In this special survey section, retailers share what's selling in their stores, which technologies and store tactics are the most helpful and, best of all, a sense of optimism about the year ahead.
The popularity of nostalgic nods has hit the stationery industry, and consumers are clamoring for products that evoke the vibes of the decades past.
From luxe fur accessories to charming embroidered jean skirts and mommy-and-me outfits, here's what's trending for autumn shopping sprees.
As one school year ends, shopping for the next one begins. Get ready by stocking these back-to-school finds perfect for fashionforward students and teachers alike.
Before you plan your summer itinerary and make your market appointments, take note of the latest launches hitting the show scenes in Atlanta, Dallas and Las Vegas.
On the Cover: Greeting cards and stationery. Halfpenny Postage. halfpennypostage.com
DEPARTMENTS
Page 12
Editor's Letter
Page 14
Business News
Page 108
On the Web
Page 121 Market Calendar
•
RETAIL
Page 24
Special Section: Today's Gift Retailer Survey
Page 42
Retailer of the Month: Grandpa Shorter's Gifts
Page 44
Visual Merchandising by Linda Cahan
INDUSTRY INSIGHTS
Page 56 re:Gifting by Warren Shoulberg
Page 58
Play by Play by Pamela Brill
Page 60
Best at Work Insights by Jaime Zepeda
Page 62
Tech Talk by Beth Rich
Page 63 Road Reps by Angela Schmook
Page 64
4 Questions With Peter Schauben
Page 65
It All Adds Up
TRENDING GIFTS
Page 85
Stationery Spotlight
Page 86: Past Perfect: A
EDITOR IN CHIEF Lenise Willis 336.605.3817 | lwillis@giftsanddec.com
MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION Donna Bischoff | dbischoff@furnituretoday.com
ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier | 224.558.9996 | ggrenier@giftsanddec.com
ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito | 925.998.6706 | bmalito@giftsanddec.com HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106 PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah | +91 22 2305 9305 | kaushal@kaushals.com
EDITORIAL DIRECTOR Bill McLoughlin
PRODUCTION SPECIALIST Corey Edwards
DIGITAL MEDIA SPECIALIST Ariel Perez
SENIOR DIRECTOR OF DIGITAL OPERATIONS Chris Schultz DIGITAL OPERATIONS MANAGER Randy Melton DIRECTOR OF MARKETING AND CREATIVE SERVICES Melanie Bingham
PRESIDENT AND CEO Hal Cohen
CHIEF FINANCIAL OFFICER John Coughlan CHIEF DIGITAL AND REVENUE OFFICER Kurt Hawks
1633 New Garden Rd, Unit #163 Greensboro, NC 27410 336.605.0121 bridgetowermedia.com
DALLAS IS THE ONE
Discover trend-right collections and new resources to help your store stand out. It’s the single, smarter way to stay ahead. ONE MARKETPLACE. ONE EASY TRIP.
Total Home & Gift Market
JUNE 24-30, 2026 | TEMPS 24-27
On a Positive Note
With all of the negative news in the world and worries over inflation and the cost of resources, particularly gas and diesel, I want to take a moment to look at some of the positive things we have to look forward to the rest of this year.
First, I read an interesting report by Circana about how GLP-1 medications are “reshaping,” pun intended, the apparel industry. With a swell of U.S. consumers now on weight-loss medications, there has been a rise in apparel sales and, according to Circana, it doesn’t look like that boost is going to shrink anytime soon. With newfound confidence and the need for smaller fits, consumers are stocking up on fashionable clothes and accessories that celebrate their transformation.
This is exciting news for retailers and wholesalers who are in the fashion business. If you’re looking to tap into the sales surge, check out this issue’s visual feature, “Showing Off in Style,” which highlights trending fall and winter items.
“Retailers are still hopeful for their 2026 sales numbers and haven’t let the negative news discourage them.”
This issue also contains our annual Today's Gift Retailer survey, which shows that retailers are still hopeful for their 2026 sales numbers and haven’t let the negative news discourage them. Flip through the pages to read more about the state of the retail industry and how retailers plan to tackle this year. The survey also highlights the most popular social media channels and more that are helping retailers to conduct business.
We have a bit of our own good news to share this year, too: the 75th anniversary of our Retailer Excellence Awards. In honor of this milestone, we’ll not only be honoring 24 amazing independent retailers alongside the top manufacturers and regional sales reps in the industry, but we'll also be recognizing key retailers, manufacturers, sales agencies and influencers with our first-ever Diamond Awards.
The awards will be handed out this year only in recognition of the REA’s diamond anniversary, during the gala event on Wed., June 24, at the Hilton Anatole in Dallas, Texas. The honorees were determined by an internal panel of editors based on their number of past REA nominations and other accolades, innovation and longevity in the industry, as well as overall influence.
Read more about the Diamond Awards and the honorees in the Business News section. If you haven’t arranged your summer travel yet, be sure to plan to attend the Total Home & Gift Market and Retailer Excellence Awards in Dallas. Visit retailerexcellenceawards.com for more information and reservations.
We hope to see all of you at this summer’s gala and wholesale markets!
Lenise Willis Editor in Chief
GDA Recognizes First-Ever Diamond Honorees at 2026 REAs
This year marks the 75th anniversary of Gifts & Decorative Accessories’ Retailer Excellence Awards, and to make the celebration special, the magazine is calling attention to the retailers, manufacturers, sales rep agencies and influencers who have helped both the magazine and the industry succeed throughout the decades.
In addition to its usual awards program, recognizing 24 independent retailers across eight categories, as well as the top manufacturers and sales reps of the year, the magazine will also hand out Diamond Awards to three key manufacturers, retailers, sales rep agencies and influencers who have helped carry the industry through the years.
The Diamond Awards, which will be handed out this year only in recognition of the REA’s diamond anniversary, were determined by an internal panel of editors based on the honorees’ number of past REA nominations and other accolades, innovation and longevity in the industry, as well as overall influence.
Diamond Manufacturers
Kurt Adler — Celebrating its 80th anniversary this year, Kurt Adler has been offering both timeless and trendy Christmas ornaments and holiday décor since its inception in 1946. The family-run business prides itself on its longstanding relationships with both employees and buyers, some of which have stayed with the company for 30, 40 and even 50 years.
Mary Meyer — Founded in 1933 during the Great Depression, Mary Meyer has defied the odds and continues to succeed and meet the growing needs of the fast-paced toy and children’s gifts industry. Mary Meyer has not only kept up with evolving
children’s developmental needs and safety regulations, but continues to be family-run with third-generation Meyers at the helm.
Mud Pie — Founded in 1988 by Marcia Miller, Mud Pie has received the most REA nominations since the awards program began recognizing the Manufacturer of the Year. Not only have retailers given Mud Pie their kudos over the years, but the company itself has grown, adapted, and expanded to meet ongoing buyer and consumer needs. The Georgia-based company has also been deeply involved in its community, making considerable donations over the decades.
Diamond Retailers
A. Dodson’s — Based in Suffolk, Va., A. Dodson’s is a specialty gift store offering apparel, home furnishings and gifts. Owned by Alison Dodson Anderson, who grew up in her grandfather’s general store, the store has received several accolades over the years, including a global retail recognition from the Global Innovation Awards (GIA). Anderson is known for her collaboration with manufacturers and her goal of helping to build a better working relationship between vendors and buyers. She regularly participates in panels at markets and offers retail advice through market events and her social media channels.
Orange Tree Imports — Celebrating its 50th year in business just last year, Orange Tree Imports is a treasured specialty shop nestled in the Monroe Street Shopping District of Madison, Wis. The shop is a prime example of how to tap into the spirit of community and nurture a loyal staff. The shop is run by owner Carol Schroeder, who literally wrote the book on retail; Specialty
Shop Retailing: How to Run Your Own Store has sold more than 40,000 copies.
MAKING Scents
Paddington Family of Stores — Based in Ashland, Ore., the Paddington Family of Stores is a family-run retail brand that is helping to push the gift and retail industry into the next era with a focus on sustainable business. The store has won multiple Retailer Excellence Awards and a GIA for its innovation in green retail and store events. Run by mother-daughter duo Pam Hammond and Kelly Jean Cooney, the brand has expanded over the years to include three busy storefronts and a permanent pop-up shop.
Diamond Sales Rep Agencies
Diverse Marketing – Founded in 1959, Diverse Marketing, part of the Diverse Companies family of brands, is a sales agency with a rich history in the toy and gift industry. What started as a toy rep agency has greatly expanded into a comprehensive brand, now representing big names like DM Merchandising, and showing at five key markets in Atlanta, Las Vegas, Dallas, Minneapolis and Seattle.
Ivystone – With the most individual nominations in the regional Sales Representatives of the Year category, Ivystone has been a force in the sales rep industry. CEO Doug Cofeill, Gift for Life's 2025 Industry Achievement Award honoree, is wellknown in the gift and home industry and has helped to shape the landscape through partnerships with Schauben & Co and Aesthetic Movement, as well as acquisitions and mergers, like that of OneCoast and Sales Partners.
The Link Companies — What started as the Southern Link in 1985, the Link Companies is now an expansive sales agency consisting of 90+ salespeople in 10 unique agencies covering 42 states. Not only has the company made big moves throughout its history, including switching to an employee-owned model and acquiring NextGen Dallas, but it’s also known for its philanthropic work.
Diamond Influencers
Ashley Alderson of the Boutique Hub — The founder and CEO of the Boutique Hub and Hubventory, Ashley Alderson has built a thriving community of more than 100,000 retailers. A mom and entrepreneur, Alderson founded the company in 2013 and has since been a driving force in retail education, collaboration and connection.
Todd Litzman of MarketTime — Todd and Jannetta Litzman have been helping to shape the technology sector of the gift and home industry for 30 years and counting. As the co-founders of Showroom Solutions, which later became known as Brandwise before being acquired by MarketTime, the duo have been leaders in software-as-a-service solution technology and have helped countless manufacturers succeed digitally. As the current CEO of MarketTime, Todd continues to help push the industry forward in the digital landscape.
Bob Negen of Whizbang Retail Training — Bob Negen, co-founder of Whizbang Retail Training, is a regular face in the retail world, offering storeowners advice at market events, on the Whizbang Retail Training website, and through its Retail Success Summit and Retail Mastery System. The brand even runs a private Facebook group for retailers where they can connect, share advice and challenges, and ask questions.
Diamond Award honorees will be recognized during the 2026 Retailer Excellence Awards gala, Wed., June 24, in Dallas, Texas. For tickets and more info, visit: retailerexcellenceawards.com.
NY Now Sold to new management
Rockview Management Group (RMG), a newly formed entity led by industry veterans Dorothy Belshaw, William Lacey and Karen Olson, has acquired NY Now, the 100-plus-year-old wholesale marketplace serving the gift, home, lifestyle and accessories industries, from Emerald Holding, Inc., (Emerald).
Belshaw, formerly of Andmore, brings 33 years of experience in the gift and trade show industry, including eight years as show director for NY Now (formerly the New York International Gift Fair). RMG says deep customer relationships, operational expertise and industry thought leadership uniquely position her to lead the show’s reinvention.
Lacey has more than 30 years of CFO experience, including extensive work in mergers and acquisitions, with a proven ability to rapidly align strategic vision with financial performance and process improvement.
Olson brings more than 28 years of experience in the gift, home and trade show industries. She has led successful brand transformations and data-driven growth initiatives during pivotal transitions, including ownership changes and complex M&A environments.
