Staying nimble, heeding rep advice and balancing emerging trends with bestsellers are the key objectives for specialty merchants in this month's retail feature.
There's a reason that Christmas is a top-selling category for stores; it taps into consumers' emotional side as they buy goods for their family traditions. Here's what consumers will be buying and why.
Stylish candles and diffusers pull double duty for shoppers — adding both an olfactory and visual ambiance to a space. Here are just a few fashionable options that smell as good as they look.
SURFING SUPPLY CHAIN UNCERTAINTIES 57 FOR THE LOVE OF FALL
Though Halloween may be the trendy star of the season, these decorations and gifts adorned with pumpkins, gourds and autumnal foliage have a longer lifespan sure to appeal to savvy shoppers.
PICK A HOBBY, ANY HOBBY
As more consumers indulge in a variety of pastimes, from playing mahjong and pickleball to hitting the slopes, these gifts will speak to their newfound interest — and identity.
On the Cover: Holiday 2026 advent calendar train from the Wonderful Christmastime collection. Tag. tagltd.com
BOOK
DEPARTMENTS
Page 10
Editor's Letter
Page 12
Business News
Page 76
On the Web
Page 89
Market Calendar
RETAIL
Page 22
Feature: Staying Afloat in Changing Tides by Pamela Brill
Page 30
Visual Merchandising: Lighting It Right by Linda Cahan
INDUSTRY INSIGHTS
What’s trending for 50+ product categories across gift and home.
Ad adjacencies available for each category. Reach out for details.
MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION Donna Bischoff | dbischoff@furnituretoday.com
ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier 224.558.9996 | ggrenier@giftsanddec.com
ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito 925.998.6706 | bmalito@giftsanddec.com
HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106 PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah +91 22 2305 9305 | kaushal@kaushals.com
EDITORIAL DIRECTOR Bill McLoughlin
PRODUCTION SPECIALIST Corey Edwards
DIGITAL MEDIA SPECIALIST Ariel Perez
SENIOR DIRECTOR OF DIGITAL OPERATIONS Chris Schultz DIGITAL OPERATIONS MANAGER Randy Melton
DIRECTOR OF MARKETING AND CREATIVE SERVICES Melanie Bingham
PRESIDENT AND CEO Hal Cohen
CHIEF FINANCIAL OFFICER John Coughlan
CHIEF DIGITAL AND REVENUE OFFICER Kurt Hawks
DALLAS IS THE
One
Discover trend-right collections and new resources to help your store stand out. It’s the single, smarter way to stay ahead. ONE MARKETPLACE. ONE EASY TRIP.
Gift & Home Market + KidsWorld
SEPTEMBER 15-17, 2026
Returning to the Scene
As a lover of true crime documentaries, I couldn’t help but make a play on words about returning to the crime scene. In actuality, I returned to the market scene after missing a year of shows while on maternity leave. This summer hit differently for me — as I’m sure it did for many of you — but for a very different reason. After being gone for what felt like an eternity (but also like not very long at all), summer markets were exciting. I was filled with energy and enthusiasm after seeing market friends and fresh products. My colleagues, however, who weren’t missing the last two show seasons, were disappointed. Traffic was slower than even post-COVID normal and the resounding question I kept hearing was, “Where’s the new?”
I might have been wearing my rose-colored glasses during my trips, but I wasn’t disappointed at all. I was still surprised by a few game changers, like Plate and Pattern’s entertaining serveware and disposable parchment paper liners. The company makes a core set of entertaining pieces: galvanized metal plates, woven seagrass plates and white metal plates, as well as a slew of decorative parchment paper liners that fit inside the tableware pieces. The liners not only make the tabletop pieces more festive, but they also keep the pieces clean while being used. The disposable liners are durable (withstanding even meat being cut on top of them) and include multiple themed designs, like stars and stripes, game day and botanical. Something that stylishly solves a common problem? Yes, please!
“I might have been wearing my rose-colored glasses during my [market] trips, but I wasn’t disappointed at all.”
These days, versatility isn't a bonus feature; it's a design mandate. And Plate and Pattern, as well as Keva, truly understood the assignment.
Keva was sporting its new trays with reversible and interchangeable textile inserts, which struck the perfect balance between form and function. From bright and colorful botanicals to holiday designs and trendy mahjong-inspired patterns, the placemat-like inserts make changing up décor easy without breaking the bank. These designs might seem simple, but they hit the nail on the head. Consumers are looking for simple solutions that make their lives easier and more festive, without costing an arm and a leg.
Other manufacturers were taking calculated risks by expanding into new categories. Snoozies, for example, added a line of coordinated zipper pouches to its line-up, as well as higher-end embroidered slippers.
Say what you want about summer markets, but I think my absence helped me to step away and not only see the bigger picture, but appreciate the small, subtle changes that can still have a larger impact on the industry. Speaking of impact, I’d be remiss not to mention we also celebrated our 75th anniversary of the Retailer Excellence Awards last month, which might have swayed my enthusiasm for summer markets just a little!
Lenise Willis Editor in Chief
What's Next for NY Now? New Logo, New Brand, New Team
NY Now, the New York-based gift, home and lifestyle trade show recently acquired by Rockview Management Group, has announced its first steps under new management: refreshing its brand identity and adding four industry veterans to its sales and marketing team. The brand refresh, according to show organizers, was designed to reflect the show’s evolving direction.
"The updated brand identity brings a fresh visual look to NY Now while retaining the name that exhibitors, buyers, and industry partners have known for years," the trade show said in a release. "The new team and renewed brand reflect the show’s focus on strengthening relationships and improving the experience for those who participate."
Inspired by the route emblems of the New York City subway system, a well-known symbol that makes New York City unmistakably itself, the new brand logo translates one of the city's most recognizable shapes into a statement: "Monumental in presence, deliberate in form, and carrying the unmistakable feeling that this brand belongs in the same conversation as the city that inspired it."
“The updated brand identity brings a fresh visual look to NY Now while retaining the name that exhibitors, buyers, and industry partners have known for years.”
“NY Now and New York City both have deep roots as centers of connection, commerce and discovery,” said Dorothy Belshaw, CEO of NY Now. “The new branding leans into those parallels and reflects the city’s bold energy and iconic imagery.
The brand refresh begins now and will culminate in a full environmental rollout at the August show, according to show organizers, but further details have not yet been released.
New Sales & Marketing Team Members
To support the transformation process, NY Now has intentionally hired new team members with deep industry knowledge to drive the show’s growth with very thoughtful and strategic
direction. New team members include: Ashley Ciofrone, senior manager of customer success; Michelle Karol, VP of business development; Leanna Worrall, VP of business development; and Sarah Zeigler, content and communications lead.
With 13 years of experience in the gift, home, and tradeshow industry, Ciofrone has been involved with NY Now throughout her career, building and maintaining relationships with brands across a range of categories. She is focused on customer experience and brand support.
Karol has more than 18 years of experience in the gift and home industry, with a background in handmade, gift, luxury, and kitchen & table categories. She has worked across several tradeshows in business development roles, with a focus on cultivating exhibitor and buyer partnerships. She spent the last 11 years working on the Las Vegas Market and, before that, seven years at NY Now with specific oversight of the handmade division.
Worrall brings over 20 years of experience in the gift, home, and trade show industry, with a background that spans exhibiting, trade show sales and operations, and permanent showroom leasing. Worrall was with Andmore/IMC for 12 years, and, prior to that, worked seven years on the California Gift Show and San Francisco International Gift Show. She is known for a relationship-driven approach and a focus on helping brands navigate a changing industry landscape.
Zeigler has over eight years of experience in the gift and home industries, working on the Atlanta Market with a background in marketing communications. She will lead content and communications for NY Now, with a focus on brand storytelling and audience engagement.
“We’re excited to welcome Ashley, Michelle, Leanna, and Sarah to the team,” said Belshaw. “They each bring deep industry experience and a genuine commitment to the brands and buyers in our community. In addition to their individual contributions, many of them have worked together previously so they create an immediate spirit of collaboration and camaraderie — essential elements of the team’s culture and an important foundation for effectively serving our customers.”
The upcoming NY Now Summer Market runs August 2-4 at the Jacob K. Javits Convention Center in New York City.
Gift for Life AIDS Walk New York Team Surpasses Major Milestone
Gift for Life's AIDS Walk New York team once again gathered for the cause, both virtually and in person, raising $48,100 for this year's event held on May 17, in Central Park. The funds contributed toward GMHC’s overall fundraising goal of $2 million, helping support critical HIV/AIDS prevention, care, advocacy and mental health services.
This year marked a major milestone for Team Gift for Life, as the organization surpassed more than $500,000 raised cumulatively for the cause since the team was founded in 2012. More than 10,000 walkers participated in this year’s event across New York City.
“This milestone reflects years of dedication, compassion, and community from our industry,” said Caroline Kennedy, team co-captain for Team Gift for Life. “Every dollar raised represents people coming together to support life-changing services provided by GMHC. Reaching the $500,000 milestone is incredibly meaningful for our team, especially as we continue to honor those we have lost and support those still impacted.”
The team’s fundraising total was strengthened by a $5,000
matching contribution from NY Now, demonstrating continued support from the gift, home and lifestyle industries. “NY Now is proud to support Gift for Life and the important work of GMHC,” said Dorothy Belshaw, new president of NY Now. “The passion and commitment shown by Team Gift for Life each year is inspiring, and we were honored to contribute to this incredible fundraising achievement.”
Among the team’s top fundraisers was Matthew Katzenson of Fine Lines, who raised an impressive $17,250 individually.
Team Gift for Life/NY NOW participants this year included Caroline Kennedy, Kelly Bristol of Just Got 2 Have It, Matthew Mathiasen of Emerald, Amy Loewenberg of Gift & Home Trade Association and Gift for Life Chair, Bill McCue, Roger Bunn of Roger Rep & Co., Sally Fisher of Vintage Home, and Matt Katzenson of Fine Lines. Contributions were also made in memory of former team member Su Hilty, whose legacy continues to inspire the team’s ongoing commitment to the cause. To support Team Gift for Life/NY Now and GMHC, donations can still be made at gmhc.donordrive.com/teams/5038.
The Boutique Hub's Annual Summit to Spotlight AI, Future of Retail
In an effort to better help independent retailers handle issues like rising costs, changing consumer behavior and the rapid development of artificial intelligence, the Boutique Hub is bringing boutique owners together for a special industry event this fall.
Running Aug. 16-17 in Dallas, the Boutique Hub’s Summit 2026 will bring store owners together to strategize and learn from one another how to operate their own stores more efficiently. According to a press release, the Summit is “designed to give retailers practical tools and actionable strategies they can immediately apply to their businesses” through educational sessions and various workshops. Topics will be based on real challenges facing retailers in today’s world, including inventory management, profitability, customer retention, AI integration and more.
“Independent retailers are being asked to adapt faster than ever before,” said Samantha Conner, director of wholesale at the Boutique Hub. “The Summit is about helping store owners cut through the noise and focus on what actually moves their
business forward. We want attendees to leave with clarity, confidence, and practical next steps they can implement immediately.”
