Boutique Magazine July 2026

The last chapter

Pomodoro’s Noreen and Hemant Puri reflect on 35 years in fashion

EDITOR

Gemma Wardgemma@bpmedialtd.co.uk

PRINT AND ONLINE SALES

Julie Neill –

julie@bpmedialtd.co.uk

Tel 01795 515288 / 07960797383

DESIGN AND PRODUCTION

Jack Witcomb –jack@bpmedialtd.co.uk

CREDIT CONTROL

Jilly Barker - Jilly@bpmedialtd.co.uk

PUBLISHER

Julie Neill

MANAGING DIRECTOR

Julie Neill

© 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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Editor's NOTE

This month's issue is a first for Boutique magazine as we feature two prominent industry figures on our front cover. Noreen and Hemant Puri have played a significant role in the UK’s independent fashion industry for the past 35 years, having launched womenswear label Pomodoro in the early 1990s and grown it into a respected international brand with independent stockists around the country. This month they announce their early retirement ahead of the launch of their last ever collection - SS27: The Final Chapter.

ON THE COVER:

Image courtesy of Pomodoro

Tel: 0208 961 4000 pomodoroclothing.com

“ This business has always been deeply personal to us and as we begin to step into a new phase of life, we do so with full hearts and sincere thanks to everyone who has been part of our journey,” they say in a statement on page 66 “We are closing this final chapter with immense gratitude to our customers for every order placed, every conversation shared, and all the support we’ve received over the years.”

R ead more on pages 64-69 , where we also reflect on Pomodoro's 35 years in business. The Boutique magazine team would like to extend our best wishes to everyone at Pomodoro and wish Noreen and Hemant a very happy retirement.

Elsewhere this month, it’s business as usual as the SS27 buying season gets underway. This issue includes our pick of first-look new-season collections (36-38), later-running summer trade shows (78-79) and essential dates for your buying diary (46-47). We also share details on Canadian womenswear brand Joseph Ribkoff’s new UK agent on pages 44-45, along with everything you need to know about the newly expanded Footwear and Fashion Live on page 54

In this month’s Shop Talk, meanwhile, we head to Bury St Edmunds to find out more about Javelin’s Boutique department redesign and buying strategy (81-85). Clare Bailey also shares why industry awards aren't just about recognition but can be a powerful marketing tool (88). And if you're considering entering this year's Boutique Star Awards, the judging panel reveals what separates a good entry from a winning one on pages 76-77

Gemma Ward, Editor

WE CARE WHAT YOU WEAR

Spring 2027 Collection VISIT

July 19-21

HARROGATE

August 2-4

FOR APPOINTMENTS, PLEASE CONTACT:

Vicky Smith: 07884 230 356 (Manchester)

Louisa Jarman: 07387 124 035 (London)

Fashion Fix

CITY GODDESS AND HARROGATE FASHION WEEK

RETURN AS BOUTIQUE STAR AWARDS SPONSORS

Two leading industry names are backing this year’s Boutique Star Awards after signing up as category sponsors.

C ity Goddess, a long-time sponsor of the competition since its launch in 2019, returns to support two categories: Independent Department Store of the Year and Outstanding Business .

L eading womenswear trade show Harrogate Fashion Week also joins as sponsor for the second year running, supporting the Fashion Agency of the Year award, highlighting the industry’s leading fashion agents.

O rganised by Boutique magazine, the awards celebrate excellence across independent fashion and lifestyle retail, recognising innovation, success and community impact. The competition is now in its sixth year and has become a highlight of the indie fashion industry calendar, attracting entries from boutiques, brands and suppliers from around the world.

“We’re delighted to welcome City Goddess and Harrogate Fashion Week back as category sponsors for

2026,” says Boutique magazine publisher Julie Neill. “Both organisations are strong supporters of independent retail and understand the vital role boutiques, brands and suppliers play in keeping our industry thriving.

“ The Boutique Star Awards are all about shining a spotlight on the businesses and individuals making a real impact, whether through exceptional customer service, innovation, resilience or commercial success. The support of sponsors such as City Goddess and Harrogate Fashion Week helps us continue to grow the awards and celebrate even more of the achievements taking place across the sector.”

E ntries are now open to UK-based fashion and lifestyle independents as well as agents, brands and international suppliers. Submissions close on Friday 31 July, with the winners announced at a celebratory event in London this November.

For details on sponsorship opportunities,

E: julie@bpmedialtd.co.uk. Entry forms and criteria are available at boutique-magazine.co.uk.

INDUSTRY UPDATE ESSENTIAL

NEWS FOR FASHION INDIES

BOUTIQUE MENSWEAR TO LAUNCH THIS SUMMER

Boutique magazine is expanding into menswear this year with the launch of a new free digital trade title for independent retailers.

Boutique Menswear will deliver regular industry news, product launches and retail insight to indies' inboxes via newsletters and two digital issues each year.

B outique magazine publisher Julie Neill says: “Menswear has long deserved its own dedicated trade platform focused specifically on the needs of independent retailers.

APT COLLECTIONS TO REPRESENT JOSEPH RIBKOFF IN UK

Multi-brand womenswear agency

Apt Collections has been appointed as UK distributor for Canadian fashion brand Joseph Ribkoff. Led by Nigel and Claudia Hughes, the team will oversee the brand's wholesale operations from SS27, bringing more than 30 years of fashion industry expertise and long-standing relationships with independent retailers to support its next phase of growth. “We can't wait to present the SS27 collection in our London showroom,” says Nigel Hughes. “Our approach is highly collaborative and focused on supporting retail businesses through thoughtful assortment planning, in-market expertise and a clear commitment to driving sell-through and long-term growth.”

“ There is a strong and passionate menswear community in the UK, but very few media spaces speaking directly to it. Boutique Menswear has been created to champion that sector while delivering commercially focused editorial that indies can genuinely use.”

B outique Menswear launches later this summer and has been announced as official media partner for INDX Man. Head of fashion James Crabtree adds: “Menswear deserves dedicated focus, expertise and editorial investment and we’re

excited to support a publication that shares that commitment.”

Subscribe at boutique-magazine. co.uk/boutique-menswear

Nobody’s Child reunites with Poppy Delevingne

Fashion brand Nobody’s Child has unveiled its second collaboration with Poppy Delevingne. The limited-edition collection features dresses and separates inspired by the model’s approach to occasion dressing, with modern florals, polka dots and soft silhouettes designed to transition from day to night. Developed closely with the Nobody's Child design team, the collection follows the success of their debut collaboration in SS25.

ALOFT REACHES NEW SHOPPERS AT JOHN LEWIS

Coastal lifestyle retailer Aloft introduced its fashion and accessories to a new audience this month through a four-day pop-up at John Lewis Exeter. The independent business, which operates four stores across Devon and Cornwall, used the space to showcase its growing own-brand collection of holiday-inspired fashion. Owner Beth Hillier says: “This summer is our biggest own-label collection yet so we felt it was the right time to showcase it. John Lewis is such a loved and respected store and completely the

“It has given us confidence to keep growing”

right customer for Aloft. It has given us confidence to keep growing this side of the business and take it to new levels.” The activation was organised through IND!E Pop Up, which coordinates independent brand residencies within John Lewis stores.

INDIE SHOP NEWS

SIMPLY THE BEST

Indie’s Attic on Westhoughton's Market Street has been named Best Independent Retailer 2026, as voted for by readers of local paper The Bolton News

TOP 10

Cheshire indie group The Edit marked its 10-year anniversary in May with a full weekend of celebrations, including prosecco, free gifts and special promotions.

Worldline and Klarna team up to roll out in-store BNPL

Payment services provider Worldline has partnered with Klarna to expand access to its flexible payment options both online and in-store. The agreement will see Klarna integrated into Worldline’s payment technology, enabling

LAST CHAPTER

Gingerlillie Boutique is closing after trading in Hertford for nine years. Owner Alison Bates cited rising costs, economic uncertainty and the changing retail landscape.

retailers to offer buy-now-paylater methods across e-commerce platforms and physical payment terminals. Roll-out will begin later this year via Worldline’s Global Collect platform, before extending to small and medium-sized retailers using its GoPay service.

B CORP-CERTIFIED MOO AND BOOM CLOSES AFTER SIX YEARS

Sh ropshire lifestyle independent Moo and Boom has closed its doors permanently, with its founders citing both high street challenges and personal lifestyle changes behind the decision.

T he family-run business, which opened in Whitchurch in 2020, built a reputation for its sustainable ethos, consciously sourced product offer and in-house café. It was named New Independent of the Year at the Boutique Star Awards in 2022 and achieved B Corp certification in 2024.

Announcing the closure on social media, co-founders Maddie, Jonjo and Stella Ashbrook said they were making the decision with “a very heavy heart.”

“As some of you know, Maddie is moving away so we have collectively decided that closing is the best thing,” they said. “This has been an emotional decision and we are going to take some time to ourselves.”

The trio thanked customers for their support, adding: “We have honestly made friends for life, met the most amazing people and have had some of the best times.”