“NY Now has always held a special place in this industry,” said Belshaw, co-owner and CEO of Rockview Management Group. “Having spent many years leading this show, I know firsthand
the impact it can have when thoughtfully merchandised and deeply connected to the needs of the industry. We are incredibly excited to honor its legacy while growing it with a relentless focus on delivering meaningful outcomes for brands and buyers alike.”
Immediate areas of focus, according to a press release by Rockview Management Group, include:
• Expanding the resource offering by adding more established brands
• Strengthening exhibitor value by driving relevant and high-quality buyer attendance
• Elevating customer experience through collaboration with the Javits Center and on-site service providers
• Reimagining the tradeshow floor to create an efficient and effective experience
• Leveraging data and modern marketing strategies to support growth and engagement
• Building long-term brand equity and industry trust More information about the Aug. 2–4 edition of the NY show can be found at nynow.com. For updates on this story, including a follow-up interview with Dorothy Belshaw, visit giftsanddec.com. The state of NY Now's online marketplace Bulletin and other assets was unknown at time of publishing.
Celebrating 40 Years
For 40 years, Wind River® chimes have marked life’s most important moments, and what began as one artisan’s vision has grown into a cherished tradition where every wind chime is still hand-crafted, hand-tuned and inspired by nature.
As we celebrate our 40th anniversary, we’re deeply grateful for the community that has carried Wind River® forward. Here’s to you, and all the harmony still to come.
Celebrate with the return of Corinthian Bells®
Black Spectrum—a high-gloss black wind chime alive with iridescent flecks that reflect every color of light. Back for a limited time, inspiring unlimited harmony.
Atlanta Gift Show
June 9-14, 2026
Building 2, Suite 9410
Primitives By Kathy Steps Away From OneCoast
Primitives by Kathy, a wholesaler and manufacturer with nearly 30 years of experience in the gift and home decor industry, has added an internal sales team as part of its transition away from its partnership with OneCoast, an omnichannel wholesale sales and marketing company. As of April 30, Primitives by Kathy is no longer represented by OneCoast.
“I
appreciate our time with OneCoast and wish them the best in their continued commitment to independent retailers.”
—
Kathy Phillips, Primitives by Kathy CEO
The new sales team is structured to represent five regions of the U.S., with a focus on personalized support for each Primitives by Kathy retailer based on their specific business and local market trends. This is part of a continued initiative to create a more focused sales and marketing strategy that improves the
retailer’s experience, with more efficient collaboration among internal teams to ensure unified messaging and outstanding service nationwide.
“I want to recognize the incredible work our account specialist team has already done as they prepare to take on this important role,” says Sydney Woern, director of national independent sales at Primitives by Kathy.
“Their energy and product knowledge positions Primitives by Kathy to provide an even higher level of service to our independent customers.”
Primitives by Kathy CEO Kathy Phillips reflected on this strategic decision during an important milestone: “As we approach our 30th anniversary, it was important for me to not only look back at our success but also decide how we move forward, and our internal sales team was an essential piece in further strengthening our relationship with each of our loyal retail partners.
"I appreciate our time with OneCoast and wish them the best in their continued commitment to independent retailers.”
beanie fun for everyone beanie fun for everyone
Faire Launches Lightspeed Integration for 4 top POS Systems
One of the biggest challenges independent retailers have faced over the years has been entering product data into their pointof-sale systems efficiently. The process can be painstaking and time-consuming, and every minute not on the sales floor or completing other necessary tasks is time away from business growth. There are now a few solutions in the industry, including a recently expanded solution by Faire.
The online marketplace has launched a new integration with Lightspeed, giving more retailers a seamless way to connect wholesale buying directly to their point-of-sale (POS) systems. With this addition, Faire is now integrated with the top four POS providers that independent retailers use — Shopify, Square, Clover and Lightspeed Retail.
Getting products onto shelves often requires time-consuming, manual work — uploading images, entering descriptions, organizing variants and updating inventory counts — but Faire reps say its POS integrations are designed to remove that friction by embedding wholesale inventory directly into existing systems to reduce the lag time and effort required to move from
purchase to sale.
"Integrated retailers are turning inventory faster, placing nearly 20 percent more orders as Faire’s integrations make it easier to track inventory and fill gaps in real time,” Faire said in a release. “They’re also ordering from a wider assortment of brands, enabled by faster product setup that makes it easier to expand inventory without increasing operational burden.”
“Retailers don’t just need help finding great products; they need tools and workflows to manage their inventory and run their business more efficiently," said Sanjay Raman, chief product officer of Faire. "Our POS integrations remove the manual work between buying and selling, so retailers can get inventory onto their shelves faster and stay focused on their customers.”
“The Faire POS integration has been a huge time saver for my business — and as a small business owner, time is everything," said Kelsey Settle, owner of Virginia-based online and brickand-mortar boutique Green Roost. "It's made a big difference in how efficiently we operate.”
ToyFest Returns for 2027 with New Co-Location Partnership
In an effort to better serve buyers, ToyFest will co-locate with souvenir, gift and resort trade show the Reunion for its 2027 show.
The Western Toy & Hobby Representatives Association (WTHRA) announced that the two shows will co-locate at the Expo at World Market Center Las Vegas in April 2027. The move brings together shows that have an overlapping audience of specialty retail, zoos, aquariums, museums and more. Together, the shows will offer more than 300 booths across complementary categories for industry buyers.
“ToyFest has always focused on delivering real value to buyers,” Sandy Lepire, president of ToyFest, said. “With this partnership, and the combination of our exhibitors in the Expo and permanent showrooms, we’re bringing together the best of the best, giving buyers an unmatched sourcing experience.”
Both shows will maintain their individual identities and exhibitor lists. Buyers attending either show will have access to the full floor, enhancing their sourcing opportunities.
ToyFest, the second oldest toy trade show in the U.S., has
been produced by WTHRA for nearly 65 years and is one of the toy industry’s most established buying events. Show operators opted to not have a 2026 edition of the show, with the WTHRA board of directors saying they needed to “reassess how to best serve” the toy industry.
“WTHRA/ToyFest has shown the ability to pivot to stay relevant and beneficial for over six decades,” WTHRA Chairman John Hansen said last June. “I’m confident that WTHRA will again show its ability to host a meaningful and successful event in 2027.”
The Reunion, launched in 2024 and produced by RedlineXpo Events, was created to give the souvenir, gift and resort industry a dedicated spring buying event to stock up on the newest products before peak travel season.
"We built The Reunion on the idea that the right environment matters as much as the right products,” said Evan Shoda, founder and CEO of the Reunion. “ToyFest shares that philosophy, and together we're giving buyers an even stronger reason to make Las Vegas part of their spring buying calendar."
In the heart of downtown Petoskey, Mich., Grandpa Shorter's Gifts is more than a store — it’s a tradition shaped by generations of care. Since opening its doors in 1946, this beloved shop has balanced heritage and innovation with a style that never goes out of fashion.
SEE MORE PAGE 43
““When people thank you for creating something fun, it reminds you why this work matters so much.”
Extra Customer Experiences?
Retailers Share Why It’s Important
"Participating in joint events has been extremely beneficial both in advertising and sales."
"It makes shopping in person an experience rather than something to check off the to-do list."
"With a brick and mortar store, we can offer exciting, creative shopping experiences."
"Extra experiences make shoppers feel good about their purchases and keeps them coming back."
"Without my customers I wouldn't have a store, so they deserve all the extra perks I can give."
Today’s Gift Retailer
The sense of optimism is higher among gift retailers turning the page on 2025.
by Joanne Friedrick
More than half of retailers (56 percent) are projecting sales to improve this year vs. 38 percent who held that same expectation last year when asked about 2025’s outlook. The percentage seeing a downturn has also lessened — falling to 11 percent vs. 18 percent previously.
Likewise, there was a huge turnaround in retailers who reported a yearover-year sales increase. Sales were up in 2025 from 2024 for 44 percent of those surveyed vs. just 18 percent last year who said 2024 outperformed 2023. The average increase was about 18 percent.
The middle ground did shrink for retailers in 2025, though, with 20 percent maintaining that sales in 2025 were the same as the previous year vs. 56 percent who reported no change in 2024. This left 36 percent claiming a drop in sales in 2025. Among those registering a decrease, sales fell from 3 percent to as much as 30 percent, with several retailers landing at the 10 percent decrease mark.
Among the issues presenting challenges for retailers in 2025, tariffs took the top spot, cited by 69 percent of respondents and inching ahead of the impact of inflation on their costs (67 percent) and inflation’s impact on shoppers’ willingness to buy (60 percent). Both inflation factors were up from last year’s survey, while concerns about staffing shortages fell from 44 percent to 29 percent, tying it with supply chain issues.
In the Mix
The product assortment for retailers still relies heavily on three categories: holiday, candles and home fragrance, and home décor. For 2025, holiday garnered the top spot, with 88 percent of retailers carrying such items vs. 83 percent in the previous survey. Candles and related items jumped into second, with 86 percent carrying them vs. 75 percent in 2024, while home goods fell to No. 3. (79 percent) from No. 1 (88 percent).
Candles were also tied with fashion products such as clothing, jewelry and accessories for the top item on the list of product categories being added for 2026. The survey found 40 percent of retailers plan to add or expand in those areas. Other popular additions cited include stationery/greeting cards, noted by one-third of retailers; baby/infant products (29 percent) and gourmet food (27 percent).
Additionally, one-quarter of retailers said they would be expanding or adding to their bath and body and inspirational product lines this year.
The highest average best-selling price point went to wall art at $69, followed by gift baskets, $60; and fashion items, $53. The lowest price point was held by stationery/greeting cards at $7.
Nearly all retailers (91 percent) carried Americanmade products in 2025 and plans are for 74 percent of them to expand the category as the United States celebrates its 250th anniversary this year. About half of retailers (54 percent) also carry locally sourced products, with 17 percent planning to add or increase items in that category.
Third-party platforms continue to garner business from gift retailers, with nearly one-third of respondents citing this as a resource. This channel has grown steadily from 22 percent in 2023 to 26 percent in 2024 to 2025’s 31 percent. Major markets were the No. 2 source at 24 percent, leapfrogging it ahead of sales reps (19 percent) and vendor’s websites (17 percent). In 2024, vendor’s wholesale websites were second.
Top Categories Carried in 2025
Stationery/greeting cards
Baby/infant products
Wall art
Gourmet food
Kids' products
Inspirational products
Tabletop
Home textiles
Locally sourced
Ceramics/pottery
Toys
Handcrafted products
Religious/faith based
Eco-friendly/sustainably sourced
Snarky/punny products
Garden products
Pet products
Collectibles
Licensed products
Gift baskets or product bundles
Private label/custom for store
Cause related
Gourmet tools
Best-Selling Price Points on
Top-Growing Product Categories
Fashion products/accessories/jewelry
Candles and accessories/home fragrance
Stationery/greeting cards
Baby/infant products
Gourmet food
Bath and body/aromatherapy
Inspirational products
Holiday products
Gift baskets or product bundles
Kids' products
Toys
Home décor/home accents
Tabletop
Handcrafted products
Locally sourced
Snarky/punny products
Religious/faith based Cause related
Private label/custom for store
Wall art
Pet products
Ceramics/pottery
Garden products
Eco-friendly/sustainably sourced
Home textiles
Collectibles
Gourmet tools
Licensed products
Bath and
Candles and accessories
%
Jar
Loose (votives/pillars/tapers)
Warmers/melts
Flameless/LED candles
Holders/vessels
Air
Fashion products and accessories
products
Gourmet food
Gourmet tools
Home décor
Stationery products
Garden products
%
Tabletop
Taking Care of Business
The impact of artificial intelligence (AI) is being felt everywhere, including among gift retailers. Two-fifth of retailers (42 percent) are currently using AI-powered tools to help run their business, putting them third behind graphic design tools (73 percent) and inventory management software (51 percent).
