product discovery, established brands and meaningful connections with exhibitors. Summer 2026 featured 460 brands, including more than 70 new or long-absent returning brands, and welcomed buyers from 49 states and 40 countries. Buyer attendance increased by 5%, demonstrating continued engagement with NY NOW as an in-person sourcing destination. For Winter 2027, the simplified floor plan and expanded agency partnerships build on these insights by making discovery more intuitive and connecting buyers with a broader network of brands and vendors.
What trends point to a strong Market season in 2027? Early application activity points to strong interest in Winter 2027, with
exceptionally high application volume across categories and a growing mix of new, returning and expanding brands. Expanded presentations from Designworks Collective and nora fleming, new and returning multiline sales agency partnerships, and the return of HANDMADE further strengthen the offering. NOTED is also showing strong momentum, with nearly 75% of its available space sold at the time of the October 1 announcement. Together, these indicators suggest continued interest in NY NOW as a place for retailers to discover new products, reconnect with established brands and build relationships across the industry.
What are your expectations for the 2027 event? We anticipate continued growth and strong engagement based on the changes already noted. Our focus is on bringing together a dynamic mix of brands and buyers, creating meaningful opportunities for discovery and commerce, and continuing to evolve NY NOW to meet the needs of the gift, home and lifestyle industries.
SHOW DATES NYNOW Winter Show
Jan. 31-Feb. 2 Javits Convention Center
CONTRIBUTOR CONTENT
ToyFest
www.toyfestus.com | www.thereunionexpo.com
ToyFest and The Reunion Join Forces to Offer a Broader Product Presentation each show to maintain its own identity.
What are the featured categories buyers will not want to miss?
The biggest change for 2027 is the expansion of the show experience through the co-location with both The Reunion and ToyFest. The two shows will share the same venue and dates, giving buyers one combined show experience and the opportunity to move between both markets with one badge. It adds more discovery and buying opportunities, while allowing each show to maintain its focused identity within the toy, gift, hobby, novelty, souvenir and resort markets.
The Reunion blends the core categories that serve the souvenir, gift and resort market, including apparel, gifts, souvenirs, jewelry and accessories, toys and games, home and specialty merchandise, and other products suited to destinationfocused retail. ToyFest features categories that serve toy, gift, and hobby markets including arts and crafts, building and construction, dolls/ action figures, games and puzzles, infant, novelty, outdoor, preschool, science, and collectibles.
One of the biggest opportunities we’re seeing is the continued need for retailers to buy smarter and plan earlier. Supply chain considerations, customization timelines, and seasonal planning all make Spring an important point in the buying calendar. We’re also seeing continued value in product discovery and vendor relationships. Retailers want fresh merchandise, but they also want dependable suppliers and the opportunity to actually talk through products, programs, and ordering needs. That plays directly into what both The Reunion and ToyFest was designed to provide: early buying, meaningful connections and practical value.
For 2027, the co-location also expands the potential for cross-category discovery, particularly for buyers whose businesses span toys, gifts, souvenirs, family entertainment, and related categories.
What are the top three points of distinction to your Market? 1. Meaningful connections & experience beyond. ToyFest and The Reunion are intentionally designed at a manageable scale, giving buyers and exhibitors time for productive conversations and relationshipbuilding. That connection continues beyond the show floor through special events like the Meet & Greet welcome party, Morning Masterpieces, Game Night, the Hall of Fame Induction and Best of Show - creating an experience that brings the toy and gift industry together to connect, discover, celebrate and have fun. 2. Practical value. From exhibitor costs and freight benefits to the overall efficiency of the buying experience, the event is designed to make participation worthwhile for both sides of the market - helping exhibitors maximize their investment while giving buyers an efficient and productive way to do business with great show specials! 3. More to discover. By bringing The Reunion and ToyFest together, buyers can explore a broader mix of toys, gifts and complementary products in one trip, while exhibitors gain exposure to an expanded audience of retailers. The co-location creates new opportunities for discovery and cross-category buying while allowing
What are your expectations for the 2027 event?
What has your Market analysis told you about the buyer experience you offer? Market analysis has reinforced that buyers value efficiency, product discovery and meaningful time with vendors. Both ToyFest and The Reunion are built around creating a productive, buyer-friendly experience without the noise of a massive market. By bringing the right buyers and exhibitors together in a manageable environment, buyers have the time and space to discover new products, have meaningful conversations and build relationships that lead to business. It’s a shared philosophy of quality over quantity and connection over chaos.
What trends point to a strong Market season in 2027?
“We’re looking at 2027 as an opportunity to build on what makes The Reunion different while expanding the overall buying experience,” said Evan Shoda, CEO of RedlineXpo Events. “Ultimately, both The Reunion and ToyFest want buyers to leave feeling that their time at the event was productive, conversations mattered, and they found products they can take back to their stores,” said Carrie Scanlan, ToyFest Show Director.
SHOW DATES ToyFest/The Reunion
April 14-16, 2027 The Expo at World Market Center, Las Vegas
TWO PREMIER SHOWS. ONE BIG OPPORTUNITY. More to find. More to discover. More of the community you love.
JOIN US IN
2027 A P R I L 1 4 -1 6 The Expo at World Market enter Las Vegas
WTHRA is Celebratingg 655 Years!
Learn more at ToyFestUS.com
Coming In December Reader Ranking Winner Coverage
2026
The response has been phenomenal! Thousands of votes were cast in our 5th Annual Reader Rankings Survey. We’ll tell you who won in our December issue.
Stay tuned!
giftsanddec.com
RETAIL “I get discouraged every time I see an Amazon truck cruising around the neighborhood. We feel like David fighting Goliath — if this Amazon giant takes away even more of our holiday sales this year, it’s going to really hurt!” SEE MORE PAGE 58
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“If you can capture half of the sales from those who do buy from Amazon, and all of the sales from those who are loyal ‘shop localists,’ you could have a good season.” G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 57
RETAIL – SAVVY STORE SOLUTIONS
Q& A STANDING OUT FOR
SHOPPING SEASON From festive store events that create treasured memories to special promotions, here are a few ways to set your store up for success this holiday season.
Competing with Amazon Q: I get discouraged every time I see an Amazon truck cruising
around the neighborhood. We feel like David fighting Goliath — if this Amazon giant takes away even more of our holiday sales this year, it’s going to really hurt! Fourth-quarter sales are essential in determining whether we make a profit or not.
A: It’s heartening to remember who won the fight between
David and Goliath, although it’s going to take more than a single stone from a slingshot to bring down the giant that is threatening our livelihood. While we can’t stop Amazon’s encroachment into every aspect of the retail market, we can do our best to stake out our share. Coresight Research's 2025 weekly holiday report showed that up to 55 percent of American shoppers made a holiday purchase from Amazon. This means that almost half the people did not — and the statistic also doesn’t specify how many of each person’s holiday gifts were purchased from this mega business. Fortunately, shopping online and in person are not mutually exclusive. If you can capture half of the sales from those who do buy from Amazon, and all of the sales from those who are loyal “shop localists,” you could have a good season. How should you go about this? Think about the benefits of buying holiday gifts from an independent retailer: 1. The opportunity to touch, smell and feel the goods 2. Instant gratification of receiving purchases right away 3. Personal, knowledgeable sales assistance 4. A curated selection of products, including exclusives 5. The availability of boxing and gift wrapping 6. The joy of serendipitous discoveries Your social media and email blasts should convey these
5 8 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
strengths by focusing on the experience of shopping at your store, rather than just the products you carry. In addition to creating a festive atmosphere through your visual merchandising, appeal to your customers’ other senses through music, aroma and even refreshments. December is a great time to go beyond being just a store with goods on its shelves. Offer classes, free demonstrations, taste samplings and author or artist appearances. Hire a Santa to visit the store on a busy Saturday or bring in carolers from a local theater group. Busy shoppers appreciate the option of ready-to-give gift sets, ideas for stocking stuffers and grab-and-go, pre-wrapped options. Use shelf-talker signs to point out all of your locally made or exclusive items — anything that you carry that Amazon doesn’t. Your employees play a key role in setting your store apart from its online competitors. An efficient shopping experience is essential, but anything beyond that can make a holiday visit to your store a pleasure. Make sure that your staff is trained to answer most product questions and to give gift suggestions based on who the customer is shopping for.
