Welcome to the inaugural issue of Boutique Menswear - a new trade title for independent menswear retailers covering the latest industry news, insights, product launches and inspirational business stories.
We understand it’s a testing time for independent fashion retail having published our sister title Boutique magazine for the past 15 years. Yet announcing our plans to step into this new category has been met with enthusiasm, showing there’s an appetite for a dedicated menswear platform.
In this first edition, we interview Velvet owner Emma Draper, who has increased her Hove-based store's turnover by 18 per cent since introducing a menswear department. Elsewhere, Just Consultancies’ Juls Dawson shares the invaluable business lessons he’s learned over the past 30 years while you’ll also find SS27 buying ideas, new products and commercial trends to inspire your next-season edit.
We hope you enjoy the issue and welcome your feedback.
EDITOR
Gemma Ward -
E: gemma@bpmedialtd.co.uk
PRINT AND ONLINE SALES
Julie Neill –
E: julie@bpmedialtd.co.uk
Tel 01795 515 288/ 07960 797 383
CREDIT CONTROL
Jilly Barker E: jilly@bpmedialtd.co.uk
PUBLISHER
Julie Neill
MANAGING DIRECTOR
Julie Neill
DESIGN AND PRODUCTION
Jack Witcomb –E: jack@bpmedialtd.co.uk witcombdesignservices.co.uk
UK retailers recorded stronger sales in May as warm weather and seasonal promotions encouraged shoppers to spend on the high street and online, reveal the latest figures from the Office for National Statistics (ONS). Retail sales volumes increased by 1.2 per cent compared with April, while sales across the three months to May were up 0.4 per cent on the previous three-month period. Non-food retailers were among the strongest performers, with department store sales volumes rising by 2.7 per cent over the three months to May - the largest three-monthly increase since September 2024. Online retail, meanwhile, experienced a particularly strong month as sales volumes rose 6.1 per cent, marking the strongest increase since February 2025 and reaching their highest level since January 2022.
IMC MENSWEAR SHOW RETURNS FOR SS27
The Independent Menswear Company (IMC) hosts its next buying event at Whittlebury Park from 18-20 July, offering a unique selection of brands for its 140-strong network of members. With exhibitors such as Mac Jeans, FynchHatton, Geox and Mos Mosh Gallery set to showcase their latest collections, the twiceyearly event gives buyers access to private discounts and trading terms, selected exclusive suppliers and networking opportunities with other retailers. Find out more at imcmenswear.co.uk
COULD RAPID DELIVERY GIVE FASHION INDIES THE EDGE?
Almost a third of UK consumers would choose a twohour delivery service for fashion purchases if available, reveals new research by Zippd. The logistics technology company’s Instant Commerce Index found that 31 per cent of shoppers would pay more for two-hour fashion delivery if available, rising to 49 per cent among those aged 25 to 34. The concept is already being explored by independent retailers in London through online marketplace Need It For Tonight (NIFT), which delivers menswear from stores including High Barnet’s MinimuMaximuM in under 90 minutes. While currently limited to the capital, the model shows how fast local fulfilment could help indies compete on convenience as consumer expectations continue to evolve.
EMERGING KOREAN BRANDS TAKE CENTRE STAGE AT PITTI UOMO
The third edition of CODE Korea returned to Pitti Uomo this season, showcasing six emerging South Korean fashion brands as part of an initiative to raise the profile of the country's creative talent on the international stage. Developed through a collaboration between organiser Pitti Immagine and the Korea Creative Content Agency, the project occupied the historic Polveriera space at the Florence-based trade show. Its line-up featured designers including Ajobyajo, Egnarts, Finoacinque, Sung Ju, Theballon and Vegan Tiger, spanning streetwear, footwear and contemporary fashion. According to organisers, the showcase highlighted the diversity of Korean design, bringing together contemporary aesthetics, traditional influences and craftsmanship. CODE Korea forms part of Pitti Uomo's wider programme of international collaborations, designed to introduce buyers to emerging brands and new markets.
INDUSTRY NEWS
GERMAN MENSWEAR BRAND REDPOINT EXPANDS UK PRESENCE WITH NEW AGENCY
Redpoint is strengthening its UK wholesale presence after appointing Double H Agency as its new representative. The German label has spent more than a decade building its UK wholesale business with a focus on commercially driven outerwear and trousers. As part of the partnership, Redpoint will establish a permanent London showroom at Double H Agency's Islington base, giving retailers year-round access to its collections and support throughout the season. Marc Querol, managing director at Double H Agency, says: “We're looking forward to supporting Redpoint's next phase of growth in the UK. The brand has built a strong reputation over the past decade and we see real opportunities to introduce the collection to more independent menswear retailers while continuing to support existing stockists.” The collection will be available from 6 July at the agency's Essex Road showroom before exhibiting at the INDX National Menswear Show and IMC Menswear.
PITTI UOMO ATTRACTS HIGH-QUALITY BUYERS DESPITE GLOBAL UNCERTAINTY
Exhibitors at the 110th edition of Pitti Uomo have reported a positive response from buyers despite ongoing economic and geopolitical uncertainty. Around 11,000 retail professionals from more than 90 countries attended the Florence-based trade show in June. While buyer numbers were down by around 3.5 per cent compared to last summer, exhibitors praised the calibre of those visiting the event and the commercial opportunities created by the show. This season's edition showcased 740 menswear collections
alongside a programme of designer showcases and international collaborations. Germany, the UK, Spain, the US and Turkey were among the largest overseas buying markets represented. Antonio De Matteis, president of organiser Pitti Immagine, says: “Pitti Uomo covers the entire range of men's fashion and accessories, making it an unmissable event for brands and the best international buyers. The 110 edition sends out a message of solidity and confidence for the entire fashion world.”