Looking more in-depth at the implementation of AI, 68 percent of retailers said they use it to create product descriptions or images, 58 percent use it for social media posts and 53 percent deploy it for creating targeted promotions. Other applications of note include inventory optimization (26 percent), conversational search on a website (26 percent) and demand forecasting (10 percent). In addition, retailers said they are using AI to write flyers and newsletters, solve technical issues with software, produce company manuals and help with branding.
Facebook (82 percent) and Instagram (73 percent) have risen to the top of the social media list, widening the gap with other
channels such as Pinterest (24 percent), YouTube (18 percent) and TikTok (18 percent). X (formerly Twitter) continues to lose traction among retailers, dropping to 4 percent use from 17 percent just two years ago.
Videos, reels and stories are still the main vehicle for connecting with shoppers at 71 percent. However, more retailers in 2025 said they interacted via comments and DMs (62 percent) than previously, while sales through posts dropped to 40 percent from around 50 percent. About half (53 percent) also said they crafted daily social posts, making it the No. 3 social media activity.
The top means for enhancing customers’ experiences, according to the survey, were offering product discounts (77 percent), extending shopping hours (68 percent), adding food and beverages to stores (60 percent) and offering free gift wrap (60 percent). Celebrity or designer appearances were offered by just 9 percent of retailers.
What Technologies/Tools Do You Use to Help Run Your Business?
Most popular social media platforms
How retailers used social media to connect with shoppers in 2025
Top Ways Retailers Are Enhancing Their Customer Experience
Retailers on Why It’s Important to Offer Extra Customer Experiences
"The CUSTOMER EXPERIENCE is what makes us different from shopping ONLINE or at BIG BOX STORES . We know our customers and products so we can give the best recommendations."
"Having any fun experience in store allows RELATIONSHIPS to form and grow with OUR CUSTOMERS ."
Biggest Challenges Retailers Overcame in 2025
Where Retailers Source Their Products
Source: Strategic Insights, Gi s & Decorative Accessories Today's Gi Retailer study
Product categories
Baby/infant products
Bath and body/aromatherapy: Soaps, hand lotion, body moisturizers, lip care, bath bombs/bath salts/shower bursts, men’s personal care, personal fragrance, sleep wellness, face care, CBD oil/CBD-based, hair care
Candles and accessories/home fragrance: Jar candles, soy candles, diffusers, flameless/LED candles, loose (votives/pillars/tapers), holders/vessels, natural/ eco-friendly candles, air fresheners, warmers/melts, painted/sculpted/designer candles
Caused related
CBD-themed
Ceramics/pottery
Collectibles
Eco-friendly/sustainably sourced
Fashion products/accessories/jewelry: Jewelry, handbags/totes, scarves, hats/ hair accessories, eyewear, wraps, slippers, socks, stretch jeans and other women’s pants, athleisure wear, men’s accessories, resort wear/beach coverups, general footwear, other apparel
Gifts & Decorative Accessories’ Strategic Insights fielded an annual online survey to gift retailers in February and March 2026. The findings contained in this report are qualitative in nature. They are derived from a small sample of respondents and should not be projected in numeric terms to larger populations. As such, the findings are directional and should be considered descriptive rather than explanatory.
Toys: Games/puzzles, plush, arts and crafts, books/music, dolls, outdoor toys, pretend play, STEM/educational, blocks, action figures, construction sets, STEAM
Wall art
Grandpa Shorter’s Gifts
by Anne-Marie Earl
In the heart of downtown Petoskey, Mich., Grandpa Shorter's Gifts is more than a store — it’s a tradition shaped by generations of care. Since opening its doors in 1946, this beloved shop has balanced heritage and innovation with a style that never goes out of fashion.
Third-generation owner Jennifer Shorter describes the secret to the store’s longevity as a blend of honoring the past while embracing the present. “I often say that we prove things can change and still stay beautifully the same,” she explained. The original honey-hued wood floors, still underfoot today, are a literal and symbolic foundation, once refinished each spring by her grandfather. That continuity is something customers notice and appreciate. But while the floors may be vintage, the approach is anything but outdated. The shop continues to evolve, curating items that feel fresh, joyful, and relevant for today’s customers while still reflecting its roots.
Step inside, and it’s clear that Grandpa Shorter’s is about more than retail — it’s about experience. The store has become a cornerstone of the local community, offering everything from downtown maps to personalized recommendations on where to catch one of Petoskey’s famed “million-dollar sunsets.” A daily handwritten sunset time behind the register is a small but meaningful touch. “I want people to experience the best of our town,” Shorter said, reflecting the store’s commitment to hospitality and connection.
Community involvement is central to the store’s identity. From supporting local schools and bands to funding scholarships through Camp Daggett, the business gives back with both time and resources. It also collaborates with local organizations, supports student programs and welcomes interns from the high school’s special-needs classroom. Events are another way the store brings people together, especially during Michigan’s quieter winter months. Whether it’s the Banana Bread Festival, a Chocolate Crawl or a visit from Santa, these gatherings create opportunities for connection that extend well beyond the shop’s walls. “When people thank you for creating something fun, it reminds you why this work matters so much,” Shorter said.
The merchandise itself reflects a thoughtful approach to selection. Shorter looks for items that resonate across generations — products that spark conversation, connection and enjoyment. From nostalgic candy in the downstairs shop to well-known brands like Pendleton and Minnetonka, the assortment is both wide-ranging and carefully curated. Seasonal items, home décor, children’s goods and small impulse finds all contribute to a shopping experience that feels dynamic and inviting. Many visitors arrive looking for a souvenir and leave with something that feels more personal and lasting.
At Grandpa Shorter’s Gifts, every detail feels intentional. From carefully planned holiday windows with moving elements to creative in-store experiences, the environment is designed to engage and delight. It’s a place where history and modern energy come together, where shopping feels engaging and where each visit reflects a deep connection to both tradition and community.
WORTH THE TRIP
by Linda Cahan
This past February, my significant other invited me on a trip to Mexico. Thanks to a moment of insanity mixed with weakness 10 years ago, he had purchased a time share. While the idea of swimming outdoors while watching pelicans fly overhead is very appealing, I also love to go shopping — mainly to see stores and their displays. Sadly, the stores in most of the places I’ve been in Mexico are usually loaded up to the roof with merchandise and packed tight. In a moment of inspiration, my partner booked us a night at a hotel in San Jose del Cabo. It has a lovely historic downtown with an art district, an open cobblestone area for art shows and food carts, and some of the best displays I’ve ever seen in Mexico.
While walking from our hotel to Plaza Mijares, the main square, I saw a clothing store with a sophisticated and charming window display and got excited. I started exploring shops that looked interesting and found Casa Yeneca, which featured a bright white façade and a chic focal point in the front/middle of the shop. The focus was on soft off-white lighting, displays,
fixtures and merchandise. Most shops in Mexico are a cacophony of color, but this store was the polar opposite — pun intended.
While there was a lot of merchandise on display, most of it was in neutral colors. Henequén, a fiber that’s harvested from the leaves of agave plants has been used for centuries to make rope and twine, hammocks, sacks and baskets. The fleshy green part of the plant is scraped away using a special tool to reveal the long white fibers hidden inside. The huge tassels hanging from the ceiling as decorative props as well as many different types of merchandise are made from this agave plant.
I noticed that more than a few upscale stores carried similar merchandise and continued with the off-white agave theme. My sense is that Casa Yeneca inspired them.
I also noticed another display theme in several more colorful and packed shops. They each had a large branch in the center of the store, often lit up with little white lights, holding hats and bags. It’s an effective and fun display tool and it was done well.
Overlapping objects create energy while the soft off-white colors feel calm in this display at Kere in San Jose del Cabo, Mexico. (Photos by Linda Cahan)
Casa Yeneca is divided into several distinct shopping areas carrying different categories of merchandise. The monochromatic off-white theme creates a feeling of serenity and calm compared to the high energy of the plaza. The hanging sculpture made from agave fibers is intriguing and softens the hard energy of the fixtures, walls and floor.
There is very little rain in this area of Mexico, so the Kere clothing and accessories boutique features an open-to-the-sky courtyard between the jewelry and home accessories shops. Moveable arms create a lifelike quality to the mannequins. The displays on either side of the Kere door are welcoming and fun.
This clothing boutique was the first store I saw while walking into the central plaza. Besides the good balance of short and long clothing, the asymmetrical flow of the floral garland feels welcoming as well as elegant. The rule of three works well here — three dresses are more interesting than an even number.
Each jewelry piece is displayed on stone in this display, creating the perception of value. By separating the jewelry pieces, each gains in importance and the price points make sense. Space equals cost.
Kere is all softness thanks to the gently hanging fabric from the ceiling and the wrapped buildups and fixtures. Note how the clothing in back is hung on one long black rod that arches up in the middle. The curve of the arch mimics the curves in the ceiling hangings. It creates a lovely focal point.
A recurring display prop was used in at least three different stores around the central plaza: a gnarled tree branch. The natural element creates a strong focal area for accessories and is a nice contrast to the geometric merchandising.
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INDUSTRY INSIGHTS
“ “Last year, games and puzzles were up 37 percent … and have since spawned a slew of new games for all ages and abilities.”
Board games and puzzles bring people together. Whether it’s game night with friends, an entertaining way to pass the time while traveling, or an ongoing “project” laid out on the coffee table, these toys give us permission to unplug, decompress and make memories. Maybe that’s why this category is doing so well.
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Five Stores to See on Your Next Retail Trip
I don’t know about you but I’m a big fan of getting out of wherever you work — retailer, supplier, wherever — and going out to see stores. Sure, you can read about them, see some pictures and even hear about them from those who might have seen them, but nothing beats an in-person visit to truly understand what they’re doing and what you can learn — OK, copy — for your business.
But here’s the thing. Hopefully you’re doing this on a regular basis with your competition, whether they’re big box chains or local independent specialty shops. That’s table stakes if you’re in the business.
But don’t stop there. I suggest you broaden your horizons and go out and see some places that might not be direct competitors — hell, they might not be the competition at all — to learn and see what’s going on. To that end, here are five places that might not be on your radar but might have a few things you can learn for your business. You never know where your next big idea comes from.
“I suggest you broaden your horizons and go out and see some places that might not be direct competitors.”
Five Below: This quasi-dollar-store chain is about the hottest national chain on the retail scene right now. The way they’ve pushed up their price points above their original $5 ticket while not alienating their customers is pretty brilliant. That alone should give you some ideas on managing your price points, but throw in their attention to an underserved customer — teenagers —
and you have a visit well worth making.
PopMart: Another retailer going after younger customers, this chain out of Asia does it with one of the most confounding merchandising strategies in the history of retailing: blind boxes where the customer doesn’t know what they’ve bought until after they take it home. Not saying you can do this across your entire store, but for a few items?
Dick’s Sporting Goods: While the sporting goods channel has seen its fair share of failures over the past few years, Dick’s is flying, taking market share with its interactive, modern stores. They are terrific places to shop with a great environment for consumers. Your store is no doubt significantly smaller and you can’t put a rock-climbing wall in but there may be inspiring merchandising ideas there for the taking.
Ikea: Another giant store that, no doubt, does business very differently than you, Ikea has lots of clever merchandising ideas. It does a great job, for example, of showing highprofit/high-margin products like paper napkins multiple times throughout the store for multiple impulse purchasing moments. Shop Ikea as a merchant rather than as a consumer and you’ll see all kinds of tricks like this.