The Power of Free Q: We’re always looking for ways to bring customers into our
shop, and continuously offering sales and storewide discounts is having a negative impact on our already narrow margins. Any ideas for a different approach?
A: Sales are important for clearing out slow-moving items so
that you can reinvest those inventory dollars in something new. They’re also an effective promotion when you offer your customers a good deal on merchandise that you’ve purchased at a special price. This allows you to advertise a sale while main-
taining your usual markup. But a storewide discount, or a sale on popular merchandise, should only be considered if you need to raise cash quickly. It may be helpful to think about the fact that one of the most appealing words in the advertising lexicon is “free.” This is the secret behind the gift-with-purchase, or “GWP,” concept. You encourage customers to buy something by including an additional item at no cost. The cosmetics industry thrives on this type of promotion, throwing in a cosmetics case or sample sizes of other products. Ask your vendors if they have an item available to you for free or at a low cost that you could offer as a GWP. The gift with purchase in your promotion could also be an experience, of course. We sell cookware and cutlery, so we could offer a free demonstration when a customer spends a certain amount. A cross-promotion with another local business might also be an option. Since customers love surprises, consider bundling a mystery item with a more desirable one. This could be a wrapped novel with any two hardcover fiction books, for example. This would
be a great way to move out some titles that might not be selling well or were purchased as remainders. Our customer email newsletter, which is sent out twice a month, sometimes features a free gift for the first 50 customers who mention seeing the offer. These are usually clearance items that we’ve sourced from our vendors at a low cost. We keep a stash of these products to use for our “First Friday on Monroe Street” shopand-spin game. Everyone making a $10 or more purchase gets to spin the wheel. The top prize is a $50 gift card, but all of the others are items we’ve purchased for a dollar or two. We’re always on the lookout for inexpensive clearance items to use as giveaways. For many years we’ve given a birthday gift to those who join our customer loyalty program. They receive a festive postcard in the mail, which they can bring in during their birthday month to get a wrapped item — usually a kitchen utensil. It’s always a challenge to find something that costs us only $2 or $3 but has a higher perceived value. The number of customers who come in to shop with their birthday card in hand reflects how much everyone loves getting something for free.
Carol L. Schroeder is co-owner of Orange Tree Imports in Madison, Wis., and the author of “Specialty Shop Retailing: How You Can Succeed in Today’s Market.” Her book and weekly blog can be found at specialtyshopretailing.com.
Best Of Show
CONTR IBUTO R CONTE
Make A Post-Market Splash! This February don’t miss our Best Of Show section—the best way to remind retailers why they should shop with you.
Best Of Show rkets 2025 Summer Ma
Participation is simple! Just send us a product image, a brief description and your company contact info and we will create your ad for free. CONTRIBUTOR CONTENT
Best Of Show
ISSUE DATE: February 2027
We craft giftable home décor and accessories in partnership with amazing artists, exploring new trends that improve our large selection of proven bestsellers that we’re sure will inspire your customers.
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GARRY GRENIER, Associate Publisher | 224-558-9996 | ggrenier@giftsanddec.com BETSY MALITO, Senior Account Executive | 925-998-6706 | bmalito@giftsanddec.com
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INDUSTRY INSIGHTS For small business owners, including those in the gift and home sector, the last decade or two has been difficult to navigate. Even without counting global issues out of their control like COVID-19, supply-chain meltdowns and rising costs of just about everything, they’ve had to deal with critical issues that were in their control. SEE MORE PAGE 62
“
“The key thing is to start the process. The fellow who runs OpenAI, Sam Altman, said it best: ‘AI won't replace humans, but humans who use AI will replace those who don’t.’”
G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 61
INDUSTRY INSIGHTS – RE:GIFTING
Is AI a Friend or Foe? For small business owners, including those in the gift and home sector, the last decade or two has been difficult to navigate. Even without counting global issues out of their control like COVID-19, supply-chain meltdowns and rising costs of just about everything, they’ve had to deal with critical issues with their businesses that were in their control. The internet and how to get purchases to their customers quickly called for total rethinks of their business models. “Just as smart business Now, along comes AI. leaders learned to work But just as smart busiwith third parties to help ness leaders learned to them sell online and fulfill work with third parties to help them sell online orders fast, the same tactic and fulfill orders fast, it is going to be the best turns out the same tactic choice for working artificial is going to be the best intelligence into their choice for working artificial intelligence into companies.” their companies. When specialty retailers were first struggling with how to sell online, many often embarked on all kinds of crazy programs, spending big bucks and tying up incredible amounts of man hours believing they had to do it themselves. That turned out to be a pretty dumb strategy — sorry to all my friends who went down this rabbit hole. In the meantime, third-party resources like Shopify were offering turnkey solutions for getting in the online game, and while you paid a fee for the privilege, I bet it ended up being more cost efficient than taking it on internally. The same scenario played out more recently in the goal of fast deliveries to shoppers. Some retailers set up their own deliv-
ery services, taking people from the store floor or back office to drive those purchases to wherever they were going. This too has turned into a fool’s game. The food delivery services like DoorDash and Uber Eats have gotten into the business of making retail deliveries and while, again, there’s a fee for it, they know what they are doing in this area and you’re not sending your staff off on wild goose chases with their Google Maps app hopefully up to date. Now indie retailers face the same challenge when it comes to integrating AI into their businesses. Right now, we are truly on the cusp of this one and people far smarter than me are trying to figure it out. The folks at Coresight Research, who are pretty sharp about these things, just did a big study on how companies that deal with consumers can use AI for personalization, organization and helping their customers make smart purchasing decisions, noting in a report: “AI continuously manages customer relationships by updating profiles and personalizing engagement throughout the customer lifecycle.” Now, I’m not sure I know exactly what that means and you may not either, but here’s the beautiful part: AI does know and if you’re set up with the right systems you can make AI a tool, not a scary science fiction thing. And it turns out companies like Shopify have gotten into the AI business too, so if you’re already working with them you’ve probably got a head start. But there are others, like Salesforce and Retail AI, that also want your business. Listen, I don’t get a cut here and I’m not recommending any one firm over the other. That’s your decision once you’ve done a little leg work. The key thing is to start the process. The fellow who runs OpenAI, Sam Altman, said it best: “AI won't replace humans, but humans who use AI will replace those who don’t.”
Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.
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INDUSTRY INSIGHTS – THE FINE PRINT
Your Marketing Program May Be a Lawsuit Waiting to Happen Text message marketing and website chat tools have become standard operating infrastructure for retailers and consumer brands. They are also two of the most actively litigated areas of consumer protection law in the country, and the businesses landing in the crosshairs are not just large national chains.
SMS Programs and Class Actions
The Telephone Consumer Protection Act (TCPA) has been federal law since 1991, but its application to SMS marketing has made it one of the most explosive sources of class action litigation in the country. TCPA class action filings were up year over year through mid-2025, and the majority of all TCPA cases are now filed as class actions. A single noncompliant SMS campaign sent to 10,000 contacts carries theoretical exposure of $5 million to $15 million under the stat“A single noncompliant ute's damages structure SMS campaign sent to of $500 to $1,500 per 10,000 contacts carries violation. Recent settlements theoretical exposure of include a national $5 million to $15 million.” jewelry chain paying $7.5 million for allegedly texting customers on the Do Not Call Registry, and a restaurant brand paying $750,000 for texting customers who had already opted out. The violations triggering these cases are remarkably consistent: sending marketing texts without clear prior written consent, failing to honor opt-out requests promptly, texting outside permitted hours (8 a.m. to 9 p.m. in the recipient's local time zone), and using shared or purchased contact lists where consent cannot be documented. For brands and retailers running loyalty programs, promotional campaigns or abandoned cart reminders via SMS, the compliance checklist is specific: Prior express written consent must be obtained before any marketing text is sent; opt-out requests must be processed immediately; and if your texting program uses a standard 10-digit number, it must be registered through the A2P 10DLC carrier registration system.