MENSWEAR DESIGNER NIGEL CABOURN DIES AGED 76
Tributes have been pouring in for British menswear designer Nigel Cabourn, who has died aged 76. The heritage menswear pioneer launched his first business while studying fashion at Northumbria University when he was 20 years old, creating impeccably made jackets under the brand name Cricket, which was later sold at Paul Smith’s Nottingham flagship. Cabourn spent his career trawling the globe for rare garmentsincluding military uniforms, expedition gear and workwear - drawing inspiration from their craftsmanship, fabrics and design details for his own collections. Juls Dawson, who represented the Nigel Cabourn brand in the mid 2010s, said he was “a true visionary” while Smith added “nobody did things quite like him.”
POLOSHIRT, MOS MOSH GALLERY, £POA TROUSERS, SAMSØE SAMSØE, £POA TOTE BAG, THE GENERAL CLASSIFICATION, £POA
ALFRISTON SHAMPOO, THE BRIGHTON BEARD CO, £POA
AMBITIOUS Tel: 07539 228 041 E: marc@doublehagency.com | BARBOUR E: sales@barbour.com BLOOMINGVILLE bloomingville.com/en/retailer | BON PARFUMEUR E: rufus@thegoodsagency.co.uk LEATHERSMITHS OF LONDON leathersmith.co.uk/pages/wholesale | MOS MOSH GALLERY E: jonathan@insideoutagencies.com NEEM E: nick.reed@neemlondon.com | RAINS E: jc@rains.com | SAMSØE SAMSØE E: amch@samsoe.com SCOTCH AND SODA E: lauren.bogos@ulac.com | TH E BRIGHTON BEARD CO . faire.com |
BLOOMINGVILLE, £POA
T-SHIRT, NEEM, £POA
STYLENOTES
SHARP PRODUCT PICKS FOR AW26 AND BEYOND
FLOWER POWER
Designers are doubling down on prints for SS27, with a strong focus on graphics and florals. Mos Mosh Gallery is tapping into the trend, elevating masculine utilitarian shirts with botanical motifs and bold blooms. £POA; E: jonathan@insideoutagencies.com
IN THE ZONE
Discourage early-morning doomscrolls with Newgate’s Wideboy alarm clock. Its analogue dial aids a more peaceful start to the day while bringing mid-century cool to bedside tables. £POA; Tel: 01691 679 994 E: trade@newgateworld.com
JACK OF ALL TRADES
GET YOUR COAT
Full-length overcoats were a defining feature of the AW26 menswear runways, appearing everywhere from Saint Laurent to Burberry and Prada. Samsøe Samsøe's checked wool Sacolin coat brings a contemporary edge to a classic, proving that this season's standout outerwear isn't an afterthought - it's the main event.
£POA; E: amch@samsoe.com
Chalk’s short-sleeved Jack polo is an instant classic, knitted in a super soft mid-weight yarn and finished with ribbed cuffs and waistband. Choose from two colourways and dual sizes. Available on short order, £POA; chalkuk.com
DAY DREAMING
The nightwear-asdaywear trend is set to continue into AW26, with pyjama-inspired separates entering the mainstream.Scotch and Soda’s relaxed striped coord offers an easy route to the look without risking any bedtime ambiguity. £POA; E: lauren.bogos@ulac.com
Contemporary British outerwear, refined through more than 180 years of heritage.
The spring/summer 2027 collection features harringtons, raincoats, lightweight parkas and smart co-ordinates, crafted in premium cotton and linen-blend fabrics for effortless layering. Inspired by the British coastline and its natural landscape, the colour palette blends ice blue, sea green, khaki, stone, white and navy, balancing refined craftsmanship with understated modern style.
VELVET UNDERGROUND
FOURTEEN MONTHS ON FROM TRANSFORMING ITS BASEMENT INTO A DEDICATED MENSWEAR DEPARTMENT, HOVE’S HAS SIGNIFICANTLY INCREASED ITS TURNOVER. HERE OWNER EMMA DRAPER EXPLAINS HOW TAPPING INTO MALE SHOPPERS HAS BECOME ONE OF THE STORE’S BIGGEST GROWTH DRIVERS
Velvet has become something of a Hove institution, having built a solid reputation and commercial success to match over the past 26 years. Known for its affordable, fastmoving fashion and lifestyle edit, the independent turns over more than 2,000 units a week, replenishing stock daily (and twice on Fridays) from a large warehouse on an adjacent street.
Last May, owner Emma Draper opened a brand-new menswear department, gutting the five-storey building’s basement level to make way for a dedicated space. Her undisclosed investment has already boosted turnover by 18 per cent.
Yet for Draper, the decision wasn’t just about selling more clothes - it was to bring an entirely new shopper to the store: “We looked at expanding in many different ways, including childrenswear and nightwear,” she says. “But if we'd simply added more womenswear, we’d only be selling more to the same customer. I wanted to broaden our appeal.”