INDUSTRY SALES FIGURES APRIL 2026 (VS APRIL 2025) -0.52%

PROFIT MARGIN

+2.20% +1.2%

These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

The retailer was also known for supporting local charities and community initiatives throughout its time in business.

MODEL’S OWN

Nobody’s Child has unveiled its second collaboration with Poppy Delevingne, offering limitededition dresses and separates inspired by the model’s special occasion wardrobe. Expect lightcatching textures, polka dots and versatile silhouettes designed to take shoppers from daytime events to evening celebrations. £POA; E: nc_partnerships@ nobodyschild.com

KEEP YOUR COOL

Crafted in premium dark blue denim with a corduroy collar and cuffs, Nümph’s utilitarian Nutuscany Jacket is perfect for staying stylish when the temperature drops this AW26. Pair with everything from tailored trousers and sequin skirts to the brand’s coordinating jeans. £POA; E: mas@numph.dk

Lovesboutique

FASHION WE’RE FALLING FOR THIS SS27 AND BEYOND

SPORTING HERO

An elevated take on athleisure, Pom Amsterdam’s Nora Pants in Chocolate Brown can be dressed up with a tailored shirt or styled for off-duty days with trainers. £POA; E: sales@pom-amsterdam.nl

SIGNATURE SCENT

From luminous florals to smoky ambers, Bon Parfumeur’s Signature Collection encompasses 30 unique fragrances housed in different coloured glass bottles. Each hue reflects the olfactory family within, inspired by French artisanal glassmaking and the way light transforms an object. £POA; E: rufus@thegoodsagency.co.uk

BEACH BOUND

Made from woven organic cotton, Enna Moda’s latest beachwear collection includes maxi dresses, easy-wear trousers and oversized beach shirts for laidback days in the sun. The range also features unique details such as shell buttons and intricate beading as well as practical pockets. £POA; E: eyup.korkmaz@ennamoda.com

Eco chic

SUSTAINABLE PRODUCTS AND BRANDS

HAIL MARY (JANE)

London-based brand Good News crafts sustainable footwear using organic and consciously sourced materials. The Lula reimagines the classic Mary Jane sneakerina with a woven leather upper, adding structure and subtle texture to the on-trend silhouette. £POA; Tel: 0207 633 9888 E: sales@palladioassociates.com

HOLIDAY LUXE

Handcrafted in Jaipur by a family team, Coco Beau London’s SS27 collection offers sustainably made resortwear in luxury fabrics. The brand is also collaborating with fashion designer Scott Henshall on a beach-to-bar capsule crafted from organic double gauze cotton and marine-positive Seaqual yarn. £POA; Tel: 07837 602 276 E: jac@cocobeaulondon.com cocobeaulondon.com/product-category/ scott-henshall

SUMMER COVER-UP

Producing feel-good sustainable knitwear since 2019, Cara and the Sky’s short-order line-up includes pastel striped jumpers and checkerboard cardigans that are perfect for layering over dresses on cool summer days. Each is designed in-house and made in Britain using soft, colourful vegan yarns. £POA; E: info@caraandthesky.com

FIRST FLOURISH

A new shape for SS27, Lily & Me’s boxy Bracken Shirt in the brand’s new Flourish print will bring a splash of colour to rails next season. The piece is crafted in an organic cotton check, combining a textured finish with a modern geometric pattern. £18; Tel: 01452 207 766 lilyyandmeclothing.com

ANY DAY NOW

Founded by Irish-born designer Finula Crowe, New Day Originals produces its garments in small runs using breathable materials such as organic cotton and sustainable viscose. For SS26, its collection explores a soft, feminine aesthetic with fluid mid length silhouettes, gently structured waists and expressive statement prints. £POA; newdayoriginals.co.uk/pages/wholesale-enquiries

WEEKEND ESSENTIAL

Dublin-born Gym+Coffee offers quality off-duty basics. Heroes include the brand’s signature Industry fleece, featuring a teddy exterior and cosy brushed fleece inner lining, reworked each season in fresh styles and colourways. £POA; Tel: 07586 932874 E: giles@gympluscoffee.com uk.gympluscoffee.com

TROPHY JACKET

Pom Amsterdam’s Laurie jacket has several AW26 trends covered combining checks, burgundy hues and bows with classic menswear-inspired tailoring. £POA; E: sales@pom-amsterdam.nl

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

AUTUMN HERO

Cut in a flattering barrel shape in the season’s most hotly tipped hue, Mos Mosh’s brown MMManou Len Pants are sure to become a wardrobe favourite after they land in stores for AW26. £POA; E: pl@mosmosh.com

Made from 50 per cent organic cotton, Selected Woman’s cosy ankle socks have been reworked in a Tawny Port colourway for AW26 – making them an easy add-on purchase for boutique shoppers this autumn. £POA;

NAUTICAL NOTES

Taking its cue from the classic peacoat, Saint James’ Ste Cathy Jacket has been reimagined in cotton canvas – making it ideal for breezy summer days. The timeless style is made in France by skilled artisans and features a straight-cut silhouette, welt pockets and soft viscose lining for comfort on land or the high seas. £POA; Tel: 07539 228 041 E: marc@doublehagency.com

Intimateessentials

THE LATEST LINGERIE, SWIM AND RESORTWEAR TO INSPIRE YOUR NEXT BUY

SMOOTH IT OVER

Miraclesuit’s best-selling Tummy Tuck Hi Waist Brief uses a combination of crisscross seaming, front double panels and extra-firm control to instantly smooth the waist. The brand’s trademark Wonderful Edge silicone ensures it won’t ride up, offering instant shaping and all-day comfort. £POA; Tel: 01423 885 374

E: info@patricia-eve.co.uk patricia-eve.co.uk

SHAPE OF SUMMER

Featuring a square neckline and hidden underwire, Miraclesuit Swimwear’s Pareo and Kara swimsuit is engineered with shaping fabric to sculpt and smooth the silhouette. Miratex fabric provides all-over body control while built-in cups and adjustable straps bring lingerielevel support to the beach. £POA; Tel: 01423 885 374

HOLIDAY HERO

Promising the same level of support as its lingerie, Freya Swimwear offers vibrant bikinis and one-pieces in cup sizes D-K. Each top comes with a choice of matching bottoms - including high-waisted, Brazilian and high-leg - to appeal to a range of shoppers. £POA; Tel: 01536 760282 E: orders@wacoal-europe.com

HOLDING SPACE

New luxury swimwear brand Held pairs lingerie-level construction with minimalist silhouettes for D+ cup sizes. Its debut capsule of bras and swimsuits is crafted in Italy and Portugal using high-quality technical fabrics and refined detailing, offering retailers a solution-led collection that combines fit and style. £POA; E: info@held-swimwear.com

E: info@patricia-eve.co.uk patricia-eve.co.uk

SUN SEEKER

Designed by founder Lisa Chotard, French swimwear brand Beliza creates high-end beachwear with luxurious finishes and details. Standouts for SS26 include statement bikinis and one-pieces alongside backless viscose maxi dresses. £POA; Tel: 0033 069 559 1035 E: vlavocat@beliza.fr

Stock Up

WHAT TO BUY NOW

READY FOR BUSINESS

Buying season has arrived – and we’ve got the first-look collections, key dates and sourcing events worth adding to your SS27 diary. Here's what to have on your radar…

Summer starts here

HATLEY

Canadian lifestyle brand Hatley offers versatile pieces designed for modern living. Created for shoppers who value comfort, quality and ease, casual essentials and effortless dresses are key to the range. Each garment is thoughtfully crafted in soft fabrics with flattering fits and charming details. For SS27, the Hatley Women’s Collection features hand-made block prints, timeless stripes and elevated basics. Crafted in natural fabrics with texture, comfort and quality at the forefront, each style is designed to be a wearable wardrobe favourite for seasons to come. The collection delivers strong colour stories for retailers that flow seamlessly throughout the season, making it easy to merchandise in store. Key pieces include tees and polo shirts, shirt dresses and summer knits. Showing via Carol C Collections at Harrogate Fashion Week, INDX and Autumn Fair as well as its London showroom and network of region agents; wholesale prices range from £19 for knitwear and £24 for dresses while the minimum order requirement is £1,500.

CONTACT: Tel: 0800 612 9009 E: info@carolcollections.com carolccollections.com

SALLY DAWES AGENCY

Bringing its roster of international brands to Central London this July, Sally Dawes Agency’s SS27 line-up includes Estheme Cashmere, Rialto48 and Philosophy Blues Original. Buyers can expect premium quality summer knitwear alongside knitted linens, cottons and silks from Estheme Cashmere. Danish-born brand Philosophy Blues Original meanwhile offers sophisticated but wearable styles for every occasion, reimagining wardrobe classics with a Scandi twist. Finally, Italian quiet luxury brand RITLAO48 blends simplicity with unexpected design details, offering a modern take on timeless style. Showing at Royal Society of Medicine, 1 Wimpole Street, London W1G 0AE.

