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CONTENTS
04
08
The Ninja 9 Principles
How Does AutoFlow Work?
10
12
AuoFlow at a Glance
Favorites of the Season
14
Local Love
18
Housing Market Update
Science
16
20
Quarterly Newsletter
NINJA 9 Daily & Weekly Habits
The Ninja
9
DREAM • DEDICATE • DARE
9
it is about...
Habits for Success
Top-performing sales professionals concentrate on the Ninja Nine Success Habits. These 9 habits, consisting of 5 daily and 4 weekly activities and make up a powerful routine for highly successful agents.
DAILY 1. Gratitude, Affirmations, Positive Reading 2. Time Block, Stay on your agenda 3. Write two personal notes 4. Focus on Your Hot List (Buy/Sell in 90 days) 5. Focus on Your Warm List (Buy/Sell in 1 year)
WEEKLY 6. Client Service Calls 7. 50 live interviews 8. Two live real estate reviews 9. Update client base, look for matches
“First, forget inspiration. Habit is more dependable. Habit will sustain you whether you’re inspired or not.” Octavia Butler
NINJA AUTOFLOW SOLUTIONS On average, there are 15 transactions per year for every 100 households we know. Our mission each day is to discover and help people with those transactions. Somewhere between 85% to 88% of past buyers and sellers say they would refer you or use you on their next transaction, but only 12% to 25% actually do. Each household in your client base is worth $1,000 per year, but only if you stay in touch. Only 6% of Realtors actually stay in touch with past clients, so turn your client base into an income generator. When someone makes a decision to buy or sell a home, you’ll want to be the trusted real estate professional that comes to mind. You can stay “top of mind” with your past buyers and seller and everyone in your sphere with AutoFlow. With the AutoFlow system, your client base will receive two touches per month, or 24 touches per year, enabling you to be their trusted advisor.
“FLOW fixes everything!”
HOW DOES IT WORK? The Bray & Company Marketing Team will send two marketing pieces each month (one at the beginning of the month and one in the middle of the month - around the 15th) to your client list - an art and a science piece. The Marketing Team has crafted a few choices in each category for you to choose from. You can mix and match based on your preference. ART: Favorites of the Season, LOLO or Local Love SCIENCE: Monthly Science Piece or Monthly Housing Market Update - you will also have the choice to choose (quarterly) the Quarterly Newsletter or the Quarterly Agent Advisor. Once your choices have been made they will be mailed to your database, which you will provide - a minimum of 50 - no maximum. You can update your AutoFlow database once per quarter. The Marketing Team deploys the marketing collateral, which is branded to you. It is that easy!
READY...SET...FLOW! We’ve made it simple to stay in touch. So, how does it work? The Bray & Company Marketing Team is dedicated to assisting our Ninja’s with timely, automated, and personalized monthly touches to your client database. What’s the cost? Only the cost of mailing, and you get $90 credit each month for mailings. Let’s Get You Started Once you’ve completed your Ninja Installation and Onboarding, watch for an email invitation to Ninja AutoFlow, subject line: READY, SET, FLOW - there will be a form to fill out. Fill-out the form and the Bray & Company Marketing Team will process your request. Remember to prepare you client database prior to enrolling in AutoFlow. The Bray & Company Marketing Team will help you upload your database into kvCore. If you need assistance gathering your client database and saving into an Excel file format, please reach out to the Bray & Company Marketing Team.
Be “ON-PURPOSE”. Not “ON-ACCIDENT”.
NINJA AUTOFLOW AT A GLANCE “Your vibe attracts your tribe.” MONTHLY & QUARTERLY FAVORITES OF THE SEASON Monthly postcard mailed to your client database.
ART
LOLO A monthly postcard promoting LOLO’s Gift of the Month - the gift is released on the 3rd Wednesday the month. The postcard is mailed to your database on the 2nd Wednesday of the month.
LOCAL LOVE A monthly postcard promoting some of the favorite things to do, see, eat, and drink in and around the Grand Valley.
SCIENCE SCIENCE
Monthly postcard mailed to your client database.
HOUSING MARKET UPDATE Monthly postcard mailed to client database 2nd week of the month.
AGENT ADVISOR Larger sized postcard mailed quarterly to client database 2nd week of the month, you provide 3 properties to showcase.
QUARTERLY NEWSLETTER Quarterly newsletter mailed to your client database 2nd week of the month.
Utilize these AutoFlow products to win more listings, earn more referrals, and enhance your productivity.
Calendar
Mix and match as you like to provide value to your clients. Below is an example of what a year could look like.