BUILDING A DREAM
The new department officially opened during the first weekend of May 2025 after the team had just 24 hours to merchandise. “That Saturday was the best we’d ever had,” says Draper. “Turnover doubled compared to a normal weekend. We honestly didn't know what to expect or how many men would come in, but it was absolutely crazy. It surpassed all expectations.”
Despite its instant success, renovating was anything but straightforward. In the planning for two years, builders arrived during the first week of January 2025 to begin the mammoth task of removing the maze of small rooms, thick walls and old fireplaces that laid beneath the store. Planning permission, architects, structural engineers, building regulations and tenders all had to be completed before work could begin.
Once in place, around 120 tonnes of hardcore was removed from the basement, substantial steel supports were installed to strengthen the five-floor building and several large bills – including a £20,000 hits for damp-proofing – quickly ate into the budget.
“I also run a property management company, so I thought I knew what I was letting myself in for,” says Draper. "But there were still moments when I questioned my sanity. Every day seemed to bring another challenge, but our builders were absolutely brilliant.”
The store remained open throughout the fourmonth project, with contractors accessing the lower floor through the rear of the building while customers continued shopping upstairs.
“It was noisy and dusty, but they were very understanding,” says Draper. “When the walls all finally came down, I just stood there thinking, ‘my goodness, it's huge.’ We actually wondered whether we had enough clothes to fill it.”
Menswear now occupies just over 20 per cent of Velvet's retail space, sitting alongside an expanded womenswear range and additional fitting rooms. Its edit centres on three Bestseller brands – a supplier that’s proved so successful among its female shoppers: Only & Sons, Jack & Jones and Selected. Prices are on a par with the likes of ASOS and Zara, with t-shirts starting at £18 and jeans around £40.
MALE ORDER
Leading the buying across both menswear and womenswear is managing director Gemma Vaughn – Emma’s “right-hand-woman” - who attends appointments with store manager and visual merchandiser Ella Townsend
MENSWEAR
EDIT: VELVET'S NEW DEPARTMENT
At the beginning of their menswear journey, the team used the same strategy that had already worked at Velvet for many years: creating five distinctive customer personas. “We imagined the partners of our existing female customers,” Draper says. “Initially we were trying to cater for everyone from 18 to 80, but we’re still refining exactly who that customer is. We’re learning all the time.”
But perhaps the biggest lesson has been how differently men shop: “Women buy ahead of the season,” she continues. “They’ll buy knitwear before it gets cold because they’re thinking ahead. Men don’t shop like that. The weather has to actually change. They need a call to action. On the first warm weekend we had this year, the basement was packed with men looking for linen shirts and shorts.”
That contrast in behaviour has taken the team some time to get used to.
“I remember worrying in September because our autumn stock wasn’t selling,” Draper says. “But it simply wasn't cold enough. As soon as the temperature dropped, the till started ringing.”
Another learning curve has been discovering that menswear doesn’t follow trends in the same way as womenswear: “Buying menswear is
actually easier in many ways because it’s more predictable. Male shoppers prefer dependable basics and classic styles, whereas womenswear can include almost infinite variations.”
Meanwhile, the team’s assumptions about shopping habits were also dispelled on the day the department opened. “We thought more women would buy for their husbands and sons, but it is mostly men coming in and shopping for themselves,"
“When the walls all finally came down, I just stood there thinking, ‘my goodness, it's huge.’ We actually wondered whether we had enough clothes to fill it.”
Emma Draper
Draper says. "We also thought they’d want more help, but they prefer to browse on their own.”
Although the indie owner has been in retail for more than two decades, she says the move into menswear has felt like learning to run a completely new business at times. “Everything about it is different,” she says. “The way men shop, how they buy, the methods you use to reach them –menswear is a completely different beast.”
BEHIND THE VELVET CURTAIN
To help the team get to grips with the new category, the Bestseller team were on hand to offer advice: “They gave us lots of guidance around the strongest products, fits and best-selling lines, which made the whole process feel much less daunting,” says Draper.
Only & Sons has sold exceptionally well, with the owner noting its “fantastic quality" for the affordable price point. So far this summer, linen shirts and trousers have been the department’s star performers, while graphic t-shirts have consistently sold through. “They’ve been flying out - a toad print was particularly popular.”
Accessories including socks, sunglasses and caps, meanwhile, are also performing strongly.
To enable the team to pin-point sales trends and manage stock, Velvet has poured significant investment into its retail system s over the past 18 months. The indie is now using retail management software by Futura alongside EDI ordering through Bestseller to ensure a steady stream of products into the store. “It tells us exactly what’s sold, which colours and sizes are performing, weekly sales trends and where we’re making the most money,” says Draper. “For the volume we're buying, it’s one of the best investments we’ve ever made.”
LOOKING AHEAD
While Velvet has already won over a loyal womenswear following, Draper says growing awareness among male shoppers has been a key focus of the past year. Word of mouth has been the biggest driver of new customers, supported by a dedicated menswear window, local business networking, direct marketing and a separate menswear Instagram account.
But many of the first customers were introduced via the women who've already been shopping at Velvet for decades: “They were the ones telling their husbands and sons to come in. That existing customer base gave us an enormous advantage.”
