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AG Barr International Brochure (Ireland)

Page 1

KA


UR BUSINESS Operating across the UK and Internationally in over 50 countries, we offer a diverse and differentiated portfolio of great tasting brands. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, our market-leading RUBICON & KA fruit and juice drinks or our unique range of BARR flavours, our brands offer people a choice of great tasting products and a category leading INNOVATION portfolio.

Barr Soft Drinks has been

CENTRAL TO THE A.G. BARR BUSINESS FOR OVER 140 YEARS

Enhancing our portfolio, we also operate long-term successful partnerships, complementing our own range of products, with brands SAN BENEDETTO and BUNDABERG Brewed Drinks. A.G. Barr has exclusive distribution agreements for overseas markets and a franchise agreement in Russia with Moscow Brewery Company. Employing almost 1,000 people across 10 UK locations, we are proud to be a responsible business that listens to our consumers, takes care of our employees, gives something back to our communities and works to minimise our environmental impact. Here at A.G. Barr we hate waste, in fact we’ve no time for it. So much so it has become our mantra, No Time To Waste. We are committed to becoming carbon neutral by 2040.

THEN

NOW

UR HERITAGE Established in 1875 as an aerated waters business by the Barr family in Falkirk, Scotland, the company quickly became a successful soft drinks manufacturer providing a wide range of soft drinks to the people of Scotland.

We’re very proud of OUR HISTORY it’s made us who we are today

Our iconic IRN-BRU brand is central to our rich history. Launched in 1901 as IRON BREW, it soon became a national favourite. Its flavour essence is still made today, to the same secret recipe, by members of the Barr family. New food labelling regulations in 1947 stipulated that brand names should be ‘literally true’ and while IRON-BREW did contain iron, it was not brewed. And so IRN-BRU was born and is still going strong today. The business has grown during its 140 years in both size and scale, adding new brands to the portfolio and extending its operational footprint beyond Scotland. What has never changed is our pride in what we do and the importance we place on providing our consumers with great tasting soft drinks that they love. In 1965 the business was floated on the London Stock Exchange and is now a publicly owned FTSE 250 business.


IRN-BRU THE UK’S NO. 1 OTHER FLAVOURED CARBONATE A truly alternative everyday refreshment • • • • • •

•

A national icon in Scotland since 1901, also known as the ‘other national drink’ Made to an original secret recipe based on 32 flavours and still mixed by Robin Barr Unique and indescribable taste No. 1 Scottish Grocery brand - Worth £200m in the UK IRN-BRU has been on sale overseas for over 30 years and is continuously expanding its International presence IRN-BRU has had many high profile partnerships and sponsorships - 2014 Commonwealth Games - 2017/18 English Football League - IRN-BRU Challenge Cup Unmissable TV & Social Campaigns

*1: AG Barr sales data *2: iri marketplace, value sales, 12 wks to 17/05/2020, symbols & independents England *2: IRI marketplace, cros, individual energy flavours, 330ml - 355ml, 12 wks to 19/04/2020, symbols & independents, Scotland


IRN-BRU ENERGY & IRN-BRU 1901 IRN-BRU ENERGY • • • • •

An energy drink which combines the iconic flavour of IRN-BRU’s top secret essence with added taurine, caffeine & B vitamins. Available in Regular and Sugar Free variants. Available in 330ml Sleek can Over 7 million cans sold since launch* Outselling all other leading slim can flavoured energy brands*

POWER UP YOUR DAY

IRN-BRU 1901 • • •

Made using the original 1901 recipe “Old & Unimproved” Available in 750ml glass bottles and 330ml sleek can

*1: AG Barr sales data *2: iri marketplace, value sales, 12 wks to 17/05/2020, symbols & independents England *2: IRI marketplace, cros, individual energy flavours, 330ml - 355ml, 12 wks to 19/04/2020, symbols & independents, Scotland


RUBICON UK’S FASTEST GROWING SOFT DRINKS BRAND DISCOVER DIFFERENT WITH RUBICON

UNBORING

Rubicon Deluxe - 1 Litre Premium Exotic Juice Drinks Rubicon Deluxe is our premium range offering the best of the best ingredients. Available in Lychee, Passionfruit, Mango and Guava. - Full Sugar product, no artificial sweeteners or colourings - Original & authentic ‘true to fruit’ taste - Strong, full-bodied, with a satisfying mouth-feel - Suitable for Vegans - Not from concentrate

no ADDED

Available in € PMP

Rubicon Core - 1Litre Classic Exotic Juice Drinks Rubicon consumers don’t want to compromise on the authentic taste that Rubicon delivers, and we’ve worked hard to reduce the sugar, but maintain that great Rubicon taste. Not only has this allowed existing Rubicon consumers to reduce their sugar intake but also bring new shoppers into the ambient fruit drink category. - Wide range of Rubicon’s delicious exotic flavours - Sugar reduced recipes up to 50% of Deluxe - Suitable for everyday family use - No compromise on taste - 4.8g sugar/100ml