JANUARY
Local Love - Upcoming Events Q4 Newsletter
FEBRUARY
LOLO Postcard Science
MARCH Favorites of the Season postcard Housing Market Update
APRIL Local Love - Farm to Table Restaurants Q1 Newsletter
MAY Favorites of the Season postcard Science
JUNE LOLO Postcard Housing Market Update
JULY Favorites of the Season postcard Q2 Newsletter
AUGUST Local Love - Best Wineries Housing Market Update
SEPTEMBER LOLO Postcard Housing Market Update
OCTOBER Favorites of the Season postcard Q3 Newsletter
NOVEMBER Favorites of the Season postcard Science
DECEMBER Favorites of the Season postcard Housing Market Update
ART - FAVORITES OF THE SEASON
01
02
03
JANUARY
FEBRUARY
MARCH
NEW YEAR
VALENTINES DAY
ST. PATRICKS DAY
Cheers to bigger and better things in the new year.
Home is where loves resides, memories are created, traditions are started and friends always belong.
I am lucky for your trust and confidence and sincerely value your loyalty. Thank you for your business and continued support and referrals.
04
05
06
APRIL
MAY
JUNE
APRIL SHOWERS
MEMORIAL DAY
1ST DAY OF SUMMER
Spring has sprung, and the market is in full bloom! If its raining or shining I’ve got you covered.
While you enjoy your holiday, take some time to reflect on those who didn’t make it home - we are free because they were brave.
In this hot market, stay cool knowing I have all of your real estate needs on ice!
ART - FAVORITES OF THE SEASON
07
08
09
JULY
AUGUST
SEPTEMBER
HAPPY 4TH OF JULY
BACK TO SCHOOL
HELLO FALL
Living the American Dream, I believe anyone can attain the dream of home ownership!
Here are some important dates you need to know for D51 Schools
Here are some of the best places to see the fall colors on the Western Slope
10
11
12
OCTOBER
NOVEMBER
DECEMBER
HALLOWEEN
THANKSGIVING
CHRISTMAS
Wishing you a Spook-Tacular Halloween.
It’s clients like you that make my business possible. I know there are many choices in the market, so I wanted to make sure you know how much I am thankful for you. Happy Thanksgiving!
Wishing you and your family and wonderful Merry Christmas. May all your wishes come true!
LOCAL LOVE Local Love Postcards - Featuring fun things to do, see, eat and drink around the Grand Valley. More postcards to come as events and dates are announced.
LOCAL LOVE
LOLO Postcards - Featuring the LOLO Gift of the month or a postcard inviting people to join your LOLO Club! Can be sent out on the 2nd Wednesday of the month. Gift drops on the the 3rd Wednesday of the month.
SCIENCE - REALTORS VALUE
01
02
03
JANUARY
FEBRUARY
MARCH
DO I REALLY NEED AN REALTOR? Showcasing the value of being represented by a REALTOR.
CAN ZILLOW?
HOME OWNER BENEFITS Highlighting the benefits of owning a home.
04
Zillow can do a lot but can it do the things a REALTOR can do?
05
06
APRIL
MAY
JUNE
A REALTOR IS LIKE AN ICEBERG
WHAT YOU GET WHEN YOU LIST WITH ME
There is what you see, and then there is what you don’t see.
All the benefits of listing your home with an agent.
12 THINGS REALTORS DO TO SELL YOUR HOME Did you know the 12 things REALTORS do to sell your home?
SCIENCE - REALTORS VALUE
07
08
09
JULY
AUGUST
SEPTEMBER
FACTORS THAT AFFECT THE HOUSING MARKET Supply-side vs demand-side and how that affects the housing market
BUYER’S VS SELLER’S MARKET The difference between a buyer’s and seller’s market and what that means for a buyer and seller.
WHAT VALUE DO REALTORS ADD? Reasons that emphasize the value of a REALTOR.
10
11
12
OCTOBER
NOVEMBER
DECEMBER
WHAT YOU THINK YOU NEED VS WHAT YOU ACTUALLY NEED
WITH & WITHOUT AN AGENT
A REALTOR’S VALUE
Is it surprising?
When selling a house it’s important to understand why having an agent is so important.
Just like a Christmas present, the value of a REALTOR is the gift that keeps on giving.
HOUSING MARKET UPDATE MONTHLY 2 Different Options
01
02
AGENT ADVISOR QUARTERLY Produced Quarterly - includes 3 properties (agent provides)
Front
Back
QUARTERLY NEWSLETTER
WINTER
SPRING
Q4 - JANUARY DROP DATE
Q1 - ARPIL DROP DATE
Seasonal newsletter mailed quarterly to your clients
SUMMER
Q2 - JULY DROP DATE
FALL
Q3 - OCTOBER DROP DATE
NINJA NOTES
NINJA NOTES
PUBLISHED BY BRAY & CO | ©2024 | 970.242.3647
DESIGNED WITH
BY BRAY & CO