The store’s location has also proved beneficial. Although Brighton is only two miles away, Draper notes that many locals prefer staying in Hove over traipsing into the city centre. “There are some lovely independents in Brighton, but they’re generally more designer-led,” she says. “At our price point there isn't a huge amount of direct competition.”
Draper remains 100 per cent committed to bricks-and-mortar retail, with no plans to move the business into e-commerce any time soon. “We talk about it, but always arrive at the same conclusion,” she says. “Business is good and our profits are healthy. We sell so much inventory already and we don’t want the headache of returns. Customers spend time here, try things on, receive styling advice and enjoy shopping. It works.”
Despite its undeniable success, Draper insists the business is still only in its first foray into menswear. “We’re still learning something new every single day,” she says. “I don't think we’ll know what the next step is until we've fully understood this side of the business. But it’s been one of the best decisions we’ve made. It’s brought us a completely new customer and significantly increased turnover.”
For Draper, that’s exactly what makes independent retail so rewarding. Even after 26 years in business, she believes there’s always another opportunity to explore or customer to win over. “To still be growing after all this time and successfully introduce a new department has been a fantastic achievement for the whole team,” she concludes. “Having also celebrated our 25th year in business in 2025, it’s been a brilliant year. I'm as proud as punch.”
VELVET MENSWEAR: ONLY & SONS IS A TOP SELLER
FUN OF THE FAIR
THE INDX NATIONAL MENSWEAR SHOW RETURNS FOR SS27. HERE’S WHAT YOU NEED TO KNOW ABOUT THE SECTOR’S LARGEST UK SOURCING EVENT
Buying group AIS has played a key role in the UK's independent retail sector for the past five decades. From 12-14 July, its well-established INDX National Menswear Show returns to Cranmore Park, bringing more than 160 brands from around the world to Solihull.
While the bi-annual event has not been immune to the challenges facing the menswear market, it continues to expand its selection of new brands, giving buyers access to a cross-section of
established and emerging labels across menswear, footwear and accessories.
Exhibitors span tailoring specialists such as Digel, Brook Taverner, Remus Uomo and Marc Darcy alongside lifestyle and casualwear brands including Crew Clothing, Joules, Weird Fish and Bleubird. Footwear is also a key feature, with names such as ECCO, Oliver Sweeney, Geox, Ambitious, Chatham and Sperry showcasing their latest collections.
INDX shows are designed specifically for independent retailers, combining a commercially focused brand mix with a professional yet relaxed buying environment. Visitors also enjoy perks such as free parking and refreshments.
This season’s event coincides with a milestone year for AIS, which is celebrating its 50th anniversary. Over the decades, the organisation has supported indie retailers around the UK and Ireland, with members including long-established businesses such as C T Baker, Oldrids and Smith Bradbeer.
“Menswear has always been at the heart of AIS, and we're incredibly proud to work alongside some of the UK and Ireland's most established and respected independent retailers and brands,” says AIS director of marketing and development Georgina Kelly. “Celebrating 50 years is not only an opportunity to reflect on our heritage, but to celebrate together during tough times too.”
For independent menswear retailers planning SS27 and beyond, INDX remains one of the UK’s key sourcing destinations - and this summer's edition promises plenty of inspiration, market insights and emerging trends for the season ahead.
The next edition of INDX National Menswear Show takes place at Cranmore Park from 12-14 July; register for free entry at:
i ndxshows.co.uk/shows/men
“Menswear has always been at the heart of AIS, and we're incredibly proud to work alongside some of the UK and Ireland's most established and respected independent retailers and brands”
Georgina Kelly
WHEN: 12-14 July
WHERE: Cranmore Park, Solihull
WHO: More than 160 menswear, footwear and accessories brands
WHY VISIT? Source menswear, footwear and accessories, discover new collections and meet suppliers and industry peers all under one roof
BUYER BENEFITS: Free entry and parking plus complimentary refreshments
REGISTER: indxshows.co.uk/shows/men
CHALK IT UP
BRANDPROFILE
Based on the south-east coastline, CHALK began life over a decade ago as a boutique in Margate’s Old Town. In 2017, the family-run business relaunched as Chalk - inspired by Kent’s sandy beaches and chalky coastlinesupplying independent retailers with simple, classic clothing and beautiful interiors. Today, its collections span womenswear, menswear, childrenswear and homewares, all available for immediate delivery via its handy B2B website.
CHALK MAN RETURNS FOR AW26 WITH A CAPSULE OF TIMELESS SHORT-ORDER MENSWEAR DESIGNED FOR EASY RETAILING
Already a favourite among womenswear and lifestyle indies, British short-order brand Chalk entered the menswear market last year with a capsule of timeless knitwear and accessories.
The range builds on what the label is already best-known for: quality, UK-designed garments produced in considered fabrics and classic silhouettes.
Chalk Man delivers versatile everyday pieces such as classic t-shirts, neutral-toned sweaters, jersey polos, button-down cardigans and relaxed loungewear. Each garment is offered in two sizes – S/M and M/L - simplifying sell-through for stockists. Plus, the brand doesn’t sell any of its products directly to consumers.
Alongside the clothing range, there is a line of accessories
including wool-blend socks in earthy tones and its best-selling reversible leather belt.