Highlights of the event are expected to include:
• Expert-led sessions and keynote presentations from top retail and e-commerce leaders
• Workshops focused on solving real business challenges
• Education around emerging AI tools and systems
• Networking and collaboration opportunities
• Access to vetted vendors and service providers
• Insights into the trends reshaping the future of boutique retail and e-commerce
“At a time when so many retailers feel overwhelmed or isolated, community matters more than ever,” Conner said. “The Summit gives business owners both the strategy and support they need to continue growing in a rapidly changing industry.”
The Boutique Hub is a community for independent retailers and e-commerce entrepreneurs. More information and how to register can be found at go.theboutiquehub.com/summit.
MarketTime adds New Invoice Tool
MarketTime, a B2B platform powering wholesale e-commerce, is introducing a new invoice tool to help "transform how wholesale transactions are completed."
"While wholesale has rapidly adopted digital catalogs, marketplaces, and sales tools, the transaction layer itself — how money moves between buyers and sellers — has remained fragmented, manual and vulnerable," the company explained in a release.
With the introduction of InvoicePay, now available within mtCharge+, MarketTime is aiming to change that, eliminating insecure, rep-mediated workflows and replacing them with a seamless, buyer-driven, and fully PCI-compliant payment experience.
“Wholesale has invested heavily in how products are discovered and sold, but not in how transactions are actually completed,” said Todd Litzman, CEO of MarketTime. “This is a major step forward in modernizing wholesale commerce. For retailers, it means a faster, more flexible way to pay, on their terms, from anywhere.
"For brands, agencies, and sales reps, it eliminates one of the biggest operational challenges they face every day. By combining payments, identity, and engagement into a single experience, we’re not just improving efficiency; we’re rebuilding the foundation of how wholesale works.
"This is how the industry finally catches up to modern commerce: where transactions are not only faster, but fundamentally safer and more intelligent.”
A Broken System at the Core of Wholesale
For decades, wholesale transactions have relied on outdated practices: credit card numbers collected by phone, written on paper orders, shared over email or text, and handled by sales reps and agencies.
This legacy workflow has powered billions of dollars in
commerce, but it no longer meets the demands of modern business, MarketTime says. Today:
• Security risks are rising, with growing exposure to card compromise and fraud
• Chargebacks are increasing, placing additional strain on brands and agencies
• PCI compliance is being actively enforced, creating new operational risk across the ecosystem
• The burden disproportionately falls on sales reps, agencies and brands, who are forced to manage sensitive payment data within a system not designed for today’s standards.
MarketTime’s answer to the above problems is InvoicePay. Instead of collecting payment details manually, InvoicePay converts a shipped purchase order into a secure, click-to-pay invoice. Buyers complete payment on their own device within a fully compliant environment, eliminating the need for reps, agencies or brands to see or handle sensitive card data.
This shift enables:
• End-to-end PCI compliance by design
• Reduced operational burden for reps and agencies
• Faster, frictionless payments for buyers
• Improved cash flow and reduced risk for sellers
More than a feature, it represents a transition from rep-mediated transactions to buyer-controlled, scalable payment workflows.
“Legacy workflows were never designed for today’s security landscape,” added Litzman. “Moving forward requires coordinated change across the entire ecosystem, not just new tools, but new behaviors.”
InvoicePay is now available to all mtCharge+ customers as part of their existing payment processing capabilities. Customers using third-party gateways can schedule a demo to explore migration options.
Lighting Up New Traditions
Cap ure he eeling o he holiday ea on wi h cen de igned o bring your avori e momen o li e. Tran orm everyday pace wi h new en a ion , rom wee e ive rea o cozy nigh in. All o our candle are now hand-poured in mall ba che in he USA.
Customers aren't the only ones who don't like to pay for shipping; delivery costs are also a line item that retailers have to worry about, as they can significantly affect their bottom line. Shipping has long been one of wholesale’s most persistent friction points — unpredictable, expensive and often a deciding factor in what retailers choose to buy and how much budget they have.
To help, Faire is expanding its collaboration with UPS to provide independent businesses access to more affordable rates, building on an average 20 percent rate reduction introduced last year. Today, Ship with Faire orders will see an average 18 percent reduction in shipping rates across top carriers, according to the wholesale marketplace. The company points out that, at scale, shipping represents one of the clearest opportunities to improve margins and support more consistent growth for independent businesses.
In 2025, more than 5 million shipments moved through Ship with Faire, nearly 15,000 shipments a day. That collective volume helps create access to lower per-package costs across carriers, making rates typically reserved for larger-scale
Faire Collabs with UPS to Reduce Shipping Costs Northeast Toy and Gift Show
businesses available to independent retailers.
Those are passed back to retailers on Faire, saving businesses tens of millions of dollars annually across Faire’s shipping programs. As adoption continues to accelerate — with Ship with Faire GMV growing over 50 percent year-over-year — that scale compounds, enabling further rate improvements over time.
According to Faire, retailer research shows that “affordable or free shipping” is the most important factor when evaluating inventory sources, with 71 percent of retailers calling it extremely important. Overall, 58 percent cite affordable shipping as a top-three consideration in where they choose to buy.
This preference is reflected in behavior on Faire: products that qualify for Faire Insider free shipping see a roughly 15 percent higher likelihood of checkout, demonstrating how lower shipping costs directly influence purchasing decisions. Today, roughly half of all orders on Faire use Ship with Faire to access negotiated carrier rates. In total, retailers on Faire spent over $200 million on shipping in 2025, underscoring both the scale of the opportunity and the importance of reducing that cost.
Readies for 3rd Annual Event
The North East Toy and Gift Show (NETS) will host its third annual event, Aug. 30-Sept. 1 at the Mass Mutual Center in Springfield, Mass., following overwhelming attendee support over the past two years. The shift into a fourth-quarter writing show was seen as a huge benefit to the manufacturers, retailers and sales reps.
“The trade show calendar has shifted dramatically over the last few years, and as an industry, we found ourselves lacking an East Coast specialty show,” said Christine Blumberg, president of Tradeshow Ventures. “We answered the requests of our specialty retailers and key accounts by giving them a convenient Northeastern location for their 2026 purchasing needs.”
NETS was created by toy veterans Alan and Christine Blumberg to bring manufacturers and retailers together in the Northeast, where there is a void in specialty trade shows and a lack of a central showroom facility.
“Many of the buyers in the Northeast cannot make it to the West Coast shows, so this transition to the Fall time frame is perfect for holiday buying and for brands to do soft previews of their 2027 new releases. NETS offers a simple, cost-effective solution to bring the industry together in the Northeastern region,” said Tim McGuinness, executive director of NETS.
“The Game and Kit nights have had such positive results due to the location of NETS, notes Alan Blumberg, vice president of Trade Show Ventures. “The opportunity to include staff members from retail stores means that the vendors end up having ambassadors at the store level, and the retailers have a better consumer experience when they have knowledgeable staff. This translates into more games and craft kits being sold at specialty stores.”
Offering a new trade show for East Coast-based industry professionals, NETS will provide an affordable opportunity for retailers, buyers and key accounts to network and see the 2026 product lines from brands. Special events will include a Game & Kit Night, where retailers learn to play the new games and kits. Exhibitor and attendee registration is now open. The 5th annual Game and Kit Night will include an open bar and buffet dinner.
“This show is exactly what we need. Because the show is centrally located in the Northeastern region, we will be able to bring our staff, which will help us create a better shopping experience for our clientele,” said Brigitte Drew of Henry Bears Park, a nine-store specialty toy store chain based in Arlington, Mass.
More information can be found at netoyshow.com.
RETAIL
One week before Christmas ’25 I was driving home from lunch with my friend when she quickly made a right turn into a small driveway. She knows I’m always looking for great gift and accessories shops and wanted me to see Piper Louie. When I walked in, I knew why.
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“One thing I noticed other than the excellent visual merchandising was their lighting. There’s a lot of it, both on the ceiling and at eye level. Every lamp that can be turned on, glows.”
STAYING AFLOAT
Mix It Up Gift appeals to gift givers with trending goods like pickleball, mahjong and book club products.
IN changing Tides
Staying nimble, heeding rep advice and balancing emerging trends with bestsellers are the key objectives for specialty merchants during this year's supply-chain disruption.
by Pamela Brill
At White Arrows Home in Minocqua, Wisc., store owner Kristin Lenz takes great pride in creating a retail experience that extends beyond its merchandise. “Customers are drawn to our Northwoods aesthetic that blends classic, meaningful design,” she said of her store’s eclectic assortment of home décor, books, pantry goods and other personal gifts.
But as Lenz and fellow retailers continue to contend with shipping delays, diminished supplies, and tariff-related fallout, securing products that complement the overall shopping experience is proving difficult — a fate that has now become reality. “It’s the lack of consistency that has required the greatest adjustment,” said Lenz. “Planning feels less certain than it once did, and flexibility has become essential.”
While there are no one-size-fits-all solutions for order sourcing and fulfillment, specialty shops, with the help of their sales reps, are figuring out how to adapt to supply chain uncertainties for the fourth quarter and beyond.
Outside Influences
Even the most unflappable retailers and long-time sales reps have become flustered by a fluctuating marketplace, where accumulating external factors have taken their toll. Among the more pressing issues are price uncertainty, cash flow, inventory
investment and freight costs.
“So many small businesses plan [their] buying based on season and past successes, and in the years since the pandemic, everything has become so volatile,” said Erin Anderson, eastern Missouri territory manager at the Portico Collection. “It was so up and down, and retailers became jaded about their previous methods of planning. So now, some are flying by the seat of their pants, and some are still selling what they overbought in the past few years.” Trusting one’s intuition has become less reliable, she added.
Not receiving orders on time is another ongoing obstacle for retailers. OneCoast sales rep Terri Denton has recently heard more complaints about late shipping apparel lines. “One customer told me her women’s clothing was supposed to ship in April, but she did not receive [it] until the end of May,” she said. “This created havoc in her season.”
Shipping delays trickle down to the rep level, where salespeople are feeling the frustration of their clients. Sara Sundby, sales rep for Just Got 2 Have It, can relate to this sentiment. “It’s hard as a buyer putting all the lines together making it look great…they want to know [product] is shipping, and they look to us as reps for that info,” she said. This, in turn, puts the onus on the rep who must diligently check inventory lists daily.
Evolving Role of Reps
Knowing that their clients depend on them for guidance means reps are re-evaluating their own business style, even if that means taking a stronger stance. “I am not shy about telling my customers that they can’t wait to order,” said Bill Koch, a NextGen Dallas sales rep who is steadfast about completing all bookings at his appointments. “I don’t get any pushback; everyone knows this is part of the business now.”
“I always do an inventory before my appointment, so I can sit down with the customer and analyze their needs,” said Denton. Since back orders have become more commonplace, she is equipped with possible alternatives, so stores can be prepared.
Staying on top of changing buying habits also affects how best to fit clients’ needs. “I have noticed that customers are spending more on women’s clothing and jewelry, so I have tried to find items in my catalog that will coordinate with these categories,” explained Denton. She relies on OneCoast’s Canva-designed sales sheets as a visual tool for demonstrating how Mud Pie girlfriend gifts can fit into an apparel display.
Overall, reps say they are doing more than ever, and industry insiders don’t think that will change anytime soon. “We used to focus primarily on helping retailers find great products,” said Angela Schmook, president of Road Runners. “Today, we’re helping them navigate uncertainty, protect margins, manage inventory, and help make smarter buying decisions.” She believes stores value this type of guidance as much as the merchandise itself.