CONTACT: Tel 0776 997 0387 E: sally@sallydawes.com sallydawes.com

MASAI

Founded in Denmark in 1992, Masai Copenhagen is known for its relaxed silhouettes, flattering fits and refined details, offering versatile garments that are made to last. The brand’s MyBasics NOOS collection offers elevated essentials designed to form the foundation of a modern wardrobe. Each style is thoughtfully developed to balance effortless design with style and durable quality. Created in collaboration with skilled manufacturers, the range features soft jersey fabrics sourced from trusted suppliers and timeless silhouettes that make each piece easy to style season after season. From relaxed tops and layering essentials to everyday staples, the collection is designed to simplify dressing without compromising on style.

CONTACT: London - Fionnuala Kiernan, Tel: 07922 575 409 E: fk@masai.dk and Louisa Jarman, Tel: 07387 124 035 E: lja@masai.dk; Manchester - Vicky Smith, Tel: 07884 230 356 E: vis@masai.dk

POMODORO

SS27 marks a landmark season for Pomodoro as the British womenswear brand unveils its final ever collection. Bringing together the elements that have defined the label throughout the past 35 years, its 70th collection combines vibrant colour, feminine silhouettes and statement prints designed to appeal to women who embrace individual style. Inspired by sun-drenched destinations and the natural world, the collection's colour palette spans Riviera Blue, Bluebell, Ruby Pink, Sunset Coral and Jade, while fluid fabrics and soft draping add movement and ease. Dresses remain central to the range, from relaxed shirt dresses and belted styles to flowing maxis and the brand's signature Time for Tea silhouette. Florals meanwhile continue to play a leading role, with oversized botanicals, tropical blooms and painterly prints bringing fresh energy to the season. Showing at Harrogate Fashion Week and INDX Woman. CONTACT: Tel: 020 8961 4000 E: info@pomodoroclothing.com pomodoroclothing.com

JOSEPH RIBKOFF

SAINT JAMES

Founded in 1889, Saint James has spent more than 130 years perfecting French craftsmanship and timeless coastal style. Best known for its iconic stripes, nautical knitwear and expertly tailored outerwear, the brand has built an international reputation for producing high-quality wardrobe staples designed and produced in France. Its collections combine enduring quality with a relaxed, casual-chic aesthetic that appeals to women seeking effortless everyday style. For SS27, the brand's design team revisits its signature maritime influences through a contemporary lens, adapting classic silhouettes for modern lifestyles while remaining true to its roots. The collection features a palette of soft pastels and natural tones, with standout pieces including its iconic nautical tops, knitted jackets in new lightweight fabrics and sleeveless boiled wool knitwear. Showing from 6 July at Double H Agency in London and making its debut at Scoop; average wholesale prices are around £50 per piece while the minimum order requirement is £2,000. CONTACT: E: janice.tassell@jt-brand-studio.com E: marc@doublehagency.com

Now represented in the UK by Apt Collections, Canadian womenswear brand Joseph Ribkoff offers elevated wardrobe staples and modern occasionwear. The 70-year-old brand is known for creating versatile collections that blend sophistication, comfort and contemporary style, with ranges spanning everyday separates, modern denim and event dressing. Alongside its core collection, Joseph Ribkoff Sport offers a refined take on casualwear, while Joseph Ribkoff Signature focuses on special-occasion dressing and Edit 57 delivers fashion-led capsule collections inspired by the brand's founding year. For SS27, buyers can expect bold colour, tactile textures and relaxed yet elegant silhouettes. Graphic stripes, abstract motifs and statement prints sit alongside soft florals and fluid layers, while a palette of blue shades, botanical greens, sun-washed peaches, warm mahogany and vibrant red creates a fresh seasonal offer. Key pieces include statement jackets, refined denim and flattering fit-and-flare dresses in versatile prints and fabrics. Showing by appointment only at Joseph Ribkoff, 1st Floor, Windsor House, 40-41 Great Castle Street, London, W1W 8LU from 6 July to August 2026; wholesale prices range from £25-115 per piece.

CONTACT: Tel: 07771 597 166/ 07734 942 382 E: nigel@aptcollections.ltd.uk/ claudia@aptcollections.ltd.uk

A Fresh Start

Graphic prints, soft tailoring and elegant separates sit at the heart of Joseph Ribkoff's SS27 collection as the Canadian womenswear brand appoints a new UK wholesale agency. Apt Collections will now oversee sales on our shores, with co-founders Nigel and Claudia Hughes bringing more than three decades of fashion industry experience to drive further growth to the brand’s already-established network of independent stockists .

New season

Showing in London from 6 July, Joseph Ribkoff’s SS27 collection encompasses the full modern wardrobe spanning daywear and leisurewear through to elevated special occasion pieces. Premium denim, statement jackets, easy-wear separates and flattering dresses are central to the range, delivering wearable day-to-night versatility to appeal to today’s shoppers.

Buyers can expect to see bold stripes, geometric prints and abstract motifs offered on tactile fabrics with feminine details. A palette of crisp white, cool blues, botanical greens, peach hues and warm mahogany, meanwhile, will bring freshness to rails throughout the season.

Joseph Ribkoff produces four main collections each year alongside capsule drops. In addition to its core range, its line-up includes Joseph Ribkoff Sport, Joseph Ribkoff Signature and Edit 57, covering everyday wear, leisurewear, occasionwear and trend-led styles.

Apt Collections' current roster includes international labels such as Henriette Steffensen, Alquema and Ozai N Ku, with Joseph Ribkoff adding a globally established womenswear name to its line-up.

Showing by appointment only at Joseph Ribkoff, 1st Floor, Windsor House, 40-41 Great Castle Street, London, W1W 8LU, from 6 July to August 2026; wholesale prices range from £25-115 per piece.

MAIN EVENT

INTRODUCING JOSEPH RIBKOFF'S FOUR MAINLINE COLLECTIONS

THE JOSEPH RIBKOFF COLLECTION

Offering sophisticated yet versatile wardrobe staples, the brand's core offering includes elegant essentials that combine comfort with effortless style.

JOSEPH RIBKOFF SPORT

Perfecting off-duty chic, Joseph Ribkoff's Sport edit offers luxury leisure-inspired separates and outerwear to bring easy elegance to casual dressing.

JOSEPH RIBKOFF SIGNATURE

Designed for weddings, parties and special occasions, the brand's Signature collection includes timeless RSVP-ready styles created for modern guest lists.

EDIT 57

Inspired by the brand's founding year, Joseph Ribkoff's contemporary capsule concept Edit 57 offers a fresh and fashionforward take on modern dressing with new silhouettes and limited-edition collections.

From London showrooms to regional trade shows, there are plenty of opportunities for buyers to discover fresh womenswear collections for SS27. Here are some of the key dates and events worth adding to your Google calendar…

DIANE SYKES FASHION

BRANDS: Whyci, Fee G, Gustav and Maria Bellentani

SHOWING AT: Asia House, 63 New Cavendish Street, London, W1G 7LP (Whyci, Gustav and Maria Bellentani from 14-30 July and Fee G from 22-30 July; Scoop International, Olympia West, London (Whyci only – 19-21 July) and Harrogate Fashion Week, Harrogate Convention Centre, Harrogate (Fee G, Gustav and Maria Bellentani only – 2-4 August).

CONTACT: Tel: 07906 070 081 dianesykesfashion.com

SALLY DAWES AGENCY

BRANDS: Estheme Cashmere, Maud & Sacha, Rialto48, Philosophy Blues Original

SHOWING AT: Royal Society of Medicine, 1 Wimpole Street, London W1G 0AE (13-30 July)

CONTACT: Tel: 07769 970 387

E:sally@sallydawes.com sallydawes.com

LIZ D'ESTERRE FASHION AGENCY

BRANDS:  Dolcezza, Tricotto, Lola Casademunt, MAITE and LAFTY LIE

SHOWING AT: The Wigmore Room, The Hallam, 44 Hallam Street, London W1W 6JJ (18-30 July); Harrogate Fashion Week, Harrogate Convention Centre, Harrogate (Dolcezza and Tricotto only, stand M9, 2-4 August).

CONTACT: Tel: 07956 216 801

E: lizdesterre@yahoo.co.uk

PARTNERS IN FASHION

BRANDS: B Three, Bariloche, C C Luke & Las Amas, Marie Mero, Micha, Tinta, Toni, Relaxed by Toni and VLT by Valentina

SHOWING AT: 32 Percy Street, London, W1T 2DQ (13 July – 28 August); Harrogate Fashion Week, Harrogate Convention Centre, Harrogate (Bariloche, Micha and Tinta only – 2-4 August); Düsseldorf Fashion Days, Düsseldorf (Toni and Relaxed by Toni only – 22-29 July).