For AW26, Chalk Man’s wardrobe essentials are offered in a muted palette of charcoal, cream and tobacco. Hero styles include its Connor quarter-zip jersey reimagined in a premium wool blend, its easy-to-layer wool Peter gilet and soft-knit Shane cardigan.
“ Chalk now designs for the entire family,” says founder Lisa Greenwood . “Our menswear complements the rest of our range, using the same yarns, fabrics and colour palette throughout. Our approach allows retailers to stock a cohesive collection while requiring only a small footprint - making it ideal for independent retailers.”
Since launching, the menswear collection has been popular among buyers, with stockists praising its quality, timeless appeal and Chalk’s easy ordering system. “As a family business, creating a collection that appeals across generations was always important to us,” concludes Greenwood “We've been delighted to see retailers selling the same styles to fathers and sons, as well as customers of all ages looking for timeless, easy-towear pieces.”
info@chalkuk.com | chalkuk.com
Chalk Man’s timeless wardrobe essentials
MADE TO LAST
GERMAN MENSWEAR BRAND REDPOINT BLENDS FUNCTIONAL DESIGN, COMMERCIAL STYLING AND DEPENDABLE QUALITY ACROSS OUTERWEAR, TROUSERS AND CASUALWEAR
For more than three decades, German menswear brand
Redpoint has built a reputation for practical, well-made clothing that balances comfort, durability and style. The brand, which forms part of the Ospig Group, specialises in timeless everyday pieces designed to work hard in wardrobes while appealing to a broad customer base.
D esigned in Germany, each collection combines premium fabrics with considered details to deliver garments that fit modern lifestyles. The brand also places a strong emphasis on sustainability and responsible production, using carefully selected materials and modern manufacturing standards to create garments with enduring quality.
Outerwear is central to the collection - from lightweight jackets to weather-resistant layers - complemented by an extensive trouser range covering chinos, cargo trousers and denim. Together its seasonal line-up forms the foundations of a stylish casual wardrobe.
For SS27, Redpoint introduces a new linen collection encompassing relaxed tailored blazers, jackets and trousers. Elsewhere, it has developed its signature trousers with new materials, including a highly flexible technical stretch as well as printed cotton and ripstop fabric. A new Heritage UK capsule, meanwhile, brings countryside-inspired jackets and separates to the range, adding a
BRANDPROFILE
Redpoint has spent more than three decades developing practical, commercially focused collections centred on outerwear, trousers and casualwear. Part of the Ospig Group, the label combines functional design with quality fabrics and contemporary styling, creating versatile wardrobe staples for everyday wear. Having built a strong UK wholesale business over the past decade, Redpoint is now represented by Double H Agency, with buyers able to view collections year-round at its Islington showroom.
Redpoint's collections combine premium materials with responsible production methods
distinctly British influence while remaining true to the brand's core aesthetic.
Redpoint recently strengthened its UK presence through a new partnership with Double H Agency, giving retailers year-round access to the collection from a permanent London showroom. Buyers can also view the SS27 collection at INDX National Menswear Show and IMC Menswear.
Wholesale prices are around £27 for trousers, £21 for shorts and £52 for jackets on average while there is no minimum order requirement.
07539 228 041 | marc@doublehagency.com
FRIDAY
I’M IN LOVE
CASUAL FRIDAY BLENDS CLEAN SCANDI DESIGN WITH EVERYDAY VERSATILITY FOR MODERN MENSWEAR RETAILERS
Founded in 2014 by Danish fashion group DK Company, Casual Friday takes its name from the workplace tradition of dressing down at the end of the week. Today the brand has evolved into a comprehensive smart-casual wardrobe, combining effortlessly cool Scandi design with relaxed silhouettes, quality fabrics and understated detailing.
The collection spans tailoring, shirts, knitwear, outerwear, denim and premium basics, creating an easy-to-merchandise range for indies.
Contemporary fits, muted colour palettes and thoughtful finishes give the line broad appeal while retaining the brand’s Scandinavian design heritage.
For SS27, the collection embraces the theme Spring, Simplified, pairing soft neutrals, earthy greens and navy with subtle checks, modern prints and lightweight fabrics. Relaxed tailoring, workwear-inspired overshirts and easy layering pieces create a versatile collection designed for everyday wear.
Balancing timeless style with contemporary trends, Casual Friday focuses on quality garments that integrate seamlessly into existing wardrobes. The collection's clean aesthetic and accessible price point make it a strong contender for indie retailers looking for versatile, smart-casual pieces with a modern Nordic influence.
Showing at JUST Consultancies London and Manchester, INDX National Menswear Show (stand P660) and CIFF (B6); wholesale prices are £27 per piece on average while the minimum order value is £1,500.
Casual Friday offers relaxed menswear in quality fabrics
BRANDPROFILE
Casual Friday launched in 2014 offering a more refined take on everyday dressing. Inspired by Scandinavian design, the brand combines quality fabrics, modern craftsmanship and understated styling across tailoring, outerwear, knitwear and everyday essentials. Indie retailers can order its collection via Just Consultanciesʼ London and Manchester showrooms as well as the INDX National Menswear and CIFF in Copenhagen.