Retail experts like Jonathan Gold, National Retail Federation
vice president of supply chain and customs policy, affirms the advantage of sales rep support. As strategic partners, “they are often an independent retailer’s earliest source of insight into delays, disruptions, pricing shifts, inventory availability and alternative options,” he said. “For small businesses especially, that kind of partnership, communication and flexibility can make the difference between reacting to disruption and staying ahead of it.”
Remaining nimble during changing times is easier said than done, but sales professionals believe that it’s essential. Schmook recommends buying with flexibility in mind. “The retailers that seem to be navigating uncertainty best are not necessarily buying less; they are buying smarter,” she said. Her suggested approach is to focus on bestsellers, while leaving some opento-buy dollars for later in the season, and securing holiday inventory as early as possible.
Sundby seconds the advance planning. “I have worked for companies that did an early buying program, and it seems to work better,” she said. “These days, companies don’t want to hold orders for customers, but if they are ordering on pre-buys, it is safer for them.”
Koch too has had tremendous success with pre-booking and encourages his clients to place orders as soon as they see something they like, so they don’t miss out. Recommending USA-made brands has been a game changer in terms of his productivity and his customers’ order fulfillment.
“I had my second-best year in sales last year of 25 years as a road rep, and I believe that having vendors that could deliver quickly and reliably really helped out,” he said, acknowledging
White Arrows Home utilizes American-pride gifts and in-demand lakeside living goods to appeal to locals and visitors alike. The store owner says the focus of the store is on "story-driven" pieces rather than fast fads. (Photos submitted)
that Sincere Surroundings, Ozark Nut Roasters and Southern Couture haven’t had any recent back orders.
How to Balance New vs. Seasoned
As retailers adjust their inventory for the coming season, they must decide how much emphasis to ascribe to emerging trends. When deciding whether to carry a new line in Clawson, Mich.based Leon & Lulu, store owner Mary Liz Curtin typically poses two questions to prospective vendors: “What do I need for success with your product?” and “What pays your mortgage?” Their answers will help her determine the potential for bestsellers.
Lenz pays attention to the latest market influences, but they do not lead her buying decisions. “At White Arrow Homes, the focus has always been on timeless, story-driven pieces, the items that feel collected rather than trendy,” she explained. When weaving new wares into the lineup, Lenz focuses on seamless integration.
“Incorporating new wellness items or lifestyle goods, alongside home décor, allows for subtle evolution while maintaining our consistency. It’s a balance between staying recognizable and staying interesting,” she said.
Sonia Malloy, owner of Splurge in Greenwich, Conn., has adopted a similar approach by concentrating on bestsellers, yet leaving room for nascent trends.
“Newness is very important to our customers, particularly those that visit us regularly,” she said. On-trend product that she currently stocks include boatkin bags, mahjong gifts, and squishies. “These items have been driving sales this spring, and it was important to keep some cashflow available to be able to react to these trends,” she noted.
Having sufficient cashflow enables retailers to expand on trending items when it suits their business. Beth Rich, owner
of Mix It Up Home and Mix It Up Gift in Coeur d’Alene, Idaho, depends on her top five products to generate more than 30 percent of the store’s total income.
“This revenue gives us the financial flexibility to try out new products and themes,” she explained. “We rely heavily on our vendor partners to have their finger on the pulse of what is trending in the industry.” Current themes that are performing well are mahjong, book club and garden club. Other popular motifs include chickens and sourdough-related gifts, which have earned their own displays.
Leaning into USA-made brands is also proving to be effective for managing supply chain imbalances. Among Mix It Up’s top performers are Houston Llew Spiritiles of Charleston, S.C.; the Merriam, Kansas-produced Made by Mixture line; and Art Poles from Demdaco of Leawood, Kan.
Strategies for Fresh Inventory
While keeping an eye on developing trends helps retailers stay current, they must also update their long-term plans for stocking shelves. Curtin of Leon & Lulu practices what she calls “defensive buying.” “I am buying a little bit earlier this year to make sure we don’t run out of things and am watching our stock levels more carefully,” she explained.
Finding creative ways to highlight multiple products and simplify gift giving is proving beneficial for Amber Shader, founder of F+L Boutique and F+L Home in Middletown, Del., where curated bundles are carefully crafted. “We want shopping at F+L to feel inspiring and easy,” she explained. “Customers are overwhelmed, and they appreciate thoughtfully curated gift ideas…that feel personal and elevated.” Recent additions include the Glam & Go Bundle, a studded black clutch filled with selected jewelry, accessories and beauty products, as well as a
Chickens and sourdough-themed gifts are on trend at Mix It Up Home and Mix It Up Gift. (Photo submitted)
Squishes have been selling like hot cakes at Splurge in Greenwich, Conn. (Photo submitted)
separate bundle that ties into the store’s newly launched F+L Reading Society book club.
Investing in more seasonless products is another part of Shader’s sales strategy, which she credits for reducing risk and meeting customer expectations. These products include denim, gold-filled jewelry, stoneware pieces and olive wood kitchen pieces. Shader is a big believer in remerchandising, constantly updating both stores’ displays without relying on large quantities of new items.
“Thoughtful merchandising allows customers to see products differently each visit, which keeps the shopping experience exciting while helping us maximize existing inventory,” she said.
Intentional inventory rotation is also the approach at White Arrows Home, allowing the shop to stay fresh. Playing up the local lakeside vibe via outdoor-themed displays adds color and personality to displays, minus a massive overhaul. “Small changes like moving product, creating new vignettes, or highlighting seasonal transitions makes a significant visual impact,” Lenz noted about her merchandising strategy.
Off the sales floor and in the back office, taking advantage of vendor-initiated offerings keeps shelves fresh without overextending cash flow. Malloy seeks out margin-building opportunities, makes use of show specials and keeps a lookout for closeout items that still offer the value and quality for which Splurge is known.
Mix It Up leverages its customer loyalty programs with vendors, so Rich can buy smaller quantities more frequently. “In the past, we got caught up in making large market purchases to qualify for incentives like free freight, discounts and extended dating,” she said. “Now, many of our key partners are starting
to offer loyalty programs that allow us to ‘earn’ status.” For instance, instead of placing a $2,500 order with Demdaco, she can submit a $500 re-order for tea towels. This way, as a loyal brand customer, Rich can maximize her cash flow and maintain bestsellers on shelves. “There is a level of work that comes with creating more orders, but we have found that the financial trade-off more than makes up for it,” she said.
Retailers managing larger operations and/or multiple stores have found added value in the latest technology, designed to manage supply chain issues. Rich is currently using Shopify’s Stocky app, which connects to her POS and allows her to look at performance metrics for each product.
“When we have only one of something left, the ranking will let us know it’s either because it is selling so well that we need more ASAP, or we only have one sitting on the shelf for way too long and we need to move on,” she explained.
Shopify’s built-in AI capabilities expand on this functionality by providing faster and easier analysis; while in the past, Rich relied on generated reports, she can look at sales over a certain period and pinpoint exactly which products were responsible for increased or decreased sales. With Stocky phasing out in August, Mix It Up will switch over to the Stockie platform, which will email weekly reports that suggest products, quantities and timing for re-ordering.
As the third quarter gives way to holiday season prep, the outlook for retail sales may be murky, but the need for flexibility and resourcefulness is crystal clear. “Independent boutiques have to be incredibly adaptable right now, but we truly believe there’s still a strong opportunity for businesses that create authentic experiences, curate intentionally and build genuine community around their brand,” Shader said.
Seasonless items like gold-filled jewelry and olive-wood kitchen pieces are smart investments for F+L Boutique and F+L Home in Middletown, Del. The founder says the themes are less risky, while still meeting shoppers' expectations. (Photos submitted)
LIGHTING IT RIGHT
by Linda Cahan
One week before Christmas ’25 I was driving home from lunch with my friend Claudia when she quickly made a sharp right turn into a small driveway. She knows I’m always looking for great gift and accessories shops and wanted me to see Piper Louie. When I walked in, I knew why — it was charming! I went back to the shop a few weeks ago to see if it still “worked” without the holiday décor and was happy to find it lovely and highly shoppable.
Piper Louie in Lake Oswego, Ore., is owned by interior designer Julie Nordby and her architect husband, Jon. “While naming the shop, we wanted something that reflected the style of the merchandise we were drawn to at the time — a blend of beachy ease and French-inspired charm. ‘Piper’ carried a light, coastal feel, while ‘Louie’ added a touch of French character. Together, the names simply felt right — effortless, memorable, and perfectly aligned with the aesthetic we loved,” Julie said.
They opened the space in 2012, and it has evolved over time as a must-shop for locals, as well as a highly successful pop-up shop at local events ranging from golf courses to wineries. The pop-ups generate a huge amount of business at the events resulting in many new customers. Their curated selection of gifts, handbags,
jewelry, pillows, plants, homewares and locally made goods tend to be in more neutral tones, which are both trendy and attract broad appeal.
One thing I noticed other than the excellent visual merchandising was their lighting. There’s a lot of it, both on the ceiling and at eye level. Every lamp that can be turned on, glows. Their ceiling lighting isn’t pretty, but the point is for people to never look up and I’m quite sure they don’t as the merchandise occupies their interest. I looked up because I realized that the store feels comfortably bright without being too bright and harsh. They’ve created the perfect blend of softness combined with visibility that works extremely well.
Pops of color come from the greenery spotted around the small shop. The entire shop is less than 1,000 square feet, making it easy to navigate. Their tall shelving fixtures make use of the height of the store and give them the shelving they need to show a lot without looking crowded.
Piper Louie has been doing a great job for 14 years and I’m looking forward to shopping there as a customer, not just as a columnist.
Piper Louie in Lake Oswego, Ore., does a wonderful job using lighting, like small lamps for sale, to highlight merchandise and create a welcoming ambience. (All photos by Linda Cahan)
These angled tables with multiple levels of merchandise capture attention and give customers a taste of what they’ll find throughout the store. There is an overhead drum light and spotlights on the ceiling to help this area stand out. The greenery adds texture and color, as do the lemons and artwork.
The painting of lemons comes alive on this shelf thanks to a small metal spotlight shining on it and the bowl in front. The light is attached by a clamp to the shelf above and the cord is neatly hidden behind the upright of the shelving unit. These little clamp-on lights are treasures for your merchandise displays.
Good shelf displays rely on having merchandise that makes sense together. Along with the “clean” theme, I particularly appreciate how the round wood works with the round brush holder and the hand wash bottles. The brushes in the back pick up the round shape theme. The soft yellow of the soaps work with the wood buildup and brushes in the front.
Tall shelving units need softening on their ends. This little white table combined with the white slatted box on top does the trick by lightening up the dark metal uprights. Also, note the use of the pink flowers in the vase mimicking the flowers in the frame below. Charming and smart!
Each shelf in this display is perfectly laid out and well-lit. Two clamp-on lights on either side of the shelving unit highlight the jewelry, and a tiny lit lamp on the second-lowest shelf sits on a linen box and a book titled “Live Beautifully.” Each shelf area is enhanced with either greenery or green in the merchandise. It feels natural and organic.