When Your Website Becomes a Wiretap
The California Invasion of Privacy Act (CIPA) was written in
1967 to prevent telephone wiretapping. Plaintiffs' attorneys have spent the last several years successfully arguing that it applies to modern website technology, and courts have largely allowed those claims to proceed. When a website uses a third-party chat widget, session replay tool, analytics pixel or AI-powered chatbot, those tools transmit visitor interactions to third-party vendors in real time. Plaintiffs argue that transmission constitutes an unauthorized interception of confidential communication under CIPA, regardless of whether any sensitive information was captured. Retail is the most targeted industry, with nearly 1,800 digital wiretapping cases filed against retailers as of mid-2026, and the claims follow websites wherever their customers are located, not just in California. The statutory damages under CIPA are $5,000 per violation. Applied on a class basis across thousands of website visitors, the exposure is significant even for smaller brands and retailers. California's Legislature has been debating reform through Senate Bill 690, which passed both chambers on Aug. 31, and was signed into law by California Gov. Gavin Newsom on Sept. 30. It will go into effect Jan. 1, 2027.
What to Do Now
For TCPA exposure, the priority is a documented consent audit: confirm that every contact in your SMS marketing list provided prior express written consent, that your opt-out mechanism works and is honored immediately, and if applicable, that your A2P 10DLC registration is current. If you are using a shared marketing platform or purchased list, assume the consent documentation does not meet the current standard until you verify otherwise. For CIPA exposure, review every third-party tool running on your website, including chat widgets, session replay software, analytics tools and advertising pixels. Ensure your privacy policy accurately describes data collection practices and consider whether a consent banner that captures affirmative user consent before those tools activate meaningfully reduces your exposure. Both statutes reward businesses that take compliance seriously before a demand letter arrives. By the time a class action is filed, the options narrow considerably and the costs rise sharply.
Zander Brekke is a Georgia-licensed attorney who has sat on both sides of the table — first as a corporate president and in-house counsel in the consumer products industry, now as the founder of A. Brekke Law Group. He represents vendors, brands, retailers and executives navigating the legal and regulatory challenges that come with building and running a consumer products business. Visit abrekkelawgroup.com for more, or contact Brekke at abrekke@abrekkelawgroup.com.
G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 63
INDUSTRY INSIGHTS – PLAY BY PLAY
The ’90s Are Calling — and Taking Over the Toy Aisle Outside my local indie pharmacy is a sign beckoning passersby: “Yes, we have Hacky Sacks!” It’s not my imagination; toys that had their heyday in the 1990s are making a resurgence at retail and receiving a warm welcome. “I think ’90s toys are popular because they give parents a chance to share a piece of their childhood with their kids,” said Amy Saldanha, CEO and owner of three Kiddywampus toy stores in Minneapolis. “When a toy connects with the adult buying it and the child receiving it, that is a very powerful combination.” She is also seeing renewed interest in Pokémon, Furby, Polly Pocket and other ’90s favorites. The rise in kidults buying toys for themselves is helping fuel the ’90s reboot. “Gen Z and millennial consumers have a growing interest in nostalgia-driven brands, reflecting their desire … to engage with products and experiences that provide comfort, belonging, or escapism,” said Maura Regan, president of Licensing International. With so many brands competing for consumers’ attention, we took a closer look at four comeback kids worth revisiting.
Hack to the Future
Hacky Sack is alive and kicking. While the hands-free footbag technically originated in the 1970s, this toy went mainstream on college campuses in the ’90s. Today, Jonathan Berkowitz, CEO of PlayMonster, credits Hacky Sack for bringing people together through active play. “There’s no screen, no complicated rules, and no need for a specific skill level to get started,” he said. “It has all the ingredients Gen Z specifically is yearning for.” This fall, PlayMonster launched its #HacktoSchool contest, inviting fans to share their fancy footwork on TikTok and Instagram for a chance to win a cash prize and an invitation to the 2027 Hacky Sack Championship. Retailers can now stock up on the just-released Hacky Sack Black Series, Strobe and Electronic versions. At Funky Monkey Toys & Books, in Greenvale, N.Y.; Scarsdale, N.Y.; and Greenwich, Conn., hacky sacks are selling like hot cakes. “It’s fun because parents recognize these toys from their own childhood, while today’s kids are discovering them for the first time,” said owner Jared Greenman. The tiny Tamagotchi is celebrating its 30th anniversary with plenty of fanfare. This pint-sized virtual pet has spawned numerous lifestyle products, including apparel, plush, statio-
nery, and beauty items. “Millennial parents who grew up with Tamagotchi are introducing it to their own kids, while Gen Z and Gen Alpha are finding it through platforms like TikTok, where unboxing and digital pet-raising content lives,” said Tara Badie, senior director of toys at Bandai Namco Toys & Collectibles America. Shoppers are experiencing the excitement firsthand as the Tamagotchi USA Road Trip mall tour rolls into town this fall. New product launches, including the Orange Tropics and White Glacier shell releases, are helping sustain the momentum into 2027. Upon their arrival in 1998, Groovy Girls marked the beginning of a beautiful friendship. The core line of soft dolls featuring different skin tones and hairstyles inspired new characters, pets and playsets. “While Groovy Girls has evolved over the years, the heart of the brand remained consistent: self-expression, individuality, friendship and imaginative play,” said Kelly Anderson, vice president of marketing at Manhattan Toy. A specialty retail darling, Groovy Girls products are supported by free marketing materials and gifts with purchase for the holiday season. For 2027, the brand will introduce new themes and personalities, including mermaids and princesses. And who could forget Beanie Babies, the collectible plush that retailers could hardly keep in stock. “I’ve always wanted Ty products to strike that perfect balance between a collectible and a toy, whether a child was hugging them or a collector was displaying them,” said founder Ty Warner. The original line of soft animals has expanded into licensed characters, Beanie Boos, Beanie Bellies and Beanie Bouncers. Next up are Squishy Beanies, which add a tactile component to collectible play. Available in blind-box packaging, this plush brand wouldn’t surprise us if it reemerges at retail someday.
Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.
6 4 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
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INDUSTRY INSIGHTS – BEST AT WORK
The Bottom Rung is Disappearing In May 2025, Anthropic CEO Dario Amodei warned that AI could wipe out half of entry-level white-collar jobs within five years and push unemployment above 10 percent. In August of this year, unemployment sat at 4.1 percent. If you stop reading there, you'd call the warning a false alarm. Keep reading. A recent New York Times article, "The Quiet Way AI Is Hitting the Work Force," makes the case that the damage is real. It's just showing up somewhere we “That's the quiet part. weren't told to look. A layoff makes the news. Companies aren't firing A job that never gets people to capture AI's posted doesn't.” gains. They're paying them less and hiring fewer of them. Wage growth has slowed most in the jobs AI can do, and it's hit lower earners hardest while top earners barely noticed. In occupations where AI substitutes for human work, hiring of 22- to 25-year-olds has fallen by a third since 2021. Nobody's being shown the door. The door just isn't opening. That's the quiet part. A layoff makes the news. A job that never gets posted doesn't. And it's getting worse, not better. Stanford researchers tracking payroll data found the employment gap for young workers in AI-exposed jobs widened again this year. The experienced people in those same jobs are fine. What separates them is instructive. Young workers bring what they learned in school, the kind of knowledge AI now reproduces. Veterans bring judgment built over years of doing the work, the kind AI can't. The one thing that protects a worker from AI is experience. The one thing young people can't get right now is experience. The companies making these choices aren't villains. The Times profiles a founder who's hiring midlevel strategists instead of entry-level staff, and who thinks young sales and marketing hires who once commanded six figures should now be happy with $80,000. An agency owner stopped hiring technical writers because a year of work now takes three months. Each decision makes sense on its own. Add them up and there's a problem nobody owns. Here's the problem. Entry-level jobs were never just jobs. They were apprenticeships paid for with grunt work. You built the budget, pulled the report, drafted the first version of the contract, and in exchange someone let you sit in the room and learn how decisions get made. The tedious work was the tuition. Harvard researchers found something that should stop every
executive cold. At companies adopting AI, junior hiring dropped while senior hiring held steady, and the tasks AI can handle are disappearing from the job descriptions written for junior people. Companies aren't just hiring fewer beginners. They're rewriting what a beginner does and cutting out the part where beginners learned. So, who's paying the tuition now? That founder hiring midlevel people should ask where midlevel people come from. They come from entry-level jobs. Every company that skips the bottom rung is drawing down a talent pipeline it isn't refilling. Economists have started saying this out loud: A technology that replaces junior work while boosting senior judgment can end up shrinking the supply of the very judgment it depends on. It'll work fine for a few years. Then we'll look up and find a generation of 30-year-olds who never got reps. I've spent my career studying what makes workplaces work, and one finding shows up again and again. People stay, grow and perform when they can see a path forward. Take away the path and you lose more than a hire. You lose the belief that effort leads somewhere. For young people already carrying student debt, housing costs and a job market that keeps changing the rules, that belief is running thin. This is why we need a national conversation, and it has to be a different one than we're having. The current debate asks whether AI will take jobs. The better question is what it means to start a career when the starting line has moved. The old corporate ladder assumed a bottom rung made of routine work. That rung is going away. We can either rebuild the ladder on purpose or watch a generation stand at the bottom of it. Rebuilding it means companies hiring early-career people as a deliberate investment in their future bench, even when AI could cover the tasks. It means giving young employees judgment work in year one instead of year five, with managers held accountable for developing them. It means measuring leaders on how many people they grow, not just how much output they squeeze from a smaller team. It means colleges teaching students to direct AI and question its answers instead of competing with it on speed. And it means business leaders, educators and policymakers treating the first job as shared infrastructure, because right now every individual company has a reason to let someone else pay for it. If every company waits for someone else, nobody does it. The 22-year-old sending out her 200th application isn't failing. The first rung she was promised quietly stopped existing, and we haven't told her yet.