The brand balances timeless style with current trends
COMFORT DRIVEN
Ma nufacturing in Leicestershire since 1882, HJ Hall is one of Britain's longest-running sock producers. In more recent years, the brand has expanded into underwear and nightwear, while maintaining its focus on quality, practicality and lasting comfort. Its bestselling Softop socks remain at the heart of the range, with the patented non-restrictive design offering an alternative to traditional elasticated socks. The collection also includes Comfort Top styles, designed to provide a secure fit without excessive pressure, alongside the Technical Rambler range made for the great outdoors. For SS27, the brand refreshes its core collections with new shades including teal, mustard and classic neutrals alongside stripes, spots and Fair Isle-inspired designs. New colourways also arrive across the brand's brushed cotton nightwear collection (pictured). (stand P305); wholesale prices range from £2 to £10, with carriage paid on orders over £200.
PERFECT PAIR
Renowned for producing exceptional socks in some of the world’s finest fibres, each pair of Pantherella socks is made in England to the highest of standards. I ts collection spans fine gauge cotton lisle, textured knits and performance-led styles, offering retailers a premium finishing touch for formalwear, tailoring and smart-casual collections. For SS27, its latest line-up draws inspiration from country gardens, outdoor celebrations and timeless British style. Soft pastels, nature-inspired hues and subtle textures sit alongside classic colourways while considered details reflect the craftsmanship that has defined the brand for almost 90 years. Standout styles include the bestselling Danvers cotton lisle dress sock, the supportive Hallaton with honeycomb mesh detailing, and Brantwood - a richly textured knit offered in seasonal colours. Showing at the INDX National Menswear Show (stand P300); wholesale prices are £9 per piece on average with free delivery on orders over £200.
HIDDEN LAYERS
BRING NEW DEPTH TO YOUR AW26 EDIT WITH HOUSE OF CAVANI 'S PREMIUM SUITS AND CASUALWEAR
UK brand House of Cavani specialises in Italianinspired menswear, adding creative design elements to its contemporary suits, elevated casualwear and sleek accessories.
For AW26, its collection is inspired by the changing colours and textures of a European autumn Buyers can expect smart sports-led separates, stylish outerwear and special occasion tailoring across its comprehensive range.
Core fabrics include heritageinspired tweeds, textured flannels and premium wool blends alongside refined knitwear. The colour palette reflects the natural transition into the season, with deep navy, charcoal, black and
Tailored suits are complemented by luxurious wool overcoats, versatile outerwear, lightweight utility jackets and elevated knitwear - offering pieces that can be layered seamlessly for everything from formal events to everyday styling.
Standouts include the Thomas suit, offering a modern interpretation of classic woolblend herringbone tweed. Introduced in four rich new colourways - Amber, Sage, Navy and Dark Mahogany – it marries heritage craftsmanship with a contemporary finish. Elsewhere,
BRANDPROFILE
Headquartered in Birmingham, House of Cavani specialises in Italian-inspired menswear designed for modern British shoppers. The brand is recognised for combining premium tailoring with contemporary styling across suits, outerwear, knitwear and accessories, creating a complete seasonal collection that balances versatility with timeless appeal.
the Clayton Overcoat offers a classic aesthetic with the comfort and protection of lightweight padding, delivering a clean silhouette that moves effortlessly between work, travel and everyday. Lastly, the Andeas Coat boasts a wool-blend construction and clean long-line silhouette – making it perfect for layering when the temperature drops.
Showing at the INDX National Menswear Show.
0121 359 5858 | sales@kaymans.com
Heritage craftsmanship meets contemporary design in House of Cavani’s AW26 collection
CRACKS IN THE SYSTEM
GROWTH IS GOOD FOR BUSINESS, BUT IT CAN EXPOSE WEAKNESSES BEHIND THE SCENES. FUTURA RETAIL SOLUTIONS EXPLORES THE WARNING SIGNS THAT YOUR RETAIL SYSTEMS MAY NO LONGER BE KEEPING PACE
Growth is good news for any retailer. It could look like adding a second till to cope with busy weekends, opening additional locations or the online side of the business starting to gather pace.
But as any retail business expands, the operational side becomes more complicated. Stock volumes increase, buying decisions carry more weight and keeping track of what’s selling and where suddenly matters much more.
What once felt like a simple shop operation can quickly become something closer to a small retail network. At that point, visibility and control behind the scenes become far more important.
FEELING THE STRAIN
For many established independents, the tipping point arrives gradually. Systems that once worked perfectly can begin to feel stretched as stock levels grow, multiple till points are introduced and sales start arriving across multiple channels. Individually, the issues might seem small but together they can create inefficiencies that absorb valuable time.
A simple way to sense-check whether your systems are keeping pace is to ask a few practical questions. Can you see accurate stock availability across all stores and online channels at any time? Is it easy to identify your bestperforming brands or product ranges? Can pricing changes or promotions be rolled out consistently across every till and location? And can staff confirm availability for online orders without having to double-check stock manually?
If the answer is often “not easily”, it may suggest that the systems supporting the business have not kept pace with its growth.
Often this is not because an EPoS system has failed. More commonly, it was chosen for an earlier stage of the business before online sales, multiple sites and integrated reporting became everyday requirements.
HIDDEN COSTS
One of the clearest signs that a system is under pressure is the rise of workarounds - whether that means manually transferring stock between stores, relying on spreadsheets to reconcile online orders, producing separate reports for different locations or switching between systems to manage web sales and store inventory.
These fixes help teams cope in the short term, but as sales grow, they can slow decision-making and introduce risk.