Upscale Grocery Chains: Maybe it’s HEB or Wegman’s, maybe Whole Foods or even the ultra-high-end California brand Erewhon, but the way these chains show product, with clever fixturing, the adjacencies and even the signage they use, are quite original and well-done. And right now, when prices keep going up, they show how to sell more expensive goods.
By the way, whatever ideas you pick up from these stores isn’t called theft: It’s called inspiration.
Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.
Innovation Across the Board
“Eat this, kid,” exclaimed my brother. We had just unwrapped all our Christmas presents and couldn’t wait to get our hands on Hungry Hungry Hippos, the game everyone was talking about.
Tearing open the package, I chose my hippo (pink, of course) and began working the levers as fast as I could. Despite my best efforts, I couldn’t beat my ultra-competitive sibling, who wound up snagging the most marbles. But that didn’t stop us from playing again … and again … and again.
Board games and puzzles bring people together or, in my case, promote a healthy dose of sibling rivalry. Whether it’s game night with friends, an entertaining way to pass the time while traveling, or an ongoing “project” laid out on the coffee table, these toys give us permission to unplug, decompress and make memories.
Maybe that’s why this category is doing so well at retail. Last year, games and puzzles were up 37 percent, according to Circana’s Retail Tracking Service, and have since spawned a slew of new games for all ages and abilities. Here’s a snapshot of noteworthy trends that are driving the market.
“[Board games and puzzles] give us permission to unplug, decompress and make memories.”
Beyond the Board
Novel approaches to designing board game pieces with interactive elements are boosting their overall play value. Hats off to the makers of Cats & Robbers from Relatable, where players wear mini squeakers on their feet and try to avoid a blindfolded player wielding an inflatable cat paw. Navigating the rooms of a 3D structure with shifting walls is the premise of Temple Twist from Thames & Kosmos, prompting players to move through an elaborate maze and safely escape before taking a wrong turn.
For gamers that are quick on the draw (or is it quick to draw?) comes Moose Games’ Spray It! After using a special UV light spray can, players race against the clock to sketch images on the reveal board before they disappear.
Display-Worthy Puzzles
These aren’t your grandma’s jigsaw puzzles. Today’s designs go from an engaging activity to showcased projects (as in, look what we made!) CityVision, part of the Arkitec line from Maison Battat, lets aspiring architects create miniature urban skylines within a television set-style frame. Outfitted with LED lights and
three-dimensional landmark cutouts, these tabletop puzzles give new meaning to “we’ll always have Paris.” Wooden puzzles disguised as mechanical building kits let skilled builders create intricate models that are truly a work of art. EWA Eco-WoodArt kits include pre-cut birchwood sheets, building tools, and spring/rubber band mechanisms to make a kitten, puppy, turtle or triceratops.
Book lovers can take a respite from reading without leaving the literary world, as they assemble Romantasy Puzzles from Ravensburger. Based on the Empyrean series by Rebecca Yarros, the 500-piece sets are packaged in a keepsake collectible box adorned with imagery inspired by the best-selling titles.
Games for Grown-ups
The adult games market has exploded with new items sporting mature themes and content. Match My Freak from Exploding Kittens invites players 17 and up to find out just how well they really know their friends when faced with unusual prompts that get everyone talking. Bid beer pong buh-bye with Yahtzee on the Rocks from Hasbro Games, a refreshing twist on a classic game where players who lose a challenge take a sip of their chosen beverage (optional, of course).
For those with rock-solid parental relationships — or the security to poke fun at one another — Go F*** Yourself Mom and Dad is sure to test boundaries. This two-pack card game for ages 18 and up contains prompts that are awe-inspiring, jaw-dropping, and inheritance-questioning.
Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.
About half of CEOs report significant time savings from artificial intelligence (AI). Workers using the same tools? Two-thirds reported minimal or no time savings.
That gap tells us everything. It's not the technology.
AI can work. The evidence is clear. Companies that invest in training alongside implementation see real gains. Organizations that align AI with existing workflows rather than disrupting them get actual productivity improvements.
The technology isn't the variable. The implementation is.
Here's what's happening instead: Nearly 60 percent of workers say learning to use AI tools takes longer than doing the task the old way. Only 25 percent receive formal training from their employers. And 41 percent have encountered AI output that required nearly two hours to fix.
We're deploying tools without building capability. We're measuring adoption instead of outcomes. We're creating the conditions for failure and then wondering why people are frustrated.
The Hidden Equation
When workers save time with AI, something interesting happens. They voluntarily take on more tasks. More multitasking. More task-switching. The research shows this decreases productivity, but it's invisible on the dashboard that tracks "AI adoption rates." Time saved doesn't create space. It creates expectation. The question isn't whether AI can make us more efficient. The question is: What are we choosing to do with efficiency when we find it?
The Cost of Speed
More than half of American workers now report feeling lonely at work. This isn't unrelated to our technological choices. As we optimize individual tasks with AI, we're systematically replacing informal moments that build connection. The conversation that clarifies context. The collaborative problem-solving that creates understanding. The casual exchange that builds trust.
We're trading these for speed. Lonely workers miss more workdays. They're twice as likely to leave. And workers who feel understood by their manager are more than twice as likely to report high vitality at work. Connection isn't a nice-to-have. It's infrastructure. And we're choosing to dismantle it in the name of efficiency.
The Pattern That Works
The companies succeeding with AI aren't doing anything magical. They're making three straightforward choices: They treat
training as essential, not optional; they design AI to enhance human judgment rather than replace it; and they actively work to maintain connection as they reshape how work happens.
These aren't technical challenges. They're choices about what matters.
AI worked best when it helped humans work better, when people were adequately trained and technology aligned with existing processes. This isn't a surprising finding. It's what we'd expect if we thought about people first and technology second. Every AI implementation is a choice about what kind of workplace we're building.
We can choose tools that isolate people in the name of efficiency. Or we can choose thoughtful rollouts that build capability while maintaining the human connections that make work sustainable. We can choose to measure adoption rates. Or we can choose to measure whether people are actually better off. We can choose to optimize for speed on dashboards. Or we can choose to optimize for the conditions that let people do their best work.
The technology will do what we design it to do. The question is whether we're willing to design for the outcomes that actually matter. AI can make work better. But only if we choose to implement it in ways that serve people, not just metrics. Only if we invest in training as much as we invest in tools. Only if we remember that productivity without connection isn't sustainable.
The loneliness crisis in America isn't inevitable. It's a choice we're making, one implementation at a time. We can make a different choice.
Jaime Raul Zepeda is EVP, principal consultant for Best Companies Group and COLOR Magazine, part of BridgeTower Media. Best Companies Group can analyze your organization’s health, team dynamics and leadership’s effectiveness. It has helped more than 10,000 companies understand and improve their workplace using data-driven strategies. Email Zepeda at jzepeda@bestcompaniesgroup.com.
How AI Tool Aitomic
is Helping Me Run My Store
I firmly believe that when it comes to AI, retail is in a race. If you don’t keep up, you won’t just fall behind — you’ll get left behind and end up losing.
For years, many technology advancements in our industry have focused on marketing features like product descriptions or consumer-facing tools. While helpful, they haven’t addressed one of the most time-consuming operational challenges independent retailers face every day: manually creating products in our point-of-sale systems (POS).
The process is surprisingly antiquated. When I place a purchase order with a vendor, someone on my team has to manually create each new product in our POS — adding the image, description, SKU, barcode, price, and other details one item at a time. It’s tedious work, and like most independent retailers, I’ve often had to pay someone simply to handle this task. That means time and labor spent on something that should already be automated.
“Because
Aitomic connects to all your orders regardless of where you wrote it, it becomes your single source of truth that can pull information from all of your vendors.”
The first glimpse of a better solution came through the partnership between Shopify and Faire. When I place a purchase order through Faire, it recognizes which products are not yet in my POS and offers to add them automatically. With a single click, product images, descriptions, SKUs and UPC codes populate directly into my point-of-sale system. It’s seamless — and a promising view of what modern retail operations should look like. But Faire only solves this problem for products purchased on its marketplace. The broader industry has still lacked a scalable solution — until now.
The Latest Retail Solution
A new company called Aitomic is using AI to tackle this challenge for independent retailers. Their technology scans purchase orders and invoices in your email, identifies products not already in your POS, and automatically creates them. Because Aitomic connects to all your orders regardless of
where you wrote it, it becomes your single source of truth that can pull information from all of your vendors.
When I first heard about Aitomic, I immediately reached out and joined their beta testing program. What excites me most isn’t just the technology — it’s the fact that the founders come from successful careers in retail and wholesale and truly understand the operational challenges we face. Their AI-driven app called Sara (Smart Assistant for Retail Automation), is designed to streamline several labor-intensive tasks that retailers deal with daily. It can:
• Locate purchase orders and invoices in your email and convert them into draft products in your POS.
• Reduce the labor hours spent manually entering product data.
• Improve financial visibility through open-to-buy tools that automatically categorize purchase orders.
• Provide a bird’s-eye view of spending across categories like holiday or home décor.
• Overall, save retailers time and money.
The designers have put much thought and effort into understanding what the retailer wants and needs and have created a dashboard that is looking to live up to its name. At a glance, I can see all my open orders with a financial calculation of the order totals and can sort this by vendor and date range (Last 30 Days, 60 Days etc). In addition, with the click of a key, I can sort by product categories, allowing me to see metrics on total dollars spent and pending for items like books, cards, jewelry, etc. They have incorporated functionality for filing claims and tracking unresolved claims.
One of the issues with managing an "open to buy" is it has always been relatively antiquated with regards to keeping track of spending. Aitomic is using AI to automatically calculate spending against an open-to-buy, making it much easier for the average retailer to use this proven method to manage buying and budgets.
Just weeks into beta testing, I’m already encouraged by what’s possible when AI is applied to real operational problems in retail. For independent brick-and-mortar retailers, tools like this may do more than help us keep up. They may finally give us the ability to lead.
Retailers interested in joining Aitomic’s beta program can email hello@aitomic.ai.
Beth Rich is the owner of Mix It Up Gift and Mix It Up Home in Coeur d'Alene, Idaho. Rich has won multiple Retailer Excellence Awards for Store Events and Best Home Store. She is also a Gifts & Decorative Accessories 2024 Woman of Influence.
The Power of Preparation in a Changing Retail World
Steve Haime has built his 42-year career as a gift and home territory sales representative the traditional way. One store at a time. One appointment at a time. And always with preparation as his foundation. He started his career covering Northern New Jersey before moving to New Hampshire in 1990. Today, his territory includes the state of New Hampshire, along with about 20 long-standing accounts in Northern Vermont for the Northern Link, a division of the Link Companies. Over the years, the geography has changed, but his approach has stayed remarkably consistent.
“Preparation for every appointment is the key to success in this business,” Haime said. “Selling starts well before you walk through the door.” He estimates that 20 to 30 percent of his time is spent on pursuing and preparing for appointments. He usually plans two to four weeks ahead, keeping his calendar full and his pipeline active. As one appointment ends, the next is already being scheduled. Reorders are discussed. Follow-ups are arranged. Momentum never stalls.
At the heart of that preparation is in-depth knowledge. Haime believes retailers deserve more than just a surfacelevel product presentation. Before each visit, he researches the vendors he represents, reviewing product details, order requirements, bestsellers, promotions, and suggested assortments. Equally important, he provides context. “I try to share a bit of the vendor’s backstory along with my own history with them,” he explained. “I like to have a specific success story to tell. It helps retailers understand not just what the product is, but why it works.”