CONTACT: Tel: 0207 636 4207/ 07957 618 678 partnersinfashion.com

Sales campaign from 15th June - 31st August 2026

NOOS AVAILABLE ON ALL COLLECTIONS

Showroom address:

Concrete Concept Ltd

Space G.12, Shepherds Building, Charecroft Way, London, W14 0EE

Also showing at: Wonderland (The Ballroom) Sheraton Grand, London Park Lane, Piccadilly, London, W1J 7BX 12th - 14th July 2026

For appointments contact:

Angela Barker-Blundell

+44(0)7887 730754

angela.blundell@concrete-concept.org

David Finlayson

+44(0)7825 091369

david@apm-agency.com

www.concrete-concept.org

Putting on a show

COLLECTIONS TO SEEK OUT ON THE SS27 TRADE FAIR CIRCUIT

TRETORN

LILY & ME

British brand Lily & Me specialises in considered, feel-good wardrobe staples, with 90 per cent of its collection produced at its own factory in Nepal. The brand continues to improve its sustainability credentials each season, carefully selecting conscious fabrics and operating within an ethical supply chain. For SS27, its Indigo Blue collection offers six thoughtfully curated capsules that seamlessly merchandise together, evolving from soft sand tones, sky blues and gentle washed neutrals to washed green, pink clay, rich azure and sun-warmed tomato. Inspired by the ancient craft of indigo dyeing and traditional textile decoration techniques, the collection also

Swedish heritage brand Tretorn blends Scandi design with function style, offering premium outerwear and iconic sneakers alongside rubber boots and bags. For SS27, its Lifestyle collection features technical, sustainable materials and timeless, minimalist design made to move from the city to the countryside. The brand's premium outerwear range leads with woven, tailored silhouettes such as the Loft Coat, Frame Jacket and Tower Coat. This season also sees the introduction of Urban Rain, a contemporary waterproof line of parkas,

FLORERE

explores fabric, texture and thoughtful details. Standouts include its statement St Austell linen blend midi skirt in Kindred Print, best-selling Lowlands Blouse in textured jacquard organic cotton and new cropped Daymer Trousers with elasticated waist in a coloured linen and viscose blend as well as linen denim.

SHOWING AT: INDX Woman, Harrogate Fashion Week (stand M12), Footwear and Fashion Live, Kendal at the Castle Green Hotel (11-12 August).

WHOLESALE PRICES: From £5-35 per piece

MINIMUM ORDER: £2,000

CONTACT: Tel: 01452 207 766

jackets and wrap raincoats. Elsewhere, it has fully redesigned its sneaker range, drawing on nearly 130 years in the sport and trainer market to reinterpret hidden gems from its archive for today's shoppers.

SHOWING AT: Autumn Fair and Glee (Hall 9 stand 9D30), The Huddle, London (15-22 July).

WHOLESALE PRICES: £40 per piece on average MINIMUM ORDER: £800

CONTACT: Tel: 0207 739 7620/ 07572 737 917 E: nakia@justagroup.co.uk tretorn.eu/gb/

Premium British womenswear brand Florere is packed with personality, appealing to modern shoppers seeking unique design and quality craftsmanship. Its collections are unapologetically bold, with each season characterised by high-impact prints and vibrant colour. Fabric is also at the heart of the brand’s DNA, with its signature Mockables - a fusion of knit and woven fabric - now synonymous with its range. For SS27, floral prints take centre stage with botanical motifs precisely placed to work with the cut of each garment. Elsewhere, the brand’s tailoring has evolved to offer structured pieces in bright, saturated tones that sit against the softness

of the prints. Its Mockables, meanwhile, are reinvented in new shades, creating elevated plains featuring colour blocking and panelling. Buyers can expect a palette of playful pinks and vivid colour accents across crisp cotton and lustrous cotton sateen, with intricate lace tapes adding extra interest to garments.

SHOWING AT: Harrogate Fashion Week (Hall A stand A70), The Huddle, London (15-22 July).

WHOLESALE PRICES: £79 per piece on average MINIMUM ORDER: £1,500

CONTACT: UK Tel: 0207 739 7620/ 07572 737 917 E: nakia@justagroup.co.uk florere.com and Ireland E:georgina@eclecticagency.ie

Lily & Me’s SS27 collection is a beautifully considered range that blends effortless wearability with our signature artistic flair. Rooted in a love for nature and crafted with a sustainable mindset, our ‘Indigo & Texture’ collection offers a refreshing take on trans-seasonal and warm-weather dressing.

Growing Room

WITH A NEW VENUE AND EXPANDING EXHIBITOR LIST, FOOTWEAR AND FASHION LIVE IS GIVING WOMENSWEAR BUYERS ANOTHER CHANCE TO DISCOVER THEIR NEXT BESTSELLERS

With a new venue and exhibitor mix, Footwear Live is evolving into a multicategory sourcing destination , adding womenswear and accessories to its established footwear offer.

Now known as Footwear and Fashion Live, the former footwear-focused show will present 150 brands at Stoneleigh Park, located six miles south of Coventry. Organisers promise buyers an easy-to-navigate venue located in Warwickshire as well as “a friendly and unpressurised show experience.” Additional benefits include free lunch and parking while a complimentary shuttle service will also run from Birmingham International Station.

Taking place in the middle of August after the UK’s main fashion trade shows, the event’s later dateline also

offers womenswear buyers an extra chance to fill in any gaps in their SS27 edit.

“ We are committed to keeping the show true to what our visitors love - a straightforward, enjoyable and productive experience,” says event manager Charlotte Steadman. “And with all footwear, fashion and accessories showcased together in one hall, we are creating a broader, more dynamic buying experience while keeping everything conveniently under one roof.”

S he adds: “It really is the perfect mix of both brands and retailers - providing plenty of networking opportunities and a super convenient buying location in a friendly and relaxed environment.”

Footwear and Fashion Live takes place from 16-17 August at Stoneleigh Park, Warwickshire; find out more at footwearandfashiontoday.live

SHOW INFO

FOOTWEAR AND FASHION LIVE

WHEN: 16-17 August

WHERE: Stoneleigh Park, Warwickshire

HOW TO GET THERE: The venue is conveniently located between the M6 and M40 motorways and offers free parking. It’s also close to Coventry and Royal Leamington Spa train stations while there’s a free shuttle service running from Birmingham International.

CATEGORIES: Footwear, womenswear and fashion accessories

TICKETS: Register for free entry at footwearandfashiontoday.live/register/

DESTINATION DRESSING

POWER UP YOUR SS27 EDIT AT THE INDX NATIONAL INTIMATE APPAREL SHOW

CONTACT: indxshows.co.uk

The INDX National Intimate Apparel Show is reuniting with the London Swimwear Show for SS27, creating the ultimate summer showcase for womenswear indies. Taking place at Cranmore Park from 26-28 July, the three-day event will feature the latest lines from hundreds of global brands across several categories spanning lingerie, nightwear, legwear, swimwear, resortwear and beach accessories. Buyers can expect new collections from well-known brands such as Triumph, Wacoal, Freya, Anita, Kate Spade, Ralph Lauren Swim and DKNY alongside the latest lines from emerging labels. The season’s biggest trends will also be brought to life with daily fashion shows curated by Underlines Magazine and The Swimwear Yearbook. With a strict buyer-only admission policy, attendees can expect a relaxed and professional trade show environment with free on-site parking, digital show guides and refreshments created by award-winning inhouse chefs. Register for free entry at indxshows. co.uk/shows/intimate-apparel.

Wonderland, 12th-14th July - Balcony Room

Indx, 26th - 28th July - Stand C27

HFW, 2nd-4th August - Stand P380

Fashion Extras

THIS MONTH’S BEST FASHION ACCESSORIES AND HOMEWARES

BOW PEEP

Bows are still big news – and Vero Moda’s burgundy and cream socks are an easy way to incorporate the trend into everyday wardrobes this autumn. £POA; E: nina.kristensen@bestseller.com

LIMITED EDITION

Luxury eyewear brand Paloceras has added three new colourways to its meticulously crafted Pebble collection, with each option limited to 100 numbered pieces. £POA; E: rufus@thegoodsagency.co.uk

CLEAN LINES

Created in collaboration with Swedish designer Jesper Ståhl, Nudient’s Slice Case preserves the original form and feel of an iPhone while offering added protection and an enhanced grip. £POA; E: rufus@thegoodsagency.co.uk

NATURAL BEAUTY

Inspired by the natural world, Luxembourg-based Kybele Studio creates small-batch jewellery pieces featuring gold-plated finishes and carefully selected gemstones. £POA; E: hello@kybelestudio.com

FACE VALUE

Bring Scandi style to any room with Newgate’s Mr Clarke marker wall clock featuring a modern pale plywood case and minimalist marker dial. £POA; newgateworld. com/pages/trade-application

GARDENER’S WORLD

Be transported to a summer landscape of lush foliage, delicate flowers and botanicals with Told London’s Glorious Gardens England Diffuser. Each porcelain vessel can be refilled and reused to reduce waste. £POA; E: trade@toldlondon.com

HANDS DOWN

Bring cosy texture to cold-weather dressing this AW26 with Nümph’s teddy-style Nurixa mittens, crafted in soft faux fur in a rich brown colourway. £POA; E: mas@numph.dk

STAR OF THE SHOW

Perfect for the beach, Pilgrim’s goldplated Prism earrings are made from 100 per cent recycled materials with a waterproof finish for lasting shine £POA; Tel: 00456 333 333 E: b2b@pilgrim.dk

NIGHT FEVER

Bon Parfumeur’s 105 YMC is an ultra-modern, genderless fragrance inspired by a London nightclub combining dark, spiced notes with freesia, mandarin, cinnamon and amyris. £POA; E: aurelie@bonparfumeur.com