Fragmented data also makes it harder to buy with confidence. Retailers need clear visibility of which brands and products are performing strongly, which lines are slowing down and where there may be an opportunity to reorder.
That insight allows buyers to react quickly – topping up strong sellers while demand is still there and identifying slower-moving lines early enough to inform buying decisions for the next season.
Without accurate, consolidated data, buying decisions often rely more heavily on instinct than insight.
BEYOND THE TILL
T here is a clear difference between a simple till system and a fully integrated retail platform. A till merely records transactions while a retail platform connects stock, sales, customers, fulfilment and reporting into one live environment.
For retailers running busy stores, multiple tills or more than one site, that distinction becomes increasingly important. Connected systems allow owners and buyers to see their entire business clearly - from daily sales to brand performance and stock availability.
Instead of juggling disconnected information, retailers gain a single view of how the business is performing.
SUPPORTING INDEPENDENTS
Independent retail today is increasingly ambitious. Many indie owners are expanding thoughtfully, strengthening online sales, opening additional locations and refining the customer experience they offer.
But growth works best when it is supported by the right foundations.
Retail platforms like Futura are designed to help independent retailers maintain control as their businesses expand. By combining POS, stock management, merchandising insight, reporting and web integration in one platform, retailers gain real-time visibility across stores and online channels.
That means a clearer view of what's selling, what needs replenishing and how brands and products are performing across the business, helping retailers make smarter buying decisions as they continue to grow.
This article was written by Futura Retail Solutions, provider of retail management systems for independent retailers.
“Retailers need clear visibility of products performing strongly, the lines slowing down and any opportunities to reorder”
FUTURA RETAIL SOLUTIONS
ITALIAN JOB
ITALIAN RIVIERA STYLE MEETS BRITISH SOUL CULTURE IN GABICCI 'S VIBRANT SS27 COLLECTION
STEPPING OUT
SUEDE
FGounded in 1973, British brand Gabicci is a heritage menswear brand with longstanding links to mods, football casuals and Northern Soul culture. The label is known for its sharp styling and premium Italian-inspired knitwear, blending cool vintage influences with contemporary design across polos, shirts, knitwear and outerwear. For SS27, its designers look to the Italian Riviera for inspiration, delivering a vibrant collection that combines relaxed silhouettes with a fresh seasonal palette. Soft avocado and violet tones sit alongside marina blues while crisp white, sunshine corn and classic navy add commercial appeal. Key pieces include a buttonthrough cardigan and knitted polos inspired by styles from the brand’s archive, bringing a modern update to some of Gabicci’s most recognisable designs. Showing in regional UK showrooms and at the INDX National Menswear Show; wholesale prices range from £16 for polo shirts and t-shirts, £23 for shirts, £25 for knitwear and £45 for jackets.
sales@gabicci.com gabicci.com
LOAFERS AND ELEVATED SNEAKERS LEAD PETER KAISER 'S SS27 MENSWEAR DEBUT
ermany's oldest shoe brand steps into the men’s footwear market for SS27 with a new collection spanning loafers, smart footwear and sneakers. With 190 years of heritage, Peter Kaiser is renowned for combining quality craftsmanship, premium materials and timeless design. The range draws on the brand’s signature quiet luxury aesthetic, mixing clean silhouettes with understated details. Soft suedes and premium leathers feature throughout while a palette of taupe, dark brown, navy, beige and black creates a sophisticated yet versatile look. Standouts include suede penny loafers inspired by classic menswear designs alongside premium sneakers crafted from fine suede and textured leathers. Designed and technically developed in Germany’s Pirmasens, the collection is supported by an extensive NOS replenishment programme and single-pair ordering service, helping retailers minimise stock risk while maintaining availability. Showing in the London showroom, at Footwear and Fashion Live and regional UK events; average wholesale prices are £52 per pair.
SHOWROOM HIGHLIGHTS
GARCIA
Founded in Italy and developed in the Netherlands, Garcia combines Italian style with laid-back Dutch influences to create cool and contemporary menswear. Denim is the foundation of every collection, with each garment designed to pair effortlessly with jeans. For SS27, its designers draw inspiration from a relaxed outdoor lifestyle, balancing natural influences with clean silhouettes and easy layering. Soft neutrals sit alongside earthy greens, warm browns and fresh blues to create a refined yet optimistic palette. Key styles include lightweight overshirts, relaxed shorts, striped shirts and easy-wear denim, offering a contemporary take on casual summer dressing. Designed for comfort, functionality and timeless style, buyers can expect wearable pieces that transition effortlessly between seasons and occasions. Showing via Level One Showroom, London, EC1R 5EJ until 14 Aug.