RUBICON DISCOVER DIFFERENT WITH RUBICON

Rubicon Sparkling Range The same great exotic taste but with added fizz 330ml cans - Made with real exotic fruit juice - Available in a wide range of exotic flavours - Sugar reduced recipes - A unique alternative to traditional carbonate flavours 500ml PET - Available in exotic Mango, Guava, Passion and Raspberry & Pineapple - Perfect for front of store chilled display units - A unique alternative to traditional carbonate flavours - 500ml is perfect for on the go lifestyles

Brand Support • National Sampling • Point of Sale • National Mango Week (May) • TV & Outdoor Advertising

2 litre PET - Available in exotic Mango, Lychee & Passion - Perfect ‘take home’ pack size - Sugar reduced recipe perfect for the family - To be enjoyed as an everyday treat or with the family meal


RUBICON SPRING RUBICON SPRING

Sparkling spring water with a fruity twist • Full on fruit taste, providing tasty hydration • Made with spring water & natural flavours & colours • Less than 10 calories per serving* • Contains no added sugar • Has vitamins & green tea extract • Bottles made from 100% recycled plastic • UK’S NO.1 SPARKLING WATER BRAND** • UK’s No.1 Flavoured Water 500ml

*Refers to maximum calorie content of any flavour per 500ml. Some flavour contain fewer than 15 calories per 500ml.

UNBORING DRIN K

ME!!

ATTRACTING NEW BUYERS TO THE CATEGORY

LOW CAL

SHOPPERS WANT TASTY, GUILT FREE DRINKS

100%

RECYCLABLE, BOTTLES MADE FROM 100% RPET

RUBICON SPRING AVAILABLE IN FOUR FRUITY FLAVOURS

BLACK CHERRY & RASPBERRY

ORANGE & MANGO

**IRI Marketplace, Value Sales, MAT to 27/01/19, Total Marketplace

STRAWBERRY & KIWI

PINEAPPLE PASSION


RUBICON RAW RUBICON RAW

A Force of Nature • Energy from one of the UK’s fastest growing brands • 20% real fruit juice and caffeine from green coffee beans • No artificial colours & flavours • RAW brings in NEW Consumers with true NPD • In Year 1 RAW has already sold +10 million cans, across +8,000 stores in 8 countries across Europe. JOIN THE RAWRSOME REVOLUTION TODAY!


BARR FAMILY / OMJ! BARR FAMILY • • • •

The Sweet Shop of Soft Drinks Available in 14 flavours Heritage of 140 years All about Good times, Family, Fun and Inventive flavours • Barr brand is worth over £40m*1 • Available in 330ml cans 6 x 330ml multi-packs & 2L PET bottles

*1 Source: Estimated Retail Sales Value based on AG Barr Sales Data

OMJ! Launched in 2016, OMJ! is a high juice fruit drink available in both still and lightly sparkling varieties. The brand and the flavours were co-created with young adults, delivering exceptional taste. • 45% fruit, One of your five a day. • No added sugar • Available in 330ml Can and 288ml Tetra

€ Barr family offers great value for shoppers willing to switch from mainstream brands. Barr Family is also a great quality alternative to buying own label

*2 Source: * Dunnhumby May 2020

Taste remains the No.1 decision for shoppers when choosing a soft drink*2


KA / SUN EXOTIC U K ’ s N o . 1 C A R I B B E A N D R I N K *1 • First launched in 1960’s by Kenneth Abbott, a young adventurer who returned to Britain with a collection of soft drinks capturing the authentic taste of the Caribbean • A range of delicious carbonated and still drinks • KA Abbott’s Ginger Beer – deliciously sweet and fiery • KA is at the forefront of the urban music industry and sponsors the KA Rated Awards supporting emerging musical talent

KA offers Unique flavours appealing to different tastes. Choice is key - a flava for everyone!