Jaime Raul Zepeda is EVP, principal consultant for Best Companies Group and COLOR Magazine, part of BridgeTower Media. Best Companies Group can analyze your organization’s health, team dynamics and leadership’s effectiveness. Email Zepeda at jzepeda@bestcompaniesgroup.com.
6 6 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
INDUSTRY INSIGHTS – ROAD REPS
The Power of the In-Person Connection Debbie Traynor’s path to the gift industry began with a recommendation. After years in direct sales, a former co-worker recommended her for an agency position when a representative retired. The role was unfamiliar, but Traynor quickly realized how much she enjoyed helping retailers find brands that could succeed in their stores. Today, she represents Blake Road Collection across western Connecticut, the Hudson Valley, the Bronx, Staten Island and southern New Jersey. Her dedication earned her recognition as the Northeast Sales Rep of the Year at this year’s Retailer Excellence Awards. Traynor’s daughter has now joined her in the business, working alongside her and marking a new chapter in a career built on personal connections and the value of showing up. For Traynor, being present means spending time on the road and in stores, observing how customers shop and having candid conversations about what is “It’s not always about the working and what is not. sale but about the value you Trade shows also offer opportunity to discover bring to a retailer, which products and exchange will grow your business ideas with fellow reprewith them.” sentatives and business owners. Those experiences help her bring more to an appointment than just catalogs and order forms. One of her most meaningful retailer relationships began with an owner who repeatedly declined to meet with her. The retailer operated three stores that carried one of Traynor’s lines. Traynor continued visiting, improving displays and working with managers at the other two locations. When the owner became interested in another line, they finally met. “From that one line, we met and added additional lines,” Traynor said. “She came to know me and trust me, and we formed a great relationship.” The retailer now carries many of Traynor’s lines and trusts her to prepare orders for the two locations where the owner is not regularly present, submitting them for approval. The experience reinforced a lesson Traynor carries with her: “No is not always no forever. Sometimes it simply means no,
Debbie Traynor of Blake Road Collection
not now.” As store assortments and customer needs change, an opportunity that is not right today may become a good fit later. Staying connected keeps that door open, but Traynor believes honesty matters more than an immediate sale. “Being real with a retailer is valued,” she said. “It’s not always about the sale but about the value you bring to a retailer, which will grow your business with them.” Her appointments have evolved with that philosophy. She once started with reorders before introducing new products. Now, she leads with newness, aiming to add one or two lines on each visit. “Accounts will always reorder what is working for them,” Traynor said. “Seeing and hearing what is selling in other places, and what could bring them new customers and increased sales, is why they need a relationship with a sales rep.” She encourages routine reorders through the agency’s website, freeing up appointment time for product discovery, fresh ideas and conversation. That guidance is especially valuable for retailers who cannot regularly attend trade and gift shows. Her car remains stocked with catalogs, samples and her iPad, ready for the next appointment or introduction. The tools support the work, but the connection begins when Traynor walks through the door.
Angela Schmook is the vice president of operations and marketing at Road Runners, and the co-founder of Reps Are Local Too, an organization dedicated to supporting independent sales representatives. With a passion for strengthening relationships between reps, retailers and brands, Schmook advocates for the vital role local sales reps play in helping businesses thrive.
G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 67
INDUSTRY INSIGHTS – IT ALL ADDS UP
JOURNALS are the second-most popular stationery item to give as a gift, behind only
BOOKS.
COLORING
Source: Strategic Insights 2026 Gifts & Decorative Accessories Study
BY THE NUMBERS
STATIONERY In a world where technology dominates consumers’ everyday lives, the written word has become much more meaningful. While digital journals, calendars and note apps have reigned supreme, consumers are yearning for simpler times — and they’re turning to stationery to fulfill that desire. Greeting cards, for example, have always had a market: A 2020 study by the Greeting Card Association showed 60 percent of respondents felt that receiving a card in the mail meant more to them than receiving an email of the same sentiment. In a time when consumers are turning away from tech, one can assume that numbers will only continue to rise, making them a product worth stocking across the board.
Amount consumers are willing to pay for a greeting card
Most popular birthday card types
By Generation
Gen Z
3% 2% 7%
2%
22% 15%
21%
15%
10%
18%
20%
19% Less than $1.00
Gen X
Baby Boomers
13% 13%
7% 7%
12% 14%
7%
13% 3%
2026 2025
Millennials
20%
4% 5%
17%
11%
7%
21%
$2.00 to $2.99 $3.00 to $3.99
14%
19%
16%
$1.00 to $1.99
23%
$4.00 to $4.99 $5.00 to $6.99 $7.00 to $8.99 $9.00 or more
HUMOROUS
73%
71%
SENTIMENTAL
55%
49%
AGE/GENDER SPECIFIC
39%
37%
ARTIST/DESIGN DRIVEN
26%
28%
CARDS WITH GIFTS/ EXTRAS
14%
22%
POP-UP/3D
17%
20%
MUSICAL
12%
18%
CARDS THAT CELEBRATE DIVERSITY
7%
11%
Source: Strategic Insights 2026 Gifts & Decorative Accessories Study
65% of consumers agree that receiving CARDS AND LETTERS in the mail lifts their spirits. Source: Greeting Card Association
Source: Strategic Insights 2026 Gifts & Decorative Accessories Study
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TRENDING GIFTS CANDLES | GIFTABLES | FASHION | HOME | BATH & BODY | GOURMET | HOLIDAY | STATIONERY | KIDS
Offers SPF 50 sun protection
Available in 16 different shades
Sun protection is a year-round priority, but that doesn’t mean it needs to complicate a morning beauty routine. According to the American Academy of Dermatology, one in five Americans will develop skin cancer in their lifetime, making daily sun protection an important part of skin care. For beauty shoppers looking to simplify their routines without sacrificing coverage, Alleyoop’s Sunsational Daily Skin Tint brings sun care, skin care and makeup together in one product. This tinted mineral sunscreen features broadspectrum SPF 50 protection and buildable, breathable light-to-medium coverage. Its lightweight, hydrating formula is designed to blend and blur seamlessly, smoothing the appearance of skin texture and helping even out skin tone while delivering a natural, radiant finish. The formula uses 12 percent zinc oxide as its active sunscreen ingredient. The formula, which includes ingredients aimed at improving skin tone, texture and redness over time, is dermatologist-tested, non-comedogenic, fragrance-free, paraben-free, vegan and cruelty-free. It is available
Helps reduce skin redness over time
PRETTY PROTECTION by Amanda Erd
in 16 different shades, allowing coverage options for nearly all skin colors. The product’s multitasking approach reflects the philosophy behind the company itself. Founder and CEO Leila Kashani Manshoory created Alleyoop after growing frustrated with the beauty industry’s unrealistic standards, constantly changing trends and lengthy routines. Unable to find the high-performing, efficient products she wanted, she set out to create her own line of multifunctional beauty essentials designed to make everyday routines easier. The woman-founded brand also holds B Corp certification, reflecting its commitment to social and environmental responsibility. “We are constantly bombarded with advertising that preys on our insecurities and keeps us searching for the next need-to-have product,” Manshoory said on her website. “Alleyoop exists to change that." Sunsational Daily Skin Tint. Alleyoop. meetalleyoop.com
G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 69
TRENDING GIFTS – BATH & BODY Trio of body mists. Beekman 1802. beekman1802.com
A YEAR OF
Bath and Body Retailers and consumers can mark their calendars by the seasonal shifts in bath-andbody fragrance and packaging. by Lenise Willis
Long before the first snowfall or warm afternoon arrives, customers can tell what time of year it is by looking at the bathand-body display in their favorite store. Peppermint-scented bath bombs decorated like holiday candies give way to sweetsmelling lotions adorned with pink hearts, followed by bright citrus and tropical themes, then pumpkins and warm spices. Few categories change as visibly or as often as bath and body, and for independent retailers that constant turnover is an advantage. A refreshed display tells shoppers there's something new to see, even if they visited last week. For stores that do it well, seasonal bath and body is more than a product line; it's a way to keep the store feeling current all year.