BUGATTI FOOTWEAR
BINSIDE OUT AGENCIES
Representing a commercial portfolio of contemporary menswear brands, Inside Out Agencies offers indie retailers access to collections across tailoring, casualwear, outerwear and sustainable fashion. The agency’s line-up includes Remus Uomo, Mos Mosh Gallery, KnowledgeCotton Apparel, !Solid and Danish rainwear specialist H2O, bringing a broad mix of established and emerging names to its Southbank-based showroom. Together the brands each offer their own distinct identity as well as varying price points for stockists. Standout styles include Remus Uomo’s slim and tapered suits, Mos Mosh Gallery’s Harvey polo and !Solid's Tommy relaxed-fit jean. Meanwhile, H2O’s colourful Rømø rain jacket adds a technical outerwear option for SS27. Showing at Inside Out Agencies SE1 showroom until August; minimum order requirements range from £1,250 to £2,500 per brand.
alancing classic silhouettes with trend-led designs, Bugatti Footwear offers a versatile collection of men's shoes built around quality materials and unrivalled comfort. The brand is stocked by some of the UK’s leading independent menswear retailers and straddles both smart and casual footwear, offering styles for every occasion. For SS27, it introduces what it describes as its strongest collection to date, blending casual fashion-led styles with formal designs in a colour palette ranging from earthy neutrals to vibrant shades of green, red and yellow. Designed to appeal to styleconscious customers, the collection offers indie retailers a broad selection of easy-to-wear footwear with strong commercial appeal.
Showing at the INDX National Menswear Show, IMC Menswear, Bugatti's Manchester showroom and Footwear and Fashion Live; wholesale prices are £40 on average with a minimum order requirement of 45 pairs.
07521 624 058 | j.reilly@benchgradebrands.com
THE TRUE CRIME IN RETAIL
BIRA CEO ANDREW GOODACRE REFLECTS ON THE FINDINGS OF THE ASSOCIATION'S LATEST RETAIL CRIME SURVEY AND WHAT THEY MEAN FOR FASHION INDEPENDENTS
Every six months, we ask Bira members to share their experiences of retail crime and the results always make for difficult reading. But our latest survey findings have given me real cause for concern.
Almost 77 per cent of respondents told us they had experienced theft in the past 12 months, while nearly 90 per cent of those said it had got worse compared to the year before. Indie retailers are experiencing theft weekly - sometimes daily - from thieves who laugh at staff as they walk out of the door.
Retailers tell us, “We’re on our own.” That phrase has stayed with me. Over 45 per cent of those who experienced theft did not report it to police because they’ve lost confidence that anything will come of it. Of those who did report incidents, police attended in 67 per cent of cases, and of those, just 35 per cent led to a prosecution. When you see those figures year after year, you stop reaching for the phone.
T he financial impact is also growing. More than one in 10 respondents estimate their total retail crime cost at over £10,000 per year. Clothing and accessories are among
“More than one in 10 respondents estimate their total retail crime cost at over £10,000 per year”
the hardest-hit categories - and the response has forced some uncomfortable compromises. Security tags on garments, rails cabled and locked, stock pulled back from window displays. Several of our members tell us customers say they feel they aren’t trusted. That is a deeply uncomfortable position for a business built on personal service and the joy of trying something new.
Our members also warn that theft is becoming more organised and targeted. They describe repeat offenders known by name, groups using distraction techniques and incidents they believe are connected to informal resale networks.
So, what do independent retailers want? Stronger sentencing, a better police response rate, more visible presence on high streets and clearer guidance on what evidence is needed to pursue a case. These are not unreasonable asks.
Retail crime is a complex problem, and we all know that police resources are stretched. But independent retailers are absorbing costs and pressures that are not of their making, and they deserve better support.
STYLE HUNTER
LIFE AND BUSINESS ADVICE FROM MENSWEAR INSIDERS
JULS DAWSON
J ust a Group co-founder Juls Dawson has been in fashion wholesale for over 30 years, helping to grow numerous brands in the UK. Here he reflects on his career highlights, sources of inspiration and most valuable lessons learned
The best business advice I’ve ever received… Relationships are everything. Product gets you through the door, but trust is what keeps you in the room
My career-changing business decision…
Building Just a Group and creating an infrastructure that combines agency, distribution and logistics. It completely changed the scale of what we could offer brands and retailers.
The career moment I’m most proud of… Winning Drapers’ Agency/ Distributor of the Year twice.
Person I’m most inspired by… My grandfather. He arrived in the UK from Romania after the war with very little and went on to build a chain of more than 40 Army and Navy stores across the country. More than anything, he taught me that retail is ultimately about relationships, instinct and backing products you genuinely believe in.
The trade show that inspires me… Pitti Uomo. It still feels like the heartbeat of menswear globally.
CAREER NOTES
NAME: Juls Dawson
JOB TITLE: Co-founder of Just a Group YEARS IN INDUSTRY: 30+
What I admire most about indie retailers… Resilience. Independent retailers have faced challenge after challenge over the last decade, but the best ones keep adapting and finding ways to stay relevant.
The biggest mistake I see indies make… P laying too safe. If you buy exactly what everyone else is buying, your customers have no reason to choose you.
The biggest opportunity in menswear right now… B rands and retailers rediscovering authenticity. Consumers are becoming more selective and increasingly want brands with genuine stories, heritage and substance.
My best advice for someone entering the industry… Spend less time looking at spreadsheets and more time visiting stores, meeting people and understanding consumers. Fashion is still a people business before anything else.
HIGHLIGHTS: Co-founded Just a Group with wife Steph Dawson, growing it into an award-winning agency and distribution business while also launching the Just Around the Corner trade show.
CURRENT ROSTER: Blend, Casual Friday, Champion, Cookman, Ed Hardy, Fila, Lyle & Scott, Roka London, Tom Tailor, Tretorn, Twisted Tailor, Without Prejudice, Woodbird and WoodWood. BEST BUSINESS ADVICE: “Relationships are everything.”