Also available in Jamican style Ginger Beer

SUN EXOTIC JUICE

SUN EXOTIC CARBONATES

• A quality range of blended exotic juice drinks • Still variants available in 288ml, 330ml, 500ml and 1 litre

• Sparkling variants • Made with real exotic fruit juice • Available in 330ml, 500ml and 2 litre

Note: Sun Exotic only available in Europe

*1 Source: Nielsen Scantrack, Value Sales, OFC's, Defined Caribbean Market, MAT to 26.05.15, Total Impulse


SNAPPLE SNAPPLE • A still juice drink, born in Brooklyn, New York, in 1972 • No.1 Premium soft drink in the US • Exciting range of 6 fruit flavours and 1 ice tea • Named after one of their first product 'Snappy Apple', its original flavours, iconic packaging, fun personality, great taste and Real Facts have made it a mainstay of USA popular culture • Available in Sweden, Norway, Finland, Cyprus, France, Ireland, Denmark, Northern Ireland, Netherlands, Switzerland, and many more

SIMPLY FRUITY • Made with real fruit juice • No added sugar • No artificial colours or flavours • Convenient pack size, perfect for kids and lunch boxes • Simply Delivers Taste, Quality and Value • Bottles made from recycled plastic


PRODUCT RANGE


PRODUCT RANGE


UR RESPONSIBILITY We’ve been behaving responsibly for over 140 years and it’s more important than ever that we play our part in addressing the key issues facing society today. We work across four key responsibility commitments to ensure that how we act reflects who and what we are.

We

We act with INTEGRITY

IRESPECT THE ENVIRONMENT

FOUR KEY COMMITMENTS

We support HEALTHY LIVING

We GIVE BACK

20% LESS PLASTIC IN OUR BOTTLES

100% RECYCLABLE SOFT DRINKS PACKAGING

70% RECYCLED ALUMINIUM IN OUR CANS

MORE THAN 40% FEMALE LEADERS

100% RENEWABLE ELECTRICITY

£100K DONATED TO GOOD CAUSES LAST YEAR

UP TO 80% RECYCLED GLASS IN OUR BOTTLES

77% EMPLOYEE ENGAGEMENT SCORE

CONTACT US +44 (0) 330 390 3900 or Enquiries: export@agbarr.co.uk Orders: exportorders@agbarr.co.uk www.agbarr.co.uk/international


The Consumer

Shoppers are looking for non alcoholic premium soft drinks and are willing to pay more for drinks that satisfy their needs. They are looking for premium, exciting and indulgent products without the high sugar guilt.

In the last 12 months we have seen an increase in premium products coming to market- these trends have helped drive +15% growth in high fruit carbonates.

Lower Calorie drinks count for 39% of the total soft drink market! They are growing 7x faster than Full Sugar drinks.

Introducing San Benedetto

San Benedetto is the leading Italian Company in the Non-Alcoholic Soft Drinks market with over 100 years of Italian Heritage. Introducing two new exciting drinks to the market: Prima Spremitura Orange & Prima Spremitura Lemon. Prima Spremitura translates to ‘First Squeeze’ of fruit, of which our products are made. This ensures our drinks are of the highest quality. These products are sparkling fruit drinks which can be enjoyed guilt free!

What San Benedetto delivers

It delivers against consumer & shopper trends. With upto 70 calories per can, San Benedetto is under the Sugar Levy & has a much lower sugar content than competitors e.g) San Pellegrino and St Helier. San Benedetto already performs ahead of competitors in one key retail outlet. It has a Rate of Sale 50% more than 7up! San Benedetto delivers on taste and offers a refreshing, indulgent but healthy alternative premium soft drink.


UPGRADE TO A BUNDABERG BREW

MILLENNIALS ARE EXHIBITING DIFFERENT SHOPPING & CONSUMPTION BEHAVIOURS...

THEY’RE LOOKING FOR PREMIUM FOOD & DRINKS THAT ADD VALUE TO THEIR LIVES

THEY’RE LOOKING FOR NEW & DIFFERENT TASTES & FLAVOURS TO EXPLORE

THEY VALUE QUALITY OVER PRICE, BEING MUCH LESS PRICE SENSITIVE

THEY’RE LOOKING FOR AUTHENTIC, HONEST & REAL PRODUCTS WITH INTEGRITY

BREWED USING A REAL CRAFT PROCESS Ginger root grown locally from rich, fertile soils

Diluted with water, cane sugar and citric acid, then carbonated and bottled

Ginger dried and ground to preserve

Wort made by adding cane sugar and water, then heated to release sugars and starches