Understanding the retailer’s history is just as important. Haime reviews a full year of order data for each account, using it as a basis for informed conversations. Along with the buyer, he looks at what sold well, what needs restocking, and where there are opportunities to expand a successful product line. “I always come in with several scenarios,” he says. “How to build on something that already works by adding new items or new concepts.”
In a world that is becoming more digital, Haime still values a physical tool that many buyers appreciate. He keeps paper copies of every order he makes. When reviewing history, he can give that information directly to the buyer, providing clarity and confidence during the decision-making process
When introducing new vendors, his preparation becomes
“Selling starts well before you walk through the door.”
— Steve Haime
even more meticulous. Sample selection is never arbitrary. His sample mix varies daily based on the retailers he visits, ensuring each presentation remains relevant and targeted.
Over his career, Haime has observed how the role of the sales rep has evolved. The ways reps communicate with retailers have expanded greatly. Email, social media, websites, and virtual meetings have become just as vital as in-store visits and trade shows as key touchpoints. “What has stayed the same is the need for guidance,” Haime said. “Retailers still look to their reps for information and insight. My goal at every point of contact is to give them what they need to make informed buying decisions.” That consistent presence becomes especially important in a rapidly changing retail landscape.
After 42 years, Steve Haime’s success is built on consistency. Consistent preparation, follow-through, and respect for the retailers he works with. In an industry driven by relationships, his approach reminds us that while tools may evolve, the core principles of selling remain the same.
Angela Schmook is the vice president of operations and marketing at Road Runners, and the co-founder of Reps Are Local Too, an organization dedicated to supporting independent sales representatives. With a passion for strengthening relationships between reps, retailers and brands, Schmook advocates for the vital role local sales reps play in helping businesses thrive.
Jana McGourty, a buyer from Concord Hospital Gift Shop in Concord, N.H., looks at new products with sales rep Steve Haime. (Photo courtesy of Steve Haime)
Q & A
4 QUESTIONS WITH Peter Schauben
The founder of Gift for Life and president of Schauben & Co shares what it means to be honored for his humanitarian efforts, plus why Gift for Life and World Central Kitchen are so important to the industry and mankind as a whole.
Q: What does it mean to you to be honored with Gift for Life's inaugural Lifetime Humanitarian Award?
A: “Receiving Gift for Life’s inaugural Lifetime Humanitarian Award is incredibly humbling and feels like a refl ection of the relationships and generosity that define this industry. I’ve been a part of this industry for decades and it never ceases to amaze me how genuine and caring everyone in it is.”
Q: What type of legacy do you hope to leave behind? How do you hope your efforts have helped to change and motivate the industry for the better?
A: “I hope my legacy is one that encourages the gift industry to always consider its greater contribution to humankind. Gift for Life helped pioneer a unified approach to giving, bringing together individuals and companies across the industry for a common purpose. As Phyllis Sweed [former editor in chief of GDA] once shared with me, the inaugural Gift for Life meeting marked a rare and powerful moment — one with competitors sitting side by side, united in doing good — and I hope that spirit continues to grow and inspire future generations.”
Q: Why was it so important to you to found Gift for Life, and why is the World Central Kitchen cause just as important as the original HIV/AIDS awareness and prevention mission?
A: “In 1992, as the AIDS crisis was devastating communities around the world and within our own industry, I felt a deep responsibility to take action. I didn’t want my children to grow up in a world where care and compassion were limited by someone’s color, creed or sexual orientation. Founding Gift for Life was a way to bring people together, stand against that
discrimination, and channel our collective efforts into meaningful support and change.
“World Central Kitchen’s mission is just as vital because it addresses an immediate and universal human need — food — especially in times of crisis. When Gift for Life shifted its focus in 2021, it was clear that global food insecurity was impacting countless communities, and World Central Kitchen was consistently among the fi rst to respond, providing meals in the face of disaster, conflict, and climate challenges. Just as with our original mission, it’s about uniting our industry to meet urgent needs with compassion, action and meaningful impact.”
Q: How can the industry support the cause? What would it mean to you for WCK to receive a donation in your honor?
A: “The industry can support the cause by using World Central Kitchen’s platform and resources to amplify awareness and take tangible action. That can mean organizing benefi t events, dedicating a portion of proceeds to relief efforts, collaborating with nonprofi ts, or simply using visibility to keep important issues in the public eye. In celebration of receiving this honor, Gift for Life and myself have organized a fundraising campaign where 100 percent of the proceeds go to World Central Kitchen. They can donate at giftforlife.org/ donate.
“For me, having a donation made to World Central Kitchen in my honor would be very meaningful and reaffi rms our industry’s commitment to humanity. Knowing that something connected to my work or recognition could translate into real help for people in need makes it feel much bigger than myself.”
U.S. MARKET SIZE for the total toy industry for 2025 was approximately $45.6 BILLION .
BY THE NUMBERS TOYS & GAMES
The toy market is surging. After three years of decline, the global toy market rose 7 percent in 2025 across 12 key markets, according to Circana’s Retail Tracking Service. In the U.S., toys generated more than $30 billion in retail sales — a growth of 6 percent compared to 2024. While six supercategories saw growth, there were two categories rising above the rest: games and puzzles, and licensed toys. Games and puzzles was the fastest-growing category in 2025 (up 30 percent). Licensed toys continued to be a strong force, seeing 15 percent growth and accounting for 37 percent of the global market.
Types of games or toys bought for an
Sunday, July 19 – Tuesday, July 21, 2026 | 9am-5pm
DNA Sales – Powered by People 40th anniversary celebrates treasured relationships
Dennis Nemcek launched DNA Sales in 1986 at a crossroads moment. His two-year sales stint at The Bradford Exchange was ending, and he was contemplating his next move. With the urging of one of the many mentors he met along his professional journey, Nemcek took a leap of faith and formed the rep agency that bears his initials.
For many of those early years it was Dennis alone carefully cultivating a business acumen that focused less on product and more on people. Today, DNA boasts a team of 22 reps, a support staff of 12, two heralded showrooms, and a history that anyone in the specialty gift industry would be proud of. In July, the company will officially celebrate its 40th anniversary during the MIX Chicago Apparel & Gift Show, July 19-21.
Q & A with Dennis Nemcek reflecting on the past 40 years
What has DNA Sales come to represent to the specialty gift industry?
We are a group of individuals that actually care about the brands we represent and the customers we serve. For us, it’s all about relationship-building throughout every aspect of the business; this is truly the strength of the company.
From the beginning, I made a decision to work with people and vendors that I like. We have an impressive list of vendors that includes some A-listers for sure, but B and C vendors as well that are great to work with and care deeply about this industry. Of course, I want to work with vendors that run a good business, but I also embrace those who want to share their business
with others and create opportunities to move the industry forward.
What were some pivotal events throughout the 40 years that had a significant impact?
People are caught off-guard when I’ve mentioned the OJ Simpson trial, where DNA testing took center stage. Ironically, this attention provided our company with strong name recognition from all the reporting of DNA this and DNA that. Unintentionally, this helped remind people at various times they needed to order from us.
Another turning point was opening our first showroom in 1990 in Chicago’s Merchandise Mart. It came during turbulent times globally with the first Gulf war, and I had fears it wasn’t the right move. But its success led to the opening of other showrooms, and today our Western Chicago and Minneapolis locations have become real destination showcases.
As a self-described computer nerd, I’m proud to say that we were utilizing technology before just about anybody else in the industry. We were one of Brandwises’ (formally known as Showroom Solutions) first clients. Back then batch faxing, scanning, and printed order copies were high tech. Now part of MarketTime, this technology
enables online buying through our website with secure payment processing. Our team uses one of the most technologically advanced computer programs in the gift industry. These innovations have been gamechangers.
Who would you like to recognize as the company marks this special occasion?
I have been blessed to be surrounded by so many people who have been integral to the company’s success. This includes Back Office Manager Caroline McBride, Sales Manager Phil Fisher, Director of Showroom Operations Amanda Blanchette, Customer Relations Manager Sherry Lohr, Andrea Vann, who handles our marketing, Krystal Allen, Head of our Admins and Andrea Mohr, owner of Silver Lining Productions, which produces our Chicago shows every year.
I’ve always said I don’t want to lead from the top down; rather I want to lead from the bottom up. Through the hard work and dedication of my entire staff and our valued partners, and our loyal customers, it is my hope DNA Sales will continue to thrive for many years to come.
Main Office (800) 879-8588 Info@DNAsales.com
COMING SOON
TRENDING GIFTS
HOME | GOURMET | FASHION | HOLIDAY | STATIONERY | BATH & BODY | GIFTABLES | CANDLES | KIDS
As a way to survive and stay relevant, the stationery industry has leaned heavily on sustainability. In fact, stationery makers have been some of the fastest adopters of sustainable practices. The eco-friendly movement has become a prominent selling point for many consumers across the industry — and companies, like Blue Q, have taken notice.
Known for its sassy tea towels, gifts and stationery, the Pittsfield, Mass.-based company has taken sustainability to heart in every part of its operations, from products to operational processes.
“As we navigate the technical and financial challenges of sustainably running a business, we admit that we sometimes fall short,” the company writes on its website. “But we are committed to constant improvement, and with each change we’re making small improvements that collectively can have a bigger impact.”
As they reimagined products, Blue Q has eliminated plastic from as much packaging as possible and started
Made with paper from responsibly managed forests
using more recycled materials. Pages in its notebooks are made with paper from responsibly managed forests.
And though Blue Q, which was established in 1988, has a renewed focus on responsible manufacturing, it’s even more focused on high-quality design, collaborating with artists around the world when designing its products. “These carefully selected designers, painters, embroiderers and illustrators help us keep things fresh, fun and diverse,” the website said.
And not to be overlooked: Blue Q also gives back in a handful of ways. The company donates 1 percent of sales to various organizations like Doctors Without Borders, Habitat for Humanity and local humane societies, along with social justice causes.
“Adventures In Family Scheduling & Logistics”
Spiral Notebook. Blue Q. blueq.com
SASSY SUSTAINABILITY
by Amanda Erd
Includes 80 lined perforated pages
Talk by Annie Journals. Primitives by Kathy. primitivesbykathy.com
PAST PERFECT: A STATIONERY Revival
For the latest styles in greeting cards, journals and notepads, take a trip down memory lane.
by Pamela Brill
At Hartford Prints gift shop in Connecticut, everything old is new again in the stationery aisle and nostalgia is selling like there’s no tomorrow. Store owner Rory Gale has noticed that many of her customers are turning toward classic novelty greeting cards, sticky notes and journals, which reuse photos and images from the 1950s and add witty punch lines. Brands like Bad Betty Greeting and Raven’s Rest Studio have become fan-favorite sentiments for all occasions.
“People are gravitating toward this type of dark humor because the world has become a chaotic place, and we all need to be able to laugh,” Gale said. “Quintessential Americana vintage-inspired, quirky imagery, paired with something sassy, has become quite popular, especially with millennials and Gen X shoppers.”
Like Hartford Prints, retailers across the country are seeing a revival in stationery designs steeped in nostalgia. From blackand-white photos and muted florals to vivid brights from the 90s and Y2K metallics, paper products with a vintage vibe are on trend. Stationery makers reveal the reasons these past-inspired products are finding favor with today’s consumers, and they offer their suggestions for creating vintage-centric displays with contemporary appeal.
Sparking a Resurgence
In sharp contrast to emoji-laden texts and hastily dashed e-mails, written correspondence offers a creative alternative to digital-
driven communication. It’s a movement that greeting card designers can get behind, as consumers permit themselves to sit down and savor the card writing and journaling experiences.