A Scent for Every Season
Taking seasonal cues is one of the easiest ways to refresh a store, and luckily, there are plenty of defining bath-and-body fragrances to mark each occasion. “Scent trends shift pretty clearly with the seasons, and we build our product launches around them,” said Kamryn Sprague of Rare Beauty Brands, which includes Patchology. Marked by both bitter temperatures that can be harsh on skin and the festive holiday season, winter is a prime time for an 7 0 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
alluring bath-and-body display. The most popular fragrances are cool mints and refreshing herbs, as well as those that mimic warm holiday treats, like hot cocoa or fresh-baked cookies. Sprague says Patchology’s bestselling winter products include its Peppermint Twist candy-cane-inspired eye gels and Holiday Treats Hot Cocoa-inspired eye gels. “For winter, cool, festive scents dominate — peppermint and rich, cozy notes like chocolate capture that ‘treat yourself by the fire’ holiday mood.” For its winter collections, Musee, which creates a variety of seasonal and occasion-specific bath bombs and other bath-andbody goods, leans into ingredients that encourage customers to take a deep breath. Peppermint and rosemary are the brand’s bestselling winter fragrances. On the opposite end of the spectrum, Beekman 1802 leans into warmer notes and the year-round gourmand trend for its winter releases: “Our limited-edition scents this holiday are White Chocolate Strawberry and Crème Brûlée,” said co-founder Dr. Brent Ridge, who noted that gourmand fragrances have significantly increased in popularity due to more consumers using GLP-1 medications. “Our bestselling scents over the last calendar year [are] Vanilla Absolut, Juicy Peachy Lychee, Dark Cherry Pistachio and Coconut Cream.”
Holiday Treats and Peppermint Twist eye patches. Patchology. rarebeautybrands.com
Enchanted Forest advent calendar of bath bombs. Musee. museewholesale.com
A writer at Elevated Classics magazine did a deep dive into the connection in 2024, after noticing the uptick in searches for gourmand fragrances and the viral sensation of #milkperfume. The writer summed up what she found, perfectly: “For many, perfume is more than a luxury item, it has become a replacement for the indulgence that food once provided.” With that, the winter season, which includes Christmas, New Year’s Eve and Valentine’s Day, is the perfect time for the “treat replacement” of gourmand perfumes and bath-and-body items. Vanilla, honey, milk and pistachio remain the top gourmand fragrances that shoppers are looking for. Floral notes, particularly those of roses, peonies and poppies, are popular for spring, with rose, jasmine and lavender, which are associated with Victorian opulence, increasing in popularity. For summer, bursts of bright citrus and tropical themes will remain popular, especially products that are scented after a refreshing summertime treat, like key-lime pie, cherry slushie or piña colada. “We lean into summer birthdays and showers, where Eucalyptus and Water Lily are popular,” said Amanda Broyles, Musee creative director, about the brand’s summer collections. For fall, Musee focuses on Halloween-inspired designs for products scented like candy corn and marshmallows. Pumpkin, pecan pie and warm spices are go-to fall fragrances, again mimicking favorite seasonal treats.
All Wrapped Up
For independent retailers, seasonal packaging does double duty. It draws shoppers to the display and often makes the product ready to give as a gift, with no extra wrapping needed. “Packaging plays a huge role — arguably as much as the ingredients themselves,” Sprague said. “In a category like bath and body, customers are often shopping with their eyes first, and seasonal packaging signals ‘this is for right now’ in a way that drives impulse purchases and gifting.” Like its fragrant ingredients, a bath-and-body product’s packaging often follows a similar pattern throughout the year: candy-cane stripes for winter and Christmas; glitter and Champagne notes for New Year’s Eve; hearts, flowers and chocolates for Valentine’s Day; florals and fresh, clean lines for spring; tropical themes and travel-day motifs for summer; and red-and-orange harvest themes for fall. But each brand puts its own spin on its seasonal collections. For Christmas, teddy bears and nativity scenes are the top two rising designs. Musee even has a nativity-themed bath bomb box, with a religious character hidden in each bath bomb.
Assortment of gourmand-inspired whipped body creams. Beekman 1802. beekman1802.com
Sweet Heart Mini Bath Balm Set. Musee. museewholesale.com
Patchology leans into a post-party theme to kick off the new year. “Our ‘About Last Night’ kit uses a winking alarm clock and ‘ZZZ’ iconography to speak directly to the late-night-intomorning-after moment, which resonates heavily around New Year's and holiday party season,” Sprague said. “Our ‘Raise A Mask’ kit takes a similar occasion-driven approach for New Year's Eve and hostess gifting specifically, using a playful champagne-flute-and-cocktail-glass illustration with a ‘cheers’ wink to position eye patches as a toast-worthy self-care moment.” Patchology’s playful packaging brings up another trend within the giftable space: humorous phrases and puns. According to the 2027 Gift Book Consumer Survey, humor was a key characteristic that consumers say they’re looking for in their gifts next year, and personal care goods are no exception. Playful packaging that conjures a chuckle works for any display, any time of year, especially Christmas, Valentine’s Day, Mother’s Day and Halloween. As the vintage-chic trend continues to gain traction, packages with royal-looking motifs, traces of gold, flowers and script writing will continue to be popular, especially for romantic Valentine’s Day displays, Mother’s Day assortments and spring collections. Retailers would be wise to consider the packaging of a bathand-body product just as much as its fragrance when sourcing and planning displays. “Our strongest seasonal sellers tend to be the ones where G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 71
TRENDING GIFTS – BATH & BODY
White Chocolate Strawberry Assortment. Beekman 1802. beekman1802.com
Happy Place eye patches with rose, hibiscus and lotus flower. Patchology. rarebeautybrands.com
scent, design and moment-in-time all line up perfectly,” Sprague said. “Eye Want Candy is a Valentine's Day standout — the playful heart and candy design and strawberry scent make it a natural fit for the holiday's fun, flirty energy. Peppermint Twist performs similarly well in winter, thanks to its festive candycane design paired with that classic peppermint scent. And On The Fly is our summer travel hero — its fun, portable packaging makes it an easy grab for anyone heading out on a trip, which taps right into the summer travel mindset.” Packaging is not only eye-catching, but it also helps to create an experience and adds an emotional component. “Decorative packaging plays a huge role by creating an emotional connection that makes the product feel giftable and collectible,” Broyles said, pointing to Musee’s advent calendars, which up the ante by also offering an experience. “Our Enchanted Advent collection features whimsical, storybook-inspired packaging that creates a sense of discovery and magic,” she said. “Across all seasons, we see the strongest response to motifs that capture a sense of occasion — whimsical scenes and advent details for Christmas; florals and garden themes for spring; bright coastal or fruit-inspired designs for summer; and playful, nostalgic motifs for fall and Halloween.”
