FESTIVAL DEMOGRAPHICS & IMPACT
2022 SEASON DEMOGRAPHIC OVERVIEW Annual Audience Members
52,200
Education ASSOCIATES DEGREE/SOME COLLEGE
4%
GRADUATE DEGREE
COLLEGE GRADUATE
65%
30%
Household Income $25K – $74K
$75K – $99K
8%
10%
$100K – $199K
33%
Geographic Representation $500K+
17%
COLORADO: 51% TEXAS: 11% FLORIDA: 8% PENNSYLVANIA: 3% NEW YORK: 2% MEXICO: 1% OTHER: 24%
$200K – $499K
33%
Visitor Type 22%
Average Age 44 OR UNDER
7%
45 - 54
7%
55 - 64
19%
65+
66%
4% 25%
LOCAL IN-STATE DAY IN-STATE OVERNIGHT
47% 2% 86%
OUT OF STATE INTERNATIONAL CAME SPECIFICALLY FOR THE FESTIVAL