“After being immersed in screens for so long, there’s a natural pull toward objects that feel rooted and familiar,” said Rhonda Warren, owner of Color Box Design & Letterpress. “We’re seeing a broader cultural shift toward what you might call ‘grandma chic’ across fashion and home, and stationery fits right into that.”
Poppy Tong, director of strategy for Halfpenny Postage, attributes the interest in retro stationery to those hankering for history.
“There’s a sense of nostalgia — a yearning for something younger generations never had the opportunity to experience,” she explained. “The past has become a place to look for ‘true’ forms of creativity that existed outside of digital influence. Engaging with vintage-inspired design is, in many ways, a form of escapism.”
Tong also noted that people are often surprised when she tells them that Gen Z — the digital pioneers — is the biggest stationery-buying demographic as of late. This translates at the cash register as well, where cost does not hinder younger shoppers. According to the 2026 Gift Book Consumer Survey, 30 percent of Gen Zers were willing to pay between $4-$4.99 for a greeting card, compared to 20 percent of millennials and Gen Xers and 19 percent of boomers.
Yesterday’s News
As stationery designers tap into this craving for nostalgia, they are concentrating on motifs and themes that turn back the clock and remind consumers of simpler times. Sepia-toned imagery and dated photographs (before color prints became mainstream) are making a statement at retail. The Trash Talk by Annie line of greeting cards and coordinating gifts, produced by Primitives by Kathy, evokes this trend by blending vintage artwork with modern sentiments.
Country living has also found a cozy home in the stationery market, where signature decorative accents associated with cross-stitching, quilting and needlepoint are reigning supreme. The farmhouse décor style that has earned a seat at the kitchen table is now popping up in gingham notebooks, recipe cards and bookmarks. Rifle Paper Company’s Country Home collection extends itself beyond tabletop and serveware with complementary stationery goods. “It’s playful and nostalgic without being too kitschy,” said co-founder, CEO and COO Anna Bond of the new product line.
Flower power, another trending theme, is flourishing in vintage stationery designs. Color Box’s mini enclosure cards feature butterfly florals and greeting cards are adorned with wildflower arrangements and soft floral borders. Accompanied by sweet sentiments such as “Thank You Kindly,” these selections feel as though they are “pulled from another era in the best possible way,” Warren said.
Halfpenny Postage has created a line of hardcover journals tapping into nature and its seasonal bounty. “We wanted to
I Like Your Personality – Funny Mental Health Greeting Card. Bad Betty Greeting. badbettygreeting.com
Hartford Prints celebrates letter and card-writing via its witty signage.
design something that would encourage a daily habit, whether that’s writing, junk journaling, sketching, or anything in between,” said Tong. The company collaborated with a German artist to add delicate floral patterns on the covers, with each journal spotlighting different flora and fauna.
While florals awash in a soft color palette salute the past, brights from the 1990s, along with metallic finishes with a Y2K vibe, are popping up on greeting cards, notebooks and journals.
“All of our cards are printed with metallic ink as part of a duotone process,” said Shannon Martin, creative director and owner of Shannon Martin Design. Similarly, the company’s journals feature metallic patterns and rich jewel-tone covers, which she characterizes as “timeless nostalgia.” Bright colors reflective of the ’90s are a central part of Heartell Press, whose owner-designer Rachel Kroh and marketing manager Athena Harden grew up in that era.
“Floral patterns with vibrant inks like fluorescent pinks, bold cyan and seafoam recall the futuristic, optimistic energy of the early 2000s and remind us of the long skirts and slip dresses we paired with our combat boots,” they said. The company’s Here for You collection of hand-carved, letterpress-printed cards taps into that mentality with vivid designs and thoughtful messages.
It’s All in the Details
Color, texture and materials are the building blocks for stationery designers who wish to evoke the past. Warren is seeing a shift toward softer tones — muted blues, safe greens and butter yellows — balanced by pops of bolder colors, like cherry red and cobalt. Heartell Press, which utilizes woodblock printing for its greeting cards, focuses on complementary hues that pay homage to natural surroundings. Harden and Kroh describe the creative process as “pairing restorative darks like forest green, maroon and navy blue with the shimmery colors that only appear as a pop or a glimmer, like the hot pink of a rhododendron or an iridescent rainbow hovering momentarily over evergreens.”
Metallics are making an appearance via gold engraving in Color Box and Shannon Martin lines, while serving as a signature design staple for Peter Pauper Press’s stationery.
Looks aren’t the only factor that define vintage stationery goods; tactile elements that invite consumers to touch and feel specially printed cards offer a timeless quality. Primitives by Kathy has noticed an uptick in embossed details, matte finishes and textured paper, while Halfpenny Postage is seeing more subtle embossing and the use of artwork with visible brushstrokes.
Special additions that add purpose and style to stationery items are another indicator of stepping back in time. Halfpenny Postage’s journals are outfitted with diary-esque details, including an elastic closure, matching satin ribbon, and paper keepsake pocket at the back. “These elements elevate stationery into something more considered and long-lasting, again bringing back a sense of tradition around paper and analogue living,” Tong said.
Season’s Greetings of Yesteryear
The holiday season and festive greeting cards go hand in hand, and this year, stationery designers have taken to their drawing boards to recreate an old-fashioned Christmas. “This year, we’re launching our strongest holiday collection yet, with delightful images full of fun, connection and cheer — from a woman in a Christmas-tree hat to lively office party seasons,” described Martin. In addition, red and green will be paired with sepiatoned photos, while envelopes will be dusted with gold stars in the Shannon Martin line-up.
“The holidays are always a fun time for me, design-wise, because we lean into a lot of vintage illustration styles — even more than the rest of the year,” said Bond of Rifle Paper Co. For the upcoming season, the company will unveil an entire collection inspired by knitted ski sweaters, classic pink and mint candy cane wrapping, and a 1990s-inspired Christmas bear assortment. Color Box will be showcasing vintage trees on matchboxes, mini cards and greeting cards.
Stationery That Sells Itself
Even with cheery designs for the holidays and beyond, paperbased gifts can be challenging to sell on their own merit. Other than 3D pop-up cards, stationery products may lack interactive
elements but can be thoughtfully merchandised with a creative touch. “Stationery can be such a sensory experience, so I love to see it styled in real desk settings, to be able to touch and feel the paper, the envelopes, the seals,” said Bond. Inside Rifle Paper Company’s flagship store in Winter Park, Fla., a greeting card wall offers an easy way to browse the extensive selection in an art gallery-style format.
Martin agrees that experimental stationery displays are most effective when they allow gift givers to immerse themselves in an imaginative environment. “Start with a table of visual treats: vases filled with fresh flowers, festive napkins displayed in lovely old luggage, assortments of themed gifts packaged together, and a few beautifully wrapped packages,” she said. “Displays like these spark ideas, help customers imagine the occasion, and often lead to multiple purchases.”
Retailers that are tight on space may not have the luxury of setting up comprehensive vignettes. In those instances, brands like Primitives by Kathy and Halfpenny Postage offer greeting card spinners, providing easy access for shoppers to peruse a store’s entire selection in one dedicated zone.
“For just one square foot of space, it can become one of the highest-traffic areas in a store, with a 48-pocket spinner turning up to four times annually on average,” said Tong.
Stores that have ample real estate to host events tying into their stationery offerings can set the stage for optimal sellthrough. Martin recommends offering a Girls’ Night Out Sip + Shop, with raffles, door prizes, gift wrapping, and (if possible) featuring local artists. Harden and Kroh have seen success with retail customers hosting letter-writing events “since they bring people into their stores, searching for the perfect card to write in.” They also encourage customers to participate in the Greeting Card Association’s Thinking of You program. Running Sept. 21-27, the week-long initiative promotes the positive impact of sending cards to loved ones.
Retailers have another opportunity to showcase their vintage stationery inventory: the fifth annual Stationery Store Day, held Aug. 1. Founded by Kristina Burkey of Calliope Paperie in Natick, Mass., the event celebrates registered stores that call attention to their product mix, promoting them within the community as a destination stationery outlet.
Gale, who participates in SSD, appreciates the added visibility and exposure this initiative provides. “At a time when business is historically slow, Stationery Store Day unites us,” she said.
Home Sweet Home Pocket Notebook Set. Rifle Paper Company. riflepaperco.com
SHOWING OFF IN STYLE
by Lenise Willis
With more Americans focusing on weight loss and using GLP-1 medications for drastic transformations, the apparel industry is experiencing a boost in sales, according to a new report by Circana. Consumers who have successfully shed the excess pounds are looking for new outfits that not only fit their new shape, but show it off, too. This demand isn’t limited to summer either; customers are looking to show off their new bodies all year long, including the fall and winter seasons. Here, we’ve rounded up some of the most fashionable (and functional) fall and winter apparel and accessories, sure to attract consumers of all shapes and sizes, reclaimed or not.
The top trends to focus on for this coming season include block prints and heritagestyle pieces, classic Argyl and tartan patterns, luxurious textures like suede, velvet and fur, seasonal motifs and sequin appliqués, as well as a carryover of bows and charm accents.
Cordova Faux Fur Vest with Front Closure. Coco and Carmen. tgbbrands.com
Mom-and-me navy floral dresses. Mud Pie. wholesale.mudpie.com
Argyle Pattern Print Bag with versatile strap. Shiraleah. shiraleahwholesale.com
Floral embroidered jean skirt. Coco and Carmen. tgbbrands.com
Faux Suede Bag. Shiraleah. shiraleahwholesale.com
Plaid scarf and bracelet set. Coco and Carmen. tgbbrands.com
Faux fur trucker hat. Coco and Carmen. tgbbrands.com
Deep red ensemble with hat, gloves and wrap. Howard’s. howardsinc.com
Leopard-print sweater with tie-back bow. Howard’s. howardsinc.com
HEADING BACK TO SCHOOL
by Amanda Erd
Back-to-school season can bring consumers a lot of stress. Whether they are students or teachers (or parents), that time of year comes with a lot of things to check off the to-do list. Shopping — for both supplies and for new fashion — is a big part of that list.
While stocking standard supplies is likely out of the question for your store’s smaller inventory, you can tap into the category by offering a handful of items geared towards the occasion. Upscale notebooks and journals with fun covers are ideal for older students and teachers who will be jotting down notes and schedules, while fun lunch boxes and backpacks in colorful patterns can appease the younger students just starting out. Here we’ve gathered a mix of products aimed at celebrating going back to school in style.
Tasha Notebook. Consuela. consuelastyle.com
Nooner Lunch Bag. Scout Bags. scoutbags.com
School Doodles Tumbler. Inked Brands. inkedbrands.com
Quilted Backpacks. Stephen Joseph. stephenjosephgifts.com
Back to School Decornament. Home Malone. homemalonewholesale.com
Two-Piece Pouch Set with Lip Gloss Charm. Elum Designs. elumdesigns.com
Happy Today Notebook. Karma. karmagifts.com
Back to School Wreath Sash. Fig & Dove. figanddove.com
SUMMER SOURCING SEASON
by Amanda Erd
Even though it feels like we only just wrapped up winter, the summer market season is somehow right around the corner. Retailers and buyers from across the world will be setting off to Atlanta, Dallas, Las Vegas and everywhere in between, looking for the latest products at markets.
As you prepare your itinerary, take a peek at this roundup of new collections and fresh launches brands are bringing to various markets this season. Whether you’re looking for fun fashion, stylish stationery or friendly plush, we’ve got you covered.
Ready for Atlanta
Summer markets kick off with Atlanta this year, and you won’t want to miss these finds.