Merchandising That Makes Scents
“We find that [our] partners are exceptionally gifted at grouping by color themes and sometimes fragrance themes,” Ridge said. “We encourage them to go even further to delight and inspire their customers. This year our holiday theme is ‘Welcome to the Kindness Café,’ and [we] imagine that there will be lots of creativity that can incorporate items from multiple lifestyle categories like gourmet foods and home.” Visual merchandising expert Linda Cahan recommends retailers design their displays using either the fragrance or the packaging as the main inspiration. For scent-inspired designs, Cahan says to pull out one of the key fragrance notes to illustrate in the display. “If it’s citrus, for example, faux fruits in matching bowls can be visually effective,” she said. “The bowls should not compete visually with the packaging. Find matching bowls that are either invisible (clear) or in a neutral tone. Depending on how they are placed, it could work with bowls from a dollar store if they are mainly being hidden by products. “For a mainly floral scent, consider very good fake silk flowers. Use a vase that complements the product packaging, not distracts from it,” she added. “Or surround the packaging with loose, silk flowers, but be aware of what color or colors you use. 7 2 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
Halloween-themed bath bomb sets. Musee. museewholesale.com
Yellows and reds will distract from the merchandise. Go with softer pastels if flowers make sense with the scents.” When choosing materials, like risers, to use in a display, Cahan says retailers should match the material to the feeling of the scent. “If a scent is promoting its ‘woodsiness,’ use wood buildups. If it’s a soft scent, wrap clear risers or vases in a complementary or matching faux silk fabric with ribbons.” And, of course, keep the quality of the riser in mind, as well. Cahan says buildups create height but also suggest the quality of the fragrance. “While clear Lucite always works, it can look cheap — especially if it’s scratched or milky for using the wrong cleaner,” she said, adding, “Never use ammonia on plastic!” For displays inspired by product packaging, Cahan recommends choosing one of the key motifs, like a heart or snowflake and blowing it up in size. Adding a large poster of the motif above the display helps to reinforce the design elements, while also drawing attention to the area. “If a line has a visual theme and it’s either fun or compelling, it can pay to blow up that visual in some way to attract attention to the display,” she explained. “The blowup can be as simple as a full-color larger poster behind the different levels of products, or a visual that is mounted and cut out to be more dimensional and interesting. For example, while red hearts are expected, The Queen of Hearts playing card can be used in some way if it makes any sense with the products. It can be either blown up as a background in a window or on a table against a wall. “If you have a walk-around table display, it can be double sided or the back of the poster board can have another image that works with the merchandise tiered in front. Never have a visible blank back if possible. “If a product has a strong visual element such as a bath bomb that’s shaped like a butterfly, it’s a no-brainer display. Buy some large and smaller fabric butterflies and suspend them from a grid, branch, or metal wreath frame over the display. Add hanging hearts for Valentine’s Day, pink hearts for Mother’s Day, and shiny ornaments for holidays.” Sprague adds that no matter what the inspiration for the display is, retailers can also call out "limited edition" or "back for the season" on shelf talkers to create a sense of urgency and scarcity that helps to drive purchases. Finally, rotate end caps and displays not just seasonally, but mid-season, as well. “A quick refresh from early-winter holidaythemed to post-holiday self-care can keep the display feeling relevant longer,” Sprague said.
TRENDING GIFTS – SEASONAL
EGG-STRA STYLISH
EASTER by Amanda Erd
Easter decorating is no longer just about a basket of eggs and a bunny on the mantel. As shoppers embrace seasonal decorating, homes are getting a springtime refresh with everything from pastelhued accents and playful rabbit figurines to colorful wreaths and whimsical accessories. Retailers have good reason to make room for these seasonal favorites. According to the 2027 Gift Book Consumer Survey, 32 percent of consumers expect to purchase new Easter décor within the next year, up from 26 percent in 2024. Whether customers lean toward classic pastels and traditional bunnies or prefer a more modern take on spring, the latest Easter décor offers plenty of ways to help shoppers bring a little extra joy to their homes. After all, when it comes to seasonal decorating, a little bunny magic can go a long way.
G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 73
TRENDING GIFTS – SEASONAL 1
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Accordion Easter Bunnies. Two’s Company. twoscompany.com
2.
Acrylic Cross Sitters. Mud Pie. wholesale.mudpie.com
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Easter lamb hook pillow. Peking Handicraft. pkhc.com
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Sweet Weave Bunny. Raz Imports. razimports.com
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“Some-Bunny Loves You” Greeting Card. 7th and Palm. 7thandpalm.com
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Shopper Tote with Bunnies. Coco + Carmen. tgbbrands.com
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Easter's Best Bunnies. Raz Imports. razimports.com
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Easter Chick figurines. C&F Home. cnfei.com
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Easter Sugar Cookie Mix. Too Good Gourmet. toogoodgourmet.com
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10. Chippers Dazzle Bunnies Assortment. Mary Meyer. marymeyer.com 11. Easter Bunny Nutcracker. Santa’s Workshop. santasworkshopinc.com 12. Easter bracelet. A Littles & Co. wholesale.alittlesandco.com 13. Egg Papier-Mâché Bucket. Mud Pie. wholesale.mudpie.com 14. Ceramic LED Cross Eggs. Transpac. transpacbrands.com
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TRENDING GIFTS – SEASONAL 1
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Panoramic Sugar Egg Keepsake Décor. Two’s Company. twoscompany.com
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Ziggy Nibbles with Carrot plush. Bukowski Bears. bukowskibears.com
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Spring Farm Embroidered Easter Basket. Rifle Paper Co. riflepaperco.com
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Resin Easter Shelf Sitters. Transpac. transpacbrands.com
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Scarf and Bracelet Set. Coco + Carmen. tgbbrands.com
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God Bless Lamb Rattle, Lovey and Blanket. Mary Meyer. marymeyer.com
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Sisal Bunnies. Mud Pie. wholesale.mudpie.com
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TRENDING GIFTS – STYLE PULSE
BOASTING
BLOOMS by Amanda Erd
Florals aren’t just for spring anymore. From fashion and home décor to stationery and everyday accessories, flower power is making its mark yearround across product categories, giving retailers plenty of ways to bring a little botanical beauty to their shelves. And today’s blooms are anything but one-note. Oversized, statement-making blossoms, delicate floral prints and vintage-inspired chintz patterns are all adding a unique touch to gifts, décor and apparel. For independent retailers, that opens the door to a garden’s worth of merchandising possibilities. Whether customers are refreshing their wardrobes, adding character to their homes or searching for a pretty paper good to brighten someone’s day, these floral finds offer fresh ways to help shoppers stop and smell the roses.
G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 77
TRENDING GIFTS – STYLE PULSE 1
1.
Hydrangea Tote. Mud Pie. wholesale.mudpie.com
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Calla Lilies Reverse Umbrella. Calla Products. roadrunners.markettime.com
3.
