INFLUENCING THE INDUSTRY SINCE 2010
Boutique magazine has been inspiring and informing independent fashion retailers for over a decade. Since its initial launch, it remains as the only publication devoted to the indie womenswear and lifestyle sector spanning clothing, footwear, accessories, jewellery, homewares and gifts.
There is no other dedicated print magazine landing in the hands of the UK’s most successful indie retailers every month. Reporting on the latest industry news and insight, fresh product launches, collection drops, expert knowledge, must-attend events and the stories behind the UK’s most inspiring indies, our vibrant publication and website ( boutiquemagazine.co.uk ) is read by the key decision makers behind leading fashion retail businesses.
The independent fashion retail industry has changed dramatically over the years and Boutique magazine has evolved with it. Cultivating an engaged community across several platforms, it regularly informs readers on up-to-moment industry news and updates on social media. In 2019 the magazine also launched the first Boutique Star Awards - an annual celebration of the very best independent fashion/ lifestyle retailers and suppliers in the business.
Providing the ideal platform for brands wanting to reach today’s most successful womenswear and lifestyle independents, we can help suppliers communicate their message to buyers via multiple channels with bespoke advertising and promotional solutions across print, online and social media.
WHO WE ARE
Boutique magazine is the brainchild of publisher Julie Neill and editor Gemma Ward, who launched the title in 2010 to inform and inspire indie womenswear retailers. Today it is published in Kent by a small team who are dedicated to supporting the indie retail community.
WHAT WE DO
We create a print and digital issue every month, which is delivered by post and email combined to over 12,000 indie retailer subscribers. The magazine and website is also read by agents, brands and trade show organisers.We work with leading womenswear, footwear and accessories brands to deliver fresh and inspiring content to our niche readership.
PRINT AND ONLINE SALES
Julie Neill
julie@bpmedialtd.co.uk
More brands plan their marketing campaigns with Boutique Magazine than any other UK trade title.
T: 01795 515288 • www.boutique-magazine.co.uk
Rachael Swinyardrachael@bpmedialtd.co.uk
EDITOR
Gemma Ward
gemma@bpmedialtd.co.uk
DESIGN AND PRODUCTION
Jack Witcomb
jack@bpmedialtd.co.uk
Features List
JANUARY
New collections
Trade show previews
Showroom dates
APRIL
Monthly business and industry features TBA
JULY
New collections
Trade show previews
Showroom dates
OCTOBER
Christmas issue
FEBRUARY
New collections
Trade show previews
Showroom dates
MAY
Trade Show Diary
MARCH
Monthly business and industry features TBA
JUNE
New collections
Trade show Diary
AUGUST
New collections
Trade show previews
Showroom dates
NOVEMBER
Trade show Diary
Boutique Star Awards round-up
SEPTEMBER
Monthly business and industry features TBA
DECEMBER
Trade show Diary
Top Drawer preview
REGULAR FEATURES
FASHION FIX – the latest industry news
BOUTIQUE LOVES – standout fashion and accessories
ECO CHIC – sustainable products and brands
FASHION EXTRAS – accessories, footwear, jewellery and homewares
SHOP TALK – independent retailer interviews and industry opinion
INTIMATE ESSENTIALS – The latest lingerie, swim and resortwear
Advertising Rates
NO OF ISSUES BOOKED 1-3 4-6
Double page spread
Back cover/IBC/IFC
Full page
Half page
Quarter page
£2900 £2700 £2500
£3000 £2850 £2700
£1600 £1400 £1360
£850 £765 £725
£450 £405 £385
Connections: Annual subscription £650
All adverts within e-magazines can be hyperlinked. Cost is dependent on size of advert, starting at £50.
GUARANTEED POSITIONS
10% premium on space costs for all guaranteed positions.
ADDITIONAL SERVICES
Front cover
Advertorial (DPS)
Advertorial (full page)
Belly bands
Inserts (loose)
Sponsorship
£POA
£3,500*
£2,100*
£6,500*
£POA
£POA
*Please note that prices do not include VAT
T: 01795 515288 • www.boutique-magazine.co.uk
Mechanical Data
(width x height)
DPS : Trim – 420 x 297mm
Bleed – 426 x 303mm
FULL PAGE: Type – 180 x 267mm
Trim – 210 x 297mm
Bleed – 216 x 303mm
HALF PAGE PORTRAIT: 85 x 257mm
HALF PAGE LANDSCAPE: 175 x 127mm
QUARTER PAGE PORTRAIT: 85 x 127mm
If you are supplying artwork, please send via email as long as the files are under 10MB. Please send larger files via third party ftp (eg. Wetransfer.com).