Football Double Dip Set. Mud Pie. wholesale.mudpie.com. WTC-180
“Thankful For” Fall Photo Frame. Sincere Surroundings. sinceresurroundings.com. TM-2040
Goat Milk Body Butter. Dionis Goat Milk Skincare. dionisgmskincare.com. TM-2040
Botanical House Candle Collection. Hillhouse Naturals. hillhousenaturals.com. TM-2111
Under the Sea Playing Card. Good Juju Ink. goodjujuink.com. TM-2301
AMERICAN MADE
Meredith Wilson, founder of LB Love Organics, entered the world of natural bath-and-body creation not to make a sale, but to care for her children. It was her mother’s love that inspired her journey that has now become a thriving business.
“Two of my sons had eczema when they were little, so being the problem solver that I am, I set out to treat their flareups without steroids or topical creams filled with synthetic chemicals and harsh preservatives,” Wilson said. “I was delighted to find that my kitchen alchemy of combining beeswax, shea butter and coconut oil into an easy-to-apply bar truly helped soothe their sweet, sensitive skin.”
In 2013, the Wilsons became a foster family, “loving on eight kiddos” in the LA County foster system, and eventually adopted their eighth and final placement child.
“The tender and troubled skin of these precious ones led me to formulate more solution-based sensitive skincare,” Wilson said. “It is from this place of a mama’s passion and love for her littles that LB Love Organics was truly born.”
Wilson said that while researching skin sensitivities, she discovered that 44 to 71 percent of Americans have some form of sensitive skin and was puzzled why so many leading brands were “filled to the brim with ingredients that are documented to be irritating and harsh on sensitive skin.”
“I was frustrated and decided that I wanted to create
natural hand- and body-care products that used simple and effective ingredients,” she said. “At LB Love Organics we deeply believe that everybody (and every body) is worthy of quality skincare that helps their sensitive skin be happy.”
She began her journey by creating a product formula that had a minimum number of ingredients: natural shea butter for its soothing properties and high content of vitamin A; organic coconut oil for its anti-inflammatory and moisturizing qualities; and organic yellow beeswax for the protective barrier it creates for sensitive skin.
LB Organics opts for certified organic and fair-trade ingredients wherever possible and suppliers must provide documentation and certifications for EcoCert, Fair Trade for Life, and QAI Certified Organic labels.
“We are also proud to support American beekeepers by purchasing American certified-organic yellow beeswax,” Wilson said.
The company makes solid hand lotion bars scented with therapeutic essential oils only, natural lip balms, whipped diaper cream, natural deodorant, body butter and hand sanitizer.
Besides being made in America and supporting American suppliers, the company is women-owned and makes its products in small batches in California.
Moisturizing hand lotion bar. LB Love Organics. lbloveorganics.com
by Lenise Willis
FASHION FORWARD
With the cost of goods continuing to rise, consumers are looking for small pick-me-ups that are versatile, functional and worth the purchase. Fashion accessories are usually an easy sell since those items tend to be in a popular and affordable price point, and are eye-catching, too. Here, the GDA editorial staff shares the three newest fashion statements they’ve been donning everywhere.
LENISE WILLIS
Pearl Earrings sarasela.com
I’m a sucker for a good pair of earrings, especially ones that are versatile and match a lot of different outfits. These Geometric Pearl Chandelier Earrings by Sara Sela Jewelry have everything that I look for in jewelry: They’re the perfect mix of fun and elegance and go with almost anything; they have a modern vibe with the geometric D shape; and they include a touch of nature. I love the mix of freshwater pearls — which continue to trend up in fashion — and the brass metal, as well as how light they are, too. Handmade in Illinois, the earrings include six 5/6mm white freshwater pearls and brass French ear wires. The maker has a great backstory, too. Her designs are inspired by a painful scar she received after winning a battle with thyroid cancer and her new need for lightweight options.
AMANDA ERD
Hair Tie Bracelets wearklani.com
Any time I keep my hair down when I go out, I make it maybe an hour before I’m dying to throw it up and get it off my neck. But so often I struggle with wanting to bring a hair tie with me because having a black band around my wrist certainly doesn’t fit my outfit vibe.
K’Lani hair tie bracelets are the perfect solution. They come in a variety of packs with different coordinating colors and patterns. Each tie can pair with others for a layered bracelet effect or can stand on its own. I can easily bring a hair tie or two along for a night out without compromising my overall look — and when I inevitably decide I want to throw my hair up in a ponytail, I can do just that! These stylish hair ties are perfect for on-the-go girlies like myself who struggle to commit to a hair-down style for a full day.
GDA STAFF PICK
Clip & Go Coconut Scarf savethegirls.com
Accessories that help you hold your phone and wallet have been rising in popularity over the past couple of years. Ideal for those who are frequently on the go, traveling or attending things like sporting events or concerts, these pieces play a pivotal role in helping users keep track of their belongings without having to carry large bags.
Save the Girls, a woman-owned company made in the U.S., is expanding on that trend with some ultra stylish options like the Clip & Go Coconut Scarf. Made with natural coconut shells and woven with a satin-like fabric, this scarf is a lightweight way to keep your phone safe. The length is easily adjustable by tying knots at the end of the scarf material and it can be worn as a crossbody style or as a single shoulder strap.
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MARKET READY
As June — and the official start of summer market season — creeps closer, our editorial team is getting ready to hit the road, and we know you are, too! Be sure to follow our Instagram to get a look at major markets across the country through the eyes of our editors as they explore new products, meet new vendors and attend educational events.
@gifts_and_dec
NEWSLETTERS NOW
Did you know the editorial team at Gifts & Decorative Accessories sends out a variety of newsletters every week? Visit our website to subscribe to those free emails and stay in the know about the latest industry happenings, store tips and product trends.
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“Relevance is not permanent. It has to be earned over and over again. QVC and HSN once defined a new era of retail. They turned entertainment into commerce and built loyal, habitual customers. But the model did not evolve fast enough.”
— The Robin Report
Gifts & Decorative Accessories Magazine
CELEBRATING MAKERS
We love sharing backstories on our Facebook page. Follow us for vendor profiles — like the latest on Wood Mood. The founder shares how motherhood inspired her to develop refillable candles that emphasize safety, sustainability and craftsmanship.
@giftsanddecmag
PRODUCT PROFILES
CROSSROADS ORIGINAL DESIGNS
BLOSSOM BUCKET
I HEART EYEWEAR
WARMIES ® BY INTELEX USA
PRIMITIVES BY KATHY
TAG
ROMAN RAZ IMPORTS
PRODUCT PROFILES
LEANIN’ TREE WAG TALES™
Life is better with a few quack-ups. Our newest brand celebrates the antics and personalities that make pets family. New designs arrive in May.
| 800-525-0846
@ www.tradeleanintree.com
PRIMITIVES
BY
KATHY PAPER PARTY SUPPLIES
Holiday gathering, planning and cleanup are a breeze with our themed collections of party supplies featuring full color art and patterns.
| 866-295-2849
@ primitivesbykathy.com
GINA B DESIGNS, INC.
GOD BLESS AMERICA!
Celebrate America’s 250th with our patriotic watercolor American Flag Note Cards—Boxed or Clear Pack sets of 8 with envelopes. Coordinating Envelope Seals available in pack of 36. Made in the U.S.A.
| 800-228-4856
@ www.ginabdesigns.com
PRIMITIVES
BY
KATHY FRENCH FLORALS
Shop our new collection featuring dense floral patterns in vibrant, romantic color palettes on a variety of gifts and décor.
| 866-295-2849
@ primitivesbykathy.com
TEN PEAKS PRESS MOVE SLOW & MAKE THINGS
Marian Parsons, the creative mind behind Miss Mustard Seed brand, wants to help readers reawaken their creative spirit by offering guidance, hands-on exercises, and real-life examples to equip you in your pursuit of meaning and contentment. Hardback with photos, MSRP $32.99. | 888-501-0160
@ harvesthousepublishers.faire.com
PRODUCT PROFILES
BRIGHT IDEAS BICYCLE SNOWMAN PLANTER
Whimsical metal planter adds seasonal charm to holiday floral displays. The design also fits well with vintage or retro gift-ready seasonal displays.
| 614-916-3840
@ brightideaswholesale.com
KURT S. ADLER, INC.
3" RESIN PERSONALIZABLE BOOK STACK ORNAMENTS 2/A
These customizable ornaments each feature a charming message on a colorful stack of books.
| 212-924-0900 @ www.kurtadler.com
COL HOUSE DESIGNS
PATTERNED MERCURY GLASS LED CHRISTMAS TREES, 3/SET
Patterned mercury glass LED trees glow softly, adding elegant color, texture, and festive ambiance to winter seasonal and holiday décor displays.
| 614-567-6632
@ colhousedesigns.com
KURT S. ADLER, INC.
3" RESIN CORAL/BLUE MERMAID ORNAMENTS 2/A
Bring an enchanting ocean-inspired touch to your holiday décor with these graceful mermaid ornaments.
| 212-924-0900
@ www.kurtadler.com
OLD WORLD CHRISTMAS
BLOWN-GLASS ORNAMENTS
The premier collection of exclusive blownglass, hand-painted ornaments. Call us to become a dealer in your area.
| 800-962-7669
@ www.oldworldchristmas.com
PRODUCT PROFILES
PRIMITIVES BY KATHY JOYFUL CHRISTMAS
Holiday cheer comes easily with gifts, décor, and gifting accessories displaying lively hand-illustrated patterns and vibrant seasonal colors.
| 866-295-2849
@ primitivesbykathy.com
SAYBROOK LANE
STARRY WINTER MIXED
PINE WREATH - 22"
Frosted faux pine wreath shimmers and sparkles with gold stars and miniature pinecones. Creates subtle winter glow with natural woodland charm.
| 800-666-5858
@ saybrooklane.com
COCKTAIL PLUSH ORNAMENTS
Plush fur cocktail ornaments with tulle, velvet and shimmer fabric details. Ribbon hanger. Comes with personality name tag in cotton rope display basket.
| 800-998-1633
@ wholesale.mudpie.com
NUTCRACKER PLATTER
Ceramic platter features hand-painted scallop edge.
| 800-998-1633
@ wholesale.mudpie.com
BLOSSOM BUCKET
SPOOKTACULAR HUMOR FROM BLOSSOM BUCKET
This adorable resin ghost, sporting a tiny witch hat, features the cheeky handpainted text “Get your sheet together.” It’s the perfect punny addition to your festive Halloween tabletop decor.
| 866-247-0156
@ www.crossroadsfamily.com
MUD PIE
MUD PIE
PRODUCT PROFILES
THE HEARTHSIDE COLLECTION
OLIVER STANDING BLACK CAT - 20"H
Our fall feline evokes nostalgic Halloween whimsy with primitive charm. Add cozy character to your vintage‑inspired fall décor collections.
| 614-626-8493
@ thehearthsidecollection.com
PRIMITIVES BY KATHY
NEW FALL AND HALLOWEEN
SOCKS
Cozy and cute socks displaying woven designs perfect for showing off personal seasonal style as well as holiday gifting.
| 866-295-2849
@ primitivesbykathy.com
HOWARD’S INC.
NARELLE
WATERPROOF
GENUINE STONE NECKLACES
Symbolizing strength and resilience, Narelle waterproof jewelry is not only beautiful, but also built to last. Our brand new Narelle Waterproof Genuine Stone necklaces and earrings offer you stunning waterproof jewelry with gorgeous genuine stone details, designed for everyday shine. These pieces mix versatility with durability, giving you everyday style made effortless.
| 952-474-1400
@ www.howardsinc.com
HOWARD’S INC.