FLAT OUT

Perfect for transitional dressing, Selected Women’s minimalist mules pair clean lines with rich espresso leather for an effortless approach to everyday dressing. £POA; E: cecilie.andersen@bestseller.com

NEXT STEPS

Handmade in Morocco by skilled artisans, Yonder’s butter-soft

Leather Babouche Slippers mould perfectly into the shape of the foot to offer unrivalled comfort. £16; faire.com

CHANGE THINGS UP

With a revolutionary customisable design, Samantha Siu’s Lustrous Kingdom Earrings feature interchangeable 18k yellow goldplated chain links that can be styled in seven different ways. £POA; E: info@samanthasiu.com

OLD MONEY

With its classic tortoiseshell finish, Chalk’s Chunky Bangle brings a touch of quiet luxury to dresses and separates, adding instant glamour to any outfit. £POA; chalkuk.com

BROWNIE POINTS

Pieces embraces one of AW26’s key colour stories with this oversized knitted scarf, combining rich chocolate hues with an eye-catching polka-dot design. £POA; E: amalie.skjerning@bestseller.com

SINKING FUND

Handmade in Oxfordshire using the finest materials, Lords Fragrance House’s new Ceramic Soap Vessels are a sound investment for sinks this summer and beyond. £POA; E: hello@lordsfragrancehouse.com

MODERN HEIRLOOM

Blending traditional techniques with contemporary design, Portuguese brand Arte Nova creates distinctive gold and silver jewellery designed to stand the test of time. £POA; E: gemma@blackpr.co.uk

BOHEMIAN DREAM

Ampersand Fragrances’ Boheme scent is made using responsibly sourced ingredients with notes of juniper, bergamot, vanilla and amber. £POA; ampersandfragrances. com/become-a-stockist

Goodbye from Pomodoro

Af ter 3 5 remarkable years, we are writing these words with both gratitude and emotion as we announce our forthcoming retirement.

W hat began as a small, shared vision between the two of us grew, season by season, into something far greater than we ever imagined - a brand built on timeless style, loyalty and meaningful relationships.

S S27 will mark Pomodoro’s final collection - a milestone season that allows us to celebrate everything we have built together.

T his business has always been deeply personal to us and as we begin to step into a new phase of life, we do so with full hearts and sincere thanks to everyone who has been part of our journey.

We are closing this final chapter with immense gratitude to our customers for every order placed, every conversation shared, and all the support we’ve received over the years. Your trust, loyalty and friendship have meant more to us than words can truly express, and they are the legacy we will carry forward with pride.

We would like to offer our deepest thanks to our wonderful team whose dedication, loyalty and passion have helped bring our collections to life season after season. Their hard work behind the scenes and unwavering belief in what we created together have been at the very heart of our journey. They have been far more than colleagues – they’ve been part of our

extended family, sharing both the challenges and the triumphs that have defined these past 3 5 years.

To our sales agents across the world, past and present, thank you for believing in us and selling our collections with such pride and enthusiasm. Your warmth, perseverance and personal connections helped promote our brand in ways we could never have achieved alone. We have thoroughly enjoyed the time we have spent together over the years.

We also extend our heartfelt appreciation to our trusted trading partners and suppliers, whose craftsmanship, reliability and collaboration supported us throughout the years. Their partnership has been invaluable, and we deeply appreciate the shared commitment that allowed our brand to grow and flourish.

While the collections will soon come to an end, the memories and connections formed over these 3 5 years will remain with us always.

We hope you will join us at the forthcoming trade shows to mark this special moment. Whether you have been with Pomodoro from the beginning or discovered us along the way, we would love to see you and say goodbye in person. It would mean the world to us to thank you face to face for being part of our story.

With gratitude and warmest wishes, Noreen and Hemant

The End of an Era

AS POMODORO GETS READY TO UNVEIL ITS FINAL COLLECTION , WE REFLECT ON THE 35-YEAR-OLD WOMENSWEAR BRAND’S VIBRANT HISTORY

The indie fashion industry has been an integral part of Noreen and Hemant Puri's lives for the past 35 years. Since launching womenswear brand Pomodoro in the early 1990s, the husband-andwife team have overseen every trial and triumph – from international expansion and standalone store launches to

LONG BEFORE SOCIAL MEDIA, POMODORO WAS INSPIRING WOMEN THROUGH THE PAGES OF SOME OF BRITAIN’S FAVOURITE MAGAZINES

Brexit and the rise of online. Now as they prepare for early retirement, they face another new challenge: closing the brand to start a new life outside of the business. So, as they prepare to showcase their final ever collection to buyers for SS27, we reflect on their vibrant journey - from start-up fashion brand to award-winning industry favourite…

1992

Noreen and Hemant Puri launch Pomodoro and recruit UK agents. The brand produces its own label for AIS and secures regular mail order pages in Woman’s Own, Woman’s Realm and the TV Times

1993

Pomodoro launches in France and becomes a regular supplier to La Blancheporte. Pomodoro Plus is born specialising in sizes 16-26 and the brand starts producing an own-label for Evans.

1994

Pomodoro opens its office in New Delhi and becomes the exclusive Indian supplier to the Maconde Group in Portugal. The brand also starts supplying Damart.

1995

The Pomodoro Brochure shoot takes place in the streets of New York. A hot summer and strong collection put s Pomodoro firmly on the map and the brand begins to achieve rapid success in the independent market. Pomodoro is approached to produce own-label products for Hamells, Allders, CRS, CWS, Westgate Co-Op and Outfit.

1996

Pomodoro is approached to produce an own-label for Richards. It is also one of just five brands invited to show its collections bi-annually at AIS's trade show.

1999 PHOTO SHOOT AGAINST A BACKDROP OF THE PYRAMIDS IN GIZA

2006 PHOTO SHOOT IN THE FRENCH RIVIERA

2003

Pomodoro takes on the Spanish wholesale and retail market, opening the country's first standalone shop in Nerja. The brand is also approached by BHS.

2004

Pomodoro starts selling to Kaleidoscope, Freemans and Gray and Osbourne.

2005

The brand starts selling to Debenhams.

2006

Pomodoro expands to Italy and opens the first of its many UK concessions.

2007

The label opens an office in Malaga, Spain.

2008

Pomodoro starts own label production for Country Casuals.

2009

Pomodoro gets the Buyers’ Vote and is listed as one of the Top Ten Mainstream Womenswear Best-selling Brands of the Year in Drapers .

1997

The brand adds Wallis to its expanding own -label business.

1998

Pomodoro starts producing tailoring in the UK.

1999

Noreen and Hemant get married in Cairo. The wedding is attended by sales agents, key buyers and suppliers.

2000

Pomodoro moves its head office from Hyde Park to London's Park Royal as part of its expansion plan and adds two new departments. One is solely in charge of own-label design and production and the other for its growing retail business. The first standalone Pomodoro shop opens in Caterham.

2001

Pomodoro starts supplying own -label collections to Ann Harvey and Tu by Jeff Banks.

2002

The brand expands to Greece and acquires three adjoining warehouse units in London.

SPRING 2001 IN VILLEFRANCHESUR-MER A GLIMPSE AT ONE OF THE BRAND'S MOST LOVED COLLECTIONS IN 2006

2010

Pomodoro shows on the catwalk at Pure London

2011

The brand is named Supplier of the Year by AIS.

2013

Pomodoro starts selling on QVC.

2014

Pomodoro launches in USA and shows for the first time at Magic, Las Vegas and Moda, New York appointing a network of US Agents. Pomodoro produces an own-label for Costco.

2015

Pomodoro opens a sampling room and begins manufacturing in the UK.

2016

The brand takes on an agent for the French Polynesian Islands.

2017

Pomodoro celebrates 25 years in business.

POMODORO'S MUCH-LOVED TROPICAL FLOWER TEA DRESS FROM SPRING 2026

BEHIND THE SCENES OF A MALAGA VIDEO SHOOT IN JULY 2023

NOREEN AND HEMANT AT THE BOUTIQUE STAR AWARDS IN 2023

NOREEN AND HEMANT'S CHILDREN GROWING UP ALONGSIDE POMODORO

2018

DESERT SHOT SPRING 2011

ON LOCATION IN MIJAS AND FRIGILIANA SHOOTING SPRING 2014

Pomodoro supports the launch of Harrogate Fashion Week.

2020

Pomodoro reaches out to its customers via extensive online videos to overcome covid restrictions.

2021

The brand opens a new warehouse in Spain to counteract complex Brexit customs regulations and to continue serving its stockists in the EU.

2022

Pomodoro is named Outstanding Business at the Boutique Star Awards . The brand celebrates 30 years in the fashion industry.

2023

Pomodoro is named British Brand of the Year at the Boutique Star Awards

2026

Noreen and Hemant Puri announce their retirement and release their 70th collectionSS27: The final chapter.

The Boardroom, Hilton London Olympia, 2nd floor 380 Kensington High St, London, W14 8NL

SPRING+ SUMMER 2027

SATURDAY THE 18TH OF JULYMONDAY THE 20TH By appointment only.