Accepted file formats are: high resolution PDF, EPS, TIF, PSD, JPEG. Files must include fonts and images. Images need to be a minimum of 300dpi, CMYK. Files must be supplied with images embedded and fonts outlined. All cases where overprint is used must be brought to our attention when supplying files. If we are designing your artwork we require a brief in an email or word document. We cannot use images from websites for print. You will receive an email proof for approval.
YACCOMARICARD
DASKA
Digital
Boutique magazine was one of the first fashion trade publications in the UK to embrace online marketing and remains at the forefront in offering clients cutting edge promotional solutions with a constantly growing online circulation. Up-to-the-minute news, launches and collections listings ensure the site receives consistent and increased traffic. Boutique magazine boasts a healthy following on social media.
WEBSITE
• Home page banners
• Sponsored Content
• Featured video
• Digital Buyers Guide
• Exclusive banner options
• Website Takeover
• MPU’s
DIGITAL CAMPAIGNS
• Boutique monthly newsletter allows for sponsored content, video, sponsorship options.
• E - Brochures
• Video Marketing
• Webinars
• Pod Casts
BOUTIQUE MAGAZINE E-NEWSLETTER
Boutique’s monthly e-newsletter is emailed to an online readership of over 12,000 subscribers each month
The e-newsletter is an excellent option for brands looking to stand out from their competitors – entries are all hyperlinked so with one easy click the potential client will be directed to your website or contact email
SPONSORSHIP PACKAGES AVAILABLE:
• Exclusive banner
• Featured article placed onto Boutique-magazine.co.uk’s homepage for one month
• Social media campaign
BESPOKE E-SHOT SERVICE
Boutique magazine offers a bespoke email marketing campaign service sending your marketing message direct to the inbox of our readership. While our inhouse production studio masters the design, the date and time of delivery is placed in your hands giving you complete control over the service. Boutique will also provide post campaign statistics helping you to gauge the success of your e-shot. For more information about this tailored marketing solution, please contact the team directly.
SOCIAL MEDIA CAMPAIGNS
A limited number of Sponsored posts are available to be placed onto the boutique social channels
20-25,000 web hits per month
+30% E-Shot open rate
6,000 unique visitors per month
12,000 online subscribers
4,000 and growing social media followers
Bespoke Solutions
BROCHURES
A number of brochure packages are available – all printed on 150gsm triple coated silk and branded to specification. For a completely seamless service, the Boutique production team can assist in the design free-of-charge. The brochure can be used as in-house marketing material, or for distribution at exhibitions and conferences. For more information on this services please contact the team directly
INSERTS
Direct mail is a proven method of reaching your target audience with Boutique magazine acting as your main medium. With no limit on branding and design, inserts are an effective way of distributing either display adverts or literature – or a mixture of both! Print options are also available
PR VIDEOS COVERING BOTH B2B AND B2C CAMPAIGN
Newly launched for 2022 interactive marketing video – introduce next level video content into your marketing campaigns.
Please contact the team for more information on the best bespoke offer for you.
CELEBRATING THE UK’S BEST INDEPENDENT FASHION AND LIFESTYLE RETAILERS AND THEIR SUPPLIERS
Launched in 2019, the Boutique Star Awards is the industry’s most exciting competition, created by the only trade magazine in the UK dedicated to supporting independent womenswear retailers and their suppliers.
It recognises the hard work and tenacity of entire industry, celebrating the achievements of the very best independent fashion retailers, agents, brands, and distributors in the business
Our winners’ party is now an annual highlight. We have over 150 industry insiders gather at London’s five-star May Fair Hotel for an emotional awards ceremony filled with joy and celebrations.
Hosted by television presenter Hayley Sparkes, our beautiful crystal trophies are presented to leading independent retailers and their suppliers , with special awards
given for most outstanding business of the year and the boutique Lifetime achievement awards amongst the 18 main awards of the evening we have British brand of the Year , Womenswear Brand if the Year , Independent Retailer of the Year and family founded brand of the Year.
Sponsoring the event presents a unique opportunity to put your products and services in front of the industry’s best retailers while showing your support for the small business community.
The awards evening, which takes place in London each November, is fast becoming an industry calendar highlight. Joining us as a awards partner is the perfect way to align your brand with a positive celebration of independent fashion retail. Show your support for the industry by helping us host this inspiring and uplifting event.
SPONSORSHIP OPPORTUNITIES
Put your brand name on the lips of the industry’s leading retailers with a Boutique Star Awards sponsorship package. There are several options to choose from, whether you want to sponsor an individual award or headline sponsor the entire competition.
Sponsors receive an array of benefits including branding across all awards content, prominent logos and branding at the winners’ party as well as free tickets to the event, a chance to have products included in goody bags plus editorial in Boutique magazine.
E: rachael@bpmedialtd.co.uk for more information.