INDUSTRY INSIGHTS
Chances are you don’t have legal and systems departments that have dealt with this tariff mess over the past few years. You may have thought running your company was hard enough without this new level of complications added to the cost of doing business, but you got stuck with it just like everybody else.
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a business, you’re probably going through tariff aftershocks. If you’re a vendor your retail customers are starting to ask for refunds and if you’re a retailer your consumer customers may be requesting refunds on any tariffs they might have paid.”
Whatever is One to Do About Tariffs?
If you’re like most businesses in the gift and home racket, you’re reasonably modestly sized, whether you’re a wholesaler/ supplier or a retailer. There just aren’t enough zeroes at the end of your financial statement compared to the big boys.
So, chances are you don’t have legal and systems departments that have dealt with this tariff mess over the past few years. You may have thought running your company was hard enough without this new level of complications added to the cost of doing business, but you got stuck with it just like everybody else.
Now, about 18 months after the wave of tariffs were first introduced during the second Trump presidency, things seem to have settled in to some extent. There’s still reasonable chaos in bringing in goods from overseas, but the confusion from constantly changing rules has leveled off. The tariffs are still out there but they don’t seem to be at the extreme degrees we saw earlier in this process.
“As a business, you’re facing a situation they didn’t exactly prepare you for in your Gift 101 class. We’re in unprecedented territory here, folks. So, what do you do?”
Which is why, as a business, you’re probably going through tariff aftershocks. If you’re a vendor your retail customers are starting to ask for refunds and if you’re a retailer your consumer customers may be requesting refunds on any tariffs they might have paid. Maybe “request” is not quite the right word: how about “demand.”
As a business, you’re facing a situation they didn’t exactly prepare you for in your Gift 101 class. We’re in unprecedented territory here, folks. So, what do you do?
First off, regardless of the size of your business you need to be filing with the federal government agency responsible for refunding tariffs. Believe it or not, those who have already done so are saying it’s not as daunting a task as you might think. And even though technically you don’t need to file for your refund, just to cover yourself you should. Start by visiting the ACE Secure Data Portal at cbp.gov/trade/programs-administration/ trade-remedies/ieepa-duty-refunds.
This will get your process started, but in the meantime, you may have customers asking for their money back. You really
can’t blame them. You’re probably doing the same thing with purchases you made that carried tariff duties.
Which is why you need to be as transparent as possible with your customers, be they consumers or businesses. Let them know where you are in the refund process and give them a reasonable timeline based on what you’re being told. It’s amazing how a little information goes a long way in things like this.
Going forward with whatever tariffs remain, your pricing should include separate notations on your cost sheets and price tags to reflect the cost of the current tariffs as they stand at the moment. This puts the situation in clear terms for all to see and provides a worksheet for what could or could not happen down the road when additional legal action against tariffs get resolved. Again, being clear goes a long way.
Finally, I would think if perhaps some tariff slush fund — gee, I wish there was a better name for it — could be created by your company that would provide for some immediate good-faith refunds for your best customers. This one can get tricky but somehow being proactive has a lot of appeal in this situation.
It’s a shame any business needs to spend this much time, effort and resources navigating what is proving to be a largely ineffective tactic to deal with trade imbalances. But it’s another cost of doing business in 2026 ... like you needed another one.
Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.
Pain at the Pump (and on Shelves)
Sticker shock at the gas station has taken hold, and toy makers and sellers are feeling the pinch. No stranger to change, however, the industry is assessing how to adapt to this latest challenge.
“Gas prices are definitely creating a ripple effect across the toy industry, but it’s really the cumulative effect of transportation, freight and overall consumer confidence that companies are watching more closely,” said Matt Nuccio, president and creative director of Design Edge Inc. “What we’re seeing now is companies becoming smarter about inventory planning, logistics and product.”
Here’s how suppliers and store owners are responding to fuel fluctuations, head on.
Proactive Pricing
At Beverly Hills Teddy Bear, the company has been working diligently to cost average prices. “We are making sure to try and affect our partners with the lowest increases possible,” said CEO David Socha. That also means working with vendors to place orders early, which has helped to mitigate uncertainties.
Smaller companies like Griddly Kids are using size to their advantage when managing shipping costs. “While fuel surcharges from our freight forwarder do fluctuate, we’ve built strong relationships with our logistics partners that gives us better visibility into landed costs,” explained President Reisa Schwartzman. “On the domestic side, we’ve been refining how we work with LTL carriers to make every shipment count.” The company is also delaying new product launches until cost visibility improves.
“Retailers already dealing with tariff-related hikes have become super-savvy about managing fuel increases.”
As to whether manufacturers will eventually pass the additional fees onto consumers or absorb them internally remains to be seen. Socha’s company has shouldered the increases thus far, while ensuring that product prices remain strategic. At Basic Fun, which just completed market previews, the company is balancing inflation while locking down fall 2027
prices. “So, where we can, we’ll try to pass the actual or anticipated increases, as long as we can still offer margin to our customers and value to the consumers,” said CEO Jay Foreman.
Griddly Kids implemented a modest price increase on its core line this spring. The company plans to absorb a portion of the cost increase in the short term to maintain a strong presence at specialty retailers.
“Our commitment to them positions us extremely well when input costs normalize,” said Schwartzman.
Let’s Make a Deal
Retailers already dealing with tariff-related hikes have become super-savvy about managing fuel increases. Teneen Dobbs, owner of Kits & Kaboodle in Carmel, Ind., is concentrating on free freight opportunities and discounted pricing. She plans to absorb as much of the inflation-related increases as possible, after having to raise some prices due to tariffs. “Our families are budgeting carefully, and we want to mirror that same effort and sensitivity,” she said.
Other store owners across the country are following a similar approach, including Keri Piehl of Color Wheel Toys in Albuquerque, N.M., and Dean Smith of Jazams in Princeton, N.J. While Kiehl generally takes less than keystone markup on certain brands and products, she ensures that all wholesale orders make free or reduced freight, “so spacing our orders more makes that feasible.”
Even though Smith takes advantage of volume buys to offset costs, he acknowledges the ongoing challenge. “The increases we have seen in the past two years … have left little room not to increase prices,” he said.
Without an indication of gas prices stabilizing any time soon, retailers must insulate themselves as they navigate the road ahead. Astra President Sue Warfield believes in the power of the neighborhood toy store and salutes its accessibility and convenience. Consider her suggestions for boosting gas-saving perks:
• Offer local deliveries for a small fee, conducting dropoffs a few times a week.
• If your store offers coupons, create one for “gas money” as an added incentive to shop in-person.
• Partner with neighboring shops on promotions so consumers can cut down on drive time.
Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.
Product Safety and the CPSC: What you Need to Know
Retailers, importers and consumer product brands might assume product safety compliance is primarily the manufacturer’s responsibility. The U.S. Consumer Product Safety Commission (CPSC), however, has broad authority to pursue every entity in the supply chain, including retailers, importers, distributors and private-label brands, for the sale of recalled, hazardous, or non-compliant consumer products. For consumer products businesses, the compliance risks are significant and growing.
The CPSC framework focuses less on who physically manufactured a product and more on who placed it into U.S. commerce. A retailer importing private-label merchandise, directing packaging or labeling, modifying a product or bundling products together may effectively be treated as a manufacturer under certain CPSC regulations, even if production occurred entirely overseas. This issue has become more pressing as some retailers and specialty brands expand direct-import and private-label programs to protect margins and differentiate themselves in a competitive marketplace.
What Compliance Requires
Children’s products generally require third-party testing by a CPSC-accepted laboratory and must be accompanied by a Children’s Product Certificate (CPC). General-use products subject to mandatory safety standards, including certain candles, furniture, batteries and other consumer goods, typically require specialized testing and may also require a General Certificate of Conformity (GCC).
Importers and retailers should not assume these documents exist simply because a factory claims compliance. Many businesses discover too late that testing documentation is outdated, tied to the wrong SKU, or created without adequate oversight.
Meeting the July Deadline
Beginning July 8, 2026, importers of regulated consumer goods must e-file product certificate data to U.S. Customs and Border Protection through the Automated Commercial Environment (ACE) at the time of customs entry. For each shipment, importers must provide their customs broker with specific data elements including a unique product identifier, the applicable safety standard citation, manufacturing date and location, test date
and laboratory information, and the name of the party maintaining testing records. The broker then transmits that information to CPSC through ACE. Brokers cannot certify products on behalf of their clients and can only transmit data the importer provides. Importers who are unprepared face costly cargo holds of up to 60 days, civil penalties and a permanently elevated risk score that triggers more frequent inspections in the future. For those with gaps, work proactively with counsel and your customs broker to remediate them quickly.
Recalls, Reporting, and the Retailer’s Role
Retailers should understand that recalls are not limited to manufacturers. The CPSC routinely expects retailers and distributors to participate in corrective actions involving recalled or hazardous products, including stopping sales, isolating inventory, notifying downstream customers and coordinating public communications.
Beyond formal recalls, the Consumer Product Safety Act imposes reporting obligations when a company obtains information reasonably supporting the conclusion that a product may contain a defect creating a substantial product hazard or an unreasonable risk of serious injury. Companies that delay reporting can face civil penalties or prosecution.
Practical Steps
Retailers and importers should review supplier agreements to ensure they clearly allocate responsibility for testing, certification, recalls, indemnification and insurance. Many businesses rely on overseas factories or sourcing agents without fully documenting who bears responsibility if a product safety issue arises. Businesses should also evaluate whether product recall insurance is part of their risk management program, as recall coverage can help address costs associated with product withdrawals, customer notifications, disposal and crisis management.
Whether you are a national brand or a specialty retailer, the CPSC’s compliance framework applies equally. For importers, missing the July 8, 2026 e-filing deadline is not simply a paperwork problem, it can mean delayed shipments, cargo holds and penalties leading to products stuck at port instead of on store shelves.
Zander Brekke is a Georgia-licensed attorney who has sat on both sides of the table — first as a corporate president and in-house counsel in the consumer products industry, now as the founder of A. Brekke Law Group. He represents vendors, brands, retailers and executives navigating the legal and regulatory challenges that come with building and running a consumer products business. Visit abrekkelawgroup.com for more, or contact Brekke at abrekke@abrekkelawgroup.com.
‘AI Won’t Take Your Job’ and Other Things CEOs Say Before Layoffs
Gartner surveyed 350 executives at billion-dollar companies already deploying AI agents, automation, and digital twins. Eighty percent cut headcount. Some by as much as 20 percent. The companies that cut the most showed nearly identical financial returns to the companies that cut the least. In several cases, the ones that cut less performed better.
That finding should make us uncomfortable, because most of us have sat in an all-hands where a CEO said some version of “AI isn’t here to replace you, it’s here to help you.” I think most leaders believe it when they say it. But 80 percent of the companies deploying AI have reduced their workforce, and the data says it didn’t improve their returns. Something between the intention and the execution is breaking down.
I’ve spent 15 years studying how organizations treat their people. There’s a pattern I’ve seen over and over: When the pressure to show returns builds, headcount becomes the easiest lever to pull. AI gives that decision a more palatable story. It sounds forward-thinking. It gives the CFO a slide showing headcount reduction as “efficiency gains” and lets leadership frame the cuts as progress. But Gartner’s own analyst drew a line worth paying attention to: Workforce reductions create budget room, not return. Those are different things, and most organizations treat them as the same.