20 RETAILER AND SUPPLIER CATEGORIES

INCLUDING FIVE NEW AWARDS FOR 2026

FEATURING :

Retail Event of the Year

British Brand of the Year

Favourite Supplier of the Year

Fashion Independent of the Year

Womenswear Brand of the Year

ENTRIES OPEN NOW

EMAIL JULIE@BPMEDIALTD.CO.UK

FOR ENTRY OR SPONSORSHIP INFORMATION

Free to enter Favourite Supplier nominations now open

Down to Business

INSIGHT FOR FASHION INDIES

SYSTEM ERROR

The last thing busy retailers need is a system that cracks under pressure. Here NetSupport’s Al Kingsley shares his top tips for safeguarding your tech, minimising disruption and recovering quickly when problems arise…

What’s your weakness?

FROM PHISHING SCAMS TO FROZEN TILLS, ISSUES WITH RETAIL TECH CAN ESCALATE QUICKLY - ESPECIALLY DURING PEAK TRADING.

HERE NETSUPPORT ’S AL KINGSLEY SHARES HOW INDIE RETAILERS CAN REDUCE RISK AND RECOVER FASTER WHEN DISRUPTION HITS

When a major retailer experiences a cyberattack or system outage, it quickly becomes headline news. But while large brands attract the headlines, the underlying issues are not limited to multiples.

For independents, major disruption does not need to come in the form of a cyberattack. A frozen till system on a busy Saturday afternoon, card payment issues or losing access to Shopify can quickly hinder sales, customer service and day-to-day operations.

More than a year on from Marks & Spencer’s ransomware attack which reportedly wiped out 24 per cent of its profits, the incident remains a stark reminder that the real challenge is not only preventing disruption but ensuring fast recovery if something goes wrong. This kind of safeguarding becomes even more important during peak trading periods when there is little room for delay.

Under pressure

Peak trading periods are part and parcel of retail. But high seasonal demand, promotions and extra footfall all place added pressure on systems, online platforms and staff during certain times of the year.

It’s often during these periods that weaknesses surface. Systems that work well under normal conditions can struggle when transaction volumes increase and access to real-time stock, payment and customer data becomes critical.

For smaller retailers, these challenges can be harder to manage. Limited IT support or reliance on a small number of staff can make it more difficult to respond quickly when problems arise. What starts as a minor issue can quickly escalate, affecting trading, productivity and the customer experience.

Support network

While no business can remove the risk of disruption entirely, preparation can significantly reduce the impact when issues occur.

For retailers, this means regularly checking, maintaining and testing systems ahead of busy trading periods rather than waiting for problems to emerge under pressure. Software updates and security patching should also be prioritised before seasonal peaks to help reduce avoidable vulnerabilities.

Staff awareness also plays an important role. Many cyber incidents begin with human error - whether that’s clicking on a phishing email, reusing passwords or using unsecured devices. Regular training and clear internal processes can help reduce risk and ensure staff know how to flag concerns early.

Clear contingency planning is equally important. Retailers benefit from having simple processes in place for payment outages, connectivity issues or device failures so staff know how to respond quickly if problems occur.

Even simple fallback measures - such as backup payment options, alternative communication methods or printed emergency contacts - can help retailers continue operating during disruption.

For many retailers, having fast access to technical support is becoming increasingly important. Cloud-based remote access tools now allow IT teams and support providers to securely access systems, diagnose issues and resolve problems without needing to be on site. This can help reduce downtime and resolve smaller faults before they escalate into wider problems.

Platforms such as NetSupport’s 247connect are designed to help businesses monitor and support devices remotely across multiple locations, which can be particularly useful for retailers operating with smaller teams or limited inhouse IT support.

Fast recovery

Even with strong preparation in place, outages and technical issues can still happen. When they do, the

speed of response and recovery becomes critical.

B usinesses that can quickly identify problems and restore systems efficiently are often better placed to minimise disruption and maintain customer confidence.

R eviewing incidents afterwards is equally important. Understanding what caused delays, what worked well and what could be improved can help strengthen resilience over time.

For many independent retailers, preparation is less about major investment and more about putting the right support, safeguards and processes in place before problems arise.

Be prepared

The key takeaway from incidents such as the one affecting Marks & Spencer is not simply that disruption can happen, but that it often happens at the worst possible time.

Busy trading periods leave little room for error. When systems fail or slow down, the impact is immediate and often visible to customers.

For independent retailers, resilient systems and reliable support are no longer simply technical considerations. They play an important role in protecting sales, maintaining customer trust and keeping retail operations running smoothly when it matters most.

Al Kingsley MBE is group CEO for IT software solutions firm NetSupport

Al Kingsley MBE is group CEO for IT software solutions firm NetSupport.

TECH HEALTH CHECKLIST

Ensure former staff no longer have access to systems or accounts

Enable multi-factor authentication across devices and platforms

Check EPoS systems and software are fully updated

Test backup payment options and emergency procedures

Back up customer, sales and inventory data regularly

Create a simple response plan so staff know what to do if systems fail

Keep key supplier and support contacts accessible during outages

Review who has admin access to business-critical systems

Onto a winner

WHAT SEPARATES A GOOD AWARDS ENTRY FROM A WINNING ONE?

THIS YEAR’S BOUTIQUE STAR AWARDS JUDGES SHARE THEIR INSIDER TIPS

The Boutique Star Awards are back for 2026 with 20 categories to celebrate fashion indies and their suppliers. If you’re thinking of entering this year, we’ve asked our judging panel for their best pointers for standing out. From speaking to customers to uncover your biggest strengths to leading with personality, here’s what to consider when writing your awards entry…

CATHERINE ERDLY, THE RESILIENT RETAIL CLUB

" Believe in yourself and go for it. Small businesses are so impressive - we love it when they’ve done something different and unique. We also love to see when they’ve really connected with their local community. Get a couple of different perspectives from inside the business. We’re all naturally modest about our own achievements, so don’t be afraid to get team members, or even loyal customers, to help submit thoughts and ideas about what you do really, really well."

JULS DAWSON, JUST

" Start early and treat your entry like a business case rather than a form to complete. Begin by reviewing the criteria carefully and involve the right people across the business - whether that’s buying, marketing, store teams or finance - to gather the strongest examples and results. Judges want a clear story: what challenges you faced, the decisions you made and, importantly, the impact those decisions had."

ANDREW GOODACRE, BIRA

"The best entries respond to the criteria of the award and provide concise evidence – especially the figures to back up the claims and show success. One of the biggest mistakes entrants make is not providing evidence. The best entries are also very good at telling a story. I like to see the personality of the business come through, and that is often easier for the smaller companies. As a judge, I want to feel as if I know the entrant by the time I've read each submission."

GEORGIA FLYNN, HARROGATE FASHION WEEK

" Some of the strongest businesses undersell themselves because they assume what they do is ‘just normal,’ when it’s actually really impressive. The best entries are clear, confident and get straight to the point about what makes their business or brand different. A good story, strong visuals and real examples always help bring an entry to life, too. Judges want to understand who you are, what you stand for and why customers connect with you."

CLARE BAILEY, THE RETAIL CHAMPION

" Judges read a huge volume of entries, and many businesses fall into the trap of using generic marketing language and overcomplicated explanations. The strongest entries are commercially intelligent and demonstrate clear thinking, decisive action and measurable outcomes. Meanwhile, weaker entries rely on vague statements like “customers loved it” or “sales improved significantly.” Judges want to see context, numbers and real examples."

DERYANE TADD, THE DRESSING ROOM

" Pu t your heart and soul into the entry, show us what really makes your business tick and what makes you stand head and shoulders above the competition . It's not about huge turnover, but what you are achieving with the space that you have. If you provide enough figures, we can look at your revenue per square metre and see how well your business is performing. A thriving and profitable small business is much more impressive than a large business that isn't making any money."

DIANE SYKES, DIANE SYKES FASHION

"Translating the feeling and personality of your shop onto an entry form is the key to a winning entry. I think it’s a big mistake to rely on AI. While it’s a valuable tool, it doesn’t take the place of heart and personality. I love to read a fascinating fact or figure. It makes your entry fun, which in turn makes it readable and more importantly memorable! You can still impress the judges without a high turnover. Share all your small wins, daily rituals, tips and tricks to boost sales. This is the information that will help you stand out."

GEMMA WARD, BOUTIQUE MAGAZINE

" Read and consider all the categories before choosing which ones to enter. Everyone wants the trophy for Fashion Independent of the Year or Womenswear Brand of the Year , but there might be another category that's suited to your strengths. Also, resist the urge to use AI to help polish up your entry; it can make your writing sound generic. Yes, the judges are looking for impressive businesses - but the submissions that stand out the most are the ones that show real passion and have personality."

CLAIRE WRIGHT, GEMINI WOMAN

" Good entries capture judges’ attention by mixing solid data with an inspiring vision of the opportunities you are pursuing, and how you will continue to grow a profitable and thriving business. Having judged many awards entries, the most common mistake is not answering the specific criteria for the category. Retailers and brands can stand out by sharing the vision for the business, how they plan to grow profitably and how they continue to engage customers."

