PRESS RELEASE 04/12/2024
The Breman unveils compelling new branding aimed at conveying institution’s broadening profile – Atlanta agency Matchstic builds on audience, staff and trustee feedback to help the Midtown museum communicate its transition into a cultural center –
For Immediate Release Atlanta, GA. -- The Breman is officially launching its new branding on April 12, pointing toward a new era and evolving identity for the institution. With the intent to represent itself more accurately today and into the future, the Breman initiated a two-year process of discovery in 2022 that has helped sharpen its focus internally so that it can better represent itself to Atlanta and the world externally. A key partner in this pursuit has been Matchstic, an Atlanta brand identity house that helps “growing brands become radically relevant.”