A special yeast added to ferment the


CASE PALLET DIMENSIONS

PA C K T Y P E

UNITS/ CASE

CASES/ LAYER

CASES/ PALLET*

250ml

PET

24

15

120

IRN-BRU/Barr Range/Tizer

330ml

CANS

24

10

120

Barr

All Flavours

500ml

PET

12

22

132

Barr

IRN-BRU

1L

PET

12

14

70

Barr

All Flavours

2L

PET

6

20

80

Rubicon

All Flavours

288ml

CARTON

27

15

120

Rubicon/KA

All Flavours

330ml

CANS

24

10

120

Rubicon

All Flavours Sparkling/Still

500ml

PET

12

22

132

Rubicon/KA

All Flavours

1L

12

15

75

Rubicon/KA

All Flavours

2L

PET

6

20

80

Simply Fruity

All Flavours

330ml

PET

12

24

144

Simply 100%

Pure Apple/Orange

200ml

24

22

189

Strathmore

Still

330ml

PET

30

9

72

Strathmore

Still/Sparkling

330ml

GLASS

24

12

84

Strathmore

Still/Sparkling

500ml

PET

24

12

72

Strathmore

Still/Sparkling

750ml

GLASS

12

14

70

Strathmore

Still/Sparkling

1L

GLASS

12

11

55

Strathmore

Still/Sparkling

1.5L

PET

12

11

44

Snapple

Still

GLASS

13

5

60

B R A ND

FLAVOUR

Barr

IRN-BRU/Barr Range

Barr

* Additional Charges Apply

Contact us for a full pack and flavour range

P A C K S IZ E

473ml

CARTON

CARTON

22 - 26 pallets per 40' trailer

10 pallets per 20' FCL

20 pallets per 40' FCL


CASE PALLET DIMENSIONS

BRAND

FLAVOUR

CASE WEIGHT (KG)

Barr

IRN-BRU/Barr Range

6.52 Kgs

331 x 222 x 175

1200 x 1000 x 1555

2372

6

Barr

IRN-BRU/Barr Range/Tizer

8.47 Kgs

405 x 273 x 118

1215 x 1000 x 1579

2338

18

Barr

All Flavours

6.51 Kgs

263 x 198 x 233

1200 x 1000 x 1561

2514

9

Barr

IRN-BRU

12.58 Kgs

325 x 244 x 297

1200 x 1000 x 1660

1295

12

Barr

All Flavours

12.4 Kgs

295 x 197 x 343

1200 x 1000 x 1535

1530

12

Rubicon

All Flavours

8.5 Kgs

398 x 198 x 124

1000 x 1200 x 1152

3121

12

Rubicon/KA

All Flavours

8.47 Kgs

405 x 273 x 118

1000 x 1200 x 1540

2338

12

Rubicon

All Flavours Sparkling/Still

6.51 Kgs

263 x 198 x 233

1200 x 1000 x 1570

2514

9/6

Rubicon/KA

All Flavours

13.2 Kgs

268 x 186 x 214

1000 x 1200 x 1225

2859

12

Rubicon/KA

All Flavours

12.4 Kgs

295 x 197 x 343

984 x 1182 x 1372

1530

9

Simply Fruity

All Flavours

4.3 Kgs

257 x 193 x 198

1200 x 1000 x 1567

3106

9

Simply 100%

Pure Apple/Orange

6.53 Kgs

310 x 170 x 115

1200 x 1000 x1198

5033

9

Strathmore

Still

10.65 Kgs

385 x 321 x 154

1200 x 1000 x 1395

1530

18

Strathmore

Still/Sparkling

13.42 Kgs

368 x 248 x 222

1200 x 1000 x 1718

1505

24

Strathmore

Still/Sparkling

12.84 Kgs

389 x 259 x 250

1200 x 1038 x 1660

1211

18

Strathmore

Still/Sparkling

14.99 Kgs

327 x 248 x 242

1200 x 1000 x 1372

1554

24

Strathmore

Still/Sparkling

19.56 Kgs

367 x 278 x 314

1200 x 1012 x 1732

952

24

Strathmore

Still/Sparkling

18.69 Kgs

375 x 282 x 320

1200 x 1032 x 1765

901

12

Snapple

Still

9.5 Kgs

375 x 282 x 320

1200 x 800 x 1040

-

12

* Additional Charges Apply

Contact us for a full pack and flavour range

CASE DIMENSION L x W x H (mm)

22 - 26 pallets per 40' trailer

PALLET DIMENSION L x W x H (mm)

10 pallets per 20' FCL

EST. CASES 20’ HANDBALL*

20 pallets per 40' FCL

SHELF LIFE (MONTHS)


MEET THE TEAM

Dave Harkins

Gavan Morris

BUSINESS UNIT DIRECTOR

Patricia Brisard

NAT. ACCOUNT MANAGER IRELAND

Rhys Roberts

BDM EUROPE/NORDICS

BDM EUROPE/N.AMERICA

Kate Goodwin BDE & EXPORT MANAGER

Esther Barrie

SALES COORDINATOR

Jenna Cannon

SALES COORDINATOR


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