“Organizations are making permanent workforce decisions based on where AI is right now, while the technology is still shifting underneath them.”
What concerns me more is what happens after the cuts. Companies are buying Claude subscriptions and dropping AI agents into workflows the way they used to drop Slack into a company and call it a “collaboration strategy.” No training plan. No change management. No real thought about how humans on the team are supposed to integrate a tool that changes the shape of their work overnight. The assumption seems to be that the technology is so good it’ll figure itself out. It won’t.
Technology adoption has never been a technology problem. It’s a people problem. I’ve watched companies spend millions
on engagement platforms and see zero movement because nobody trained the managers to use the data. The same thing is happening with AI right now, at scale. The tool is extraordinary. I use Claude every day, and it makes me faster, sharper, more precise. But I had to learn where it fits and where it doesn’t. I had to build a process around it. That took time, intention, and a willingness to change how I work. Most organizations are skipping that entirely and going straight to headcount reduction.
Gartner found that some companies that moved too fast were forced to rehire employees shortly after letting them go. Klarna cut 700 customer service roles, watched quality decline, and started hiring again. IBM automated large parts of HR and reversed course when the systems couldn’t handle judgment calls. The pattern is consistent enough to take seriously. Organizations are making permanent workforce decisions based on where AI is right now, while the technology is still shifting underneath them.
I think about this in the context of what I see every week in consulting. The companies that get the most out of their engagement data aren’t the ones with the best dashboards. They’re the ones where a manager sits down with a team and says, “Here’s what the numbers say. What do you think?” That conversation, where a person looks another person in the eye and asks a real question, is where change actually happens. AI can inform that moment. It can’t replace it.
The organizations that will get this right are the ones treating AI the way you’d treat any high-performing new hire. You onboard it. You train people to work alongside it. You redesign workflows so humans and the tool are each doing what they do best. You give it a change management plan, because that’s what any significant operational shift requires. The human connection to work still matters here, maybe more than ever, because the companies that lose that connection in the name of efficiency will feel it. Not immediately. But steadily.
The Gartner data is early. AI capabilities are advancing fast, and some of today’s conclusions may look different in two years. But right now, the evidence says cutting people isn’t producing better returns. And the organizations that invested in its employees through this period of uncertainty will have something the others won’t: institutional knowledge, relationships, and the trust that no tool can rebuild from scratch.
Jaime Raul Zepeda is EVP, principal consultant for Best Companies Group and COLOR Magazine, part of BridgeTower Media. Best Companies Group can analyze your organization’s health, team dynamics and leadership’s effectiveness. Email Zepeda at jzepeda@bestcompaniesgroup.com.
From Retail to Reliable Rep
In an industry built on relationships, the best sales reps often become far more than product experts. They become trusted advisors, sounding boards, problem solvers and sometimes even unofficial business coaches for the retailers they serve. That reality became especially clear during my recent conversation with Trina Hogan, Road Runners’ Oklahoma sales representative, whose career journey reflects how deeply personal and relationship-driven the gift and home industry truly is. What stood out most in our conversation was Hogan’s deep understanding of both the retailer and vendor sides of the business, along with her belief that successful reps today do far more than simply write orders.
Hogan’s journey into the industry began on the retail side. Long before becoming a sales representative, she worked as a buyer at Miss Jackson’s in Tulsa, Okla., a luxury retailer often called the “Neiman’s of Oklahoma.” The store carried everything from apparel and accessories to furs and home décor, which gave Hogan an early appreciation for merchandising, customer experience and vendor partnerships.
“I enjoyed working with and getting to know my reps and the brand owners,” Hogan said. “I always thought it must be so much fun to present buyers with the new products.” That early exposure to the buying process gave Hogan a valuable perspective that continues to shape her work today. Having once sat in the buyer’s seat, she understands firsthand the challenges retailers face.
Like many longtime industry professionals, Hogan has witnessed major shifts in how reps support brands and retailers. Today’s independent rep wears many hats, balancing relationship management, product education, customer service, technology support, merchandising guidance and problemsolving.
“I think sales reps are now an extension of the brand and of our customers,” Hogan says. “Customers associate certain brands with a sales rep and know that their rep has built relationships with those brands.”
That trust has become increasingly important in today’s retail environment. Retailers rely on reps not only for product recommendations but also for insights, solutions and support that extend well beyond a show or store appointment.
“We have built relationships with some of our customers, and they trust that we know what works for their stores and clients,” Hogan said. “Customers feel comfortable texting us to ask for help with store events, converting product data or getting tips on how to move slow sellers.”
Those comments highlight a major shift in the industry. The
most successful reps today are consultative partners who help retailers solve problems, identify opportunities, and navigate increasingly fast-moving buying cycles. At the same time, they serve as a critical communication bridge between retailers and brands.
Hogan emphasized the importance of long-term relationships between reps and the brands they represent. Having worked with many brands that have partnered with Road Runners for years, she believes trust and collaboration deepen over time.
“I think that building relationships over time fosters trust, camaraderie, and collaboration between the sales reps and suppliers,” Hogan said. “We can share feedback, requests and challenges on both sides.”
Transparency benefits everyone. Brands receive valuable feedback directly from the retail floor, and reps are better equipped to guide buyers with accurate information and set realistic expectations. In an industry where communication and timing are everything, those partnerships can make a significant difference.
One of the most memorable parts of our conversation centered on mentorship and attitude. Hogan described the impact of a former store manager, Lynda, on her early career. Known for her love of the color orange and her bright personality, Lynda taught Hogan an important lesson in resilience and positivity.
“I learned from her that we need to keep our brightness despite what we face in our industry,” Hogan recalls. “There will be instances that will pop up, frustrate us, be out of our control and challenge us, but it’s how we react and the emotions we exude that are important.”
That mindset still resonates today. The gift and home industry can be demanding, especially amid shifting markets, evolving customer expectations, and the constant pace of retail. Yet maintaining a positive attitude and strong relationships remains one of the most valuable tools a rep can have.
Hogan’s insights remind us that this industry continues to thrive on relationships. Retailers rely on reps for fresh ideas, reliable service and honest guidance. Brands rely on reps to represent them and strengthen connections with stores. And reps rely on mutual trust and communication to support the entire process.
As the role of the independent sales rep continues to evolve, one thing remains the same: the strongest relationships are built on consistency, collaboration and genuine care for the people behind the business.
Angela Schmook is the vice president of operations and marketing at Road Runners, and the co-founder of Reps Are Local Too, an organization dedicated to supporting independent sales representatives. With a passion for strengthening relationships between reps, retailers and brands, Schmook advocates for the vital role local sales reps play in helping businesses thrive.
Whether it’s something salty or something sweet, consumers are itching to get their snack fi x. Snacking has become a bit of a phenomenon in recent years as more consumers turn to snacks and sweets as a reward for everyday tasks — think getting through a stressful meeting, completing a chore or even just making it through a tough day. While 47 percent of consumers associate a “little treat” with something sweet, it isn’t the only fl avor profi le on the radar. According to Circana, when asked what they would consider “something fun to eat,” more than half (56 percent) of consumers lean towards a sweet treat, while 16 percent go for salty, 15 percent go for spicy and 13 percent seek out savory.
Why consumers buy themselves “little treats”
62% of Americans consider small snack indulgences part of their SELF-CARE ROUTINE .
Gourmet products consumers plan to buy as gifts in the next 12 months
TRENDING GIFTS
CANDLES | BATH & BODY | FASHION | HOME | HOLIDAY | GOURMET | GIFTABLES | STATIONERY | KIDS
The holiday season is largely dominated by Christmas, whether as a religious holiday or a secular cultural celebration. But Hanukkah, the Jewish holiday, has its own consumer following.
Younger generations seem to be embracing the holiday more than older generations. According to the 2026 Gift Book Consumer Survey, 12 percent of millennials and 9 percent of Gen Zers plan to purchase Hanukkah-specific décor this year, up from 11 percent and 5 percent, respectively, in 2025.
Mud Pie first debuted its dedicated Hanukkah collection in 2024 and it has added to the line in
the years since. This year’s additions include these ceramic mugs adorned with classic Hanukkah motifs — a dreidel, a menorah and the Star of David — in a beautiful blue hue.
The rest of the collection features marble boards, stemless wine glasses, tea towels, glass plates, acrylic sitters and more. This year, Hanukkah begins at sundown on Dec. 4 and concludes at nightfall on Dec. 12.
One of the most dependable categories for retailers, holiday goods combine tradition, emotion and seasonal excitement. Here, we look at the trends and new introductions taking the holidays to new heights.
by Lenise Willis
“Shoppers are looking for pieces that make decorating feel special and create memorable moments at home, whether they’re hosting family gatherings or simply enjoying the season with loved ones,” said Naomi Huber, brand manager for Melrose International, when asked what was trending in the holiday category.
There’s no contesting that Christmas gifts and décor are mainstays on retailer’s seasonal shelves, and for good reason. The category consistently tops the charts of stores’ bestsellers and draws in customers for the pivotal fourth quarter. According to the 2026 Today’s Gift Retailer Survey, 88 percent of independent retailers carry holiday goods with Christmas being the No. 1 holiday stocked for.
But why do holiday products still sell despite economic headwinds? It’s likely due to shoppers’ emotional impulses.
“Holiday décor is unique because it combines tradition, emotion and seasonal excitement,” Huber said. “Consumers often view holiday decorating as part of the experience of celebrating, which creates strong annual demand. Many shoppers return each season looking to refresh their décor, add to existing collections or find meaningful gifts, making holiday one of the most dependable categories for retailers.”
Tradition With All the Trimmings
With so many different styles of Christmas décor — and consumer preferences — available, from traditional red-andgreen décor to pink and baby blue assortments, determining
which holiday pieces to carry can be a difficult task.
Dan Loughman of Roman, a leader in the holiday category for more than 60 years, recommends retailers “find their niche,” but adds that traditional décor and nostalgic designs are always safe and successful bets.
The brand’s Confetti Lites, also known as “swirl lanterns,” continue to be strong sellers, year after year, Loughman said, many of which feature traditional icons like Santas, snowmen and cardinals.
“I continue to see a wide gamut of aesthetic themes within the holiday category,” said Peggy Pak, SVP of product development at Tag. “The strongest ones will always be the classic stories that celebrate traditions and being together during the holiday season.”
“Our Winter Berries collection has become a signature holiday story that retailers eagerly anticipate each season,” added Thom Petrouski, SVP of sales at Tag. “Built around the enduring appeal of seasonal botanicals, rich reds, classic plaids and festive details, the collection offers a fresh interpretation of traditional holiday décor while maintaining the warmth and familiarity consumers love.”
Transpac is also seeing strong interest in heartwarming and classic designs. Its largest and strongest-performing collection remains Traditions, which features classic imagery, a timeless color palette, and broad decorating appeal. “Customers are increasingly drawn to décor that evokes nostalgia and cherished holiday memories, and Traditions delivers on that emotional
connection,” said Rachael Stanfill, director of product strategy at Transpac Brands.
Stanfill said the company has also seen success with its Lodge collection, featuring traditional reds and greens, classic plaids and stripes, and winterberry motifs.
