From Startup to Regional Force
Brian founded BestFit Water in 2009, following the success of his vending and coffee service operation. His earlier ventures allowed him to gain deep insight into customer service, supply chains, and effective delivery systems
When he entered the hydration space, he leveraged this experience to design a rental-based solution tailored for commercial clients BestFit Water was created to supply high-quality water and ice machines without depending on traditional plastic bottle delivery models.
Brian's business offers complete installation, ongoing equipment servicing, and rental terms designed to meet a range of organizational needs. This full-service approach helped establish long-term client relationships while generating stable, recurring revenue
Since its launch, the company has expanded to more than 500 active locations across Arizona, providing services to schools, offices, healthcare facilities, and other commercial organizations
Under his leadership, the company maintained a service uptime of 99% or higher and achieved a 5-star Google customer rating He also guided the company through five consecutive years of 65% annual revenue growth, making it a preferred choice for companies seeking dependable and eco-conscious hydration solutions
Fostering a Sustainable Approach to Hydration
Sustainability has remained a central part of his business philosophy As awareness around plastic waste increased, he identified the need for cleaner alternatives. BestFit Water’s offerings include reverse osmosis units, alkaline water systems, sparkling water machines, and commercial ice equipment all aimed at reducing single-use plastic consumption
By utilizing dispenser-based systems, clients were able to significantly reduce plastic waste and lower emissions associated with production and transportation His commitment to reducing environmental impact has placed the company at the center of a growing shift toward health-conscious and sustainable hydration options
Brian's work was recognized through industry awards, including the Wellsys Water Chairman’s Club Award in 2022 and the President’s Club Award in 2023 These honors reflected both the company's performance and broader industry recognition of sustainability-focused innovation.
Customer Care at the Core
A key aspect of his business strategy is providing personalized support rather than competing only on price or brand reach. From setup to long-term servicing, every client receives a hydration plan tailored to their needs, usage patterns, and available space
This customer-focused strategy helped the business differentiate itself He led the implementation of tools like Salesforce to improve service tracking, workflow efficiency, and billing transparency These systems enabled the company to grow while maintaining consistently high service standards.
Brian also built a local service team trained to handle regular maintenance and urgent support calls. This structure helped reduce delays, improve equipment reliability, and increase client satisfaction features that became core strengths of the company
Community Roots and Family Values
Beyond his business endeavors, his work reflects his values. A resident of Scottsdale, Arizona, he balances his roles as a business owner, husband, and father He lives with his wife, their two children, and a family dog, spending much of his free time hiking, skiing, and supporting his daughter’s tennis activities
Brian believes in the importance of family time and applies these principles within his company culture The same emphasis on communication, trust, and consistency at home also guides how his team interacts with clients and each other
Outside of work, he supports causes that align with his values He has contributed to the Autism Society and St Jude’s Medical Center, choosing to give back to organizations that focus on health and community support. His commitment to service is also reflected in the company's operations and growth
Continuing Business Expansion
Brian Kashman continues to lead BestFit Water, focusing on integrity, adaptability, and steady growth His decision to shift from vending to hydration services aligned with emerging concerns about sustainability and health in both the workplace and the broader market.
He remains committed to improving offerings that meet evolving environmental standards and client needs. Whether by adding new product options, expanding geographic reach, or deepening customer engagement, his work centers on one consistent mission: making clean water accessible in a way that reduces environmental impact.