Teal Floral Key Chain Pouch. Karma. karmagifts.com
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Pink Flower Butterfly Mug. Mud Pie. wholesale.mudpie.com
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Wall décor from Woven Studio Collection. Streamline Art. streamlineart.com
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Orchid Collection. Peking Handicraft. pkhc.com
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Hydrangea Bag Charm. Freshwater Curated Goods. shopfreshwater.com
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Wildflowers “Thank You” Mini Cards. 7th and Palm. 7thandpalm.com
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Peony Pattern Kitchen Towel. Southern Fried Design Barn. southernfrieddesign.com
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10. Haven Pressed Flower Earrings, Ditsy Turquoise. Coco + Carmen. tgbbrands.com 11. Parrot Tulips Throw Pillow. Hill and Dale. hillanddalehome.com 12. Cottage Floral Paper Dinner Plate. Design Design. wholesale.designdesign.us 13. Floral dress. Mary Square. marysquare.com 14. Floral denim jeans. Charlie Paige. onecoast.com/brands-charlie-paige
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TRENDING GIFTS
AMERICAN MADE Duke Cannon was founded 15 years ago with a solid purpose: to give back to the veterans who helped protect this country. The company launched on Nov. 11, 2011 — intentionally on Veterans Day — and its founders, Sam Swartz and Anthony Albanese, have kept its operation true to the original mission ever since. “From the beginning, the founders felt a responsibility to give back to those who have sacrificed to protect the country and the freedoms that make opportunities like theirs possible,” said 1st Sgt. Joshua Guyse, executive director of Duke Cannon Giving & Veterans Partnerships. “While Duke Cannon’s founders are not veterans themselves, they have always believed that veterans helped create and protect a country where people with an idea, a strong work ethic and determination can build something great.” Swartz and Albanese wanted to elevate the men’s grooming industry without taking away from the “hard-working man” image. They started with the Big Ass Brick of Soap, a product inspired by the large bars issued to G.I.s during the Korean War and now one of their signature products. Some of the company’s very first bars were even sent to deployed soldiers, including Guyse’s U.S. Army unit. Now, the company has an entire catalog of grooming products, including body washes, aftershaves, beard care products, hair wash and more. All of the products are made in the U.S., though some of the ingredients
are sourced internationally. Through all the growth, Duke Cannon has never wavered from its commitment to giving back. In 2020, the company brought in a military veteran to specifically aid in the company’s charitable giving. They reviewed several studies from different veteran organizations to try and better identify how their donations could make the most impact. “We identified five key areas where veterans need the most support,” Guyse said. “Today, any potential charitable partner must address at least one of those areas. From there, we conduct a thorough vetting process to ensure our donations are making a meaningful, tangible impact on veterans and their families.” To date, Duke Cannon has donated more than $3 million to support veterans’ organizations. But the giving back doesn’t stop there. Company team members also regularly volunteer alongside nonprofit partners, giving their time in addition to the monetary donations. They contributed more than 200 service hours last year through various veteran-focused initiatives. “Giving back is central to Duke Cannon because we believe honoring the sacrifices veterans and their families have made means doing our part to support them and the communities they helped make possible,” Guyse said. Bloody Knuckles Hand Balm. Duke Cannon. dukecannon.com
Comes in a 5 oz. tin Made with lanolin to provide moisture
MORE THAN SOAP by Amanda Erd
Doesn’t feel sticky or greasy
8 0 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
ORNAMENTS M O T S CU 100% USA MADE TARIFF FREE
VISIT US AT THESE SHOWROOMS! Atlanta • Las Vegas • Seattle • Dallas • Toronto • Vancouver
LOW MINIMUMS • SHORT LEAD TIMES • HANDCRAFTED CONTACT US: (800) 521-5001 | sales@beacondesign.com U.S. MADE QUALITY, HIGH DEMAND ORDER NOW AT BEACONDESIGN.COM
TRENDING GIFTS – EDITORS’ PICKS
SAVORY
SELECTIONS
Gourmet food and drink can be a tricky category to buy for. A product may look great on a showroom table, but what matters to your customers is whether it delivers once it’s home in their kitchens. So, we did some of the legwork for you. Our editors rounded up a few new gourmet products, put them to work and are sharing their honest opinions.
LENISE WILLIS
AMANDA ERD
GDA STAFF PICK
I love pretty much everything about fall, but especially the warm, sweet treats. My absolute favorite is apple cider doughnuts. The crunchy cinnamonsugar exterior and the soft, delicious interior — what's not to love? So when I saw that Wind & Willow makes an Apple Cider Donut Cheeseball and Dessert Mix, I knew I had to try it. It was super easy to make — just combine the mix with 8 ounces of cream cheese and 4 tablespoons of butter (if desired), chill the mix, then shape into a ball and roll it in the cinnamon-sugar topping, which contains cane sugar, brown sugar, dehydrated apple and cinnamon. I served mine with fresh Gala apple slices and a few cinnamon graham animal crackers (since that's what I had on hand). It was delicious, and I will definitely be making it again.
While I don’t drink often, pretty much just for social occasions, I recently had the chance to try out some of D’Marie’s ready-to-freeze mixes while a friend was visiting. We opted for the Vodka Lemonade and the Strawberry Margarita slush mixes. The instructions are simple and right on the bag. Just add the required amounts of water, juice (if applicable) and suggested alcohol and mix well. You can stir it in the bag or seal it tight and shake. Pop them in the freezer for a few hours or overnight, and that’s it! Taste-wise, both of these drinks turned out fantastic. The flavors were strong and the consistency of the slush was great. The best part is each bag serves eight 8-ounce drinks, so there’s plenty to go around. And if you’re enjoying them solo? No worries! They hold in the freezer for up to a year.
Matcha is having a moment, and tea lovers are bringing the vibrant green beverage from Japan into their homes. In fact, U.S. sales of matcha increased 86 percent over three years, according to the Associated Press. For shoppers ready to trade their usual tea routine for something a little more hands-on, Strabella Home’s Matcha Whisk Set makes a thoughtful gift. The seven-piece collection includes a hand-cut bamboo whisk, ceramic bowl, whisk holder, bamboo scoop, stainless steel sifter, tea mat and how-to guide. Everything needed to whisk up a smooth, frothy cup is included. The set pairs perfectly with Strabella’s Ceremonial Matcha Tea Powder. Available in several colors, this gift-ready set is a solid pick for tea enthusiasts who appreciate both the beverage and the ritual.
Apple Cider Donut Mix windandwillow.com
8 2 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
Ready-to-Freeze Cocktail Mixes dmarieinc.com
Matcha Whisk Set strabellahome.com
CONTRIBUTOR CONTENT
PRODUCT PROFILES CROSSROADS CANDLES
THE GRANDPARENT GIFT CO.
BLOSSOM BUCKET
DOUGLAS CO., INC.
PRIMITIVES BY KATHY
WORLD BUYERS GIFT & HOME DÉCOR
PEEPERS BY PEEPERSPECS
TEN PEAKS PRESS
TAG
Contributor Content
PRODUCT PROFILES TAG
LESS DRAMA MORE PAJAMAS SLEEP MASK The perfect end to a long day: this satin sleep mask blocks the light and lets the drama go.
| 773-871-1300 @ www.tagltd.com
THE NAKED BEE
NEW! PEPPERMINT & BEESWAX FOOT BALM + HAND & CUTICLE SALVE Our best-selling restorative formulas just got a refreshing upgrade! With beeswax, cooling peppermint oil, soothing rosemary, and deeply nourishing cocoa butter.
TAG
BUTTERFLY TABLETOP MIRROR STAND
@ www.nakedbee.com
This antique brass butterfly mirror brings instant charm to vanities and shelves. A standout gift your customers will adore.
| 773-871-1300 @ www.tagltd.com
I HEART EYEWEAR
ANIMAL HOUSE CLAMSHELL EYEGLASS CASES PEEPERS BY PEEPERSPECS
TO THE MAXIMALIST IN BLUE OMBRE HORN Our beloved To The Max silhouette, amplified into a bold and confident square with a little extra personality.
| 219-872-4413 @ wholesale.peepers.com
8 4 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
Boost impulse sales with these Animal House clamshell cases. Assorted fun designs provide heavy duty protection. The perfect high-margin add-on your customers will appreciate. Check out our full line of cases.
| 800-247-7667 @ www.ihearteyewear.com
Contributor Content
PRODUCT PROFILES ANA LUISA
ASHER DROP EARRINGS As seen on Alix Earle. 10,000 pairs sold. These hoops combine tarnishproof 14k gold and rhodium plating in an endlessly versatile design.
| 201-771-3613 @ analuisa.com WORLD BUYERS GIFT & HOME DéCOR
BALL CAP HATS WITH NATURE THEMES Durable corduroy in popular colors with embroidered designs! Your customers will love these! Register online for wholesale account!
SAWDUST CITY LLC
SMALL & SASSY 3.5 x 10" and made from solid knotty pine. Oodles of fun colors and sayings! Handmade in the USA. Fast shipping.
| 800-996-7531 @ www.worldbuyers.com
| 800-528-6008 @ www.sawdustcitywholesale.com
THE GRANDPARENT GIFT CO.