“We’re seeing strong interest in traditional patterns and motifs, including … classic holiday icons such as teddy bears, illuminated houses and vintage-inspired toys like rocking horses,” she added. “These designs evoke a sense of comfort and familiarity, which continues to resonate with shoppers looking to create meaningful holiday experiences at home.”
Gina Cullen, executive vice president of product development at Mud Pie, said traditional red-and-green palettes and motifs like Santa and reindeer are staples for its buyers, however, lately, they’ve been leaning into gold decorative accents. “They’re sparkly, festive and provide a feeling of elevated holiday magic to neutral home décor,” she said. “Elements of rich greens are also an elegant addition to a neutral color palette for Christmas.”
A Resurrection of Religion
Tapping into the most traditional theme for Christmas is religious décor, featuring iconic scenes like that of angels and the birth of Jesus. Both Tag and Roman are seeing a strong demand for religious offerings, especially nativities.
“There is a lot of reporting indicating a return to faith in our society, so it’s important to include nativities in a retailer’s Christmas offering,” Loughman said.
Petrouski agreed, adding: “At Tag, our inspirational collection has been particularly strong this season, led by a handcarved wooden nativity set that has emerged as one of our top-performing holiday items. One trend we continue to see gaining momentum is the consumer desire for meaningful, heirloom-quality holiday décor.”
Mud Pie’s holiday collection, which consistently claims to have “something for everyone,” also includes holiday goods tailored to a religious audience. Whether its wicker angel figurines or a decorative plate featuring a chapel, the company makes religious holiday décor that fits seamlessly into other non-religious traditional pieces for a well-rounded display.
Light Up the Season
The benefits of low lighting, like that of a flickering candle, are well documented. In fact, it has been scientifically proven,
according to Science Sensei, that low, focused lighting like that from a candle relaxes the brain and has a calming effect on those around it. This comforting and soothing effect might be one reason why holiday candles and lighted holiday décor are so popular for the season.
According to the 2026 Gift Book Consumer Survey, candles are consistently the No. 1 holiday item consumers are likely to purchase for the season. For the 2026 holidays, specifically, several wholesale manufacturers expect soft-lighted décor to be among some of the most popular items, as well.
“Light-up sitters are a bestseller season after season,” Cullen said. From a traditional Santa by the fireplace to a playful St. Nick sitting in a cocktail glass, the brand has a large variety of light-up sitters that can be applied to serveware pieces and other home accessories to add a warm glow to any holiday setup.
“At Tag, some of our strongest performers have been LED Trees,” Petrouski said. “[They] help retailers create a warm, immersive holiday environment with a soft seasonal glow that naturally draws shoppers in.”
Transpac is also tapping into the emotional pull of lighted décor with its new Wix soy-blend candles housed in figural ceramic vessels.
“Figural ceramic décor has been one of our strongestperforming categories in recent years, and we saw an opportunity to bring together two customer favorites: decorative ceramics and candles,” Stanfill said. “The result is a collection that functions as both décor and a sensory experience, offering consumers beautiful pieces they can enjoy long after the candle has burned.
Stanfill said the brand’s lighted trees and nightlights have also been some of its top performers.
Lantern with cardinal. Melrose International. melroseintl.com
Handcrafted nativity. Tag. tagltd.com
Lighted Houses. Transpac. transpacbrands.com
Made for Me
One of Tag’s bestsellers allows customers to customize their tree, gift wrapping and more.
Accessories that speak to consumers’ unique tastes or interests continue to be popular, as well, something that Old World Christmas has witnessed for several years. The brand has seen an uptick in demand for its ornaments that tap into personal storytelling and playful, character-driven designs.
This year, the brand has expanded its music licensed collection, which continues to be a major driver of fan-led nostalgia. The lineup now includes Def Leppard, Kiss, Bee Gees, Elvis, Beach Boys, Rolling Stones, the Who, Pink Floyd, and Elton John, with more fan favorites coming in 2027, including Blondie, Queen and Shania Twain.
Melessa Paynter, creative director for Old World Christmas, said the brand’s other top sellers include Meowmas Tree, Sisters and Mahjong.
“Pet themed ornaments continue to surge,” she said. “Consumers are leaning into cute characters, expressive faces and joyful color, especially in categories tied to identity and family life.”
“Relationship driven ornaments are resonating deeply as well,” she added. “This design connects across multiple audiences, from actual sisters to sorority sisters, and taps into the rise of sentimental gifting and shared identity storytelling.
“Game night nostalgia and cultural touchpoints are also trending. We’re seeing renewed interest in analogue play, tactile experiences and traditions that bring people together.”
Roman keeps its product lines fresh with new, playful imagery, as well. Its swirl lantern casings in the shapes of golf carts, cowboy boots, snowmen and more keep the category relevant and appeal to shoppers looking for more personalized décor.
At Kurt Adler, a leader in the category for 80 years, foodthemed ornaments continue to draw in retailers looking for quirky options that tap into personal tastes — pun intended.
“Food-themed ornaments continue to be one of the strongest categories in holiday décor. Realistic foods, sweet treats and everyday favorites resonate with families because they feel personal, relatable and fun,” said Michael Adler, account manager for Kurt Adler.
“Ornaments with exceptional detail like our tea snacks and cookies make retailers and consumers alike say ‘so cute’ as we hear in our showrooms all year. Fun holiday drinks with actual liquid inside the cups are also beloved and interactive, which help increase sales conversions.”
“Mini Bells remain a proven impulse purchase thanks to their versatility,” Petrouski said. “Consumers are using them as gift wrap embellishments, ornaments, wine bottle accents, napkin rings and decorative keepsakes, making them an affordable and easy way to add festive charm throughout the holiday season.”
Hip Holiday
Retailers looking for non-traditional holiday décor should lean into retro vibes and bright colors. From pink Christmas trees with glittering bows to disco-inspired holiday characters, manufacturers are having fun with non-traditional accessories.
“The fun and colorful trend for the holidays is definitely picking up momentum,” Pak said. “When you pair this joyful aesthetic with nostalgia, inspiration from the groovy ’60s and ’70s feels like the perfect match.” Pak points to the company’s figural French bulldog with disco-ball sunglasses as a popular example. The company’s All Decked Out collection for Holiday 2027 will also include surprising and colorful options, including brightly colored taper candles and holders.
“All Decked Out brings a completely different energy to the season,” Pak said. “It’s colorful, joyful, graphic and very on trend. It’s the epitome of playfulness, and the aesthetic lives beyond the holiday season. You’ll see unexpected color combinations, pattern play, a clean aesthetic and celebratory energy all at the same time.”
Kurt Adler also implemented whimsical twists on its holiday classics, like the 10 Lords A Leaping Hollywood Nutcracker, which depicts the 10th day of Christmas from the classic song “12 Days of Christmas” with 10 lord figurines leaping around the nutcracker. The company introduced “spirited twists” on everyday items, like its bestselling candy-cane infused kitten ornaments. “Trendy icons on social media and home décor like the highland cow, Bluey and even Big Foot are very popular as well,” Adler added.
For consumers more interested in a playful aesthetic, décor accented with bows, pink Santas and nutcrackers and oversized holiday icons are still having their moment.
“Holiday plush is another standout category,” Cullen said. “It’s giftable, fun and taps into that childlike excitement people feel during the holidays. This season we introduced a Jumbo Plush Christmas Tree, which is the perfect soft décor for a living room or bedroom, or an adorable photo prop the kids will love.”
Tea Snacks and Cookies ornaments. Kurt S. Adler. kurtadler.com
Meowmas Ornament. Old World Christmas. oldworldchristmas.com
Taper candles and holders from the Groovy Christmas collection. Tag. tagltd.com
Painting the Bigger Picture
One of the biggest trends Huber said the company is seeing is consumers decorating around a specific holiday story or aesthetic.
“Rather than decorating a single tree, consumers are creating holiday moments throughout the home, which is driving demand for coordinated collections that make it easy to build a cohesive look.
Generally, Huber said products that “help consumers create a warm, inviting atmosphere” are performing particularly well, as well as woodland creatures, illuminated décor, decorative trees and candleholders.
Paynter reported similar findings, adding that “nostalgic craft revival” and “nature-led winter storytelling” are two of the most popular trends in holiday.
“Consumers are gravitating toward heritage details, vintage finishes, soft tactility, and handcrafted charm,” she said. “Bells, angels, florals and knit-inspired textures are performing well.”
Stanfill said Transpac is seeing continued momentum around the cottage-inspired holiday aesthetic, which blends nostalgia, warmth and handcrafted charm. “Consumers are gravitating toward heirloom-inspired pieces featuring oversized bows, scalloped edges, aged brass accents, traditional palettes, and details that feel collected over time,” she added.
Selling a No Brainer
Not only are holiday items selling well, but some manufacturers have noticed an increase in the average price point, as well.
“Retailers are finding that consumers are increasingly willing to invest in pieces that feel meaningful, show craftsmanship and can become part of the holiday tradition they create year after year,” Petrouski said. Loughman echoed this sentiment, saying “Customers continue to buy [Roman’s] more elaborate, higherprice items.”
“I believe the consumer sees the value in good design and is willing to pay for it,” Loughman continued. “Some of the product in the market has been dumbed-down and resourced to hit a price-point. There’s a lot of printed instead of sculpted product out there, but Roman sees the value in sculpted designs that contain detail and quality painting.”
Why are customers willing to shell out big bucks for holiday goods? It’s because these products are more than just tangible goods, they’re a part of something bigger.
“The holiday category remains a strong performer because it is rooted in emotion, tradition and celebration,” Stanfill said. “Holidays such as Halloween, Thanksgiving and Christmas bring family and friends together, creating meaningful moments that consumers want to commemorate through decorating, gifting and entertaining.
“Shoppers are not only looking to continue cherished traditions but also to create new memories with each season. As a result, holiday décor often becomes more than a purchase — it becomes part of a family’s annual celebrations and storytelling.”
Whether retailers choose to stock more traditional goods, like angel figurines, nativity sets and classic Santas, or spring for quirky goods like reindeers playing a game of mahjong, it’s clear that holiday décor and accessories are a must-have for the fourth quarter, if not all year long. Destination shops are especially poised to sell souvenir ornaments and more throughout all of the seasons.
“Just about everyone celebrates Christmas, regardless of where you live or your background,” Loughman said. “You can celebrate it from a religious or secular point of view, or both. Consumers are not going to hit the stores any other time of year with the volume of money being spent on Christmas, and retailers need to capitalize on this. There’s a lot of impulse buying happening in the fourth quarter, so have those Christmas impulse items by the register and throughout the store.”
STOCK • SHIPS FAST
Glitterdomes. Roman. roman.com
STYLISH & SCENTED LIGHT THE WAY
by Lenise Willis
Candles and home fragrance products consistently top the charts of bestselling categories for retailers. It’s a category that commands serious attention — the global candle market was valued at approximately $14.77 billion in 2025 and is projected to reach $25.44 billion by 2033, according to Grand View Research. But today’s consumers want more than just a pleasant scent — they want an experience.