NATALIE FAUX FUR TASSEL WINTER HAT AND MITTENS
Stay warm and cozy in cooler weather with the Natalie Faux Fur Tassel Winter Hat and matching mittens! Featuring a classic sweater knit fabric with white faux fur details at the brim, along with adorable faux fur tassels, these hats and mittens are the perfect stylish accent for the season.
| 952-474-1400
@ www.howardsinc.com
ALEXA’S ANGELS BY ROMAN ALL MY LOVE
BIRTHSTONE NECKLACES
Choose your chain and then choose your birthstone rings. Rings slide on easily and can be stacked. Mix and match the gold and silver finishes for a customized look! Includes display.
| 800-729-7662
@ retailers.roman.com
PRODUCT PROFILES
PEEPERS BY PEEPERSPECS
SUNDAY SCARIES POLARIZED SUNGLASSES
Rounded, bubble-like frames with gradient lenses—Sunday Scaries are soft, dreamy, and effortlessly bold.
| 219-872-4413
@ wholesale.peepers.com
FARMHOUSE FRESH
HONEY HEEL GLAZE®
QUESTIONABLES
QUESTIONABLES BEANIES
Cozy, casual, and colorful beanies that let everyone know a little, or a lot, about them through embroidered sentiments or artful patches.
| 866-295-2849
@ primitivesbykathy.com
I HEART EYEWEAR
VERA MAKEUP READER
Who doesn’t need a little help applying their makeup? Available in assorted styles in half powers from 1.00-4.00. As seen on Laura Geller.
| 800-247-7667
@ www.ihearteyewear.com
Called an “Instant Pedicure in a Jar” this nourishing golden organic date honey serum revitalizes tired feet! From the Oprah’s O-List to your feet—brush it on for pure bliss.
| 888-773-9626
@ fhfpartners.com
DM MERCHANDISING
CRUSH™ RAISE A GLOSS SHIMMER LIP GLOSS
The perfect add-on gift! Fun champagne bottle-shaped lip glosses in three shades and flavors. Complimentary counter display included.
| 800-548-6784
@ www.247dm.com
PRODUCT PROFILES
FARMHOUSE FRESH
PLUMP UP PRETTY™ PEPTIDE LIP TREATMENT
Our best-selling, high-shine plumping lip peptide favorite is now in four delicious all-natural shades! This bestseller comes with a free tabletop display and testers.
| 888-773-9626
@ fhfpartners.com
RAZ IMPORTS
VANCE KITIRA CANDLES
Vance Kitira candles offer a refined glow with their signature textured finish and beautiful, modern colors. Designed for a long, clean burn, they bring effortless elegance to any space.
| 800-443-3540
@ www.razimports.com
SERENE HOUSE USA INC.
HAZ WAX WARMER
Aromatherapy your way. Crafted for modern living, now compatible with Serene Pods and traditional wax melts.
| 856-673-4117
@ www.serenehouseusa.com
CANDLE WARMERS ETC.
AMBER SPHERE LAMP
Featuring a rich amber glass shade with a brushed gold adjustable stem and a warm wood-toned base, this lamp blends modern elegance with vintage-inspired charm.
| 801-771-8650
@ www.candlewarmers.com
CANDLE WARMERS ETC.
BLACK FLUTED GLASS VINTAGE ILLUMINATION™ WARMER
Featuring ribbed, smoked black glass paired with a brushed gold base, this warmer brings modern sophistication and dramatic contrast to any room.
| 801-771-8650
@ www.candlewarmers.com
PRODUCT PROFILES
CROSSROADS ORIGINAL DESIGNS
HOT HONEY MARGARITA CANDLES
Spice up your space with Hot Honey Margarita candles from Crossroads. Zesty lime and lemon zest blend with sweet hot honey and a kick of chili pepper for a premium fragrance experience. Proudly made in USA.
| 866-247-0156
@ www.crossroadsfamily.com
SAWDUST CITY LLC
GRAB AND GO GIFTS!
A new, lower price point for our Simple Signs makes them even more appealing for Made in the USA products. Many colors and designs.
| 800-528-6008
@ www.sawdustcitywholesale.com
STONY CREEK AT HOME, INC.
STONY CREEK AT HOME: THE ORIGINAL DECORATIVE LIGHTED GLASS COMPANY SINCE 2009.
Come see the best in lighted glass decor! New LED lights! New battery and/or plug in option! Artist-driven design. New Everyday collections and top seller Seasonal Collections. Competitive pricing, shipping incentives. New lower case quantities and exceptional service! UL/ETL certified. Visit our new showroom! Atlanta B1-18 E-11. We look forward to seeing you!
| 800-657-4641
@ www.stonycreekathome.com
ECLECTIC FUN MINI WALL TABLETOP VASE ASMT/3
Eclectic and oh so fun! A little whimsy goes a long way. These wall vases pop on the wall or style effortlessly on a shelf, bringing color, texture, and personality to any display. New Everyday Volume 2 2026 ships June.
| 800-621-8350
@ www.tagltd.com TAG
NORA FLEMING
ONE GIFT. EVERY OCCASION.
The nora fleming “fancy feathers” mini brings a touch of glamour and whimsy with its vibrant peacock design while adding a little extra flair to everyday moments and special celebrations.
| 630-231-2500
@ www.norafleming.com
PRODUCT PROFILES
CROSSROADS HOME COTTAGE BLOOM COLLECTION
Brighten your kitchen with the lovely Cottage Bloom collection from Crossroads Home. This delightful pitcher and mug feature whimsical daisy motifs and a soft mint glaze, bringing effortless chic style to your everyday life.
| 866-247-0156
@ www.crossroadsfamily.com
WORLD BUYERS GIFT & HOME D é COR
CWI GIFTS
RESIN STACKED FARM ANIMAL CHOCOLATE MOLD - 10.75" H
Vintage-inspired resin décor recreates a classic metal chocolate mold, featuring stacked farm animals with a brushed silver finish and display-ready base.
| 800-666-5858
@ shopcwi.com
NORA FLEMING
ONE GIFT. EVERY OCCASION.
The nora fleming “red, white, and balloon” mini celebrates America’s 250th birthday with a classic hot air balloon design, bringing a festive, all-American feel to summer gatherings and everyday moments.
| 630-231-2500
@ www.norafleming.com
SPRING SUMMER FALL – ANYTIME AT ALL FOR PLANTING YOUR FAVORITE FLORALS AND HERBS!
See our huge collection of planter pots with themes for all! Register online for wholesale account!
| 800-996-7531
@ www.worldbuyers.com
RAZ IMPORTS
READING FOREST FRIENDS
Bring a touch of storybook charm with this delightful trio featuring a scholarly fox, curious squirrel, and a relaxed bunny, each perched with their favorite book and finished in a warm, antique gold patina.
| 800-443-3540
@ www.razimports.com
PRODUCT PROFILES
DM MERCHANDISING
EN ROUTE® 2-IN-1 POWER BANK FAN
Recharge and cool off on the go! Foldable fan with 3 speed settings that also charges your phone. USB-C cord and adjustable lanyard included.
| 800-548-6784
@ www.247dm.com
TAG
SUPER ABSORBENT KITCHEN TOWEL: PASTA LOVER
POW! Meet your new kitchen superhero. Built to take on every spill, splash, and sauce situation. Made from post-consumer recycled plastic, they soak it up fast and dry in a flash, so they’re always ready for the next mess.
New Everyday Volume 2 2026 ships June.
| 800-621-8350
@ www.tagltd.com
NORA FLEMING
ONE GIFT. EVERY OCCASION.
The nora fleming “porch pal” mini features a nostalgic porch goose, perfect for adding warmth and personality to everyday moments.
| 630-231-2500
@ www.norafleming.com
MINI PEANUTS STATUES
From the Peanuts collection. 3.5"H. 5 styles. Includes display.
| 800-729-7662
@ retailers.roman.com
HARVEST HOUSE PUBLISHERS
GOD LOVES ME FROM A-Z
Awesome animal friends introduces young children to the alphabet and helps kids understand how much God loves them! Hardback. MSRP $15.99.
| 888-501-0160
@ harvesthousepublishers.faire.com
ROMAN
PRODUCT PROFILES
WARMIES ® BY INTELEX USA
EVERYONE LOVES WARMIES®
#1 bestselling heatable plush and wellness gifts—microwavable, lavender-scented, and weighted for soothing warmth, relaxation, and everyday comfort.
@ warmies.com
MARY MEYER
PUTTY RETRIEVER PUPPY (42930)
New Putty Retriever from Mary Meyer, crafted with our signature etched fabric for an irresistibly soft, premium feel. This cuddly companion is perfect for snuggles, making every hug a touch of luxury.
| 800-451-4387
@ marymeyer.com
WARMIES ® BY INTELEX USA
EVERYONE LOVES WARMIES®
#1 bestselling heatable plush and wellness gifts—microwavable, lavender-scented, and weighted for soothing warmth, relaxation, and everyday comfort.
@ warmies.com
CO., INC.
J.J. BROWN BEAR, JUMBO (3608)
Meet J.J. the Brown Bear, DOUGLAS’s newest jumbo plush. Seated he stands at 24" tall, J.J. takes bear hugs to the next level!
| 800-992-9002
@ douglascuddletoy.com
DOUGLAS CO., INC.
WILLOW SHEEPDOG, DLUX (2429)
Introducing DOUGLAS’s new DLux Sheepdog, Willow. Modeled after her real-life counterpart and made with the softest plush, this fluffball is 19" long and all snuggles!
| 800-992-9002
@ douglascuddletoy.com
DOUGLAS
TICKETS NOW ON SALE!
The 75th annual Retailer Excellence Awards is fast approaching! Don’t miss your chance to be featured (or to help a friend get recognized) in this upcoming event.
The REAs recognize excellence in the following categories:
◉ Social Media Outreach and Online Initiatives
◉ Store Design/Redesign
◉ Visual Merchandising
◉ Store Events
◉ Specialty Store
◉ Multiple Locations
◉ Socially Responsible
Enter your store or a colleague’s store today, and purchase your tickets as well. They are now on sale!
HEADLINE SPONSOR
Wednesday June 24, 2026
Reception starts at 6:00 PM with dinner and awards program to follow
Market Calendar
MAY JUNE
SANTA ANA, CALIF.
West Coast Gem and Mineral Show
Holiday Inn Orange County Airport mineralshowslld.com
SEATTLE, WASH.
Spring Buying Event
Seattle Mart seattlemart.com
LONDON, UK
London Stationery Show
Business Design Centre stationeryshowlondon.co.uk
CHARLOTTE, N.C.
International Fashion, Jewelry & Accessories Show
Embassy Suites by Hilton ifjag.com
LAS VEGAS
ABC Kids Expo
Mandalay Bay Convention Center theabcshow.com
NEW YORK, N.Y.
International Contemporary Furniture Fair
Jacob K. Javits Convention Center icff.com
LAS VEGAS
Sweets & Snacks Expo
Las Vegas Convention Center sweetsandsnacks.com
19-21 19-22
LAS VEGAS
Las Vegas Licensing Expo
Mandalay Bay Convention Center licensingexpo.com
PHILADELPHIA, PENN.
MSA Forward
Philadelphia Convention Center museumstoreassociation.org
GREENSBORO, N.C.
SAN ANTONIO, TEXAS
ASTRA Marketplace & Academy
Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website. 1-3 4-5 12-13 13-15 17-19 19-21 13-15 May – June 2026
GTS Gift & Jewelry Show
Greensboro Coliseum Complex gtshows.com
Henry B. Gonzalez Convention Center astratoy.org
LOS ANGELES
LA Market Week & LA Kids Market
California Market Center californiamarketcenter.com