CELEBRATION OF LIFE MEMORIAL BUTTERFLY Provide comfort with this Celebration of Life memorial gift from The Grandparent Gift Co. This 2.75" iridescent stained glass butterfly makes a lovely yearround tabletop display, arriving beautifully boxed alongside a heartfelt bereavement poem card honoring a loved one.
| 866-247-0156 @ www.crossroadsfamily.com
BLOSSOM BUCKET
“DAUGHTER” GOLD-FRAMED EASEL SIGN Honor your special bond with this “Daughter” gold-framed easel sign from Blossom Bucket. Crafted with elegant metal and glass, this 5.5" tall piece features a beautiful watercolor floral teacup design that reminds her she is your forever friend.
| 866-247-0156 @ www.crossroadsfamily.com
G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 85
Contributor Content
PRODUCT PROFILES TEN PEAKS PRESS
DELICIOUS & DOABLE DESSERTS — KATIE LEE WILKEN Featuring 100 approachable recipes and beautiful photography, this irresistible cookbook inspires holiday baking, everyday celebrations and sweet moments all year long. Hardcover. MSRP $29.99.
| 888-501-0160 @ harvesthousepublishers.faire.com TEN PEAKS PRESS
MOVE SLOW AND MAKE THINGS A beautiful gift for the creative spirit — Marian Parsons inspires readers to slow down, rediscover creativity, and find beauty, purpose and joy in making things by hand. Hardcover. MSRP $32.99.
CROSSROADS CANDLES
HOLLYBERRY AND BALSAM FIR WRAPPED VESSEL CANDLES
| 888-501-0160 @ harvesthousepublishers.faire.com
Embrace the season with these festive 15-oz. wrapped vessels from Crossroads Candles. Proudly made in the USA, these clean-burning, doublewicked candles feature premium fragrances like balsam fir and hollyberry, offering a charming design to accent your holiday home décor.
| 866-247-0156 @ www.crossroadsfamily.com
OLD WORLD CHRISTMAS
BLOWN-GLASS ORNAMENTS The premier collection of exclusive blown-glass, handpainted ornaments. Call us to become a dealer in your area.
KURT S. ADLER, INC.
3.5" AMERICA250 LIBERTY BELL WITH BOW ORNAMENT This officially licensed ornament features a shimmering replica of the Liberty Bell adorned with a festive red, white and blue bow.
| 212-924-0900 @ www.kurtadler.com
8 6 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
| 800-962-7669 @ www.oldworldchristmas.com
Contributor Content
PRODUCT PROFILES WARMIES®
COZY CAPYBARA WARMIES Cozy Capybara Warmies® is ready to snuggle up with its ultra-soft fur, adorable expression, and cozy plaid winter accessories. Fully microwavable, lavender-scented, and weighted for soothing warmth and comfort.
@ warmies.com
KURT S. ADLER, INC.
3.15" PAJAMA PARTY FARM ANIMAL ORNAMENT 3/A
DOUGLAS CO., INC.
Bring playful holiday charm to your tree with this cow, pig, and highland cow dressed in cozy festive pajamas.
DENALI GOLDEN RETRIEVER Meet Denali, a beautiful new Golden Retriever by DOUGLAS. Sitting at 18" tall, from his buttery soft ears down to his fluffy tail, Denali makes the most perfect cuddly companion.
| 212-924-0900 @ www.kurtadler.com
| 800-992-9002 @ douglascuddletoy.com
DOUGLAS CO., INC.
ASPEN AUSTRALIAN SHEPHERD Introducing Aspen, DOUGLAS’s new 18" Australian Shepherd. She has a luxurious long fur coat, full of warmth and love, just waiting to find her new best friend to share with.
WARMIES
®
| 800-992-9002 @ douglascuddletoy.com
BARBIE WARMIES Barbie Warmies® brings iconic style and cozy comfort together with her signature blonde hair, pink outfit, and playful personality. Fully microwavable, lavender-scented, and weighted for soothing warmth and comfort.
@ warmies.com G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 87
Thank You
OUR 2025 INDUSTRY SUPPORTERS
WHEN RETAILERS FACE CRISIS, WE SHOW UP When disaster threatens independent retailers, Heart on Main Street shows up with $10,000 grants and boots-on-theground support. Our 2025 donors made it possible to reopen doors and restore hope in communities across the country.
TOGETHER, WE REBUILD Every partnership fuels a grant. Every grant reopens a door. Contact us to learn how your brand can become a 2026 supporter and make measurable impact on Main Street.
Gifts & Decorative Accessories proudly supports
Market Calendar November 2026 – January 2027
NOVEMBER 4-7 GATLINBURG, TENN.
JANUARY 6-8 ORLANDO, FLA.
9-11
6-12
Smoky Mountain Gift Show Gatlinburg Convention Center smokymtngiftshow.com
ATLANTA Fall Cash & Carry AmericasMart americasmart.com
13-15
GATLINBURG, TENN.
13-15
SANTA ANA, CALIF.
15-17
OCEAN CITY, MD.
16-20
ORLANDO, FLA.
Stocking Stuffer Expo Gatlinburg Convention Center nortonshows.com
West Coast Gem & Mineral Show Holiday Inn Orange County Airport mineralshowslld.com
Ocean City Resort Gift Expo Roland E. Powell Convention Center oceancitygiftshow.com
IAAPA Expo Orange County Convention Center iaapa.org
DECEMBER 3-6 CHICAGO
One of a Kind Holiday Show The Mart oneofakindshowchicago.com
4-6
GREENSBORO, N.C.
6-9
MYRTLE BEACH, S.C.
GTS Greensboro Importers & Wholesalers Expo Greensboro Coliseum Complex gtshows.com
Grand Strand Gift & Resort Merchandise Show Myrtle Beach Convention Center grandstrandgiftshow.com
Surf Expo Orange County Convention Center surfexpo.com
DALLAS Total Home & Gift Market Dallas Market Center dallasmarketcenter.com
11-13
NEW ORLEANS
12-17
ATLANTA
16-18
PARIS, FRANCE
24-26
CHICAGO
24-28
LAS VEGAS
JAN. 31FEB. 2
NEW YORK, N.Y.
Halloween & Party Expo Ernest N. Morial Convention Center halloweenpartyexpo.com
Atlanta Market AmericasMart atlantamarket.com
Shoppe Object Paris Porte de Versailles shoppeobject.com
Mix Chicago Apparel & Gift Show Mix Chicago Mart silverliningshows.com/ rev-chicago-boutique-show
Las Vegas Market World Market Center Las Vegas lasvegasmarket.com
NY Now Javits Center nynow.com
Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website. G I F T S & D E CO R AT I V E ACCE SSO R I ES - NOVE M BE R 2026 - 89
0
ENDCAP
WOMEN OF INFLUENCE WOMEN
PERSONAL CARE FOR EVERY SEASON
EASTER HUNT
21 79
FLOWER POWER
72
75 80
AMERICAN MADE
Gifts & Decorative Accessories (ISSN 0016-9889) is published monthly except combined issue for February/March (11 issues per year) by Bridgetower Media, 7025 Albert Pick Rd, Greensboro, NC 27409. The standard Digital+Print subscription is $118.80 per year. Periodicals postage paid at GREENSBORO, NC 27498-9709, and additional entry offices. POSTMASTER: Send address changes to Gifts & Decorative Accessories Subscription Services, 125 Schelter Rd. #350 Lincolnshire, IL 60069-3666 To order a new subscription go to: https//bit.ly/3h6eEHe or by mail: Gifts & Decorative Accessories, PO BOX 494, Lincolnshire, IL 60069-9813. To renew your subscription, change your address or manage your account go to: https://bit.ly/2renewGIFTS. You can also call us at 866-456-0405 or email us at gda@omeda.com. Posted under Canadian addresses to APC; PO Box 503, RPO West Bever Creek, Rich Hill ON L4B 4R6.
9 0 - G IFT S & D EC OR ATI V E AC C ESS ORIE S - N OVE M B E R 2026
A LIFESTYLE BRAND
MID-CENTURY MODERN
Good Design Never Goes Out of Style Bold shapes, graphic color, and warm wood tones. A modern take on mid-century style for the table and bar cart. In stock and shipping now.
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