Decorative candles and designer home fragrance products provide just that. Pulling double duty, stylish scent diffusers and elaborate candles both elevate interior design and curate a welcoming ambiance through fragrance. Stock a few of these designs that speak to style as much as scent and your customers won’t be able to resist carrying one or two to the cash register. After all, in uncertain times shoppers consistently turn to affordable mood-enhancing indulgences, making these products remarkably resilient sellers.
36 oz Midas Candle. Bourbon Royalty. bourbonroyalty.com
Gold Scent Scene Diffuser. Glasshouse Fragrances. us.glasshousefragrances.com
KEEPING THE AUTUMN AESTHETIC
by Amanda Erd
As the summer season winds down, consumers are trading their beachy sunshine décor for pieces that bring a cozy, fall vibe. Though Halloween may be the trendy star of the season, general fall décor shouldn’t be overlooked — especially as consumers look for pieces with more seasonal life vs. strictly holiday. Across categories, there’s a clear emphasis on versatility as shoppers seek out pieces that carry them from everyday autumn décor straight through Thanksgiving gatherings without feeling overly themed or one-note.
Speaking of Thanksgiving, plenty of consumers still seek out niche décor for this holiday. Turkeys aren’t going away, even if they are being subdued by fall-colored leaves and gourd-inspired displays. Special holiday serveware is an easy addition to take a tablescape from festive fall to trendy Thanksgiving. Here, we’ve gathered a range of products to help your customers keep the cozy vibes all season long.
Pumpkin hook pillows. Peking Handicraft. pkhc.com
Glitter Turkey Figurine. Raz Imports. razimports.com
Floral Pumpkin Ring Wreath. Sullivans by Transpac. transpacbrands.com
Fall Forest Pumpkins. Transpac. transpacbrands.com
Consumers are more passionate than ever about their hobbies. From the pickleball courts and mahjong tables to backyard gardens, fishing docks and bird-watching trails, today’s enthusiasts are turning their favorite pastimes into lifestyle statements.
For retailers, that presents a valuable opportunity. Hobby-driven products have broad appeal, serving not only dedicated enthusiasts but also gift-givers looking for something personal and meaningful. The sudden popularity of social hobbies like pickleball and mahjong have been especially noteworthy. At the same time, classic pursuits such as golf and fishing continue to attract loyal followings and new participants alike.
From practical accessories and trendy essentials to novelty items that spark conversation, these finds prove that hobbies aren’t just activities — they’re identities. Flip through to see products you can stock to best serve your customers and their hobbies.
Mahjong Madness
Mahjong’s broad popularity is bringing multiple generations together, and these products are positioned to cash in on the craze.
Collectible toys have a way of tapping into consumers’ competitive side. Tell a customer that an item is rare and they want it even more. Flexlings, which makes pocket-sized fidget creatures, taps into this phenomenon along with the craze for fidget spinners and other products.
Founded by husband-and-wife duo Greg and Katie Saaidiifar, Flexlings makes collectible fidgets out of its facility in Virginia. Each Flexling is a designer fidget collectible — going far beyond the traditional fidget spinner — and there are seven themed universes to collect: Dinolings, Mythlings, Buglings, Woodlings, Winglings, Zoolings, and Farmlings, plus Glow Editions.
Online, the company tells a story about each character and their personality, from a philosophical dinosaur to a treasure-hunting raccoon, and also shares how rare of a find they are in the world. Each animal has flexible limbs for customers to flex, pose and play with, keeping their fingers busy. As with all collectible toys, which appeal to both children and adults alike, shoppers won’t be satisfied with just one, making these tiny creatures a great product that will keep customers coming back for more.
Collection of Flexlings from different themed universes. Flexlings.
flexlings.com
in Virginia
FIDGETS WITH FLAIR
by Lenise Willis
Made
Flexible
STATIONERY STUNNERS
Long live stationery! Whether it’s writing with a high-quality pen, sending a luxury greeting card or wrapping a present in designer paper, there’s something special and luxurious about paper products. Stationery goods have a way of grounding us in a digitally saturated world. Here, the editors share which paper goods are steady presences in their everyday lives.
GDA STAFF PICK
I’ve always enjoyed wrapping presents (and competing for Best Wrapped at the holidays), so I love my new Helmsie Wrapping Paper Book. It includes 12 one-sided illustrated sheets of paper that fold out to just under 19 x 26 inches. Having so many different designs — and gorgeous ones at that — conveniently inside of a book, instead of on a dozen rolls, makes using and storing them a breeze. Anytime I need to wrap a quick gift, I grab my book and pick a design and matching sticker gift tag. The size of the sheets are perfect for most smalland medium-sized gifts. The paper is thick, so it feels just as high-end as it looks. I wrapped my mom’s Mother’s Day gift in the tulip paper since it’s her favorite flower. I can’t wait to use the tassel design for an upcoming birthday and the cardinal pattern for Christmas.
I am a sucker for a good pen. Whether it’s the smooth, crispiness of the ink or the fun “shell” that can decorate my desk, I’m always happy to get a new one. Pens that have cute characters, funny puns or positive sayings are all A-OK in my book. So, when I was browsing my local shop and came across these humorous millennial pens, I was sold.
The pack contains five pens, each with a different millennial-related quote — from joking about avocado toast to our never-ending anxiety, I could relate to every single one. I couldn’t pass them up for my personal collection. While browsing, I also discovered that Fun Club offers several other themed pen packs like this one, meaning those looking for gifts can find something for everyone, including teacher, plant lovers, astrology sets and many more.
There’s something about a beautiful thank-you note in response to a gift that really rounds out the gifting experience.
This keepsake thank-you card box set from Rifle Paper Co.’s new Storybook Collection is a perfect example. With its vintage-inspired designs featuring adorable bears, giraffes and ducks, the set comes with four different designs and is perfect for sending out after a baby shower or little one’s birthday.
The cards are blank on the inside, allowing the user to add personal touches before sending them off. Each set comes with 12 cards and envelopes. And if the sender only needs to send one, the gorgeous box makes for easy storage for the rest. The set is just one example of Rifle Paper Co’s high-quality card sets; the company’s Christmas collection is out of this world, too.
Best Of Show Make A Post-Market Splash!
This August don’t miss our Best Of Show section—the best way to remind retailers why they should shop with you.
This section is a valuable opportunity to reach buyers after market and showcase your company’s best-selling and ready-to-ship products
Participation is simple! Just send us a product image, a brief description and your company contact info and we will create your ad for free.
Connect
With Gifts & Decorative Accessories Online
We’re constantly adding new digital content to keep retailers up to date on the latest industry news, retail tips and awesome products.
CELEBRATING THE BEST OF THE BEST
The end of June marked a next-level celebration for Gifts & Decorative Accessories, as we celebrated the 75th annual Retailer Excellence Awards. It was a night of excitement as we crowned the top retailers and sales reps across the country and named the top manufacturer of the year. Check our website to see who won each category and view a photo gallery from the entire night!
giftsanddec.com
BEHIND THE SCENES
Putting together an event like the Retailer Excellence Awards takes a lot of coordination and patience. Our editors took to social media to share some behind-the-scenes moments as they prepared in Dallas, plus some B-roll from the big night!
@gifts_and_dec
“Week 10 of this adventure begins today. It has been an eye-opening start. With an agile and well-aligned team we are moving quickly to embrace what IS working, discontinue things that are not and launch new initiatives.”
— Dorothy Belshaw on the future of NY Now
Gifts & Decorative Accessories Magazine
TAGGING IN
Our team had a blast scouring markets this summer and marking all of their favorite finds with #GDAGiftTags. Check out what inspired us each day at each market and see a recap of our editors’ picks and more in our highlights online.
@giftsanddecmag
With BTM Business Connect, you can seamlessly submit announcements tailored to your needs, ensuring timely publication in both our online and print editions.
Charges apply for these announcements and can be processed via our online submission form.
Thank You
When disaster threatens independent retailers, Heart on Main Street shows up with $10,000 grants and boots-on-theground support Our 2025 donors made it possible to reopen doors and restore hope in communities across the country
Every partnership fuels a grant. Every grant reopens a door. Contact us to learn how your brand can become a 2026 supporter and make measurable impact on Main Street.
PRODUCT PROFILES
PEEPERS BY PEEPERSPECS
INIS THE ENERGY OF THE SEA
GINA B DESIGNS, INC.
NORA FLEMING
COOPER’S MILL
HARVEST HOUSE PUBLISHERS
PRIMITIVES BY KATHY
NANA’S SANTAS
ROMAN
PRODUCT PROFILES
KURT
S. ADLER, INC.
4.75" MISTLETOE KISSES NUTCRACKER ORNAMENT 2/A
This assortment of two features charming nutcracker figures paired with playful mistletoe details, perfect for Christmas trees, garlands, or seasonal displays.
| 212-924-0900
@ www.kurtadler.com
PRIMITIVES BY KATHY
CHRISTMAS COOKIE STAMP SET
THE TWELVE TEAS OF CHRISTMAS
More than a collection of 12 tea party recipes, each chapter includes: warm reflections to prepare your soul for the season, creative ideas for crafts and activities, practical hosting tips, and simple instructions for DIY decorations. MSRP $19.99. Hardcover.
| 888-501-0160
@ harvesthousepublishers.faire.com
KURT S. ADLER, INC.
4.5" NOBLE GEMS™ GLASS GOLF SCENE
Crafted from high-quality glass, this ornament features a detailed golf scene with vibrant colors and sparkling accents.
| 212-924-0900
@ www.kurtadler.com
Perfect for holiday baking, a wooden handle with 3 swappable silicone stamp covers displaying fun Christmas designs in giftable packaging.
| 866-295-2849
@ primitivesbykathy.com
LIGHTED, MUSICAL, SWIRL NATIVITY
CONFETTI LITE
From the Confetti Lites collection. 17"H. Tune: Various Christmas Songs. USB cord included or requires batteries.
| 800-729-7662 @ retailers.roman.com
HARVEST HOUSE PUBLISHERS
ROMAN
PRODUCT PROFILES
OLD WORLD CHRISTMAS
BLOWN-GLASS ORNAMENTS
The premier collection of exclusive blown-glass, hand-painted ornaments. Call us to become a dealer in your area.
| 800-962-7669
@ www.oldworldchristmas.com
ANNALEE DOLLS HOCUS POLKA
Step into the whimsical world of Annalee’s 2026 Halloween Collection, where every design holds a story waiting to be told! Shipping end of July. Place your orders today — volume discounts and low minimums!
| 800-433-6557
@ www.annalee.com
LEANIN’ TREE
LEANIN’ TREE HOLIDAY GREETINGS
Leanin’ Tree delivers on 77 years of Holiday greeting cards with timeless designs and elegant new boxed cards from Willow & Ivy Press. Made in USA. Available from Leanin’ Tree / Willow & Ivy Press.
| 800-525-0846
@ www.tradeleanintree.com
ANNALEE
DOLLS HARVEST TRADITIONS
Celebrate the cozy charm of Autumn with Annalee’s 2026 Harvest Collection! A trusted brand for heartfelt collectibles, gifts, and seasonal decorations since 1934.
| 800-433-6557
@ www.annalee.com
MERRY & BRIGHT NOTEPADS FROM GINA B
Cheerful Holiday Notepads for merry lists and thoughtful gifting. Proudly made in the USA, ideal for stockings, host and teacher gifts and festive list-making.
| 800-228-4856
@ www.ginabdesigns.com
GINA B DESIGNS, INC.