Summer sourcing

WRAP UP THE BUYING SEASON AT THESE LATER-RUNNING FASHION AND LIFESTYLE TRADE SHOWS

FOOTWEAR & FASHION LIVE

WHEN: 16-17 August

WHERE: Stoneleigh Park, Birmingham

CATEGORIES: Womenswear, footwear and fashion accessories

KEY EXHIBITORS: Lily & Me, Joe Browns, Nomads, Pinns, Peter Kaiser, Reebok, Alice Collind, Bugatti, Caprice, Crocs

REASONS TO VISIT: Now encompassing clothing and footwear across an expanded show floor space, Footwear and Fashion Live will present 150 brands at a new venue situated six miles south of Coventry. Organisers promise buyers an easy-tonavigate venue located between the M6 and M40 motorways as well as free parking. For those travelling by train, it’s close to major train stations while there’s a complimentary shuttle running from Birmingham International. Lunch is also laid on for

visitors, adding to its relaxed show experience. With the event taking place in the middle of August, the show also gives womenswear buyers another chance to fill in any gaps in their SS27 edit before books close for the season.

TICKETS: Free – register at footwearandfashiontoday.live/register/

TEXWORLD APPAREL SOURCING PARIS

WHEN: 31 August – 2 September

WHERE: Paris Le Bourget Exhibition Centre

CATEGORIES: Womenswear, menswear, childrenswear and accessories plus textiles, fabrics and trims

REASONS TO VISIT: Hosting over 1,300 manufacturers from 35 countries, this large-scale fashion fair is split into three main sectors: Texworld, Apparel Sourcing and Avantex. Boutique buyers can source new lines from one of Europe’s biggest selections of finished ready-to-wear garments and fashion accessories while brands can find the latest fabrics and raw materials from all over the world. Avantex, meanwhile, is dedicated to advanced sustainable fashion and highlights industry innovations and cuttingedge solutions for retailers and brands looking to reduce their environmental impact. New this season, the apparel sector will include two new pavilions dedicated to leather and jewellery while an outdoor area will bring together 50 exhibitors across activewear and sportswear. Visitors can also attend insightful conferences and seminars as well as a trends forum, offering a comprehensive view of the season ahead.

TICKETS: Free – register at texworld-paris.fr.messefrankfurt.com

AUTUMN FAIR

WHEN: 6-9 September

WHERE: NEC Birmingham

CATEGORIES: Home, gift, garden and fashion

KEY EXHIBITORS: Betty Basics, Cream, D.E.C.K by Decollage, Goose Island, Hatley, Jess and Lou, Jessica Graaf, Lighthouse Clothing, Luna, Nomads, One Summer, Big Metal

REASONS TO VISIT: Autumn Fair is one of the UK’s biggest trade shows – and this season it is joining forces with garden retail show Glee to create one of Europe’s most comprehensive retail buying events taking place in the second half of the year. The co-located shows will bring together over 1,250 exhibitors across home, gift, garden and fashion, offering a convenient opportunity for indies

MICAM

to source new products and find inspiration in a single trip. Over 25 per cent of exhibitors will be making their Autumn Fair debut this season while 30 per cent won't be present at any other trade fair. As well as its exhibitor showcase, the event offers a full programme of informative talks and seminars covering a range of topics from festive stock trends by Faire to smarter visual merchandising, building your business online with Google and tackling retail crime.

TICKETS: Free – register at autumnfair.com

WHEN: 13-15 September

WHERE: Fiera Milano, Milan

CATEGORIES: Footwear for women, men and children encompassing premium, contemporary, casual and emerging designers

KEY EXHIBITORS: Over 1,000 international footwear brands offering an extensive product range for every price segmentincluding some of the best made-in-Italy collections

REASONS TO VISIT: Micam is the world’s largest international footwear trade show, bringing together a vast showcase of brands from Italy and beyond. The event spans several halls within Milan’s huge Fiera exhibition complex, where several fashion, accessories and leather goods trade shows take place simultaneously. This season sees the introduction of a new layout, designed to improve navigation and create a more intuitive visitor experience. UK buyers can also expect a strong focus on innovation, sustainability and digitalisation, with upgraded content formats and matchmaking tools aimed at supporting sourcing for SS27. Elsewhere, Micam offers a programme of talks, presentations and special projects exploring key industry developments, while Micam Next hosts sessions dedicated to future materials, emerging technologies and changing consumer behaviour. Additional highlights include designer showcases, curated exhibitions and industry insights.

TICKETS: Free – register at micam.it

Shop Talk

INDUSTRY OPINION

SHARED VISION

Trading in Bury St Edmunds for the past 37 years, Javelin has undergone many changes yet its independent spirit remains intact. This month, team members Jane Lord and Kate Hartwell discuss the vision behind its newly revamped boutique department and the buying strategy that’s keeping it one step ahead…

Local hero

ORIGINALLY A SPORTSWEAR RETAILER, JAVELIN HAS EVOLVED INTO A MULTI-GENERATIONAL FASHION DESTINATION. HERE TEAM MEMBERS

JANE LORD AND KATE HARTWEL L REVEAL WHY IT STILL APPEALS TO SHOPPERS 37 YEARS ON

Javelin’s Jane Lord has been at the award-winning indie for the past 16 years. Today she’s showing us around its Bury St Edmunds flagship, home to its selection of premium brands: “It’s so much more elevated up here,” she says, gesturing around the plush, mezzanine-level space. “It feels modern, warm and inviting. The update has made such a difference.”

L ocal interior designers Jenny Alton and Stéphane Hanri, coowners of House of Bo, are behind the store's third-floor refurb. They both have a natural affinity with Javelin, having worked on the shop floor and as window merchandisers since the 2010s. Standouts in their shared vision include a pink ceiling, sculptural furniture, textured rugs and oversized artwork – all chosen to complement the 16th century building’s period features. There’s also a vintage-style jewellery cabinet and re-upholstered antique bench, while the changing rooms have been upgraded with plush statement fabric.

Changing rooms

T he Boutique department's rails tell their own story via an ever-evolving curation. Shoppers can pick up premium styles from Ba&sh, Paige, Dea Kudibal and Greek Archaic. For SS26, Never Fully Dressed, VÌ.VE.RE and New Day Originals have also been added to the line-up.

Javelin's refurbishment was officially unveiled in March, with the team hosting a weekend-long celebration complete with a DJ, matcha bar and goodie bags. “The launch was extremely successful,” says Lord. “We have a very loyal customer base and everyone was invited. The reaction was overwhelmingly positive.”

L ord, who works across the entire shop floor, says the new space has made a big difference to how the department operates – both for customers and staff: “It feels like a boutique destination in its own right up here now,” she explains. “Customers will come for the entire morning or afternoon, spend quality time with the team, and build their entire seasonal wardrobe.”

Personal shopping is an area where Javelin clearly excels – and the Boutique department provides the ideal setting. Lord says the team takes the time to understand

each customer's lifestyle, preferences and needs before helping them find pieces that work for them: “It can be life changing for some people,” she says.

D ownstairs on Javelin’s ground floor, shoppers can pick up colourful, everyday wardrobe staples from entry-level brands such as Nobody’s Child, Vero Moda, Only, Object and Garcia. There’s also an extensive footwear and accessories range from the likes of Gola, Big Metal London and Roka Bags. “The downstairs edit is really affordable - our prices are comparative to the high street,” says Lord. “People who come in for the first time are often surprised.”

“It feels modern, warm and inviting. The update has made such a difference”

To complement its fashion offer, the indie also carries a tight edit of homeware and lifestyle products from brands including Bloomingville, CAHM and Archivist.

F inally, at the far end of the ground floor and moving down to the basement level (added in 2019), there’s a large range of menswear from brands such as Boss, Barbour, Belstaff, Fred Perry and Paul Smith. Selected by Andy Ashman, who has been buying for the group since its very beginning, Javelin's menswear

offer is hugely popular and covers a cross-section of categories from everyday wear to footwear and casual suiting.

Fiercely independent

L ord says some people refer to Javelin’s 6,500sq ft three-floor retail space as a “mini department store,” but she doesn't particularly agree with that description: “We might be big, but Javelin has a real independent feel. It’s like a treasure trove full of unexpected twists and turns – it's completely unique and you never know what you’re going to find.”

L ocated inside a rambling 400-year-old building with a colourful history (its basement level houses several entry points for blockedup tunnels used by monks to access the cathedral), Javelin has been trading in Bury St Edmunds for four decades.

T he business originally began as a sports apparel retailer in 1953 - hence its gamesinspired name - and rebranded when third generation owner Jeremy Clayton took over in 1989, shifting its focus to mainstream fashion.

O ver the years it has expanded, moving to premises almost six times the size of its original store on Abbeygate Street, where it remains today, while also branching out into menswear, womenswear, footwear and accessories. In 1999, it opened more shops, briefly in Cambridge and another in Sudbury - located around 20 miles away - which continues to offer a similar brand mix across a smaller footprint of 1,600sq ft.

New direction

W hile many of its 25 team members have remained at the business, Javelin has undergone significant changes over the past few years. In 2023, it was acquired by Goddards CEO Oliver Tookman - the man responsible for growing one men’s outfitting shop in Wisbech into a mini-chain with seven locations across the south and East Anglia. Now Javelin forms part of that wider retail group, operating as a bricks-and-mortar retailer without its own e-commerce platform.

