BRIAR CLIFF UNIVERSITY
MARKETING
Why This Program?
Marketing students will learn how to take satisfy individual and organizational marketing objectives while working within a brand. This program will help students learn to research the demographic, social, economic, technological, environmental and cultural factors influencing demand for a target consumer, plus how to strategically position communication to resonate with that audience. Additionally, it will teach both theoretical and applied learning foundations. Students are also required to take courses in management, finance, accounting and economics, which provide a solid foundation for an MBA degree. You will learn to strategically develop and execute marketing plans to advance products in today’s modern marketplace.
11:1
STUDENT-TO-FACULTY RATIO Bachelor of Science (B.S) Major and Minor Career Options • Marketing Manager • Marketing Professional • Social Media Manager • Master in Business Pathway • Masters in Management Pathway • Sales Manager • Customer Service Represenative • Sales Professional • Brand Specialist • Fundraiser • Event Manager • Copywriter • Public Relations Specialist • Market Researcher • SEO Manager • Management Analyst
$13K
AVERAGE ANNUAL TUITION & FEES
90+
YEARS OF EXCELLENCE IN EDUCATION
Hands-on experience
As a student you’ll receive credited internship hours that will help ensure you graduate witIn the Marketing Research class, students help real businesses gain insights into their customers. Or write a marketing plan for a local company in the Marketing Management class. At Briar Cliff, you won’t just read about the practice of marketing in a book – you’ll experience it!
Join a history of excellence
Briar Cliff’s nationally recognized Enactus Team has qualified for the national level of competition against universities more than 20 times our size. We are proud of the impact our Enactus group makes on the community far and wide through local and international projects.
Career Focused
From Blue Bunny and Gelita to Amazon, our program alumni have gone on to work for a variety of local and international companies and corporations. Our specialized courses are taught by experienced faculty who bring their real-world experience to the classroom every day. Marketing students will learn how to take satisfy individual and organizational marketing objectives while working within a brand. Program graduates will exhibit knowledge of the legal, regulatory, ethical and technological issues inherent in the global marketing environment, demonstrate skills necessary to progress in a marketing career and/or pursue advanced studies, and apply fundamental knowledge of marketing to decision making.
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