PRODUCT PROFILES
KIKKERLAND DESIGN CRAB KITCHEN TIMER
60 minute timer.
| 800-869-1105 @ www.kikkerlandwvholesale.com
NORA FLEMING
ONE GIFT. EVERY OCCASION.
The nora fleming “hot stuff” mini celebrates backyard grilling and good times, perfect for cookouts, gatherings and summer entertaining.
| 630-231-2500
@ www.norafleming.com
NORA FLEMING
ONE GIFT. EVERY OCCASION.
The nora fleming “bear with me” mini celebrates comfort, love, and sweet moments, perfect for baby showers, birthdays, and thoughtful justbecause gifts.
| 630-231-2500
@ www.norafleming.com
KIKKERLAND DESIGN TRINKET TRAY
Brighten countertops, vanities, and entryways. Durable porcelain perfect for keys, jewelry, coins and small treasures.
| 800-869-1105
@ www.kikkerlandwvholesale.com
I HEART EYEWEAR PICKLEBALL MICROFIBER CLOTHS
Meet the ultimate impulse buy. Our premium pickleball-themed microfiber cloths will fly off your shelves. Designed to keep both eyewear and electronic screens clean.
| 800-247-7667
@ www.ihearteyewear.com
PRODUCT PROFILES
TAG
AUTUMN BLOOM TABLECLOTH
Fall Holiday 2026 is ready to ship! Bring a warm seasonal touch to the table with this hand screen printed cotton linen blend tablecloth featuring an artisan-inspired floral design. Pair it with pieces from the Grace & Gratitude collection for an easy fall tabletop story.
| 800-621-8350
@ tagltd.com
PRIMITIVES BY KATHY
WINTER TREES CANDLE HOLDER SET
A coordinating set of glass candle holders featuring illuminating winter tree designs ideal for both Christmas and winter decorating.
| 866-295-2849
@ primitivesbykathy.com
PRIMITIVES BY KATHY
FALL WILDFLOWER KITCHEN SUPPLIES
Beautifully hand painted patterns of fall wildflowers from artist Lisa Audit that effortlessly add seasonal style to any kitchen.
| 866-295-2849
@ primitivesbykathy.com
SAWDUST CITY LLC FESTIVE ACCENTS
Signs large and small fit any décor style when you buy the colors your customers love. Huge selection. Handmade in the USA. Fast shipping.
| 800-528-6008
@ www.sawdustcitywholesale.com
HOMESICK
WITCHING HOUR CANDLE
Bubble, bubble, toil and trouble. Cauldrons swirling with damp moss, tart apple and violets as magic begins to stir.
| 855-819-3397
@ www.homesick.com
PRODUCT PROFILES
STICKERS NORTHWEST
24 POCKET MINI TRIO COUNTERTOP STADIUM DISPLAY
The Mini Trio Display holds 24 designs and fits neatly on a 12" shelf—ideal for checkout. Perfect for customizing water bottles, laptops, tablets and more.
| 253-344-1236
@ www.stickersnorthwest.com
K. HALL STUDIO FIR & GRAPEFRUIT VOTIVE HOBNAIL CANDLE
Our bestselling holiday scent, now in votive form! Fragranced with a rich, sweet blend of bright grapefruit and cooling balsam.
| 314-961-1990
@ www.khallstudio.com
OLIVE TIC TAC TOE GAME SET
Everyday Volume 2 is ready to shop! A fresh take on nights in, tag’s Game Night collection features a giftable Tic Tac Toe set alongside more playful pieces made for entertaining and display.
| 800-621-8350
@ tagltd.com
BUYERS GIFT & HOME D é COR CERAMICS GALORE!
Small hand crafted dishes, bowls and unique little animals! Fill your displays with beautifully glazed gifts all at affordable prices for your customers! See many more style online. Register online for wholesale account!
| 800-996-7531
@ www.worldbuyers.com
CROSSROADS / SLOWER DAYS CO. SLOWER DAYS ROOM SPRAY
Embrace tranquil living with Slower Days Co. Room & Linen Sprays. Available in six essential oil-infused scents, these mists feature patented Hydra-Technology™ to instantly transform your home or linens into a serene, cozy sanctuary.
| 866-247-0156
@ www.crossroadsfamily.com
PRODUCT PROFILES
FARMHOUSE FRESH
HONEY HEEL GLAZE®
Called an “Instant Pedicure in a Jar,” this nourishing golden organic date honey serum revitalizes tired feet! From the Oprah’s O-List to your feet—brush it on for pure bliss.
| 888-773-9626
@ fhfpartners.com
INIS THE ENERGY OF THE SEA
INIS SEA MINERAL SHAMPOO, INIS
SEA MINERAL CONDITIONER & INIS
SEA SALT SPRAY
Inspired by ocean freshness, Inis hair care nourishes with sea mineral extracts, boosting shine and vitality. Sulphate- and silicone-free, suitable for all hair types.
|
+3531 286 7125
@ inis.com
THE NAKED BEE
SEASONAL! TROPICAL OASIS SPF 15 LIP BALM TRIO
Bring beachy summer vibes to your shelves with this Limited Edition Lip Balm Trio featuring tropical flavors, SPF 15 protection, and eye catching packaging. Available while supplies last!
| 888-760-7190
@ www.nakedbee.bz
FARMHOUSE FRESH
FARMHOUSE FRESH® ADVENT CALENDAR
Twelve days of the most luxurious farm-to-skin favorites, rooted in over 21 years of organic harvests. Limited quantities available. Shop early.
Impulse-friendly gift loved by shoppers! High-margin, highquality Korean face masks with seasonal formulas and super cute packaging.
| 800-548-6784
@ www.247dm.com
PRODUCT PROFILES
THE GRANDPARENT GIFT CO. CELEBRATION OF LIFE BUTTERFLY
This iridescent stained glass butterfly changes color with the light, making a beautiful bereavement gift. Paired with a “Celebration of Life” poem card, this treasured keepsake arrives ready to display on a tabletop or shelf.
| 866-247-0156
@ www.grandparentgiftcompany.com
NANNAS SANTAS
CHOCOLATE CHIP COOKIE MUG
Inspired by homemade treats and holiday traditions, this sculpted cookie mug turns everyday coffee, tea and cocoa into a festive experience.
| 408-581-4087
@ nannassantas@gmail.com
COOPER’S
MILL
2026 SEASONINGS TRIO GROUP
Bring authentic, small-batch flavor to your kitchen with our new gourmet seasonings. From Blue Ribbon Blend and robust Trail Boss to savory Farm Market Garlic & Herb, effortlessly elevate your grilling, veggies, and home-cooked meals.
| 866-247-0156
@ www.crossroadsfamily.com
PRIMITIVES BY KATHY
READING CAT & PUP FELT
CRITTERS
Cute bookish-inspired critters featuring lovingly handcrafted details using soft felt and miniature accessories that add charm to any bookshelf.
| 866-295-2849
@ primitivesbykathy.com
SPI HOME
PARENT & KID
READING
FROG SHELF SITTER
Designed with care, this playful sculpture can be placed on a bookshelf or stand alone. 7"H, 6"W, 5"D. 1 lbs. Cast in Aluminum.
| 800-223-4438
@ www.spi-home.com
PRODUCT PROFILES
HARVEST HOUSE PUBLISHERS
BUMBLE TEA
Join Bumble and Mouse for tea, cake, and friendship in this charming story. Includes a simple tea cake recipe for hosting your own Bumble tea adventure. MSRP $15.99. Hardcover picture book.
| 888-501-0160
@ harvesthousepublishers.faire.com
DOUGLAS CO., INC.
MINI DOLL ASSORTMENT
Introducing DOUGLAS’s Mini Doll Assortment (9709). This assortment includes three different mini dolls, each designed with its own custommade, in-house print and completed with adorable hair accessories to match.
| 800-992-9002
@ douglascuddletoy.com
WARMIES ® BY INTELEX USA
ELMO WARMIES
Introducing Elmo Warmies from our new Sesame Street collection—microwavable, lavender-scented, weighted, and made for cozy cuddles!
@ warmies.com
DOUGLAS CO., INC.
SOFT DOLLS
Meet Gavin Galaxy Doll (6532) and Noah Dino Doll (6542) by DOUGLAS. Each doll has its own playful pajama print, from space exploration to prehistoric fun, imagination has no limit with these two!
| 800-992-9002
@ douglascuddletoy.com
WARMIES ® BY INTELEX USA
PIRATE SPONGEBOB WARMIES
Our new Pirate SpongeBob Warmies brings microwavable warmth, soothing lavender scent, and weighted comfort to fans of all ages!
@ warmies.com
PRODUCT PROFILES
PEEPERS BY PEEPERSPECS
HARBOR POLARIZED SUNGLASSES
Meet Harbor, a modern take on the timeless soft square. Gradient lens pairings give this classic shape a fresh, effortless appeal.
| 219-872-4413
@ wholesale.peepers.com
ALEXA’S ANGELS BY ROMAN
PIECE OF MY HEART BRACELETS
“One is for you, one is for me, connected by love, we will always be.” 9 styles/ relationships. 7.5" adjustable length. Silver and Gold. Display included.
| 800-729-7662
@ retailers.roman.com
LOL MADE YOU SMILE
I’D RATHER BE PLAYING
PICKLEBALL SOCKS
Colorful and cozy socks that show off a love for pickleball everyday while inspiring others to laugh out loud.
| 866-295-2849
@ primitivesbykathy.com
KIKKERLAND DESIGN TRAVEL JEWELRY CASE
Includes mirror and four jewelry compartments.
| 800-869-1105
@ www.kikkerlandwvholesale.com
BOW WHAT FUN CLAW CLIPS BY CRUSH®
Simplify your seasonal merchandising! Super affordable, trending hair clips with gift-ready packaging and a complimentary set-andforget display.
Shoppe Object Starrett-Lehigh Building shoppeobject.com
LOS ANGELES
LA Market Week & LA Kids Week
California Market Center californiamarketcenter.com
ATLANTA
Atlanta Apparel
AmericasMart atlanta-apparel.com
ATLANTA
Formal Markets
AmericasMart atlanta-apparel.com
WILMINGTON, OHIO
The Heritage Cash & Carry Wholesale Market Roberts Centre hertiagemarkets.com
LAS VEGAS
International Fashion, Jewelry & Accessory Show
Embassy Suites by Hilton Convention Center Hotel ifjag.com
MINNEAPOLIS, MINN.
Minneapolis Gift, Home, Apparel & Accessory Show
Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website.
Put A Bow On Christmas Planning
Fall Holiday Seasons 2026 is in stock and shipping now, with festive pieces ready to help you build seasonal stories your customers will love. Available now with our At Once Promotion.
Everyday Volume 2 2026 is also in stock and shipping now, with year-round pieces designed to keep your shelves fresh between major seasonal moments. Available now with our At Once Promotion.
Combine our Seasons and Everyday Catalog for our At Once Promotion
Ends July 31st
Spring Summer 2027 is ready for early planning, with collections made for warm-weather living, outdoor gatherings, and bright seasonal refreshes. Bring fresh energy to your floor. Items begin shipping December 15th.