Womenswear buyer Kate Hartwell, who has worked for Javelin for 23 years, selects every piece - bar menswear - for the group. While her buying strategy has remained the same since the acquisition (affordable, quality-led pieces that transcend the generations), her supplier list has swelled to around 100 brands.

For SS26, she placed in the region of 80 orders, curating a tailored selection for each location. While each store has its own identity, Javelin's Sudbury branch naturally has the closest adjacencies to the flagship: “It stocks a smaller curation of what’s on offer at Bury St Edmunds,” says Hartwell, who began on the shop floor before assisting the former owners in buying.

A rmed with a vast knowledge of Javelin’s customer base combined with years of experience, the buyer carefully selects each season’s edit. “I refer to reports and sales data every season, but I'm equally guided by gut instinct,” she says. “I think it’s important to look at what’s worked well during a previous season, but ultimately it needs to be new and fresh every time.”

Summer dreaming

T his spring has brought high demand for dresses – a trend that has evolved from the

more recent focus on separates. “In recent years there were a lot more casual pieces coming through in the collections, but our customers still want dresses and want to get dressed up,” she says. “I made sure I found enough options for SS26 and they’ve been hugely popular.”

Never Fully Dressed has been a strong seller, with customers buying into its colourful fabrics, flattering fits and “great price points.” According to the team, customers have been responding enthusiastically to the collection, often making a purchase after trying on its pieces in the changing room. “The brand has already been a big success,” says Hartwell. “But I think it resonates with customers so well because it’s body-positive, vibrant and versatile. Some dresses have a slip underneath that can be removed for the beach then reintroduced again for dinner. That’s the kind of adaptability today's customers are looking for.”

New Day Originals - an ethical womenswear brand that focuses on small runs and natural, breathable fabrics - has also been an instant hit. “It’s only been picked up by a few indies so far, so that’s working in our favour. It’s nice and bright and it’s been selling particularly well.”

B ut while sales have been strong across the board, the buyer says customers are shopping decidedly differently in 2026: “They’re more mindful about longevity and are looking for staple pieces that will work with what else is in their wardrobes,” she explains.

Selection process

To find new brands, Hartwell spends a large portion of time at showrooms and trade shows. She also receives pitches daily, filtering out the collections that might work for Javelin’s customer base.

For AW26, she is introducing Harper and Yve downstairs and Marella to the Boutique department. “I know if something is right for our customer when I see it,” she says. “I’ll then look deeper into pricing and quality, before ultimately deciding on gut instinct.”

B ut there are some gaps in the edit that Hartwell admits she’s struggling to fill. For instance, mid-priced handbags: “I'm still looking for quality, everyday bags that bridge the gap between high street and designer,” she says.

While she can’t recall any significant buying regrets, Hartwell says there’s always an element of risk every season. “We unfortunately don’t have a crystal ball to see what will be popular in the future,” she says. “You can go to London and spot a trend everyone’s wearing, but it can take a couple of seasons to reach the rest of the country. That's inevitable.”

Physical touch

For now, Hartwell is focused on buying for SS27 and continuing the buzz and momentum generated by the Boutique department’s spring relaunch. “We’ve invested heavily in the store and our customer service is strong,” says

Lord. “Instagram and digital marketing help bring people through the doors, but I think customers still want that face-to-face interaction and experience of shopping in person. We have people who travel to us from all over the country because they know they’ll find something different here. That's Javelin's biggest strength and what we will continue to build on .”

“Some retailers have received a £700 demand for a single shop”

BIRA CEO ANDREW GOODACRE ON WHY MUSIC LICENSING DESERVES A PLACE ON EVERY FASHION INDIE'S CHECKLIST

When we talk about cost pressures facing independent retailers, the conversation usually focuses on business rates, energy bills, wages and retail crime. These are the big, visible battles that keep us up at night. But there's another cost that catches retailers out regularly - and many shop owners don't even realise it exists until they get a letter demanding money they didn't know they owed.

I'm talking about music licensing, a hidden cost that can blindside even the most careful business owner.

It sounds straightforward, doesn't it? You want music in your shop to create the right vibe that keeps customers browsing, so you play the radio or stream something on Spotify. What could possibly be complicated about that? The answer, unfortunately, is quite a lot. If you're playing music in a commercial space - and that includes all shopsyou need a music licence from PRS and PPL.

The licensing landscape is bewilderingly complex. There are around 60 different tariffs and a small independent boutique pays differently to a larger fashion retailer.

If you're caught playing music without a licence, you face a 50 per cent premium on top of whatever the standard costs would have been. Add in late payment fees, and the bill can spiral quickly. We've had retailers tell us they’ve received a £700 demand for a single shop, escalating into thousands of pounds.

A new fashion retailer setting up their shop for the first time might not even know a licence is required. Then one day a letter arrives, demanding payment for something they didn't know they were liable for.

But there's an alternative that many retailers don't know about royalty-free music designed specifically for retail environments. It's significantly cheaper than traditional licensing - saving an average of 70 per cent compared to standard PRS and PPL costs. And crucially, it removes the whole minefield of compliance.

That's precisely why we've just released an episode of Bira's

podcast High Street Matters dedicated to this issue. During the episode we speak to Grant Thompson from Background Sounds, who's supplying 1,000 retailers across the UK with royalty-free music solutions. The company offers 67,000 tracks across dozens of play lists, updated regularly and accessible via a simple streaming platform. It's curated, inoffensive and creates the kind of contemporary ambiance that fashion retail demands. Many retailers tell us their customers actually prefer it.

If you're running a fashion business and you have music playing in your shop, do yourself a favour: put music licensing on your checklist. Don't wait until you get caught out. Understand your obligations, explore your options and make an informed decision.

For Bira members, there's an additional incentive. We've negotiated a special discount with Background Sounds, making the royalty-free option even more cost-effective. Independent retail faces enough cost pressures without adding unnecessary risk and expense on top. Music licensing is one area where you can actually take control, reduce costs and remove compliance headaches all in one go.

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“Stop assuming your business is not award worthy”

RETAIL CHAMPION CLARE BAILEY ON ENTERING INDUSTRY AWARDS

Having judged industry awards for many years, one thing has become clear: independent retailers consistently underestimate themselves. I meet boutique owners every week and many are creating exceptional customer experiences, building loyal communities, adapting to changing consumer habits and developing profitable businesses in an increasingly tough market. Yet so many never enter awards because they assume they're too small or simply “not good enough yet.”

Meanwhile, businesses doing far less interesting things are entering confidently and benefiting from the visibility, credibility and PR opportunities that recognition brings.

Ind ies need to stop viewing awards as something reserved for large companies with huge turnovers. Some of the strongest entries I've judged have come from smaller businesses with a very clear identity, deep understanding of their customer and the confidence to communicate what makes them different.

Awards are not simply about trophies or industry recognition - they are a powerful marketing tool.

B eing short listed instantly gives customers reassurance and builds trust. It creates valuable content for social media, newsletters and PR activity; strengthens supplier relationships and helps position your business as an authority within your sector. And in a crowded retail landscape where customers have endless choice, that kind of credibility matters more than ever.

Customers are no longer buying solely based on product. They are buying into experience. They want businesses that feel authentic and memorable. Independents are often far better at delivering this than larger retailers because they are closer to their customers and able to evolve faster. T hat is exactly the kind of story judges remember.

O ne of the biggest misconceptions about awards entries is that judges are only interested in turnover. Revenue matters, of course, but profitability, customer loyalty and commercial clarity often tell a far more interesting story.

A boutique with excellent repeat purchase, strong margins and a loyal customer base can be significantly more impressive than a larger business chasing revenue without clear positioning or control.

The strongest entries demonstrate smart retail thinking. They explain what the business was trying to achieve, what decisions were made and what measurable impact followed.

T hat could mean improving profitability through better buying decisions, creating standout in-store experiences, strengthening customer retention, building community through events and styling appointments or successfully adapting to e -commerce and social selling.

A nother common mistake retailers make is trying too hard to sound impressive. The most memorable entries are usually the most honest. A good entry tells us what happened and a winning one explains what kind of impact it had.

O ne piece of advice I’d give every retailer is to start documenting your wins throughout the year rather than scrambling when deadlines appear. Keep a folder with customer testimonials, screenshots, sales figures, press coverage, event photography and social engagement. Fashion retailers already create huge amounts of visual content. The strongest entries use those assets to support a clear commercial story.

Most importantly, stop assuming your business is not award worthy. Retail owners are often so close to the day-to-day pressure of running things behind the scenes that they fail to recognise how impressive they actually are. In a market shaped by rising costs, cautious consumer spending and constant pressure on margins, building a distinctive, profitable and customer-focused retail business is already an achievement worth recognising. And sometimes the businesses most deserving are the ones least likely to put themselves forward

Clare Bailey is one of the UK’s leading independent retail experts, consultant, speaker and founder of Retail Champion. She advises retail businesses from sole traders to major brands and is a regular commentator across national media; retailchampion.co.uk

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